--- title: Brevo Customer Data Platform Reviews meta\_title: 'Brevo Customer Data Platform Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 95 reviews by the users' company size, role or industry to find out how Brevo Customer Data Platform works for a business like yours. aggregate\_rating: rating\_value: 4.6 review\_count: 95 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- ### Brevo Customer Data Platform Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users highlight the **ease of use** of Brevo, remarking on its quick implementation and user-friendly design. [(18 mentions)](https://www.g2.com/products/brevo-customer-data-platform/reviews?filters%5Bsentiment_snippet%5D=1266256&qs=pros-and-cons#reviews) Users praise the **responsive and helpful customer support** of Brevo, enhancing their overall experience with the platform. [(11 mentions)](https://www.g2.com/products/brevo-customer-data-platform/reviews?filters%5Bsentiment_snippet%5D=1266450&qs=pros-and-cons#reviews) Users love the **free email marketing features** of Brevo, allowing seamless branding and audience building without initial costs. [(10 mentions)](https://www.g2.com/products/brevo-customer-data-platform/reviews?filters%5Bsentiment_snippet%5D=1266303&qs=pros-and-cons#reviews) Users find Brevo Customer Data Platform to be **very user-friendly** , facilitating easy integration and a smooth experience. [(8 mentions)](https://www.g2.com/products/brevo-customer-data-platform/reviews?filters%5Bsentiment_snippet%5D=1266292&qs=pros-and-cons#reviews) Users praise the **easy setup** of Brevo, finding it intuitive and efficient for their marketing needs. [(7 mentions)](https://www.g2.com/products/brevo-customer-data-platform/reviews?filters%5Bsentiment_snippet%5D=1266367&qs=pros-and-cons#reviews) Users find the pricing for Brevo's plans to be **expensive** , especially when compared to competitors' offerings. [(4 mentions)](https://www.g2.com/products/brevo-customer-data-platform/reviews?filters%5Bsentiment_snippet%5D=1266130&qs=pros-and-cons#reviews) Users face occasional **integration issues** with third-party tools, complicating their experience and requiring extra effort. [(3 mentions)](https://www.g2.com/products/brevo-customer-data-platform/reviews?filters%5Bsentiment_snippet%5D=1972504&qs=pros-and-cons#reviews) Users find the **learning curve steep** with Brevo, especially for navigation and utilizing advanced features effectively. [(3 mentions)](https://www.g2.com/products/brevo-customer-data-platform/reviews?filters%5Bsentiment_snippet%5D=1266495&qs=pros-and-cons#reviews) Users express frustration over **missing features** like segmented account access and limited chatbot domain connectivity. [(3 mentions)](https://www.g2.com/products/brevo-customer-data-platform/reviews?filters%5Bsentiment_snippet%5D=1265895&qs=pros-and-cons#reviews) Users find the platform **not intuitive** , often struggling to navigate menus and perform basic tasks. [(3 mentions)](https://www.g2.com/products/brevo-customer-data-platform/reviews?filters%5Bsentiment_snippet%5D=1266482&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of Brevo Customer Data Platform ##### 1. Ease of Use Users highlight the **ease of use** of Brevo, remarking on its quick implementation and user-friendly design. [ See 18 mentions ](https://www.g2.com/products/brevo-customer-data-platform/reviews?filters%5Bsentiment_snippet%5D=1266256&qs=pros-and-cons#reviews) See Related User Reviews ![Carmen B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Carmen B.") CB Carmen B. Small-Business (50 or fewer emp.) 4.0/5 "Easy-to-use tool for Customer Communication and Marketing Automation" What do you like about Brevo Customer Data Platform? In addition, we find building new campaigns based on old ones very easy. AP Amélie P. Small-Business (50 or fewer emp.) 4.5/5 "Easy to Use Platform with Powerful Capabilities" What do you like about Brevo Customer Data Platform? ease of use, the platform and its capabilities ##### 2. Customer Support Users praise the **responsive and helpful customer support** of Brevo, enhancing their overall experience with the platform. [ See 11 mentions ](https://www.g2.com/products/brevo-customer-data-platform/reviews?filters%5Bsentiment_snippet%5D=1266450&qs=pros-and-cons#reviews) See Related User Reviews ![Carmen B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Carmen B.") CB Carmen B. Small-Business (50 or fewer emp.) 4.0/5 "Easy-to-use tool for Customer Communication and Marketing Automation" What do you like about Brevo Customer Data Platform? In addition, we find building new campaigns based on old ones very easy. ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 5.0/5 "Marketing Automation – as simple as it gets" What do you like about Brevo Customer Data Platform? Brevo: My daily dose of Marketing Automation. Setting up is straightforward, and the interface is thoughtfully organized. Every feature is exactly whe ##### 3. Email Marketing Users love the **free email marketing features** of Brevo, allowing seamless branding and audience building without initial costs. [ See 10 mentions ](https://www.g2.com/products/brevo-customer-data-platform/reviews?filters%5Bsentiment_snippet%5D=1266303&qs=pros-and-cons#reviews) See Related User Reviews ![Mohamed I.