---
title: Braze Reviews
meta_title: 'Braze Reviews 2026: Details, Pricing, & Features | G2'
meta_description: Filter 1689 reviews by the users' company size, role or industry
  to find out how Braze works for a business like yours.
aggregate_rating:
  rating_value: 4.5
  review_count: 1689
  scale: '5'
date_modified: '2026-08-14'
parent_category:
  name: Marketing
  url: https://www.g2.com/categories/marketing
---


# Braze Reviews
**Vendor:** Braze  
**Category:** [Push Notification Software](https://www.g2.com/categories/push-notification)  
**Average Rating:** 4.5/5.0  
**Total Reviews:** 1,689
## About Braze
Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging.™ Braze helps brands deliver great customer experiences that drive value both for consumers and for their businesses. Built on a foundation of composable intelligence, BrazeAI™ allows marketers to combine and activate AI agents, models, and features at every touchpoint throughout the Braze Customer Engagement Platform for smarter, faster, and more meaningful customer engagement. From cross-channel messaging and journey orchestration to Al-powered decisioning and optimization, Braze enables companies to turn action into interaction through autonomous, 1:1 personalized experiences. Braze has repeatedly been recognized as a Leader in marketing technology by industry analysts, and was voted a G2 “Best of Marketing and Digital Advertising Software Product” in 2025. Braze was also named a 2025 Best Companies To Work For by U.S. News & World Report, a 2025 America’s Greatest Companies by Newsweek, and a 2025 Fortune Best Workplace in Technology™ by Great Place To Work®. The company is headquartered in New York with 15 offices across the Americas, EMEA, and APAC. Learn more at braze.com.



## Braze Pros & Cons
**What users like:**

- Users appreciate Braze for its **user-friendly and intuitive design** , making it easy to learn and scalable to needs. (385 reviews)
- Users find Braze's **intuitive interface** facilitates easy learning and effective implementation of personalized messaging campaigns. (189 reviews)
- Users appreciate the **effortless automation** capabilities of Braze, enabling seamless multichannel messaging campaigns and personalization. (151 reviews)
- Users praise Braze for its **responsive customer support** , making the implementation and usage experience seamless and enjoyable. (151 reviews)
- Users appreciate the **user-friendly multitasking capabilities** of Braze, enabling stable, effective communication across diverse channels. (151 reviews)
- Users appreciate Braze's **flexibility and user-friendly interface** , making it easy to tailor for various needs. (140 reviews)
- Personalization (130 reviews)
- Users value the **easy-to-use customer engagement tools** of Braze, significantly enhancing their marketing strategies and communications. (129 reviews)
- Integrations (123 reviews)
- User Interface (122 reviews)

**What users dislike:**

- Users find the **learning curve steep** , requiring time and support to fully grasp Braze's platform and features. (159 reviews)
- Users feel the lack of **missing features** hampers their experience, particularly in customization and reporting capabilities. (149 reviews)
- Users find Braze can feel **overly complex for simple surveys** and its pricing lacks transparency, complicating usage. (102 reviews)
- Users feel the **limited features** of Braze hinder effective analytics and feedback collection, impacting usability for simple tasks. (93 reviews)
- Users face a **steep learning curve** with Braze, making initial onboarding and feature mastery challenging. (86 reviews)
- Difficult Learning (76 reviews)
- Not Intuitive (68 reviews)
- Complexity (63 reviews)
- Reporting Issues (62 reviews)
- Data Management (60 reviews)

## Braze Reviews
  ### 1. Engage your users with an higher level AI-native orchestration tool

**Rating:** 4.5/5.0 stars

**Reviewed by:** Federico M. | Senior Product Manager, Mid-Market (51-1000 emp.)

**Reviewed Date:** January 14, 2022

**What do you like best about Braze?**

Braze continues to outpace the market by shifting from simple automation to true AI-native orchestration. In 2026, the standout feature is definitely the BrazeAI™ Decisioning Studio. Unlike old-school A/B testing, it uses reinforcement learning to autonomously decide the best channel, timing, and offer for each user in real-time.

I’m also incredibly impressed with the BrazeAI™ Liquid Assistant. It has turned complex Liquid coding into a conversational task, allowing our team to build hyper-personalized logic (like dynamic product catalogs) in minutes rather than hours. The addition of AI Agents for content QA and localization has also streamlined our global operations, ensuring brand consistency across 10+ languages without manual bottlenecks.

**What do you dislike about Braze?**

As we lean more into Agentic workflows and AI-driven orchestration, the credit-based consumption or 'AI-utility' pricing can become unpredictable. It would be helpful to have better forecasting tools within the dashboard to see exactly how autonomous decisioning will impact our budget before a campaign goes live.

**What problems is Braze solving and how is that benefiting you?**

Thanks to Braze, we were able to centralize all communications to our users in a single tool, which allows us to manage the various communication channels in a complete and widespread manner and to make decisions on how to improve them. Its user-friendly aspect has also allowed us to reduce the activities where the support of the development team is needed, making our marketing / CRM team more autonomous.

  ### 2. Revolutionizing Customer Engagement with Braze!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Ganesh K. | Senior Consultant, Information Technology and Services, Mid-Market (51-1000 emp.)

**Reviewed Date:** October 19, 2023

**What do you like best about Braze?**

Braze has integrate with AI into the platform and made our work much more easier by identifying new market opportunities and tailoring our marketing content based on the target segment which makes it more engaging for the users.

**What do you dislike about Braze?**

Pricing has not been improved yet, the AI integration in in testing phase and there are some bugs in the outpur, Recommend to human verify the outputs.

**What problems is Braze solving and how is that benefiting you?**

Braze solved many problems for our business by providing the one-stop solution for multi-channel marketing. Automating our marketing campaigns by creating workflows. Most importantly the segmentation of the users is bases on their behaviour, and demographics, this could be a major pain point if we had to do it manually. By getting clear segmentation, we could target each segment with specific ads and campaigns.

  ### 3. Advanced CRM for your app and web product

**Rating:** 4.5/5.0 stars

**Reviewed by:** Nika G. | Lead Growth Marketing Manager, Mid-Market (51-1000 emp.)

**Reviewed Date:** September 26, 2025

**What do you like best about Braze?**

Braze is an excellent choice among customer engagement platforms: primarily due to its exceptional focus on multi-channel orchestration, powerful personalization capabilities, and robust data infrastructure. If your business is focusing on creating customer-friendly communication and engagement, Braze is a great option. I appreciate the quality of support and communication.
In essence, what I like the most about Braze is its comprehensive approach to customer engagement. It's not just a tool for sending messages and push notifications; it's a strategic platform for understanding your customers, acting on real-time data, and building meaningful, lasting relationships.
Braze offers many useful tools, such as landing pages, banners, and surveys.
Detailed reports help to monitor overall performance for the email and push campaigns.
It integrates with third-party tools and supports API integration, enabling more custom solutions.

I appreciate the quality of support and communication. I find the learning base and courses from Braze very helpful, so any team member can gain in-depth knowledge about Braze, from data usage to campaign setup.

**What do you dislike about Braze?**

I don't find helpful pop-ups and news banner that appear in the middle of the screen, which promote events and changes. It would be nice to make them less disruptive.

**What problems is Braze solving and how is that benefiting you?**

Braze, as a customer engagement platform, addresses issues related to engagement and communication between products and users, enabling the gathering of feedback and insights from users. It enables cross-channel messaging and journey orchestration from a single platform.

New  AI decisioning may help to optimize testing process.

  ### 4. Braze update

**Rating:** 5.0/5.0 stars

**Reviewed by:** Ade O. | Enterprise (> 1000 emp.)

**Reviewed Date:** October 11, 2023

**What do you like best about Braze?**

Braze AI, the new personalization features has helped us to get closer the ultimate goal of 1-2-1 marketing between our brand and customers

**What do you dislike about Braze?**

The integration of Whatsapp and RCS, Braze only allows you to regeister one sender per account, however as a global company we require multiple senders for each market we operate in. This limitation has blocked us from using both messaging methods via Braze.
We still have integration challenges with the flexibility of some tools e.g. message archiving 

**What problems is Braze solving and how is that benefiting you?**

Braze empowers us to engage our customers with timely and relevant messages. Its extensive integrations enhance our messaging speed, allowing us to instantly respond when an action is taken and deliver the appropriate message to the customer in real-time.

  ### 5. Real-Time Data and Powerful Segmentation for Personalized Cross-Channel Engagement

**Rating:** 4.0/5.0 stars

**Reviewed by:** Angelos C. | Co-Founder, Non-Profit Organization Management, Mid-Market (51-1000 emp.)

**Reviewed Date:** February 13, 2026

**What do you like best about Braze?**

What I value most about Braze is its real-time data capabilities and powerful segmentation, enabling highly personalized, cross-channel engagement at scale. It provides strong automation and API flexibility, making it effective for driving measurable lifecycle impact.

**What do you dislike about Braze?**

Braze can present a steep learning curve for new users, particularly when configuring complex segmentation and automation flows. Additionally, advanced customization and reporting often require deeper technical involvement, which can increase operational overhead for non-technical teams.

**What problems is Braze solving and how is that benefiting you?**

Braze addresses fragmented customer communication by centralizing data, segmentation, and cross-channel engagement within a single platform. It enables real-time, behavior-driven messaging, reducing manual campaign management and improving targeting accuracy. This drives stronger customer engagement, higher conversion rates, and more measurable lifecycle performance.

  ### 6. Best in class CRM suite

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.)

