---
title: Business Wire Reviews
meta_title: 'Business Wire Reviews 2026: Details, Pricing, & Features | G2'
meta_description: Filter 199 reviews by the users' company size, role or industry
  to find out how Business Wire works for a business like yours.
aggregate_rating:
  rating_value: 4.1
  review_count: 199
  scale: '5'
date_modified: '2026-08-09'
parent_category:
  name: Public Relations (PR)
  url: https://www.g2.com/categories/public-relations-pr
---


# Business Wire Reviews
**Vendor:** Business Wire  
**Category:** [Press Release Distribution Software](https://www.g2.com/categories/press-release-distribution)  
**Average Rating:** 4.1/5.0  
**Total Reviews:** 199
## About Business Wire
Business Wire, the global leader in news release distribution and regulatory disclosure services, offers a comprehensive suite of public relations and investor relations solutions. With a strong focus on helping clients achieve maximum visibility, Business Wire helps your news surface across search engines and AI platforms. Our team leverages extensive experience, expert guidance, and superior media targeting capabilities to deliver measurable results. Selecting from a network of over 92,000 media outlets and hundreds of industry and trade categories around the world, Business Wire partners with companies to recommend optimal distributions that drive the greatest impact. Business Wire also provides strategic support to optimize content for SEO, AEO, and GEO, ensuring your news reaches the right audiences and is discoverable by both humans and AI systems. Business Wire provides analytical reporting that allows organizations to measure the impact of their news releases, gain insights into media reach, audience engagement, and campaign effectiveness, and refine strategies for future visibility. For over six decades, Business Wire has earned a trusted reputation as a wire service, securely delivering news directly into targeted editorial systems and news sources, while helping brands maximize visibility and credibility.



## Business Wire Pros & Cons
**What users like:**

- Users appreciate the **excellent client service** from Business Wire, praising its prompt and efficient support during urgent needs. (2 reviews)
- Users praise the **accuracy** of Business Wire, noting their keen attention to detail and professionalism in editing. (1 reviews)
- Users value the **ease of audience targeting** on Business Wire, allowing effective DIY PR outreach. (1 reviews)
- Users value the **effective communication** of Business Wire, praising their professionalism and attention to detail in editing. (1 reviews)
- Users value the **attentive and professional communication** from Business Wire, enhancing their press release experience significantly. (1 reviews)
- Users value the **extensive coverage** provided by Business Wire, effectively reaching diverse platforms and audiences. (1 reviews)
- Users praise the **great customer support** provided by Business Wire, enhancing their overall experience with the service. (1 reviews)
- Customization (1 reviews)
- Distribution (1 reviews)
- Users value the **distribution efficiency** of Business Wire, enabling quick sharing of press releases across multiple platforms. (1 reviews)

**What users dislike:**

- Users find the **overpricing** of Business Wire excessive, suggesting it may limit accessibility for many potential customers. (2 reviews)
- Users feel the pricing could be better, highlighting the **expensive** nature of Business Wire as a drawback. (1 reviews)
- Users find the **extra costs** of Business Wire to be excessive, detracting from the overall value of the service. (1 reviews)
- Users are disappointed by the **incomplete media coverage** from Business Wire, not meeting expectations after high costs. (1 reviews)
- Users find **limited functionality** in Business Wire, particularly regarding reporting and ROI metrics for press release distribution. (1 reviews)
- Reporting Issues (1 reviews)
- Search Functionality (1 reviews)

## Business Wire Reviews
  ### 1. Businesswire is easy and effective to use

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Public Relations and Communications | Enterprise (> 1000 emp.)

**Reviewed Date:** April 11, 2018

**What do you like best about Business Wire?**

Easy, accessible, and effective to use for our clients. It is also very reliable. 

**What do you dislike about Business Wire?**

The cost options are very limited-- there isn't much of a price difference with other competitors. 

**What problems is Business Wire solving and how is that benefiting you?**

Spreading and distributing news to as many people as possible. Business Wire reach is helpful and effective at this. 

  ### 2. BusinessWire Review from PR Professional

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Public Relations and Communications | Mid-Market (51-1000 emp.)

**Reviewed Date:** January 18, 2018

**What do you like best about Business Wire?**

The security process to improve releases is great compared to competitors. The interface of the uploading is very seamless and if there are any issues it is easy to call and work it out with someone.

**What do you dislike about Business Wire?**

There were no large issues or deep dislikes when using the service/product interface.

**Recommendations to others considering Business Wire:**

Look at competitor products, but this is by far the best.

**What problems is Business Wire solving and how is that benefiting you?**

I have used BusinessWire on behalf of my clients and compared to competitors it is by far the best. 

  ### 3. Gets the job done

**Rating:** 2.5/5.0 stars

**Reviewed by:** Veronica F. | Small-Business (50 or fewer emp.)

**Reviewed Date:** December 20, 2017

**What do you like best about Business Wire?**

It's easy to administer and to gather contacts you want the release to go out to.

**What do you dislike about Business Wire?**

Resources offered are sometimes too niche for other industry releases.

**Recommendations to others considering Business Wire:**

Look into your needs and your client's needs when distributing releases to see if this is a right fit.

**What problems is Business Wire solving and how is that benefiting you?**

We've found a streamlined way to distribute our client's releases.

