AP

Verified User in Public Relations and Communications

Small-Business (50 or fewer emp.)

6/19/2018

"Great Product for PR Agencies and Trade"

5/5

What do you like best about Business Wire?

Our agent is always helpful helping us choose which lists to target. Always available to talk and gets the process moving. It is great having someone you can depend on, John Napolatino is so easy to work with with. He is so friendly and knowledgeable, and very patient when we are on a deadline Review collected by and hosted on G2.com.

What do you dislike about Business Wire?

It is a great service, it would be great to have discounts available for loyal users! It's also hard to keep some press releases under 400 words or it costs extra money, so that makes the review process take a bit longer. Maybe an increase to 425 words would be better Review collected by and hosted on G2.com.

Recommendations to others considering Business Wire:

It is pricey, but worth it for hiring announcements, industry announcements, mergers etc. It targets the right reporters and it's great for national news as well in each industry. Review collected by and hosted on G2.com.

What problems is Business Wire solving and how is that benefiting you?

No business problems. Puts our press release out there on sites so it shows as an official article with links, and I like the measuring impact tool, useful when reporting back to clients. Our manager is awesome he has come down from NYC to meet with us and helped us learn a lot more when we first started using him Review collected by and hosted on G2.com.

TT

Tylor T.

Small-Business (50 or fewer emp.)

8/29/2018

"Top of the line - very helpful staff"

5/5

What do you like best about Business Wire?

Staff is always responsive and helpful - I always feel like they are a trusted partner in helping us distribute important client news. Review collected by and hosted on G2.com.

What do you dislike about Business Wire?

No real complaints from my end. If I'm being nit-picky, I wish it was a bit easier to add a new client account instead of calling them every time. Review collected by and hosted on G2.com.

UI

Verified User in Information Technology and Services

Enterprise (> 1000 emp.)

4/5/2019

"Regular user of Businesswire"

4/5

What do you like best about Business Wire?

The Businesswire support is so great. They are always on call when you are working on getting a release across the wire. Review collected by and hosted on G2.com.

What do you dislike about Business Wire?

It can be expensive and the UI of the site is a bit dated. Review collected by and hosted on G2.com.

UM

Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

3/2/2019

"Easy to use but a bit expensive"

3.5/5

What do you like best about Business Wire?

I like that I can customize my distribution by selecting the state, region etc Review collected by and hosted on G2.com.

What do you dislike about Business Wire?

The price is high in comparison to other avenues Review collected by and hosted on G2.com.

DS

Dan S.

Small-Business (50 or fewer emp.)

7/12/2018

Business partner of the seller or seller's competitor, not included in G2 scores.

"Predictable, professional, secure"

4/5

What do you like best about Business Wire?

Hands-on attention to press release distribution and everything that goes along with it. Review collected by and hosted on G2.com.

What do you dislike about Business Wire?

What BusinessWire counts as "online and mobile postings" are often quite ridiculous. They use this "Financial Content" syndicated service that sticks generic release postings on some server and claim it as coverage . The releases all look exactly the same, clients aren't fooled, and it's probably one of the worst things about BusinessWire - they are dishonest in calling these hits. Their overall distribution and visibility helps compensate for this, but its extremely frustrating. Review collected by and hosted on G2.com.

Recommendations to others considering Business Wire:

One of the most respected and secure release distributions services in the business. Be aware of their metrics on how many postings they can deliver. Others in the industry do this as well to inflate their numbers. Review collected by and hosted on G2.com.

What problems is Business Wire solving and how is that benefiting you?

Visibility, awareness, target audience engagement, social visibility. Review collected by and hosted on G2.com.

RJ

Rocky (Rockbabyy) J.

CEO

Broadcast Media

Small-Business (50 or fewer emp.)

1/23/2019

"Rockbabyy Vevo "

5/5

What do you like best about Business Wire?

I'm the Artist that produces all his own music Rockbabyy 10 Artist in One Review collected by and hosted on G2.com.

What do you dislike about Business Wire?

Hate bad weather people taking data that don't need to Review collected by and hosted on G2.com.

