--- title: Brevo Customer Data Platform Reviews meta\_title: 'Brevo Customer Data Platform Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 95 reviews by the users' company size, role or industry to find out how Brevo Customer Data Platform works for a business like yours. aggregate\_rating: rating\_value: 4.6 review\_count: 95 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- ### Brevo Customer Data Platform Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users highlight the **ease of use** of Brevo, remarking on its quick implementation and user-friendly design. [(18 mentions)](https://www.g2.com/products/brevo-customer-data-platform/reviews?filters%5Bsentiment_snippet%5D=1266256&qs=pros-and-cons#reviews) Users praise the **responsive and helpful customer support** of Brevo, enhancing their overall experience with the platform. [(11 mentions)](https://www.g2.com/products/brevo-customer-data-platform/reviews?filters%5Bsentiment_snippet%5D=1266450&qs=pros-and-cons#reviews) Users love the **free email marketing features** of Brevo, allowing seamless branding and audience building without initial costs. [(10 mentions)](https://www.g2.com/products/brevo-customer-data-platform/reviews?filters%5Bsentiment_snippet%5D=1266303&qs=pros-and-cons#reviews) Users find Brevo Customer Data Platform to be **very user-friendly** , facilitating easy integration and a smooth experience. [(8 mentions)](https://www.g2.com/products/brevo-customer-data-platform/reviews?filters%5Bsentiment_snippet%5D=1266292&qs=pros-and-cons#reviews) Users praise the **easy setup** of Brevo, finding it intuitive and efficient for their marketing needs. [(7 mentions)](https://www.g2.com/products/brevo-customer-data-platform/reviews?filters%5Bsentiment_snippet%5D=1266367&qs=pros-and-cons#reviews) Users find the pricing for Brevo's plans to be **expensive** , especially when compared to competitors' offerings. [(4 mentions)](https://www.g2.com/products/brevo-customer-data-platform/reviews?filters%5Bsentiment_snippet%5D=1266130&qs=pros-and-cons#reviews) Users face occasional **integration issues** with third-party tools, complicating their experience and requiring extra effort. [(3 mentions)](https://www.g2.com/products/brevo-customer-data-platform/reviews?filters%5Bsentiment_snippet%5D=1972504&qs=pros-and-cons#reviews) Users find the **learning curve steep** with Brevo, especially for navigation and utilizing advanced features effectively. [(3 mentions)](https://www.g2.com/products/brevo-customer-data-platform/reviews?filters%5Bsentiment_snippet%5D=1266495&qs=pros-and-cons#reviews) Users express frustration over **missing features** like segmented account access and limited chatbot domain connectivity. [(3 mentions)](https://www.g2.com/products/brevo-customer-data-platform/reviews?filters%5Bsentiment_snippet%5D=1265895&qs=pros-and-cons#reviews) Users find the platform **not intuitive** , often struggling to navigate menus and perform basic tasks. [(3 mentions)](https://www.g2.com/products/brevo-customer-data-platform/reviews?filters%5Bsentiment_snippet%5D=1266482&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of Brevo Customer Data Platform ##### 1. Ease of Use Users highlight the **ease of use** of Brevo, remarking on its quick implementation and user-friendly design. [ See 18 mentions ](https://www.g2.com/products/brevo-customer-data-platform/reviews?filters%5Bsentiment_snippet%5D=1266256&qs=pros-and-cons#reviews) See Related User Reviews ![Carmen B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Carmen B.") CB Carmen B. Small-Business (50 or fewer emp.) 4.0/5 "Easy-to-use tool for Customer Communication and Marketing Automation" What do you like about Brevo Customer Data Platform? In addition, we find building new campaigns based on old ones very easy. AP Amélie P. Small-Business (50 or fewer emp.) 4.5/5 "Easy to Use Platform with Powerful Capabilities" What do you like about Brevo Customer Data Platform? ease of use, the platform and its capabilities ##### 2. Customer Support Users praise the **responsive and helpful customer support** of Brevo, enhancing their overall experience with the platform. [ See 11 mentions ](https://www.g2.com/products/brevo-customer-data-platform/reviews?filters%5Bsentiment_snippet%5D=1266450&qs=pros-and-cons#reviews) See Related User Reviews ![Carmen B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Carmen B.") CB Carmen B. Small-Business (50 or fewer emp.) 4.0/5 "Easy-to-use tool for Customer Communication and Marketing Automation" What do you like about Brevo Customer Data Platform? In addition, we find building new campaigns based on old ones very easy. ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 5.0/5 "Marketing Automation – as simple as it gets" What do you like about Brevo Customer Data Platform? Brevo: My daily dose of Marketing Automation. Setting up is straightforward, and the interface is thoughtfully organized. Every feature is exactly whe ##### 3. Email Marketing Users love the **free email marketing features** of Brevo, allowing seamless branding and audience building without initial costs. [ See 10 mentions ](https://www.g2.com/products/brevo-customer-data-platform/reviews?filters%5Bsentiment_snippet%5D=1266303&qs=pros-and-cons#reviews) See Related User Reviews ![Mohamed I.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mohamed I.") MI Mohamed I. Small-Business (50 or fewer emp.) 5.0/5 "Marketing Automation in Brevo is very nice" What do you like about Brevo Customer Data Platform? Brevo is by far the best email marketing platform I’ve used. It offers powerful features, excellent deliverability, an intuitive interface, and outsta AM Alessandro M. Small-Business (50 or fewer emp.) 4.0/5 "Easy UX. Good Marketing Automation Software for people who are just starting out." What do you like about Brevo Customer Data Platform? I could start for free and send emails without ugly giant logos ruining my branding. The 300 credits limit is fair. It's enough to start out and it gi ##### 4. User-Friendly Users find Brevo Customer Data Platform to be **very user-friendly** , facilitating easy integration and a smooth experience. [ See 8 mentions ](https://www.g2.com/products/brevo-customer-data-platform/reviews?filters%5Bsentiment_snippet%5D=1266292&qs=pros-and-cons#reviews) See Related User Reviews ![Chourouk M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Chourouk M.") CM Chourouk M. Mid-Market (51-1000 emp.) 4.5/5 "Easy to navigate" What do you like about Brevo Customer Data Platform? - User friendly - modern features - easy to use ![siavash r.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "siavash r.") SR siavash r. Small-Business (50 or fewer emp.) 5.0/5 "Using Brevo for a Early stage startup" What do you like about Brevo Customer Data Platform? the ease of use and its user experience and how much it is user centric , the number of features are just enough , its not that much simplified that l ##### 5. Easy Setup Users praise the **easy setup** of Brevo, finding it intuitive and efficient for their marketing needs. [ See 7 mentions ](https://www.g2.com/products/brevo-customer-data-platform/reviews?filters%5Bsentiment_snippet%5D=1266367&qs=pros-and-cons#reviews) See Related User Reviews ![Carmen B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Carmen B.") CB Carmen B. Small-Business (50 or fewer emp.) 4.0/5 "Easy-to-use tool for Customer Communication and Marketing Automation" What do you like about Brevo Customer Data Platform? In addition, we find building new campaigns based on old ones very easy. ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 5.0/5 "Marketing Automation – as simple as it gets" What do you like about Brevo Customer Data Platform? Brevo: My daily dose of Marketing Automation. Setting up is straightforward, and the interface is thoughtfully organized. Every feature is exactly whe ### 5 Cons or Disadvantages of Brevo Customer Data Platform ##### 1. Expensive Users find the pricing for Brevo's plans to be **expensive** , especially when compared to competitors' offerings. [ See 4 mentions ](https://www.g2.com/products/brevo-customer-data-platform/reviews?filters%5Bsentiment_snippet%5D=1266130&qs=pros-and-cons#reviews) See Related User Reviews ![siavash r.