**Reviewed Date:** September 29, 2025

**What do you like best about Braze?**

Braze has the most intuitive interface of any CRM suite I've used in my career. The growing feature set is impressive, the support is excellent, and managing in Braze has substantially elevated our Lifecycle experiences.

**What do you dislike about Braze?**

Braze Segmentation needs quite a bit of work. Having to use CDP tools like Segment or High touch is almost a necessity because some basic segmentation tools that should exist in Braze simply do not. I hope audience creation and segmentation improves over the next year.

**What problems is Braze solving and how is that benefiting you?**

Braze allows us to manage all three of our consumer applications under one roof with sophisticated journey-building and personalization. Most of our instances are now built in automations and triggering canvases.

  ### 7. Probably the best customer engagement tool out there

**Rating:** 4.5/5.0 stars

**Reviewed by:** Kristijan A.

**Reviewed Date:** February 06, 2026

**What do you like best about Braze?**

I use Braze for a lot of things as a lifecycle marketing manager, and it's been really helpful. It activates newly registered users for our app, helps engage them, and ensures they discover all the features of the Lifesum app. It plays a big role in retention by making sure users come back and use the app for a long time. I find it probably most important for targeting free users with the right offers at the right time & channel to try and convert them into premium paying members.   Plus, segmentation is a major help in making sure we find the right users for specific campaigns. We base this on their lifecycle stage, geography, demographics, or even specifics like BMI or gender. We also do a lot of segmentation for users from our B2B partners, kind of like account-based marketing.   I think that the implementation setup was pretty straightforward; I wasn't part of the company back then. but from what I've heard, it took them about two months for the full setup. I'd say Braze is probably the best customer engagement software I've personally worked with.

**What do you dislike about Braze?**

The email editing tools are still not first class as Braze was originally mobile-first so it's lagging a bit behind competitors who started out as email-first - however they've been working a lot on improving this area of the product.   Also reporting wise, you still need to rely on external tools like Amplitude or Mixpanel to get the full picture, however, same as email, lots of improvements have happened there lately.

**What problems is Braze solving and how is that benefiting you?**

I use Braze for segmentation, setting up campaigns, and building canvases. It helps activate and engage users, improves retention, and targets free users to convert them into premium members. Segmentation ensures finding the right users for specific campaigns based on their lifecycle stage, geography, or demographics.

  ### 8. Effortless Campaign Management with Powerful Features and Stellar Support

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.)

**Reviewed Date:** December 06, 2025

**What do you like best about Braze?**

1. Ease of Use
Braze’s interface is intuitive, making campaign setup and execution smooth even for new users.

2. Ease of Implementation
The platform is straightforward to implement, with clear documentation and minimal onboarding complexity.

3. Customer Support
Braze’s support team is responsive, knowledgeable, and quick to assist with both technical and strategic queries.

4. Frequency of Use
The tool is reliable for daily use, supporting continuous campaign development, QA, and optimization.

5. Number of Features
Braze provides a rich feature set—from segmentation to Canvas flows and personalization—enabling advanced use cases.

6. Ease of Integration
Integration with other systems and data sources is seamless, allowing smooth cross-channel campaign execution.

**What do you dislike about Braze?**

1. Some advanced features have a learning curve, requiring time and practice to fully utilize.

2. The platform can feel overwhelming at first due to the wide range of functionalities.

**What problems is Braze solving and how is that benefiting you?**

Braze streamlines cross-channel campaign creation, personalization, and user targeting. It helps reduce manual effort, improves campaign accuracy, and enables faster execution with better audience engagement.

  ### 9. Empowers Team Collaboration and Enhanced Campaign Strategy

**Rating:** 4.0/5.0 stars

**Reviewed by:** Sola K.

**Reviewed Date:** February 01, 2026

**What do you like best about Braze?**

I love how well we can collaborate remotely but also in person. About every other year or so, we do a Braze Hackathon with members from the NBC organization and Braze to tackle important ideas for the next year. It's always fun to brainstorm ideas and work with a team who can turn visions into reality, which is really exciting. I also really like the email builder tool and the new AI decision tools. The AI tools are great because they help us make decisions by using real-time data, allowing us to quickly translate numbers into tangible next steps. This is particularly helpful for our audiences team.

**What do you dislike about Braze?**

I think it would be really nice to have a basic, super basic level 101-esque course on how Braze works — before we even get into how the team uses it. I wonder how much of the new team members' understanding is true understanding and how much is trial by error or a 'monkey see, monkey do' situation. I haven’t found tutorials on our side to be especially helpful

**What problems is Braze solving and how is that benefiting you?**

Braze saves us from building emails in-house, letting us customize campaigns easily and provides valuable content analysis and audience data that aid in understanding the consumer lifecycle, boosting subscription retention.

  ### 10. I've used various CRM platforms, but Braze is the best one

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Food & Beverages | Enterprise (> 1000 emp.)

**Reviewed Date:** December 13, 2023

**What do you like best about Braze?**

 I like that it's very immediate to understand, and that you feel supported by its team if you were to ask for further clarifications. I like its implementations, and its numerous features, and integrations that help everyone do their job in the best way possible. Lately I’ve really liked how Braze is leaning into AI—it feels less like manual journey building and more like smart decisioning that adapts in real time. I use braze on a daily basis, and it's always very fast, even when heavy projects are on the website.

**What do you dislike about Braze?**

It could be more clear in the html structure. Reporting/analytics still feel a bit limited unless you export data elsewhere.

**What problems is Braze solving and how is that benefiting you?**

It's definitely reducing stress and hustle!

  ### 11. Powerful CRM with Robust Segmentation, Though Steep Learning Curve

**Rating:** 5.0/5.0 stars

**Reviewed by:** Kailan .

**Reviewed Date:** January 21, 2026

**What do you like best about Braze?**

I use Braze to work at speed without losing control, confident that the logic and segmentation behind each campaign remain reliable. Once campaigns are set up and launched, they work exactly as expected. I'm very likely to recommend Braze for CRM due to its beneficial integrated features.

**What do you dislike about Braze?**

The UI can feel complicated for new users, creating quite a steep learning curve before feeling fully confident in using the platform effectively. The initial setup was difficult from an integration point of view and required a lot of assistance from internal tech teams. It also took a lot of time to understand how things fit together, particularly segmentation logic, customer data, and campaign setup. Clearer onboarding UI would help a lot, using tooltips to explain common actions or settings, and cleaner naming of modules and features would make it easier to use and understand when to use them. Visual cues of how things connect, such as when setting up canvases. I think more AI could be implemented when needing help, especially for things like canvas setups.

**What problems is Braze solving and how is that benefiting you?**

Braze centralizes segmentation, localization, and customer data, simplifying high-volume campaigns across markets. It ensures reliable campaign launches, maintaining control and trust in segmentation. Initial setup was tough but crucial for understanding data integration and campaign setup.

  ### 12. A robust and scalable customer engagement platform with excellent personalization capabilities

**Rating:** 4.5/5.0 stars

**Reviewed by:** Herculis D. | Growth Analyst SSr, Mid-Market (51-1000 emp.)

**Reviewed Date:** May 30, 2025

**What do you like best about Braze?**

Braze offers an incredibly flexible and user-friendly platform for managing multi-channel customer engagement. Its Canvas Flow tool allows us to easily orchestrate complex customer journeys across channels like email, push notifications, SMS, and in-app messaging, all with an intuitive drag-and-drop interface.

Another highlight is the robust personalization capabilities through Liquid templating and Connected Content, enabling dynamic content experiences based on user data.

Additionally, the integration with analytics tools and native reporting makes it seamless to measure engagement and optimize campaigns. Braze's real-time segmentation and event-based triggers significantly improve the relevance and timing of our communications.

The support team and documentation are also very helpful, providing detailed guidance for implementation and troubleshooting.

**What do you dislike about Braze?**

While Braze is very powerful, there is a steep learning curve for teams that are new to marketing automation platforms. The extensive use of Liquid for personalization, while flexible, can require technical expertise to implement advanced use cases properly.

Additionally, managing action credits and understanding billing related to different message types (especially with new channels like WhatsApp and webhooks) could be more transparent within the interface.

Finally, while Braze offers several out-of-the-box integrations, some custom integrations require significant technical effort, especially when dealing with complex data synchronization from internal systems.

**What problems is Braze solving and how is that benefiting you?**

Braze solves the challenge of scaling personalized communication across multiple channels, ensuring that our messaging is both timely and relevant. By consolidating messaging orchestration into a single platform, it eliminates silos between teams and systems, allowing for more cohesive customer experiences.

With Braze's event-based triggers and real-time segmentation, we can respond instantly to user behaviors, which has significantly improved user activation rates and long-term retention.

Moreover, the platform’s analytics and reporting capabilities provide deep insights into campaign performance, enabling data-driven decisions that directly impact our customer engagement and revenue growth.

  ### 13. Valuable for Campaign Analysis with Room for Dashboard Improvement

**Rating:** 4.0/5.0 stars

**Reviewed by:** Steven D.

**Reviewed Date:** January 12, 2026

**What do you like best about Braze?**

I really like Braze because it allows me to quickly and easily see performance data at both a macro level, like canvases and campaigns, and a more detailed point of view for individual messages. I like the audience lookup feature when troubleshooting issues specific to certain users, as it helps me find users and assess the communications they've been sent. I also find certain features in the dashboard builder helpful for tracking performance through custom dashboards, although I feel they could be better. The search functionality is a standout as well, being both easy to use and effective, which helps me quickly find canvases and campaigns even when I don't know their exact names or location. I'm a big fan of Braze overall, and it has greatly supported our product marketing efforts.

