--- title: BrightTALK (Informa TechTarget) Reviews meta\_title: 'BrightTALK (Informa TechTarget) Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 104 reviews by the users' company size, role or industry to find out how BrightTALK (Informa TechTarget) works for a business like yours. aggregate\_rating: rating\_value: 4.0 review\_count: 104 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- ### BrightTALK (Informa TechTarget) Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users appreciate the **intuitive ease of use** of BrightTALK, finding the platform simple and user-friendly. [(8 mentions)](https://www.g2.com/products/brighttalk-informa-techtarget/reviews?filters%5Bsentiment_snippet%5D=1416485&qs=pros-and-cons#reviews) Users appreciate the **helpful vendor support** and intuitive interface that enhances their webinar hosting experience on BrightTALK. [(7 mentions)](https://www.g2.com/products/brighttalk-informa-techtarget/reviews?filters%5Bsentiment_snippet%5D=1417097&qs=pros-and-cons#reviews) Users value the **excellent customer support** from BrightTALK, enhancing their marketing strategies and lead generation efforts. [(4 mentions)](https://www.g2.com/products/brighttalk-informa-techtarget/reviews?filters%5Bsentiment_snippet%5D=1417084&qs=pros-and-cons#reviews) Users value the **effective attendee management** tools of BrightTALK, simplifying webinar setups and enhancing lead generation efforts. [(3 mentions)](https://www.g2.com/products/brighttalk-informa-techtarget/reviews?filters%5Bsentiment_snippet%5D=1416990&qs=pros-and-cons#reviews) Users find the **easy setup** of BrightTALK incredibly helpful, allowing quick promotion and execution of webinars. [(3 mentions)](https://www.g2.com/products/brighttalk-informa-techtarget/reviews?filters%5Bsentiment_snippet%5D=1416709&qs=pros-and-cons#reviews) Users note **missing features** like advanced editing and user permissions, impacting branding and enterprise usability. [(3 mentions)](https://www.g2.com/products/brighttalk-informa-techtarget/reviews?filters%5Bsentiment_snippet%5D=1417276&qs=pros-and-cons#reviews) Users experience **poor customer support** , with slow responses and unresolved technical issues affecting overall experience. [(3 mentions)](https://www.g2.com/products/brighttalk-informa-techtarget/reviews?filters%5Bsentiment_snippet%5D=1948406&qs=pros-and-cons#reviews) Users find BrightTALK's **disjointed systems and confusing operations** hinder effective communication and overall user experience. [(2 mentions)](https://www.g2.com/products/brighttalk-informa-techtarget/reviews?filters%5Bsentiment_snippet%5D=1417150&qs=pros-and-cons#reviews) Users find the **learning curve challenging** due to the many features, making it confusing for less tech-savvy individuals. [(2 mentions)](https://www.g2.com/products/brighttalk-informa-techtarget/reviews?filters%5Bsentiment_snippet%5D=1417288&qs=pros-and-cons#reviews) Users note several **limitations** with BrightTALK, including editing issues and communication challenges within larger teams. [(2 mentions)](https://www.g2.com/products/brighttalk-informa-techtarget/reviews?filters%5Bsentiment_snippet%5D=1415896&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of BrightTALK (Informa TechTarget) ##### 1. Ease of Use Users appreciate the **intuitive ease of use** of BrightTALK, finding the platform simple and user-friendly. [ See 8 mentions ](https://www.g2.com/products/brighttalk-informa-techtarget/reviews?filters%5Bsentiment_snippet%5D=1416485&qs=pros-and-cons#reviews) See Related User Reviews ![Kim E.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kim E.") KE Kim E. Mid-Market (51-1000 emp.) 4.5/5 "Relevant Content On Your Schedule" What do you like about BrightTALK (Informa TechTarget)? The content they are sharing is relevant to my role and industry and easy to access. ![Lyndsey A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Lyndsey A.") LA Lyndsey A. Enterprise (\> 1000 emp.) 2.5/5 "BrightTalk Platform - Easy UI but poor tech quality" What do you like about BrightTALK (Informa TechTarget)? The user interface and setup is incredibly straightforward. It integrates well with our Salesforce instance. Customer support has always been great. I ##### 2. Webinars Users appreciate the **helpful vendor support** and intuitive interface that enhances their webinar hosting experience on BrightTALK. [ See 7 mentions ](https://www.g2.com/products/brighttalk-informa-techtarget/reviews?filters%5Bsentiment_snippet%5D=1417097&qs=pros-and-cons#reviews) See Related User Reviews SP Shann p. Mid-Market (51-1000 emp.) 4.5/5 "BrightTALK Experience - Great Lead Demand Generation and Superior Support" What do you like about BrightTALK (Informa TechTarget)? BrightTALK has enabled our prganization to broaden our reach with its comprehensive webinar platform. Opti9 posts a variety of content including webin ![Lyndsey