I've used a handful of PR monitoring tools over the years, and BurrellesLuce continues to be one of my favorites.
One of my biggest praises is the account representatives. As needed, account representatives have been responsive, working with me to solve any problems with the tool and showing me how I could be utilizing the tool more effectively. Not too many services invest the time or money into offering this level of customer service these days.
My main complaint is the price of the service. When compared to competitors like Meltwater and Cision, BurrellesLuce always seems to be way more expensive. And unfortunately, PR budgets are typically very tight, with clients not always looking to invest money in a monitoring tool. Rather, they recommend free options like Google Alerts.
That said, as a PR professional I find it a highly effective tool, but I have always had to emphasize its importance to a client.
I highly recommend using BurrellesLuce, but I always encourage people to consider their goals for media monitoring. Take these into consideration when looking into different services. Don't be afraid to reach out to different vendors, ask your questions and decide which service offers you the best for your investment.
In PR, you always need a reliable tool that will highlight whether your efforts and campaigns have been successful. BurrellesLuce does just that. Whether I'm pitching a small local newspaper or working with a major national TV station, my media hits have always been picked up and forwarded to me by a BurrellesLuce representative.
BurrellesLuce also makes it easy to share clips with a client if requested. My clients often like to see a more "professional" clipping that we secured in their name, and this service allows you to easily download a PDF of the clip. And if needed, I can call a representative and purchase a broadcast clip that I can share with my client.
Overall, this service make the reporting and analysis aspect of my job easy. I am able to share the successes of my team's PR efforts efficiently and effectively.