# BuzzStream Reviews **Vendor:** BuzzStream **Category:** [Blogger Outreach Software](https://www.g2.com/categories/blogger-outreach) **Average Rating:** 4.2/5.0 **Total Reviews:** 165 ## About BuzzStream BuzzStream is a comprehensive digital PR and link-building platform designed to streamline outreach efforts for marketers, PR professionals, and SEO specialists. By automating the research and management of influencer relationships, BuzzStream enables users to efficiently build connections, promote content, and enhance online visibility. Its intuitive interface and robust features transform traditional, time-consuming outreach processes into organized, scalable campaigns. Key Features and Functionality: - Contact Research & Discovery: Automatically identifies and gathers contact information, social profiles, and site metrics for potential influencers and media contacts, facilitating efficient prospecting. - Email Campaign Management: Allows for personalized bulk outreach with customizable templates, scheduled sending, and automated follow-ups, ensuring consistent and effective communication. - Project Organization: Offers customizable workflows and visual dashboards to manage multiple campaigns simultaneously, providing clear insights into campaign statuses and progress. - Communication History Tracking: Maintains comprehensive records of all interactions with contacts, ensuring team members have full context for ongoing conversations. - BuzzMarker Chrome Extension: Enables users to add new bloggers, websites, and social profiles to their database directly from their browser, streamlining the prospecting process. - Link Tracking & Placement Monitoring: Monitors successful link placements and tracks the outcomes of relationship-building campaigns, providing valuable insights into campaign effectiveness. - Team Collaboration Tools: Supports multi-user access with project-specific permissions, shared resources, and task assignments, enhancing team coordination and productivity. - Custom Reporting & Analytics: Provides detailed performance tracking across various dimensions, including email template effectiveness and team member productivity, aiding in data-driven decision-making. Primary Value and User Solutions: BuzzStream addresses the challenges of manual and fragmented outreach processes by offering an integrated platform that automates and organizes influencer relationship management. It empowers users to build and nurture relationships with influencers, bloggers, and media contacts more effectively, leading to increased media placements, improved search engine rankings, and enhanced brand awareness. By centralizing outreach activities and providing actionable insights, BuzzStream enables marketing teams to execute campaigns more efficiently and achieve better results. ## BuzzStream Pros & Cons **What users like:** - Users find that BuzzStream's **time-saving features** enable efficient management of outreach and PR efforts. (3 reviews) - Users appreciate the **streamlined outreach features** of BuzzStream, which enhance efficiency and save valuable time. (2 reviews) - Affordable (1 reviews) - Analytics (1 reviews) - Coverage Quality (1 reviews) - Users find BuzzStream's **data management capabilities** invaluable for organizing and tracking their digital PR efforts effectively. (1 reviews) - Ease of Use (1 reviews) - Efficiency Improvement (1 reviews) - Insights (1 reviews) - Integrations (1 reviews) **What users dislike:** - Users find BuzzStream's interface to be **dated and cluttered** , which can detract from the overall user experience. (2 reviews) - Users find the interface of BuzzStream to be **difficult to navigate and somewhat cluttered** , impacting their overall experience. (2 reviews) - Expensive (1 reviews) - Filtering Issues (1 reviews) - Usability Issues (1 reviews) - Users feel that the interface can be **dated and cluttered** , impacting the overall user experience of BuzzStream. (1 reviews) ## BuzzStream Reviews ### 1. Fairly clunky to use **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 12, 2019 **What do you like best about BuzzStream?** Emails can be tracked and team members can check them **What do you dislike about BuzzStream?** The interface is clunky and not very user friendly. It makes getting information difficult **What problems is BuzzStream solving and how is that benefiting you?** Very few. ### 2. BuzzStream Review **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Photography | Enterprise (> 1000 emp.) **Reviewed Date:** April 05, 2019 **What do you like best about BuzzStream?** What I like best about buzzstream is that I am able to broaden my content and the tools are fairly easy to learn and use. I also like being able to use the templates when doing lots of campaigns. BuzzStream works for about anyone that is working in the SEO field. **What do you dislike about BuzzStream?** What I dislike about Buzzstream is that you are building outreach campaigns for multiple brands with different emails addresses, there is no built-in system to stop you from sending an email from a wrong email address. **Recommendations to others considering BuzzStream:** It really is a good product but its cost is high. I recommend doing a cost study to determine if the company can cover its value. **What problems is BuzzStream solving and how is that benefiting you?** Better management of networks and be able to manage channels and domains quickly and safely, to establish better relationships and achieve a growth of the company. These are the benefits that brought us the use of the program and that's why we started its use ### 3. Gets the job done for backlink-centric email outreach **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.) **Reviewed Date:** August 02, 2018 **What do you like best about BuzzStream?** I can bulk upload contacts and URLs into the database and then have the option of individually sending each email in a campaign to tweak the message for each contact to make the CTA and email personalized. **What do you dislike about BuzzStream?