  ### 4. Business Wire is fantastic

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Writing and Editing | Small-Business (50 or fewer emp.)

**Reviewed Date:** January 12, 2018

**What do you like best about Business Wire?**

I use this service to get the word out about the companies I represent but also to look up information about subjects that I need to write about.  Great service. I recommend it.

**What do you dislike about Business Wire?**

Nothing that I can think of at this time.

**Recommendations to others considering Business Wire:**

I totally forgot to mention just how responsive the people at Business Wire are. Amazing!

**What problems is Business Wire solving and how is that benefiting you?**

Just getting the word out about products and services. I find you have more reach than lists have.

  ### 5. Great customer service 

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Public Relations and Communications | Mid-Market (51-1000 emp.)

**Reviewed Date:** April 05, 2018

**What do you like best about Business Wire?**

We had an issue with our release going on the wire, and someone from their team helped us immediately

**What do you dislike about Business Wire?**

Takes a long time to set up press release for distribution 

**What problems is Business Wire solving and how is that benefiting you?**

Easy to use

  ### 6. Business Updates in Real Time

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Hospitality | Small-Business (50 or fewer emp.)

**Reviewed Date:** January 10, 2018

**What do you like best about Business Wire?**

BusinessWire is not only good for news updates, it also provides unbiased insights on the global market economy. When people go there for news, our products and services are easily accessible for our target market.

**What do you dislike about Business Wire?**

I would not dislike anything. Resources are there for research when you don’t want to subscribe but rather need to look something up.

**What problems is Business Wire solving and how is that benefiting you?**

BusinessWire helps us stay on top of market trends. BusinessWire is great for news and research.

  ### 7. Quanity over Quality 

**Rating:** 0.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** December 07, 2017

**What do you like best about Business Wire?**

This is a good way to send out a press release quickly and to a large audience. Business Wire guarantees pick ups.

**What do you dislike about Business Wire?**

The pick ups you do receive are mostly international and do not amount to more than just a headline or arbitrary tweet. Rarely any major networks or publications.

**Recommendations to others considering Business Wire:**

Do not expect to get any major coverage from using Business Wire. Not sure why G2 is saying my grade is a B-, I wold give Business Wire an F.

**What problems is Business Wire solving and how is that benefiting you?**

Able to send our a press release.

  ### 8. Business Wire 

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Public Relations and Communications | Small-Business (50 or fewer emp.)

**Reviewed Date:** January 25, 2018

**What do you like best about Business Wire?**

Easy to use; fast distribution to markets if different regions 

**What do you dislike about Business Wire?**

There are many add-ons which may make the overall cost expensive depending your campaign needs. 

**Recommendations to others considering Business Wire:**

A great way to blast out a press release to hundreds of contacts 

**What problems is Business Wire solving and how is that benefiting you?**

To get a press release for a national campaign in front of reporters across the U.S. in a quick manner

  ### 9. Journalist for newspaper who used it.

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Newspapers | Small-Business (50 or fewer emp.)

**Reviewed Date:** March 06, 2018

**What do you like best about Business Wire?**

Business wire was accurate for news stories.

**What do you dislike about Business Wire?**

Sometimes they could be late on current and breaking news stories.

**What problems is Business Wire solving and how is that benefiting you?**

Journalism writing with current news that is happening or developing. benefits were happening at the moment.

  ### 10. Consistently helpful and kind

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Public Relations and Communications | Small-Business (50 or fewer emp.)

**Reviewed Date:** January 10, 2018

**What do you like best about Business Wire?**

- Business Wire is always there to answer ANY questions at all
- Their newsrooms are very well staffed and they are always kind and helpful
- Media measurements provide very good insights

**What do you dislike about Business Wire?**

- Sometimes it is difficult to pinpoint which person at BW I should be in contact with for which issues

**What problems is Business Wire solving and how is that benefiting you?**

- Media measurements tracking
- Press release distribution 

  ### 11. An overall positive experience but not sure it's worth the cost

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.)

**Reviewed Date:** February 05, 2018

**What do you like best about Business Wire?**

The customer service is very responsive and available to help 24 / 7.

**What do you dislike about Business Wire?**

I found it a bit complicated when trying to edit a press release once submitted.

**Recommendations to others considering Business Wire:**

Quality product but more expensive than many other wire services.

**What problems is Business Wire solving and how is that benefiting you?**

Wire distribution service for press releases. Received press release exposure.

  ### 12. Great Way to Get your Company News Distributed

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Hospital & Health Care | Enterprise (> 1000 emp.)

**Reviewed Date:** January 29, 2018

**What do you like best about Business Wire?**

I enjoyed the ease of use of this platform. 

**What do you dislike about Business Wire?**

I can't say that there was anything in particular that I disliked about this service. 

**What problems is Business Wire solving and how is that benefiting you?**

Business Wire assisted us in getting our company news into the hands of additional media that otherwise we would not have been able to reach. 

  ### 13. Tried and true PR tool

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Outsourcing/Offshoring | Small-Business (50 or fewer emp.)

**Reviewed Date:** January 14, 2018

**What do you like best about Business Wire?**

This distribution site is pretty straight forward.  The instructions are simple and i do feel that it saturates the correct outlets for your target  demographic. 

**What do you dislike about Business Wire?**

 The price.  But then again we are paying for convenience. 

