--- title: Brevo Customer Data Platform Reviews meta\_title: 'Brevo Customer Data Platform Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 95 reviews by the users' company size, role or industry to find out how Brevo Customer Data Platform works for a business like yours. aggregate\_rating: rating\_value: 4.6 review\_count: 95 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- ### Brevo Customer Data Platform Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users highlight the **ease of use** of Brevo, remarking on its quick implementation and user-friendly design. [(18 mentions)](https://www.g2.com/products/brevo-customer-data-platform/reviews?filters%5Bsentiment_snippet%5D=1266256&qs=pros-and-cons#reviews) Users praise the **responsive and helpful customer support** of Brevo, enhancing their overall experience with the platform. [(11 mentions)](https://www.g2.com/products/brevo-customer-data-platform/reviews?filters%5Bsentiment_snippet%5D=1266450&qs=pros-and-cons#reviews) Users love the **free email marketing features** of Brevo, allowing seamless branding and audience building without initial costs. [(10 mentions)](https://www.g2.com/products/brevo-customer-data-platform/reviews?filters%5Bsentiment_snippet%5D=1266303&qs=pros-and-cons#reviews) Users find Brevo Customer Data Platform to be **very user-friendly** , facilitating easy integration and a smooth experience. [(8 mentions)](https://www.g2.com/products/brevo-customer-data-platform/reviews?filters%5Bsentiment_snippet%5D=1266292&qs=pros-and-cons#reviews) Users praise the **easy setup** of Brevo, finding it intuitive and efficient for their marketing needs. [(7 mentions)](https://www.g2.com/products/brevo-customer-data-platform/reviews?filters%5Bsentiment_snippet%5D=1266367&qs=pros-and-cons#reviews) Users find the pricing for Brevo's plans to be **expensive** , especially when compared to competitors' offerings. [(4 mentions)](https://www.g2.com/products/brevo-customer-data-platform/reviews?filters%5Bsentiment_snippet%5D=1266130&qs=pros-and-cons#reviews) Users face occasional **integration issues** with third-party tools, complicating their experience and requiring extra effort. [(3 mentions)](https://www.g2.com/products/brevo-customer-data-platform/reviews?filters%5Bsentiment_snippet%5D=1972504&qs=pros-and-cons#reviews) Users find the **learning curve steep** with Brevo, especially for navigation and utilizing advanced features effectively. [(3 mentions)](https://www.g2.com/products/brevo-customer-data-platform/reviews?filters%5Bsentiment_snippet%5D=1266495&qs=pros-and-cons#reviews) Users express frustration over **missing features** like segmented account access and limited chatbot domain connectivity. [(3 mentions)](https://www.g2.com/products/brevo-customer-data-platform/reviews?filters%5Bsentiment_snippet%5D=1265895&qs=pros-and-cons#reviews) Users find the platform **not intuitive** , often struggling to navigate menus and perform basic tasks. [(3 mentions)](https://www.g2.com/products/brevo-customer-data-platform/reviews?filters%5Bsentiment_snippet%5D=1266482&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of Brevo Customer Data Platform ##### 1. Ease of Use Users highlight the **ease of use** of Brevo, remarking on its quick implementation and user-friendly design. [ See 18 mentions ](https://www.g2.com/products/brevo-customer-data-platform/reviews?filters%5Bsentiment_snippet%5D=1266256&qs=pros-and-cons#reviews) See Related User Reviews ![Carmen B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Carmen B.") CB Carmen B. Small-Business (50 or fewer emp.) 4.0/5 "Easy-to-use tool for Customer Communication and Marketing Automation" What do you like about Brevo Customer Data Platform? In addition, we find building new campaigns based on old ones very easy. AP Amélie P. Small-Business (50 or fewer emp.) 4.5/5 "Easy to Use Platform with Powerful Capabilities" What do you like about Brevo Customer Data Platform? ease of use, the platform and its capabilities ##### 2. Customer Support Users praise the **responsive and helpful customer support** of Brevo, enhancing their overall experience with the platform. [ See 11 mentions ](https://www.g2.com/products/brevo-customer-data-platform/reviews?filters%5Bsentiment_snippet%5D=1266450&qs=pros-and-cons#reviews) See Related User Reviews ![Carmen B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Carmen B.") CB Carmen B. Small-Business (50 or fewer emp.) 4.0/5 "Easy-to-use tool for Customer Communication and Marketing Automation" What do you like about Brevo Customer Data Platform? In addition, we find building new campaigns based on old ones very easy. ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 5.0/5 "Marketing Automation – as simple as it gets" What do you like about Brevo Customer Data Platform? Brevo: My daily dose of Marketing Automation. Setting up is straightforward, and the interface is thoughtfully organized. Every feature is exactly whe ##### 3. Email Marketing Users love the **free email marketing features** of Brevo, allowing seamless branding and audience building without initial costs. [ See 10 mentions ](https://www.g2.com/products/brevo-customer-data-platform/reviews?filters%5Bsentiment_snippet%5D=1266303&qs=pros-and-cons#reviews) See Related User Reviews ![Mohamed I.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mohamed I.") MI Mohamed I. Small-Business (50 or fewer emp.) 5.0/5 "Marketing Automation in Brevo is very nice" What do you like about Brevo Customer Data Platform? Brevo is by far the best email marketing platform I’ve used. It offers powerful features, excellent deliverability, an intuitive interface, and outsta AM Alessandro M. Small-Business (50 or fewer emp.) 4.0/5 "Easy UX. Good Marketing Automation Software for people who are just starting out." What do you like about Brevo Customer Data Platform? I could start for free and send emails without ugly giant logos ruining my branding. The 300 credits limit is fair. It's enough to start out and it gi ##### 4. User-Friendly Users find Brevo Customer Data Platform to be **very user-friendly** , facilitating easy integration and a smooth experience. [ See 8 mentions ](https://www.g2.com/products/brevo-customer-data-platform/reviews?filters%5Bsentiment_snippet%5D=1266292&qs=pros-and-cons#reviews) See Related User Reviews ![Chourouk M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Chourouk M.") CM Chourouk M. Mid-Market (51-1000 emp.) 4.5/5 "Easy to navigate" What do you like about Brevo Customer Data Platform? - User friendly - modern features - easy to use ![siavash r.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "siavash r.") SR siavash r. Small-Business (50 or fewer emp.) 5.0/5 "Using Brevo for a Early stage startup" What do you like about Brevo Customer Data Platform? the ease of use and its user experience and how much it is user centric , the number of features are just enough , its not that much simplified that l ##### 5. Easy Setup Users praise the **easy setup** of Brevo, finding it intuitive and efficient for their marketing needs. [ See 7 mentions ](https://www.g2.com/products/brevo-customer-data-platform/reviews?filters%5Bsentiment_snippet%5D=1266367&qs=pros-and-cons#reviews) See Related User Reviews ![Carmen B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Carmen B.") CB Carmen B. Small-Business (50 or fewer emp.) 4.0/5 "Easy-to-use tool for Customer Communication and Marketing Automation" What do you like about Brevo Customer Data Platform? In addition, we find building new campaigns based on old ones very easy. ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 5.0/5 "Marketing Automation – as simple as it gets" What do you like about Brevo Customer Data Platform? Brevo: My daily dose of Marketing Automation. Setting up is straightforward, and the interface is thoughtfully organized. Every feature is exactly whe ### 5 Cons or Disadvantages of Brevo Customer Data Platform ##### 1. Expensive Users find the pricing for Brevo's plans to be **expensive** , especially when compared to competitors' offerings. [ See 4 mentions ](https://www.g2.com/products/brevo-customer-data-platform/reviews?filters%5Bsentiment_snippet%5D=1266130&qs=pros-and-cons#reviews) See Related User Reviews ![siavash r.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "siavash r.") SR siavash r. Small-Business (50 or fewer emp.) 5.0/5 "Using Brevo for a Early stage startup" What do you dislike about Brevo Customer Data Platform? however the limitation of its free plan is better than its competitors , the fact that they all have Brevo logo and the least amount you need to pay f ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 5.0/5 "Brevo’s platform is the best email marketing services" What do you dislike about Brevo Customer Data Platform? It seems to me to be a little expensive compared to other competitor platforms ##### 2. Integration Issues Users face occasional **integration issues** with third-party tools, complicating their experience and requiring