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G2 recognized Brevo Customer Data Platform
Brevo Customer Data Platform

By Brevo

4.6 out of 5 stars

How would you rate your experience with Brevo Customer Data Platform?

Share your insights with Brevo Customer Data Platform

Thousands of people like you come to G2 to find out whether solutions like Brevo Customer Data Platform are the right fit for them. Share your real experiences with Brevo Customer Data Platform and the G2 community and help someone make the right decision about their software.

Brevo Customer Data Platform Pros and Cons: Top Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users highlight the ease of use of Brevo, making marketing automation accessible for everyone, even the non-tech savvy. (27 mentions)
Users highly value Brevo's fast and helpful customer support, enhancing their overall experience with the platform. (16 mentions)
Users love the easy setup and clever automation of Brevo, making email marketing efficient and user-friendly. (15 mentions)
Users value the effortless automation efficiency of Brevo, enabling easy setup of targeted campaigns and emails. (13 mentions)
Users find Brevo's easy setup invaluable, simplifying marketing automation even for those not tech-savvy. (12 mentions)
Users find the pricing complicated and costly, which can detract from their overall experience with Brevo's platform. (5 mentions)
Users find the learning curve challenging, particularly with configuration and understanding various features of Brevo. (5 mentions)
Users find the lack of unique unsubscribe options limiting, hindering effective customer communication and automation. (5 mentions)
Users find the non-intuitive customization of email templates and menus occasionally frustrating, yet manageable over time. (4 mentions)
Users experience slow performance with Brevo, facing delays in customer support and upload speeds during peak times. (4 mentions)
Users report frequent bugs in the Brevo platform, including login issues and errors with Automation Event Logs. (3 mentions)
Users experience frequent error issues with Brevo, including login problems and glitches that disrupt functionality. (3 mentions)

Top Pros or Advantages of Brevo Customer Data Platform

1. Ease of Use
Users highlight the ease of use of Brevo, making marketing automation accessible for everyone, even the non-tech savvy.
See 27 mentions

See Related User Reviews

Calin D.
CD

Calin D.

Small-Business (50 or fewer emp.)

5.0/5

"Great experience with Marketing Automation by Brevo"

What do you like about Brevo Customer Data Platform?

I use Brevo already from more than 10 years now. Back then, I searched for an email platform and I choose Brevo (former SendinBlue) because it was and

Lina C.
LC

Lina C.

Small-Business (50 or fewer emp.)

5.0/5

"Marketing automation"

What do you like about Brevo Customer Data Platform?

I love Brevo and marketing automation for a few reasons. It is effortless to set new automation, and it has so much choice of when, if, what, etc. I h

2. Customer Support
Users highly value Brevo's fast and helpful customer support, enhancing their overall experience with the platform.
See 16 mentions

See Related User Reviews

Ari M.
AM

Ari M.

Small-Business (50 or fewer emp.)

4.5/5

"After trying a bunch of applications, this one works, especially its marketing automation."

What do you like about Brevo Customer Data Platform?

We are a not-for-profit organisation and use Brevo primarily to contact our members. It is a versatile tool that is easy to set up and has features su

Miguel C.
MC

Miguel C.

Small-Business (50 or fewer emp.)

5.0/5

"Best CRM Platform ever"

What do you like about Brevo Customer Data Platform?

Easy to use and very effective. Most of all, the platform is very reliable. You rarely have technical problems, which is good since many platforms sho

3. Email Marketing
Users love the easy setup and clever automation of Brevo, making email marketing efficient and user-friendly.
See 15 mentions

See Related User Reviews

Calin D.
CD

Calin D.

Small-Business (50 or fewer emp.)

5.0/5

"Great experience with Marketing Automation by Brevo"

What do you like about Brevo Customer Data Platform?

I use Brevo already from more than 10 years now. Back then, I searched for an email platform and I choose Brevo (former SendinBlue) because it was and

AA

Aditya A.

Small-Business (50 or fewer emp.)

4.5/5

"Best For Marketing Automation"

What do you like about Brevo Customer Data Platform?

I am able to import/export my userbase easily. It allows me to easily set up transactional emails and create marketing campaigns. I can design campaig

4. Automation Efficiency
Users value the effortless automation efficiency of Brevo, enabling easy setup of targeted campaigns and emails.
See 13 mentions

See Related User Reviews

Calin D.
CD

Calin D.

