# Buffer Reviews **Vendor:** Buffer **Category:** [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt) **Average Rating:** 4.3/5.0 **Total Reviews:** 1,038 ## About Buffer Buffer is a social media management platform that helps creators, small businesses, and marketing teams plan, publish, and analyze content across multiple social networks from a single dashboard. Founded in 2010, Buffer is a fully remote, bootstrapped company of 75 people serving customers in a range of industries including e-commerce, media, professional services, and nonprofit. The platform supports publishing to Instagram, Facebook, LinkedIn, TikTok, X, Threads, Bluesky, Pinterest, YouTube, Google Business Profile, and Mastodon. Key features include: A visual content calendar and scheduling queue for planning posts in advance across all connected accounts. An engagement inbox that consolidates comments from Instagram, Facebook, LinkedIn, Threads, Bluesky, and X into a single view for faster response management. Start Page, a customizable link-in-bio landing page builder. An AI assistant for generating post ideas, repurposing content, and adjusting tone. Analytics dashboards that track post performance, audience growth, and engagement metrics by channel. Buffer is designed for users who need straightforward social media tools without the complexity or cost of enterprise software. The platform emphasizes ease of use and quick setup, allowing users to connect accounts and begin scheduling within minutes. Pricing tiers accommodate individual creators through small teams, with a free plan available for users managing up to three channels. Buffer focuses on simplicity and reliability for creators and small teams rather than feature density for large organizations. The platform covers emerging networks like Threads and Bluesky alongside established channels, providing unified management as the social landscape evolves. The engagement inbox addresses a common pain point—scattered conversations across platforms—by bringing comments into one place for efficient community management. ## Buffer Pros & Cons **What users like:** - Users find Buffer to be **very user friendly** , making it easy to schedule posts across multiple social media platforms. (13 reviews) - Users love the **post scheduling** feature of Buffer, making social media management streamlined and efficient. (10 reviews) - Users appreciate the **seamless social media integration** of Buffer, simplifying management across multiple platforms and enhancing engagement. (8 reviews) - Users benefit from **automation** in Buffer, enhancing efficiency and significantly improving social media engagement and management. (5 reviews) - Users appreciate the **time-saving features** of Buffer, allowing them to focus on content creation effortlessly. (5 reviews) - Easy Scheduling (4 reviews) - Easy Setup (4 reviews) - Multiple Accounts (4 reviews) - User-Friendly (4 reviews) - Users value the **affordability** of Buffer, finding it competitively priced without unnecessary distractions. (3 reviews) **What users dislike:** - Users find Buffer's **analytics lack depth** , limiting insights compared to other more comprehensive social media management tools. (5 reviews) - Users find the **high pricing** for advanced features burdensome, especially when managing multiple social accounts. (3 reviews) - Users experience **performance issues** with Buffer, such as posts getting stuck and a sluggish interface for large data sets. (3 reviews) - Users find the **limited features** of Buffer frustrating, particularly for engagement, scheduling, and analytics. (3 reviews) - Users find the **layout issues** of Buffer frustrating, noting it's not fast and limits handling large data sets. (2 reviews) - Users express frustration with **inadequate support** , reporting difficulties in account linking and slow customer assistance. (1 reviews) - Instagram Limitations (1 reviews) - Users often face **linking issues** with social media accounts, leading to frustrating experiences while using Buffer. (1 reviews) - Report Challenges (1 reviews) - Scheduling Issues (1 reviews) ## Buffer Reviews ### 1. Not Bad, But No Powerhouse **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** March 14, 2022 **What do you like best about Buffer?** I love that it's super visual - I can easily see what social slots need to be filled, and it's easy to gauge what's in the queue. **What do you dislike about Buffer?** Analytics aren't as good as others in the industry, such as HubSpot. Scheduling drafts for approval is incredibly clunky and hard to use. **What problems is Buffer solving and how is that benefiting you?** I'm able to map out social media posts for clients and easily see them visually in the system. Not all social schedulers are as easy to view! ### 2. Love this service - use it every week **Rating:** 5.0/5.0 stars **Reviewed by:** Cara S. | Freelance Graphic Designer, Small-Business (50 or fewer emp.) **Reviewed Date:** December 07, 2021 **What do you like best about Buffer?** Buffer allows me to schedule posts to various social media outlets days or weeks in advance. I like that the first tier of the service is free. And it's affordable when you're ready to level up. **What do you dislike about Buffer?** Connecting to Instagram is tricky. The Instagram has to be linked to a FB account. This can be a problem if you're using multiple Insta accounts. **What problems is Buffer solving and how is that benefiting you?** I don't use Buffer for FB and Insta anymore since they offer in-app scheduling, but it is still convenient for scheduling posts to LinkedIn. ### 3. very simple and easy to use **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Mid-Market (51-1000 emp.) **Reviewed Date:** August 31, 2022 **What do you like best about Buffer?