---
title: Braze Reviews
meta_title: 'Braze Reviews 2026: Details, Pricing, & Features | G2'
meta_description: Filter 1689 reviews by the users' company size, role or industry
  to find out how Braze works for a business like yours.
aggregate_rating:
  rating_value: 4.5
  review_count: 1689
  scale: '5'
date_modified: '2026-08-14'
parent_category:
  name: Marketing
  url: https://www.g2.com/categories/marketing
---


# Braze Reviews
**Vendor:** Braze  
**Category:** [Push Notification Software](https://www.g2.com/categories/push-notification)  
**Average Rating:** 4.5/5.0  
**Total Reviews:** 1,689
## About Braze
Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging.™ Braze helps brands deliver great customer experiences that drive value both for consumers and for their businesses. Built on a foundation of composable intelligence, BrazeAI™ allows marketers to combine and activate AI agents, models, and features at every touchpoint throughout the Braze Customer Engagement Platform for smarter, faster, and more meaningful customer engagement. From cross-channel messaging and journey orchestration to Al-powered decisioning and optimization, Braze enables companies to turn action into interaction through autonomous, 1:1 personalized experiences. Braze has repeatedly been recognized as a Leader in marketing technology by industry analysts, and was voted a G2 “Best of Marketing and Digital Advertising Software Product” in 2025. Braze was also named a 2025 Best Companies To Work For by U.S. News & World Report, a 2025 America’s Greatest Companies by Newsweek, and a 2025 Fortune Best Workplace in Technology™ by Great Place To Work®. The company is headquartered in New York with 15 offices across the Americas, EMEA, and APAC. Learn more at braze.com.



## Braze Pros & Cons
**What users like:**

- Users appreciate Braze for its **user-friendly and intuitive design** , making it easy to learn and scalable to needs. (385 reviews)
- Users find Braze's **intuitive interface** facilitates easy learning and effective implementation of personalized messaging campaigns. (189 reviews)
- Users appreciate the **effortless automation** capabilities of Braze, enabling seamless multichannel messaging campaigns and personalization. (151 reviews)
- Users praise Braze for its **responsive customer support** , making the implementation and usage experience seamless and enjoyable. (151 reviews)
- Users appreciate the **user-friendly multitasking capabilities** of Braze, enabling stable, effective communication across diverse channels. (151 reviews)
- Users appreciate Braze's **flexibility and user-friendly interface** , making it easy to tailor for various needs. (140 reviews)
- Personalization (130 reviews)
- Users value the **easy-to-use customer engagement tools** of Braze, significantly enhancing their marketing strategies and communications. (129 reviews)
- Integrations (123 reviews)
- User Interface (122 reviews)

**What users dislike:**

- Users find the **learning curve steep** , requiring time and support to fully grasp Braze's platform and features. (159 reviews)
- Users feel the lack of **missing features** hampers their experience, particularly in customization and reporting capabilities. (149 reviews)
- Users find Braze can feel **overly complex for simple surveys** and its pricing lacks transparency, complicating usage. (102 reviews)
- Users feel the **limited features** of Braze hinder effective analytics and feedback collection, impacting usability for simple tasks. (93 reviews)
- Users face a **steep learning curve** with Braze, making initial onboarding and feature mastery challenging. (86 reviews)
- Difficult Learning (76 reviews)
- Not Intuitive (68 reviews)
- Complexity (63 reviews)
- Reporting Issues (62 reviews)
- Data Management (60 reviews)

## Braze Reviews
  ### 1. Engage your users with an higher level AI-native orchestration tool

**Rating:** 4.5/5.0 stars

**Reviewed by:** Federico M. | Senior Product Manager, Mid-Market (51-1000 emp.)

**Reviewed Date:** January 14, 2022

**What do you like best about Braze?**

Braze continues to outpace the market by shifting from simple automation to true AI-native orchestration. In 2026, the standout feature is definitely the BrazeAI™ Decisioning Studio. Unlike old-school A/B testing, it uses reinforcement learning to autonomously decide the best channel, timing, and offer for each user in real-time.

I’m also incredibly impressed with the BrazeAI™ Liquid Assistant. It has turned complex Liquid coding into a conversational task, allowing our team to build hyper-personalized logic (like dynamic product catalogs) in minutes rather than hours. The addition of AI Agents for content QA and localization has also streamlined our global operations, ensuring brand consistency across 10+ languages without manual bottlenecks.

**What do you dislike about Braze?**

As we lean more into Agentic workflows and AI-driven orchestration, the credit-based consumption or 'AI-utility' pricing can become unpredictable. It would be helpful to have better forecasting tools within the dashboard to see exactly how autonomous decisioning will impact our budget before a campaign goes live.

**What problems is Braze solving and how is that benefiting you?**

Thanks to Braze, we were able to centralize all communications to our users in a single tool, which allows us to manage the various communication channels in a complete and widespread manner and to make decisions on how to improve them. Its user-friendly aspect has also allowed us to reduce the activities where the support of the development team is needed, making our marketing / CRM team more autonomous.

  ### 2. Revolutionizing Customer Engagement with Braze!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Ganesh K. | Senior Consultant, Information Technology and Services, Mid-Market (51-1000 emp.)

**Reviewed Date:** October 19, 2023

**What do you like best about Braze?**

Braze has integrate with AI into the platform and made our work much more easier by identifying new market opportunities and tailoring our marketing content based on the target segment which makes it more engaging for the users.

**What do you dislike about Braze?**

Pricing has not been improved yet, the AI integration in in testing phase and there are some bugs in the outpur, Recommend to human verify the outputs.

**What problems is Braze solving and how is that benefiting you?**

Braze solved many problems for our business by providing the one-stop solution for multi-channel marketing. Automating our marketing campaigns by creating workflows. Most importantly the segmentation of the users is bases on their behaviour, and demographics, this could be a major pain point if we had to do it manually. By getting clear segmentation, we could target each segment with specific ads and campaigns.