Small-Business (50 or fewer emp.)

5.0/5

"Great experience with Marketing Automation by Brevo"

What do you like about Brevo Customer Data Platform?

I use Brevo already from more than 10 years now. Back then, I searched for an email platform and I choose Brevo (former SendinBlue) because it was and

Lina C.
LC

Lina C.

Small-Business (50 or fewer emp.)

5.0/5

"Marketing automation"

What do you like about Brevo Customer Data Platform?

I love Brevo and marketing automation for a few reasons. It is effortless to set new automation, and it has so much choice of when, if, what, etc. I h

5. Easy Setup
Users find Brevo's easy setup invaluable, simplifying marketing automation even for those not tech-savvy.
See 12 mentions

See Related User Reviews

Calin D.
CD

Calin D.

Small-Business (50 or fewer emp.)

5.0/5

"Great experience with Marketing Automation by Brevo"

What do you like about Brevo Customer Data Platform?

I use Brevo already from more than 10 years now. Back then, I searched for an email platform and I choose Brevo (former SendinBlue) because it was and

Lina C.
LC

Lina C.

Small-Business (50 or fewer emp.)

5.0/5

"Marketing automation"

What do you like about Brevo Customer Data Platform?

I love Brevo and marketing automation for a few reasons. It is effortless to set new automation, and it has so much choice of when, if, what, etc. I h

Top Cons or Disadvantages of Brevo Customer Data Platform

1. Expensive
Users find the pricing complicated and costly, which can detract from their overall experience with Brevo's platform.
See 5 mentions

See Related User Reviews

Miguel C.
MC

Miguel C.

Small-Business (50 or fewer emp.)

5.0/5

"Best CRM Platform ever"

What do you dislike about Brevo Customer Data Platform?

Honestly, I would like the pricing to be less complicated. The price is fair, but sometimes, understanding that can be tricky.

AA

Aditya A.

Small-Business (50 or fewer emp.)

4.5/5

"Best For Marketing Automation"

What do you dislike about Brevo Customer Data Platform?

Nothing in particular. Pay-as-you-go plans are a bit too costly, and can be improved. But as such I love it.

2. Learning Curve
Users find the learning curve challenging, particularly with configuration and understanding various features of Brevo.
See 5 mentions

See Related User Reviews

Miguel C.
MC

Miguel C.

Small-Business (50 or fewer emp.)

5.0/5

"Best CRM Platform ever"

What do you dislike about Brevo Customer Data Platform?

Honestly, I would like the pricing to be less complicated. The price is fair, but sometimes, understanding that can be tricky.

Sebastian G.
SG

Sebastian G.

Small-Business (50 or fewer emp.)

4.5/5

"Brevo gets the job done."

What do you dislike about Brevo Customer Data Platform?

If you wanted to expand and test other features from Brevo outside of email marketing, I felt it was a bit complicated. I mean, it all made sense but

3. Missing Features
Users find the lack of unique unsubscribe options limiting, hindering effective customer communication and automation.
See 5 mentions

See Related User Reviews

Verified User
A

Verified User

Small-Business (50 or fewer emp.)

5.0/5

"Great for small businesses doing marketing automation"

What do you dislike about Brevo Customer Data Platform?

I haven't been able to find a way to create unique unsubscribe options for my customers (i.e. "I prefer to receive emails only once a month" or "I pre

RG

Ray G.

Small-Business (50 or fewer emp.)

4.0/5

"Easy to Use, Works Well"

What do you dislike about Brevo Customer Data Platform?

Nothing bad, but could do with a few more pre-set integrations.

4. Not Intuitive
Users find the non-intuitive customization of email templates and menus occasionally frustrating, yet manageable over time.
See 4 mentions

See Related User Reviews

Verified User
A

Verified User

Small-Business (50 or fewer emp.)

4.5/5

"Unbeatable all-in-one solution for our startup"

What do you dislike about Brevo Customer Data Platform?

Some menus could be structured a bit more intuitively – occasionally it takes a few extra clicks to find what you need. Integration with some third-pa

Ari M.
AM

Ari M.

Small-Business (50 or fewer emp.)

4.5/5

"After trying a bunch of applications, this one works, especially its marketing automation."

What do you dislike about Brevo Customer Data Platform?

Customising the email templates isn't as intuitive as it could be, but fortunately it's a process that doesn't require much attention once it's done.