** Cluttered. Hard to navigated. Having people, companies and link fields, the tags get confusing because if you tag a link it wont appear under the tag for the person. It's like tracker is shitty. The influencer tab seems like it would be useful, but every time I explore the feature it is of no use. **Recommendations to others considering BuzzStream:** You could really just use a marketing automation solution, so if you already have Hubspot, Marketo, etc then BuzzStream is kind of redundant. **What problems is BuzzStream solving and how is that benefiting you?** Backlink Outreach and Management ### 4. My review **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Computer & Network Security | Mid-Market (51-1000 emp.) **Reviewed Date:** December 04, 2018 **What do you like best about BuzzStream?** I would have to give this review a rating of 6 since it's easy to use and organized **What do you dislike about BuzzStream?** What I dislike about it is its so slow and not very professional **Recommendations to others considering BuzzStream:** Organized but slow **What problems is BuzzStream solving and how is that benefiting you?** I write reviews I deal with finances and organize all paperwork ### 5. Media Specialist **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Automotive | Small-Business (50 or fewer emp.) **Reviewed Date:** August 20, 2018 **What do you like best about BuzzStream?** The clarity of the software. Adding clients with one click **What do you dislike about BuzzStream?** New influencers were not accurate to my taste **Recommendations to others considering BuzzStream:** Make sure you know what your goal is. One thing people do not realize is that you can create an audience very easily on BuzzStream. **What problems is BuzzStream solving and how is that benefiting you?** Creating a larger audience. With more audience, you get more conversation ### 6. Great concept - but flawed execution **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Mid-Market (51-1000 emp.) **Reviewed Date:** January 05, 2018 **What do you like best about BuzzStream?** Works well for keeping track of basic outreach and is a useful tool for introducing new marketeers to relationship building and the world of SEO. There is also some potential for basic link monitoring, which can help to keep track of renewing links and checking the health of existings links. **What do you dislike about BuzzStream?** It's by no means a complete solution. Admittedly you wouldn't expect any one programme to take care of all of your online PR and marketing, however, Buzzstream falls short on some of the basics of what it tries to do. In terms of functionality, its very 'manual' and does a poor job of importing data, meaning that often you will be forced to input data or create required fields yourself. Of course, some of this is basic setup and that is to be expected, but often Buzzstream will fail to discover links even when given to exact url; fail to copy data across projects; and fail to track emails. This will often mean that you still have to reply on your regular email account and input data time and again, as if you are using a spreadsheet. This makes link monitoring and project sharing a real headache. It's a shame, but in reality often we often find ourselves asking what Buzzstream actually does that we couldn't with existing office tools. **Recommendations to others considering BuzzStream:** Think very hard about what you are looking for and don't expect the world. You'll need to configure the product to do what you want and there are bugs that will slow efficiency, particularly in link monitoring. **What problems is BuzzStream solving and how is that benefiting you?** It works for basic (and I stress basic) outreach and does allows us to track data fairly efficiently, but that requires a lot of work and usually other tools as well. ### 7. Buzz stream allows me to market my products! **Rating:** 3.0/5.0 stars **Reviewed by:** Megan H. | Pharmacy Technician, Enterprise (> 1000 emp.) **Reviewed Date:** January 18, 2018 **What do you like best about BuzzStream?** I like the fact that you could add items and easily display them **What do you dislike about BuzzStream?** I don’t like that you have to go through so many steps to get to where you want to go **What problems is BuzzStream solving and how is that benefiting you?** I am solving the problems of marketing with buzzstream ### 8. Good for Blog Outreach **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Small-Business (50 or fewer emp.) **Reviewed Date:** October 24, 2017 **What do you like best about BuzzStream?** Easy to learn and works off of automation. **What do you dislike about BuzzStream?** Creates a culture of spam. As in it encourages it. **Recommendations to others considering BuzzStream:** If you want to bulk email bloggers in a semi-automatic way this works well. It's not a tool that is quick to use. It takes time to get up to speed with how to use it, and more time to implement it once it's ready to roll with all the settings you want. But once you get started it's fairly simple to operate each day. **What problems is BuzzStream solving and how is that benefiting you?** Reaching large amounts of bloggers and influencers in a particular industry in semi-automated fashion. ### 9. BuzzStream review **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Executive Office | Mid-Market (51-1000 emp.) **Reviewed Date:** November 21, 2017 **What do you like best about BuzzStream?** I like the layout of the website and and ease of use. **What do you dislike about BuzzStream?** Some of the language used is too technical. **Recommendations to others considering BuzzStream:** It is worth seriously considering this product for increased productivity. **What problems is BuzzStream solving and how is that benefiting you?** As a user, the company is utilizing it for new customers. ### 10. Managing Your Contacts and Outreach **Rating:** 3.0/5.0 stars **Reviewed by:** Sarah H. | Editor In Chief, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** October 19, 2016 **What do you like best about BuzzStream?** I like how Buzzstream gives you the ability to organize your contacts into multiple projects. You can also track how and when they were contacted, and send emails directly from the application. You can create multiple templates with interactive elements able to pick up on website names and other information entered into each project. **What do you dislike about BuzzStream?