**What problems is Business Wire solving and how is that benefiting you?**

 Cutting firm on the time it takes to develop a media lousy across a multitude of markets. 

  ### 14. Best Customer Service in the Game

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Writing and Editing | Enterprise (> 1000 emp.)

**Reviewed Date:** January 31, 2018

**What do you like best about Business Wire?**

Team is friendly, helpful and accessible

**What do you dislike about Business Wire?**

Great product and service. Perhaps could be a little easier to navigate, but okay once you get the hang of it.

**What problems is Business Wire solving and how is that benefiting you?**

The team helps me take advantage of the best free pubs to distribute.

  ### 15. Business Wire is easy to use

**Rating:** 4.5/5.0 stars

**Reviewed by:** Lauren L. | Director Of Communications And Public Relations, Small-Business (50 or fewer emp.)

**Reviewed Date:** October 24, 2017

**What do you like best about Business Wire?**

I love how quick the Business Wire team is behind the scenes

**What do you dislike about Business Wire?**

Business Wire is a bit too pricey, especially compared to competitors

**Recommendations to others considering Business Wire:**

Utilize the support team, they are incredibly helpful! 

**What problems is Business Wire solving and how is that benefiting you?**

They have a great press release distribution, reaching a wide array of audiences. 

  ### 16. I use it all the time to get the best information

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Legal Services | Small-Business (50 or fewer emp.)

**Reviewed Date:** October 17, 2017

**What do you like best about Business Wire?**

It's essential for use by an investor or anyone who does PR for any publically traded firm.

**What do you dislike about Business Wire?**

Nothing, Yet, Although I', aware they do seem to be selling data.

**Recommendations to others considering Business Wire:**

Essential source of information,

**What problems is Business Wire solving and how is that benefiting you?**

As an investor, it keeps me up to date on essential business news.

  ### 17. Business Wire is the the high end wire service

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Public Relations and Communications | Mid-Market (51-1000 emp.)

**Reviewed Date:** October 24, 2017

**What do you like best about Business Wire?**

It has the most reach and carries the most klout compared to other wire services. The added features like pull-out tweets are also nice to have.

**What do you dislike about Business Wire?**

While customer service is fast and helpful, I've often fallen victim to their own internal IT issues. Their website is also a bit confusing, the interface is clunky and not user-friendly. Additionally, it is by far the most costly service.

**What problems is Business Wire solving and how is that benefiting you?**

It enables us to distribute news to a wider audience and achieve strong SEO.

  ### 18. Good magazine

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.)

**Reviewed Date:** January 27, 2018

**What do you like best about Business Wire?**

The succinct language and the interesting articles

**What do you dislike about Business Wire?**

Not enough about business marketing. Is like to read more about online gaming, for insurance.

**What problems is Business Wire solving and how is that benefiting you?**

I use it for professional growth and expanding my horizons.

  ### 19. Great tool to make an SEO splash via PR

**Rating:** 4.0/5.0 stars

**Reviewed by:** Emma C. | Account Executive, Public Relations and Communications, Small-Business (50 or fewer emp.)

**Reviewed Date:** December 30, 2016

**What do you like best about Business Wire?**

Business Wire is PR foundational must-have for businesses. Announcing key moment-in-time through Business Wire boosts your companies visibility to the media as well as through Google Search. Through its increased social and analytical capabilities, PR professionals can also more accurately report on Business Wire's distribution and pick up. Great first step in a solid PR strategy. 

**What do you dislike about Business Wire?**

Business Wire is still kind of a clunky tool. It has definitely come a long way, but it definitely doesn't have the ease-of-use like some PR tools do. In the end, it's super easy to upload, but not always the most intuitive when selecting options. 

**Recommendations to others considering Business Wire:**

Don't be afraid to call the office if you need help with a release! The support staff (particularly in Dallas) is wonderful. They have impeccable grammar and are super nice via phone. 

**What problems is Business Wire solving and how is that benefiting you?**

As previously mentioned, Business Wire is the perfect first step for reaching out to press when launching a company, announcing a new product or highlighting other business moves. As the product has progressed, we've noticed with our clients that SEO value has increased steadily, and that pushing a release through Business Wire provides a solid base for keyword search. 

  ### 20. Solid 

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.)

**Reviewed Date:** January 29, 2018

**What do you like best about Business Wire?**

Great helpful professionals and IRinsight

**What do you dislike about Business Wire?**

BusinessWire has always done a good job providing disclosure   

**What problems is Business Wire solving and how is that benefiting you?**

Reaching analysts, shareholders, investors and the media with operating and financial info. 

  ### 21. Good business

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Consumer Services | Enterprise (> 1000 emp.)

**Reviewed Date:** January 03, 2018

**What do you like best about Business Wire?**

The people are nice and the company is good and I think they are pretty easy to work

**What do you dislike about Business Wire?**

I think that the price or overall costs can be high

**What problems is Business Wire solving and how is that benefiting you?**

They reach outlets I normally can't reach

  ### 22. Simple platform for distributing releases

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Public Relations and Communications | Mid-Market (51-1000 emp.)

**Reviewed Date:** December 21, 2017

**What do you like best about Business Wire?**

Easy to navigate platform. Great customer service.

**What do you dislike about Business Wire?**

Sales people are a bit more pesky than other similar newswire services.