5. Slow Performance
Users experience slow performance with Brevo, facing delays in customer support and upload speeds during peak times.
See 4 mentions

See Related User Reviews

Chourouk M.
CM

Chourouk M.

Mid-Market (51-1000 emp.)

4.5/5

"Easy to navigate"

What do you dislike about Brevo Customer Data Platform?

- delays and slow support during peak hours

Verified User
U

Verified User

Small-Business (50 or fewer emp.)

5.0/5

"Marketing Automation – as simple as it gets"

What do you dislike about Brevo Customer Data Platform?

At times, the uploads could be a little quicker.

6. Bugs
Users report frequent bugs in the Brevo platform, including login issues and errors with Automation Event Logs.
See 3 mentions

See Related User Reviews

Anchal A.
AA

Anchal A.

Enterprise (> 1000 emp.)

5.0/5

"Great Value for money"

What do you dislike about Brevo Customer Data Platform?

Should use it from a laptop, in my opinion, as the program is glitchy and keeps asking you to log in even when you are already logged in.

Kumar E.
KE

Kumar E.

Small-Business (50 or fewer emp.)

3.5/5

"Multi template designs"

What do you dislike about Brevo Customer Data Platform?

I think you should use it from laptop because app is not good has bugs, asks to login again and again even if you are logged in.

7. Error Issues
Users experience frequent error issues with Brevo, including login problems and glitches that disrupt functionality.
See 3 mentions

See Related User Reviews

Anchal A.
AA

Anchal A.

Enterprise (> 1000 emp.)

5.0/5

"Great Value for money"

What do you dislike about Brevo Customer Data Platform?

Should use it from a laptop, in my opinion, as the program is glitchy and keeps asking you to log in even when you are already logged in.

Kumar E.
KE

Kumar E.

Small-Business (50 or fewer emp.)

3.5/5

"Multi template designs"

What do you dislike about Brevo Customer Data Platform?

I think you should use it from laptop because app is not good has bugs, asks to login again and again even if you are logged in.

Brevo Customer Data Platform Reviews (84)

Reviews

Brevo Customer Data Platform Reviews (84)

4.6
84 reviews
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Emilie B.
EB
Praticienne en psychologie et interprète pour les animaux
Small-Business (50 or fewer emp.)
"The pleasure of writing beautiful emails"
What do you like best about Brevo Customer Data Platform?

I like the intuitive approach and the ability to duplicate campaigns to reuse formats, styles, and sometimes content in order to be consistent in my communications with my clients.

I like having the ability to upload my images and colors.

I like giving precision to the form my content takes.

I like being able to send myself tests.

I like the "without the Brevo logo" option. Review collected by and hosted on G2.com.

What do you dislike about Brevo Customer Data Platform?

I would like a greater choice of fonts. I would like more options in design possibilities. I would like to have more advice in French to ensure compliance and tips to generate engagement with my community. Review collected by and hosted on G2.com.

AA
Software Engineer
Small-Business (50 or fewer emp.)
"Best For Marketing Automation"
What do you like best about Brevo Customer Data Platform?

I am able to import/export my userbase easily. It allows me to easily set up transactional emails and create marketing campaigns. I can design campaigns using its builder tool, and schedule them. This marketing platform allows me to send mails to targetted demographics as well. I can use this to outreach, cold email, retarget, and reengage employees easily. Review collected by and hosted on G2.com.

What do you dislike about Brevo Customer Data Platform?

Nothing in particular. Pay-as-you-go plans are a bit too costly, and can be improved. But as such I love it. Review collected by and hosted on G2.com.

Lucie C.
LC
Cheffe d'entreprise
Small-Business (50 or fewer emp.)
"Marketing automation that I already recommend!"
What do you like best about Brevo Customer Data Platform?

I am a company founder, and for its development, I send a newsletter, but I didn't know anything about it and thought it was a big deal. However, Brevo is super easy to use and reliable. I don't ask for more ;)

Everything related to marketing automation is great! Review collected by and hosted on G2.com.

What do you dislike about Brevo Customer Data Platform?

There are still some automations that I don't understand well: for example, why some contacts are inserted into certain lists and not others. Review collected by and hosted on G2.com.

Chourouk M.
CM
Lead Management Specialist
Mid-Market (51-1000 emp.)
"Easy to navigate"
What do you like best about Brevo Customer Data Platform?

- User friendly - modern features - easy to use Review collected by and hosted on G2.com.

