Verified User in Computer Networking
AC
Verified User in Computer Networking
Mid-Market (51-1000 emp.)
"High-Performing Content Program"
5/5
What do you like best about BrightTALK (Informa TechTarget)?

Brighttalk's easy to use webinar platform and lead generation programs make it easy to plan and execute high-performing content programs that amplify reach and bring in results. Review collected by and hosted on G2.com.

What do you dislike about BrightTALK (Informa TechTarget)?

The costs of the programs and CPL can be high at times. Review collected by and hosted on G2.com.

Chris K.
CK
Chris K.
Co-Founder
Mid-Market (51-1000 emp.)
"Outdated platform that hasn't evolved with modern marketing"
1/5
What do you like best about BrightTALK (Informa TechTarget)?

Our relationship with our account rep Hannah, who did everything in her power to find ways to help us find some form of success on the platform. She was incredible.

They responded to my initial review which I appreciate and have softened some of the language below. Review collected by and hosted on G2.com.

What do you dislike about BrightTALK (Informa TechTarget)?

Onboarding experience was rough around the edges and integration isn't super user friendly.

1. HubSpot integration requires you to manually map every field.

2. You can't push data to BrightTALK. This means you have to use their form for sign up which means:

3. You have to send people to a page hosted on their website. The other option is hosting their form on your own site, but there is no code customization. Both options result in you losing user-level tracking and an inability to track events and goals in Google Analytics. Essentially, you're losing tracking on the effectiveness of your entire webinar program.

4. This also means that they're providing information to BrightTALK, so not only are they going to hear from us, they're going to get emails from their marketing team about other unrelated webinars.

5. Despite selling us the natural fit of their audience, registration numbers were incredibly low. They tried to compensate by giving us 4 premium, mock-live webinars. We tried that once and got 5 signups, one was me, one was a BrightTALK employee. It wasn't even worth the effort to get it live.

**UPDATE: They responded to this bullet claiming they got us 50 free leads. I went back to check on the quality and I counted 3 that resembled anything remotely close to our target market. Others included companies like XYZ, Personal, Test, Withheld and a competitor.

7. After all of this and constant back and forth, we decided it wasn't worth the effort to continue using their platform, despite the fact that we had 6 months left on our contract. After informing them of our decision, they responded claiming we have had 28 views on a webinar in 6 months. Half of those views were from internal employees.

**UPDATE: They have since followed up. While I don't agree with most of it, I appreciate the follow-up. Review collected by and hosted on G2.com.

Response from Val-Pierre Genton of BrightTALK (Informa...

Hi Chris

Great feedback, thank you for taking the time to break down your concerns. Our #1 priority is your success, so I have addressed your points below and I'm also available 1:1 per the e-mail I sent you previously.

1. I feel your pain - this has been a sub-par experience for a while. Fortunately, we've released a new Hubspot connector that's getting rave reviews from customers that shared your concerns. Hopefully, we're not too late and you'll be equally delighted :-)

2. Definitely understood - a few of our customers also want more control of the reg experience and we make our APIs available to our clients so they can. So yes, pushing data from you to BrightTALK and vice versa is totally doable.

3. This one was a bit of a surprise because our clients usually love our modern, HTML5 embeds as they increase conversions by 60%+ and substantially increase time on page. Again, these can also be customized, so not sure where the disconnect was there, but keen to help!

4. BrightTALK takes data privacy and management very seriously (one of our customers recently described us as one of their only GDPR-ready vendors: https://www.brighttalk.com/webcast/7785/323377). That said, I totally get the concern and you're free to completely opt out of the BrightTALK network. Most of our customers don't opt out because it gives them access to millions of buyers who are actively sourcing technology and they know how much their target audience uses BrightTALK to learn and grow.

5. It's frustrating when you put a ton of work into your webinar program and the audience numbers don't reflect the effort. I didn't see any paid audience programs you're working on with us, which is how you get instant results. For organic traffic, it takes some time - when I take away BrightTALK and Salsify subscribers, you actually got 50 free leads, which isn't bad considering your publishing frequency.

On your last point around your contract: as soon as I hear back from you I look forward to exploring how we can turn this into a success story. Again, thank you for being so open and honest.

Kind regards,

Val-Pierre Genton (VP, Product Marketing, BrightTALK)

JM
Jeanne M.
Small-Business (50 or fewer emp.)
Business partner of the seller or seller's competitor, not included in G2 scores.
"Founder, Strategist "
5/5
What do you like best about BrightTALK (Informa TechTarget)?

