BrightEdge Reviews & Product Details

The attention to detail and customer service is bar-none the best. You're assigned an account rep from the beginning of the relationship and the concern they all have to make your business grow and flourish is amazing. They have worked with us to create customized reports, asked questions to understand an industry that little is understood. With their help, we have moved in on the competition and seen increases in business we have never seen before. Review collected by and hosted on G2.com.

Currently, there is nothing we are unhappy with. Review collected by and hosted on G2.com.

Reporting Dashboards, Content Recommendations and Data Cube results - altogether every bit of research I do in BrightEdge leads to actionable insights Review collected by and hosted on G2.com.

The only drawback I can see with BrightEdge is the ability to dig deeper into Business Intelligence. While you can connect your Analytics and Ads accounts, I'd like to get below the surface on content recommendations. I'm hoping to explore more of the platform's features regarding content gap analysis, competitive analysis, etc. I know these features are available but right now we aren't able to effectively use them. Review collected by and hosted on G2.com.

The ease and ability to be able to support analysis and reporting across an entire, complex organization with multiple operating units, divisions and stakeholders.

Beyond the platform, the account and support folks I've worked with over the years at BrightEdge have been phenomenal. They go above and beyond and are comfortable with pushing you forward to find success. I've found them to be more 'partner' than just 'support'.

The last piece I'll note is the community. BrightEdge has really done a great job to promote and foster a community that is way more than just focused on the platform. Their local user groups have been tremendous for knowledge sharing and networking (pre-Covid, anyways) with other SEO and digital folks. Review collected by and hosted on G2.com.

Most of my dislikes about the platform have been gradually disappearing as they've done a lot of work around UX and task completion.; eliminating some of the redundancy and reducing the number of clicks needed to do key tasks. Review collected by and hosted on G2.com.

The multiple tools within and the different way to get at the metrics via data cube, keyword analysis, etc. The support/client success team has always been an extension of my team - they deliver valuable work, provide strategic direction and recommendations and support my team in anyway that I may need. Review collected by and hosted on G2.com.

Nothing at this time. Unfortunately, bandwidth prevents me from learning all of the widgets and BE's full capabilities. I hope they continue to look at ways to integrate with CMS. Review collected by and hosted on G2.com.

BrightEdge listens to the needs of its customers more than any other software vendor I've worked with. They truly cares about customer success, and makes sure the platform capabilities match the ever changing needs of the customer. For example, BrightEdge Instant was launched from a need of customers like myself wanting instant ranking data and SERP layouts. Instant has also become my go-to keyword research engine because it has consolidating a lot of disparate platforms i was using into one powerful section within BrightEdge with up to the minute data on keywords. Review collected by and hosted on G2.com.

There's very little to dislike, but the platform can become cost prohibitive if you need to track many keywords across multiple locales and/or search engines. Review collected by and hosted on G2.com.

Data Cube is an essential SEO tool that I cannot live without. It boasts the longest running collection of SEO ranking and domain-level data and thus is without equal in my opinion. I would put their upgraded tools, like Instant, Link Equity Manager and Market Insights, up there as well. Not every enterprise can afford the upgraded tools so I will only say that if you can they are worth every additional penny. All SEO tools offer something a little different but BrightEdge comes pretty close to having everything I need. I can track links, review technical issues, and assign them to my staff. Reporting is top-notch too. Bottom line: whether you go all in or just take a base package just know that BrightEdge can make your life much easier as an SEO. I am able to translate my overarching SEO strategies into actionable pieces and then track and measure performance. I have used them twice in my career and consider them a big part of my success. Finally, your customer success team is there to help you win and make you look. I've had several reps, all up to the task. My CSM team is the cherry on top. Review collected by and hosted on G2.com.

SEO tools are only as good as what you put into them and BrightEdge is no different. It takes time to research, strategize, and put your plan into action. How you set up BrightEdge can help you exponentially. At the same time, if you don't put in effort into setup you may not reap all you can out of them. If you are new to their platform, you may also have trouble understanding where to find things. Looking in settings to create your keyword groups may not be all that intuitive but once you realize that all setup is in your settings, it is a breeze. Also recommendations have come a long way but hard to automate what is inside an SEO's head. A small gripe really given all of the value I receive from their platform but needed to say it nonetheless. Review collected by and hosted on G2.com.

I personally love DataCube as well as Instant. These two features alone do more than any other platform. The rest - things like ContentIQ is cherry on top! Review collected by and hosted on G2.com.

I would love to have more control in ContentIQ. I am sure they will evolve it and will happen soon! Review collected by and hosted on G2.com.

