[ Braze Reviews ](https://www.g2.com/products/braze/reviews) [ Braze Reviews ](https://www.g2.com/products/braze/reviews) # Braze Pricing Overview [Editedit](https://my.g2.com/braze/pricings) Free Trial ## Braze Pricing Key Insights Last updated on Jul 28, 2026 * * * Braze offers **4 pricing editions** , with pricing details available directly from the vendor. A free trial of **Braze** is also available. Review the Braze pricing table below to determine which features best align with your requirements. Contact **Braze** directly to purchase the software. * * * Braze Go — Contact Us Braze Select — Contact Us Braze Pro — Contact Us Braze Enterprise — Contact Us Rated 4.5 / 5 \*Pricing information is supplied by the software provider or retrieved from publicly accessible pricing materials. Final cost negotiations must be conducted with the seller. Braze Go Contact Us Request a Demo For early-stage growth teams looking to activate customer data and launch personalized cross-channel messaging. - Core Braze features & functionality Show More Braze Select Contact Us Request a Demo For companies scaling their engagement across more channels and team members while strengthening their governance and security. - Everything in Braze Go, plus: - Increased orchestration capabilities - Enhanced security features and user provisioning Show More Braze Pro Contact Us Request a Demo For brands optimizing performance and maximizing impact with advanced BrazeAI™ capabilities and personalization. - Everything in Braze Select, plus: - Predictive AI capabilities - AI personalized recommendations - Expanded dashboard user group administration Show More Braze Enterprise Contact Us Request a Demo For forward-thinking enterprises running engagement at massive scale. - Everything in Braze Pro, plus: - Enterprise-grade orchestration, infrastructure, and governance - Advanced experimentation with BrazeAI Agent Console™ Show More Braze is committed to value-based pricing, which means that your investment scales alongside the value you drive for your customers and business. Braze pricing is built on three dimensions: Platform Edition, Active Users, and Flexible Credits. This approach aligns our incentives with yours—instead of charging you for empty seats, our model is designed to grow as meaningful customer engagement grows. To learn more, connect with our sales team or visit: https://www.braze.com/resources/articles/braze-pricing Pricing information for Braze is supplied by the software provider or retrieved from publicly accessible pricing materials. Final cost negotiations to purchase Braze must be conducted with the seller. Pricing information was last updated on May 21, 2026 Show More ## Pricing Insights Averages based on real user reviews. ### Time to Implement 4 months ### Return on Investment 12 months ### Average Discount 11% ### Perceived Cost $$$$$ ## How much does Braze cost? Data powered by [BetterCloud](https://www.bettercloud.com). Estimated Price ### $$k - $$k Per Year Based on data from 20 purchases. Get Price Estimate ## Braze Pricing FAQs Generated using AI Is Braze free, or does it offer a free trial? Braze does not offer a permanent free plan, but it does provide a free trial that lets users to test the product before committing to a paid plan. Trial availability and duration may vary, so users should review the seller's official pricing page for the most current details. How much does Braze cost in 2026? Pricing details for Braze are not publicly listed. Users should visit the Braze's official pricing page or contact the vendor directly for current pricing information. Who is Braze pricing best suited for? Braze's pricing is best suited for mid-market and enterprise teams running sophisticated, multi-channel lifecycle programs at scale. G2 reviewers from entertainment, financial services, restaurants, health, and retail sectors at the 51-to-1000-employee range report the strongest value alignment. Braze Go targets early-stage growth teams needing core engagement capabilities, while Braze Select fits scaling companies adding governance and security requirements. Braze Pro suits performance-focused brands leveraging AI personalization, and Braze Enterprise is built for large organizations running engagement at massive volume. G2 users consistently warn that small businesses or startups with limited budgets and shallow technical resources will struggle to justify Braze's cost without full cross-channel utilization. What are the key differences between the free and paid versions of Braze? Braze offers no permanent free tier. A free trial is available for evaluation, but all production access requires a paid contract across one of four tiers: Braze Go, Braze Select, Braze Pro, or Braze Enterprise, all custom-quoted. Braze Go covers core functionality for early-stage teams. Braze Select adds