It’s very easy to use and puts everything right at your fingertips. It still performs well at a high scale, even when you’re working with lots of data points. I also like the AI features, such as Braze AI Agent and Decision Making Studio, and how they let you create campaigns through them. Onboarding is straightforward, and getting the practitioner exam really helps. Review collected by and hosted on G2.com.

Coming from an energy company, I sometimes find it a bit too simplistic for our very complex organization. Review collected by and hosted on G2.com.

I really like that the user interface of Braze is easy to use. The API endpoints are also a strong point for me, as they simplify automation, allowing us to trigger campaigns from our backend servers at scale. This lets us build audiences on the fly in our own system and then send them to Braze for delivery. I also find the campaign analytics feature valuable, as well as the overall setup process, which was very easy. Review collected by and hosted on G2.com.

Not all things are covered by API endpoints, I’d like to be able to create campaigns via API for example. Review collected by and hosted on G2.com.

Braze has the most intuitive interface of any CRM suite I've used in my career. The growing feature set is impressive, the support is excellent, and managing in Braze has substantially elevated our Lifecycle experiences. Review collected by and hosted on G2.com.

Braze Segmentation needs quite a bit of work. Having to use CDP tools like Segment or High touch is almost a necessity because some basic segmentation tools that should exist in Braze simply do not. I hope audience creation and segmentation improves over the next year. Review collected by and hosted on G2.com.

I like the proactive approach on AI tools of Braze, but I enjoy the journey building and user insights it offers. It solves our complex user journey and allows us to segment and personalize our journeys better. Even though it was very complicated and hard to set up, the onboarding team at Braze helped us a lot, making the initial setup easier to handle. Review collected by and hosted on G2.com.

It loads slowly and is very limited on reporting. The canvas builder UI could be better and easier to use, especially in 2026. The initial setup was very complicated and hard to set up. Review collected by and hosted on G2.com.

Very easy to use, I like canvases and the drag and drop function. Easy to use data to personalise and trigger journeys. Easy to use experiment paths to set up AB tests. Review collected by and hosted on G2.com.

There are some obvious functionalities or views missing that are seemingly obvious, small things that cause daily frustrations. I submit them as product improvements but never seem to hear back on those. Eg I wish in send settings we could select different opt in settings for each channel.

Also, more than once we’ve had strange volume drops in important journeys which have gone undetected for weeks or months - I wish there was an automatic alert system in place to flag when this happens. And, our braze technical support team often doesn’t seem able to find answers on why it’s happened. Review collected by and hosted on G2.com.

I use Braze for a lot of things as a lifecycle marketing manager, and it's been really helpful. It activates newly registered users for our app, helps engage them, and ensures they discover all the features of the Lifesum app. It plays a big role in retention by making sure users come back and use the app for a long time. I find it probably most important for targeting free users with the right offers at the right time & channel to try and convert them into premium paying members. Plus, segmentation is a major help in making sure we find the right users for specific campaigns. We base this on their lifecycle stage, geography, demographics, or even specifics like BMI or gender. We also do a lot of segmentation for users from our B2B partners, kind of like account-based marketing. I think that the implementation setup was pretty straightforward; I wasn't part of the company back then. but from what I've heard, it took them about two months for the full setup. I'd say Braze is probably the best customer engagement software I've personally worked with. Review collected by and hosted on G2.com.

The email editing tools are still not first class as Braze was originally mobile-first so it's lagging a bit behind competitors who started out as email-first - however they've been working a lot on improving this area of the product. Also reporting wise, you still need to rely on external tools like Amplitude or Mixpanel to get the full picture, however, same as email, lots of improvements have happened there lately. Review collected by and hosted on G2.com.

I like the speed of development of Braze's road map and how quickly they can respond to the industry and be at the forefront. A key example is the work Braze is doing to bring AI into the platform, which completely changes how we use it. These developments are really valuable because they help us get more junior people skilled up quicker with the operator working with them. The efficiency means we're freed up to spend more time helping clients put together suitable strategies and use cases, and the actual execution of those is much quicker. Review collected by and hosted on G2.com.

Nothing. Review collected by and hosted on G2.com.

1. Ease of Use

Braze’s interface is intuitive, making campaign setup and execution smooth even for new users.

2. Ease of Implementation

The platform is straightforward to implement, with clear documentation and minimal onboarding complexity.

3. Customer Support

Braze’s support team is responsive, knowledgeable, and quick to assist with both technical and strategic queries.

4. Frequency of Use

The tool is reliable for daily use, supporting continuous campaign development, QA, and optimization.

5. Number of Features

Braze provides a rich feature set—from segmentation to Canvas flows and personalization—enabling advanced use cases.

6. Ease of Integration

Integration with other systems and data sources is seamless, allowing smooth cross-channel campaign execution. Review collected by and hosted on G2.com.

1. Some advanced features have a learning curve, requiring time and practice to fully utilize.

2. The platform can feel overwhelming at first due to the wide range of functionalities. Review collected by and hosted on G2.com.

I love that Braze makes complex tasks easy and is easy to learn. It's always a plus having an AI operator to help resolve issues when I get stuck. I really appreciate how quick and dynamic the email building features are, allowing for highly personalized content. Braze's intuitiveness is another standout, as it makes things quicker and simplifies my workflow. Additionally, the initial setup of Braze for my team was great. Review collected by and hosted on G2.com.

The time zone. We’re now in BST but Braze doesn’t change and won’t adapt in each workspace per region. Review collected by and hosted on G2.com.

One of the best in the category after working on other platforms such as Hubspot, Pardot, IBM Marketing Cloud, and Mailchimp. Oracle Responsys

Straightforward and intuitive UI

Excellent ability to create segments and filters, combine them and use them for sending lists, filters or triggers

Many advanced scheduling and AB testing options

Easy to use journey editor

Works with liquid programming language to create complex logic

Ability to create Braze-to-Braze API calls that update segments, create custom events and allow a lot of flexibility based on the existing custom fields without a need for a business analyst or a front-end coder Review collected by and hosted on G2.com.

The IDE experience lacks more specific errors notification and logging

The canvas experience can improve its overall conversion dashboard since canvas doesn't have a delay function as campaigns; you let users enter and start the flow only after a time delay. But they are counted for the conversion, although they didn't go through the flow

Braze-to-Braze API should become more simplified and productized. Currently, "update contact" on the canvas is only allowing to update of custom fields and not default fields or allow simple calculations

Everything else is damn good Review collected by and hosted on G2.com.