1. [Home](https://www.g2.com/) 2. ... 3. [Digital Advertising Intelligence Software](https://www.g2.com/categories/digital-advertising-intelligence) 4. [Burt Intelligence Discussions](https://www.g2.com/products/burt-intelligence/discuss) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_60b0ff337a130f01b9efe5fc499a9388/burt-intelligence.png "Product Avatar Image") ](/products/burt-intelligence/reviews) [ Burt Intelligence ](/products/burt-intelligence/reviews) (2)4.5/5 Burt is the operational intelligence layer for ad-supported media businesses. It unifies fragmented revenue data, automates high-friction workflows, and helps commercial teams make faster, better revenue decisions. Media companies run their revenue operations across a fragmented ecosystem of ad servers, SSPs, DSPs, OMSs, CRMs, social platforms, verification tools, and other systems. Burt connects that ecosystem, unifies the data, and automates the high-friction workflows that sit between systems. Built specifically for media, Burt Intelligence gives ad operations, programmatic, yield, sales, finance, and revenue teams a shared, trusted view of their business without spending their Mondays stitching together spreadsheets, maintaining brittle data pipelines, or living in VLOOKUPs. Burt helps media businesses: • Unify advertising and revenue data across ad servers, SSPs, DSPs, OMSs, CRMs, social platforms, verification providers, and other systems. • Automate discrepancy reporting and reconciliation by comparing first- and third-party campaign delivery data and connecting results with OMS and billing workflows. • Automate client-facing reporting with accurate, cross-platform campaign reporting and scalable advertiser-facing reports. • Understand programmatic performance across partners, platforms, inventory, formats, and demand sources from one harmonized dataset. • Forecast advertising inventory and model future availability using Burt Forecasting, helping sales and yield teams make better decisions about what inventory they can sell. • Identify sales opportunities with Burt Leads, using advertising market signals to help media sales teams discover and prioritize advertiser prospects. • Benchmark market performance with Burt Benchmarks, providing visibility into advertising trends across the Burt Data Network. • Connect revenue data to enterprise AI through the Burt MCP Server, enabling teams to securely use their Burt data with AI tools and workflows. What makes Burt different is the combination of software and service behind the platform. Burt maintains hundreds of integrations across the advertising and media technology ecosystem and works with customers to handle the complexity of connecting, mapping, and harmonizing their data. Instead of requiring every media company to build and maintain its own advertising data infrastructure, Burt provides a managed operational intelligence layer that adapts to the systems and workflows already in place. Burt Intelligence is trusted by some of the world’s largest media businesses to simplify complex revenue operations, automate repetitive work, and turn fragmented data into actionable intelligence. Founded in Sweden, Burt is a globally distributed company headquartered in New York and supports customers across time zones. 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Answer a few questions to help the Burt Intelligence community [ Yes ](javascript:void(0))[ Yes ](https://www.g2.com/login?context=product_review&return_to=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fburt-intelligence%2Fdiscuss%3Fsmall_ask%3Dburt-intelligence) No ## Top Contributors in Burt Intelligence 1 ![Shay B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Shay B.") SB Loading... ### [Shay B.](https://www.g2.com/users/317f811c-55ae-4d87-8f9b-7bf06df97218 "Shay B.") CEO 1 pt