1. [Home](https://www.g2.com/)
2. ...
3. [Visitor Identification Software](https://www.g2.com/categories/visitor-identification)
4. [Bread & Butter Discussions](https://www.g2.com/products/bread-butter/discuss)

[
 ![Bread & Butter](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_8b139e1281cef87a8a19952fd7a58034/bread-butter.svg "Bread & Butter")
](/products/bread-butter/reviews)

# Bread & Butter Discussions

Bread & Butter sits between your analytics and your CRM. Analytics tells you how many people came. Your CRM tracks the deals you’re already working. Bread & Butter shows you which visitors are ready to buy, and what they did before they told you who they were. Every visit is recorded from the first click: entry page, source, campaign, pages read and repeat visits. There are no third-party cookies, and nobody guesses a company from an IP address. When a visitor raises their hand, by filling in a form you already have, joining your newsletter or starting a checkout, Bread & Butter verifies the email, researches the person and attaches their whole journey to a named profile. Your forms don’t change, and there are no new fields. Each visitor gets a Focused Score from 1 to 10, measured against everyone else on your site, so your team knows who to contact first. As you mark leads through your funnel stages, it learns what your real buyers look like. An Intelligence Brief for each lead goes to email, Slack, your CRM or Google Sheets. It includes the journey, the pages that mattered, and talking points for the first message. First-click attribution credits the campaign that introduced each lead, not just the last touch before the form. It works alongside the tools you already run, including HubSpot, Salesforce, Pipedrive, Mailchimp, Zapier and GA4. It adds to any website with one script tag, or a plugin on WordPress. You can also ask questions of your data from Claude or ChatGPT. Built for B2B marketing and sales teams, agencies, and any business where buyers research before they get in touch, from SaaS and professional services to real estate developers.

## Be the first to start the conversation

Get answers from real professionals in the G2 community.