Recommendations to others considering Broadstreet:
Broadstreet expands a publisher's capacity and provides tons of flexibility to a one- or two-person news site.
Let's say your sales are good but your ad design is bad, Broadstreet has a bunch of ad units available that basically eliminate the need for a graphic designer. If your client just wants to get a simple message out to customers, you can literally have a basic ad campaign up and running in under a minute. It's that easy. Clients who want complex campaigns with a lot of nuance like conversion tracking and email ad placements will also be well served. It's just a fantastic suite of products for publishers, large or small.
Note that while Broadstreet is not a free service, in the big scheme of things their monthly rate is so low that if you're not bringing in enough revenue to cover it you probably shouldn't be in the advertising business. That's not meant as a knock on anyone - it just means that their ad units sell themselves. Review collected by and hosted on G2.com.
What problems is Broadstreet solving and how is that benefiting you?
Broadstreet provides ad units that actually generate real, viable clickthrough rates. Every once in a while we offer a totally new Broadstreet ad style to our customers, and our readers are fascinated by it and the click numbers are amazing. Everyone's happy. And once that newness wears off, there's always another new ad unit being made available.
And the reporting Broadstreet provides with every campaign is second to none. It's interactive. I have customers who write back to us after we've sent reports on the performance of their ads to tell me that they couldn't produce a better looking breakdown of the data for their clients themselves even if they worked at it. Happy customers keep coming back. Review collected by and hosted on G2.com.