A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Lyndsey A.") LA Lyndsey A. Enterprise (\> 1000 emp.) 2.5/5 "BrightTalk Platform - Easy UI but poor tech quality" What do you like about BrightTALK (Informa TechTarget)? The user interface and setup is incredibly straightforward. It integrates well with our Salesforce instance. Customer support has always been great. I ##### 3. Customer Support Users value the **excellent customer support** from BrightTALK, enhancing their marketing strategies and lead generation efforts. [ See 4 mentions ](https://www.g2.com/products/brighttalk-informa-techtarget/reviews?filters%5Bsentiment_snippet%5D=1417084&qs=pros-and-cons#reviews) See Related User Reviews ![Jozefina G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jozefina G.") JG Jozefina G. Enterprise (\> 1000 emp.) 5.0/5 "Excellent insights and direct path to new customers" What do you like about BrightTALK (Informa TechTarget)? Excellent insights and direct path to new customers. Incredible support. ![Lyndsey A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Lyndsey A.") LA Lyndsey A. Enterprise (\> 1000 emp.) 2.5/5 "BrightTalk Platform - Easy UI but poor tech quality" What do you like about BrightTALK (Informa TechTarget)? The user interface and setup is incredibly straightforward. It integrates well with our Salesforce instance. Customer support has always been great. I ##### 4. Attendee Management Users value the **effective attendee management** tools of BrightTALK, simplifying webinar setups and enhancing lead generation efforts. [ See 3 mentions ](https://www.g2.com/products/brighttalk-informa-techtarget/reviews?filters%5Bsentiment_snippet%5D=1416990&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Mid-Market (51-1000 emp.) 1.5/5 "Fine but needs updates" What do you like about BrightTALK (Informa TechTarget)? Series functionality and interface for webinars ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") E Verified User Enterprise (\> 1000 emp.) 4.0/5 "Great Strategic Partnership" What do you like about BrightTALK (Informa TechTarget)? Our partnership with BrightTALK has been instrumental in expanding our B2B marketing efforts by enabling us to reach high-intent customers effectively ##### 5. Easy Setup Users find the **easy setup** of BrightTALK incredibly helpful, allowing quick promotion and execution of webinars. [ See 3 mentions ](https://www.g2.com/products/brighttalk-informa-techtarget/reviews?filters%5Bsentiment_snippet%5D=1416709&qs=pros-and-cons#reviews) See Related User Reviews ![Lyndsey A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Lyndsey A.") LA Lyndsey A. Enterprise (\> 1000 emp.) 2.5/5 "BrightTalk Platform - Easy UI but poor tech quality" What do you like about BrightTALK (Informa TechTarget)? The user interface and setup is incredibly straightforward. It integrates well with our Salesforce instance. Customer support has always been great. I ![Rachel M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rachel M.") RM Rachel M. Enterprise (\> 1000 emp.) 3.5/5 "Good Webinar Platform, but needs some updates" What do you like about BrightTALK (Informa TechTarget)? We use BrightTALK for all of our webinars and it has been a good experience. Easy to have guest speakers on and for them to quick learn the tool. Brig ### 5 Cons or Disadvantages of BrightTALK (Informa TechTarget) ##### 1. Missing Features Users note **missing features** like advanced editing and user permissions, impacting branding and enterprise usability. [ See 3 mentions ](https://www.g2.com/products/brighttalk-informa-techtarget/reviews?filters%5Bsentiment_snippet%5D=1417276&qs=pros-and-cons#reviews) See Related User Reviews ![Vasanth R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Vasanth R.") VR Vasanth R. Enterprise (\> 1000 emp.) 5.0/5 "Solid Platform with Great Support" What do you dislike about BrightTALK (Informa TechTarget)? There are some limitations to the platform, like advanced editing and formatting of webinar descriptions - so that they appear on-brand and well-forma SP Shann p. Mid-Market (51-1000 emp.) 4.5/5 "BrightTALK Experience - Great Lead Demand Generation and Superior Support" What do you dislike about BrightTALK (Informa TechTarget)? There's not much to dislike about BrightTALK. The only downside to the tool is that there are many features that are available, and for someone who is ##### 2. Poor Customer Support Users experience **poor customer support** , with slow responses and unresolved technical issues affecting overall experience. [ See 3 mentions ](https://www.g2.com/products/brighttalk-informa-techtarget/reviews?filters%5Bsentiment_snippet%5D=1948406&qs=pros-and-cons#reviews) See Related User Reviews ![Vasanth R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Vasanth R.") VR Vasanth R. Enterprise (\> 1000 emp.) 5.0/5 "Solid Platform with Great Support" What do you dislike about BrightTALK (Informa