** laid out very simply and easy to use, very quick and simple **What do you dislike about Buffer?** not as much information in regards to analytics as Sprout does **What problems is Buffer solving and how is that benefiting you?** keeping all social media platforms organized ### 4. Good for using with a few accounts, but not useful for the agency with dozens accounts **Rating:** 3.0/5.0 stars **Reviewed by:** Elena S. | SM manager, Small-Business (50 or fewer emp.) **Reviewed Date:** May 12, 2022 **What do you like best about Buffer?** It's easy to connect accounts, good UI overall **What do you dislike about Buffer?** I couldn't connect accounts into one group, which was very annoying since I'm managing SM for more than 30 clients. Also it's not possible to simply copy scheduled posts into other account or platform. **What problems is Buffer solving and how is that benefiting you?** Social media management ### 5. Great for small scale social media scheduling **Rating:** 5.0/5.0 stars **Reviewed by:** Abby H. | A, Small-Business (50 or fewer emp.) **Reviewed Date:** April 19, 2022 **What do you like best about Buffer?** The free version of buffer allows 10 scheduled posts, and even includes twitter and linked in. That's enough for some people! **What do you dislike about Buffer?** If you need to schedule many accounts, it gets expensive. **What problems is Buffer solving and how is that benefiting you?** Buffer allows me to simplify my work week and keep clients happy by having their content go out on time! ### 6. Buffer simplifies social media marketing **Rating:** 4.5/5.0 stars **Reviewed by:** Renée Y. | Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** November 18, 2021 **What do you like best about Buffer?** I love that I can schedule all my posts to my social media posts at one time in one place. **What do you dislike about Buffer?** Sometimes it disconnects from my platforms and doesn't post to that platform. **What problems is Buffer solving and how is that benefiting you?** I have 4 social media channels and I like that I can schedule the content ahead of time and post it. It makes things much easier for me. I don't love being on social media all day and with Buffer I don't have to be but I can look like I am. :) ### 7. Best Social Media Tool for Small and Medium Scale Enterprises **Rating:** 5.0/5.0 stars **Reviewed by:** Samuel [SAM] J. | Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** June 29, 2021 **What do you like best about Buffer?** Buffer is an amazing social media organizing tool. Buffer can be used to share content on different social media channels at the same time without logging into respective accounts. Buffer supports multi-media format sharing. All the contents shared using buffer can be tracking using custom URLs. Buffer also provides actionable reports to improve social media activities. **What do you dislike about Buffer?** Buffer does not support Linkedin Groups integration. **Recommendations to others considering Buffer:** Social Media Marketing is very important in this age. Buffer is an exciting social media tool kit. Its free version is one of the best in the market. Buffer has advanced publishing, engaging, analyzing capabilities. We recommend this tool to all digital marketers. **What problems is Buffer solving and how is that benefiting you?** Buffer is a time-saving tool. We are using Buffer to engage with our social media followers. We have integrated Facebook, Twitter, and Linkedin handles with Buffer. Without doubt one can say that Buffer is one of the best tool for small and medium scale enteprises. ### 8. Achieve new levels with Buffer **Rating:** 4.5/5.0 stars **Reviewed by:** Rekha S. | Social Media Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** September 20, 2021 **What do you like best about Buffer?** Buffer is something I used both personally and professionally. Using Buffer, I scheduled blog posts and tweets to create awareness among my audience. Buffer is great because it keeps updating regularly, so we don't miss any new features that would boost our productivity. Its user interface is transparent, allowing us to engage in the use of the software more fully. A comparison of buffer's pricing with those of its competitors shows that it is cheaper. **What do you dislike about Buffer?** Buffer extension lags in Google Chrome, despite its great features. Free analytics may make incorrect decisions due to their lack of accuracy. Compared to its premium plans, the basic plan is considerably less helpful. **Recommendations to others considering Buffer:** Staying ahead of the competition is made easier with this software. With buffer, you can work for more clients at the same time. Recommendable. **What problems is Buffer solving and how is that benefiting you?** Using Buffer, we are able to schedule posts for upcoming future events ahead of our competition. Campaigns can be created to learn more about our customers' preferences and tastes. We create goodwill in the minds of our customers by being able to respond quickly to them. The Buffer statistics allow us to track our own progress on the market. Our performance improved following the implementation of Buffer, and we saw greater profits in the market. ### 9. Buffer Works! **Rating:** 4.0/5.0 stars **Reviewed by:** Geoff L. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** January 14, 2022 **What do you like best about Buffer?** Buffer is easy to use for all of your social posting activity, **What do you dislike about Buffer?** Nothing really it is so easy to use I don't have any problems **What problems is Buffer solving and how is that benefiting you?** It saves me lots of time and I can simply click buffer and go and do something else, the buffer will be working for you in the background ### 10. Great tool for social media management **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** June 12, 2022 **What do you like best about Buffer?