** I wish the organization of the contacts was more intuitive. Sometimes we are reaching out to an individual as opposed to an organization, and I find that templates are not always available across projects. **Recommendations to others considering BuzzStream:** BuzzStream has a number of different packages based on how many people you need to contact per month. Start with a smaller package to determine what your needs are before potentially increasing that limit. Also, multiple users can use the same account, however they cannot work on two different projects at the same time. Avoid adding contacts to the wrong projects by coordinating with your colleagues on BuzzStream usage. **What problems is BuzzStream solving and how is that benefiting you?** Sending emails to contact directly from your email can make it difficult to track responses and other communications. Buzzstream helps you organize all of this in one place so that you can qualify contacts and build relationships all in one place. ### 11. Not bad for the price **Rating:** 3.0/5.0 stars **Reviewed by:** Nivene J. | Social Media Associate, Financial Services, Mid-Market (51-1000 emp.) **Reviewed Date:** March 30, 2016 **What do you like best about BuzzStream?** I like that they are working on a beta Discovery option to help you find bloggers to reach out to. It still needs a little work, but I am sure it will be beneficial when it's rolled out. **What do you dislike about BuzzStream?** Everything is so manual in the system. It can be frustrating because some people use contacts, while others use websites. If you cannot get your whole team to use one process you will have websites with contact info but no people attached and if there are people attached to the website, they can be in a different project and you can't actually reach out without copying and pasting their email address. Also, email templates cannot be updated at once, you will have to create a new template or edit the email every time you want to send it out. **What problems is BuzzStream solving and how is that benefiting you?** We wanted a system where all our SEOs and outreach specialists could have insight into the outreach process. It has proven helpful because now all stakeholders can log in and view the status of their projects and add/remove contacts as they wish. ### 12. Useful for outreach and managing contacts **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Internet | Small-Business (50 or fewer emp.) **Reviewed Date:** June 06, 2016 **What do you like best about BuzzStream?** Easy to import/export contact, reduces time spent finding contact info, easy to manage outreach templates, easy to see where you're at in the relationship with the contact, easy to filter by person assigned, tags, etc. **What do you dislike about BuzzStream?** Interface is clunky, even after the most recent update. It's not user friendly for new users - takes too much time to learn the ins and outs. Not a great way to manage multiple contacts for a website. Search function isn't great - you need to use the exact words, name, or URL to find anything. I haven't figured out how to search by email address, which would be most helpful overall. **Recommendations to others considering BuzzStream:** If you're hoping to create a big contact list of everyone you can reach out to at a certain site, this isn't the best tool. If you just want to do mass outreach with one template to a bunch of sites, this isn't the right tool. BUT, if you want to keep track of contact history, easily manage templates, and do targeted outreach, Buzzstream works great! **What problems is BuzzStream solving and how is that benefiting you?** Outreach to gain links for clients. We've been able to keep track of contact history, which is helpful when we need to pitch content for a different client to the same site. ### 13. Contact information in lists is often different than what's in my CSV **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in E-Learning | Mid-Market (51-1000 emp.) **Reviewed Date:** July 16, 2015 **What do you like best about BuzzStream?** I like that it keeps all of my contacts in an outreach project organized. It makes it easy for me to keep track of the number of links I have earned in an outreach project, as well as how many emails I have sent. I do know that I have not fully taken advantage of all this product has to offer. **What do you dislike about BuzzStream?** Oftentimes, I add a specific contact for a site but buzzstream will swap in a contact used in another project that is not relevant to me. It gets very confusing at times! **Recommendations to others considering BuzzStream:** Make sure that you double check contact information when you upload a CSV! **What problems is BuzzStream solving and how is that benefiting you?** Keeping track of who I have contacted, how many times, and how they have responded. ## BuzzStream Discussions - [What is BuzzStream used for?](https://www.g2.com/discussions/what-is-buzzstream-used-for) - 1 comment - [View BuzzStream pricing details and edition comparison](https://www.g2.com/products/buzzstream/reviews?filters%5Bnps_score%5D%5B%5D=3§ion=pricing&secure%5Bexpires_at%5D=2026-05-30+07%3A50%3A51+-0500&secure%5Bsession_id%5D=b61bab36-df21-4fba-b4f4-f1df06bb6094&secure%5Btoken%5D=bfec73809c65fdf89c67efdc75125222edcdd600c6c744dabac7670bc3bcd0cd&format=llm_user) ## BuzzStream Features **Identify** - Blogger Database - Blogger Search Engine - Selection Criteria **Database** - Media Database - Contact/Campaign Management **Manage** - Import/Export - Automatic Follow-up - Multichannel Outreach - Product Tracking - Content Scheduling **Outreach** - PR Planner - Social Media Services **Results** - Curation - Reports and Visualization - Campaign Analytics **Reporting** - Monitoring - Impact Measurement **Agentic AI - Media and Influencer Targeting** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance **User Rights/Roles** - Version Control - Team Collaboration ## Top BuzzStream Alternatives - [Ninjaoutreach](https://www.g2.com/products/ninjaoutreach/reviews) - 4.0/5.0 (171 reviews) - [CisionOne](https://www.g2.com/products/cisionone/reviews) - 3.9/5.0 (1,295 reviews) - [Meltwater](https://www.g2.com/products/meltwater/reviews) - 4.1/5.0 (2,613 reviews)