Buffer is a very efficient and cost-effective platform when handling multiple social media accounts across the company. I use Buffer on a daily basis to schedule posts for the week on all our accounts. It comes quite handy when one has little time to spend on such tasks. Buffer also provides content from news sources, allowing you to quickly and simply retweet an article.
I wouldn't say I dislike much about Buffer however, the UI could be improved as it tends to look a bit outdated. Whilst there are many great features on the platform, it can be a bit tiresome navigating through the different pages. There could also be an improvement on people mentions and a twitterdeck direct access to help to mention brands and people. Nevertheless, I am completely satisfied by Buffer and would highly recommend it!
If you are looking for a quick, efficient and cost-effective solution, then Buffer is perfect for you. You can try the free trial (which is limited to 10 scheduled posts) then subscribe to their premium offering for unlimited use and access to content written by news sources. Very handy for young companies or marketing teams who use multiple social media accounts.
The main problems it has solved it saving time and energy. I schedule my weekly posts and leave the machine to do the rest. It also provides analytics (premium version) and suggests the most interesting post.