** I like how I can manage all my social media accounts at one place & manage and track all the campaigns **What do you dislike about Buffer?** Nothing to dislike as of now, buffer is doing a decent job **What problems is Buffer solving and how is that benefiting you?** Scheduling & planning social media posts. keeping a track of analytics easily, and being able to manage everything at one place ### 11. Best Social Media Management Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Usman K. | Digital Marketing Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** December 22, 2021 **What do you like best about Buffer?** The simple to use interface with the availability of all necessary options required for social media management. What I like about this software are the frequent updates that keep you glued to using this software and remaining a loyal user. **What do you dislike about Buffer?** Hmm, I don't think I dislike anything since everything is pretty much crystal clear, starting from the dashboard to the streams and analytics. However, I think there isn't any option for social listening and monitoring at this point. **What problems is Buffer solving and how is that benefiting you?** Significant benefits of using Buffer are Social Media Management, Scheduling, Multi-Channel Posting, and so much more. ### 12. Great for a small business owner who needs to handle their own social media updates. **Rating:** 4.0/5.0 stars **Reviewed by:** Anthony Z. | Attorney, Small-Business (50 or fewer emp.) **Reviewed Date:** November 23, 2021 **What do you like best about Buffer?** Buffer lets me put my updates on a schedule so I can set it up for weeks at a time and then not have to worry. **What do you dislike about Buffer?** Manual submission is sometimes tedious. The process could be more streamlined. **What problems is Buffer solving and how is that benefiting you?** As a small business owner, I don't have a lot of time for my own social media updating. This lets me take care of a months work of work in one day. ### 13. Free to use and Frees up your time **Rating:** 4.0/5.0 stars **Reviewed by:** Scott H. | Marketing Advisor and Advertising Sales, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** June 15, 2018 **What do you like best about Buffer?** I use Twitter to share articles and stories that I find and Buffer allows me to schedule up to 10 in advance with an image for free. **What do you dislike about Buffer?** Would like to have more than 10 without charge. **Recommendations to others considering Buffer:** Use it to supplement the other tools you are using **What problems is Buffer solving and how is that benefiting you?** I am not on Twitter as often as I was 10 years ago, but this allows me to post even when I'm busy doing other stuff. I get feedback and respond but I can work ahead with Buffer. ### 14. Buffer is mostly great **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** August 31, 2021 **What do you like best about Buffer?** Great for small businesses. Fairly affordable for the number of channels you can connect for an annual or monthly fee compared to other comparable software. **What do you dislike about Buffer?** If you are working with multiple channels, they have now disabled the ability to rearrange them. I like mine alphabetical by client and then listed in the same order based on what challennels that client has (Facebook, Twitter, Linkedin, Instagram). They've taken this away so now I have clients mixed in with other clients and have to hunt for the right channel. This makes it way too easy to accidentally schedule on the wrong account. I have 100% canceled our subscription and moved to a competitor for this specific feature change which I've requested they edit several times. **What problems is Buffer solving and how is that benefiting you?** I do like the queue feature so I don't have to take time to select a specific time to schedule a post each day. ### 15. Its has alot of great features to handle of your social media accounts in onw place **Rating:** 4.0/5.0 stars **Reviewed by:** Paul P. | Group Leader - Kakuma Refugee Camp, Mid-Market (51-1000 emp.) **Reviewed Date:** December 02, 2021 **What do you like best about Buffer?** The engagement feature, which allows you to interact with your audiences or customers directly from Buffer. **What do you dislike about Buffer?** The queue part, when you schedule a post it doesn't load directly, until you refresh the page **Recommendations to others considering Buffer:** This is the one app that can solve your problems when it comes to managing social media **What problems is Buffer solving and how is that benefiting you?** Handling engagements in one place. And Handling my social media accounts amd clients ### 16. Best Automated Posting App **Rating:** 5.0/5.0 stars **Reviewed by:** Donielle R. | Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** December 04, 2021 **What do you like best about Buffer?** I love the ease of use in the app. It is very user friendly and requires little to no research to operate. **What do you dislike about Buffer?** Sometimes Buffer will post ahead of the time I allotted for posting but this doesn't bother me as much. **What problems is Buffer solving and how is that benefiting you?** I can use my office time more productively and have eliminated the problem of forgetting to post for my business. ### 17. Buffer is your go-to for social media scheduling **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** December 15, 2021 **What do you like best about Buffer?** I love the very user-friendly setup that Buffer offers. It is simple and gets the job done right. I usually am very hesitant to use a social media content scheduler because I am very particular. I trust Buffer again and again!! **What do you dislike about Buffer?