[ Brilliant Reviews ](https://www.g2.com/products/brilliant-gifts-brilliant/reviews) [ Brilliant Reviews ](https://www.g2.com/products/brilliant-gifts-brilliant/reviews) # Brilliant Features ##### ## Logistics (4) Direct Mail Design Features to design personalized mailers, such as postcards and letters. CRM & Marketing Automation Integration Syncs campaign results and information directly with CRM or marketing automation tools. Custom Batch Sizes Allows users to send custom batch sizes, from a single personalized mailer to large batches. Delivery Speed Mail is dispatched and sent within a reasonable timeframe. Show More ##### ## Testing & Tracking (5) Mailing List Management Manage and segment mailing lists. Dashboards & Reporting Analytics to track delivery, response, and returns of mail. A/B Testing Test different mailers to different audiences to test what's most effective. Campaign Management Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Design Management Collaborate on creating a product by sharing and adjusting designs through a shared portal Show More ##### ## Platform Basics (4) Warehousing Stores your company swag for you at a warehouse. Procurement Manufactures or sources promotional products. Fulfillment Delivers your swag to your desired location in bulk or individually. Inventory Management Enables inventory alerts to keep track of company swag in real-time and can automatically order more. Show More ##### ## Reporting (2) Spend Gives a clear view of your promotional product spend and can tie back to users and teams. Conversion Rates Tracks conversion and ROI from swag giveaways. Show More ##### ## Platform Additional Functionality (7) Proof Portal Provides a portal to review promotional product proofs before finalizing an order. Budgeting Sets up spending limits and budgets for each user or team. CRM Integration Integrates with CRM software to enable automated swag shipments. Other Integrations Other integrations that can include e-commerce platforms, marketing automation software, email marketing software and other marketing technology platforms. API Automate your promotional product management with your applications or campaigns directly via an API. Customer Advocacy Integration Integrates with Customer Advocacy platforms to enable real-time reward/swag fulfillment. Swag Stores Creates customer facing or internal swag stores which lets people purchase your swag in real-time. Show More ##### ## Agentic AI - Direct Mail Automation (8) Autonomous Task Execution Capability to perform complex tasks without constant human input Multi-step Planning Ability to break down and plan multi-step processes Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Mailing Services Integration Outsource mailing services to a third party Printing Services Integration Outsource printing services to a third party Show More ##### ## Additional Functionality (10) Mailer Templates Premade examples of mailings, such as cards, brochures, etc. Data Import/Export Import and export data to and from software applications Mailing List Purchasing Buy lists of targeted contacts to use in marketing campaigns Delivery Tracking Track item deliveries through dispatch notifications, status and location tracking, and ETA updates Event Triggered Actions Predefined actions automatically performed on the occurance of specific events AI Copilot A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users Response Alerts Receive a notification when outreached contact performs the desired action Generative AI Use AI to generate content in the form of text, images, videos, etc. Mailing List Scrubbing Clean up and verify addresses prior to sending direct mailings Reporting/Analytics View and track pertinent metrics to find patterns and gain insights from data Show More ## Top-Rated Alternatives [ ![Imprint Engine](https://images.g2crowd.com/uploads/product/hd_favicon/29b2f060df8f433d2cef0b3826a73e42/imprint-engine.svg "Imprint Engine") Imprint Engine 5/5(14) ](https://www.g2.com/products/imprint-engine/reviews) [ ![Sendoso](https://images.g2crowd.com/uploads/product/hd_favicon/1547065625/sendoso.svg "Sendoso") Sendoso 4.5/5(1,405) ](https://www.g2.com/products/sendoso/reviews) [ ![Stadium I Snackmagic I Swagmagic](https://images.g2crowd.com/uploads/product/hd_favicon/21d1f900b99ec4febf405fe08ab569a6/stadium-i-snackmagic-i-swagmagic.svg "Stadium I Snackmagic I Swagmagic") Stadium I Snackmagic I Swagmagic 4.8/5(2,285) ](https://www.g2.com/products/stadium-i-snackmagic-i-swagmagic/reviews) [ View All Alternatives ](https://www.g2.com/products/brilliant-gifts-brilliant/competitors/alternatives) Brilliant Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_40bb5ec1f686ec53be4580eb75d27127/imprint-engine.png "Product Avatar Image") Imprint Engine 5/5(14) [ Compare Now ](https://www.g2.com/compare/brilliant-gifts-brilliant-vs-imprint-engine) ##### Categories on G2 [Direct Mail Automation](https://www.g2.com/categories/direct-mail-automation)[Promotional Product Management](https://www.g2.com/categories/promotional-product-management) ##### Explore More [Best sales intelligence software](https://www.g2.com/discussions/help-me-find-the-best-sales-intelligence-software-for-2025)[Top-rated feedback analytics tools for customer experience teams](https://www.g2.com/discussions/what-are-the-top-feedback-analytics-tools-for-customer-experience-teams)[Best AP automation solutions for reducing late payment fees](https://www.g2.com/discussions/what-is-the-best-ap-automation-solution-for-reducing-late-payment-fees) [What BPM platforms do teams actually keep using and improving after the initial rollout rather than abandoning once the novelty wears off?](https://www.g2.com/discussions/what-bpm-platforms-do-teams-actually-keep-using-and-improving-after-the-initial-rollout-rather-than-abandoning-once-the-novelty-wears-off)[What K-12 SIS platforms offer the most flexible compliance and state reporting capabilities for private and independent schools?](https://www.g2.com/discussions/what-k-12-sis-platforms-offer-the-most-flexible-compliance-and-state-reporting-capabilities-for-private-and-independent-schools)[Pros and Cons Details](https://www.g2.com/products/brilliant-gifts-brilliant/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)