Verified User in Computer Software
EC
Verified User in Computer Software
Mid-Market (51-1000 emp.)
"Good tool that has the potential to be great"
3.5/5
What do you like best about BrightTALK (Informa TechTarget)?

I like the ease of being able to distribute our on demand video content. The ability to answer questions during the webinar, and engagement data that gets passed into our marketing automation has also been helpful in being able to better segment the leads we've generated through the platform. Review collected by and hosted on G2.com.

What do you dislike about BrightTALK (Informa TechTarget)?

The fact that our prospects would need to sign up for a BrightTALK account to watch our webinars on the platform if we were to use it as our primary webinar library. There's also some room for improvement with the Marketo integration, which is a bit more complex than configuring a GoToWebinar or WebEx account. Review collected by and hosted on G2.com.

SS
Scott S.
Radiology Technologist
Enterprise (> 1000 emp.)
"Has opened up so many opportunities for my employees for educational videos. "
4.5/5
What do you like best about BrightTALK (Informa TechTarget)?

The amount of educational videos and information is astounding and it has benefited my employees in so many ways. The pc management presentation was eye opening and I am looking forward to discovering more. Review collected by and hosted on G2.com.

What do you dislike about BrightTALK (Informa TechTarget)?

As of now, nothing! There is so much information from the elite of the industry, how could I complain. Review collected by and hosted on G2.com.

CS
Christina S.
Small-Business (50 or fewer emp.)
"Useful platform for professional growth"
4.5/5
What do you like best about BrightTALK (Informa TechTarget)?

It has a lot of good content and videos available for all kind of positions and software needs in a company. Review collected by and hosted on G2.com.

What do you dislike about BrightTALK (Informa TechTarget)?

The built of the website, it could look better and the attachments could be more readily available. The titles of the videos could also be more descriptive. Review collected by and hosted on G2.com.

RV
Raghavendra v.
Enterprise (> 1000 emp.)
"User friendly, Better reports, Easy to setup webinars, upload videos, sheets"
5/5
What do you like best about BrightTALK (Informa TechTarget)?

User friendly, Better reports, Easy to setup webinars, upload videos, sheets Review collected by and hosted on G2.com.

What do you dislike about BrightTALK (Informa TechTarget)?

Did not like the Theme(Page Color), other than everything looks fine Review collected by and hosted on G2.com.

Verified User in Financial Services
UF
Verified User in Financial Services
Enterprise (> 1000 emp.)
"Easy to use webinar functionality, with excellent on the day support"
4/5
What do you like best about BrightTALK (Informa TechTarget)?

Ease of use. You can host engaging webinars with only a telephone line and a computer, and BrightTALK do the rest. They supply their own marketing, giving you the freedom to perfect your presentation and consequently engage with a potentially untapped audience. Review collected by and hosted on G2.com.

What do you dislike about BrightTALK (Informa TechTarget)?

Fees for multiple edits after webinars are expensive. Audio quality is only as good as the phone line.

Not convinced of the effectiveness of BrightTALK's own promotion of individual webinars. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
EI
Verified User in Information Technology and Services
Mid-Market (51-1000 emp.)
"It does what you need it to do"
4/5
What do you like best about BrightTALK (Informa TechTarget)?

I like that there's a community aspect baked into the platform. You can figure out what category your content fits into, tag your webinars accordingly, and have your on-demand recordings hosted in those channels for people to find. Review collected by and hosted on G2.com.

What do you dislike about BrightTALK (Informa TechTarget)?

I dislike having to dial in, on my phone, for every webinar. There's no way around this and it's a huge headache, especially for international speakers participating in webinars. Review collected by and hosted on G2.com.

Verified User in Computer & Network Security
UC
Verified User in Computer & Network Security
Mid-Market (51-1000 emp.)
"BrightTalk Channels is great...if you don't care about security"
2.5/5
What do you like best about BrightTALK (Informa TechTarget)?

I love that there is an easy way to get your content to those that might not be within your existing network. Review collected by and hosted on G2.com.

What do you dislike about BrightTALK (Informa TechTarget)?

I work in cybersecurity, and the security and APIs/connections with our other products (Marketo, Netsuite, Salesforce) is suspect. Our internal security team would not allow the connection. Review collected by and hosted on G2.com.

Response from Val-Pierre Genton of BrightTALK (Informa...

Hi there,

please reach out to me directly as we take security very seriously (not least because we have nearly 2M IT security professionals learning on BrightTALK!). We have a number of Fortune 500 companies in Finance and IT who have taken our technology and related connectors through a thorough security audit. Based on their findings, they are actively using our technology and connectors without any security concerns or issues.

Val-Pierre Genton

VP, Product Marketing

NP
Nidhi P.
Mid-Market (51-1000 emp.)
"Good tool with lots of potential!"
3/5
What do you like best about BrightTALK (Informa TechTarget)?

The ability to answer questions during the webinar. I like the ease of being able to distribute our on demand video content. Review collected by and hosted on G2.com.

What do you dislike about BrightTALK (Informa TechTarget)?

There's also some room for improvement with the Marketo integration - it is a bit more complex than configuring a WebEx account. Review collected by and hosted on G2.com.

Response from Val-Pierre Genton of BrightTALK (Informa...

Hi Nidhi

Thank you for your rating :-)

We have a new self-service connector for Marketo and have had nothing but rave reviews from our customers. Please reach out to your Customer Success Manager and they can help!

Val

Verified User in Marketing and Advertising
UM
Verified User in Marketing and Advertising
Mid-Market (51-1000 emp.)
"More than just a webinar platform"
4/5
What do you like best about BrightTALK (Informa TechTarget)?

Beyond their webinar platform and community, BrightTALK also offers creative services around video production. We contracted them to produce various company videos for us. This included having a crew come onsite to direct and film interviews with our employees. The final result was well-polished video content that we could use for marketing purposes. Review collected by and hosted on G2.com.

What do you dislike about BrightTALK (Informa TechTarget)?

The final product turned out great. The team we worked with was very efficient and great with communication. No major dislikes. Review collected by and hosted on G2.com.

Verified User in Media Production
UM
Verified User in Media Production
Small-Business (50 or fewer emp.)
"Inspiration through information"
5/5
What do you like best about BrightTALK (Informa TechTarget)?

BrightTalk Channels proved information that inspires organizational and operational growth and development through the provision of insights and information. Review collected by and hosted on G2.com.

What do you dislike about BrightTALK (Informa TechTarget)?

I have nothing negative to say about this product or it’s delivery method, though I would love to see a standalone mobile app like common technical L&D ones such as Udemy. Review collected by and hosted on G2.com.

Response from Val-Pierre Genton of BrightTALK (Informa...

Thank you for your kind words :-) we actually have an iOS and Android app, you can find it through your app store. Let me know if you need any more help :-)