UP

Verified User in Public Relations and Communications

Small-Business (50 or fewer emp.)

7/31/2018

"Helpful service for distributing press release on the wire"

3/5

What do you like best about Business Wire?

Both public relations agencies I worked for were very focused on getting coverage for media that was a result of direct pitching with national, local, and trade reporters, instead of relying on a wire distribution. That said, there is a large amount of value for certain clients (especially public companies) to send press releases out on the wire, and I used it on a subscription basis for one particular client. At my latest agency, I only used it on an ad hoc basis. The Business Wire team is very, very helpful and dealt with me managing a variety of changes and requests for a particular press release. They always answered my calls and helped me regardless of how many times it changed. Review collected by and hosted on G2.com.

What do you dislike about Business Wire?

Business Wire is very, very expensive and many clients do not see the value based on how much it costs. In addition, a lot of the stories go dead after a certain amount of time so doesn't work well for tracking coverage and stories with clients long term. Review collected by and hosted on G2.com.

Recommendations to others considering Business Wire:

Do it if a client is requesting wire distribution or you do not have the power to do all the point to point pitching necessary to get the client coverage that they're looking for. Review collected by and hosted on G2.com.

What problems is Business Wire solving and how is that benefiting you?

Getting coverage with media is the top priority for public relations agencies so Business Wire did help solidify coverage with particular clients, which was greatly appreciated. That said, a lot of what Business Wire does can be solved by point to point pitching from public relations agencies, so it depends on how large a team is whether you would like to outsource that or not. I do recommend Business Wire over other competitors. Review collected by and hosted on G2.com.

TF

Tara F.

Technical Support at Student Computing Services

Higher Education

Small-Business (50 or fewer emp.)

5/15/2018

"Business Wire"

4.5/5

What do you like best about Business Wire?

I love how you can directly submit a press release and it will be distributed throughout multiple platforms at once. This makes it super easy and effective to get your press release out rather than taking the time to send it out to multiple outlets/reporters. The media targeting tool is also helpful to track and monitor media coverage and activity. Review collected by and hosted on G2.com.

What do you dislike about Business Wire?

I don't like the setup of the website as a whole, it is cluttered looking and makes things a little bit more confusing than it needs to be. I also think the price for the social media monitoring tool is way too pricey. Review collected by and hosted on G2.com.

Recommendations to others considering Business Wire:

I think this is a great tool to use to speed up the process of getting your press releases out to the public, as well as tracking how much attention it is receiving. Review collected by and hosted on G2.com.

What problems is Business Wire solving and how is that benefiting you?

We solve the problem of wasting too much time to get our press release out individually to separate outlets and media sources. We also find benefits with the media targeting tool by being able to monitor the media coverage that each press release receives. Review collected by and hosted on G2.com.

UP

Verified User in Public Relations and Communications

Small-Business (50 or fewer emp.)

1/3/2019

"Great service, even better customer service."

4/5

What do you like best about Business Wire?

Very responsive team, happy to help whenever you need it! Review collected by and hosted on G2.com.

What do you dislike about Business Wire?

The web portal itself is a bit clunky/outdated, but it works. Review collected by and hosted on G2.com.

Recommendations to others considering Business Wire:

Get a confirmed cost from a business wire rep prior to distribution and request a call should this change prior to sending to ensure you stay on budget even if you make last minute changes. Review collected by and hosted on G2.com.

What problems is Business Wire solving and how is that benefiting you?

We use it to distribute press releases in target markets and have seen good impressions results. Review collected by and hosted on G2.com.

PB

Pamela S B.

Small-Business (50 or fewer emp.)

1/26/2019

"To redeem your holdings, follow these steps: 1. Log into your account. 2. Navigate to the 'Holdings' section. 3. Select the assets you wish to redeem. 4. Click on the 'Redeem' button. 5. Confirm the transaction details. 6. Submit your request. 7. Wait for confirmation of the redemption process."

2.5/5

What do you like best about Business Wire?

Insufficient data to access and sell my assets. Review collected by and hosted on G2.com.

What do you dislike about Business Wire?

Lack of information to access my PayPal holdings. Review collected by and hosted on G2.com.