** I would not say there is anything in particular that I don't like about buffer. I do wish that the free version had some sort of alert system that reminded you that you had a post going out so you could remember to check and see how it looks on your page. **What problems is Buffer solving and how is that benefiting you?** I am solving a huge time crunch problem with Buffer. It is the best thing that has ever happened to the small business I used to work for and I also use it for my freelance account. ### 18. Great platform for agency **Rating:** 4.5/5.0 stars **Reviewed by:** David S. | Marketing Director, Small-Business (50 or fewer emp.) **Reviewed Date:** December 14, 2021 **What do you like best about Buffer?** Easy to use, the calendar view is amazing and cross posting to diffent accounts makes scheduling content super fast. **What do you dislike about Buffer?** Pricing model isn't the best for businesses looking to do social media in house. **What problems is Buffer solving and how is that benefiting you?** Buffer helped us schedule our content for the whole year, and even when our social media manager left our engagment kept increasing. ### 19. Awesome time Saver **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Insurance | Small-Business (50 or fewer emp.) **Reviewed Date:** August 19, 2021 **What do you like best about Buffer?** I love how you can post all your posts for the week instead of having to post each day or time you want to post. This gives you have the freedom to post any day anytime. You can also schedual posts before you go on vacation. This platform also gives you the option to post on multiple social meida platfoms as well. This is were you save time when you are posting the same thing to all your social platforms. **What do you dislike about Buffer?** I'm not too fond of the fact that the videos, album posts need to be pushed through. It would be awesome if they would have it automatically post like the others. Another thing that is not that great is when the post does it actually post as it should. I feel like they need to move buttons around on the site it does get confuing and I put the wrong button and I accdently posts when I was not ready to do that. Then I have to go back and update each account if i have to change wording or time to post. **Recommendations to others considering Buffer:** Get buffer if you need to save time and make the same post over multiple social media platforms. This will make life easier and gives you more freedom and time to create better content on you social platforms. **What problems is Buffer solving and how is that benefiting you?** We are saving time getting all our posts out for the week or the following two weeks. I spend 20-30 min to post for 1-2 weeks of posts which saves tons of time for me when time is tight. This allows us to get our face out in the community to help us drive in more business. This also solves the repedativeness of posting the same thing on 4 different social accounts. This is where is comes in the most handy. ### 20. Good content marketing tool for SMB **Rating:** 4.0/5.0 stars **Reviewed by:** Ajay R. | Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** January 28, 2022 **What do you like best about Buffer?** Pricing is reasonable, and the platform is very stable. **What do you dislike about Buffer?** All looks good. I started using it. After 3-4 months will update this. **What problems is Buffer solving and how is that benefiting you?** Managing content on our most use social platform - Linkedin ### 21. Gets the job done but not visually appealing or user friendly **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** February 11, 2022 **What do you like best about Buffer?** Buffer is one of the most cost-effective social media scheduling software programs out there! It's relatively easy to use and you can easily edit or delete posts. **What do you dislike about Buffer?** It's not exactly user-friendly, it's hard to navigate and the layout of the software is not my favorite, especially when it is compared to Hootsuite. But other than that, it's alright. **What problems is Buffer solving and how is that benefiting you?** Buffer allows me to schedule out my social media posts in advance so I don't have to worry about them every day. This software program gives me the peace of mind knowing my posts are ready to go. ### 22. 7+ Years of Use **Rating:** 5.0/5.0 stars **Reviewed by:** Jen L. | Outreach + Fundraising Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** May 21, 2021 **What do you like best about Buffer?** Buffer is SIMPLE. It's user-friendly and easy to understand. I love being able to show my boss the quick layout to approve posts. The updates to design in the app that I've seen through the years have only made it better, and I plan to use it for a long time in the future. **What do you dislike about Buffer?** I wish they'd integrate a TikTok feature, but I know it's coming down the line! **What problems is Buffer solving and how is that benefiting you?** I'm keeping my content consistent across platforms and easily getting my message out to our followers and beyond. I've been a user of Buffer through the past three companies I've worked at, over 7 years. It has been extremely beneficial in allowing me to schedule posts on Twitter, Instagram, Facebook and Pinterest through these companies, making my content cohesive with a single voice, and allowing me to schedule all my posts in one sitting, so I can focus on other things throughout my work day. ### 23. Schedule More In Less Time **Rating:** 4.5/5.0 stars **Reviewed by:** Aditya S. | Social Media Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** August 02, 2021 **What do you like best about Buffer?