I appreciate the ability to customize emails and set automation sequences with Brevo Marketing Platform. I also like seeing history related to specific contacts and being able to send emails to segmented lists based on our data, rather than to everyone. It’s really useful for our email marketing campaigns as it allows us to increase activation and engagement among users who have signed up for our platform. I also enjoy that multiple users on our team can access and work together. Review collected by and hosted on G2.com.

I have to communicate outside the platform to make sure only one team member is working on a specific campaign at a time. The click rate data seems suspect and doesn't match behavior we are seeing with other analytics. Review collected by and hosted on G2.com.

I appreciate the ability to send transactional emails without a subscription, opting instead for email purchase packages. The quality of the service is more than adequate. Review collected by and hosted on G2.com.

Navigating through the menus to find the right setting is sometimes difficult, especially if you don't use it often. Review collected by and hosted on G2.com.

Brevo is a very dynamic application, easy to use, integrate, and implement with our systems. It has helped us optimize communication and streamline processes in a simple and efficient way, allowing us to send daily segmented emails. When we have questions, there is good and quick customer service, and it also has a lot of documentation to guide us. Review collected by and hosted on G2.com.

Everything is working so far, I haven't had any issues. Review collected by and hosted on G2.com.

Focus on: All-in-one capability and cost-effectiveness.

The "All-in-One" Convenience: I really appreciate how Brevo consolidates email marketing, SMS, WhatsApp, and CRM into a single dashboard. Having transactional emails and marketing campaigns in one place streamlines our entire communication workflow.

Pricing Structure: Unlike many competitors that charge based on the number of contacts, Brevo’s model of charging per email sent is much more scalable for our business. We can maintain a large database without being penalized for it.

Intuitive Automation: The workflow builder is surprisingly powerful for its price point. Setting up automated customer journeys (like welcome sequences or abandoned cart reminders) is straightforward and doesn't require a developer. Review collected by and hosted on G2.com.

The platform is so feature-rich that the initial setup can feel a bit overwhelming for a beginner. However, once you get past the learning curve, the depth of automation and CRM tools is actually its greatest strength Review collected by and hosted on G2.com.

I particularly like the excellent evaluability, the possibility for automation, and the clear, understandable UI. Review collected by and hosted on G2.com.

There is nothing so far, we are super satisfied Review collected by and hosted on G2.com.

It offers great and easy email marketing services - from getting users on your blog and integrating with other platform, everything seems to be very easy. For a newbie, it's definitely a worth trying as they can implement everything their own- from building a list and sending your campaigns ...and it offers a free plan too which is again a great thing. I have been using it for over 3 years and it's working fine for me. Review collected by and hosted on G2.com.

So, far I have witnessed any major cons. But, yeah..there is certain limitation on free plans - with only 2000 users can subscribe max...which made me move different email marketing platform such as Kit. Review collected by and hosted on G2.com.

Sendinblue is the best automation tool for sending emails to a list of contacts. SIB is a user-friendly tool and a time management tool; that is we can schedule the emails whatever time and date before itself, which makes the work goal easier, it's making the work very simple. We can add many subscribers to the list of contacts. A simple and easy-to-use tool for emails, we can add more contacts to send the emails out and also adding extra images, CTA button looks really neat. Review collected by and hosted on G2.com.

This email sending tool is best, so I don't have any problems with it but it is taking bit time to deliver emails, Also sometimes the server gets crashed which is also affecting the emails that are going out. Otherwise, it's an awesome tool for sending emails to a larger audience. Review collected by and hosted on G2.com.

What I like most about Bravo is how easy it is to navigate; the interface feels intuitive, even if you’re using it for the first time. It offers a wide range of options for customizing email workflows and scheduling, making campaign management much more efficient. I love that I can tailor workflows to fit my needs without jumping through too many hoops.

Honestly, one thing that really stands out is how flexible it is. Whether you’re setting up automated sequences or fine‑tuning delivery times, the system gives you the control you need without overwhelming you with complexity. It strikes a great balance between powerful features and a user‑friendly design. Review collected by and hosted on G2.com.

The main area where I think Bravo could improve is its CRM features. Compared to something like HubSpot, it feels a bit limited; for example, taking detailed notes, customizing contact views, and managing relationships isn’t as smooth.

Honestly, for some of these tasks, it sometimes feels like using a Google Sheet would get the job done just as well. I hope future updates bring more flexibility and depth to the CRM side. Review collected by and hosted on G2.com.

I like Brevo Marketing Platform for its unbeatable combination of simplicity, multi-channel flexibility, and strong GDPR readiness, which both marketers and sales reps can use without much training. The unified email and SMS workflow is a standout, allowing us to send coordinated email and SMS follow-ups within the same campaign, improving response rates without the hassle of managing separate tools. I also appreciate the excellent transactional email reliability; critical messages like download confirmations and meeting reminders consistently land in the inbox rather than spam. The intuitive campaign builder, with its fast-loading drag-and-drop editor and responsive templates, lets us launch professional emails in minutes. It's user-friendly enough that even sales team members can create and send personalized follow-ups. Additionally, the built-in GDPR compliance tools, including consent tracking and easy opt-in setup, save us from hours of manual work and ensure we meet EU market standards. The initial setup of Brevo was extremely easy and straightforward—one of the quickest onboarding experiences we’ve had, which required no technical guidance. Review collected by and hosted on G2.com.

First, the marketing automation builder is solid for simple journeys but becomes restrictive for complex, multi-condition workflows. For example, we can’t easily create branched automation based on multiple triggers like lead score, CRM deal stage, past event attendance, and email engagement all at once. More advanced if/then logic, delay customization, and nested automation steps would help us run more precise B2B nurture sequences. Second, CRM integrations—including with our SalesBabu CRM—are functional but not deeply real-time. We can sync contacts and basic engagement data, but changes like lead status updates, unsubscribe events, or meeting outcomes don’t flow back and forth instantly. Having true two-way sync would eliminate manual exports/imports and let sales follow up faster on hot leads. Review collected by and hosted on G2.com.

What I value most is how intuitive it is to manage multi-language campaigns and segmentation. Handling two separate brands, bluon.me and Faboola, in diverse markets such as Italy, Spain, and the DACH region demands accuracy. Brevo makes it straightforward to organize distinct lists and set up clear automation flows for each region and product line, all within one platform. Review collected by and hosted on G2.com.

At times, I find that the reporting interface would benefit from a bit more granularity, allowing for a deeper exploration of specific conversion metrics without the need to export data. Furthermore, as our contact volume increases, navigating the various pricing tiers demands thoughtful consideration to ensure we select the most suitable option. Despite this, the service continues to offer competitive value. Review collected by and hosted on G2.com.