Verified User in Financial Services
UF
Verified User in Financial Services
Enterprise (> 1000 emp.)
"Helpful Support and Data with Regular New Features"
4/5
What do you like best about BrightEdge?

The team’s support has been helpful, and the data is very specific. I also appreciate having access to new features and new data as they become available. Review collected by and hosted on G2.com.

What do you dislike about BrightEdge?

Sometimes it’s difficult to figure out where to go in the system or how to navigate to what I need. Review collected by and hosted on G2.com.

Andrea N.
AN
Andrea N.
Digital Marketing Manager
Enterprise (> 1000 emp.)
"BrightEdge: Cutting-Edge AI Tools and Webinars for SEO Success"
5/5
What do you like best about BrightEdge?

I love how BrightEdge is constantly evolving with AI search recommendations, tools, and dashboards. They also host useful webinars about AI search strategy. BrightEdge is a powerful tool for SEO strategy and they are always changing as search changes. Review collected by and hosted on G2.com.

What do you dislike about BrightEdge?

The interface isn't always easy to use or navigate. It is extremely powerful and packed with multiple options or views, but for strategy managers who aren't constantly in the platform, it can be hard to get around and find what you need. If you are in it often, I'm sure this isn't a problem Review collected by and hosted on G2.com.

Verified User in Building Materials
UB
Verified User in Building Materials
Mid-Market (51-1000 emp.)
"Plain-Language Insights and Responsive CSM Support"
4.5/5
What do you like best about BrightEdge?

Being able to see things in plain language has been really helpful. Also, the support from our CSM has made everything easy to work with, and we’re able to get the answers we need. Review collected by and hosted on G2.com.

What do you dislike about BrightEdge?

Sometimes the training doesn’t feel tailored to our specific type of business. In our case, we’re in building supply, and I’d like the training to reflect that more closely. Review collected by and hosted on G2.com.

Joshua L.
JL
Joshua L.
Senior Manager, Head of Digital and Social Media
Small-Business (50 or fewer emp.)
"Insightful SEO Platform with Transparency Concerns"
3/5
What do you like best about BrightEdge?

I like that BrightEdge is thinking outside the box and creating custom tools that answer questions marketers have consistently, which other platforms can't answer, particularly Google's Search Console, which is very basic. It gives us the ability to go deeper and to have historical data that we lose after a time with Search Console. Also, it was not too hard and relatively easy to set up. Review collected by and hosted on G2.com.

What do you dislike about BrightEdge?

BrightEdge is not very transparent in terms of what limitations there are in its datasets and will tend to oversell what it can offer to get you in the door. And then later on, you realize that they can't actually give you what you're looking for. What they supposedly promised. Review collected by and hosted on G2.com.

Verified User in Manufacturing
UM
Verified User in Manufacturing
Mid-Market (51-1000 emp.)
"Incredible CSM Support and Continuous Innovation from BrightEdge"
5/5
What do you like best about BrightEdge?

Our CSM Sarah James is incredible! She’s always so positive and helps us come up with new ideas and ensures we stay up-to-date with the latest trends. We also like that BrightEdge, as an organization, is always innovating and rolling out new tools and features so that we can stay on top of SEO/AEO. Review collected by and hosted on G2.com.

What do you dislike about BrightEdge?

Only being able to have AI Catalyst on one of our domains. Review collected by and hosted on G2.com.

Charley A.
CA
Charley A.
Director of Web Management and Digital Marketing
Mid-Market (51-1000 emp.)
"BrightEdge is truly a partner in SEO"
5/5
What do you like best about BrightEdge?

BrightEdge is a great platform. The features are robust and the access to data is top-notch. But, the customer service is the thing that really sets them apart. I have a small team and so having a biweekly meeting/ work session with an expert is invaluable. Review collected by and hosted on G2.com.

What do you dislike about BrightEdge?

Some of the menu items aren't organized intuitively. There is a learning curve to which tools/settings are where. There are some issues with platform speed. The delay is only a few seconds but I would love to see a speedier response. Review collected by and hosted on G2.com.

Ron H.
RH
Ron H.
SEO Manager
Enterprise (> 1000 emp.)
"Great results and fun using BrightEdge."
5/5
What do you like best about BrightEdge?

Everything I need to be a successful SEO is in BrightEdge. Tools like data cube provide a lot of insight and allow me to get information in one place and not have to go to different platforms. Review collected by and hosted on G2.com.

What do you dislike about BrightEdge?

I was trying to convince the people in my current company to get BrightEdge. Any help is appreciated. More help creating dashboards and more flexibility to making custom dashboards. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Verified User in Marketing and Advertising
Mid-Market (51-1000 emp.)
"All-in-One SEO Research and Content Planning Backed by Data"
4.5/5
What do you like best about BrightEdge?

Being able to do all of the research for SEO and writing planning in one place, with data to back up why we are doing what we are doing (for executive) Review collected by and hosted on G2.com.

What do you dislike about BrightEdge?

It is sometimes hard to navigate and find tools Review collected by and hosted on G2.com.

Verified User in Higher Education
UH
Verified User in Higher Education
Mid-Market (51-1000 emp.)
"Powerful Keyword Insights for Optimising Live Campaigns"
4/5
What do you like best about BrightEdge?

The keyword insights it provides to optimise live campaigns. Review collected by and hosted on G2.com.

What do you dislike about BrightEdge?

My experience to date has been good. Nothing to call out so far. Review collected by and hosted on G2.com.

Verified User in Manufacturing
AM
Verified User in Manufacturing
Enterprise (> 1000 emp.)
"Powerful SEO Insights and Content Guidance for Higher Rankings"
5/5
What do you like best about BrightEdge?

Propriety data set with datacubeX. Oncrawl for in depth technical site health reporting.

Content advisor to assist with authoring page content to secure high rankings.

AI insights for tracking LLM mentions/citations Review collected by and hosted on G2.com.

What do you dislike about BrightEdge?

No sitemap support. I would ditch screaming frog completely if Brightedge had this.

An integration with Jasper would be helpful. Review collected by and hosted on G2.com.