Brevo Customer Data Platform Pros and Cons

Brevo Customer Data Platform Pros and Cons: Top Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users highlight the ease of use of Brevo, making marketing automation accessible for everyone, even the non-tech savvy. (27 mentions)

Users highly value Brevo's fast and helpful customer support, enhancing their overall experience with the platform. (16 mentions)

Users love the easy setup and clever automation of Brevo, making email marketing efficient and user-friendly. (15 mentions)

Users value the effortless automation efficiency of Brevo, enabling easy setup of targeted campaigns and emails. (13 mentions)

Users find Brevo's easy setup invaluable, simplifying marketing automation even for those not tech-savvy. (12 mentions)

Users find the pricing complicated and costly, which can detract from their overall experience with Brevo's platform. (5 mentions)

Users find the learning curve challenging, particularly with configuration and understanding various features of Brevo. (5 mentions)

Users find the lack of unique unsubscribe options limiting, hindering effective customer communication and automation. (5 mentions)

Users find the non-intuitive customization of email templates and menus occasionally frustrating, yet manageable over time. (4 mentions)

Users experience slow performance with Brevo, facing delays in customer support and upload speeds during peak times. (4 mentions)

Users report frequent bugs in the Brevo platform, including login issues and errors with Automation Event Logs. (3 mentions)

Users experience frequent error issues with Brevo, including login problems and glitches that disrupt functionality. (3 mentions)

Top Pros or Advantages of Brevo Customer Data Platform

1. Ease of Use

Users highlight the ease of use of Brevo, making marketing automation accessible for everyone, even the non-tech savvy.

See 27 mentions

See Related User Reviews

Calin D.

Small-Business (50 or fewer emp.)

5.0/5

"Great experience with Marketing Automation by Brevo"

What do you like about Brevo Customer Data Platform?

I use Brevo already from more than 10 years now. Back then, I searched for an email platform and I choose Brevo (former SendinBlue) because it was and

Lina C.

Small-Business (50 or fewer emp.)

5.0/5

"Marketing automation"

What do you like about Brevo Customer Data Platform?

I love Brevo and marketing automation for a few reasons. It is effortless to set new automation, and it has so much choice of when, if, what, etc. I h

2. Customer Support

Users highly value Brevo's fast and helpful customer support, enhancing their overall experience with the platform.

See 16 mentions

See Related User Reviews

Ari M.

Small-Business (50 or fewer emp.)

4.5/5

"After trying a bunch of applications, this one works, especially its marketing automation."

What do you like about Brevo Customer Data Platform?

We are a not-for-profit organisation and use Brevo primarily to contact our members. It is a versatile tool that is easy to set up and has features su

Miguel C.

Small-Business (50 or fewer emp.)

5.0/5

"Best CRM Platform ever"

What do you like about Brevo Customer Data Platform?

Easy to use and very effective. Most of all, the platform is very reliable. You rarely have technical problems, which is good since many platforms sho

3. Email Marketing

Users love the easy setup and clever automation of Brevo, making email marketing efficient and user-friendly.

See 15 mentions

See Related User Reviews

Calin D.

Small-Business (50 or fewer emp.)

5.0/5

"Great experience with Marketing Automation by Brevo"

What do you like about Brevo Customer Data Platform?

I use Brevo already from more than 10 years now. Back then, I searched for an email platform and I choose Brevo (former SendinBlue) because it was and

Aditya A.

Small-Business (50 or fewer emp.)

4.5/5

"Best For Marketing Automation"

What do you like about Brevo Customer Data Platform?

I am able to import/export my userbase easily. It allows me to easily set up transactional emails and create marketing campaigns. I can design campaig

4. Automation Efficiency

Users value the effortless automation efficiency of Brevo, enabling easy setup of targeted campaigns and emails.

See 13 mentions

See Related User Reviews

Calin D.

Small-Business (50 or fewer emp.)