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mohamed I.") MI Mohamed I. Small-Business (50 or fewer emp.) 5.0/5 "Marketing Automation in Brevo is very nice" What do you like about Brevo Customer Data Platform? Brevo is by far the best email marketing platform I’ve used. It offers powerful features, excellent deliverability, an intuitive interface, and outsta AM Alessandro M. Small-Business (50 or fewer emp.) 4.0/5 "Easy UX. Good Marketing Automation Software for people who are just starting out." What do you like about Brevo Customer Data Platform? I could start for free and send emails without ugly giant logos ruining my branding. The 300 credits limit is fair. It's enough to start out and it gi ##### 4. User-Friendly Users find Brevo Customer Data Platform to be **very user-friendly** , facilitating easy integration and a smooth experience. [ See 8 mentions ](https://www.g2.com/products/brevo-customer-data-platform/reviews?filters%5Bsentiment_snippet%5D=1266292&qs=pros-and-cons#reviews) See Related User Reviews ![Chourouk M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Chourouk M.") CM Chourouk M. Mid-Market (51-1000 emp.) 4.5/5 "Easy to navigate" What do you like about Brevo Customer Data Platform? - User friendly - modern features - easy to use ![siavash r.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "siavash r.") SR siavash r. Small-Business (50 or fewer emp.) 5.0/5 "Using Brevo for a Early stage startup" What do you like about Brevo Customer Data Platform? the ease of use and its user experience and how much it is user centric , the number of features are just enough , its not that much simplified that l ##### 5. Easy Setup Users praise the **easy setup** of Brevo, finding it intuitive and efficient for their marketing needs. [ See 7 mentions ](https://www.g2.com/products/brevo-customer-data-platform/reviews?filters%5Bsentiment_snippet%5D=1266367&qs=pros-and-cons#reviews) See Related User Reviews ![Carmen B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Carmen B.") CB Carmen B. Small-Business (50 or fewer emp.) 4.0/5 "Easy-to-use tool for Customer Communication and Marketing Automation" What do you like about Brevo Customer Data Platform? In addition, we find building new campaigns based on old ones very easy. ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 5.0/5 "Marketing Automation – as simple as it gets" What do you like about Brevo Customer Data Platform? Brevo: My daily dose of Marketing Automation. Setting up is straightforward, and the interface is thoughtfully organized. Every feature is exactly whe ### 5 Cons or Disadvantages of Brevo Customer Data Platform ##### 1. Expensive Users find the pricing for Brevo's plans to be **expensive** , especially when compared to competitors' offerings. [ See 4 mentions ](https://www.g2.com/products/brevo-customer-data-platform/reviews?filters%5Bsentiment_snippet%5D=1266130&qs=pros-and-cons#reviews) See Related User Reviews ![siavash r.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "siavash r.") SR siavash r. Small-Business (50 or fewer emp.) 5.0/5 "Using Brevo for a Early stage startup" What do you dislike about Brevo Customer Data Platform? however the limitation of its free plan is better than its competitors , the fact that they all have Brevo logo and the least amount you need to pay f ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 5.0/5 "Brevo’s platform is the best email marketing services" What do you dislike about Brevo Customer Data Platform? It seems to me to be a little expensive compared to other competitor platforms ##### 2. Integration Issues Users face occasional **integration issues** with third-party tools, complicating their experience and requiring extra effort. [ See 3 mentions ](https://www.g2.com/products/brevo-customer-data-platform/reviews?filters%5Bsentiment_snippet%5D=1972504&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Small-Business (50 or fewer emp.) 4.5/5 "Unbeatable all-in-one solution for our startup" What do you dislike about Brevo Customer Data Platform? Some menus could be structured a bit more intuitively – occasionally it takes a few extra clicks to find what you need. Integration with some third-pa RG Ray G. Small-Business (50 or fewer emp.) 4.0/5 "Easy to Use, Works Well" What do you dislike about Brevo Customer Data Platform? Nothing bad, but could do with a few more pre-set integrations. ##### 3. Learning Curve Users find the **learning curve steep** with Brevo, especially for navigation and utilizing advanced features effectively. [ See 3 mentions ](https://www.g2.com/products/brevo-customer-data-platform/reviews?filters%5Bsentiment_snippet%5D=1266495&qs=pros-and-cons#reviews) See Related User Reviews JH Julius H. Small-Business (50 or fewer emp.) 4.5/5 "Brevo is a great way to easily and affordable send emails. And much more." What do you dislike about Brevo Customer Data Platform? As mentioned, it has many features, which makes it sometimes a little difficult to find the right function. ![Sebastian G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sebastian G.") SG Sebastian G. Small-Business (50 or fewer emp.) 4.5/5 "Brevo gets the job done." What do you dislike about Brevo Customer Data Platform? If you wanted to expand and test other features from Brevo outside of email marketing, I felt it was a bit complicated. I mean, it all made sense but ##### 4. Missing Features Users