**What problems is Business Wire solving and how is that benefiting you?**

Primarily used to distribute press releases and receive news monitoring reports following distribution

  ### 23. Great service for press release distribution

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Public Relations and Communications | Small-Business (50 or fewer emp.)

**Reviewed Date:** October 17, 2017

**What do you like best about Business Wire?**

The local newsroom is so convenient. They have a live local team so you know the people who will be looking at and editing your release.

**What do you dislike about Business Wire?**

The services are a bit pricy, but the service ends up being worth it when used correctly 

**What problems is Business Wire solving and how is that benefiting you?**

They get my release out to the correct target audience and ensure it is the best quality possible

  ### 24. Great opp. to find leads

**Rating:** 3.5/5.0 stars

**Reviewed by:** Mariko S. | Client Success Specialist, Ad Agency, Internet, Mid-Market (51-1000 emp.)

**Reviewed Date:** July 05, 2017

**What do you like best about Business Wire?**

Overall I like how easy it is to use business wire and how responsive their team is when it comes to questions related to uploading press releases. 

**What do you dislike about Business Wire?**

The cost is a bit pricey but I can see the value in using BW vs other competitors especially when it comes to measuring the results. 

**What problems is Business Wire solving and how is that benefiting you?**

I am solving issues related to finding appropriate contact information for businesses and getting pick-up on a wide range of sites. 

  ### 25. Not sure why this industry/service hasn't been disrupted yet

**Rating:** 3.0/5.0 stars

**Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.)

**Reviewed Date:** June 11, 2017

**What do you like best about Business Wire?**

That I can get my press releases out on the wire.  

**What do you dislike about Business Wire?**

That the only way to get my release out, requires me to use this service.  For as much as everything is aggregated not sure there needs to be a service to push out a press release to the "wire".  Just seems a bit archaic, to me.  

**What problems is Business Wire solving and how is that benefiting you?**

Make sure our releases always hit the wire to get the coverage we are looking to get for our company.  We get a lot of content pushed out to the wire but so much is still aggregated by bloggers, press has a bias for what they like to cover, etc.  Again, seems a bit archaic for the way press is now covered and released.  

  ### 26. Overpriced and unreliable

**Rating:** 2.0/5.0 stars

**Reviewed by:** Verified User in Law Practice | Small-Business (50 or fewer emp.)

**Reviewed Date:** November 22, 2017

**What do you like best about Business Wire?**

Busiensswire succeeds in getting your news out to a large variety of outlets efficiently.

**What do you dislike about Business Wire?**

The websites that pick up from the wire aren’t very targeted, and the stats provided are usually much higher that most measurements.

**What problems is Business Wire solving and how is that benefiting you?**

Disseminating News.

  ### 27. Best Press Release / PR Distribution Platform

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.)

**Reviewed Date:** October 25, 2017

**What do you like best about Business Wire?**

Easy to upload / submit press releases.  Provides wide selection of distribution channels.  Customer support is excellent.

**What do you dislike about Business Wire?**

Pricing is high, especially based on word count. 

**Recommendations to others considering Business Wire:**

Evaluate bot this and PR Newswire

**What problems is Business Wire solving and how is that benefiting you?**

Press release distribution

  ### 28. Powerful news wire tool.

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Public Relations and Communications | Small-Business (50 or fewer emp.)

**Reviewed Date:** November 11, 2017

**What do you like best about Business Wire?**

Features like SEO and broad distribution reach for content.

**What do you dislike about Business Wire?**

Pay for what you get, service is pricey.

**Recommendations to others considering Business Wire:**

Premium functionality at premium price.

**What problems is Business Wire solving and how is that benefiting you?**

News announce distribution.

  ### 29. Reliable vendor for press release distribution fighting to stay relevant

**Rating:** 1.5/5.0 stars

**Reviewed by:** Tyler K. | PR Senior Account Executive, Aviation & Aerospace, Mid-Market (51-1000 emp.)

**Reviewed Date:** June 10, 2016

**What do you like best about Business Wire?**

BusinessWire is definitely the go-to service when it comes to press release distribution. While you'll find little variation among the leading players in this space (Marketwired, PRNewswire etc.), BusinessWire  offers a range of additional multimedia services. Their support and account teams are also incredibly responsive and quick to help out with any requests or problems. 

**What do you dislike about Business Wire?**

While their prices are competitive with other industry vendors, the results almost never justify the cost. The fact of the matter is that traditional press releases and wire services are a dying breed and a press release will rarely guarantee organic media coverage. Press releases work for large companies communicating with their stakeholders, but those companies that are paying close attention to budget would be better off writing a press release and distributing it to a targeted media list or a series of news assignment desks. 

**What problems is Business Wire solving and how is that benefiting you?**

BusinessWire hasn't and won't solved the fundamental business challenges that PR clients face - Getting their message heard by the right people. The tool is a means to an end - a way to say you've checked the boxes of getting a press release out - but  it has little value outside of achieving that very specific task. 

  ### 30. Customer since 2012

**Rating:** 4.0/5.0 stars

**Reviewed by:** Leslie H. | Sr. Marketing Director, Wireless, Mid-Market (51-1000 emp.)

**Reviewed Date:** June 10, 2016

**What do you like best about Business Wire?**

The staff out of Charlotte NC is always responsive to my requests. The are easy to work with and Casey Fetters was a very good account rep, I was sorry to hear that she was leaving the company after working with her for 4 years. 

