Brevo Customer Data Platform Pros and Cons

Brevo Customer Data Platform Pros and Cons: Top Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users highlight the ease of use of Brevo, making marketing automation accessible for everyone, even the non-tech savvy. (27 mentions)

Users highly value Brevo's fast and helpful customer support, enhancing their overall experience with the platform. (16 mentions)

Users love the easy setup and clever automation of Brevo, making email marketing efficient and user-friendly. (15 mentions)

Users value the effortless automation efficiency of Brevo, enabling easy setup of targeted campaigns and emails. (13 mentions)

Users find Brevo's easy setup invaluable, simplifying marketing automation even for those not tech-savvy. (12 mentions)

Users find the pricing complicated and costly, which can detract from their overall experience with Brevo's platform. (5 mentions)

Users find the learning curve challenging, particularly with configuration and understanding various features of Brevo. (5 mentions)

Users find the lack of unique unsubscribe options limiting, hindering effective customer communication and automation. (5 mentions)

Users find the non-intuitive customization of email templates and menus occasionally frustrating, yet manageable over time. (4 mentions)

Users experience slow performance with Brevo, facing delays in customer support and upload speeds during peak times. (4 mentions)

Users report frequent bugs in the Brevo platform, including login issues and errors with Automation Event Logs. (3 mentions)

Users experience frequent error issues with Brevo, including login problems and glitches that disrupt functionality. (3 mentions)

Top Pros or Advantages of Brevo Customer Data Platform

1. Ease of Use

Users highlight the ease of use of Brevo, making marketing automation accessible for everyone, even the non-tech savvy.

See 27 mentions

See Related User Reviews

Calin D.

Small-Business (50 or fewer emp.)

5.0/5

"Great experience with Marketing Automation by Brevo"

What do you like about Brevo Customer Data Platform?

I use Brevo already from more than 10 years now. Back then, I searched for an email platform and I choose Brevo (former SendinBlue) because it was and

Lina C.

Small-Business (50 or fewer emp.)

5.0/5

"Marketing automation"

What do you like about Brevo Customer Data Platform?

I love Brevo and marketing automation for a few reasons. It is effortless to set new automation, and it has so much choice of when, if, what, etc. I h

2. Customer Support

Users highly value Brevo's fast and helpful customer support, enhancing their overall experience with the platform.

See 16 mentions

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Ari M.

Small-Business (50 or fewer emp.)

4.5/5

"After trying a bunch of applications, this one works, especially its marketing automation."

What do you like about Brevo Customer Data Platform?

We are a not-for-profit organisation and use Brevo primarily to contact our members. It is a versatile tool that is easy to set up and has features su

Miguel C.

Small-Business (50 or fewer emp.)

5.0/5

"Best CRM Platform ever"

What do you like about Brevo Customer Data Platform?

Easy to use and very effective. Most of all, the platform is very reliable. You rarely have technical problems, which is good since many platforms sho

3. Email Marketing

Users love the easy setup and clever automation of Brevo, making email marketing efficient and user-friendly.

See 15 mentions

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Calin D.

Small-Business (50 or fewer emp.)

5.0/5

"Great experience with Marketing Automation by Brevo"

What do you like about Brevo Customer Data Platform?

I use Brevo already from more than 10 years now. Back then, I searched for an email platform and I choose Brevo (former SendinBlue) because it was and

Aditya A.

Small-Business (50 or fewer emp.)

4.5/5

"Best For Marketing Automation"

What do you like about Brevo Customer Data Platform?

I am able to import/export my userbase easily. It allows me to easily set up transactional emails and create marketing campaigns. I can design campaig

4. Automation Efficiency

Users value the effortless automation efficiency of Brevo, enabling easy setup of targeted campaigns and emails.

See 13 mentions

See Related User Reviews

Calin D.

Small-Business (50 or fewer emp.)

5.0/5

"Great experience with Marketing Automation by Brevo"

What do you like about Brevo Customer Data Platform?

I use Brevo already from more than 10 years now. Back then, I searched for an email platform and I choose Brevo (former SendinBlue) because it was and

Lina C.

Small-Business (50 or fewer emp.)

5.0/5

"Marketing automation"

What do you like about Brevo Customer Data Platform?

I love Brevo and marketing automation for a few reasons. It is effortless to set new automation, and it has so much choice of when, if, what, etc. I h

5. Easy Setup

Users find Brevo's easy setup invaluable, simplifying marketing automation even for those not tech-savvy.

See 12 mentions

See Related User Reviews

Calin D.

Small-Business (50 or fewer emp.)

5.0/5

"Great experience with Marketing Automation by Brevo"

What do you like about Brevo Customer Data Platform?

I use Brevo already from more than 10 years now. Back then, I searched for an email platform and I choose Brevo (former SendinBlue) because it was and

Lina C.