orchestration depth and enhanced security. Braze Pro introduces BrazeAI predictive capabilities and AI personalization. Braze Enterprise adds enterprise-grade infrastructure and the BrazeAI Agent Console. G2 reviewers note that advanced features like Decisioning Studio and in-app or content card channels are priced as add-ons, meaning meaningful capability gaps exist between tiers beyond what base feature lists suggest. Is Braze considered good value for its pricing? Braze is widely regarded as a premium investment that delivers strong ROI for teams willing to commit fully to the platform. G2 reviewers consistently rate Braze highly despite frequent cost complaints, a pattern signaling a capable but expensive tool. Reviewers in mid-market and enterprise segments across entertainment, financial services, restaurants, and health sectors report measurable lifts in engagement, retention, and conversion that justify the spend. However, G2 users repeatedly flag the metered pricing model, charging per data points, MAUs, and per-message volume, as unpredictable and difficult to forecast. Several small-business reviewers note Braze prices itself out as companies scale, and one reviewer explicitly states it is not worth the cost without deep, cross-channel utilization. ## Top-Rated Alternatives [ ![Iterable](https://images.g2crowd.com/uploads/product/hd_favicon/1bf77060f8ae9c8d49864d81c92f41d9/iterable.svg "Iterable") Iterable 4.4/5(825) ](https://www.g2.com/products/iterable/reviews) [ ![Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://images.g2crowd.com/uploads/product/hd_favicon/826ce87155a61f72d3dfd92c5283eed8/agentforce-marketing-formerly-salesforce-marketing-cloud.svg "Agentforce Marketing (formerly Salesforce Marketing Cloud)") Agentforce Marketing (formerly Salesforce Marketing Cloud) 4/5(4,629) ](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) [ ![Insider One](https://images.g2crowd.com/uploads/product/hd_favicon/6ef10bb2b86f91c767132efa3390f728/insider-one.svg "Insider One") Insider One 4.8/5(1,415) ](https://www.g2.com/products/insider-one/reviews) [ View All Alternatives ](https://www.g2.com/products/braze/competitors/alternatives) ## Braze Pricing Reviews (2) RY Ryan Y. Mid-Market (51-1000 emp.) 9/30/2025 More Options - - [Respond as Braze](https://www.g2.com/survey_responses/braze-review-11747775/official_response/new) "Seamless and fun" 5/5 What do you like best about Braze? The continued updates and product releases Review collected by and hosted on G2.com. What do you dislike about Braze? It gets expensive as we add more features Review collected by and hosted on G2.com. What problems is Braze solving and how is that benefiting you? Speed to launch of content cards. So easy and effective with built in analytics Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 Gives Campaign ![MaryAnn K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "MaryAnn K.") MK MaryAnn K. Lifecycle Marketing Manager Small-Business (50 or fewer emp.) 8/22/2025 More Options - "Still in the onboarding stages of Braze...but dissapointed so far" 1/5 What do you like best about Braze? I really love how robust Braze is. We're able to bring in Segment data from our mobile app and build out a more robust in-app marketing experience. Our team also appreciates inboxvision to see how our emails will be received in different inbox providers. Review collected by and hosted on G2.com. What do you dislike about Braze? I really dislike the onboarding and customer support experience. I'm not quite sure how the Bronze package is supposed to go but we've had an onboarding consultant who doesn't know much about the platform in terms of our specific niche use cases and support tickets that take 2-3 days to be responded to when our I.P. warming is failing. The integration documentation and revenue attribution documentation is outdated and our onboarding partner tells us that Braze is getting rid of it's products section but cannot tell us how to bring revenue attribution into our platform. When asked if Braze will even have revenue attribution, I was told they weren't sure. Which is the main reason we chose Braze over a competitor. Implementing Braze has actually been such a bad experience and left us to have to dig to find things ourselves because we have an onboarding consultant that doesn't know a lot about the platform. Integrating Shopify events isn't straigth forward or user friendly at all even though it appears to be. Review collected by and hosted on G2.com. What problems is Braze solving and how is that benefiting you? An in-app marketing experience Mobile data being ingested from Segment Review collected by and hosted on G2.com. Show More Response from Emily Calderon of Braze [Editedit](https://www.g2.com/survey_responses/braze-review-11584587/official_response/edit) Thank you for sharing your