**What do you dislike about Braze?**

Although the report builder is great for the dashboard feature, it could be much improved. The graphs and charting have never worked effectively for me. And the ability to customize seems very surface level. I'd love to personalize further and go deeper. I also wish there was a feature that we could easily create a test user (with specific profile attributes) to test comms in the live environment. Similarly, a dashboard visually showing all of the comms that a user has received would be helpful.

**What problems is Braze solving and how is that benefiting you?**

Braze lets me see performance data easily for campaigns and individual messages. It helps find users, troubleshoot issues, and track performance with custom dashboards. The search functionality makes finding canvases and campaigns quick when I don't know their exact names.

  ### 14. Seamless Cross-Channel Engagement with Real-Time Personalization

**Rating:** 5.0/5.0 stars

**Reviewed by:** Sree P.

**Reviewed Date:** January 09, 2026

**What do you like best about Braze?**

I use Braze primarily for cross-channel customer engagement, and I really appreciate the real-time personalization it offers, which lets us reach out instantly when a customer takes specific actions like viewing a product category or abandoning a cart. The seamless cross-channel orchestration ensures customers get a consistent experience regardless of which device or channel they use. I also find the powerful AI tools very helpful in optimizing our efforts. Braze's strong integrations and good documentation with easy-to-use tools are a big plus. The initial setup was easy and smooth, making the whole process a breeze.

**What do you dislike about Braze?**

New marketers need extensive onboarding, which can be challenging getting started. It's difficult to estimate the cost for scaling programs since Braze doesn’t have public pricing, and as the user count grows, the price varies making it hard to determine costs upfront. Organizing campaigns becomes time-consuming as users grow, especially managing a large number of canvases across multiple regions. Teams without engineering support often need additional help.

**What problems is Braze solving and how is that benefiting you?**

I use Braze for real-time customer data interaction, cross-channel journeys, and personalized content delivery. It automates optimizations and manages complex data efficiently. The real-time personalization and cross-channel orchestration enhance engagement by ensuring relevance and conversion.

  ### 15. Empowers Personalized Customer Journeys with Ease

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Transportation/Trucking/Railroad | Mid-Market (51-1000 emp.)

**Reviewed Date:** December 30, 2025

**What do you like best about Braze?**

Braze is a powerful and flexible CRM platform that enables our team to execute highly personalized, real-time customer journeys at scale. Its strength lies in the combination of robust segmentation, event-based triggering, and multi-channel orchestration (push, in-app messages, email, content cards) within a single platform. The Canvas and Campaign tools make it easy to test, iterate, and operationalize lifecycle strategies quickly, while Liquid personalization allows us to tailor messaging dynamically without heavy engineering dependency. On top of that, Braze’s documentation, customer support, and willingness to co-build through betas make it a strong long-term partner rather than just a vendor.

**What do you dislike about Braze?**

None so far. Braze usage has been incredible

**What problems is Braze solving and how is that benefiting you?**

Braze solves the challenge of delivering timely, relevant, and personalized communications across multiple channels at scale. Before Braze, coordinating lifecycle flows, behavioral triggers, and ad-hoc campaigns often required heavy manual effort or separate tools, making it difficult to respond to user behavior in real time.

  ### 16. Plug and Play Omni-channel platform for Marketers

**Rating:** 5.0/5.0 stars

**Reviewed by:** Sanjana M. | Customer Lifecycle Manager, Mid-Market (51-1000 emp.)

**Reviewed Date:** June 09, 2025

**What do you like best about Braze?**

Braze just gets it. It’s super easy to use and implement, brings all your channels together, and lets you build smart, personalised campaigns without the tech headache. Perfect for busy teams who want to move fast and make real connections. There are tons of resources and also love the community feature.

**What do you dislike about Braze?**

There’s definitely a learning curve with Braze, and you’ll need to go through a ton of resources and documentation but honestly, that feels like part of the deal. The good news is, there’s plenty of suppot to guide you, and once you get the hang of it, it’s totally worth it!

**What problems is Braze solving and how is that benefiting you?**

Braze takes the stress out of juggling different tools by letting us manage all our customer messaging in one place. It helps us send the right message at the right time, without having to do everything manually. It’s made our campaigns feel more personal and a lot easier to run.

  ### 17. Efficient Campaign Management with Some Improvement Scope

**Rating:** 5.0/5.0 stars

**Reviewed by:** Annie H. | Engagement Marketing Specialist

**Reviewed Date:** October 21, 2025

**What do you like best about Braze?**

I use Braze to send email campaigns to our members and audience, keeping them updated with all the email communications and what's happening in the business, which is very helpful. I appreciate not having to set up email templates from scratch because it's a tedious process. The email testing and AB testing features are very user-friendly and help me understand the best ways to reach my audience. What I like most about Braze is the drag-and-drop editor. As someone without a heavy technical background, creating emails becomes easy and user-friendly. The drag-and-drop editor saves time and helps me work better with the brand and content team. I can easily show our stakeholders changes like adjusting the color on an email header without any hard coding. It's great that I can change prebuilt templates anytime and anywhere, which supports brand consistency and allows for better collaboration with the marketing team. I also appreciate the support from Braze's account managers, who make the setup process easy by being available to help through calls and emails, capturing every pain point and resolving them during onboarding.

**What do you dislike about Braze?**

I feel like with Braze, one thing I don't like about it is that you can't really delete email templates. You archive them, and then sometimes they appear in the list anyway. And that also goes for the data as well. Sometimes there's an issue with the data list upload, and it would be nice if we can delete segments or things that we don't need to use anymore. It just clogs the whole process because even if you archive it, you do see it. I also feel like it needs a chat space, like, even through a Zoom call, so you can jump on a call with the agent, share screens, or something. Or even just live chat to get support rather than through email all the time. I find the chat experience could be improved.

**What problems is Braze solving and how is that benefiting you?**

I use Braze to send email campaigns and keep our audience updated. It simplifies email template setup, making it less tedious, and offers user-friendly testing features that help me understand the best ways to reach my audience.

  ### 18. Efficient customer engagement platform

**Rating:** 4.0/5.0 stars

**Reviewed by:** Jonathan C. | Product Marketing Lifecycle Manager, Telecommunications, Mid-Market (51-1000 emp.)

**Reviewed Date:** July 07, 2024

**What do you like best about Braze?**

As a relatively new user of Braze, I can say it was fairly simple to learn and to get started with, thanks in great part to their excellent and comprehensive learning center. They also offer decent customer support — my experience has been very positive as inquiries were responded to (and resolved) in a timely manner. I use Braze daily as part of my role and generally find it quite intuitive and convenient, allowing for ample customization options to make the product fit one's unique business needs and use cases.

**What do you dislike about Braze?**

As someone who hadn't previously used any other similar products, I've found some rather strange UI/UX choices across the product, and I feel that there is plenty of room for improvement in terms of ease of use and scalability.

**What problems is Braze solving and how is that benefiting you?**

Braze allows us to perform in-app marketing to targeted audiences. It benefits my organization in that the marketing tools Braze offers allow us to keep our users engaged with the product.

  ### 19. Braze has a lot to offer the evolving world of CRM, AI and Martech.

**Rating:** 3.5/5.0 stars

**Reviewed by:** Claudia P. | Small-Business (50 or fewer emp.)

**Reviewed Date:** September 30, 2025

**What do you like best about Braze?**

I appreciate the involvement and care of the team members at Braze we have in place today. They are top notch and always with me as we navigate this ever evolving space. Special shout out to Bobby L. Dylan C, Lydia, and Paul N! I also appreciate all the work that has been put into AI, though I would like to see more of it in canvas build.

**What do you dislike about Braze?**

I feel like I had to fight for the team I get to work with at Braze today. Some special team offers don't have clear objectives and measures. Canvas methods of measurement has been impossible to understand for anyone outside of the CRM team and even for us it creates a challenge to do effective testing. Implementation updates don't have a map and it makes it hard on our team and Braze team to come together...though the Modernization team today (shout out to Steven and Jonathan) have started to change my mind on this potential.

**What problems is Braze solving and how is that benefiting you?**

We are in a rebuild year. Right now we just broadcast our messages and the channels are needing changes BUT with the conversations of late I am hoping it will wow in the space of personalization to our customer.

  ### 20. Stay ahead of the curve with all things CRM

**Rating:** 5.0/5.0 stars

**Reviewed by:** Kenadee H. | CRM Operations Manager, Mid-Market (51-1000 emp.)

**Reviewed Date:** July 29, 2022

**What do you like best about Braze?**

- Braze has built a platform that integrates all channels for a full CRM experience - SMS, email, app push, etc.

- The components (content blocks, templates, canvas) are flexible enough that we can solve for any idea.

- With a simple UI, this tool is easy to pick up. Dig in and you'll master it in no time. 

- Support response times are incredibly quick.

- The platform is always improving and even has a portal where users can make suggestions. A tool built to fit my exact needs? Who could ask for more?

**What do you dislike about Braze?**

- Finding answers for unique use cases, especially around things like anonymous users, can take extra time. There's not a lot of documentation around these kinds of campaigns. 

- (updating my review in fall 2025) The connection between workspaces has improved, but it's still not consistent across the board, resulting in some duplicative work.

**What problems is Braze solving and how is that benefiting you?**

With excellent automation features, Braze handles our high-level sends to all customers. This helps our team zero in on a granular level and think strategy instead of dealing with daily campaign builds.