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "siavash r.") SR siavash r. Small-Business (50 or fewer emp.) 5.0/5 "Using Brevo for a Early stage startup" What do you dislike about Brevo Customer Data Platform? however the limitation of its free plan is better than its competitors , the fact that they all have Brevo logo and the least amount you need to pay f ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 5.0/5 "Brevo’s platform is the best email marketing services" What do you dislike about Brevo Customer Data Platform? It seems to me to be a little expensive compared to other competitor platforms ##### 2. Integration Issues Users face occasional **integration issues** with third-party tools, complicating their experience and requiring extra effort. [ See 3 mentions ](https://www.g2.com/products/brevo-customer-data-platform/reviews?filters%5Bsentiment_snippet%5D=1972504&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Small-Business (50 or fewer emp.) 4.5/5 "Unbeatable all-in-one solution for our startup" What do you dislike about Brevo Customer Data Platform? Some menus could be structured a bit more intuitively – occasionally it takes a few extra clicks to find what you need. Integration with some third-pa RG Ray G. Small-Business (50 or fewer emp.) 4.0/5 "Easy to Use, Works Well" What do you dislike about Brevo Customer Data Platform? Nothing bad, but could do with a few more pre-set integrations. ##### 3. Learning Curve Users find the **learning curve steep** with Brevo, especially for navigation and utilizing advanced features effectively. [ See 3 mentions ](https://www.g2.com/products/brevo-customer-data-platform/reviews?filters%5Bsentiment_snippet%5D=1266495&qs=pros-and-cons#reviews) See Related User Reviews JH Julius H. Small-Business (50 or fewer emp.) 4.5/5 "Brevo is a great way to easily and affordable send emails. And much more." What do you dislike about Brevo Customer Data Platform? As mentioned, it has many features, which makes it sometimes a little difficult to find the right function. ![Sebastian G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sebastian G.") SG Sebastian G. Small-Business (50 or fewer emp.) 4.5/5 "Brevo gets the job done." What do you dislike about Brevo Customer Data Platform? If you wanted to expand and test other features from Brevo outside of email marketing, I felt it was a bit complicated. I mean, it all made sense but ##### 4. Missing Features Users express frustration over **missing features** like segmented account access and limited chatbot domain connectivity. [ See 3 mentions ](https://www.g2.com/products/brevo-customer-data-platform/reviews?filters%5Bsentiment_snippet%5D=1265895&qs=pros-and-cons#reviews) See Related User Reviews ![Charle K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Charle K.") CK Charle K. Small-Business (50 or fewer emp.) 5.0/5 "Best Integration & Secure Marketing Platform in 2024!" What do you dislike about Brevo Customer Data Platform? We get frustrated with the fact that there is not a merchant account that allows for segmented use/access and that the chatbot can only be connected t RG Ray G. Small-Business (50 or fewer emp.) 4.0/5 "Easy to Use, Works Well" What do you dislike about Brevo Customer Data Platform? Nothing bad, but could do with a few more pre-set integrations. ##### 5. Not Intuitive Users find the platform **not intuitive** , often struggling to navigate menus and perform basic tasks. [ See 3 mentions ](https://www.g2.com/products/brevo-customer-data-platform/reviews?filters%5Bsentiment_snippet%5D=1266482&qs=pros-and-cons#reviews) See Related User Reviews ![Carmen B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Carmen B.") CB Carmen B. Small-Business (50 or fewer emp.) 4.0/5 "Easy-to-use tool for Customer Communication and Marketing Automation" What do you dislike about Brevo Customer Data Platform? One simple point of improvement would be to limit campaign preview to the recipients only - after all, this is what one would want to preview (not the ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Small-Business (50 or fewer emp.) 4.5/5 "Unbeatable all-in-one solution for our startup" What do you dislike about Brevo Customer Data Platform? Some menus could be structured a bit more intuitively – occasionally it takes a few extra clicks to find what you need. Integration with some third-pa ## Top-Rated Alternatives [ ![Klaviyo](https://images.g2crowd.com/uploads/product/hd_favicon/b6df098261e7029181e27856a1b3934b/klaviyo.svg "Klaviyo") Klaviyo 4.6/5(1,360) ](https://www.g2.com/products/klaviyo/reviews) [ ![Insider One](https://images.g2crowd.com/uploads/product/hd_favicon/6ef10bb2b86f91c767132efa3390f728/insider-one.svg "Insider One") Insider One 4.8/5(1,415) ](https://www.g2.com/products/insider-one/reviews) [ ![HubSpot Marketing Hub](https://images.g2crowd.com/uploads/product/hd_favicon/4197737e447f044e17be1a5ebb4ba193/hubspot-marketing-hub.svg "HubSpot Marketing Hub") HubSpot Marketing Hub 4.4/5(14,912) ](https://www.g2.com/products/hubspot-marketing-hub/reviews) [ View All Alternatives ](https://www.g2.com/products/brevo-customer-data-platform/competitors/alternatives) ![Verified User in Farming](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Farming") UF Verified User in Farming Small-Business (50 or fewer emp.) 3/20/2025 "Easy to use. Quick and clear help." 5/5 What do you like best about Brevo Customer Data Platform? Ease of use and efficiency. Large capacity. Ease of data integration. Very good customer service. Review collected by and hosted on G2.com. What do you dislike about Brevo Customer Data Platform? That one suspends the campaigns quite easily Review collected by and hosted on G2.com. What problems is Brevo Customer Data Platform solving and how is that benefiting you? Time savings Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: OrganicAI Translated ![Verified User in Leisure, Travel & Tourism](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Leisure, Travel & Tourism") UL Verified User in Leisure, Travel & Tourism Small-Business (50 or fewer emp.) 2/1/2025 "Brevo’s platform is the best email marketing services" 5/5 What do you like best about Brevo Customer Data Platform? the SMS marketing capabilities and WhatsApp campaigns. Review collected by and hosted on G2.com. What do you dislike about Brevo Customer Data Platform? It seems to me to be a little expensive compared to other competitor platforms Review collected by and hosted on G2.com. What problems is Brevo Customer Data Platform solving and how is that benefiting you? What I liked the most about Brevo’s email marketing platform were the email and form builders, which were both user-friendly and fun to use for me. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Nolwenn M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Nolwenn M.") NM Nolwenn M. Professionnelle de l'organisation Small-Business (50 or fewer emp.) 10/8/2024 "A good Marketing Automation" 5/5 What do you like best about Brevo Customer Data Platform? Brevo covers a wide range of marketing possibilities: emailing, SMS, customer relations, marketing automation, ... Review collected by and hosted on G2.com. What do you dislike about Brevo Customer Data Platform? The platform requires a bit of time to understand, especially regarding automations and filters. Review collected by and hosted on G2.com. What problems is Brevo Customer Data Platform solving and how is that benefiting you? Brevo helps me centralize my contacts: newsletter subscribers, clients of my online store. It's a real time saver to have a single platform to manage everything. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: OrganicAI Translated ![Alina N.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alina N.") AN Alina N. Consultant & Trainer Small-Business (50 or fewer emp.) 12/12/2024 "Very intuitive and easy" 5/5 What do you like best about Brevo Customer Data Platform? Mostly, I use email and iti is very handy Review collected by and hosted on G2.com. What do you dislike about Brevo Customer Data Platform? I need to navigate more to find out what other features do and how they can benefit me. Review collected by and hosted on G2.com. What problems is Brevo Customer Data Platform solving and how is that benefiting you? Email analitycs Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Eric A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Eric A.") EA Eric A. Designer de interface do usuário e gestor de tráfego e-commerce Small-Business (50 or fewer emp.) 12/11/2024 "Brevo is easy to use" 4/5 What do you like best about Brevo Customer Data Platform? The practicality with which we use it Review collected by and hosted on G2.com. What do you dislike about Brevo Customer Data Platform? The limitations he has within him, he is a bit rigid Review collected by and hosted on G2.com. What problems is Brevo Customer Data Platform solving and how is that benefiting you? Mass email sending to my clients Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: OrganicAI Translated ![Rémy F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rémy F.") RF Rémy