extra effort. [ See 3 mentions ](https://www.g2.com/products/brevo-customer-data-platform/reviews?filters%5Bsentiment_snippet%5D=1972504&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Small-Business (50 or fewer emp.) 4.5/5 "Unbeatable all-in-one solution for our startup" What do you dislike about Brevo Customer Data Platform? Some menus could be structured a bit more intuitively – occasionally it takes a few extra clicks to find what you need. Integration with some third-pa RG Ray G. Small-Business (50 or fewer emp.) 4.0/5 "Easy to Use, Works Well" What do you dislike about Brevo Customer Data Platform? Nothing bad, but could do with a few more pre-set integrations. ##### 3. Learning Curve Users find the **learning curve steep** with Brevo, especially for navigation and utilizing advanced features effectively. [ See 3 mentions ](https://www.g2.com/products/brevo-customer-data-platform/reviews?filters%5Bsentiment_snippet%5D=1266495&qs=pros-and-cons#reviews) See Related User Reviews JH Julius H. Small-Business (50 or fewer emp.) 4.5/5 "Brevo is a great way to easily and affordable send emails. And much more." What do you dislike about Brevo Customer Data Platform? As mentioned, it has many features, which makes it sometimes a little difficult to find the right function. ![Sebastian G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sebastian G.") SG Sebastian G. Small-Business (50 or fewer emp.) 4.5/5 "Brevo gets the job done." What do you dislike about Brevo Customer Data Platform? If you wanted to expand and test other features from Brevo outside of email marketing, I felt it was a bit complicated. I mean, it all made sense but ##### 4. Missing Features Users express frustration over **missing features** like segmented account access and limited chatbot domain connectivity. [ See 3 mentions ](https://www.g2.com/products/brevo-customer-data-platform/reviews?filters%5Bsentiment_snippet%5D=1265895&qs=pros-and-cons#reviews) See Related User Reviews ![Charle K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Charle K.") CK Charle K. Small-Business (50 or fewer emp.) 5.0/5 "Best Integration & Secure Marketing Platform in 2024!" What do you dislike about Brevo Customer Data Platform? We get frustrated with the fact that there is not a merchant account that allows for segmented use/access and that the chatbot can only be connected t RG Ray G. Small-Business (50 or fewer emp.) 4.0/5 "Easy to Use, Works Well" What do you dislike about Brevo Customer Data Platform? Nothing bad, but could do with a few more pre-set integrations. ##### 5. Not Intuitive Users find the platform **not intuitive** , often struggling to navigate menus and perform basic tasks. [ See 3 mentions ](https://www.g2.com/products/brevo-customer-data-platform/reviews?filters%5Bsentiment_snippet%5D=1266482&qs=pros-and-cons#reviews) See Related User Reviews ![Carmen B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Carmen B.") CB Carmen B. Small-Business (50 or fewer emp.) 4.0/5 "Easy-to-use tool for Customer Communication and Marketing Automation" What do you dislike about Brevo Customer Data Platform? One simple point of improvement would be to limit campaign preview to the recipients only - after all, this is what one would want to preview (not the ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Small-Business (50 or fewer emp.) 4.5/5 "Unbeatable all-in-one solution for our startup" What do you dislike about Brevo Customer Data Platform? Some menus could be structured a bit more intuitively – occasionally it takes a few extra clicks to find what you need. Integration with some third-pa ## Top-Rated Alternatives [ ![Klaviyo](https://images.g2crowd.com/uploads/product/hd_favicon/b6df098261e7029181e27856a1b3934b/klaviyo.svg "Klaviyo") Klaviyo 4.6/5(1,360) ](https://www.g2.com/products/klaviyo/reviews) [ ![Insider One](https://images.g2crowd.com/uploads/product/hd_favicon/6ef10bb2b86f91c767132efa3390f728/insider-one.svg "Insider One") Insider One 4.8/5(1,415) ](https://www.g2.com/products/insider-one/reviews) [ ![HubSpot Marketing Hub](https://images.g2crowd.com/uploads/product/hd_favicon/4197737e447f044e17be1a5ebb4ba193/hubspot-marketing-hub.svg "HubSpot Marketing Hub") HubSpot Marketing Hub 4.4/5(14,913) ](https://www.g2.com/products/hubspot-marketing-hub/reviews) [ View All Alternatives ](https://www.g2.com/products/brevo-customer-data-platform/competitors/alternatives) BF BIBUS F. Assistante webmarketing et e-commerce Small-Business (50 or fewer emp.) 10/4/2024 "Very useful tool, ergonomic, it gathers many features" 5/5 What do you like best about Brevo Customer Data Platform? The advantages are the creative tools, themes, sending options (messages, emails...), the speed of sending campaigns, and the ease of use. Review collected by and hosted on G2.com. What do you dislike about Brevo Customer Data Platform? Even though there are many features, the drawback is that you cannot create a page as you wish, for example: inserting 2 icons side by side and practically touching, without having to tinker to try to achieve this result which will not work. Furthermore, creating a more flexible page like on Canva, for example. 