I have used Business Wire at several different companies and appreciate that they are not high pressure sales like their competitors. BW has a better reputation and I believe is more respected as a source of news.  

**What do you dislike about Business Wire?**

The service is expensive compared to others,

**Recommendations to others considering Business Wire:**

For a long time, I only sent press releases on occasion. Over time, the NA market became the predominate market for the company. Casey Fetters saw this increase and spoke to me about getting an annual contract with Business Wire. This ultimately saved us money and really says a great deal about BW's level of customer service and respectability. Customers should consider BW a partner in the PR planning and talk to them about a plan the best works with their goals. This will lead to a package that will help them meet their goals and potentially save them some money. 

**What problems is Business Wire solving and how is that benefiting you?**

Business Wire has significantly increased our coverage in NA and is now helping us with select coverage in EMEA. We are now using them for news in UK/Ireland and D/A/CH. I am looking forward to see how this new service will impact our PR efforts in these regions.  

  ### 31. Business Wire review

**Rating:** 4.5/5.0 stars

**Reviewed by:** Gabrielle T. | Corporate Communications Specialist, Computer Software, Mid-Market (51-1000 emp.)

**Reviewed Date:** June 07, 2016

**What do you like best about Business Wire?**

Easy to use, learned best practices, have well informed account managers, news room is very supportive!

**What do you dislike about Business Wire?**

additional fees for social/mobile/measureable

**Recommendations to others considering Business Wire:**

make regular calls with your account managers, they can teach you so many features that you are able to receive free of charge

**What problems is Business Wire solving and how is that benefiting you?**

distribution for our company news

  ### 32. Review of Business Wire

**Rating:** 5.0/5.0 stars

**Reviewed by:** Fran J. | Executive Assistant, Hospital & Health Care, Enterprise (> 1000 emp.)

**Reviewed Date:** June 10, 2016

**What do you like best about Business Wire?**

Bernadette McCormick and her team at the Minneapolis Business Wire office provide personal attention and great customer service. Their work is accurate, timely and I can see they work well as a team. For some of the other sections, please note that I don't negotiate the contract for UnitedHealth Group. That is done by our Communications team and they know information I don't on the terms/pricing, etc. It would have been nice to provide space for me to add this comment under the other sections.

**What do you dislike about Business Wire?**

On very rare occasions, errors occur from the back up office in San Francisco, but it has never created a real problem. I always watch for the release to cross the wire and be followed by an email to the IR list, so I always know if something has happened. When I call them, they are quick to resolve the issue. For example, I sent over a news release this week which was supposed to go National and then to our IR email list. I saw it cross National and waited for it to go to our email list. When it didn't come through in a few minutes I called. It had been set up as a separate order and got list. They were able to locate it and get it out right away which I appreciated.

**Recommendations to others considering Business Wire:**

The Business Wire team in Minneapolis provides great customer service, quick response times and accurate delivery of news wire services. I highly recommend them.

**What problems is Business Wire solving and how is that benefiting you?**

We are a huge company and are always working on solutions to complex business issues. My use of Business Wire is to disseminate critical, time sensitive information not only to the public but to investors and analysts as well. As the investor relations assistant, I use Business Wire to send out corporate news releases and information to our IR email list directly from the highest executives at UnitedHealth Group. It is good to be able to pick up the phone and call any member of the team I know they will get whatever we need done. I also appreciate Bernadette's leadership with the NIRI group in the Twin Cities. Plus, she has gone out of her way to connect the other IR assistants who work for large companies in town so we can grow and learn from each other. She's great to work with on these efforts.

  ### 33. Useful and Efficient

**Rating:** 5.0/5.0 stars

**Reviewed by:** Johanna A. | Client Services Coordinator, Public Relations and Communications, Mid-Market (51-1000 emp.)

**Reviewed Date:** June 07, 2016

**What do you like best about Business Wire?**

I like that it's easy to use and how the support team is always there to help me when I need it. They make it easy for me to upload my release and make edits when I needed. It's easy for me to monitor the results of my press release and easily share them with my team. I like that Business Wire is open 24 hours a day for support because I am usually uploading press releases at midnight-2am so it's nice to have someone available to walk me through the editing process, if edits need to be made, and ensuring the right information goes out at the right time. That probably makes the biggest difference for me. 

**What do you dislike about Business Wire?**

I dislike that I am unable to copy and paste the mobile pick up into a grid now that they have started used image graphics like 'x's and check marks. It takes me a lot more time now to get those results in a grid post event day and that's not always good because there's usually a lot to do post-event. I also dislike how you have to add "ADDING MULTIMEDIA" to releases after you add photos/videos because it makes the release look clunky and unclean in my personal opinion. 

**Recommendations to others considering Business Wire:**

I honestly use Business Wire in a very simplistic way so I'm not fully equipped to give feedback and advice to others. All I know is that it is great to upload my releases and I am given support when I need it. 

**What problems is Business Wire solving and how is that benefiting you?**

I have realized the benefit of getting my release syndicated and easily gaining millions of impressions. 

  ### 34. One of the best wire services

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Public Relations and Communications | Small-Business (50 or fewer emp.)