Small-Business (50 or fewer emp.)

5.0/5

"Marketing automation"

What do you like about Brevo Customer Data Platform?

I love Brevo and marketing automation for a few reasons. It is effortless to set new automation, and it has so much choice of when, if, what, etc. I h

Top Cons or Disadvantages of Brevo Customer Data Platform

1. Expensive

Users find the pricing complicated and costly, which can detract from their overall experience with Brevo's platform.

See 5 mentions

See Related User Reviews

Miguel C.

Small-Business (50 or fewer emp.)

5.0/5

"Best CRM Platform ever"

What do you dislike about Brevo Customer Data Platform?

Honestly, I would like the pricing to be less complicated. The price is fair, but sometimes, understanding that can be tricky.

Aditya A.

Small-Business (50 or fewer emp.)

4.5/5

"Best For Marketing Automation"

What do you dislike about Brevo Customer Data Platform?

Nothing in particular. Pay-as-you-go plans are a bit too costly, and can be improved. But as such I love it.

2. Learning Curve

Users find the learning curve challenging, particularly with configuration and understanding various features of Brevo.

See 5 mentions

See Related User Reviews

Miguel C.

Small-Business (50 or fewer emp.)

5.0/5

"Best CRM Platform ever"

What do you dislike about Brevo Customer Data Platform?

Honestly, I would like the pricing to be less complicated. The price is fair, but sometimes, understanding that can be tricky.

Sebastian G.

Small-Business (50 or fewer emp.)

4.5/5

"Brevo gets the job done."

What do you dislike about Brevo Customer Data Platform?

If you wanted to expand and test other features from Brevo outside of email marketing, I felt it was a bit complicated. I mean, it all made sense but

3. Missing Features

Users find the lack of unique unsubscribe options limiting, hindering effective customer communication and automation.

See 5 mentions

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Verified User

Small-Business (50 or fewer emp.)

5.0/5

"Great for small businesses doing marketing automation"

What do you dislike about Brevo Customer Data Platform?

I haven't been able to find a way to create unique unsubscribe options for my customers (i.e. "I prefer to receive emails only once a month" or "I pre

Ray G.

Small-Business (50 or fewer emp.)

4.0/5

"Easy to Use, Works Well"

What do you dislike about Brevo Customer Data Platform?

Nothing bad, but could do with a few more pre-set integrations.

4. Not Intuitive

Users find the non-intuitive customization of email templates and menus occasionally frustrating, yet manageable over time.

See 4 mentions

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Verified User

Small-Business (50 or fewer emp.)

4.5/5

"Unbeatable all-in-one solution for our startup"

What do you dislike about Brevo Customer Data Platform?

Some menus could be structured a bit more intuitively – occasionally it takes a few extra clicks to find what you need. Integration with some third-pa

Ari M.

Small-Business (50 or fewer emp.)

4.5/5

"After trying a bunch of applications, this one works, especially its marketing automation."

What do you dislike about Brevo Customer Data Platform?

Customising the email templates isn't as intuitive as it could be, but fortunately it's a process that doesn't require much attention once it's done.

5. Slow Performance

Users experience slow performance with Brevo, facing delays in customer support and upload speeds during peak times.

See 4 mentions

See Related User Reviews

Chourouk M.

Mid-Market (51-1000 emp.)

4.5/5

"Easy to navigate"

What do you dislike about Brevo Customer Data Platform?

- delays and slow support during peak hours

Verified User

Small-Business (50 or fewer emp.)

5.0/5

"Marketing Automation – as simple as it gets"

What do you dislike about Brevo Customer Data Platform?

At times, the uploads could be a little quicker.

6. Bugs

Users report frequent bugs in the Brevo platform, including login issues and errors with Automation Event Logs.

See 3 mentions

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Anchal A.

Enterprise (> 1000 emp.)

5.0/5

"Great Value for money"

What do you dislike about Brevo Customer Data Platform?

Should use it from a laptop, in my opinion, as the program is glitchy and keeps asking you to log in even when you are already logged in.

Kumar E.

Small-Business (50 or fewer emp.)

3.5/5

"Multi template designs"

What do you dislike about Brevo Customer Data Platform?

I think you should use it from laptop because app is not good has bugs, asks to login again and again even if you are logged in.

7. Error Issues

Users experience frequent error issues with Brevo, including login problems and glitches that disrupt functionality.

See 3 mentions

See Related User Reviews

Anchal A.

Enterprise (> 1000 emp.)

5.0/5

"Great Value for money"

What do you dislike about Brevo Customer Data Platform?

Should use it from a laptop, in my opinion, as the program is glitchy and keeps asking you to log in even when you are already logged in.

Kumar E.

