1. [Home](https://www.g2.com/) 2. ... 3. [CRM Software](https://www.g2.com/categories/crm) 4. [BSI Customer Suite Discussions](https://www.g2.com/products/bsi-business-systems-integration-bsi-customer-suite/discuss) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_7b5ea6cc21f4066474759c7b9b91301d/bsi-business-systems-integration-bsi-customer-suite.png "Product Avatar Image") ](/products/bsi-business-systems-integration-bsi-customer-suite/reviews) [ BSI Customer Suite ](/products/bsi-business-systems-integration-bsi-customer-suite/reviews) (24)4.3/5 BSI Software is Europe's leading CRM/CX-platform for organizations that want to design, automate, and continuously optimize customer relationships. With the BSI Customer Suite, we bring together CRM, Customer Data Platform (CDP), Marketing Automation, Sales, Service, Customer Engagement, and AI in a single modular platform—seamlessly integrated and designed to support the entire customer journey. BSI delivers a true end-to-end customer suite. All customer data, processes, and interactions are unified on one shared platform, providing a real-time 360-degree customer view, eliminating data silos, and enabling consistent customer experiences across every touchpoint—from the very first interaction to long-term customer loyalty. A key differentiator is our deep industry expertise. Our solutions are developed in close collaboration with industry specialists who understand the unique challenges of their markets from first-hand experience. This results in preconfigured industry solutions for Banking, Insurance, Healthcare, Retail, and Energy & Utilities. With BSI Elements, organizations benefit from proven best practices, predefined customer journeys, industry-specific KPIs, and built-in regulatory requirements. This significantly reduces implementation effort while accelerating time-to-value. As a European software provider, BSI stands for digital sovereignty. Organizations retain full control over their data within the European legal framework. Our platform is GDPR-compliant, cloud-agnostic, and designed to meet the highest standards of security, compliance, and governance. This is particularly valuable for highly regulated industries, where transparency and trust are critical. With our «AI by Design» approach, artificial intelligence is not an add-on—it is deeply embedded into every customer-facing process. Organizations can choose from more than 70 AI models and securely integrate them into their existing workflows. Intelligent Customer Agents support employees with lead management, campaign orchestration, customer service, proposal generation, and many other tasks—all while maintaining full control, ensuring security, and preventing data from leaving the European jurisdiction. BSI combines the power of a modern customer suite with the flexibility to adapt to individual business requirements. Instead of relying on extensive custom development, organizations can rapidly configure industry-specific processes and use cases. The result is stronger customer relationships, greater operational efficiency, and a platform that seamlessly unifies Customer Experience, CRM, and AI. Show More * * * ### 52.0 Nps Score Already have BSI Customer Suite? ### All BSI Customer Suite Discussions Search Most CommentedMost HelpfulCommon QuestionsNewest All DiscussionsDiscussions with CommentsCommon QuestionsDiscussions without Comments FilterFilter Filter byExpand/Collapse Sort by Most Commented Most Helpful Common Questions Newest Filter by All Discussions Discussions with Comments Common Questions Discussions without Comments ![Pinned by G2 as a common question](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pinned by G2 as a common question") G2 Pinned by G2 as a common question • almost 4 years ago More Options - [ # What are the main purposes CRM software is used for? ](/discussions/bsi-crm-what-are-the-main-purposes-crm-software-is-used-for) What are the main purposes CRM software is used for? [ CRM Software ](https://www.g2.com/tags/crm-software) * * * (true)\<0\>0\>Upvotes (false) * * * 2 Comments [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+BSI+Customer+Suite+questions+and+get+answers+from+expert+users+in+our+BSI+Customer+Suite+Discussions+section.&title=BSI+Customer+Suite+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fbsi-business-systems-integration-bsi-customer-suite%2Fdiscuss) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=BSI+Customer+Suite+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fbsi-business-systems-integration-bsi-customer-suite%2Fdiscuss&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fbsi-business-systems-integration-bsi-customer-suite%2Fdiscuss) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=BSI+Customer+Suite+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fbsi-business-systems-integration-bsi-customer-suite%2Fdiscuss%0aAsk+BSI+Customer+Suite+questions+and+get+answers+from+expert+users+in+our+BSI+Customer+Suite+Discussions+section.) [![mail](/assets/social-logos/mail-d55c53b04bf49872e40cd2443b85a99caa23394e6cf154ae32a9d08377c15d86.svg "mail")](mailto:?subject=BSI+Customer+Suite+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fbsi-business-systems-integration-bsi-customer-suite%2Fdiscuss%0aAsk+BSI+Customer+Suite+questions+and+get+answers+from+expert+users+in+our+BSI+Customer+Suite+Discussions+section.) ![copy_link](/assets/social-logos/copy_link-05d8dc5dc8576fc78425ad34d07241b060878835e555a30417ff41c18335e575.svg "copy\_link") ## Start a New Software Discussion Have a software question? Get answers from real users and experts [Start A Discussion](/products/bsi-business-systems-integration-bsi-customer-suite/discussions/new?entry_point=discussions%23product) * * * ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_7b5ea6cc21f4066474759c7b9b91301d/bsi-business-systems-integration-bsi-customer-suite.png "Product Avatar Image") ### Have you used BSI Customer Suite before? Answer a few questions to help the BSI Customer Suite community [ Yes ](javascript:void(0))[ Yes ](https://www.g2.com/login?context=product_review&return_to=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fbsi-business-systems-integration-bsi-customer-suite%2Fdiscuss%3Fsmall_ask%3Dbsi-business-systems-integration-bsi-customer-suite) No