  ### 21. Empowers Marketing with Independence, But Steep Learning Curve

**Rating:** 5.0/5.0 stars

**Reviewed by:** Liyan C.

**Reviewed Date:** November 30, 2025

**What do you like best about Braze?**

I truly appreciate how Braze enables my marketing team to communicate effectively with our app users through various channels such as in-app, push, and email messages without the need to consult our engineering team. This independence significantly enhances our ability to move quickly and execute our marketing strategies efficiently. I love the ease of creating segments and the advanced features for campaign automation and scheduling, which empower us to better understand our users and manage customer relationships more efficiently. These capabilities not only streamline our workflow but also save us valuable time, ensuring we deliver targeted and timely campaigns. Additionally, the initial setup experience was impressive with onboarding support from Covalent Marketing, which facilitated a seamless transition to the platform. Overall, Braze's array of tools and features makes it an invaluable asset for enhancing our marketing operations.

**What do you dislike about Braze?**

I find Braze to have a huge learning curve, which has been quite challenging to overcome. Specifically, I had difficulty understanding how to make segments, how custom events work, how data is pulled into Braze, and how to build dashboards. It would have been beneficial to have been directed to the Braze Learning website earlier in the process, as I only recently discovered it and believe that encouragement to explore these lessons earlier would have made the transition smoother.

**What problems is Braze solving and how is that benefiting you?**

I use Braze to send in-app, push, and email messages without engineering support, enabling our marketing team to move independently with campaign automation, segmentation, and scheduling, which saves time and enhances user understanding.

  ### 22. Worked at Blinkist as CRM campaign Manager

**Rating:** 4.0/5.0 stars

**Reviewed by:** Laís D. | Contributer & Apprenticeship, Mid-Market (51-1000 emp.)

**Reviewed Date:** November 17, 2025

**What do you like best about Braze?**

What I like most about Braze is how flexible and powerful it is once everything is set up. The platform gives you a very clear overview of campaigns, segments, and user journeys, and it’s easy to collaborate across teams. The Canvas builder is especially helpful, it allows you to experiment, iterate, and A/B test without breaking anything. I also appreciate how well Braze integrates with data teams, making it simple to scale personalisation and run more complex lifecycle automations. Overall, it’s a tool that really supports creative CRM ideas while staying very data-driven.

**What do you dislike about Braze?**

The platform can feel overwhelming at first, especially for teams that are new to CRM or don’t have strong technical support in place. Some features require more steps than expected, and onboarding new colleagues takes time. Documentation is good, but certain workflows could be more intuitive, especially when it comes to organising assets and keeping track of what’s active, paused, or outdated. I would also love to see improvements in how AI features are surfaced directly inside the tool, so you don’t need to rely on external prompt management as much.

**What problems is Braze solving and how is that benefiting you?**

Braze helps us centralize and automate the entire customer lifecycle in one place. Instead of managing multiple tools for segmentation, messaging flows, and analytics, we can coordinate everything inside a single platform. This makes experimentation much easier and helps us react quickly when we need to adjust campaigns or test new ideas.

  ### 23. Effortless In-App Surveys with High Engagement and Reliable Delivery

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.)

**Reviewed Date:** November 14, 2025

**What do you like best about Braze?**

Braze has been an effective tool for delivering in-app surveys through our consumer app. Even though I'm not using the full breadth of its features, the platform excels in the areas that matter most for simple, high-engagement survey distribution.

What I like most:
-Easy to build and deploy: Creating surveys through in-app messages is straightforward and fast. The drag-and-drop editor makes it simple to spin up new messages without looping in engineering.
-Great targeting controls: We can target specific audiences or behaviors, which helps us reach the right users at the right time and improves survey response rates.
-High engagement: Because the surveys appear natively in-app, we see significantly better completion compared to email or push surveys.
-Reliable delivery: Messages fire consistently based on the rules and triggers we’ve set — no issues with delay or missed impressions.
-Flexible design options: We can customize the look and feel enough to keep surveys on-brand and unobtrusive.

**What do you dislike about Braze?**

- Reporting could be more intuitive for simple survey use cases; the analytics are powerful but sometimes feel geared toward more complex campaigns.
- A bit heavy for single-purpose usage: Braze is a robust platform, so if you’re only using it for surveys, it can feel like more tool than you need.

**What problems is Braze solving and how is that benefiting you?**

Braze solves the challenge of collecting user feedback quickly and efficiently by allowing me to create and deliver in-app surveys without relying on engineering. I can target the right users, launch surveys fast, and track engagement all in one place. This saves time, improves response rates, and makes it easier to gather meaningful insights directly from our consumers.

  ### 24. Powerful platform for scalable, personalized customer engagement

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Transportation/Trucking/Railroad | Enterprise (> 1000 emp.)

**Reviewed Date:** January 23, 2026

**What do you like best about Braze?**

The platform gives you a lot of flexibility to build highly personalized, data-driven campaigns while still being intuitive enough to move quickly. The segmentation and targeting capabilities are especially strong, which makes it easy to reach the right users at the right time based on real behavior, not just static attributes.

I also really appreciate how well Braze supports experimentation. Setting up A/B tests, iterating on messaging, and measuring performance feels straightforward, which helps teams learn and optimize fast. The real-time data and analytics make it easy to understand what’s working and adjust campaigns accordingly.

Another big plus is how well Braze integrates with other tools and data sources. It fits nicely into a broader marketing and data stack, which makes collaboration between marketing, product, and engineering much smoother. On top of that, the documentation and support resources are strong, making it easier to troubleshoot and implement more advanced use cases over time.

Overall, Braze strikes a great balance between depth and usability, which makes it a valuable tool for teams that want to scale personalized customer engagement.

**What do you dislike about Braze?**

While Braze is very powerful, that depth can also come with a learning curve. Some advanced features are not immediately intuitive, especially for new users, and it can take time to fully understand how different components work together. This sometimes slows down onboarding or requires additional support from more technical teammates.

Reporting and analytics, while useful, can also feel limited for more customized or cross-channel analysis. In some cases, exporting data or relying on external tools is necessary to get deeper insights, which adds extra steps to the workflow.

**What problems is Braze solving and how is that benefiting you?**

Braze solves the challenge of delivering timely, personalized communication at scale across multiple channels. Instead of managing fragmented tools for email, push, and in-app, Braze brings everything into one platform, which makes it much easier to create cohesive customer journeys and consistent messaging.

It also addresses the problem of acting on real user behavior in real time. Braze allows teams to segment users dynamically and trigger messages based on actions, attributes, and lifecycle stage. This directly benefits me by making campaigns more relevant, improving engagement, and reducing wasted impressions on users who are unlikely to convert.

Another key problem Braze solves is experimentation and optimization. The platform makes it easier to test messaging, timing, and audiences, then quickly apply learnings. This helps me move faster, make more informed decisions, and continuously improve performance rather than relying on assumptions.

  ### 25. Intuitive Platform That Simplifies Multi-Channel Campaigns

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Primary/Secondary Education | Mid-Market (51-1000 emp.)

**Reviewed Date:** November 07, 2025

**What do you like best about Braze?**

What I like best about Braze is how intuitive it is. The platform makes it easy to create personalized, automated campaigns without needing heavy technical support. I really appreciate how it brings together multiple channels, like push notifications, emails, and in-app messages in one place, helping teams deliver consistent and timely communication to users.

**What do you dislike about Braze?**

When I first started using Braze, I felt it was a bit too overwhelming with the amount of features it was offering me. Sometimes the navigation and campaign setup process feel less intuitive than expected. It’s easy to get lost between Canvas, Segments, and Campaigns when managing multiple projects. A cleaner, more streamlined interface or faster ways to duplicate and update campaigns would make a big difference.

**What problems is Braze solving and how is that benefiting you?**

Braze helps us reach users quickly and in a more personalized way. We use it to send short campaigns and forms to collect feedback or share updates, and it’s made the process a lot smoother. It’s great to see how easy it is to target the right audience and track how people interact with our messages in real time.

  ### 26. Orchestrated Campaigns and Powerful Personalization

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Entertainment | Small-Business (50 or fewer emp.)

**Reviewed Date:** November 02, 2025

**What do you like best about Braze?**

What I like best about Braze is how quickly we can go from idea to live - Canvas Flow and reusable templates let us ship and iterate journeys fast. It also builds in rigor with strong A/B/n testing, holdouts, and smart targeting/exits. Personalization scales cleanly through Liquid, Catalogs, and Connected Content across push, in-app, email, and WhatsApp. Overall, the Canvas Flow + experimentation combo is the standout.

Customer Support is very solid.

**What do you dislike about Braze?**

Braze still needs an experienced driver to get the best out of it. Reporting feels a bit fragmented (journey vs. step-level views), QA/preview across locales and devices is clunky at times. I’m hoping for more AI and autonomous features - smarter auto-optimizing paths, creative and frequency recommendations, guardrail-based send suppression, better anomaly detection, and one-click QA to reduce manual lift and make the platform more self-driving.

**What problems is Braze solving and how is that benefiting you?**

We mostly use Braze to power our users' communication across channels with a main goal of improving engagement and boosting retention. 

Braze gives us one “brain” for orchestration across push, in-app, email so we stop duplicating logic and launch faster with fewer conflicts. Its A/B tests, holdouts, and path experiments let us iterate rapidly and scale winners. With segmentation and measurement in a closed loop, we are improving attribution and speeding insights for Product and CRM.

  ### 27. Excellent Training, Support, and a Feature-Rich Platform

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.)

**Reviewed Date:** February 02, 2026

**What do you like best about Braze?**

Excellent knowledge base and training opportunities make getting started and upskilling easy.