**Reviewed Date:** June 10, 2016

**What do you like best about Business Wire?**

Business Wire is easy to use, has excellent customer support, and syndicates better than the vast majority of wire services out there.

**What do you dislike about Business Wire?**

It's pricy, but it's worth it if you are looking for maximum ROI from issuing a press release. The mandatory social media monitoring charge isn't great either, especially because I don't find much value in the service. 

**Recommendations to others considering Business Wire:**

BusinessWire is pricy, so I recommend it only if your company truly has something of value to say or if you're making a major announcement. Its SEO indexes well, but you can also implement cheaper tactics if you're simply looking to appear at the top of search results. If, however, you do need to put an announcement out on the wire, it's the way to go and is far superior to other wire services I used. 

**What problems is Business Wire solving and how is that benefiting you?**

Business Wire helps get my clients' news out there and maximizes impact. 

  ### 35. Simple System for Press Release Distribution

**Rating:** 3.5/5.0 stars

**Reviewed by:** Christina A. | Account Supervisor, Public Relations and Communications, Small-Business (50 or fewer emp.)

**Reviewed Date:** November 12, 2015

**What do you like best about Business Wire?**

I've used other distribution platforms, and Business Wire is my preferred tool. The process for setting us a distribution is easy and yields notable coverage. You can schedule a release ahead of time or at the last minute and the Business Wire team will ensure it goes out. There are a number of credible and relevant trade lists that you can send a release to, in addition to mainstream media outlets. Business Wire also provides access to useful, easy-to-read reports that I can forward to clients for review. In addition to media coverage, Business Wire also offers insight into social media analytics. The Business Wire team is also available 24/7 to answer any questions. 

**What do you dislike about Business Wire?**

There have been times when the Business Wire team has missed spelling errors or minor typos in a release. Also on rare occasions, the site has had technical issues, preventing a release from going out. 

**What problems is Business Wire solving and how is that benefiting you?**

Business Wire allows us to distribute our clients' news to a vast, yet targeted audience. This not only helps secure media coverage, but helps with SEO as well. 

  ### 36. Needed but it's only the first step

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.)

**Reviewed Date:** January 15, 2016

**What do you like best about Business Wire?**

Business Wire is a nice service for distribution of news, but it does not replace one on one media relations work and I'd like to see outgrowth in non-traditional media sources. 

**What do you dislike about Business Wire?**

The service is more limited than they like to admit or even realize.  Non-traditional media continues to be the trend, but Business Wire has not embraced it to a level that I believe meets future needs. 

**Recommendations to others considering Business Wire:**

This industry needs a little evolution.  As PR practitioners we need to continue to expect more from these products. 

**What problems is Business Wire solving and how is that benefiting you?**

This service does allow for the appropriate distribution of news.  It simplifies the distribution process to probably three-quarters of the people we need to reach. 

  ### 37. Better than the rest but also more expensive 

**Rating:** 5.0/5.0 stars

**Reviewed by:** Mike N. | External Communications Manager, Information Technology and Services, Enterprise (> 1000 emp.)

**Reviewed Date:** May 24, 2016

**What do you like best about Business Wire?**

I like that there are a lot of options available for distributing press releases to targeted audiences across geographies and industries. 

**What do you dislike about Business Wire?**

Sending a press release internationally can be very costly. Overall it is one of the more expensive press release distribution services out there.

**Recommendations to others considering Business Wire:**

If you don't mind the cost of the of the service this is the best wire service available for a variety of reasons. Make sure you take a look at all potential costs for where you would like to distribute a release before agreeing to use their service full time.

**What problems is Business Wire solving and how is that benefiting you?**

The service helps distribute press releases to a wide variety of media outlets and targets across different industries. Their reporting tools are very good and provide the necessary insight needed to quantify the success of an announcement. 

  ### 38. Easy to Use and Friendly Service

**Rating:** 4.5/5.0 stars

**Reviewed by:** Jeff W. | Account Executive, Public Relations and Communications, Enterprise (> 1000 emp.)

**Reviewed Date:** June 07, 2016

**What do you like best about Business Wire?**

I like that everyone I have ever worked with at BusinessWire has been helpful and friendly. It's also easy to navigate and send a release. 

**What do you dislike about Business Wire?**

I can't say I really dislike anything about my experience with BW. It has been pretty minimal but like I said, everyone is helpful.

**What problems is Business Wire solving and how is that benefiting you?**

We need to distribute our info to a many people as possible and the breakdowns that BW has are very precise and targeted. It also provides a nice breakdown of reach that our clients love to see.

  ### 39. Business Wire Changed the Way We Did Business

**Rating:** 4.0/5.0 stars

**Reviewed by:** Julie R. | President, Hospital & Health Care, Mid-Market (51-1000 emp.)

**Reviewed Date:** May 29, 2016

**What do you like best about Business Wire?**

I love Business Wire.  Just having the service increased visibility of the company that in turn lead to speaking engagements and activities that ended up being strategic game changers for us!

**What do you dislike about Business Wire?**

I would have liked to have been able to target tighter that we did.

**Recommendations to others considering Business Wire:**

You may think that PR is something outside of your grasp or very costly and it can be.  With that said, it does not have to be.  Business Wire made PR accessible and attainable.  The stats were great in helping me to determine the effectiveness and I actually obtained solid leads by following up with the businesses that posted our press release.

