I like that I can post to all of our social media sites per city. For example lets say you want to post but you have a chain or stores or service locations. Meaning same company but 5 different cities and 5 different platforms per city. This is for you.
They change up their agreement quite a bit and don't notify you of things so it is up to you to have to log in often.
Make sure that you understand this is not a set it and forget it until next month. You absolutely need to log in once a week to see if anything didn't go through. The reason for that is if a post failed and it was holiday or time specific, it will post the next time it can. Merry Christmas in January is no good, so you have to have someone do a weekly overview.
This is time management while being able to effectively reach an audience on instagram, g+, facebook, twitter and whatever else you might need. It looks clean and professional because you also can schedule it and it looks like there is someone posting daily.