Customer success team offer great support to deliver on business outcomes.

Wide selection of features suitable for a huge range of business applications.

Consistent development and improvement of platform is evident, including growing suite of AI tools.

**What do you dislike about Braze?**

The analytics and reporting features feel somewhat limited compared with the flexibility of the campaign-building and audience tools, have had to create a few workarounds to fit use cases.

**What problems is Braze solving and how is that benefiting you?**

Creating and managing targeted, strategic communications throughout the customer journey across a wide range of channels to deliver on core business objectives.

  ### 28. Powerful, flexible, and easy to use

**Rating:** 4.5/5.0 stars

**Reviewed by:** Erika T. | Senior Product Manager, Mid-Market (51-1000 emp.)

**Reviewed Date:** October 24, 2025

**What do you like best about Braze?**

We’ve been really happy with Braze! We’ve been using it for the last 2 years, and I use it most days. Implementation was pretty straightforward—we partnered with ClearGoals to get started. Braze’s UI is clean and intuitive, and after switching to it, I saved so much time setting up automations and one-time messages. We were able to seriously level up our communication program.

The segment builder is excellent, and I love that we can sync data from multiple systems via BigQuery. It’s easy for our dev team to set up custom events and APIs for real-time messaging, and the template builder gives us great flexibility with Liquid and HTML blocks for personalization. Support is always responsive and helpful, and overall, it’s great value for the money—we just renewed our contract!

**What do you dislike about Braze?**

I only wish they had a native Salesforce integration.

**What problems is Braze solving and how is that benefiting you?**

The biggest win is the ability to sync data from multiple systems – something that was incredibly difficult to execute in our previous customer engagement platform

  ### 29. Marketing Messaging Platform for All Size Companies

**Rating:** 5.0/5.0 stars

**Reviewed by:** Jessica B. | Enterprise (> 1000 emp.)

**Reviewed Date:** September 29, 2025

**What do you like best about Braze?**

It's incredibly flexible, so many personalization options, technically very nimble. It can be used simply for standard email, sms, push notifications for smaller companies looking to get more insights into their guest but can easily scale for incredibly large and complex use cases. As a growing company we're able to move all our marketing messaging to Braze and add additional app functionality to ensure our guest are getting the right messages at the right time. This also helps us gather more data on their engagement, what messaging resonates, and how our campaigns are contributing to our overall business KPIs. Implementation was easy compared to other intergrated systems but our team used a Braze suggested consulting team that helped immensely!

**What do you dislike about Braze?**

Because of they have so many function that allow for personalization and customizing messages, it can be a bit overwhelming. It takes dedicated time to sit down and experiment with all the possibilities. It's not a steep learning curve but it's a long path.

**What problems is Braze solving and how is that benefiting you?**

We lacked a deep level or personalization when using our loyalty platform as our messaging platform. We now have better visibility into engagement across all channels and campaign performance.

  ### 30. Wonderful customer support team for a complex product

**Rating:** 5.0/5.0 stars

**Reviewed by:** Laney C. | Mid-Market (51-1000 emp.)

**Reviewed Date:** September 29, 2025

**What do you like best about Braze?**

Integrations, SDKs, Braze documentation, the customer support team is phenomenal and always ready to jump in to help

**What do you dislike about Braze?**

The UX/UI can be quite complex, particularly for those who are new to the platform. At the moment, we depend heavily on external consultants to help us build our understanding, but this approach isn't sustainable in the long run. It would be very helpful to have more video tutorials available for self-service, as well as an onboarding experience that guides users in different roles—such as Product, Marketing, and Engineering—through the Braze interface and its features.

**What problems is Braze solving and how is that benefiting you?**

The In-app Messaging SDK is helping us achieve our goal of building stronger, long-term engagement with customers, especially since we depend so much on an external app like Instacart, where we don't have much control over the frontend user interface. With the in-app messaging feature, we now have greater control over when and how we communicate with our customers.

  ### 31. An extremely satisfied long-time client of Braze

**Rating:** 5.0/5.0 stars

**Reviewed by:** Julia R. | Director, Digital Sales & Distribution, Mid-Market (51-1000 emp.)

**Reviewed Date:** September 29, 2025

**What do you like best about Braze?**

The platform offers technical ease of use and integrates well within our MarTech ecosystem. Its intuitive user interface makes navigation straightforward, and it supports multi-channel client journey orchestration. Additionally, we benefit from ongoing support and continued growth from the business.

**What do you dislike about Braze?**

One of the main challenges with multi-step Canvas journeys arises when clients are already partway through their journey and we need to make adjustments to the user flow. Making changes in the middle of an ongoing process can be complicated, as it may disrupt the experience for users who are already engaged. This often requires careful planning to ensure that updates are implemented smoothly without causing confusion or interruptions for those currently progressing through the journey.

**What problems is Braze solving and how is that benefiting you?**

Having the ability to deliver robust, contextual, and personalized messaging that utilizes our data and platforms allows us to connect with our banking clients exactly where they are in their journey.

  ### 32. Seamless Multichannel Marketing with Strong Support

**Rating:** 4.0/5.0 stars

**Reviewed by:** Selene P. | Senior CRM Manager

**Reviewed Date:** February 06, 2026

**What do you like best about Braze?**

I really like my experience with Braze; it's great. The constant improvement of the platform and the use of AI stand out to me. The CSM team is also very responsive and attentive to our needs, which makes the experience smooth.

**What do you dislike about Braze?**

I don't like that the certificates are not free for Braze customers. They should not be paid, at least for the team that works hands-on with the platform.

**What problems is Braze solving and how is that benefiting you?**

I use Braze for syncing data, building campaigns, and multichannel orchestration.

  ### 33. Braze is a great messaging platform, allowing us to reach millions of people daily.

**Rating:** 4.5/5.0 stars

**Reviewed by:** Macy M. | Enterprise (> 1000 emp.)

**Reviewed Date:** September 30, 2025

**What do you like best about Braze?**

Braze is always redefining best messaging practices to push the boundaries of CRM, allowing us to create massive campaigns and reach Guests with the comms they want to see most. They are quick to respond whenever we need to assistance and it is (for the most part) easy to use.

**What do you dislike about Braze?**

There are opportunities for Braze to be more intuitive / user friendly. For example, we run into issues often when publishing content cards of our file size being too big. Braze does not have an error message telling us it's too big, and instead the content card just will not populate. Additionally, there are occasional bugs we run into that cause our comms to not deploy.

**What problems is Braze solving and how is that benefiting you?**

Braze has allowed us to personalize comms that go out to millions of Guests and build strong journeys that reach Guests throughout the order process.

  ### 34. First few months positive

**Rating:** 5.0/5.0 stars

**Reviewed by:** Ryan G. | Mid-Market (51-1000 emp.)

**Reviewed Date:** September 29, 2025

**What do you like best about Braze?**

My team migrated easily in a few months. It is a huge program sending billions of emails. I was intimidated at first but Braze's team was very helpful in answering our questions and getting us sending. Deliverability has been better than before. Support has been great.

**What do you dislike about Braze?**

The out-of-box setup was more intimidating than some platforms I'd used. The learning curve is higher than I am used to.

**What problems is Braze solving and how is that benefiting you?**

We decided to create an in-house "decision engine" from a database of about 1,000 email creatives, and Braze was able to sync with this system and allow us to send efficiently to millions of users per day.

  ### 35. Best in the industry

**Rating:** 4.5/5.0 stars

**Reviewed by:** Peter W. | COO, Mid-Market (51-1000 emp.)

**Reviewed Date:** June 22, 2025

**What do you like best about Braze?**

I've compared Braze with several simmilar CXDPs and their segmentation really stands out. Besides that, the platform is developed for success.
When we started the integration, we received a full package of onboarding steps. Next to that, there is a whole learning schedule and evcerything that makes it very easy to get to know the system, before doing the integrations. Even those are quickly done, if an integration is needed. I mean they have a lot of native integrations already. It's made so easy that you barely need any customer support, but even they are very organized and easy to approach.

**What do you dislike about Braze?**

When looking for a CXDP, you want to have it fit like a glove. Braze does that, but they have so many options, that it seems like you're not using the full platform and missing out. Let's say, I haven't found any real issue yet.

**What problems is Braze solving and how is that benefiting you?**

We have been trying to find a good way to do cross-selling of our 10 brands. Our users have a lot of behaviour datapoints, so using their personalization engins is a gamechanger for us.

  ### 36. Best platform I have used

**Rating:** 5.0/5.0 stars

**Reviewed by:** Kaylen N. | Sr. Email Marketing & CRM Specialist, Mid-Market (51-1000 emp.)

**Reviewed Date:** September 30, 2025

**What do you like best about Braze?**

I love how easy Braze is to use. I learned how to use Braze about two years ago and I can only say that my experience has been positive. It is a one stop shop for many methods of communication from sms, email, push, in app etc. I work with a company that has over 8 apps and have been involved in over 3 internal migration and implementing the use of braze has been a seamless experience. Braze support has been helpful with these migration and overall providing use cases for unique and new campaigns.

**What do you dislike about Braze?**

Downsides of Braze are close to none. Customer support is always readily available to answer any questions and doubts.

**What problems is Braze solving and how is that benefiting you?**

Braze is helping a ton with automation and api triggered campaigns. As well as building meaningful and seamless customer journeys all lifecycle fronts.

