
What I like most about Brevo is the way it balances simplicity with real functionality. It’s easy to launch campaigns quickly, yet it still offers the depth you need for segmentation, automation, and performance tracking. It doesn’t feel overly technical, so it stays accessible, but it’s also powerful enough to support more complex marketing workflows.
I also really appreciate that it’s an all-in-one platform. Being able to manage email, SMS, automation, and contact data in one place makes a huge difference compared to juggling multiple tools. It streamlines our workflow and keeps everything more organized across campaigns and audiences. Review collected by and hosted on G2.com.
One of the main drawbacks is the design editor. It works well for standard emails, but it can feel a bit limiting when you’re trying to create more custom or highly branded layouts. You sometimes have to use workarounds or switch to HTML to get things exactly how you want.
Reporting is another area that could be stronger. The core metrics are there, but the dashboards aren’t as visual or flexible as some other platforms, especially if you’re trying to quickly pull insights or present performance to a team.
There’s also a bit of a learning curve when it comes to setting up more advanced automations. It’s not overly complicated, but it’s not always as intuitive as it could be when you’re building more complex workflows. Review collected by and hosted on G2.com.