Maxwell Kwadwo F.
MF
Maxwell Kwadwo F.
Digital Engagement & IT Manager
Non-Profit Organization Management
Small-Business (50 or fewer emp.)
"BrightTALK: Empowering Engaging Webinars for Exceptional Audience Interaction"
5/5
What do you like best about BrightTALK (Informa TechTarget)?

BrightTALK excels in providing a seamless and interactive webinar experience. The platform's user-friendly interface, robust analytics, and versatile content options make engaging with a diverse audience easy. Integrating live and on-demand content enhances flexibility, while detailed analytics empower us to understand our audience better. I also like the fact that the system allows the issuance of webinar participation certificates to all attendees. Review collected by and hosted on G2.com.

What do you dislike about BrightTALK (Informa TechTarget)?

While BrightTALK offers a comprehensive webinar solution, occasional glitches during live sessions and limited customization options for branding could be improved. Additionally, some advanced features may require a steeper learning curve, affecting ease of use for beginners. Review collected by and hosted on G2.com.

GG
Gemma G.
Marketing Manager
Mid-Market (51-1000 emp.)
"Good in terms of building traction, poor in terms of an extra step for registration"
3.5/5
What do you like best about BrightTALK (Informa TechTarget)?

I like the fact that you build up a subscriber base. Webinar functionality is decent and you get great on demand viewership. Review collected by and hosted on G2.com.

What do you dislike about BrightTALK (Informa TechTarget)?

I don't like that when people register for a BrightTALK webinar they have to sign up for the BrightTALK platform, it is an extra click that causes drop off.

It is also expensive Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
UI
Verified User in Information Technology and Services
Mid-Market (51-1000 emp.)
"Great content syndication partner"
4.5/5
What do you like best about BrightTALK (Informa TechTarget)?

BrightTalk is very easy to use and the account manager/customer support team is great. I find the performance reviews very helpful and being able to ask for insights on our audience is a plus. Review collected by and hosted on G2.com.

What do you dislike about BrightTALK (Informa TechTarget)?

What can be improved is lead quality. We've found that even when we specify which titles we want to target, we'd still get low-quality leads coming through. However, the team has been great at replacing those leads. Review collected by and hosted on G2.com.

Verified User in Computer Software
UC
Verified User in Computer Software
Mid-Market (51-1000 emp.)
"Great Source of Audience to Increase Webinar Views"
5/5
What do you like best about BrightTALK (Informa TechTarget)?

I like how we can create campaigns targeting specific audience segments, and then choose which webinars to "sponsor" into the campaign for lead generation. The platform is very easy to manage. Review collected by and hosted on G2.com.

What do you dislike about BrightTALK (Informa TechTarget)?

While I appreciate the one-click registration and one-click access to view a webinar when a user is logged in, it can skew results, so we make sure to prioritize viewers with a certain number of minutes viewed. Review collected by and hosted on G2.com.

Carmen N.
CN
Carmen N.
Marketing Lead Development
Enterprise (> 1000 emp.)
Guest users or non-business users of the software, not included in G2 scores.
"I love it !"
5/5
What do you like best about BrightTALK (Informa TechTarget)?

BrightTALK is a valuable resource for professionals seeking knowledge, networking, and thought leadership. Review collected by and hosted on G2.com.

What do you dislike about BrightTALK (Informa TechTarget)?

too many emails, I wish they dont send all the ads Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
AI
Verified User in Information Technology and Services
Enterprise (> 1000 emp.)
"It has been efficient for meeting my business needs within the corporation I work for"
5/5
What do you like best about BrightTALK (Informa TechTarget)?

Real time tracking of metrics and the team overall, ease of implementation and use Review collected by and hosted on G2.com.

What do you dislike about BrightTALK (Informa TechTarget)?

The algorythym could use some improvement Review collected by and hosted on G2.com.

Response from Paige Bidgood Azevedo of BrightTALK (Informa...

Thank you for your kind feedback! We're glad to hear you’re enjoying the real-time tracking of metrics and the overall ease of use. We're always open to product feedback and have built a process to ensure it’s heard. Feel free to share any suggestions with your Customer Success Manager, and they’ll be happy to pass it along to our product team!

Verified User in Information Technology and Services
UI
Verified User in Information Technology and Services
Enterprise (> 1000 emp.)
"I participate in technology presentations as a participant and have also presented on the platform."
4/5
What do you like best about BrightTALK (Informa TechTarget)?

The platform is easy to access and the content covered is often on point. Review collected by and hosted on G2.com.

What do you dislike about BrightTALK (Informa TechTarget)?

As a Partner of BrightTALK they are often not very god at delivering valuable participants outside of who we invite to the sessions. Review collected by and hosted on G2.com.

ZL
Zoe L.
Enterprise (> 1000 emp.)
"BtightTALK by TechTarget"
5/5
What do you like best about BrightTALK (Informa TechTarget)?

BrightTALK plays a vital role in our marketing strategy, it is a great source of acquirinig new contacts but also re engaging and nurturing existing contacts with thoughtleadership content. Review collected by and hosted on G2.com.

What do you dislike about BrightTALK (Informa TechTarget)?

Can't think of anything specific to be honest. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
GI
Verified User in Information Technology and Services
Enterprise (> 1000 emp.)
Guest users or non-business users of the software, not included in G2 scores.
"Always a great experience"
5/5
What do you like best about BrightTALK (Informa TechTarget)?

I really like the ease of use and interface that BrightTalk provides to it's users Review collected by and hosted on G2.com.

What do you dislike about BrightTALK (Informa TechTarget)?

I do not dislike anything about BrightTalk Review collected by and hosted on G2.com.

Response from Paige Bidgood Azevedo of BrightTALK (Informa...

Thank you so much for your great feedback! We're thrilled to hear you’re enjoying the ease of use and interface. It’s wonderful to know BrightTALK is meeting your expectations! If you ever have more thoughts to share, we’d love to hear them!

KG
Katie G.
Enterprise (> 1000 emp.)
"Helpful Platform with Universal Capabilities"
3.5/5
What do you like best about BrightTALK (Informa TechTarget)?

BrightTALK has a very easy user interface and capabilities that are quickly understood. Their support pages are also very helpful and clear with their directions. Review collected by and hosted on G2.com.

What do you dislike about BrightTALK (Informa TechTarget)?

The screen sharing rendering can be very blurry at times and we've often had compliants from attendees of being able to see a screen clearly. There doesn't seem to be a simple way to resolve. Review collected by and hosted on G2.com.