** One of the essential features of BUFFER is the ability to schedule campaigns, blogs, and other posts and track their progress. It can do multiple tasks such as analyze posts, manage multiple accounts, and customize dashboards. With this software, we can quickly respond to comments and engage with our audience. **What do you dislike about Buffer?** Occasionally, the account connection lags. Software is good, but the price plan is expensive for small advertising companies, so I believe this section needs improvement. **Recommendations to others considering Buffer:** This software is highly recommended to every digital marketer because it makes work easier and generates good results. **What problems is Buffer solving and how is that benefiting you?** Scheduling and planning client accounts according to requirements has become easier now. Buffer's user interface is simple, which makes it easy for beginners to learn and use. With buffer, we manage different types of social accounts for our clients, saving them a lot of time. Having the ability to track and analyze post results increases productivity and business. ### 24. No one does it better then Buffer **Rating:** 5.0/5.0 stars **Reviewed by:** Parth G. | Customer Champion, Small-Business (50 or fewer emp.) **Reviewed Date:** December 14, 2021 **What do you like best about Buffer?** The fact that how simple it is to schedule and use makes it easier for new people in social media industry **What do you dislike about Buffer?** Nothing till date. I have loved all the features of Buffer **What problems is Buffer solving and how is that benefiting you?** I use it to schedule my social media post mainly for Facebook and Twitter ### 25. Content and Digital Manager **Rating:** 4.5/5.0 stars **Reviewed by:** Kati V. | Content & Digital Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** February 26, 2022 **What do you like best about Buffer?** Easy to use interface, simple to add new profiles, sleek and clean **What do you dislike about Buffer?** Expensive after you hit a certain number social accounts, would like if you could group social channels together by client **What problems is Buffer solving and how is that benefiting you?** Easy social media scheduling for our clients, way better than using Native platforms, increases productivity ### 26. Useful social media management **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Higher Education | Small-Business (50 or fewer emp.) **Reviewed Date:** November 26, 2021 **What do you like best about Buffer?** I like that I can easily navigate between all of my company's social media platforms. I can use Canva to design content and then easily upload a week's worth of content into buffer for my business. **What do you dislike about Buffer?** Buffer tends to encounter bugs or glitches with Instagram, so sometimes the Instagram posts do not post on time or at all, so fixing this glitch would be effective. **What problems is Buffer solving and how is that benefiting you?** This has made our company's social media management much more effective and streamlined. We are able to interact more with other departments and don't have to worry about spending time every day planning social media content. ### 27. The best social dash for PUBLISHERS around **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 10, 2021 **What do you like best about Buffer?** The adiditon of calendar + the entire suite of products tie together the publishing workflow perfectly. If you're concerned with publishing quality content quickly with a small-ish team, buffer cant be beat. **What do you dislike about Buffer?** The lack of social listening (@'s , replies etc) without the separate app can make the overall social 'management' trickier. If you deal with customer replies / support online you may need another app. **What problems is Buffer solving and how is that benefiting you?** Having a small marketing / social team means that the less time we spend maneuvering a social app, the more time we can focus on streamlining publishing and timing for max impact. ### 28. The most efficient social media manager on the market **Rating:** 4.0/5.0 stars **Reviewed by:** Alice B. | Senior Data Analyst, Small-Business (50 or fewer emp.) **Reviewed Date:** May 10, 2021 **What do you like best about Buffer?** This tool offers the ability to create content and post to multiple social media platforms at the same time, it has an automated function to time social media posts, the analytics feature lets us know how our social media posts are going, the The tools offered by the buffer software are complete and precise to attend to the enablement of the social network approaches of your company, it also includes a free version where you can connect up to three social networks, what I like the most about the combat buffer is that it is very easy to use this tool. **What do you dislike about Buffer?** I still do not find anything wrong with this platform, since I started using this tool I have only had very good results, thanks to its excellent service. **Recommendations to others considering Buffer:** I love using Buffer to plan my social media strategy, it makes it easy to pre-schedule my social media posts, I recommend that you start using Buffer. **What problems is Buffer solving and how is that benefiting you?** This tool is quite easy to use, it is a software that will work very well for professionals in the field of digital media, it also helps clients to manage their social media profiles and schedule their social media messages with strategies that they offer in advance. It also saves us a lot of time in scheduling daily Facebook posts, it also helps me connect all my social media posts in one place and I don't need to jump from one social media platform to another. ### 29. Social Media Manager **Rating:** 4.5/5.0 stars **Reviewed by:** Cassidy W. | Brand Communications Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** January 12, 2022 **What do you like best about Buffer?