--- title: BrightEdge Reviews meta\_title: 'BrightEdge Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 839 reviews by the users' company size, role or industry to find out how BrightEdge works for a business like yours. aggregate\_rating: rating\_value: 4.4 review\_count: 839 scale: '5' date\_modified: '2026-08-10' parent\_category: name: Artificial Intelligence url: https://www.g2.com/categories/artificial-intelligence --- ### BrightEdge Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users appreciate the **cutting-edge AI features** of BrightEdge, enhancing content optimization and driving success in SEO. [(43 mentions)](https://www.g2.com/products/brightedge/reviews?filters%5Bsentiment_snippet%5D=1773636&qs=pros-and-cons#reviews) Users value the **valuable insights** from BrightEdge, empowering strategic decisions and ensuring competitiveness in a dynamic search landscape. [(34 mentions)](https://www.g2.com/products/brightedge/reviews?filters%5Bsentiment_snippet%5D=1773911&qs=pros-and-cons#reviews) Users appreciate the **cutting-edge tools** of BrightEdge for enhancing SEO performance and competitor analysis effectively. [(27 mentions)](https://www.g2.com/products/brightedge/reviews?filters%5Bsentiment_snippet%5D=1774264&qs=pros-and-cons#reviews) Users find BrightEdge's **content creation support** invaluable, enhancing keyword strategies and driving web traffic effectively. [(20 mentions)](https://www.g2.com/products/brightedge/reviews?filters%5Bsentiment_snippet%5D=1774295&qs=pros-and-cons#reviews) Users highlight the **ease of use** of BrightEdge, praising its integration and intuitive platform for digital marketing. [(15 mentions)](https://www.g2.com/products/brightedge/reviews?filters%5Bsentiment_snippet%5D=1774780&qs=pros-and-cons#reviews) Users find the **learning curve complex** , requiring several months for mastery and more instructional support. [(20 mentions)](https://www.g2.com/products/brightedge/reviews?filters%5Bsentiment_snippet%5D=1774976&qs=pros-and-cons#reviews) Users find the **slow loading** of BrightEdge can be frustrating, though it offers valuable data and features. [(10 mentions)](https://www.g2.com/products/brightedge/reviews?filters%5Bsentiment_snippet%5D=1773865&qs=pros-and-cons#reviews) Users find the **limited features** of BrightEdge frustrating, especially regarding keyword volume and automation capabilities. [(8 mentions)](https://www.g2.com/products/brightedge/reviews?filters%5Bsentiment_snippet%5D=1774946&qs=pros-and-cons#reviews) Users find that the **data overload** from BrightEdge can be overwhelming, especially for those new to SEO. [(7 mentions)](https://www.g2.com/products/brightedge/reviews?filters%5Bsentiment_snippet%5D=1774067&qs=pros-and-cons#reviews) Users find the **high costs** of BrightEdge challenging, especially for those with limited budgets. [(7 mentions)](https://www.g2.com/products/brightedge/reviews?filters%5Bsentiment_snippet%5D=1774337&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of BrightEdge ##### 1. AI Features Users appreciate the **cutting-edge AI features** of BrightEdge, enhancing content optimization and driving success in SEO. [ See 43 mentions ](https://www.g2.com/products/brightedge/reviews?filters%5Bsentiment_snippet%5D=1773636&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 5.0/5 "I’ve had a great experience and really appreciate the support my Success Manager provides." What do you like about BrightEdge? Helpful Success Managers who are responsive and supportive. I also appreciate the additional help from the Project Services team when I need it. The r ![Chiara G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Chiara G.") CG Chiara G. Mid-Market (51-1000 emp.) 3.0/5 "Powerful SEO Tool with a Steep Learning Curve" What do you like about BrightEdge? I like that BrightEdge has tons of tools, which can serve any of my purposes. It helps me make anything I want and search for anything I need. It's an ##### 2. Valuable Insights Users value the **valuable insights** from BrightEdge, empowering strategic decisions and ensuring competitiveness in a dynamic search landscape. [ See 34 mentions ](https://www.g2.com/products/brightedge/reviews?filters%5Bsentiment_snippet%5D=1773911&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") T Verified User Enterprise (\> 1000 emp.) 3.5/5 "Powerful SEO Insights, but a Challenging Platform for Non‑SEO Natives" What do you like about BrightEdge? Lots of opportunities, functions