5.0/5

"Great experience with Marketing Automation by Brevo"

What do you like about Brevo Customer Data Platform?

I use Brevo already from more than 10 years now. Back then, I searched for an email platform and I choose Brevo (former SendinBlue) because it was and

Lina C.

Small-Business (50 or fewer emp.)

5.0/5

"Marketing automation"

What do you like about Brevo Customer Data Platform?

I love Brevo and marketing automation for a few reasons. It is effortless to set new automation, and it has so much choice of when, if, what, etc. I h

5. Easy Setup

Users find Brevo's easy setup invaluable, simplifying marketing automation even for those not tech-savvy.

See 12 mentions

See Related User Reviews

Calin D.

Small-Business (50 or fewer emp.)

5.0/5

"Great experience with Marketing Automation by Brevo"

What do you like about Brevo Customer Data Platform?

I use Brevo already from more than 10 years now. Back then, I searched for an email platform and I choose Brevo (former SendinBlue) because it was and

Lina C.

Small-Business (50 or fewer emp.)

5.0/5

"Marketing automation"

What do you like about Brevo Customer Data Platform?

I love Brevo and marketing automation for a few reasons. It is effortless to set new automation, and it has so much choice of when, if, what, etc. I h

Top Cons or Disadvantages of Brevo Customer Data Platform

1. Expensive

Users find the pricing complicated and costly, which can detract from their overall experience with Brevo's platform.

See 5 mentions

See Related User Reviews

Miguel C.

Small-Business (50 or fewer emp.)

5.0/5

"Best CRM Platform ever"

What do you dislike about Brevo Customer Data Platform?

Honestly, I would like the pricing to be less complicated. The price is fair, but sometimes, understanding that can be tricky.

Aditya A.

Small-Business (50 or fewer emp.)

4.5/5

"Best For Marketing Automation"

What do you dislike about Brevo Customer Data Platform?

Nothing in particular. Pay-as-you-go plans are a bit too costly, and can be improved. But as such I love it.

2. Learning Curve

Users find the learning curve challenging, particularly with configuration and understanding various features of Brevo.

See 5 mentions

See Related User Reviews

Miguel C.

Small-Business (50 or fewer emp.)

5.0/5

"Best CRM Platform ever"

What do you dislike about Brevo Customer Data Platform?

Honestly, I would like the pricing to be less complicated. The price is fair, but sometimes, understanding that can be tricky.

Sebastian G.

Small-Business (50 or fewer emp.)

4.5/5

"Brevo gets the job done."

What do you dislike about Brevo Customer Data Platform?

If you wanted to expand and test other features from Brevo outside of email marketing, I felt it was a bit complicated. I mean, it all made sense but

3. Missing Features

Users find the lack of unique unsubscribe options limiting, hindering effective customer communication and automation.

See 5 mentions

See Related User Reviews

Verified User

Small-Business (50 or fewer emp.)

5.0/5

"Great for small businesses doing marketing automation"

What do you dislike about Brevo Customer Data Platform?

I haven't been able to find a way to create unique unsubscribe options for my customers (i.e. "I prefer to receive emails only once a month" or "I pre

Ray G.

Small-Business (50 or fewer emp.)

4.0/5

"Easy to Use, Works Well"

What do you dislike about Brevo Customer Data Platform?

Nothing bad, but could do with a few more pre-set integrations.

4. Not Intuitive

Users find the non-intuitive customization of email templates and menus occasionally frustrating, yet manageable over time.

See 4 mentions

See Related User Reviews

Verified User

Small-Business (50 or fewer emp.)

4.5/5

"Unbeatable all-in-one solution for our startup"

What do you dislike about Brevo Customer Data Platform?

Some menus could be structured a bit more intuitively – occasionally it takes a few extra clicks to find what you need. Integration with some third-pa

Ari M.

Small-Business (50 or fewer emp.)

4.5/5

"After trying a bunch of applications, this one works, especially its marketing automation."