** The interface, ease of scheduling, reliability. **What do you dislike about Buffer?** Inability to schedule post with more than one image. **What problems is Buffer solving and how is that benefiting you?** Time management, consistency, the benefits of not having to post in real-time. ### 30. The Leading Scheduling Social Media Tool You Will Ever Need **Rating:** 5.0/5.0 stars **Reviewed by:** Esther M. | Multimedia Designer and Producer, Small-Business (50 or fewer emp.) **Reviewed Date:** November 22, 2021 **What do you like best about Buffer?** Despite the fact of being the leading solution when it comes to social media post scheduling, Buffer is really great tool to outsource and maximize engagement on your business or personal pages. **What do you dislike about Buffer?** Nothing really. Buffer have a huge market share when it comes to social media scheduling tool and have ton of experience making their product truly effective for their users. **What problems is Buffer solving and how is that benefiting you?** Buffer is great for any aspiring social media content creator to small to medium or big businesses across the board. Anyone truly can benefits from this solution really. ### 31. Perfect platform for social media management! **Rating:** 5.0/5.0 stars **Reviewed by:** Shane F. | Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** November 11, 2021 **What do you like best about Buffer?** A great platform for social media scheduling, social media analytics, social media monitoring, social media listening and many other features that we use every single day. **What do you dislike about Buffer?** There are a few features that we get errors with. Since Buffer is a third-party tool, sometimes the connection between Buffer and the social media platforms becomes disconnected so posts do not go through. **What problems is Buffer solving and how is that benefiting you?** We have used many different third-party tools and Buffer seems to be one of the best with the different features. I also like how they add new features as well to stay relevant. ### 32. Amazing tool with loads of features **Rating:** 4.0/5.0 stars **Reviewed by:** Rashmi T. | Social Media Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** February 01, 2022 **What do you like best about Buffer?** Everything! The way it is intuitive and easy to use with the detailed analysis of all the data **What do you dislike about Buffer?** The price is too high, but it is worth it. More helpful for large scale agencies **Recommendations to others considering Buffer:** Go for it completely. One of the best products. **What problems is Buffer solving and how is that benefiting you?** Social media analysis Competitor analysis Social media reporting ### 33. One tool for managing multiple social media pages **Rating:** 4.0/5.0 stars **Reviewed by:** Kriti M. | Social Media Editor, Mid-Market (51-1000 emp.) **Reviewed Date:** April 28, 2021 **What do you like best about Buffer?** The fascinating thing is that we can connect all major social media profiles and pages such as Facebook, LinkedIn, Twitter, and Instagram within a single dashboard while using Buffer. Apart from this, this is a nifty time-saving tool because we can create, schedule, and post content to all the related social media pages from a single dashboard. **What do you dislike about Buffer?** The analytics tool seems much limited and basic. While accessing its more advanced social media analysis tool costs extra, and that's what I dislike about Buffer. **Recommendations to others considering Buffer:** Buffer is a problem solver when managing multiple social media profiles from a single dashboard (You can create, schedule, and post a single post over multiple social media pages from a single account of Buffer). **What problems is Buffer solving and how is that benefiting you?** To sum up, Buffer has been a problem-solving tool for us to manage, create and publish posts over our multiple social media platforms, all from one dashboard. It has greatly helped us save our time and resources online while using and managing our numerous social media profiles. ### 34. Easy to use but difficult to post on Instagram **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Arts and Crafts | Small-Business (50 or fewer emp.) **Reviewed Date:** April 19, 2022 **What do you like best about Buffer?** I like that I can post to multiple social media sites at once. **What do you dislike about Buffer?** It doesn't work well with Instagram. I always need to go there separately and approve the post. **What problems is Buffer solving and how is that benefiting you?** It is good for time management but due to the Instagram issue I will look for another provider. ### 35. Buffer is a super easy tool to help with social media scheduling! **Rating:** 5.0/5.0 stars **Reviewed by:** Haley P. | Marketing Communications Manager, Enterprise (> 1000 emp.) **Reviewed Date:** August 17, 2021 **What do you like best about Buffer?** I like how user-friendly Buffer is. Even if you've never used a social media tool before, you'll be able to figure out how to use Buffer quickly and begin utilizing it immediately. **What do you dislike about Buffer?** The analytics section of Buffer could be more in-depth, but overall it still provides a decent overview. **What problems is Buffer solving and how is that benefiting you?** The main problem I am solving with Buffer is scheduling out social media posts across my company's LinkedIn, Instagram and Facebook pages. Using Buffer, I can schedule campaigns to be posted even when I am on PTO or over weekends. ### 36. Buffer Makes it Easy! **Rating:** 5.0/5.0 stars **Reviewed by:** Alejandra G. | Content Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** November 18, 2021 **What do you like best about Buffer?