TechTarget)? There are some limitations to the platform, like advanced editing and formatting of webinar descriptions - so that they appear on-brand and well-forma ![Lyndsey A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Lyndsey A.") LA Lyndsey A. Enterprise (\> 1000 emp.) 2.5/5 "BrightTalk Platform - Easy UI but poor tech quality" What do you dislike about BrightTALK (Informa TechTarget)? The webinar experience isn't great if you're trying to record directly from the Bright Talk platform. Ive a had issues with sound quality, Powerpoint ##### 3. Improvement Needed Users find BrightTALK's **disjointed systems and confusing operations** hinder effective communication and overall user experience. [ See 2 mentions ](https://www.g2.com/products/brighttalk-informa-techtarget/reviews?filters%5Bsentiment_snippet%5D=1417150&qs=pros-and-cons#reviews) See Related User Reviews ![Kristi A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kristi A.") KA Kristi A. Enterprise (\> 1000 emp.) 4.0/5 "Excellent Data and Programs" What do you dislike about BrightTALK (Informa TechTarget)? My least favorite thing about TT is their disjointed systems and account teams. All things operational have been confusing, overly complicated and tak ![Rachel M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rachel M.") RM Rachel M. Enterprise (\> 1000 emp.) 3.5/5 "Good Webinar Platform, but needs some updates" What do you dislike about BrightTALK (Informa TechTarget)? Not as ADA friendly as it could be. We had a presenter that needed vision assistance and there were no controls to help her with this. She needed to g ##### 4. Learning Curve Users find the **learning curve challenging** due to the many features, making it confusing for less tech-savvy individuals. [ See 2 mentions ](https://www.g2.com/products/brighttalk-informa-techtarget/reviews?filters%5Bsentiment_snippet%5D=1417288&qs=pros-and-cons#reviews) See Related User Reviews SP Shann p. Mid-Market (51-1000 emp.) 4.5/5 "BrightTALK Experience - Great Lead Demand Generation and Superior Support" What do you dislike about BrightTALK (Informa TechTarget)? There's not much to dislike about BrightTALK. The only downside to the tool is that there are many features that are available, and for someone who is ![Kristi A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kristi A.") KA Kristi A. Enterprise (\> 1000 emp.) 4.0/5 "Excellent Data and Programs" What do you dislike about BrightTALK (Informa TechTarget)? My least favorite thing about TT is their disjointed systems and account teams. All things operational have been confusing, overly complicated and tak ##### 5. Limitations Users note several **limitations** with BrightTALK, including editing issues and communication challenges within larger teams. [ See 2 mentions ](https://www.g2.com/products/brighttalk-informa-techtarget/reviews?filters%5Bsentiment_snippet%5D=1415896&qs=pros-and-cons#reviews) See Related User Reviews ![Vasanth R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Vasanth R.") VR Vasanth R. Enterprise (\> 1000 emp.) 5.0/5 "Solid Platform with Great Support" What do you dislike about BrightTALK (Informa TechTarget)? There are some limitations to the platform, like advanced editing and formatting of webinar descriptions - so that they appear on-brand and well-forma ![Kristi A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kristi A.") KA Kristi A. Enterprise (\> 1000 emp.) 4.0/5 "Excellent Data and Programs" What do you dislike about BrightTALK (Informa TechTarget)? My least favorite thing about TT is their disjointed systems and account teams. All things operational have been confusing, overly complicated and tak ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") UC Verified User in Computer Software Small-Business (50 or fewer emp.) 11/1/2021 "Review for BrightTalk" 4.5/5 What do you like best about BrightTALK (Informa TechTarget)? The platform is very user-friendly and easy to navigate. Review collected by and hosted on G2.com. What do you dislike about BrightTALK (Informa TechTarget)? I don't think there's really anything that I would say I dislike! Review collected by and hosted on G2.com. What problems is BrightTALK (Informa TechTarget) solving and how is that benefiting you? It's a great place to extend the life of content. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller FP Fernando P. Mid-Market (51-1000 emp.) 10/31/2020 "allow me to create a channel where I can store and save all the information from my webinars" 3.5/5 What do you like best about BrightTALK (Informa TechTarget)? Its interface turns out to be its main attraction and point in its favor, the fact that it can easily without any problems to create, view or save the webinars that we carry out in our company in a much easier and simpler way, the fact that it allows me to create a channel where I can store and save all the information of my webinars made for me constitutes a powerful tool, since it allows me to have greater control and order of the webinars made by me, the quality of the audio and video They are quite good, which is of great help when showing quality information to my followers, their customer service team is quite practical and receptive when attending one with any inconvenience that may arise. Review collected by and hosted on G2.com. What do you dislike about BrightTALK (Informa TechTarget)? It has some small errors but these do not affect the performance or functionality of this application. Review collected by and hosted on G2.com. What problems is BrightTALK (Informa TechTarget) solving and how is that benefiting you? It has been very useful for me to create a channel where I can make my webinars and that they are available at any time for my subscribers, basically it helped me create a kind of YouTube channel but let's say more exclusive, since they can only enter the people who have access to the content that I publish, in general terms, I have been quite pleased that the application seems phenomenal to me and the fact that I can have more control and easier access to the content that I publish seems extremely Useful. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Computer & Network Security](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer & Network Security") AC Verified User in Computer & Network Security Small-Business (50 or fewer emp.) 4/7/2021 "Streamlines all your webinar activities so you don't worry about a thing" 4/5 What do you like best about BrightTALK (Informa TechTarget)? I like how easy it is to set up a webinar, have the registrations managed by the platform and the FU as well. The team's customer support is above anything else I've ever received from a marketing tool, they are very responsive and do a great job in supporting the implementation process. Review collected by and hosted on G2.com. What do you dislike about BrightTALK (Informa TechTarget)? The webinar platform itself needs some improvements like the ability to play a video and talk simultaneously while its running or the ability to see the speaker while the presentation in deiaplayed. Review collected by and hosted on G2.com. What problems is BrightTALK (Informa TechTarget) solving and how is that benefiting you? We wanted to get our content available to more crowds and to streamline the webinar process from registration to FU. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic WU Wenderson U. Small-Business (50 or fewer emp.) 10/11/2020 "their customer service team is quite efficient when it comes to solving doubts" 3/5 What do you like best about BrightTALK (Informa TechTarget)? Its ease of use is extremely useful, in fact thanks to this I have been able to improve the quality of my videos and subscribers to my channel all in a fairly simple, easy and fast way, the interface provides a quite pleasant experience, without any need by making greater efforts, it is capable of doing everything we want in a fairly agile and uncomplicated way, its customer service team is quite receptive and efficient when it comes to solving existing doubts or concerns. Personally, it has helped us to improve the quality of our webinars and to keep everything in a much more efficient order than we were always managing (which was practically non-existent), I really think it is a good tool that meets what promises. Review collected by and hosted on G2.com. What do you dislike about BrightTALK (Informa TechTarget)? I consider that it needs to improve some things, such as its connection stability, its flexibility in terms of use and achieving greater integrations with other applications in order to get more out of this application. Review collected by and hosted on G2.com. What problems is BrightTALK (Informa TechTarget) solving and how is that benefiting you? Above all to maintain a better order of my webinars, since this tool has allowed me to create the equivalent of a YouTube channel where I can upload all the material that I have available so that my clients and followers can access at any time to see the material that provokes them in a simple, easy and fast way. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Publishing](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Publishing") AP Verified User in Publishing Enterprise (\> 1000 emp.) 8/3/2020 "Broadcast Platform & Not Engagement Platform" 1/5 What do you like best about BrightTALK (Informa TechTarget)? Easy to use and provide demo but the limited features definitely allow for simplicity of the platform Review collected by and hosted on G2.com. What do you dislike about BrightTALK (Informa TechTarget)? - No interaction between audience and presenters - Inflexible - No further engagement - No visibility for resources - Too many emails from BrightTalk is irritating - Broadcast platform & not interactive Review collected by and hosted on G2.com. Recommendations to others considering BrightTALK (Informa TechTarget): It's very ancient platform and if you're looking for just broadcasting one way info, then go for BrightTalk. They're very slow in implementing new features and taking recommendations. The account manager does not care about you at all and barely ever responds to your questions. It's ancient technology and I wouldnt recommend it to someone who's looking to engaging with the auidence through webinars. Review collected by and hosted on G2.com. What problems is BrightTALK (Informa TechTarget) solving and how is that benefiting you? Engaging with our target audience Mostly organic engagement driven through our own efforts. We;ve faced a lot of limitations from BrightTalk and it refelects badly on us to be using this type of platform considering we're a technology company. The Brighttalk features are very very ancient! Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Pradeep B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pradeep B.") PB Pradeep B. Director of Product Marketing Mid-Market (51-1000 emp.) 7/9/2019 "Big Fan " 5/5 What do you like best about BrightTALK (Informa TechTarget)? Marketo gets a lead for every viewer, unlike YouTube. BrightTALK promote my content. I like the ability to do mock-live events for more polish. Presenters like the Audiance builds as long a you continue to add content Review collected by and hosted on G2.com. What do you dislike about BrightTALK (Informa TechTarget)? Audio fails for 1% of viewers and they have no backup line to call. I would like to be able to use a Marketo reg page Presenter could use a bigger preview screen like on24 Review collected by and hosted on G2.com. Recommendations to others considering BrightTALK (Informa TechTarget): Do it Review collected by and hosted on G2.com. What problems is BrightTALK (Informa TechTarget) solving and how is that benefiting you? I built 1000 video subscribers in 11 months at my last company so I brought it into my current employer, where we built a 2500 subscriber list in 18 months. I like the way the platform has evolved and appreciate the product managers keep me engaged. Support is pretty good. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Manoj J.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Manoj J.") MJ Manoj J. Software Engineer Small-Business (50 or fewer emp.) 12/12/2019 "Brighttalk best B2B marketing" 4/5 What do you like best about BrightTALK (Informa TechTarget)? It helps me to reach out to my potential business clients with the best possible new ways. The interactive vides and meet ups helps me to connect with the potential leads in the best way possible Review collected by and hosted on G2.com. What do you dislike about BrightTALK (Informa TechTarget)? Brighttalk should continue to add some more new strategies to connect with the clients Review collected by and hosted on G2.com. What problems is BrightTALK (Informa TechTarget) solving and how is that benefiting you? I am able to connect to my potential leads Best interactive communication model Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Information Technology and Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Information Technology and Services") AI Verified User in Information Technology and Services Mid-Market (51-1000 emp.) 6/17/2019 "Webinar platform and lead generation with some minor logistic hurdles" 3/5 What do you like best about BrightTALK (Informa TechTarget)? The experience during a webinar is smooth. Having the ability for multiple presenters to control a slide show presentation equally is beneficial in that the moderator doesn't have to worry about switching controls midway through. Review collected by and hosted on G2.com. What do you dislike about BrightTALK (Informa TechTarget)? You have to pre-set an exact time that you expect the webinar to run, so it's better to estimate too long than too short. For example, if you're creating a webinar and you set the run time as 45 minutes, the platform will end the presentation at exactly the 45 minute mark, regardless of if you're actually complete or not. It's better to estimate for too long of a time window and just end the presentation manually when you're complete. Additionally, you can only dial in a maximum of 15 minutes prior to a webinar, no sooner. Review collected by and hosted on G2.com. What problems is BrightTALK (Informa TechTarget) solving and how is that benefiting you? BrightTALK currently serves as our webinar platform as well as a lead generation channel. In the past, we've participated in BrightTALK summit webinars which have brought a good number of net new leads into our database. It depends on what you're willing to pay and how targeted you want to get in lead generation, but there are a few different options for the lead generation route. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Patricia R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Patricia R.") PR Patricia R. Digital Marketing Manager EMEA Information Technology and Services Mid-Market (51-1000 emp.) 4/3/2019 Business partner of the seller or seller's competitor, not included in G2 scores. "Huge communities, solid platform and top notch service" 5/5 What do you like best about BrightTALK (Informa TechTarget)? The fact that BrightTALK is a community based platform means that we can reach audiences that are not yet on our radar, so in essence they don't just provide a platform but also act as a business development tool. Review collected by and hosted on G2.com. What do you dislike about BrightTALK (Informa TechTarget)? Reporting on viewers and engagement could be improved in that it would be great to have a single consolidated report to show viewings, attachment download, questions, feedback and votes. Review collected by and hosted on G2.com. What problems is BrightTALK (Informa TechTarget) solving and how is that benefiting you? As a membership organisation with 25 thousand members in EMEA, we are committed and obliged to provide educational opportunities to our audiences. BrightTALK allows us to do just that. With 400-500 viewers (live and on-demand) we also raise sponsorship with the webcasts. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Investment Management](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Investment Management") AI Verified User in Investment Management Small-Business (50 or fewer emp.) 7/9/2019 "BrightTalk | HANetf Comments" 4/5 What do you like best about BrightTALK (Informa TechTarget)? BrightTalk is a reliable, stable and easy to use platform. Customer support is good and they take on board feedback and new ideas. Greta integration with marketing automation technologies. Review collected by and hosted on G2.com. What do you dislike about BrightTALK (Informa TechTarget)? Would like a face time feature to flip between camera and slides/screen Review collected by and hosted on G2.com. Recommendations to others considering BrightTALK (Informa TechTarget): Use as part of an integrated strategy, not as a stand-alone communication tool Review collected by and hosted on G2.com. What problems is BrightTALK (Informa TechTarget) solving and how is that benefiting you? Reduces the need for us to travel to present to clients and enables us to hold interactive sales, training and educational sessions, beyond the webcasting Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ## Top-Rated Alternatives [ ![ON24](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "ON24") ON24 4.3/5(1,221) ](https://www.g2.com/products/on24/reviews) [ ![Zoom Events and Webinars](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Zoom Events and Webinars") Zoom Events and Webinars 4.5/5(413) ](https://www.g2.com/products/zoom-events-and-webinars/reviews) [ ![GoTo Webinar](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "GoTo Webinar") GoTo Webinar 4.2/5(804) ](https://www.g2.com/products/goto-webinar/reviews) [ View All Alternatives ](https://www.g2.com/products/brighttalk-informa-techtarget/competitors/alternatives) ##### Categories on G2 [Virtual Event Platforms](https://www.g2.com/categories/virtual-event-platforms)[Webinar](https://www.g2.com/categories/webinar) ##### Explore More [What bot platforms have drag-and-drop conversation builders that are easy to retrain based on how real conversations actually go?](https://www.g2.com/discussions/what-bot-platforms-have-drag-and-drop-conversation-builders-that-are-easy-to-retrain-based-on-how-real-conversations-actually-go)[Appcast vs Joveo vs Veritone Hire Programmatic for a talent acquisition team: which gives the best job board reach and bid automation?](https://www.g2.com/discussions/appcast-vs-joveo-vs-veritone-hire-programmatic-for-a-talent-acquisition-team-which-gives-the-best-job-board-reach-and-bid-automation)[What implementation approaches and best practices have the top Oracle EBS resellers developed for enterprise-scale projects?](https://www.g2.com/discussions/what-implementation-approaches-and-best-practices-have-the-top-oracle-ebs-resellers-developed-for-enterprise-scale-projects) [Which pharmacy management systems have strong customer support for pharmacy companies under 50 people?](https://www.g2.com/discussions/which-pharmacy-management-systems-have-strong-customer-support-for-pharmacy-companies-under-50-people)[What are the top endpoint security services that provide actionable intelligence about threat actors without generating alert fatigue?](https://www.g2.com/discussions/what-are-the-top-endpoint-security-services-that-provide-actionable-intelligence-about-threat-actors-without-generating-alert-fatigue%20)[Pros and Cons Details](https://www.g2.com/products/brighttalk-informa-techtarget/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)