Verified User in Information Technology and Services
AI
Verified User in Information Technology and Services
Enterprise (> 1000 emp.)
"BrightTalk Review"
4/5
What do you like best about BrightTALK (Informa TechTarget)?

What I like the most about BrightTalk is the ease of use within the platform and its reporting capabilities. The BrightTalk team has also been pretty helpful when it comes to uploading content onto our channels as well as meeting with the team to provide insights and support. Review collected by and hosted on G2.com.

What do you dislike about BrightTALK (Informa TechTarget)?

What I disliked was the process of pulling leads. This however has been integrated with Integrate and has been such a huge improvement. Review collected by and hosted on G2.com.

Taylor P.
TP
Taylor P.
Vice President, Growth Marketing and Systems
Mid-Market (51-1000 emp.)
"Build an audience and broadcast to them"
4.5/5
What do you like best about BrightTALK (Informa TechTarget)?

BrightTALK does a nice job of building channel subscribers and helping build attendance for your webinars and online presentations. This makes registrations and people actually showing up to your presentations much easier than other platforms I've used. Review collected by and hosted on G2.com.

What do you dislike about BrightTALK (Informa TechTarget)?

The UX and general layout of the platform is not as feature rich or user friendly as some other webinar platforms. Review collected by and hosted on G2.com.

Sheri M.
SM
Sheri M.
Enterprise (> 1000 emp.)
"Knowledge brings major confidence to the sales call - exactly the talking points needed in here"
5/5
What do you like best about BrightTALK (Informa TechTarget)?

laser specific targeting of the solutions we sell Review collected by and hosted on G2.com.

What do you dislike about BrightTALK (Informa TechTarget)?

I would say the least likeable part is the tons of digital marketing material Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Verified User in Marketing and Advertising
Small-Business (50 or fewer emp.)
"A WEBINAR PLATFORM"
4.5/5
What do you like best about BrightTALK (Informa TechTarget)?

Brighttalk has been very useful in terms of promoting our webinars. We can create seperate channels and can run our webinars in a great manner. Review collected by and hosted on G2.com.

What do you dislike about BrightTALK (Informa TechTarget)?

There is nothing big to dislike about this tool. It's been very impressive when we have integrated it with Hubspot as well as Eloqua. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
AI
Verified User in Information Technology and Services
Mid-Market (51-1000 emp.)
"Fantastic On-Demand Webinar Channel"
5/5
What do you like best about BrightTALK (Informa TechTarget)?

We put so much effort and time into creating educational or thought-leadership webinars. Without BrightTALK, our webinars didn't continue to drive significant interest, prospects, or leads. With our brighttalk channel, we can drive interest to prospects, and continue to utilize our assets! Review collected by and hosted on G2.com.

What do you dislike about BrightTALK (Informa TechTarget)?

My only complaint is that to 'replay' a webinar, you have to schedule it 21-days in advance, minimum. Ideally, we would be able to replay a webinar the following day or days, to continue the momentum from our promotions. Review collected by and hosted on G2.com.

Response from Caitlin Shanly of BrightTALK (Informa...

Thank you for reviewing BrightTALK! We are happy to hear that the BrightTALK Channel has been a strategic tool in driving content ROI and new prospects.

We wanted to reach out to let you know that the replay function allows you to set up a replay almost immediately after the original content has gone live. However, we suggest that you allow enough time to promote the content replay ahead of it going live, which I think may have caused some confusion.

Please feel free to reach out to your BrightTALK representative for more details on this.

Verified User in Computer Networking
AC
Verified User in Computer Networking
Small-Business (50 or fewer emp.)
"Disappointing"
1.5/5
What do you like best about BrightTALK (Informa TechTarget)?

My CSMs were good and worked hard for us until they left. The platform is usable (not saying much). Review collected by and hosted on G2.com.

What do you dislike about BrightTALK (Informa TechTarget)?

I've been running our campaign with BrightTalk for a year and am honestly pretty disappointed—specifically in the lead quality. Low bounce rate on the emails, but the phone numbers haven't been quality. When a user clicks a webinar, they are automatically subscribed to your channel and sent to your CRM, even if they misclicked. This is a problem in regard to intent and results in a number of leads who have no idea why you're reaching out. The cost over all is quite high for the lead quality. Just hasn't been a good experience for us. Review collected by and hosted on G2.com.

DH
Dana H.
Small-Business (50 or fewer emp.)
"One of the best ways to share content with professionals globally"
5/5
What do you like best about BrightTALK (Informa TechTarget)?

Excellent way to share the content with professionals globally. Very efficient, professional, and friendly service. Recognised brand. Modern technology, easy to use, with all the options that you need. Review collected by and hosted on G2.com.

What do you dislike about BrightTALK (Informa TechTarget)?

I don't see any negatives. So far everything has been working well. Review collected by and hosted on G2.com.

GS
Gowri S.
Small-Business (50 or fewer emp.)
"Professional experience with the focus on driving innovative ideas and audience engagement"
4.5/5
What do you like best about BrightTALK (Informa TechTarget)?

Variety of topics and opportunities to listen to perspectives from industry experts, Unbiased review of technology solutions and real life experiences. Original content and diverse creators bring interesting delivery to the channel Review collected by and hosted on G2.com.

What do you dislike about BrightTALK (Informa TechTarget)?

The streamyard is sometimes hard to use as the experience is different from other video platforms. Transcripts for the videos will help. Review collected by and hosted on G2.com.

DK
Diana K.
Enterprise (> 1000 emp.)
"Hosting a BrightTALK Original Series"
5/5
What do you like best about BrightTALK (Informa TechTarget)?

Content! Wide variety of strong, technical content presented by experts with diverse viewpoints. Also really like the ability to engage live on some shows. Review collected by and hosted on G2.com.

What do you dislike about BrightTALK (Informa TechTarget)?

It's the other side of the content coin. Sometimes there is so much it can be hard to parse through options and find the topics of highest interest. Review collected by and hosted on G2.com.

Ramesh D.
RD
Ramesh D.
Managing Partner
Small-Business (50 or fewer emp.)
"Excellent community to share and learn"
5/5
What do you like best about BrightTALK (Informa TechTarget)?

BrightTALK has a wide selection of tech topics and an excellent selection of panelists/speakers sharing their knowledge. It is great that it is free. I also get to get in touch with people who attend the sessions as well. Review collected by and hosted on G2.com.

What do you dislike about BrightTALK (Informa TechTarget)?

There is not much to dislike, but I suggest focusing on the latest trending topics as the landscape is changing rapidly. Review collected by and hosted on G2.com.