** I've been using it for years and it's a very clean space to work on. The white background makes it easy. Love the analytics part, very helpful! Easy to work **What do you dislike about Buffer?** It can get pricey as you add multiple social accounts. And it disconnects from channels (but they all do) sometimes. **What problems is Buffer solving and how is that benefiting you?** The ability to post on multiple accounts and channels at the same time and to be able to view it all at once. To get the big picture. ### 37. Great social media optimization tool **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** April 10, 2019 **What do you like best about Buffer?** Buffer makes life so much easier with scheduling out social media posts and automate your social media strategy. The best part is the ability to quickly be able to switch in between multiple social media accounts, which is something a big competitor of theirs doesn't allow them to do. **What do you dislike about Buffer?** This tool is not as powerful or as easy to use as some of their competitors are. **What problems is Buffer solving and how is that benefiting you?** Schedule future social media postings to automate our client's social media strategies. ### 38. Best content scheduling tool for social media **Rating:** 5.0/5.0 stars **Reviewed by:** Oluwasegun O. | Social Media Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** June 20, 2021 **What do you like best about Buffer?** I can post content across other social media platforms like Facebook and Instagram, and Twitter all at the same time. It's easy to use, scheduling also very simple; I am confident new users will not find it challenging to use. I also like that I don't get signed out when my computer sleeps or my internet turns off. **What do you dislike about Buffer?** I cannot post videos! I don't know; maybe the feature is available on the premium version. **What problems is Buffer solving and how is that benefiting you?** Convenience, I manage three social platforms on one buffer account; before Buffer, I have to sign in to those pages to post, but with this, I only need to sign in once to access all three-channels ### 39. Good lite tool for small team **Rating:** 3.5/5.0 stars **Reviewed by:** Theresa H. | Senior Communications Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** December 28, 2021 **What do you like best about Buffer?** Our team isn't a robust social media team so we needed a tool without tons of bells and whistles and buffer did that for us **What do you dislike about Buffer?** We get logged out of our accounts frequently and have to reset it up. **What problems is Buffer solving and how is that benefiting you?** Scheduling social so we can set it and forget it and accomplish other tasks. ### 40. Time Saved **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Fund-Raising | Small-Business (50 or fewer emp.) **Reviewed Date:** August 26, 2021 **What do you like best about Buffer?** I like the simple UI and ease of use with this program. **What do you dislike about Buffer?** I have not mastered it yet and I have not figured out how to use it more. **What problems is Buffer solving and how is that benefiting you?** buffer has saved me time and energy by simply allowing me to take my time and craft multiple posts and then schedule them and only worry about the engagement. ### 41. Not all that! **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Real Estate | Mid-Market (51-1000 emp.) **Reviewed Date:** December 09, 2021 **What do you like best about Buffer?** That I can schedule posts for multiple social media channels in one platform **What do you dislike about Buffer?** There are often errors, and posts don't publish when they are supposed to, not super intuitive, hard to add new campaign topics, drafts vs queue **What problems is Buffer solving and how is that benefiting you?** can save time by being able to schedule posts in one platform... as long as all goes correctly ### 42. Buffer Review **Rating:** 1.5/5.0 stars **Reviewed by:** Anne B. | Marketing Technologist, Small-Business (50 or fewer emp.) **Reviewed Date:** January 14, 2022 **What do you like best about Buffer?** Post all in one platform, and post building is intuitive. **What do you dislike about Buffer?** Not a specific package. More pay as you go. Was a bit clunky when using for both my own and clients accounts. **What problems is Buffer solving and how is that benefiting you?** Able to schedule in one location. ### 43. Buffer for scheduling social media posts **Rating:** 4.5/5.0 stars **Reviewed by:** Juhani H. | Entrepreneur, Small-Business (50 or fewer emp.) **Reviewed Date:** October 01, 2021 **What do you like best about Buffer?** Easy way to schedule and share important social media posts. **What do you dislike about Buffer?** It does sometimes need to reconnect LinkedIn. **Recommendations to others considering Buffer:** When you need to schedule sharing a post to multiple social media channels same time Buffer is your tool. **What problems is Buffer solving and how is that benefiting you?** I use Buffer to share my business social media marketing posts. ### 44. Buffer allows me to easily schedule posts for clients. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 09, 2021 **What do you like best about Buffer?** I like how easy it is to create an account and use the scheduling system **What do you dislike about Buffer?** I dislike how you can schedule carousel-based posts. **Recommendations to others considering Buffer:** It's free and you can make as many accounts with as many emails as you want! **What problems is Buffer solving and how is that benefiting you?