Recommendations to others considering Brightcove:
Understand what your video strategy is so you can map Brightcove features to it, and define what you will use as KPI's for that strategy. Review collected by and hosted on G2.com.
What problems is Brightcove solving and how is that benefiting you?
We're a large B2B technology company, and our primary challenges include enabling our audience of engineers to leverage our technologies. We enable our sales force with product information, competitive landscape, and sales tips via video, and create tech tip videos to help enable more self-service problem solving. Additionally we use live events to engage the entire organization for CEO town halls, business unit all-hands, etc. Among the benefits we've realized are more efficient sales processes, reduced tech support engagement, better employee engagement and morale, and a wealth of data we can leverage to help guide our video strategy. Review collected by and hosted on G2.com.