Weekly/biweekly SEO consulting calls with our customer success team; real-time research results; opportunities to connect with their user community. Early on in the pandemic, BrightEdge arranged a virtual community session with home-delivered dinners. Last year, they hosted an onsite workshop for our team, with colleagues not even using the tool, to help us set & align on SEO strategy. BrightEdge brings a personal touch in a highly technical space. Review collected by and hosted on G2.com.

There are cheaper tools out there, so budget approval that looks only at cost can be a challenge. But for our team, the white-glove consultation our BrightEdge success reps provide is like having a dedicated SEO team member. Our SEO returns have been solid after one year and more than made the case for us to renew. Review collected by and hosted on G2.com.

BrightEdge is a great SEO tool. The support team behind it is outstanding. They provide good training as to how to use the tool and then biweekly updates to help you best optimize your SEO. BrightEdge has a complete library of tools you can use to learn how to best use the tool.

The upside of using BrightEdge is how you are better able to maximize the results of your webstie. It also allow you to maximize the results of your other marketing communication tools too.

BrightEdge provides some strong executive summary tools that help you tell your story to management. Review collected by and hosted on G2.com.

It takes a time to learn the tool and how to best use it. To get the most out of the tool you need to spend a minimum of five hours per week working with the tool to start to see the benefits. When you begin to use the tool you need lots of consultation time from the BrightEdge team.

You need to be aware of the time required upfront and on an ongoing based before you purchase the tool. This information should be made clearer in the buying process.

The downside of a tool like this is that you are required to do the work vs. having the consultant handle it. What is least helpful about BrightEdge is the change of consultants. However, it should be noted that each consultant assigned to us was very good. Review collected by and hosted on G2.com.

It took us a while to get the account set up, some of that our issues and some were communication issues with our old rep. Once we did get the account set up properly it was amazing to see insights we didn't have previously. We could even customize dashboards and reports to be emailed to us that showed high level performance. With certain keywords, we could go in and see recommendations to improve performance for the landing pages for these keywords or keyword sets. The platform provided great recommendations that really helped our performance. Review collected by and hosted on G2.com.

The time to set up our account took a while. Some of this was communication with our previous rep. We mentioned this to a higher up and were switched to a new rep who was fantastic and took the time to help us get the account to a great place and provided great recommendations for set up. Review collected by and hosted on G2.com.

Working with the account team that helps to support our goals is definitely a highlight. They listen and work with us to identify opportunities resulting in strong organic growth. As far as the platform goes, the feature we probably use the most is the Data Cube research tool. It gives us instant insights that help inform our strategies along with the Share of Voice feature. Review collected by and hosted on G2.com.

I think it would be nice to see more technical based features. We currently use a separate technical based platform to fill in the gaps between the content & technical insights. Review collected by and hosted on G2.com.

I really like the insights from Data Cube, as well as being able to create custom Dashboards/reporting. We also have had a great experience with the team from BrightEdge since Day 1 when we moved to their solution. Review collected by and hosted on G2.com.

I wish there was more to COntent IQ. Can sometimes feel like errors are not clear and it will sometimes freezes when trying to review the data. Review collected by and hosted on G2.com.

Price, potential for rapid outcomes, ease of use, and the broad application across both the website as well as the content on the website – and social media! The onramp team is patient and talented, the toolset is focused, the user interface is intuitive. Review collected by and hosted on G2.com.

The tutorials are outdated with the latest product upgrades. This is not a big deal, as the training team is dedicated to making sure you know what to do with this very effective tool set. Review collected by and hosted on G2.com.

The team that supports you to help you get and close new business is key to the success of the platform. They help you to prepare data and slides that you can integrate into presentations. They help get thing started for you and really crank it up. Review collected by and hosted on G2.com.

It could be easier to integrate into other reporting platforms. They have an API feed but maybe additional ways to integrate into a reporting platform like tableau. Review collected by and hosted on G2.com.

The combination of the tools and the account manager support has allowed us to continue to grow our SEM results and ensure we chase the relevant items. Review collected by and hosted on G2.com.

The word rank measurement tool is not as clean as other tools, but still effective. Review collected by and hosted on G2.com.

BrightEdge has a great professional services team that gives actionable advice and tips to proactively improve SEO. They are proactive about staying on top of client-facing issues including contracts, are flexible in contract negotiations. They help ensure the platform is giving us exactly what we want and their account managers and professional services team members are knowledgeable in our space which can be difficult to navigate. They are also consistently rolling out new features and improving the platform with UI/UX improvements to make it easier to use, etc... Review collected by and hosted on G2.com.

I currently have no misgivings with the platform or services that are being given at this time. Review collected by and hosted on G2.com.

BrightEdge provides excellent insights into the keywords that we are interested in as well as surfacing new opportunities and targets. We also like the aggregation capabilities for understanding opportunities around page group types in addition to individual URLs. BrightEdge gives a clear lens for competitive analysis which would otherwise be required by multiple resources and disconnected. The StoryBuilder feature makes surfacing reports to executive management, easy, clear, and consistent. The platform does a great job of flagging potential issues for attention and the support staff are knowledgeable and responsive. Review collected by and hosted on G2.com.