** I'm solving a need to be able to schedule IG and FB posts for multiple clients at once. ### 45. Works until it doesn't **Rating:** 4.5/5.0 stars **Reviewed by:** Bethany J. | Development and Volunteer Coordinator, Small-Business (50 or fewer emp.) **Reviewed Date:** August 31, 2021 **What do you like best about Buffer?** it is simple enough to easily schedule posts **What do you dislike about Buffer?** Scheduling/posting stories is only available in the upper payment tiers **What problems is Buffer solving and how is that benefiting you?** We use buffer to schedule social media posts. We also use it as a way to share content between team members and easily edit and upload media. It is keeping us accountable to our calendar ### 46. Unmatched social accounts content distribution platform **Rating:** 5.0/5.0 stars **Reviewed by:** Ashish S. | Freelance LinkedIn Marketer, Small-Business (50 or fewer emp.) **Reviewed Date:** June 08, 2021 **What do you like best about Buffer?** Buffer is frequently used by me for different projects. It is easy to use. fast account setup and availability of all major social profiles to link. You can share anything in all the social media platforms immediately. It helps in boosting seo. Happy to use this project. **What do you dislike about Buffer?** I found that there is a wide difference in plan rates and they are not made justifiable. The free account has big limitations and even the basic account has only one user restriction. **What problems is Buffer solving and how is that benefiting you?** Social media content sharing in one click. Helping SMM strategy. Helping SEO ### 47. Helpful tool **Rating:** 5.0/5.0 stars **Reviewed by:** Matthew R. | Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** November 29, 2021 **What do you like best about Buffer?** I like that I can automate lots of social media posts at the same time. It helps me to save a lot of time. **What do you dislike about Buffer?** I don't have money with the exception of money. **What problems is Buffer solving and how is that benefiting you?** I am saving time by automating my social media posts. ### 48. Great tool to link your social media accounts and schedule posts **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** February 17, 2022 **What do you like best about Buffer?** Easy integration Deep insights Easy schedule of plsts **What do you dislike about Buffer?** Limitation of account linking Upgrade to next version due to the limitation in insights **What problems is Buffer solving and how is that benefiting you?** Automating the social media posts in different timezones and helping the campaign managers to influence the social media followers ### 49. Terrific Software Reaching Beyond **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Small-Business (50 or fewer emp.) **Reviewed Date:** December 21, 2017 **What do you like best about Buffer?** This product has been incredibly useful to manage multiple accounts. The support blog is fantastic. Update - recent changes have been disappointing as Buffer leave small users behind for corporate success. **What do you dislike about Buffer?** Recent upgrades priced me out of the product by doubling the cost. The Chrome button disappeared. **Recommendations to others considering Buffer:** Doubling the price was hard to manage. **What problems is Buffer solving and how is that benefiting you?** Account management. Tracking tools that translate to small businesses. ### 50. Unreliable **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Publishing | Small-Business (50 or fewer emp.) **Reviewed Date:** December 29, 2021 **What do you like best about Buffer?** It's nice to be able to schedule ahead of time on multiple platforms in one place. **What do you dislike about Buffer?** The scheduling tends to be unreliable; many times a post will miss its schedule and the user doesn't find out until later. **What problems is Buffer solving and how is that benefiting you?** Using buffer saves time scheduling on social media and allows staff to be offline as needed while still maintaining an active online presence. ## Buffer Discussions - [What is Buffer used for?](https://www.g2.com/discussions/what-is-buffer-used-for) - 2 comments, 2 upvotes - [Keep simple step](https://www.g2.com/discussions/43718-keep-simple-step) - 1 comment, 1 upvote - [I have few small questions please](https://www.g2.com/discussions/41261-i-have-few-small-questions-please) - 1 comment, 1 upvote - [LinkedIn workarounds](https://www.g2.com/discussions/linkedin-workarounds) - 2 comments, 1 upvote - [How secure are APIs that connect these separate software plug-ins?](https://www.g2.com/discussions/how-secure-are-apis-that-connect-these-separate-software-plug-ins) - 1 comment, 1 upvote - [View Buffer pricing details and edition comparison](https://www.g2.com/products/buffer/reviews?page=4§ion=pricing&secure%5Bexpires_at%5D=2026-05-24+08%3A58%3A42+-0500&secure%5Bsession_id%5D=b39c39f2-f791-4be6-b179-7371f422cc02&secure%5Btoken%5D=44de77916eef9defbb81d4d81a544902eba4b48801d27d0069ccb06b5a7683ad&format=llm_user) ## Buffer Integrations - [Hootsuite](https://www.g2.com/products/hootsuite/reviews) - [Make](https://www.g2.com/products/integromat-by-celonis-make/reviews) - [Sprout Social](https://www.g2.com/products/sprout-social/reviews) ## Buffer Features **Content & Collaboration** - Content Calendar - Content Library - Shared Inbox - Approval Workflows - Users and Permissions - Content Creation **Social Management** - Social Analytics - Social Publishing - Campaign Optimization - Social Engagement - Campaign Planning - Hashtag Capabilites **Agentic AI - Social Media Management** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making ## Top Buffer Alternatives - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - 4.4/5.0 (14,093 reviews) - [Hootsuite](https://www.g2.com/products/hootsuite/reviews) - 4.3/5.0 (7,131 reviews) - [Sprout Social](https://www.g2.com/products/sprout-social/reviews) - 4.4/5.0 (6,365 reviews)