**What problems is Business Wire solving and how is that benefiting you?**

Awareness.  Social engagement.  Awareness by people that I did not know had interest.

  ### 40. Great service for the fast-paced media industry 

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Public Relations and Communications | Mid-Market (51-1000 emp.)

**Reviewed Date:** June 07, 2016

**What do you like best about Business Wire?**

Fantastic customer service- Business Wire account executives always reach out to me within minutes to confirm release time, share any grammatical/ AP style guide edits/suggestions, etc. Business Wire makes those last minute announcements easy with their quick service. 

**What do you dislike about Business Wire?**

I've had trouble with translations in the past. For international companies releasing global news, wires are generally the easiest option for translations, but I've had clients complain that the translated text is not the best. 

**Recommendations to others considering Business Wire:**

Great choice in terms of press release distribution both in terms of outreach and in terms of customer support. If translations is something you will need, however, I'd recommend looking at an outside party, or at least have someone fluent and able to review Business Wire's translations, knowing these often take days to turn around. 

**What problems is Business Wire solving and how is that benefiting you?**

Business Wire makes both national and global announcements simple for reasonable pricing. Press release pick-up is usually very efficient, and the metrics report they share with every announcement is extremely helpful as a PR professional sharing results with clients. 

  ### 41. Misleading Pricing and Poor Business Practices

**Rating:** 1.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** March 07, 2016

**What do you like best about Business Wire?**

Their national network and trade publications.  But they are not the only wire service that offers this same access.

**What do you dislike about Business Wire?**

Was going to post a client's press release online, and noted on their pricing that US distribution (not regional or specific circuits) started at $415 for 400 words.  Our agency's press release was 70 words over, so called for what the additional words would cost.  Was quoted a $900+ base rate, plus $205 for the additional words.  No problem with the additional word cost, but when I brought the misleading language up to the local rep, then spoke with the vice president of sales, was told they could understand why it was misleading and clearly it needed to be reworded, but they refused to honor the $415 base cost.  Really??  At $500 it would have been inexpensive solution to preserving positive customer relations.  When I noted to the VP that when we, as an agency, makes a mistake, we make good on it to our clients.  He said he was sorry, and they would change the language on the page, but they were not willing to make any allowances or give any sort of a discount.  Found this disingenuous and showcased poor business practices.  Surprised at Business Wire not standing behind their product and their own website.

**Recommendations to others considering Business Wire:**

Look around for alternatives, such as PR Newswire, PR Underground, PR Web and others. 

**What problems is Business Wire solving and how is that benefiting you?**

We handle public relations for a variety of clients and have been in business 25 years.

  ### 42. Good service, could be made easier.

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Public Relations and Communications | Mid-Market (51-1000 emp.)

**Reviewed Date:** June 10, 2016

**What do you like best about Business Wire?**

I like the 24/7 response of Businesswire staff. I recently had to distribute a press release at the last moment over the weekend and the staff and responsiveness was excellent!  The team was available to answer my questions quickly and provide changes to the copy as needed - and there were a lot of last minute changes.

**What do you dislike about Business Wire?**

I do not like that i have to go online to input the information for the press release. I would prefer to send the release to someone at Businesswire and they can input it and then I could review it/approve it.  Also, I had filled in a Dirct Bill form from teh client but then was still charged by Businesswire.

**What problems is Business Wire solving and how is that benefiting you?**

We are trying to gain additional awareness for clients overall.

  ### 43. NewsTrak Reports

**Rating:** 5.0/5.0 stars

**Reviewed by:** Melissa D. | Social Media Director, Small-Business (50 or fewer emp.)

**Reviewed Date:** June 10, 2016

**What do you like best about Business Wire?**

As social media analytics become more important to our clients, the real-time monitoring capabilities are increasingly important to our ability to provide accurate and compelling reports.

**What do you dislike about Business Wire?**

More segmentation tools would be nice so that we could provide even richer detail to our clients.

**What problems is Business Wire solving and how is that benefiting you?**

NewsTrak is helping us to provide greater clarity to our clients on how well their messages are resonating in the market place. This allows us to further refine and achieve greater ROI from our efforts.

  ### 44. High-tech company uses Business Wire for easy and effective release distribution

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Electrical/Electronic Manufacturing | Enterprise (> 1000 emp.)

**Reviewed Date:** June 10, 2016

**What do you like best about Business Wire?**

I like how fast, straightforward and simple the experience for uploading, scheduling and wiring a press release is. Writing news releases and getting them approved is long, complicated and iterative process at my company and we make changes up until the last second. Given the time-sensitive nature of news, being able to wire quickly and without complications is important. 

**What do you dislike about Business Wire?**

I don't dislike anything about using Business Wire. It's been a great asset to our PR team.

**What problems is Business Wire solving and how is that benefiting you?**

We need to wire news releases for global distribution and dissemination. Business Wire has been a great vendor for this and was less expensive than our previous vendor. The social and pick up metrics are helpful as well.

  ### 45. Assistant Creative Director

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Public Relations and Communications | Mid-Market (51-1000 emp.)

**Reviewed Date:** June 10, 2016

**What do you like best about Business Wire?**

I do feel Business Wire helps with SEO and positions the releases to show up in online searches. I always get prompt attention from their staff when I have a release to go out, and they are very thorough in proofing and offering suggestions.