What do you dislike about Brevo Customer Data Platform?

- delays and slow support during peak hours Review collected by and hosted on G2.com.

Lina C.
LC
Coach
Small-Business (50 or fewer emp.)
"Marketing automation"
What do you like best about Brevo Customer Data Platform?

I love Brevo and marketing automation for a few reasons. It is effortless to set new automation, and it has so much choice of when, if, what, etc. I have only used it for a few months, but I love it and am still learning the features. It is very easy to use for someone who is not tech-savvy. Support is also brilliant. I had to contact them a lot when I started using the platform, and they are great, fast, and knowledgeable. Easy to integrate with my site. Review collected by and hosted on G2.com.

What do you dislike about Brevo Customer Data Platform?

I cannot think of anything. If I were not happy with the product, I would not be using it. Review collected by and hosted on G2.com.

Nuria S.
NS
Fundadora www.nuriasierra.com
Small-Business (50 or fewer emp.)
"Marketing Automation"
What do you like best about Brevo Customer Data Platform?

Everything is in Spanish and the support service is agile and effective. Review collected by and hosted on G2.com.

What do you dislike about Brevo Customer Data Platform?

It doesn't have good integration with WP in the forms plugin and it always gives me problems with sending the Double Optin template. I have already opened several tickets on the issue and they haven't been able to solve it. When it was SendinBlue, everything worked much better. The new editor crashes from time to time and I would like the customer profiles to be clearer. Now it's more expensive and the operation is more cumbersome. Review collected by and hosted on G2.com.

Andy O.
AO
Commercial Director
Small-Business (50 or fewer emp.)
"Limited capability and the most challenging customer support experience I have ever experienced"
What do you like best about Brevo Customer Data Platform?

I love the deals interface its so interactive Review collected by and hosted on G2.com.

What do you dislike about Brevo Customer Data Platform?

Customer service support is disjointed and slow Review collected by and hosted on G2.com.

Rajneesh G.
RG
Senior Software Development Engineer
Small-Business (50 or fewer emp.)
"Best DM platform"
What do you like best about Brevo Customer Data Platform?

I've been using Brevo's Customer Data Platform for more than a year now, and it has completely transformed the way we manage and utilize our customer data. It is easy to implement as it has brevo extension for our magento2 platform. Hence it is out of box easy to integrate to our existing ecommerce.

Campain dashboards , lead generation , tracking of campaigns is easy due to brevo customer data platform. Collection of customer data is also good , you have multiple option to import.

Customer service is good and i recommend this for small scale bussiness to medium scale. They provide daily 300mails / day free of cost so that you can have try it for your bussiness. Review collected by and hosted on G2.com.

What do you dislike about Brevo Customer Data Platform?

Sometimes platform feels slow while going through live data campaigns txn logs. Review collected by and hosted on G2.com.

BF
Assistante webmarketing et e-commerce
Small-Business (50 or fewer emp.)
"Very useful tool, ergonomic, it gathers many features"
What do you like best about Brevo Customer Data Platform?

The advantages are the creative tools, themes, sending options (messages, emails...), the speed of sending campaigns, and the ease of use. Review collected by and hosted on G2.com.

What do you dislike about Brevo Customer Data Platform?

Even though there are many features, the drawback is that you cannot create a page as you wish, for example: inserting 2 icons side by side and practically touching, without having to tinker to try to achieve this result which will not work. Furthermore, creating a more flexible page like on Canva, for example.

2nd point: when we create an email, it must be responsive and adapted for each format (computer, phone...), but when we change something here, it automatically changes there, and we waste time finding a middle ground. Review collected by and hosted on G2.com.

OO
Junior Brand Manager
Small-Business (50 or fewer emp.)
"Marketing Automation Tool"
What do you like best about Brevo Customer Data Platform?

We used Brevo since it was Sendinblue till now. What our company likes best is that it's easy to use and has automation paths that are very intuitive. I joined the company as an intern and had previously never used the platform, but I was able to figure it out really easily, and used the automation feature without anyone overseeing. We also like that we can carry out serveral campaigns (email, SMS, etc) as well as segment our customers. Review collected by and hosted on G2.com.

What do you dislike about Brevo Customer Data Platform?

We had some problems with the insights we were drawing from the platform because they didn't align with our website analytics. We wrote to the team, but didn't get a response from their customer support. Review collected by and hosted on G2.com.