I like the ease of being able to distribute our on demand video content. The ability to answer questions during the webinar, and engagement data that gets passed into our marketing automation has also been helpful in being able to better segment the leads we've generated through the platform. Review collected by and hosted on G2.com.
The fact that our prospects would need to sign up for a BrightTALK account to watch our webinars on the platform if we were to use it as our primary webinar library. There's also some room for improvement with the Marketo integration, which is a bit more complex than configuring a GoToWebinar or WebEx account. Review collected by and hosted on G2.com.