Mitch H.
MH
Mitch H.
Digital Marketing Strategist
Enterprise (> 1000 emp.)
"Digital Marketing Strategist Reviw"
5/5
What do you like best about BrightEdge?

I love the Competitor analysis & AI statistics Review collected by and hosted on G2.com.

What do you dislike about BrightEdge?

The Google data can sometimes be inaccurate or not represent sources as well as GA4 Review collected by and hosted on G2.com.

Verified User in Telecommunications
AT
Verified User in Telecommunications
Enterprise (> 1000 emp.)
"Deep, Actionable Reporting That Supports Website Improvements"
5/5
What do you like best about BrightEdge?

There is so much reporting - I like that I can delve into specific areas of my website in BrightEdge and get specific data to support the need for changes. Review collected by and hosted on G2.com.

What do you dislike about BrightEdge?

It is difficult to remember where I saw some specific reporting sometimes. The UX is more around product breakdowns rather than user needs. Review collected by and hosted on G2.com.

Verified User in Manufacturing
TM
Verified User in Manufacturing
Enterprise (> 1000 emp.)
"BrightEdge AI Catalyst Icreased Our LLM Citations"
5/5
What do you like best about BrightEdge?

BrightEdge's AI Catalyst function has helped me increase LLM citations to my organization's website by double-digit margins. Review collected by and hosted on G2.com.

What do you dislike about BrightEdge?

In some cases, BrightEdge's functions work off of Bing Webmaster or Google Analytics, which is specifically difficult for my organization as I don't have admin access to those tools. Review collected by and hosted on G2.com.

Zack C.
ZC
Zack C.
"Transformative SEO Tool with Powerful AI Features"
5/5
What do you like best about BrightEdge?

I find the Content IQ feature to be incredibly helpful over the last few years. It has provided me with valuable insights into my website's performance. On a similar note, the AI Catalyst feature stands out as it allows me to see how my website stacks up against the competition within the rapidly evolving search landscape. This feature has become increasingly valuable with the emergence of new search dynamics and platforms like ChatGPT. The ability to have a centralized location where I can understand my competitive stance and citation sources is tremendously beneficial. Additionally, DataCube is an invaluable tool that I use regularly for keyword and competitor research. It provides essential insights into where competitors rank that we might not, which is crucial for staying competitive. I also greatly appreciate how BrightEdge simplifies the process of tracking keywords across numerous websites I have worked on throughout my career. The intuitive nature of the platform facilitates easy reporting and understanding of ranking changes and algorithm updates. Furthermore, the initial setup with BrightEdge was effortless, thanks to the assistance from their CSM. Their help in incorporating our keyword list and setting up keyword and page groups made the process much easier than anticipated. Review collected by and hosted on G2.com.

What do you dislike about BrightEdge?

Nothing at this time Review collected by and hosted on G2.com.

Shane M.
SM
Shane M.
Digital Marketing Specialist
Mid-Market (51-1000 emp.)
"SEO Life saver"
5/5
What do you like best about BrightEdge?

Co-pilot and new AI tools to help brands that we can't throw a lot of resources at. Review collected by and hosted on G2.com.

What do you dislike about BrightEdge?

Initial learning curve with tools can be a little bit of hurdle Review collected by and hosted on G2.com.

Verified User in Transportation/Trucking/Railroad
UT
Verified User in Transportation/Trucking/Railroad
Enterprise (> 1000 emp.)
"BrightEdge: The Robust SEO Leader with Seamless Setup"
5/5
What do you like best about BrightEdge?

I have been using BrightEdge for six years and am very happy with the progress they have made. BrightEdge stands out for its robustness compared to other platforms like SEMrush, and its setup process was extremely simple and seamless, thanks to the help from the account manager assigned to us. The platform's capabilities in solving the AI landscape shift by providing tools to understand visibility changes and offering competitive recommendations are very valuable to me. I greatly appreciate features like Data CubeEx, which has seen significant growth in its analytical capabilities over the years. The integration of content recommendations and the AI catalyst enhances our brand presence, making a significant positive difference. SearchIQ and Content Advisor are particularly amazing for providing ongoing recommendations. I find their constant investment in technology to adapt to AI and SEO changes very promising. I rate BrightEdge a 10 out of 10 for recommending to another business due to its effective functionalities and sustained innovations. Review collected by and hosted on G2.com.

What do you dislike about BrightEdge?

I would like to see more visualization options within the tool and dashboards for better ongoing visibility. Additionally, having notifications or recommendations in real-time would be beneficial. Review collected by and hosted on G2.com.

Jordan H.
JH
Jordan H.
Digital Content Marketing Strategist
Enterprise (> 1000 emp.)
"Such a useful tool to improve SEO rankings"
5/5
What do you like best about BrightEdge?

I like how easy the platform is to use and how the BrightEdge team helps us come up with and achieve goals. Review collected by and hosted on G2.com.

What do you dislike about BrightEdge?

Not having all locations available within my state and having to manually request those Review collected by and hosted on G2.com.

Rob F.
RF
Rob F.
Digital Marketing Manager
Enterprise (> 1000 emp.)
"Expert Guidance Makes Brightedge Stand Out, Be Thorough With Your Setup"
5/5
What do you like best about BrightEdge?

The guidance and direction we get on our regular calls with Brightedge are extremely valuable. The tool itself is fantastic, but it's really the value of a dedicated expert that makes the relationship highly valuable. Review collected by and hosted on G2.com.

What do you dislike about BrightEdge?

It can be a bit complex and time consuming to work through the initial setup, and if you don't get that right upfront, then you're moving your baseline and restarting when you make adjustments. Review collected by and hosted on G2.com.

Sara M.
SM
Sara M.
"Elevate Content Strategy with BrightEdge"
5/5
What do you like best about BrightEdge?

I appreciate BrightEdge's ability to optimize content effectively. It helps structure articles, recommends topics to cover, and provides keywords to add to the copy, which enhances the overall quality and relevance of the content. The on-page recommendations and site assessments are extremely valuable, as they provide us with crucial metrics necessary for reporting to leadership and outline actionable next steps for improvement. I find the initial setup process very easy, making it accessible and time-efficient right from the start. My high likelihood of recommending BrightEdge, scoring it a 10 out of 10, reflects my overall satisfaction with the product. Review collected by and hosted on G2.com.

What do you dislike about BrightEdge?

Addressing the debate on if SEO has a causation or correlation impact. Review collected by and hosted on G2.com.

SS
Sarah S.
Marketing Manager
Mid-Market (51-1000 emp.)
"Speedy SEO Updates with Outstanding Support"
5/5
What do you like best about BrightEdge?

I love how BrightEdge speeds up the process and makes SEO updating easy, which really helps with time management. Having a dedicated Customer Service Manager that I work with every other week is fantastic. As someone new to SEO management, she helps me focus and understand what needs to be done to be successful. This support makes navigating the many available tools much less overwhelming. Review collected by and hosted on G2.com.

What do you dislike about BrightEdge?

We're very early on in our relationship with BrightEdge, and there are so many tools available, it can be a little overwhelming. Review collected by and hosted on G2.com.