Honestly, very little. The UI is decent at first glance, but once you actually try to use the platform at scale for real business operations, the problems start piling up quickly. Review collected by and hosted on G2.com.

Brevo has been one of the most unreliable email platforms we’ve ever used.

Our accounts were deleted or suspended multiple times with little to no explanation. After going through the process of rebuilding everything and verifying the accounts again, they suspended us yet another time. This created massive operational headaches and wasted hours of work.

Deliverability was also terrible. Emails consistently underperformed compared to other platforms we’ve used, even with properly configured domains and warmed infrastructure.

Support was another major issue. Responses were slow, generic, and unhelpful. It often felt impossible to get a real answer or speak to someone who could actually solve the problem.

On top of that, Brevo charges extra for features that are considered basic or standard on competing platforms. Review collected by and hosted on G2.com.

I've been using Brevo regularly for email campaigns and automation. The interface is easy to navigate, email deliverability has been reliable, and the automation workflows save me a lot of time. I also like that contacts, email, SMS and forms are all managed in one place. The free plan is generous and the paid plans offer good value for small businesses. Review collected by and hosted on G2.com.

I'd like to see more advanced reporting and more template customization options. Some automation features could be easier to configure for new users, and the pricing increases quickly as contact lists grow. Overall, it's still a platform I would recommend. Review collected by and hosted on G2.com.

Brevo fits well into several of our WordPress projects because it solves more than the marketing side of email. The Brevo for WordPress plugin can also handle the routine transactional messages generated by the site, including password resets, comment notifications, and form emails. I prefer moving that responsibility away from the web server because many hosting environments are not designed to deliver email reliably, and their logs are usually not very helpful once something goes wrong. The setup is fairly practical. We choose the sender, run a test, and route messages through Brevo SMTP without rebuilding every plugin that already relies on wp_mail(). On sites running contact forms, LearnDash, memberships, or registered-user workflows, that saves us from creating a separate delivery setup for every notification source. It also gives the team a common place to review transactional activity instead of jumping between WordPress, the hosting panel, and several external services just to confirm whether a message was actually delivered. Review collected by and hosted on G2.com.

Most of the serious issues we have seen were caused by the site configuration, domain authentication, or the way data moved between WooCommerce and Brevo, not by the platform constantly going down. Even so, I would not describe the integration as fully automatic. The synchronization is useful, but custom checkout fields, manually created orders, and data that needs to move back into WordPress still require attention. Review collected by and hosted on G2.com.

That they offer extensive functionality on the free account, with the option to subscribe for only the additional functions needed, meaning if you need just one additional function, you do not need to increase your subscription significantly, paying for lots of unnecessary functions. I'm on the free plan and have yet to encounter a need to add paid-for functionality. Review collected by and hosted on G2.com.

That updates to ensure browser compatibility focus on Chrome and Opera, but do not include Safari. I observed an issue and the suggested solution was to switch to a different browser. As an Apple user, Safari is deeply embedded in the Apple eco-system I use daily and to switch browser would be a major inconvenience.

Support was quick to respond and quickly grasped the issue and suggested a solution, however, not one I could reasonably apply. Review collected by and hosted on G2.com.

It is in French and very practical for the administrative and marketing organization of my activity.

I can track my students over time, both for their registrations and their payments, and thus create relevant listings when I have a question about the group of students they belong to, the status of their payments, or their past activities in my club.

I have seen the platform grow, improve, and develop. It is essential to my organization, especially during registration periods, where I can, thanks to automations, segment them according to my needs. Review collected by and hosted on G2.com.

There are times when I am frustrated, even inconvenienced, by changes made without any notice that completely disrupt my information flow.

Indeed, I export the attributes I need to create listings of my students in Excel, particularly to classify them according to several criteria that are specific to me, which Brevo does not allow directly. To achieve this, and to avoid having to establish the list of attributes each time according to my specific needs (we are only allowed one saved choice list), I export all relevant attributes and paste them into an Excel spreadsheet.

Then, this spreadsheet distributes the information according to my needs: student listings, but also accounting data, attendance at classes, attendance at training sessions, as well as various parallel listings.

For this to work, the order in which I extract the data must remain constant. However, this is the second time this order has been disrupted, forcing me to review all the data routing work in my Excel sheets.

What also enrages me — and which I have asked several times to be corrected, without any success — is that when I sort an attribute column in Brevo and request to display 100 lines of information, it is enough for me to open a contact's file to consult their specific data for, when I return to the complete contact table, all my work to be redone. Sort the attribute again, request 100 lines of results again. Moreover, as I am sent back to the beginning of the page, I have to search again for the attribute column I was working on.

Alas, this causes significant time losses, whereas this platform should precisely help us save time. Review collected by and hosted on G2.com.