What do you dislike about Brevo Customer Data Platform?

Customising the email templates isn't as intuitive as it could be, but fortunately it's a process that doesn't require much attention once it's done.

5. Slow Performance

Users experience slow performance with Brevo, facing delays in customer support and upload speeds during peak times.

See 4 mentions

See Related User Reviews

Chourouk M.

Mid-Market (51-1000 emp.)

4.5/5

"Easy to navigate"

What do you dislike about Brevo Customer Data Platform?

- delays and slow support during peak hours

Verified User

Small-Business (50 or fewer emp.)

5.0/5

"Marketing Automation – as simple as it gets"

What do you dislike about Brevo Customer Data Platform?

At times, the uploads could be a little quicker.

6. Bugs

Users report frequent bugs in the Brevo platform, including login issues and errors with Automation Event Logs.

See 3 mentions

See Related User Reviews

Anchal A.

Enterprise (> 1000 emp.)

5.0/5

"Great Value for money"

What do you dislike about Brevo Customer Data Platform?

Should use it from a laptop, in my opinion, as the program is glitchy and keeps asking you to log in even when you are already logged in.

Kumar E.

Small-Business (50 or fewer emp.)

3.5/5

"Multi template designs"

What do you dislike about Brevo Customer Data Platform?

I think you should use it from laptop because app is not good has bugs, asks to login again and again even if you are logged in.

7. Error Issues

Users experience frequent error issues with Brevo, including login problems and glitches that disrupt functionality.

See 3 mentions

See Related User Reviews

Anchal A.

Enterprise (> 1000 emp.)

5.0/5

"Great Value for money"

What do you dislike about Brevo Customer Data Platform?

Should use it from a laptop, in my opinion, as the program is glitchy and keeps asking you to log in even when you are already logged in.

Kumar E.

Small-Business (50 or fewer emp.)

3.5/5

"Multi template designs"

What do you dislike about Brevo Customer Data Platform?

I think you should use it from laptop because app is not good has bugs, asks to login again and again even if you are logged in.

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Sudhish N.

Sales and marketing head

Information Technology and Services

Small-Business (50 or fewer emp.)

1/24/2025

"Marketing Automation"

4.5/5

What do you like best about Brevo Customer Data Platform?

It has made it very easy to createing marketing automation is easy.

Customer support is very active my problems get solved very quickly Review collected by and hosted on G2.com.

What do you dislike about Brevo Customer Data Platform?

the cost is on the little higher side, sometimes the email template creation sucks it can be improved. Review collected by and hosted on G2.com.

Rayan A.

Marketing Director

Small-Business (50 or fewer emp.)

10/6/2024

"Best tool for Email Marketing"

4.5/5

What do you like best about Brevo Customer Data Platform?

I have been using Brevo for over 4 years. Thanks to this platform, we have been able to create our newsletter and build a connection with our clients.

The first advantage is that Brevo is an intuitive and easy-to-use interface, whether you are a novice or an expert in marketing, you can create and generate campaigns very quickly thanks to its editor and management tools.

The second advantage is that it offers a complete range of features, including transactional emails, marketing automation... this allows us to stay in touch with our clients and provide a professional contact to market ourselves. Review collected by and hosted on G2.com.

What do you dislike about Brevo Customer Data Platform?

There are not really any negative points except that sometimes it happens that clients receive our campaign in their spam and some inactive clients receive the additional files. Review collected by and hosted on G2.com.

Mohamed I.

Senior Industrial Designer

Design

Small-Business (50 or fewer emp.)

12/14/2024

"Marketing Automation in Brevo is very nice"

5/5

What do you like best about Brevo Customer Data Platform?

The best email marketing platform compared to others Review collected by and hosted on G2.com.

What do you dislike about Brevo Customer Data Platform?

Nothing till now, I have tried other platforms Brevo is the best one Review collected by and hosted on G2.com.

What problems is Brevo Customer Data Platform solving and how is that benefiting you?

