Ashlee H.
AH
Ashlee H.
Marketing Manager
Small-Business (50 or fewer emp.)
"Brevo Makes Campaigns Fast and Powerful with an All-in-One Marketing Hub"
4/5
What do you like best about Brevo Marketing Platform?

What I like most about Brevo is the way it balances simplicity with real functionality. It’s easy to launch campaigns quickly, yet it still offers the depth you need for segmentation, automation, and performance tracking. It doesn’t feel overly technical, so it stays accessible, but it’s also powerful enough to support more complex marketing workflows.

I also really appreciate that it’s an all-in-one platform. Being able to manage email, SMS, automation, and contact data in one place makes a huge difference compared to juggling multiple tools. It streamlines our workflow and keeps everything more organized across campaigns and audiences. Review collected by and hosted on G2.com.

What do you dislike about Brevo Marketing Platform?

One of the main drawbacks is the design editor. It works well for standard emails, but it can feel a bit limiting when you’re trying to create more custom or highly branded layouts. You sometimes have to use workarounds or switch to HTML to get things exactly how you want.

Reporting is another area that could be stronger. The core metrics are there, but the dashboards aren’t as visual or flexible as some other platforms, especially if you’re trying to quickly pull insights or present performance to a team.

There’s also a bit of a learning curve when it comes to setting up more advanced automations. It’s not overly complicated, but it’s not always as intuitive as it could be when you’re building more complex workflows. Review collected by and hosted on G2.com.

Justin H.
JH
Justin H.
Marketing Operations Lead
Small-Business (50 or fewer emp.)
"Incredible features for an Unbeatable price!"
5/5
What do you like best about Brevo Marketing Platform?

Nope, it has largely stayed the same. I have not noticed any new updates recently. Review collected by and hosted on G2.com.

What do you dislike about Brevo Marketing Platform?

Just a note saying that I was promise a $50 visa card from Brevo if I completed this survey. So, I spend around 30 minutes of my workday filling out this extensive review, and never heard from Brevo again...Not sure if it was a hoax, or misleading, or what, but I was slightly disappointed by that.

Otherwise, my experience with the platform remains great. One nice change would be more detailed analytics in automated journeys as far as over all open, click, view, and unsubscribe rates as various points in the journey. You can kinda see it now, but it takes a lot of work digging through everything. Review collected by and hosted on G2.com.

Matheus G.
MG
Matheus G.
Project Ops
Small-Business (50 or fewer emp.)
"Brevo is the engine powering our multichannel engagement"
5/5
What do you like best about Brevo Marketing Platform?

- Unified Inbox: One place to read and answer Whatsapp messages, email, and social DMs keeps every respondent thread in view.

- Usage Management: Clear dashboards for message credits and email sends make budgeting effortless.

- Solid API: Clean REST endpoints allow us to connect all our workflow.

- Visual Automations: Drag-and-drop builder lets us run signup and onboarding flows without engineering tickets.

- Responsive Support: Every ticket has been answered quickly and with real fixes. Review collected by and hosted on G2.com.

What do you dislike about Brevo Marketing Platform?

Newsletter Editor Lag: The drag-and-drop email designer occasionally freezes when we add images or multiple columns. Could be a local issue, but it slows content creation. Review collected by and hosted on G2.com.

Verified User in Higher Education
GH
Verified User in Higher Education
Small-Business (50 or fewer emp.)
Guest users or non-business users of the software, not included in G2 scores.
"Fast, Free Email Campaigns with Clear Open and Click Tracking"
4.5/5
What do you like best about Brevo Marketing Platform?

First of all, I really enjoy being able to send 300 emails per day in the free version. In just a coupple of minutes I can generate an email campaign with a specific target audience. After that, I can see the campaign progress and check who oppened and clicked in a CTA button. Review collected by and hosted on G2.com.

What do you dislike about Brevo Marketing Platform?

I miss having more templates to create emails quickly. It would be great to see more AI-driven features that help me build layouts and write content that fits my target audience. Review collected by and hosted on G2.com.

John P.
JP
John P.
Digital Strategist
Small-Business (50 or fewer emp.)
"Effortlessly Integrate and Automate with Brevo"
3.5/5
What do you like best about Brevo Marketing Platform?