2nd point: when we create an email, it must be responsive and adapted for each format (computer, phone...), but when we change something here, it automatically changes there, and we waste time finding a middle ground. Review collected by and hosted on G2.com. What problems is Brevo Customer Data Platform solving and how is that benefiting you? Create scenarios, for example, that will allow for good management of statistics. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: OrganicAI Translated OO Olasubomi O. Junior Brand Manager Small-Business (50 or fewer emp.) 10/4/2024 "Marketing Automation Tool" 4.5/5 What do you like best about Brevo Customer Data Platform? We used Brevo since it was Sendinblue till now. What our company likes best is that it's easy to use and has automation paths that are very intuitive. I joined the company as an intern and had previously never used the platform, but I was able to figure it out really easily, and used the automation feature without anyone overseeing. We also like that we can carry out serveral campaigns (email, SMS, etc) as well as segment our customers. Review collected by and hosted on G2.com. What do you dislike about Brevo Customer Data Platform? We had some problems with the insights we were drawing from the platform because they didn't align with our website analytics. We wrote to the team, but didn't get a response from their customer support. Review collected by and hosted on G2.com. What problems is Brevo Customer Data Platform solving and how is that benefiting you? We needed one point for all our digital marketing and targeted campaigns and Brevo provided that. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Sports](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Sports") US Verified User in Sports Mid-Market (51-1000 emp.) 9/29/2025 "Easy to use. Quick to send." 4.5/5 What do you like best about Brevo Customer Data Platform? The pre-existing models. The simplicity of use. Review collected by and hosted on G2.com. What do you dislike about Brevo Customer Data Platform? The lack of flexibility in creating blocks. The lack of fonts. Review collected by and hosted on G2.com. What problems is Brevo Customer Data Platform solving and how is that benefiting you? The contact with the client Review collected by and hosted on G2.com. Show More Validated ReviewerSource: OrganicAI Translated LL Lucia L. Digital Strategist Small-Business (50 or fewer emp.) 1/24/2025 "Excellent experience" 4.5/5 What do you like best about Brevo Customer Data Platform? The platform is intuitive, simple to use to send campaigns, provides complete data and creates engaging emails that are pleasant to read. Technical support always responds competently. Review collected by and hosted on G2.com. What do you dislike about Brevo Customer Data Platform? Some things are not easy to understand and find especially in contact segmentation. You cannot unsubscribe a contact from a sales funnel without unsubscribing from the entire list. Review collected by and hosted on G2.com. What problems is Brevo Customer Data Platform solving and how is that benefiting you? With Brevo I can create and send my email marketing campaigns easily and track what users do. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Laetitia m.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Laetitia m.") LM Laetitia m. Chef d’entreprise Small-Business (50 or fewer emp.) 3/20/2025 "Truly multi-purpose platform perfect" 5/5 What do you like best about Brevo Customer Data Platform? the simplicity of making a beautiful design and one file per client with the tracking of their actions. Review collected by and hosted on G2.com. What do you dislike about Brevo Customer Data Platform? The handling is a bit complex, it takes a moment to get the hang of it. Review collected by and hosted on G2.com. What problems is Brevo Customer Data Platform solving and how is that benefiting you? a space that brings together multiple platforms, such as email, SMS, push... Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: OrganicAI Translated ![Verified User in Sports](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Sports") AS Verified User in Sports Small-Business (50 or fewer emp.) 7/23/2025 "For our club, a user-friendly newsletter software." 4.5/5 What do you like best about Brevo Customer Data Platform? The user-friendliness as well as an excellent price-performance ratio. Review collected by and hosted on G2.com. What do you dislike about Brevo Customer Data Platform? Tables can be poorly displayed. Review collected by and hosted on G2.com. What problems is Brevo Customer Data Platform solving and how is that benefiting you? The user-friendliness as well as an excellent price-performance ratio. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: OrganicAI Translated PC Patrizia C. Titolare Small-Business (50 or fewer emp.) 10/4/2024 "Marketing Automation is the best!" 5/5 What do you like best about Brevo Customer Data Platform? They have many free services and you can also just purchase credits, when necessary, to send more emails, without necessarily having a monthly subscription. So very useful for small businesses like mine, which do not want to have too many fixed costs. The automation part works great: you can fully customize the sending of emails. Excellent support: I had an initial problem connecting the site (wanting to do everything myself and not being an expert) and they supported me. Review collected by and hosted on G2.com. What do you dislike about Brevo Customer Data Platform? For now, I have nothing to report. Selfishly, I would prefer to have more daily emails available in the free package (lol) Review collected by and hosted on G2.com. What problems is Brevo Customer Data Platform solving and how is that benefiting you? Without having great skills in email marketing, thanks also to their webinars and blog articles, I managed to create my automations and my email campaigns. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: OrganicAI Translated IB Ibrahim B. Marketing Manager Mid-Market (51-1000 emp.) 4/6/2025 "Enriching and effective" 4.5/5 What do you like best about Brevo Customer Data Platform? The simplicity of use and the functional richness Review collected by and hosted on G2.com. What do you dislike about Brevo Customer Data Platform? Nothing special apart from the subscription deadlines that should be notified well in advance. Review collected by and hosted on G2.com. What problems is Brevo Customer Data Platform solving and how is that benefiting you? The most is the responsiveness of the teams. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: OrganicAI Translated CV Christian V. Directeur Small-Business (50 or fewer emp.) 3/19/2025 "Marketing Automation" 5/5 What do you like best about Brevo Customer Data Platform? Bravo offers a trial period for the service. Review collected by and hosted on G2.com. What do you dislike about Brevo Customer Data Platform? Not very intuitive to start with. A quick tutorial would be very handy. Then everything is very well organized. Review collected by and hosted on G2.com. What problems is Brevo Customer Data Platform solving and how is that benefiting you? Sending emails that do not end up in the spam boxes of my correspondents Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: OrganicAI Translated ![Tine B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Tine B.") TB Tine B. Chef d'entreprise - Photographe Artisan d'Art - Portraitiste de France Small-Business (50 or fewer emp.) 12/12/2024 "Marketing Automation made easy" 4.5/5 What do you like best about Brevo Customer Data Platform? What I love about Brevo is the effectiveness of the transactional campaigns, using several ways to communicate with our clients. We use it every day to serve our clients. Review collected by and hosted on G2.com. What do you dislike about Brevo Customer Data Platform? It takes some time to understand the power of Brevo, but once you get it, it is a very powerfull tool. Review collected by and hosted on G2.com. What problems is Brevo Customer Data Platform solving and how is that benefiting you? All the information about our customers and the exchanges we have are traceble. Review collected by and hosted on G2.com. 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