F. Facilitateur de convivialité... embassadeur Industries romandes Small-Business (50 or fewer emp.) 12/11/2024 "Marketing Automation" 5/5 What do you like best about Brevo Customer Data Platform? Very accessible in concept, it allows me to manage my contacts and it is also free for associations. I even manage to synchronize my contacts across multiple platforms, with Hubspot and Outlook in particular. Review collected by and hosted on G2.com. What do you dislike about Brevo Customer Data Platform? Not really any negative points, sorry... Review collected by and hosted on G2.com. What problems is Brevo Customer Data Platform solving and how is that benefiting you? It is very understandable in terms of features, they allow for synchronizing contacts between multiple software using API keys. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: OrganicAI Translated ![Verified User in Transportation/Trucking/Railroad](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Transportation/Trucking/Railroad") UT Verified User in Transportation/Trucking/Railroad Small-Business (50 or fewer emp.) 3/20/2025 "Very good emailing platform" 4/5 What do you like best about Brevo Customer Data Platform? What we like is the fact that the platform is in French, the ergonomy and it is easy to create emailing campains. The customer service is always avalaible. Review collected by and hosted on G2.com. What do you dislike about Brevo Customer Data Platform? Sometimes, when I do want to connect from an other laptop or phone, I can't. Review collected by and hosted on G2.com. What problems is Brevo Customer Data Platform solving and how is that benefiting you? I do not spend more time following my data. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") AC Verified User in Computer Software Small-Business (50 or fewer emp.) 10/3/2024 "Great for small businesses doing marketing automation" 5/5 What do you like best about Brevo Customer Data Platform? We appreciate Brevo's flexible pricing that grows as the business grows. This is much better than some other CRMs, that have very high fees right out of the gates. It's also easy to use and customer support is fast and helpful. Review collected by and hosted on G2.com. What do you dislike about Brevo Customer Data Platform? I haven't been able to find a way to create unique unsubscribe options for my customers (i.e. "I prefer to receive emails only once a month" or "I prefer to receive only feature updates" etc. Review collected by and hosted on G2.com. What problems is Brevo Customer Data Platform solving and how is that benefiting you? Brevo is helping us convert our registered users into weekly active users through marketing automation. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Nayo C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Nayo C.") NC Nayo C. Weight Loss Enabler & Anti-Diet Coach Small-Business (50 or fewer emp.) 10/3/2024 "The best so far" 5/5 What do you like best about Brevo Customer Data Platform? Ease of use. Intuitive. Beautiful email. Versatile. Review collected by and hosted on G2.com. What do you dislike about Brevo Customer Data Platform? It's impossible to get an automation going if it's not triggered by a third party app (like zapier). It would be useful to trigger the automation just by adding a contact to a list for instance Review collected by and hosted on G2.com. What problems is Brevo Customer Data Platform solving and how is that benefiting you? It's sending polished emails to my mailing list Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Insurance](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Insurance") UI Verified User in Insurance Small-Business (50 or fewer emp.) 3/21/2025 "Multiple possibilities" 4/5 What do you like best about Brevo Customer Data Platform? I like the ability to integrate automation scenarios, whether it's emailing or texting; the interface is quite intuitive. Review collected by and hosted on G2.com. What do you dislike about Brevo Customer Data Platform? Little flexibility on campaign design; log tracking is VERY limited Review collected by and hosted on G2.com. What problems is Brevo Customer Data Platform solving and how is that benefiting you? Creation of one-time campaigns and automations Review collected by and hosted on G2.com. 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