I use Braze as my CRM tool to efficiently manage and communicate with B2C and B2B audiences. I like the feature of multi-channel canvas for email, SMS, and WhatsApp. I appreciate the user profiles and the ability to analyze segments in detail. I can go into any user's profile and see what custom attributes and events are connected to them. Also, I can see what campaigns and events they have received and their recent engagement. With segments, I can see where they're being used and the performance of each audience. Review collected by and hosted on G2.com.

I find it very hard to analyze experiment data efficiently and effectively. With custom attributes, you can’t select strings, so there’s huge room for human and manual error. All custom attributes should be a drop down of the fields you already have. Review collected by and hosted on G2.com.

I find Braze very easy to use and straightforward. The drag and drop element of canvases is perfect, making it visual, quick, and easy to use, and it helps me save time and allows me to visualize the journeys. The AI optimizer makes testing super quick, relevant, and easy. It's helpful that the interface is very friendly, and everything can be done on the platform, from segmenting to analysis. I can see the results quickly and easily, which is really convenient. Review collected by and hosted on G2.com.

I would like to be able to copy part of journeys and segments to other parts of Braze. It would save time. I may have part of a segment or filters I may want to export something else. Same with part of a journey. It would save time. Review collected by and hosted on G2.com.

I really appreciate the depth of functionality Braze offers and how it's keeping up with the AI age by unlocking new ways to improve our communications and targeting. I also find that Braze excelled in every aspect when we chose it over our internally built tool, which had very limited functionality. The transition was smooth, thanks to Braze’s help. We use it for everything CRM marketing related, like automated journeys, precise segmentation of users, dynamic content, and providing access to one-off campaign sends to our sales and marketing teams. Review collected by and hosted on G2.com.

I find contracting with Braze challenging. We hit some bottlenecks here and there when trying to expand on the usage or integrate new features. It feels like any change leads to a big invoice and monthly payment changes, and we're already locking in our yearly budget with management. This prevents us from exploring new features. I'd want a free trial for a few months of the new things so we can make up our mind and consider everything in the new contract. Review collected by and hosted on G2.com.

I use Braze to orchestrate multi-channel onboarding and marketing journeys. I like the integrated experience for my team and the ability to control experiments and intelligently optimize without having to do the manual work. I appreciate access to more channels via Braze Alloys. I find it easy to use, and I value the free training and learning resources that help every team get the most out of Braze. Being a customer also allows me to strengthen my individual skills in CRM and marketing in general. We integrate with Snowflake and Looker which works well for us. Additionally, Braze can do far more than simpler tools like Intercom, encompassing functionalities beyond customer support. Review collected by and hosted on G2.com.

While it's easy for an experienced CRM exec or marketer to use, it can be tricky for junior marketers developing multi-channel canvases. However, I think this is a challenge you see in almost all CRM and marketing software. Review collected by and hosted on G2.com.

I use Braze at Man City to grow and engage our database with timely and relevant content and offers. I appreciate that Braze powers our messaging across email, content cards, SMS, push, and other channels, enabling us to reach the right fans at the right time with personalization at scale. I like that Braze has helped us become less reliant on email and broaden our fan reach with increased relevancy and personalization. Its intuitive, low-barrier framework is great for campaign building, delivery, and evaluating success and best practices. I find the canvas building feature valuable for testing, learning, and optimizing fan communications. Another feature I like is audience sync for META ad targeting, which optimizes ad spend and fan acquisition. The learning tools, pathways, and in-person boot camps have greatly helped increase and develop my knowledge of Braze. Review collected by and hosted on G2.com.

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My favourite part of Braze, compared with other CRM platforms, is how easy Canvas is to use. It makes it simple to build journeys that are still intricate when they need to be. Braze AI is also a helpful tool.

We also have a rich amount of data that integrates in to Braze, making the platform very tailored to our needs.

When i first started in my role, I felt their may be a steep learning curve - but with the amount of Braze courses and support, its been easy to get up to speed. Review collected by and hosted on G2.com.

Although I like Braze AI, I feel it could benefit from being faster. At times, it feels like I’m stuck waiting for a response. Review collected by and hosted on G2.com.

I like how easy it is to build complex user pathways, so users can receive hyper-relevant content related to any data point in their profile. The ability to build segments and then preview the users means I can quickly look up business-relevant statistics without involving our data team. Review collected by and hosted on G2.com.

The inability to use historic event property data for personalisation in canvas messaging can be frustrating. Of course, there are workarounds to this, but they feel cumbersome compared to the desired use case. Review collected by and hosted on G2.com.

With the addition of landing pages, we’re now able to deploy pages quickly, which is particularly valuable for large-scale business projects that only need to be live for a shorter period of time. It allows for our engineering team to still focus on other business initiatives and we no longer need to rely on them to set these up due to the functionality of the page building in braze. There are also enhanced AI functionalities that help reduce the time from idea to execution, making it easier to move quickly and efficiently.

The analytics are strong for gaining quick insights into how different campaigns are performing without having to delve too deep, and report building is now more intuitive, reducing the amount of manual time required. Review collected by and hosted on G2.com.

Sometimes it's difficult to understand what we are missing from an engineering/development point of view to launch things in Braze efficiently. The features are there and we seem to have what we need however, there's no flags and detailed information on everything that is needed for each step without having to give it a go and find out the problems later down the line Review collected by and hosted on G2.com.

Over the last couple of years, Braze made a effort to include AI to its solution. Some of the features are still to be tested, but AI Decisioning comes in quite handy. On top of that, they finally released the long-awaited message prioritisation, which is something Braze users had been waiting for years. Review collected by and hosted on G2.com.

While I'm overall very happy with Braze, I noticed that Customer Support response times started getting bigger over the last year. Braze recently implemented AI for customer support and I'm wondering if the amount of 'humans' in their support team might have been impacted as a result. Review collected by and hosted on G2.com.

I find Braze to be user-friendly and intuitive, making it easy to navigate. The data is easy to access and store, which is really convenient for managing large databases. I appreciate the Liquid feature which helps us to personalize messages at scale without a lot of manual input. I use Canvases the most and find them easy to segment and sort in triggered flows. I'm also fond of AI tools like Intelligent Channel, Selection, and Timing. Review collected by and hosted on G2.com.

I think the AI operator could be easier to use, it's not super user-friendly currently. The initial setup of Braze wasn't entirely smooth but was worth it in the end. Review collected by and hosted on G2.com.