express frustration over **missing features** like segmented account access and limited chatbot domain connectivity. [ See 3 mentions ](https://www.g2.com/products/brevo-customer-data-platform/reviews?filters%5Bsentiment_snippet%5D=1265895&qs=pros-and-cons#reviews) See Related User Reviews ![Charle K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Charle K.") CK Charle K. Small-Business (50 or fewer emp.) 5.0/5 "Best Integration & Secure Marketing Platform in 2024!" What do you dislike about Brevo Customer Data Platform? We get frustrated with the fact that there is not a merchant account that allows for segmented use/access and that the chatbot can only be connected t RG Ray G. Small-Business (50 or fewer emp.) 4.0/5 "Easy to Use, Works Well" What do you dislike about Brevo Customer Data Platform? Nothing bad, but could do with a few more pre-set integrations. ##### 5. Not Intuitive Users find the platform **not intuitive** , often struggling to navigate menus and perform basic tasks. [ See 3 mentions ](https://www.g2.com/products/brevo-customer-data-platform/reviews?filters%5Bsentiment_snippet%5D=1266482&qs=pros-and-cons#reviews) See Related User Reviews ![Carmen B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Carmen B.") CB Carmen B. Small-Business (50 or fewer emp.) 4.0/5 "Easy-to-use tool for Customer Communication and Marketing Automation" What do you dislike about Brevo Customer Data Platform? One simple point of improvement would be to limit campaign preview to the recipients only - after all, this is what one would want to preview (not the ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Small-Business (50 or fewer emp.) 4.5/5 "Unbeatable all-in-one solution for our startup" What do you dislike about Brevo Customer Data Platform? Some menus could be structured a bit more intuitively – occasionally it takes a few extra clicks to find what you need. Integration with some third-pa ## Top-Rated Alternatives [ ![Klaviyo](https://images.g2crowd.com/uploads/product/hd_favicon/b6df098261e7029181e27856a1b3934b/klaviyo.svg "Klaviyo") Klaviyo 4.6/5(1,360) ](https://www.g2.com/products/klaviyo/reviews) [ ![Insider One](https://images.g2crowd.com/uploads/product/hd_favicon/6ef10bb2b86f91c767132efa3390f728/insider-one.svg "Insider One") Insider One 4.8/5(1,415) ](https://www.g2.com/products/insider-one/reviews) [ ![HubSpot Marketing Hub](https://images.g2crowd.com/uploads/product/hd_favicon/4197737e447f044e17be1a5ebb4ba193/hubspot-marketing-hub.svg "HubSpot Marketing Hub") HubSpot Marketing Hub 4.4/5(14,914) ](https://www.g2.com/products/hubspot-marketing-hub/reviews) [ View All Alternatives ](https://www.g2.com/products/brevo-customer-data-platform/competitors/alternatives) ![Verified User in Facilities Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Facilities Services") UF Verified User in Facilities Services Enterprise (\> 1000 emp.) 4/17/2025 "Instinctive" 4.5/5 What do you like best about Brevo Customer Data Platform? Ease of use, very intuitive for colleagues who struggle with complex tools Review collected by and hosted on G2.com. What do you dislike about Brevo Customer Data Platform? Difficulty updating unsubscribes when using 2 CRM tools Review collected by and hosted on G2.com. What problems is Brevo Customer Data Platform solving and how is that benefiting you? Mailing to customer lists outside the CRM Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: OrganicAI Translated ![Mohammed J.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mohammed J.") MJ Mohammed J. Senior front end developer Mid-Market (51-1000 emp.) 12/11/2024 "Markting Automation" 4.5/5 What do you like best about Brevo Customer Data Platform? Best tool for the email marketing and lead management. Review collected by and hosted on G2.com. What do you dislike about Brevo Customer Data Platform? Overall its a great cloud based software, but UI can be improve Review collected by and hosted on G2.com. What problems is Brevo Customer Data Platform solving and how is that benefiting you? Brevo is helping us improve customer experience through personalized interactions, achieve higher conversion rates with better targeting, streamline operations for more effeciency, make data-driven decisions using actionable insights, and ensuring scalability as our business grows. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Jesús M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jesús M.") JM Jesús M. Cofundador Small-Business (50 or fewer emp.) 12/18/2024 "Bravo is the most suitable option and also Castilian." 4.5/5 What do you like best about Brevo Customer Data Platform? It keeps growing and offering more and more services within its platform. Review collected by and hosted on G2.com. What do you dislike about Brevo Customer Data Platform? The only thing is that we would like to be able to have an app that will facilitate quick access to certain functions. Review collected by and hosted on G2.com. What problems is Brevo Customer Data Platform solving and how is that benefiting you? They provide solutions to all those doubts and problems that arise for us, updating and improving the platform. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: OrganicAI Translated ![Benjamin R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Benjamin R.") BR Benjamin R. COO Small-Business (50 or fewer emp.) 1/27/2025 "Complete product" 4.5/5 What do you like best about Brevo Customer Data Platform? Well-thought-out integration and API, documentation Review collected by and hosted on G2.com. What do you dislike about Brevo Customer Data Platform? template migration tool not up to par, technical customer service not very competent, Brevo automation in beta for too long, Review collected by and hosted on G2.com. What problems is Brevo Customer Data Platform solving and how is that benefiting you? Integration and data Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: OrganicAI Translated ![Verified User in Facilities Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Facilities Services") AF Verified User in Facilities Services Small-Business (50 or fewer emp.) 12/13/2024 "Simple, practical, and effective Marketing Automation tool" 5/5 What do you like best about Brevo Customer Data Platform? This tool allows you to manage your marketing automation simply and quickly and to analyze the results in detail thanks to very detailed predefined reports. Access to the tool is very intuitive and does not require any special training. Very responsive support for any question. The offer meets all types of needs, from small newsletters to the analysis of large marketing campaigns. Review collected by and hosted on G2.com. What do you dislike about Brevo Customer Data Platform? Difficult to evaluate for all the features. For my needs, I found all the necessary tools, and even more. Review collected by and hosted on G2.com. What problems is Brevo Customer Data Platform solving and how is that benefiting you? Analysis of openings and tracking of interests Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: OrganicAI Translated ![Olivier G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Olivier G.") OG Olivier G. Dirigeant et Fondateur Small-Business (50 or fewer emp.) 4/18/2025 "Excellent service!" 5/5 What do you like best about Brevo Customer Data Platform? Ease of use, Clear and fast interface! Advanced features. Review collected by and hosted on G2.com. What do you dislike about Brevo Customer Data Platform? Improvement point: be able to perform Voice Mail Review collected by and hosted on G2.com. What problems is Brevo Customer Data Platform solving and how is that benefiting you? All-in-one solution very easy to access Review collected by and hosted on G2.com. Show More Validated ReviewerSource: OrganicAI Translated OH Orlando H. Administrator Small-Business (50 or fewer emp.) 1/27/2025 "Great tool for my website" 5/5 What do you like best about Brevo Customer Data Platform? I use it to send emails frequently to all my customers Review collected by and hosted on G2.com. What do you dislike about Brevo Customer Data Platform? I like everything so far. I cannot find dislikes Review collected by and hosted on G2.com. What problems is Brevo Customer Data Platform solving and how is that benefiting you? Communication with my customers Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Michele B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Michele B.") MB Michele B. avon ondependant ambassadors Small-Business (50 or fewer emp.) 1/24/2025 "i like brevo" 5/5 What do you like best about Brevo Customer Data Platform? brevi is very useful to keep list and tracking of our customers. Review collected by and hosted on G2.com. What do you dislike about Brevo Customer Data Platform? nothing, everything is ok for my business Review collected by and hosted on G2.com. What problems is Brevo Customer Data Platform solving and how is that benefiting you? keeping list and tracking Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic HS Henning S. Consultant Mid-Market (51-1000 emp.) 10/8/2024 "Marketing Automation with BREVO" 5/5 What do you like best about Brevo Customer Data Platform? BREVO is easy to use und you are able to set up a complete CRM and Marketing Automation in a very short time enjoying a maximum of useful features. Review collected by and hosted on G2.com. What do you dislike about Brevo Customer Data Platform? Some of the data fields and the automated forms could be more flexible in terms of completion, Review collected by and hosted on G2.com. What problems is Brevo Customer Data Platform solving and how is that benefiting you? In search of a CRM and Marketing Automation in one system which is not too complex but very flexible you should take a look on BREVO. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic JH Julius H. Founder Computer Software Small-Business (50 or fewer emp.) 1/28/2025 "Brevo is a great way to easily and affordable send emails. And much more." 4.5/5 What do you like best about Brevo Customer Data Platform? It is easy to use. Lots of features. Affordable. Most of all, it is very stable and reliable. Very easy to connect to other software platforms. Review collected by and hosted on G2.com. What do you dislike about Brevo Customer Data Platform? As mentioned, it has many features, which makes it sometimes a little difficult to find the right function. Review collected by and hosted on G2.com. What problems is Brevo Customer Data Platform solving and how is that benefiting you? Easily sending large number of emails and email automation. Review collected by and hosted on G2.com. 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