I find Brevo Marketing Platform easy to configure and use, which is a big plus for me. The platform handles branding work well enough, and it's also easier to integrate with the front end we develop for clients. This makes setting up accounts for different clients efficient and saves us a lot of time. Additionally, the pricing is way better, which is important for our digital agency. Performance wise it works good. Onboarding is easy. Review collected by and hosted on G2.com.

What do you dislike about Brevo Marketing Platform?

I think it's good enough for the basics, but it could be developed further to better pick up user behavior on-site and such in the way that Klaviyo does. Review collected by and hosted on G2.com.

Birgit P.
BP
Birgit P.
Stellvertretende Obfrau
Small-Business (50 or fewer emp.)
Guest users or non-business users of the software, not included in G2 scores.
"Brevo: Intuitive, clear, and reliable for years"
5/5
What do you like best about Brevo Marketing Platform?

Brevo is well-structured and easy to use intuitively. Everything I wanted to design so far has been successful to my satisfaction. Review collected by and hosted on G2.com.

What do you dislike about Brevo Marketing Platform?

So far, I haven't noticed anything that I didn't like. I have been using Brevo for at least three years. Review collected by and hosted on G2.com.

dev c.
DC
dev c.
admin
Small-Business (50 or fewer emp.)
"Brevo Marketing Platform: easy to use, with very responsive customer service"
5/5
What do you like best about Brevo Marketing Platform?

What I like most about Brevo Marketing Platform? It's the ease of use and also the very active customer service. I had an issue with validating my SMTP settings, but once I wrote to the service, they responded to me immediately. Review collected by and hosted on G2.com.

What do you dislike about Brevo Marketing Platform?

for the moment everything is okay, nothing to complain about Review collected by and hosted on G2.com.

Nick C.
NC
Nick C.
Owner
Small-Business (50 or fewer emp.)
"Great for Email Marketing"
5/5
What do you like best about Brevo Marketing Platform?

Perfect for email marketing! Brevo ensures that transactional emails are reliably delivered to recipients' inboxes. This reliability is crucial for critical communications like order confirmations and password resets. It is also really great at being an all-in-one CRM package. Review collected by and hosted on G2.com.

What do you dislike about Brevo Marketing Platform?

Honestly, I think they need to get the word out better. I wish I had access to this product sooner! Review collected by and hosted on G2.com.

Kamal R.
KR
Kamal R.
Business Analyst
Information Technology and Services
Mid-Market (51-1000 emp.)
"Brevo’s All-in-One Platform Makes Marketing and Automation Easy"
4/5
What do you like best about Brevo Marketing Platform?

What I like most about Brevo is its all-in-one approach: it brings together email marketing, CRM, automation, WhatsApp/SMS campaigns, and transactional emails in a single platform. The interface feels user-friendly, the automation workflows are straightforward to set up, and the pricing is relatively cost-effective for growing businesses. It’s particularly helpful for teams that want to manage customer communication and marketing activities in one place, without relying on multiple separate tools. Review collected by and hosted on G2.com.

What do you dislike about Brevo Marketing Platform?

One limitation of Brevo is that some of its more advanced automation and reporting features can feel less flexible than what you might find in more enterprise-focused platforms. The UI can also be slow at times, especially when working with large contact lists or more complex workflows, and some integrations or customization options may take extra technical effort to set up properly. In addition, the email template editor could be improved to offer more advanced design control. Review collected by and hosted on G2.com.

Susan M.
SM
Susan M.
Business Development Manager
Small-Business (50 or fewer emp.)
"Flexible Lump-Sum Pricing That Fits Our Campaign Needs"
5/5
What do you like best about Brevo Marketing Platform?

The thing that works best for me is the pricing model they use. I can buy a lump sum and deploy campaigns when required without a fixed monthly fee. Review collected by and hosted on G2.com.

What do you dislike about Brevo Marketing Platform?

There is nothing I dislike about the platform. The one thing that I can think of that can be improved upon is the plain email template as an Engineering firm, we don’t send marketing campaigns like a Store would. Review collected by and hosted on G2.com.