candid feedback. We are sorry to hear about your frustrating partner-led onboarding experience, as this is not the standard we hold ourselves to. Please know that our Principal Delivery Manager is monitoring your progress closely after your escalation to the email deliverability team. Should you feel that progress has stalled, please reach out to your Account Manager directly to ensure this is prioritized. Current UserValidated ReviewerIncentivizedSource: Seller invite Braze Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_75188b4bc94b352db2f21d0ba2534e92/iterable.png "Product Avatar Image") Iterable 4.4/5(825) [ Compare Now ](https://www.g2.com/compare/braze-vs-iterable) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_c5eaa3c924d805ec84037adc0b148f56/insider-one.png "Product Avatar Image") Insider One 4.8/5(1,415) [ Compare Now ](https://www.g2.com/compare/braze-vs-insider-one) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_6b767338df58a3b0ccd60e0f9434b5b7/clevertap.png "Product Avatar Image") CleverTap 4.6/5(670) [ Compare Now ](https://www.g2.com/compare/braze-vs-clevertap) ##### Categories on G2 [ Marketing Automation ](https://www.g2.com/categories/marketing-automation)[ SMS Marketing ](https://www.g2.com/categories/sms-marketing)[ AI Marketing Agents ](https://www.g2.com/categories/ai-marketing-agents) [ Customer Journey Analytics ](https://www.g2.com/categories/customer-journey-analytics)[ Email Template Builder ](https://www.g2.com/categories/email-template-builder)[ Personalization ](https://www.g2.com/categories/personalization)[ Mobile Marketing ](https://www.g2.com/categories/mobile-marketing)[ WhatsApp Marketing ](https://www.g2.com/categories/whatsapp-marketing)[ Push Notification ](https://www.g2.com/categories/push-notification)[ Personalization Engines ](https://www.g2.com/categories/personalization-engines)[ RCS Business Messaging ](https://www.g2.com/categories/rcs-business-messaging) Show More ##### Explore More [ Which education HR systems have documented ease of setup for institutions completing implementations in under six months? ](https://www.g2.com/discussions/which-education-hr-systems-have-documented-ease-of-setup-for-institutions-completing-implementations-in-under-six-months)[ Best IAM software for securing remote workforces ](https://www.g2.com/discussions/identity-and-access-management-iam-best-identity-management-tool-with-multi-factor-authentication-which-ones-lead-in-2025)[ Which client side protection platform is best for a SaaS company monitoring third-party scripts that are injected by tag managers and could exfiltrate session data? ](https://www.g2.com/discussions/which-client-side-protection-platform-is-best-for-a-saas-company-monitoring-third-party-scripts-that-are-injected-by-tag-managers-and-could-exfiltrate-session-data) [ Which publisher ad server software is easiest for a small publisher to set up without developer help so a non-technical team can manage their own ad inventory? ](https://www.g2.com/discussions/which-publisher-ad-server-software-is-easiest-for-a-small-publisher-to-set-up-without-developer-help-so-a-non-technical-team-can-manage-their-own-ad-inventory)[ Top-rated customer success tools for mobile app businesses ](https://www.g2.com/discussions/top-rated-customer-success-tools-for-mobile-app-businesses)[ Pros and Cons Details ](https://www.g2.com/products/braze/reviews?qs=pros-and-cons) Show More [ Which education HR systems have documented ease of setup for institutions completing implementations in under six months? ](https://www.g2.com/discussions/which-education-hr-systems-have-documented-ease-of-setup-for-institutions-completing-implementations-in-under-six-months)[ Best IAM software for securing remote workforces ](https://www.g2.com/discussions/identity-and-access-management-iam-best-identity-management-tool-with-multi-factor-authentication-which-ones-lead-in-2025)[ Which client side protection platform is best for a SaaS company monitoring third-party scripts that are injected by tag managers and could exfiltrate session data? ](https://www.g2.com/discussions/which-client-side-protection-platform-is-best-for-a-saas-company-monitoring-third-party-scripts-that-are-injected-by-tag-managers-and-could-exfiltrate-session-data) [ Which publisher ad server software is easiest for a small publisher to set up without developer help so a non-technical team can manage their own ad inventory? ](https://www.g2.com/discussions/which-publisher-ad-server-software-is-easiest-for-a-small-publisher-to-set-up-without-developer-help-so-a-non-technical-team-can-manage-their-own-ad-inventory)[ Top-rated customer success tools for mobile app businesses ](https://www.g2.com/discussions/top-rated-customer-success-tools-for-mobile-app-businesses)[ Pros and Cons Details ](https://www.g2.com/products/braze/reviews?qs=pros-and-cons)