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Build My Rolls Royace

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Build My Rolls Royce is a sponsorship auction platform enabling brands to bid for advertising spots on a Rolls-Royce Cullinan Series II during a 12,000-kilometer expedition across 25 Indian cities. Through a live auction system, brands compete for seven branding zones, including the doors, bonnet, rear panels, tailgate, roof, and interior digital areas, each offering unique visibility to highway traffic, pedestrians, and aerial views. Winning bids secure vinyl decal placements, with the campaign featuring 4K cinema production, drone footage, and content creation at each stop. Real-time bidding updates and timers keep participants engaged. Proceeds fund vehicle acquisition, logistics, production, and operations. Content is distributed via press releases, digital platforms, and live streams, maximizing exposure for brands throughout the journey.

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