Small-Business (50 or fewer emp.)

3.5/5

"Multi template designs"

What do you dislike about Brevo Customer Data Platform?

I think you should use it from laptop because app is not good has bugs, asks to login again and again even if you are logged in.

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Verified User in Leisure, Travel & Tourism

Small-Business (50 or fewer emp.)

2/1/2025

"Brevo’s platform is the best email marketing services"

5/5

What do you like best about Brevo Customer Data Platform?

the SMS marketing capabilities and WhatsApp campaigns. Review collected by and hosted on G2.com.

What do you dislike about Brevo Customer Data Platform?

It seems to me to be a little expensive compared to other competitor platforms Review collected by and hosted on G2.com.

Nolwenn M.

Professionnelle de l'organisation

Small-Business (50 or fewer emp.)

10/8/2024

"A good Marketing Automation"

5/5

What do you like best about Brevo Customer Data Platform?

Brevo covers a wide range of marketing possibilities: emailing, SMS, customer relations, marketing automation, ... Review collected by and hosted on G2.com.

What do you dislike about Brevo Customer Data Platform?

The platform requires a bit of time to understand, especially regarding automations and filters. Review collected by and hosted on G2.com.

Alina N.

Consultant & Trainer

Small-Business (50 or fewer emp.)

12/12/2024

"Very intuitive and easy"

5/5

What do you like best about Brevo Customer Data Platform?

Mostly, I use email and iti is very handy Review collected by and hosted on G2.com.

What do you dislike about Brevo Customer Data Platform?

I need to navigate more to find out what other features do and how they can benefit me. Review collected by and hosted on G2.com.

Eric A.

Designer de interface do usuário e gestor de tráfego e-commerce

Small-Business (50 or fewer emp.)

12/11/2024

"Brevo is easy to use"

4/5

What do you like best about Brevo Customer Data Platform?

The practicality with which we use it Review collected by and hosted on G2.com.

What do you dislike about Brevo Customer Data Platform?

The limitations he has within him, he is a bit rigid Review collected by and hosted on G2.com.

Rémy F.

Facilitateur de convivialité... embassadeur Industries romandes

Small-Business (50 or fewer emp.)

12/11/2024

"Marketing Automation"

5/5

What do you like best about Brevo Customer Data Platform?

Very accessible in concept, it allows me to manage my contacts and it is also free for associations. I even manage to synchronize my contacts across multiple platforms, with Hubspot and Outlook in particular. Review collected by and hosted on G2.com.

What do you dislike about Brevo Customer Data Platform?

Not really any negative points, sorry... Review collected by and hosted on G2.com.

Verified User in Transportation/Trucking/Railroad

Small-Business (50 or fewer emp.)

3/20/2025

"Very good emailing platform"

4/5

What do you like best about Brevo Customer Data Platform?

What we like is the fact that the platform is in French, the ergonomy and it is easy to create emailing campains.

The customer service is always avalaible. Review collected by and hosted on G2.com.

What do you dislike about Brevo Customer Data Platform?

Sometimes, when I do want to connect from an other laptop or phone, I can't. Review collected by and hosted on G2.com.

Verified User in Computer Software

Small-Business (50 or fewer emp.)

10/3/2024

"Great for small businesses doing marketing automation"

5/5

What do you like best about Brevo Customer Data Platform?

We appreciate Brevo's flexible pricing that grows as the business grows. This is much better than some other CRMs, that have very high fees right out of the gates. It's also easy to use and customer support is fast and helpful. Review collected by and hosted on G2.com.

What do you dislike about Brevo Customer Data Platform?

I haven't been able to find a way to create unique unsubscribe options for my customers (i.e. "I prefer to receive emails only once a month" or "I prefer to receive only feature updates" etc. Review collected by and hosted on G2.com.

Nayo C.

Weight Loss Enabler & Anti-Diet Coach

Small-Business (50 or fewer emp.)

10/3/2024

"The best so far"

5/5

What do you like best about Brevo Customer Data Platform?

Ease of use. Intuitive. Beautiful email. Versatile. Review collected by and hosted on G2.com.

What do you dislike about Brevo Customer Data Platform?

It's impossible to get an automation going if it's not triggered by a third party app (like zapier). It would be useful to trigger the automation just by adding a contact to a list for instance Review collected by and hosted on G2.com.

Verified User in Insurance

Small-Business (50 or fewer emp.)

3/21/2025

"Multiple possibilities"

4/5

What do you like best about Brevo Customer Data Platform?

I like the ability to integrate automation scenarios, whether it's emailing or texting; the interface is quite intuitive. Review collected by and hosted on G2.com.

What do you dislike about Brevo Customer Data Platform?

Little flexibility on campaign design; log tracking is VERY limited Review collected by and hosted on G2.com.