There are no downsides to using BrightEdge. I do believe that the User Interface could be improved and in some cases is less than intuitive. This is an area where they continue to adjust and improve, but I believe it can still be better. Review collected by and hosted on G2.com.

The tool itself has not only an easy on-ramp for beginners, so you can get started on keyword research and optimization right away, but also has layers of depth in capabilities, which is helpful I think especially for larger organizations. The UI is intuitive but I keep discovering new features.

But what sets it apart for me is the level of expertise and attention we get from our CSM, plus the great training, both online and classroom, and their help files are really helpful. And every time I've submitted a special request to customer support through the BE request link, I've gotten very prompt turnaround and personalized answers to my questions, with offers to help more. Review collected by and hosted on G2.com.

The complexity of the tool can be slightly intimidating, so it's essential to work with your CSM and get at least one admin trained so you can set it up for (mostly) self-service by your users. Review collected by and hosted on G2.com.

Having everything I would need for SEO maintenance on one platform is ideal for professionals who are always cycling through different tabs and tools.

BrightEdge's keyword research, page rankings, backlinks, and page recommendations in one platform affords you more time for day-to-day tasks.

The organization can't be overlooked, being able to export all of your keywords to a spreadsheet with the necessary data (Search Volume, Page Rankings) makes it easier to communicate with members of the team who aren't familiar with SEO.

Local businesses can benefit from seeing which keywords qualify for additional Google features like the 3-Pack from within the platform. This gives us an advantage over our competitors in our industry, not to mention being able to track where your competitors rank for those same keywords.

I also enjoy the networking opportunities that come with being a BrightEdge user which includes your own account manager. It's important to have someone who you are able to discuss what to anticipate in terms of algorithm changes and trends within the industry to stay ahead, having a team of professionals to shoot questions over to is invaluable. Review collected by and hosted on G2.com.

The biggest factor that companies will have to come to terms with is the price of the platform, certain premium features are hidden behind additional paywalls but they're not necessary to garner the full value of the platform. Review collected by and hosted on G2.com.

BrightEdge is a very powerful tool to manage SEO performance, while being extremely easy-to-use. The proprietary technology and automated recommendations makes it extremely easy to identify exactly what to do to improve SEO performance. The reports and analytics are also extremely helpful in tracking our own performance compared to key competitors, over a period of time. The Link Equity Manager feature was able to push many of our Page 2 and Page 3 keywords to Page1 on Google.

Above all, the Sales and Customer Success teams at BrightEdge are probably one of the best, if not THE best, across B2B SaaS solutions. It has been an absolute pleasure working with the BrightEdge team. Review collected by and hosted on G2.com.

Nothing really. The platform keeps evolving and adds new features and capabilities regularly. So, overall, it's a great solution for SEO management. Review collected by and hosted on G2.com.

I have been using BrightEdge for about 6 years now and take it wherever I go. I consider it a luxury, even though it is now integral to what I do as an SEO and what I can do for a company as an SEO. Their data cube is a necessity to how I look at websites and how I construct my content planning. Their Content IQ is how I look for site issues and measure the health of my site. Their dashboards are how I report back to the business. Review collected by and hosted on G2.com.

For an experienced SEO like me, their page suggestions often don't make sense or hold water. The suggestions are automated and based on elements of SEO that I don't find helpful or useful. Might be fine for someone newer to SEO, but I usually skip over these. Same could be said for their Home screen data points. Nice but not essential to what I need to do my job Review collected by and hosted on G2.com.

The toolset is extremely robust but my all-time favorite aspect is my rep. She has become an extension of my SEO team. We leverage either her SEO knowledge or she consults with their researchers/analysts to help us make intelligent decisions for past, present, and future SEO campaigns. Review collected by and hosted on G2.com.

Its a slightly expensive tool but when factoring in the expertise that we get with it, it makes it worth it. But if they dropped the price, I wouldnt complain. Review collected by and hosted on G2.com.

I like using BrightEdge because it is always working for be, sending me suggestion for quick wins and major errors that need to be fixed on my websites. Review collected by and hosted on G2.com.

Nothing, It is light years ahead of what we were using and it is worth the investment of budget and time to make it work. Review collected by and hosted on G2.com.

The combination of the dashboard giving insight into how your site is performing and the expertise you can get on the phone when needed. Review collected by and hosted on G2.com.

Don't really dislike anything as I've been a customer for several years. Review collected by and hosted on G2.com.

The support and insights. And service.=) Review collected by and hosted on G2.com.

Nothing to report here. Like them a lot. Review collected by and hosted on G2.com.