  ### 37. First Time Braze User

**Rating:** 5.0/5.0 stars

**Reviewed by:** Amber W. | Enterprise (> 1000 emp.)

**Reviewed Date:** September 30, 2025

**What do you like best about Braze?**

I like the opportunities that Braze will open for my organization and our abilities to revolutionize how we engage with our customers.  I like the idea that we can personalize texts and emails to make the engagement with customers more meaningful and helpful to them.

**What do you dislike about Braze?**

I am brand new to Braze, so I am unsure yet on this question.

**What problems is Braze solving and how is that benefiting you?**

We currently use Salesforce or, even worse, SocketLabs for our customer engagement.  This limits us greatly in how much analysis we can do on our campaigns.  The success of the campaigns in mainly conjecture.  Braze is allowing us to get real data on the effectiveness of our campaigns.  Additionally, we plan to use Braze to create more personalized content for our customers and tailor the emails and text messages to their online experience to help drive conversion.

  ### 38. User-Friendly Automation with Stellar Support

**Rating:** 5.0/5.0 stars

**Reviewed by:** Angelica R.

**Reviewed Date:** January 30, 2026

**What do you like best about Braze?**

I like Braze for its user-friendliness, which makes managing email marketing straightforward. I also appreciate the support from the customer success managers as they enhance my experience with the product.

**What do you dislike about Braze?**

I find it frustrating that Braze doesn't directly read XML files for email templates. Currently, we have to transfer our content from CMS into Azure to translate it into JSON so Braze can pick up the content.

**What problems is Braze solving and how is that benefiting you?**

I use Braze for email marketing automation.

  ### 39. Intuitive UI, Responsive Support

**Rating:** 4.0/5.0 stars

**Reviewed by:** Taylor N.

**Reviewed Date:** January 09, 2026

**What do you like best about Braze?**

I like the UI/UX of the Braze experience and how straightforward the API integration documentation is. The customer service is responsive and helpful. I use the APIs the most to set up email preference managers, which enable us to create a front-end experience to allow users to customize their marketing opt-ins and preferences. The initial setup was pretty straightforward with the API documentation.

**What do you dislike about Braze?**

None that I can think of

**What problems is Braze solving and how is that benefiting you?**

Braze helps with marketing operations, managing email preferences, and customizing user marketing opt-ins easily.

  ### 40. Engage with existing and potential customers

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Sports | Mid-Market (51-1000 emp.)

**Reviewed Date:** November 29, 2022

**What do you like best about Braze?**

Setting things up is now easier than before with features such as drag-and-drop

**What do you dislike about Braze?**

1-1 personalised training from account managers

**What problems is Braze solving and how is that benefiting you?**

The customer/subscriber base was stagnant for a bit, but Braze provided multiple solutions on how to grow and maintain this.

  ### 41. Seasoned Braze User with 3+ years previous ESP experience

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.)

**Reviewed Date:** September 13, 2022

**What do you like best about Braze?**

From my experience, the accessibility and helpfulness of Braze's customer support truly stand out as its best feature, especially when compared to competitors like Iterable and Hubspot.

**What do you dislike about Braze?**

The UI and UX feel somewhat cluttered and are not as intuitive as what I’ve experienced with Iterable and Hubspot. When searching for campaigns, it’s hard to quickly identify which ones are actually completed. The terms 'stopped' and 'archived' imply that a user intentionally ended or archived a campaign, which isn’t always the case. For instance, one-time sends from months ago still appear under 'All Active,' even though I would consider them completed and no longer active.

**What problems is Braze solving and how is that benefiting you?**

Braze enables us to create multi-channel journeys for our marketing efforts, helping us identify and utilize the most effective channels for each customer.

  ### 42. A powerful lifecycle engine—if you’ve got the data to drive it

**Rating:** 5.0/5.0 stars

**Reviewed by:** Andrew L. | Marketing Manager, Information Technology and Services, Mid-Market (51-1000 emp.)

**Reviewed Date:** May 29, 2025

**What do you like best about Braze?**

Braze runs daily across our GTM motion at Drova. It’s plugged into our stack—Segment, Zoho, Relevance AI, PostHog—and powers key journeys like onboarding, email nurture, and free-to-paid conversion.

We’re triggering campaigns off CRM fields, custom events, and form submissions. Messaging is behaviour-driven and personalised at the account/contact level. Canvas Flow gives us the flexibility to adapt logic based on what users do (or don’t do) across web, email, and product.

Ease of use is solid once you’re up the curve. Building and testing canvases is smooth. We run Braze every day—it’s our primary channel for lifecycle comms. Even non-technical team members can confidently build and ship campaigns, as long as we’ve done the data groundwork.

And customer support? Best in class. Shoutout to Kathi—responsive, detailed, and genuinely helpful. That kind of support makes a huge difference when you’re moving fast.

**What do you dislike about Braze?**

There’s still friction with custom event handling and data dependencies. If your event taxonomy or attributes are inconsistent, you’ll run into headaches—especially with API-based logic and identity management.

The platform expects a mature data setup. We’ve had to implement internal standards to keep campaigns organised and avoid errors—naming conventions, QA steps, branching rules. Liquid works well but has a steep learning curve for most non-technical marketers.

Pricing can scale quickly with MAUs and features. But if you’re serious about using Braze as your core lifecycle engine—not just a messaging tool—it pays off.

**What problems is Braze solving and how is that benefiting you?**

Braze solves our biggest challenge: delivering personalised, timely, and context-aware communication across the customer lifecycle—without relying on manual ops or dev time.

We’re running a product-led growth motion, which means scale and speed matter. Braze lets us automate onboarding, free-to-paid conversion, re-engagement, and nurture flows using real-time signals from CRM, product usage, and website behaviour. That helps us drive adoption, reduce drop-off, and accelerate conversions.

Before Braze, journeys were either too generic or too manual. Now we can trigger outreach based on specific user actions, segment by CRM status or lifecycle stage, and tailor content dynamically—all from a central platform.

The biggest benefit: our GTM team can operate independently with data-driven automation, while our sales and product teams get cleaner handoffs and better-engaged leads. It’s tightened the loop between marketing, product, and growth.

  ### 43. A powerful platform once you get past the learning curve

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.)

**Reviewed Date:** October 05, 2025

**What do you like best about Braze?**

Braze helps us manage communication across all channels in one place. The personalization capabilities and real-time triggers make it easy to send relevant messages that actually convert. The UI feels clean and modern once you get used to it.

**What do you dislike about Braze?**

The learning curve can be pretty steep at first, especially for non-technical marketers. Some of the reporting tools feel limited, and creating fully customized dashboards often requires developer support. Once you’re past that, though, the platform runs smoothly.

**What problems is Braze solving and how is that benefiting you?**

Braze helps us build user segments based on specific behavioral and demographic rules, which makes targeting much more precise. The fact that it integrates automatically with our other platforms saves a ton of manual work and keeps the entire process smooth and consistent.

  ### 44. Braze is on the rise!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Consulting | Mid-Market (51-1000 emp.)

**Reviewed Date:** October 20, 2025

**What do you like best about Braze?**

Braze stands out for its ability to activate real time first party data from multiple sources and power highly targeted segments that updates dynamically as users take action. It's Canvas journey builder makes it easy to orchestrate personalized, cross channel customer experiences across an omnichannel experience. The platform also brings strong AI drive personalization capabilities helping marketers deliver relevant content at scale. With a robust ecosystem of integrations and flexible APIs, it fits seamlessly into modern tech stacks and supports both marketing and engineering workflows. Braze enables teams to move beyond message execution to drive real growth, retention and ROI.

**What do you dislike about Braze?**

From a business perspective, I think Braze, much like other expanding organizations, is evolving and heading in a positive direction. At this point, I don't have any real dislikes.

**What problems is Braze solving and how is that benefiting you?**

Braze helps our clients deliver personalized, real time messaging across channels, solving challengers around fragmented data and inconsistent engagement. It enables dynamic segmentation and orchestrated journeys , improving campaign effectiveness and ROI. For me, it allow quick strategy testing, clear measurement of results and the ability to guide clients with actionable insights

  ### 45. Great tool for marketing comms

**Rating:** 4.0/5.0 stars

**Reviewed by:** Emma N. | CRM Specialist, Mid-Market (51-1000 emp.)

**Reviewed Date:** May 12, 2025

**What do you like best about Braze?**

Braze is quite easy to navigate and use to send out marketing comms. It has many features that allow you to optimise your messaging, scheduling and segmenting. It's also good to see the Product teams constantly releasing new updates and fixes.

The Support team are wonderful. They're quick to respond, and very helpful.
Braze is my favourite CRM & messaging platform I've used.

**What do you dislike about Braze?**

There's room for improvement in the UX of some of its features. For example heatmaps of your emails to see clicks, are only available for desktop view, not mobile view. In the Canvas and Campaigns homepages, there are too many columns taking up space, and when you unselect some columns from view, there is no way to save this as your default - you need to unselect these every time.

Braze has a lot of potential to improve its reporting features as these are lacking and clunky.

**What problems is Braze solving and how is that benefiting you?**

Braze helps our segmentation a lot. We can effectively target the right audiences.

  ### 46. Project Manager

**Rating:** 5.0/5.0 stars

**Reviewed by:** Kristin W. | Project Manager, Mid-Market (51-1000 emp.)

**Reviewed Date:** November 14, 2025

**What do you like best about Braze?**

The platform is very straight forward and the support about we receive through our Braze representative is always super helpful and accommodating to our team.

**What do you dislike about Braze?**

I don't dislike anything about Braze currently.

**What problems is Braze solving and how is that benefiting you?**

Braze is helping us reach more of our customers and storing more personalized information based on customer preferences than our own internal platform.