I am writing here my true experience with Brevo. I have been using the Brevo marketing platform, specially Email marketing, for the last 7 years. What I like best is its performance; it never goes down when sending campaign emails. It is quickly delivered. His Ui very easy to use. I am intergrate easily shopify and WordPress with brevo its is very quick and easy, so I love it brevo. His new AI feature is very useful to me. I used the free plan, but I get very good Roi in my business using Brevo. Before 7 years, when I started Brevo for email marketing, many time customer support i email him for my questions. His customer support quickly guides me and helps me every time; that's why, to this day, I am using Brevo. So I highly recommend Brevo based on my experience. Review collected by and hosted on G2.com.

As per my daily experience, Brevo continues to change, improve, and give new features, so not any dislike things Review collected by and hosted on G2.com.

I am a volunteer for a non-profit, and I am responsible for regular flyers and newsletters telling our members about past and future events.

I have found it very quick and easy to create pleasing campaigns, keeping the branding style.

Personalisation features mean that the campaigns can be friendly and catch people's attention.

It is easy to visualise how the campaigns will appear on different browsers, whether on a desktop or a mobile phone.

I can easily send the campaigns out to different target groups and track the response.

The campaigns often provide links to our Facebook page and website, driving traffic there.

I have had very few technical problems, and I have always received very quick and helpful responses. Review collected by and hosted on G2.com.

Sometimes pasting into text boxes results in unpredictable changes to font size, style or colour, which I would have expected to be consistent with my branding style. However, that is rarer since I switched to the newer editor. Review collected by and hosted on G2.com.

What I love most about Brevo remains its ability to be a true all-in-one marketing solution. Having email, SMS, WhatsApp, live chat, automation workflows, and a CRM all in one place not only simplifies our daily operations but also drastically cuts down on the costs of managing multiple external tools.

On top of its incredibly intuitive interface and fair pricing model (which charges based on email volume rather than contact list size), Brevo has recently rolled out some game-changing features:

Smarter AI Assistants: The integration of Aura AI is incredibly helpful for quickly drafting copy and predicting key customer behaviors, such as identifying which contacts are at risk of churning.

Post-Sent Link Editing: This is an absolute lifesaver. If you make a mistake, you can now correct the URL of a campaign that has already been sent within the first 24 hours, saving you from having to send an embarrassing "Oops!" correction email.

Prompt-to-Workflow Automation: Setting up automated sequences is faster than ever. You can now build complex workflows simply by describing the steps in plain text.

Ultimately, Brevo continues to evolve in a very smart way. It is no longer just a budget-friendly option with great value; it now offers advanced, high-tier features that you used to only find in much more expensive enterprise-level platforms. Review collected by and hosted on G2.com.

What Brevo could improve:

Rigidity in design and templates: While the drag-and-drop editor is incredibly user-friendly, the template library can still feel a bit clinical and rigid compared to highly design-focused competitors. If you want to build highly customized, ultra-modern visual layouts, you quickly hit the limits of their block editor.

Strict account validation and suspensions: To protect their shared IP address reputation, Brevo uses automated compliance algorithms that can be incredibly strict. Users importing older or slightly cold contact databases often face sudden account pauses or suspensions with very little explanation, which can be frustrating to resolve.

Feature locking on lower tiers: While the pricing is generally great, some features are heavily gated. For instance, removing the "Sent with Brevo" branding on the Starter plan requires an extra monthly add-on fee. Additionally, advanced multi-path A/B automation testing and detailed reporting dashboards are locked behind the higher-tier plans, leaving the basic plans with somewhat limited analytical depth.

Multi-user access costs: For teams, collaboration is expensive. Multi-user login access is restricted to the high-tier Professional and Enterprise plans, meaning smaller teams on Starter or Standard plans have to share a single login, which isn't ideal for security or workflow organization. Review collected by and hosted on G2.com.

Extremely user-friendly interface, EXCELLENT customer service (fast and professional), excellent documentation, very easy to set up custom email templates for clients, LOVE the option for small business to purchase credits as needed, email delivery has greatly improved, and clients report that using the platform is MUCH easier than other email marketing platforms they have used. Review collected by and hosted on G2.com.

Honestly cannot think of a single thing that has been a negative. This is the best email marketing platform I have ever used and I've tried several over the past couple decades with several different clients. Review collected by and hosted on G2.com.

I use Brevo email marketing because it's very simple to understand, like a plug-and-play. I was new to email marketing, couldn't use other platforms, but when I signed up, it was "Sendinblue." I found it very easy to understand and use.

Since I have been using them without having any need for another platform. The delivery is quick; once I send an email, I get to know in the next minute the click rate, the open rate, and the performance of my email.

It helps me to know which email is performing better. And the type of content my audience prefer. This way I have been growing my business Review collected by and hosted on G2.com.

Nothing, it has the best free plan that allows me to send 300 emails every day. Other platforms allow only 250. Review collected by and hosted on G2.com.