**What do you dislike about Business Wire?**

You have to proactively make the effort to determine what your release distribution costs - it's not readily provided.

**What problems is Business Wire solving and how is that benefiting you?**

Client SEO is increasingly important, and Business Wire is a helpful resource.

  ### 46. Great product, office staff hard to work with at times

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Public Relations and Communications | Small-Business (50 or fewer emp.)

**Reviewed Date:** April 04, 2016

**What do you like best about Business Wire?**

The system is very intuitive for users, which makes training new employees a breeze. The reports that are generated following distribution are visual yet also offer a standard excel sheet for those who care for a more standard version. 

**What do you dislike about Business Wire?**

We've found that billing and working with their administrative staff can be a bit challenging to work with at times. It can take numerous conversations to get billing and account changes made correctly.


**What problems is Business Wire solving and how is that benefiting you?**

Our agency used Business Wire to cast a wide net when releasing news and this program effectively achieves the task. We are able to garner a lot of impressions quickly through this service.

  ### 47. Positive experience with BusinessWire

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Construction | Enterprise (> 1000 emp.)

**Reviewed Date:** June 07, 2016

**What do you like best about Business Wire?**

They follow up promptly to requests for assistance, they're easy to contact, and they have attention to detail, often double checking press release details prior to release

**What do you dislike about Business Wire?**

Occasionally in sending confirmation emails about press releases set for distribution they miss details or make errors regarding timing of release, contrary to what's been ordered. This is unusual though.

**Recommendations to others considering Business Wire:**

A very good service, recommended for press release distribution efficiency and support

**What problems is Business Wire solving and how is that benefiting you?**

Distribution of press releases

  ### 48. The only option really

**Rating:** 3.0/5.0 stars

**Reviewed by:** Verified User in Public Relations and Communications | Mid-Market (51-1000 emp.)

**Reviewed Date:** June 07, 2016

**What do you like best about Business Wire?**

There's no dispute that BusinessWire's customer service and reach of the press release is unrivaled. There's no service quite like it. Editors are often very thorough and totally get it - and even help you spot mistakes in your release.

**What do you dislike about Business Wire?**

The price point can be steep for startups and I wish you could get an instant quote upon upload. I also think that it can be tricky and you can easily sign up for unwanted services (translation etc)

**Recommendations to others considering Business Wire:**

Be careful when choosing distribution channels.

**What problems is Business Wire solving and how is that benefiting you?**

I'm honestly shocked at how many newsrooms still look at releases on Businesswire. That's the main benefit - that and the SEO.

  ### 49. Exceptional Staff

**Rating:** 5.0/5.0 stars

**Reviewed by:** Shrimani S. | Senior Associate, Social/Digital Media and Media Relations, Pharmaceuticals, Enterprise (> 1000 emp.)

**Reviewed Date:** June 10, 2016

**What do you like best about Business Wire?**

Utterly dependable, detail oriented and kind; One of the few businesses pleasant to deal with at 5 AM. 

**What do you dislike about Business Wire?**

GUI could be nicer, I guess, but that's just being really picky.
BW message inbox can be confusing ; Prefer you just send messages to my email address.

**What problems is Business Wire solving and how is that benefiting you?**

Version control/ editing can be a tense experience and they're truly helpful.

  ### 50. Business Wire Review

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Law Practice | Small-Business (50 or fewer emp.)

**Reviewed Date:** June 07, 2016

**What do you like best about Business Wire?**

Social media sharing. Its been shown the be one of the more beneficial things thus far

**What do you dislike about Business Wire?**

It can be a bit pricey depending on what you need. 

**Recommendations to others considering Business Wire:**

Take advantage of the social media sharing option as well as the measurement tool. Social engagement may take you a long way and the measurement tool helps to let you know where your results are coming from

**What problems is Business Wire solving and how is that benefiting you?**

Our biggest problem is reaching engaging customers on social media. We've realized that with the social media sharing option, we're more likely to get customers to engage


## Business Wire Discussions
  - [What is Business Wire used for?](https://www.g2.com/discussions/what-is-business-wire-used-for)
  - [How much will it cost to distribute my press release?](https://www.g2.com/discussions/press-release) - 1 upvote
  - [Does Business Wire do media calls?](https://www.g2.com/discussions/media-calls) - 1 upvote
  - [What are the benefits of being a Business Wire member?](https://www.g2.com/discussions/benefits-d829e503-6300-4fb0-9124-9af5017b92c6) - 1 upvote

- [View Business Wire pricing details and edition comparison](https://www.g2.com/products/business-wire/reviews?login_required=true&page=3&section=pricing&secure%5Bexpires_at%5D=2026-08-12+11%3A12%3A08+-0500&secure%5Bsession_id%5D=7f57b563-558b-4800-9693-83ffc090d6e6&secure%5Btoken%5D=c2a373ba029919929613ac86d1015659d7871bea88565dd0c53e67952a757d11&format=llm_user)

## Business Wire Features
**Content Creation**
- Press Release Creation
- Multimedia
- Newsrooms
- SEO

**Generative AI**
- AI Text Generation
- AI Text Summarization

**Agentic AI - Press Release Distribution**
- Natural Language Interaction
- Proactive Assistance

**Content Distribution**
- Distribution
- Contact List
- Social Sharing
- Analytics

## Top Business Wire Alternatives
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