and insights ![Ron H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ron H.") RH Ron H. Enterprise (\> 1000 emp.) 5.0/5 "Great results and fun using BrightEdge." What do you like about BrightEdge? Everything I need to be a successful SEO is in BrightEdge. Tools like data cube provide a lot of insight and allow me to get information in one place ##### 3. SEO Optimization Users appreciate the **cutting-edge tools** of BrightEdge for enhancing SEO performance and competitor analysis effectively. [ See 27 mentions ](https://www.g2.com/products/brightedge/reviews?filters%5Bsentiment_snippet%5D=1774264&qs=pros-and-cons#reviews) See Related User Reviews SS Sarah S. Mid-Market (51-1000 emp.) 5.0/5 "Speedy SEO Updates with Outstanding Support" What do you like about BrightEdge? I love how BrightEdge speeds up the process and makes SEO updating easy, which really helps with time management. Having a dedicated Customer Service ![Joseph R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Joseph R.") JR Joseph R. Enterprise (\> 1000 emp.) 4.5/5 "Consistently releasing NEW relevant tools" What do you like about BrightEdge? The constant evolution of the tool. Each year there is a new tool that helps with SEO research and work. ##### 4. Content Creation Users find BrightEdge's **content creation support** invaluable, enhancing keyword strategies and driving web traffic effectively. [ See 20 mentions ](https://www.g2.com/products/brightedge/reviews?filters%5Bsentiment_snippet%5D=1774295&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") T Verified User Mid-Market (51-1000 emp.) 4.0/5 "Excellent SEO Optimization and Content Guidance" What do you like about BrightEdge? Working with our advisor to optimize SEO for our blogs. I also enjoy running blogs through content advisor to make sure I’m hitting the mark. ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 4.5/5 "Invaluable Keyword Insights and AI Tracking for Marketers" What do you like about BrightEdge? Brightedge has been incredibly valuable in providing our marketing team with insight into which keywords are bringing traffic to each page. One aspect ##### 5. Ease of Use Users highlight the **ease of use** of BrightEdge, praising its integration and intuitive platform for digital marketing. [ See 15 mentions ](https://www.g2.com/products/brightedge/reviews?filters%5Bsentiment_snippet%5D=1774780&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Mid-Market (51-1000 emp.) 4.5/5 "Straightforward Toolset That Keeps All Search Data in One Place" What do you like about BrightEdge? Very straightforward toolset that’s easy to use. I like having all my search data in one place, which makes it simple to find what I need. ![Jordan H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jordan H.") JH Jordan H. Enterprise (\> 1000 emp.) 5.0/5 "Such a useful tool to improve SEO rankings" What do you like about BrightEdge? I like how easy the platform is to use and how the BrightEdge team helps us come up with and achieve goals. ### 5 Cons or Disadvantages of BrightEdge ##### 1. Learning Curve Users find the **learning curve complex** , requiring several months for mastery and more instructional support. [ See 20 mentions ](https://www.g2.com/products/brightedge/reviews?filters%5Bsentiment_snippet%5D=1774976&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") I Verified User Enterprise (\> 1000 emp.) 4.5/5 "New and Innovative Tools That Stand Out" What do you dislike about BrightEdge? Not as user friendly, needs training to learn ![Andrea N.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Andrea N.") AN Andrea N. Enterprise (\> 1000 emp.) 5.0/5 "BrightEdge: Cutting-Edge AI Tools and Webinars for SEO Success" What do you dislike about BrightEdge? The interface isn't always easy to use or navigate. It is extremely powerful and packed with multiple options or views, but for strategy managers who ##### 2. Slow Loading Users find the **slow loading** of BrightEdge can be frustrating, though it offers valuable data and features. [ See 10 mentions ](https://www.g2.com/products/brightedge/reviews?filters%5Bsentiment_snippet%5D=1773865&qs=pros-and-cons#reviews) See Related User Reviews ![Suzanne B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Suzanne B.") SB Suzanne B. Enterprise (\> 1000 emp.) 5.0/5 "Search Marketing Strategist" What do you dislike about BrightEdge? We do experience some slowness with the platform but it provides so much valuable data. ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Mid-Market (51-1000 emp.) 4.0/5 "Powerful Content Tools and Share of Voice Tracking" What do you dislike about BrightEdge? The speed of brightedge to load the results can be quite slow ##### 3. Limited Features Users find the **limited features** of BrightEdge frustrating, especially regarding keyword volume and automation capabilities. [ See 8 mentions ](https://www.g2.com/products/brightedge/reviews?filters%5Bsentiment_snippet%5D=1774946&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") T Verified User Small-Business (50 or fewer emp.) 4.0/5 "Effortless to Use and Streamlines Virtual Tasks" What do you dislike about BrightEdge? That sometimes some features appear to be hidden and the BrightEdge volume might be confusing, I prefer the SERP volume when it comes to keywords. Al ![Scott W.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Scott W.") SW Scott W. Mid-Market (51-1000 emp.) 4.5/5 "BrightEdge: Master of Organic Search Optimization" What do you dislike about BrightEdge? Some of the features are hard to find intuitively. ##### 4. Data Overload Users find that the **data overload** from BrightEdge can be overwhelming, especially for those new to SEO. [ See 7 mentions ](https://www.g2.com/products/brightedge/reviews?filters%5Bsentiment_snippet%5D=1774067&qs=pros-and-cons#reviews) See Related User Reviews ![Suzanne B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Suzanne B.") SB Suzanne B. Enterprise (\> 1000 emp.) 5.0/5 "Search Marketing Strategist" What do you dislike about BrightEdge? We do experience some slowness with the platform but it provides so much valuable data. ![Devin N.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Devin N.") DN Devin N. 4.0/5 "Comprehensive SEO Tool with Regular Updates" What do you dislike about BrightEdge? There is a lot of information and tools so it’s kind of overwhelming sometimes. ##### 5. High Costs Users find the **high costs** of BrightEdge challenging, especially for those with limited budgets. [ See 7 mentions ](https://www.g2.com/products/brightedge/reviews?filters%5Bsentiment_snippet%5D=1774337&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Small-Business (50 or fewer emp.) 5.0/5 "Invaluable Customer Success Support for a One-Person SEO Team" What do you dislike about BrightEdge? I wish it was more cost efficient because we are tight on budget ![Mollie S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mollie S.") MS Mollie S. Enterprise (\> 1000 emp.) 4.5/5 "AI Catalyst and Dashboards Drive Daily Success" What do you dislike about BrightEdge? There is a significant cost involved, and it is hard to get the team to use it so that we are receiving the full value. ![Verified User in Financial Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Financial Services") UF Verified User in Financial Services Enterprise (\> 1000 emp.) 7/20/2026 "Helpful Support and Data with Regular New Features" 4/5 What do you like best about BrightEdge? The team’s support has been helpful, and the data is very specific. I also appreciate having access to new features and new data as they become available. Review collected by and hosted on G2.com. What do you dislike about BrightEdge? Sometimes it’s difficult to figure out where to go in the system or how to navigate to what I need. Review collected by and hosted on G2.com. What problems is BrightEdge solving and how is that benefiting you? It helps us understand our footprint across traditional search engines and LLMs. This makes it easier to demonstrate the performance of our work and show how the changes we’ve made have improved our website. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Andrea N.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Andrea N.") AN Andrea N. Digital Marketing Manager Enterprise (\> 1000 emp.) 11/12/2025 "BrightEdge: Cutting-Edge AI Tools and Webinars for SEO Success" 5/5 What do you like best about BrightEdge? I love how BrightEdge is constantly evolving with AI search recommendations, tools, and dashboards. They also host useful webinars about AI search strategy. BrightEdge is a powerful tool for SEO strategy and they are always changing as search changes. Review collected by and hosted on G2.com. What do you dislike about BrightEdge? The interface isn't always easy to use or navigate. It is extremely powerful and packed with multiple options or views, but for strategy managers who aren't constantly in the platform, it can be hard to get around and find what you need. If you are in it often, I'm sure this isn't a problem Review collected by and hosted on G2.com. What problems is BrightEdge solving and how is that benefiting you? BrightEdge helps us stay visible in search - whether that is traditional SEO or AI search results, it is a powerful tool to gauge current visibility, optimization opportunities, and where we rank against competitors. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: G2 invite on behalf of seller ![Verified User in Building Materials](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Building Materials") UB Verified User in Building Materials Mid-Market (51-1000 emp.) 7/22/2026 "Plain-Language Insights and Responsive CSM Support" 4.5/5 What do you like best about BrightEdge? Being able to see things in plain language has been really helpful. Also, the support from our CSM has made everything easy to work with, and we’re able to get the answers we need. Review collected by and hosted on G2.com. What do you dislike about BrightEdge? Sometimes the training doesn’t feel tailored to our specific type of business. In our case, we’re in building supply, and I’d like the training to reflect that more closely. Review collected by and hosted on G2.com. What problems is BrightEdge solving and how is that benefiting you? It helps me see which pages I have and how to optimize those pages. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Joshua L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Joshua L.") JL Joshua L. Senior Manager, Head of Digital and Social Media Small-Business (50 or fewer emp.) 12/10/2025 "Insightful SEO Platform with Transparency Concerns" 3/5 What do you like best about BrightEdge? I like that BrightEdge is thinking outside the box and creating custom tools that answer questions marketers have consistently, which other platforms can't answer, particularly Google's Search Console, which is very basic. It gives us the ability to go deeper and to have historical data that we lose after a time with Search Console. Also, it was not too hard and relatively easy to set up. Review collected by and hosted on G2.com. What do you dislike about BrightEdge? BrightEdge is not very transparent in terms of what limitations there are in its datasets and will tend to oversell what it can offer to get you in the door. And then later on, you realize that they can't actually give you what you're looking for. What they supposedly promised. Review collected by and hosted on G2.com. What problems is BrightEdge solving and how is that benefiting you? BrightEdge gives me in-depth insights into our SEO, helps predict site traffic, and identifies important keywords. It allows us to delve deeper with historical data that isn't available in Google's Search Console. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: G2 invite on behalf of seller ![Verified User in Manufacturing](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Manufacturing") UM Verified User in Manufacturing Mid-Market (51-1000 emp.) 5/20/2026 "Incredible CSM Support and Continuous Innovation from BrightEdge" 5/5 What do you like best about BrightEdge? Our CSM Sarah James is incredible! She’s always so positive and helps us come up with new ideas and ensures we stay up-to-date with the latest trends. We also like that BrightEdge, as an organization, is always innovating and rolling out new tools and features so that we can stay on top of SEO/AEO. Review collected by and hosted on G2.com. What do you dislike about BrightEdge? Only being able to have AI Catalyst on one of our domains. Review collected by and hosted on G2.com. What problems is BrightEdge solving and how is that benefiting you? We have a very small team of two and BrightEdge’s Autopilot, recommendations, Site Audit, etc. help us tackle more in terms of SEO. It makes it easier for us to stay knowledgeable on best practices and implement necessary changes. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Charley A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Charley A.") CA Charley A. Director of Web Management and Digital Marketing Mid-Market (51-1000 emp.) 10/26/2022 "BrightEdge is truly a partner in SEO" 5/5 What do you like best about BrightEdge? BrightEdge is a great platform. The features are robust and the access to data is top-notch. But, the customer service is the thing that really sets them apart. I have a small team and so having a biweekly meeting/ work session with an expert is invaluable. Review collected by and hosted on G2.com. What do you dislike about BrightEdge? Some of the menu items aren't organized intuitively. There is a learning curve to which tools/settings are where. There are some issues with platform speed. The delay is only a few seconds but I would love to see a speedier response. Review collected by and hosted on G2.com. What problems is BrightEdge solving and how is that benefiting you? BrightEdge is helping us improve our SEO and understand where we stand against our competitors. The Autopilot tool has increased our page speed and made it easy implement a consent bar. The AI tools are game changers! Review collected by and hosted on G2.com. Show More 11/4/2025 Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Ron H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ron H.") RH Ron H. SEO Manager Enterprise (\> 1000 emp.) 1/25/2022 "Great results and fun using BrightEdge." 5/5 What do you like best about BrightEdge? Everything I need to be a successful SEO is in BrightEdge. Tools like data cube provide a lot of insight and allow me to get information in one place and not have to go to different platforms. Review collected by and hosted on G2.com. What do you dislike about BrightEdge? I was trying to convince the people in my current company to get BrightEdge. Any help is appreciated. More help creating dashboards and more flexibility to making custom dashboards. Review collected by and hosted on G2.com. What problems is BrightEdge solving and how is that benefiting you? The ability to check competitor information and gaps. This is a big one. being able to view keyword groups and pages groups easily helps me determine next steps. The content tool is great for making sure your content is optimized. Review collected by and hosted on G2.com. Show More 12/10/2025 Current UserValidated ReviewerSource: Organic ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") UM Verified User in Marketing and Advertising Mid-Market (51-1000 emp.) 5/25/2026 "All-in-One SEO Research and Content Planning Backed by Data" 4.5/5 What do you like best about BrightEdge? Being able to do all of the research for SEO and writing planning in one place, with data to back up why we are doing what we are doing (for executive) Review collected by and hosted on G2.com. What do you dislike about BrightEdge? It is sometimes hard to navigate and find tools Review collected by and hosted on G2.com. What problems is BrightEdge solving and how is that benefiting you? How to increase our brand and website awareness through written content on our page. It’s supporting the refinement of web content Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Higher Education](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Higher Education") UH Verified User in Higher Education Mid-Market (51-1000 emp.) 7/28/2026 "Powerful Keyword Insights for Optimising Live Campaigns" 4/5 What do you like best about BrightEdge? The keyword insights it provides to optimise live campaigns. Review collected by and hosted on G2.com. What do you dislike about BrightEdge? My experience to date has been good. Nothing to call out so far. Review collected by and hosted on G2.com. What problems is BrightEdge solving and how is that benefiting you? How to competitively appear in AI search Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Manufacturing](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Manufacturing") AM Verified User in Manufacturing Enterprise (\> 1000 emp.) 4/15/2026 "Powerful SEO Insights and Content Guidance for Higher Rankings" 5/5 What do you like best about BrightEdge? Propriety data set with datacubeX. Oncrawl for in depth technical site health reporting. Content advisor to assist with authoring page content to secure high rankings. AI insights for tracking LLM mentions/citations Review collected by and hosted on G2.com. What do you dislike about BrightEdge? No sitemap support. I would ditch screaming frog completely if Brightedge had this. An integration with Jasper would be helpful. Review collected by and hosted on G2.com. What problems is BrightEdge solving and how is that benefiting you? Brightedge solves man SEO issues that other platforms like SEMrush and Conductor cannot. Tracking by locale and device is a huge benefit as well as detailed insights into backlinks. Review collected by and hosted on G2.com. 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