  ### 47. An absolute game changer!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Derek M. | Optimization Manager, Enterprise (> 1000 emp.)

**Reviewed Date:** September 30, 2025

**What do you like best about Braze?**

Braze has been an absolute treat to implement, right from day one the product and team have been so easy to work with and get support from. I use Braze every day for all things through our mobile app, from Push to Content Cards, Banners and In-app messaging. The integration has been a breeze and I'm so excited to grow out our use cases and create best-in-class customer experiences!

**What do you dislike about Braze?**

I honestly have no notes - Braze has been an absolute game changer and I love the platform!

**What problems is Braze solving and how is that benefiting you?**

Braze is solving the problem of not being able to get in touch with our customers from one of our highest traffic platforms.

  ### 48. Easy to use, and great technical support when needed.

**Rating:** 4.0/5.0 stars

**Reviewed by:** Jordan S. | Small-Business (50 or fewer emp.)

**Reviewed Date:** September 29, 2025

**What do you like best about Braze?**

The canvas and user journey options are unbeatable. Braze makes it easy to meet the user where they're at with the correct personalized messaging. The technical and strategic support from the management team is super helpful and always willing to assist.

**What do you dislike about Braze?**

The only downsides I've encountered are some delays in API triggered messaging as well as some large scale outages that have occurred within the last year or so

**What problems is Braze solving and how is that benefiting you?**

Braze solves the problem of reaching out to potential churn users outside of the app experience. Using push and email to contact these users have allowed our app to continue to grow while meeting our retention goals.

  ### 49. Beat in Class CRM

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.)

**Reviewed Date:** September 29, 2025

**What do you like best about Braze?**

The interface is so easy to navigate. The documentation is straightforward and provides context to anything you want to build. The CSMs assigned to your account are so helpful. Everythiing about Braze is a great experience.

**What do you dislike about Braze?**

Perhaps the intricaces of API triggered sends - no information on the Braze side aside from the campaign I'd to identify which API goes where. I'd like a full list of the data points we have from an API logged on the Braze side for easier build.

**What problems is Braze solving and how is that benefiting you?**

Our entire customer journey is in Braze. Braze provides a platform for us to market to out users in targeted, data based ways.

  ### 50. Powerful system & great team

**Rating:** 5.0/5.0 stars

**Reviewed by:** Brian C. | Small-Business (50 or fewer emp.)

**Reviewed Date:** September 30, 2025

**What do you like best about Braze?**

The team at Braze goes above and beyond for their clients and partners. The system itself is truly enterprise level and very powerful. We routinely run large multi-channel campaigns with multiple connected content calls and the system keeps up. Lots of workarounds for custom work

**What do you dislike about Braze?**

Training is annoying. I wish  the system worked better for training team members. Some of the reporting is a little off and questionable. If using for SMS, you will need to be very very careful as to avoid duplicates (the system is Email centric)

**What problems is Braze solving and how is that benefiting you?**

We're able to build and send campaigns effectively for the brands we work with


## Braze Discussions
  - [Have you found a landing page solution that is buildable with Braze or a third party?](https://www.g2.com/discussions/have-you-found-a-landing-page-solution-that-is-buildable-with-braze-or-a-third-party) - 1 upvote

- [View Braze pricing details and edition comparison](https://www.g2.com/products/braze/reviews?filters%5Bsentiment_snippet%5D=1676219&qs=pros-and-cons&section=pricing&secure%5Bexpires_at%5D=2026-08-14+20%3A16%3A10+-0500&secure%5Bsession_id%5D=7eca7673-eb41-487a-b233-6ff39b46ac73&secure%5Btoken%5D=3830777ce3b356e598a6380ffc410c52e1accd87c90b1f7fda0137261a259be4&format=llm_user)
## Braze Integrations
  - [Adobe Campaign](https://www.g2.com/products/adobe-campaign/reviews)
  - [Amazon Redshift](https://www.g2.com/products/amazon-redshift/reviews)
  - [Amazon S3 Glacier](https://www.g2.com/products/amazon-s3-glacier/reviews)
  - [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews)
  - [AppsFlyer](https://www.g2.com/products/appsflyer/reviews)
  - [ClickHouse](https://www.g2.com/products/clickhouse/reviews)
  - [Databricks](https://www.g2.com/products/databricks/reviews)
  - [Domo](https://www.g2.com/products/domo/reviews)
  - [Drupal](https://www.g2.com/products/drupal/reviews)
  - [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews)
  - [Google Ads](https://www.g2.com/products/google-ads/reviews)
  - [Google BigQuery Data Transfer Service](https://www.g2.com/products/google-bigquery-data-transfer-service/reviews)
  - [Google Cloud BigQuery](https://www.g2.com/products/google-cloud-bigquery/reviews)
  - [Google Cloud Storage](https://www.g2.com/products/google-cloud-storage/reviews)
  - [Lob](https://www.g2.com/products/lob/reviews)
  - [Lokalise](https://www.g2.com/products/lokalise/reviews)
  - [Looker](https://www.g2.com/products/looker/reviews)
  - [Mention Me](https://www.g2.com/products/mention-me/reviews)
  - [Meta Audience Network](https://www.g2.com/products/meta-audience-network/reviews)
  - [Mixpanel](https://www.g2.com/products/mixpanel/reviews)
  - [Movable Ink](https://www.g2.com/products/movable-ink/reviews)
  - [mParticle by Rokt](https://www.g2.com/products/mparticle-by-rokt/reviews)
  - [Nucleus](https://www.g2.com/products/nucleus-security-inc-nucleus/reviews)
  - [PAR Punchh](https://www.g2.com/products/par-punchh/reviews)
  - [Redpoint Customer Data Platform](https://www.g2.com/products/redpoint-customer-data-platform/reviews)
  - [Saleor Commerce](https://www.g2.com/products/saleor-commerce/reviews)
  - [Shopify](https://www.g2.com/products/shopify/reviews)
  - [Simon AI](https://www.g2.com/products/simon-ai/reviews)
  - [Snowflake](https://www.g2.com/products/snowflake/reviews)
  - [Tableau](https://www.g2.com/products/tableau/reviews)
  - [Tally](https://www.g2.com/products/tally-forms-tally/reviews)
  - [Talon.One](https://www.g2.com/products/talon-one/reviews)
  - [TikTok Ads](https://www.g2.com/products/tiktok-ads/reviews)
  - [Treasure Data Customer Data Platform](https://www.g2.com/products/treasure-data-customer-data-platform/reviews)
  - [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews)

## Braze Features
**Email Marketing**
- Building and Personalizing Emails
- Sending Outbound Emails
- Manage Email Deliverability
- Automated Email Responses

**Additional Functionality**
- Tagging
- Natural Language Processing
- Data Extraction
- Multi-Language
- Predictive Analytics
- Drag & Drop
- Speech Recognition
- Reporting/Analytics
- Data Storage Management
- Virtual Personal Assistant (VPA)
- AI Copilot
- Customer Segmentation
- Collaboration Tools
- Data Import/Export
- Generative AI
- For eCommerce
- Role-Based Permissions
- Customizable Branding
- Search/Filter
- Monitoring
- Document Management
- API
- Data Visualization
- Trend Analysis
- Machine Learning
- Access Controls/Permissions
- Alerts/Escalation
- Performance Metrics
- Real-Time Data
- Third-Party Integrations
- Mobile App
- Multiple Data Sources
- For Sales Teams/Organizations
- Sentiment Analysis
- Activity Dashboard
- Chatbot
- Workflow Automation

**Online Marketing**
- Landing Pages and Forms
- Dynamic Content
- A/B Testing
- Mobile Optimized
- Search Tracking and Optimization
- Conversion Rate Optimization
- Multivariate Testing
- Customizable Forms

**Campaigns**
- Customize
- Scheduling
- Retarget
- Segmentation
- Triggered Notifications
- Customer Segmentation

**Segmentation**
- A/B Testing
- Customer Profiles

**Templates**
- Text and Themes
- Proofing
- Mobile Responsive

**Text Messaging**
- Bulk SMS
- Two-Way Text Messaging
- Text Scheduler
- Automatic Replies
- Automatic URL Shortening
- MMS Marketing
- Personalization
- Transactional SMS
- Link Shortening
- SMS Messaging
- Scheduled Messaging
- Chat/Messaging
- 2-Way Messaging

**Platform Basics**
- Dynamic Segmentation
- Journey Optimization

**WhatsApp Messaging - WhatsApp Marketing**
- Transactional Messages
- Bulk WhatsApp Messaging
- Conversational Messaging
- Personalization
- Promotional Messages
- Automated Replies

**Agentic AI - Personalization**
- Autonomous Task Execution
- Cross-system Integration
- Adaptive Learning
- Natural Language Interaction
- Proactive Assistance
- Decision Making
- Third-Party Integrations

**Messaging - RCS Business Messaging**
- Personalization
- Rich Media
- Interactive Messages
- Branded Templates
- Automation
- Conversational RCS
- Transactional RCS
- Promotional RCS

**Performance Optimization & Learning - AI Marketing Agents**
- Send-Time Optimization
- Autonomous A/B Testing

**Lead Management**
- Marketing Lead Database
- Data Quality Management
- Segmentation
- Lead Scoring and Grading
- Lead Nurturing
- Email Tracking
- CRM Lead Integration
- Third-Party Integrations
- Real-Time Data
- Social Marketing
- Email Marketing
- Multi-Channel Marketing
- Conversion Tracking
- ROI Tracking
- Activity Tracking
- Engagement Tracking
- Campaign Segmentation
- Search Marketing
- SMS Marketing
- Website Visitor Tracking

