I appreciate Braze's reliability and its ability to send trigger messages quickly and in real-time. The user-friendly interface is a big plus too, as it helps us learn quickly and saves time when sending or building emails. The detailed segmentation offered by Braze is more advanced than what I was used to with our previous platform, and it supports our needs effectively. Review collected by and hosted on G2.com.

I'm still not able to integrate with direct mail using Braze. It would be nice if Braze could identify if a customer received direct mail so we could expand our omnichannel approach. Also, I wouldn't say the initial setup was easy, but we had years of historical data so it made sense. Review collected by and hosted on G2.com.

I enjoy the Braze operator's capabilities and the overall amount of capabilities it offers as a channel. The multiple channels allow us to enrich traditional communications. The Braze operator is very good for debugging, without having to search forever or open way too many tickets. Review collected by and hosted on G2.com.

The Braze Canvas UI feels a bit oldschool and should resemble a workflow or Miro board more closely. The Braze operator loses context every time, which isn't always great. The data point consumption is quite extreme. Review collected by and hosted on G2.com.

I love the canvas capability in Braze, it's so easy to use. The ability to dynamically add data items and utilize liquid logic is incredible. For campaigns, being able to use diverse data points with canvas and liquid logic efficiently replaces our previous use of Django templates in Kraken. Review collected by and hosted on G2.com.

Currently we have the issue of user IDs that can be associated with multiple accounts. Being able to manage this realistically requires the ability to push archiving of messaging into all of the relevant accounts, rather than just one. It also means we have to use more liquid logic to add multiple lines to the same message, rather than being able to push these separately to multiple messaging. Review collected by and hosted on G2.com.

Braze has been a strong tool in my day-to-day work, especially when it comes to building and managing segmentation. It’s very intuitive to create targeted audiences, and the predictive features are genuinely useful for refining campaigns. Setting up campaigns and canvases is straightforward, and the overall user experience is smooth, which makes it easy to move სწრაფly from idea to execution without a steep learning curve.

In terms of new things I’ve been enjoying, Braze continues to stand out for how quickly you can spin up campaigns and iterate on them. The flexibility in segmentation combined with its clean interface makes it especially effective for teams that want both power and ease of use. The predictive capabilities also feel increasingly valuable as datasets grow. Review collected by and hosted on G2.com.

That said, there are areas where Braze could improve. Churn insights could be more actionable and surfaced more clearly. It would also be great to see more intelligent recommendations built into the platform—especially AI-powered suggestions for campaigns or canvases. For example, proactively recommending optimizations or new journeys based on performance data would take the platform to the next level.

Overall, Braze is a reliable and user-friendly platform with strong core functionality, and with a few enhancements around insights and automation, it could become even more impactful. Review collected by and hosted on G2.com.

I use almost all of Braze's functionality for Global Media's email and app marketing. Braze has an incredibly user-friendly interface, which has helped us onboard a broad range of teams throughout the business to set up and send their own communications. I love how Braze makes complex user journeys easy to build, with tools like '+ Personalisation' for Liquid, Catalogs, Connected Content, and Custom Attributes/Events. Our Account Manager is incredible too; whenever we've needed new functionality, she has always made the addition of these features to our platform very smooth. Review collected by and hosted on G2.com.

Nothing that I can think of really! Review collected by and hosted on G2.com.

I love how Braze has made sending personalized automated campaigns so much easier than before. The interface is very easy to use, and we can build emails using drag-and-drop features and catalogs, which has been a game changer for us in CRM. Our previous manual process for building emails was taking up to 20 hours a week, but now with catalogs, we can do it in just 2 hours, achieving a 90% reduction in time spent. Review collected by and hosted on G2.com.

The reporting could be better. I would like to be able to create Power BI style reports for stakeholders. The initial setup had challenges. Review collected by and hosted on G2.com.

I like how easy it is to build precise segments using all our custom data attributes and how I'm able to craft journeys seamlessly using decision splits and audience paths.

Having used other platforms like Salesforce I appreciate the UI of Braze so much more. Review collected by and hosted on G2.com.

Not much. It's been a great experience so far but I would like it if we were given more proactive guidance on under utilised ffeatures. Review collected by and hosted on G2.com.

J'aime beaucoup la plateforme Braze car elle fournit une documentation complète et une formation qui nous permet d'être vraiment au courant de toutes les nouvelles fonctionnalités et du fonctionnement de la plateforme. Cela nous rend suffisamment indépendants pour travailler sur la plateforme et lancer nos campagnes seuls. De plus, la plateforme est vraiment conviviale et facile à utiliser, ce qui nous aide à créer des parcours pour les utilisateurs et à envoyer le bon message à la bonne personne au bon moment, ce qui la rend parfaite d'un point de vue marketing. Review collected by and hosted on G2.com.

La partie analytique n'est pas bien montrée dans le tableau de bord Braze, donc elle pourrait certainement être améliorée. De plus, l'exportation des données n'est pas si facile et nécessite un développement technique. Review collected by and hosted on G2.com.

What I like best about Braze is its powerful and flexible customer engagement tools, especially the ability to create highly personalized, real-time messaging across multiple channels. The platform’s intuitive interface and strong analytics also make it easier to understand user behavior and optimize campaigns effectively. Review collected by and hosted on G2.com.

When selecting filter groups under target audience, I can only select one at a time and then need to repeat the process for every segment or custom event I want to select. This costs me a lit of time every day. Review collected by and hosted on G2.com.

I like how user friendly it is. It is great for first time users and the customer service is always there to help. Review collected by and hosted on G2.com.

featuress within canvases and campaigns could be useful to have some hints Review collected by and hosted on G2.com.