Brighttalk is an easy to use and navigate platform. The biggest asset it brings are their incredible employees. Nick Markwith has set the tone with his team to enable success. Kelly Harris is not only pleasant but a dynamo! Review collected by and hosted on G2.com.

What do you dislike about BrightTALK (Informa TechTarget)?

The only thing I would change is requiring a login to view co tent. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
AI
Verified User in Information Technology and Services
Mid-Market (51-1000 emp.)
"BrightTalk for demand Generation"
5/5
What do you like best about BrightTALK (Informa TechTarget)?

The platform is easy to use, the team who supports us is dedicated and focused on delivering experiences that provide value to the organization. Viewers are actively interested in the events we offer both free and paid promotions. The quarterly business review reflects our success with the platform and our success when compared to others with similar offers. We love BrightTalk! Review collected by and hosted on G2.com.

What do you dislike about BrightTALK (Informa TechTarget)?

Wish there was a way to easily de-dupe viewers Review collected by and hosted on G2.com.

Verified User in Publishing
AP
Verified User in Publishing
Small-Business (50 or fewer emp.)
"BrightTalk is a great option for online webinars!"
4.5/5
What do you like best about BrightTALK (Informa TechTarget)?

It's easy to run a webinar through BrightTalk. FIles with contact details for follow-up are detailed. Customer service is also helpful. Review collected by and hosted on G2.com.

What do you dislike about BrightTALK (Informa TechTarget)?

It's all pretty good. One request would be to have 1 combined master file with the leads. Some clients don't quite know what to do with the 3-5 different files. Review collected by and hosted on G2.com.

Verified User in Mechanical or Industrial Engineering
AM
Verified User in Mechanical or Industrial Engineering
Mid-Market (51-1000 emp.)
"Very Pleased with BrightTalk"
5/5
What do you like best about BrightTALK (Informa TechTarget)?

The tool is easy to use and helps us to reach a wider audience than we could previously. That as well as the ability to share webinars that can be viewed on demand, and a good platform for SEO Review collected by and hosted on G2.com.

What do you dislike about BrightTALK (Informa TechTarget)?

There are some minor issues such as fields not directly translating to our unique instance of salesforce, but nothing too serious that would change my high oppinion of the service Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
AI
Verified User in Information Technology and Services
Small-Business (50 or fewer emp.)
Business partner of the seller or seller's competitor, not included in G2 scores.
"Brighttalk is an amazing tool to reach and educate many audiences"
5/5
What do you like best about BrightTALK (Informa TechTarget)?

It is extremely easy to use and a great tool to help educate others for no cost to them. Review collected by and hosted on G2.com.

What do you dislike about BrightTALK (Informa TechTarget)?

We have had a channel with Brighttalk for 3 years and we have never had any issues. The staff is amazing and the reach out is expansive. Review collected by and hosted on G2.com.

TD
Trey D.
Small-Business (50 or fewer emp.)
Business partner of the seller or seller's competitor, not included in G2 scores.
"BrightTalk is Easy to Use!"
5/5
What do you like best about BrightTALK (Informa TechTarget)?

As a webinar producer and as a webinar participant, I find BrightTalk incredibly easy to use ! Review collected by and hosted on G2.com.

What do you dislike about BrightTALK (Informa TechTarget)?

It would be ideal if bright talk could refine their metrics reports for the webinars. Review collected by and hosted on G2.com.

AP
Amit P.
Consultant
Enterprise (> 1000 emp.)
Business partner of the seller or seller's competitor, not included in G2 scores.
"Awesome learning place"
4.5/5
What do you like best about BrightTALK (Informa TechTarget)?

Latest technology and trends webinars which are quite informative Review collected by and hosted on G2.com.

What do you dislike about BrightTALK (Informa TechTarget)?

Every time you have register again. It should accept the entry by given email Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
AI
Verified User in Information Technology and Services
Mid-Market (51-1000 emp.)
Business partner of the seller or seller's competitor, not included in G2 scores.
"GREAT Acct Manager / great product"
5/5
What do you like best about BrightTALK (Informa TechTarget)?

A terrific act manager who is always available to support us with questions & concerns Review collected by and hosted on G2.com.

What do you dislike about BrightTALK (Informa TechTarget)?

Only being able to dial in to speaker line 15 mins before webinar starts.. Gets me and team members every time who want to dial in earlier... Review collected by and hosted on G2.com.