**Analysis**
- Application Attribution
- Campaign Analysis
- Uninstall Tracking
- Activity Dashboard
- Multi-Channel Attribution
- ROI Tracking
- Engagement Tracking
- Behavior Tracking
- Activity Tracking
- Conversion Tracking

**Analytics**
- Campaign Performance
- Audience Insights
- Drip Campaigns

**Targeting**
- Behavioral Targeting
- Contextual Targeting

**Edit**
- Pre-Made
- Build
- HTML

**Platform Data**
- Journey Reporting
- Trends Reporting
- Dashboards
- Advanced Data Filtering

**WhatsApp Business Platform - WhatsApp Marketing**
- Segmentation
- API Integration
- Analytics

**Security / Verification - RCS Business Messaging**
- Verified Sender
- Encryption
- Authentication

**Autonomous Campaign Orchestration - AI Marketing Agents **
- End-to-End Campaign Execution
- Goal-Based Campaign Planning
- Cross-Channel Orchestration
- Conversational Campaign Setup
- Real-Time Campaign Adaptation

**AI Personalization - Personalization**
- Predictive Recommendations
- Audience Segmentation
- Adaptive Content

**Additional Functionality**
- AI Copilot
- Engagement Tracking
- Content Management
- Visual Analytics
- Real-Time Analytics
- Behavior Tracking
- Website Personalization
- Recommendations
- Real-Time Reporting
- Content Analytics
- Behavioral Targeting
- Account Based Marketing
- Website Analytics
- Customer Segmentation
- Customer Profiles
- Template Management
- Multi-Channel Marketing
- Customizable Branding
- Alerts/Notifications
- API
- Abandoned Cart Saver
- Drag & Drop
- Contextual Targeting
- Experience Management
- Campaign Management
- Generative AI
- WYSIWYG Editor
- Reporting/Analytics
- Activity Dashboard
- Multi-Campaign
- Campaign Segmentation
- A/B Testing
- Customizable Forms
- Email Marketing

**Campaign Management**
- Campaign Management
- Workflow Management
- Template Management

**Campaigns**
- Proximity Marketing
- Alerts/Notifications
- Bulk SMS
- Two-Way Text Messaging
- Email Campaigns
- Audience Segmentation
- Campaign Segmentation
- Drip Campaigns
- Multi-Campaign
- Email Marketing
- Multi-Channel Marketing
- Location-Based Marketing
- SMS Marketing
- Real-Time Notifications
- Mobile Alerts

**Triggered Content**
- Geofencing
- Triggered Emails
- Triggered Messages

**Logistics**
- Analytics
- Issues
- Integrations

**Optimization**
- A/B Testing
- Personalization
- Rich Notifications
- Integrations
- App Notifications
- SMS Notifications
- Web Notifications

**Platform Additional Functionality**
- Journey Mapping
- Integrations

**Agentic AI - AI Agents**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Natural Language Interaction
- Proactive Assistance
- Decision Making

**Analytics / Deliverability - RCS Business Messaging**
- Read Receipts
- Analytics
- SMS Fallback

**AI Content Generation - AI Marketing Agents **
- Dynamic Content Optimization
- AI Copy Generation
- Personalized Content Creation
- Generative AI
- Lead Generation
- Ad Optimization

**Social**
- Social Sharing
- Social Media Advertising
- Drip Campaigns
- Multi-Campaign

**Engagement**
- Coupons and Promotions
- Social Promotion

**Personalized Content**
- Recommendation Engine
- Personalized Discounts
- Website Personalization

**SMS Platform**
- Reporting
- Marketing Automation
- Short Codes
- API Integration
- QR Codes

**Generative AI**
- AI Text Generation

**Agentic AI - Customer Journey Analytics**
- Autonomous Task Execution
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance

**Agentic AI - Push Notification**
- Autonomous Task Execution
- Adaptive Learning
- Proactive Assistance
- AI/Machine Learning

**AI - RCS Business Messaging**
- AI

**Audience Intelligence & Segmentation - AI Marketing Agents **
- Predictive Modeling
- Behavioral Triggering
- Predictive Audience Segmentation
- Marketing Automation
- AI Writing Assistant

**Additional Functionality**
- Multi-Channel Marketing
- API
- Drag & Drop
- Communication Management
- Event Triggered Actions
- Multi-Language
- Reporting/Analytics
- Template Management
- Geotargeting
- Customer Journey Mapping
- Subscriber Management
- Generative AI
- Visual Workflow Management
- Authentication
- Conversion Tracking
- Behavior Tracking
- Engagement Tracking
- Contact Management
- AI Copilot
- Campaign Management
- Notification Editor
- Workflow Automation

**Reporting & Analytics**
- Basic Reporting
- Revenue Analytics
- Behavior Analytics
- Real-Time Analytics
- Campaign Analytics
- Website Analytics
- Visual Analytics
- Sales Analytics

**Platform**
- Optimization
- Integrations - Mobile Marketing
- Internationalization
- Social Media Integration
- Third-Party Integrations

**Agentic AI - Personalization Engines**
- Autonomous Task Execution
- Cross-system Integration
- Adaptive Learning
- Natural Language Interaction
- Proactive Assistance
- Decision Making

**Agentic AI - SMS Marketing**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Natural Language Interaction
- Proactive Assistance
- Decision Making
- Third-Party Integrations
- Campaign Planning
- Multi-Language

**Agentic AI - Email Template Builder**
- Autonomous Task Execution
- Cross-system Integration

**Integrations & Data Connectivity - AI Marketing Agents **
- Event & Data Ingestion
- CRM & CDP Integration
- Third-Party Integrations

**Additional Functionality**
- Grammar Check
- Campaign Analytics
- For Marketing and Advertising
- AI Copilot
- Content Ideas
- Trend Analysis
- SMS Marketing
- Performance Metrics
- Email Marketing
- Chat/Messaging
- Reporting/Analytics
- Competitor Monitoring
- Alerts/Notifications
- Content Marketing
- API
- Predictive Analytics
- Personalization
- Template Management
- Behavior Analytics
- AI/Machine Learning
- Text Editing
- Collaboration Tools
- Dashboard
- Campaign Management
- SEO Management
- Natural Language Processing
- Product Recommendations
- Tone Selection
- Chatbot
- Keyword Research Tools
- Marketing Management
- Brand Guidelines
- Omnichannel Outreach

**Platform**
- Customization 
- User, Role, and Access Management
- Internationalization
- Sandbox / Test Environments
- Performance and Reliability
- Lead Generation
- Content Management
- Lead Management
- List Management
- Mobile Access

**Agentic AI - Mobile Marketing**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making
- Campaign Planning

**AI Automation - SMS Marketing**
- AI SMS

**Additional Functionality**
- Visual Analytics
- Autoresponders
- Landing Pages/Web Forms
- Campaign Analytics
- Reporting & Statistics
- Campaign Scheduling
- Contact Management
- Text-to-Win
- CRM
- AI Copilot
- Data Import/Export
- Contextual Targeting
- Real-Time Data
- Mobile Access
- API
- Coupons
- Customizable Templates
- Drag & Drop
- A/B Testing
- Generative AI
- Real-Time Analytics
- Campaign Management
- Event Triggered Actions
- Real-Time Reporting
- Contact Database
- Customizable Branding
- Reminders

**Agentic AI - Marketing Automation**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making
- Campaign Planning

**AI Content Generation - SMS Marketing**
- AI SMS

**Additional Functionality**
- Campaign Scheduling
- Reputation Management
- Polls/Voting
- Compliance Management
- Customer Segmentation
- Landing Pages/Web Forms
- AI Copilot
- API
- Text-to-Win
- Mobile Coupons
- Natural Language Processing
- Customizable Templates
- Drip Campaigns
- Contact Management
- Activity Tracking
- Communication Management
- Reporting/Analytics
- Keyword Tracking
- Multi-Campaign
- Mass Texting
- Interaction Tracking
- Alerts/Notifications
- Consent Management
- Engagement Tracking
- Open Rate Tracking
- Generative AI
- Automated Responses
- Reporting & Statistics
- Templates
- Survey Builder
- Contact Database
- Real-Time Notifications
- Customizable Fields
- Reminders
- Mobile Alerts
- Automated Scheduling
- Campaign Management
- MMS
- Event Triggered Actions
- Mobile Keywords
- Audience Targeting
- Activity Dashboard
- Template Management
- Autoresponders
- Survey/Poll Management

**Integration**
- Data Import & Export Tools
- Integration APIs
- Breadth of Partner Applications
- Social Media Integration

**Additional Functionality**
- Social Promotion
- Customizable Branding
- Monitoring
- CRM
- Reporting & Statistics
- Live Chat
- Customer Journey Mapping
- Generative AI
- Mass Texting
- Drag & Drop
- Email Templates
- Automated Scheduling
- Campaign Scheduling
- AI Copilot
- Social Media Monitoring
- Activity Dashboard
- Lead Capture
- Customizable Templates
- Marketing Automation
- Event Triggered Actions
- Marketing Calendar
- Customizable CTAs
- Multi-Channel Communication
- Data Import/Export
- Lead Qualification

## Top Braze Alternatives
  - [Iterable](https://www.g2.com/products/iterable/reviews) - 4.4/5.0 (814 reviews)
  - [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) - 4.0/5.0 (4,385 reviews)
  - [Insider One](https://www.g2.com/products/insider-one/reviews) - 4.8/5.0 (1,398 reviews)