Send personalized messages and target campaigns with pinpoint precision. Brevo offers a wide range of automation solutions, including contact segmentation and Send-Time Optimization.

Convert customers with greater success. Marketing automation helps me score leads and send perfectly timed messages to reach my business goals faster.

Marketing automation empowers me to complete routine tasks without any added effort Review collected by and hosted on G2.com.

Ari M.

Webmaster, consultant, (D.Sc)

Small-Business (50 or fewer emp.)

10/4/2024

"After trying a bunch of applications, this one works, especially its marketing automation."

4.5/5

What do you like best about Brevo Customer Data Platform?

We are a not-for-profit organisation and use Brevo primarily to contact our members. It is a versatile tool that is easy to set up and has features such as very clever campaign automation for processes that are finally under control after many years. Sending emails is a breeze. We particularly appreciate the email templates, a feature that sank a competing solution. Brevo automatically takes care of the email configuration with our ISP, which is crucial to ensure that the mass mailings reach the recipients. We found an integration with our WordPress application that is free of charge. Brevo's pricing is also a big plus. Customer support is excellent. Review collected by and hosted on G2.com.

What do you dislike about Brevo Customer Data Platform?

Customising the email templates isn't as intuitive as it could be, but fortunately it's a process that doesn't require much attention once it's done. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

3/20/2025

"Brevo as a strong partner in customer communication marketing"

5/5

What do you like best about Brevo Customer Data Platform?

Simple all-in-one solution, straightforward and functional integration of forms into websites or as a landing page, list management and campaign management for multiple clients in one account, sensible integration of Brevon into various CMS. On-demand pricing model. Fast customer support. Review collected by and hosted on G2.com.

What do you dislike about Brevo Customer Data Platform?

Rare connection interruptions, but they are quickly resolved by Brevo. Review collected by and hosted on G2.com.

Elodie M.

Relance ouverture de piscine

Small-Business (50 or fewer emp.)

3/20/2025

"A good compromise for sending mailings."

4.5/5

What do you like best about Brevo Customer Data Platform?

The ease of creating and programming campaigns Review collected by and hosted on G2.com.

What do you dislike about Brevo Customer Data Platform?

the time it takes to delete or modify a contact. Review collected by and hosted on G2.com.

Candy D.

Coordinadora de marketing

Small-Business (50 or fewer emp.)

1/29/2025

"Marketing Automation"

4/5

What do you like best about Brevo Customer Data Platform?

The costumer service because they are always kind and nice and about the platform it would be that its intuitive Review collected by and hosted on G2.com.

What do you dislike about Brevo Customer Data Platform?

Probably it would be the number of templates to sent mails and because i think that they are too basic Review collected by and hosted on G2.com.

Miguel C.

Socio Fundador y Director.

Small-Business (50 or fewer emp.)

10/3/2024

"Best CRM Platform ever"

5/5

What do you like best about Brevo Customer Data Platform?

Easy to use and very effective. Most of all, the platform is very reliable. You rarely have technical problems, which is good since many platforms show technical errors constantly. Integrating Brevo into your ecosystem is relatively easy. Implementing the features on a daily basis is quite simple. You will use it every day and get good support. Review collected by and hosted on G2.com.

What do you dislike about Brevo Customer Data Platform?

Honestly, I would like the pricing to be less complicated. The price is fair, but sometimes, understanding that can be tricky. Review collected by and hosted on G2.com.

Verified User in Alternative Medicine

Small-Business (50 or fewer emp.)

3/20/2025

"Very good experience with Brevo"

4/5

What do you like best about Brevo Customer Data Platform?

The simplicity and aesthetics of Brevo. The ease with which we learn in a few minutes to create our first newsletters or campaign. Review collected by and hosted on G2.com.

What do you dislike about Brevo Customer Data Platform?

Perhaps a wider price range would be an advantage. I find the gaps between the categories very stark. Review collected by and hosted on G2.com.