  ### 3. Seamlessly Powerful UI with Stellar Reliability

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.)

**Reviewed Date:** July 24, 2023

**What do you like best about Braze?**

I really like Braze for its easy and time-efficient customer segment creation and campaign management, making it simple to test campaigns. The UI is very user-friendly, built upon a powerful system, which makes it easy for marketers to craft complex campaigns and customer journeys effortlessly. It's a solid system with little to no issues or bugs, which makes it really trustworthy. The simple UI enables quick training for new starters, helping them to get operational swiftly, which is a great time-saver for the team. Additionally, the system's reliability means we can trust the tool and utilize new releases without worry. Setting up Braze was very easy, with a clear onboarding process managed well by the Braze team, offering lots of support.

**What do you dislike about Braze?**

I think Braze could give more individual control over channels to allow us to pause/start specific channels within a canvas. As if we have a multi-channel canvas, we currently have to stop the whole thing rather than just one channel.

**What problems is Braze solving and how is that benefiting you?**

Braze makes it efficient to create customer segments and campaigns, saving time. Its simple UI speeds up training and maximizes productivity. The system's reliability ensures we trust updates and focus on priorities without worrying about issues.

**Official Response from Emily  Calderon:**

> Hi there, thank you for taking the time to review Braze! We understand your frustration and are committed to improving your experience. Your feedback is being logged with our teams, but please reach out to your CSM or support@braze.com if you need further assistance.

  ### 4. Braze update

**Rating:** 5.0/5.0 stars

**Reviewed by:** Ade O. | Enterprise (> 1000 emp.)

**Reviewed Date:** October 11, 2023

**What do you like best about Braze?**

Braze AI, the new personalization features has helped us to get closer the ultimate goal of 1-2-1 marketing between our brand and customers

**What do you dislike about Braze?**

The integration of Whatsapp and RCS, Braze only allows you to regeister one sender per account, however as a global company we require multiple senders for each market we operate in. This limitation has blocked us from using both messaging methods via Braze.
We still have integration challenges with the flexibility of some tools e.g. message archiving 

**What problems is Braze solving and how is that benefiting you?**

Braze empowers us to engage our customers with timely and relevant messages. Its extensive integrations enhance our messaging speed, allowing us to instantly respond when an action is taken and deliver the appropriate message to the customer in real-time.

  ### 5. Braze is a great platform - easy to use enabling the use of different features across our business!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Staffing and Recruiting | Mid-Market (51-1000 emp.)

**Reviewed Date:** September 14, 2023

**What do you like best about Braze?**

With the addition of landing pages, we’re now able to deploy pages quickly, which is particularly valuable for large-scale business projects that only need to be live for a shorter period of time. It allows for our engineering team to still focus on other business initiatives and we no longer need to rely on them to set these up due to the functionality of the page building in braze. There are also enhanced AI functionalities that help reduce the time from idea to execution, making it easier to move quickly and efficiently.

The analytics are strong for gaining quick insights into how different campaigns are performing without having to delve too deep, and report building is now more intuitive, reducing the amount of manual time required.

**What do you dislike about Braze?**

Sometimes it's difficult to understand what we are missing from an engineering/development point of view to launch things in Braze efficiently. The features are there and we seem to have what we need however, there's no flags and detailed information on everything that is needed for each step without having to give it a go and find out the problems later down the line

**What problems is Braze solving and how is that benefiting you?**

Braze is allowing us to automate our communications with our customers at all stages of the customer lifecycle with ease and it allows us to keep to test and trial new avenues we haven't explored yet to reach customers in different areas with personalised content

  ### 6. Good tool to build communications at scale

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.)

**Reviewed Date:** July 22, 2023

**What do you like best about Braze?**

Over the last couple of years, Braze made a effort to include AI to its solution. Some of the features are still to be tested, but AI Decisioning comes in quite handy. On top of that, they finally released the long-awaited message prioritisation, which is something Braze users had been waiting for years.

**What do you dislike about Braze?**

While I'm overall very happy with Braze, I noticed that Customer Support response times started getting bigger over the last year. Braze recently implemented AI for customer support and I'm wondering if the amount of 'humans' in their support team might have been impacted as a result.

**What problems is Braze solving and how is that benefiting you?**

Braze is very helpful when it comes to creating personalised communications at scale. We are able to send the same email across 11 different languages and several markets by creating one single template. This saves a lot of time when building automations across all our markets and it makes us way more flexible when it comes to A/B testing and tracking the uplift our marketing communications generate.

  ### 7. User-friendly / full functionality

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Computer & Network Security | Mid-Market (51-1000 emp.)

**Reviewed Date:** October 03, 2023

**What do you like best about Braze?**

I use and advocate Braze for email, push notifications and in-app notifications. It is user-friendly, with every functionality available in the right places. If you care about security and a wide range if possibilities for your campaigns, you should try Braze. Addition of AI is also extremely helpful in saving time and getting work done.

**What do you dislike about Braze?**

The reporting aspect could be improved, filtering, etc. as well as the documentation for advanced features. Deleting Canvases/campaigns is a must add. Adding here that changing the interface and platform UI very often is sometimes confusing to adapt to, and it’s difficult to go back.

**What problems is Braze solving and how is that benefiting you?**

Braze solves the ability to automate, send, or schedule in-app/push notifications/content cards for mobile and desktop apps. It is benefiting my team by allowing us to act on triggers, with full personalization.

  ### 8. Intuitive and Efficient Omnichannel Solution

**Rating:** 3.5/5.0 stars

**Reviewed by:** Aimee C. | Mid-Market (51-1000 emp.)

**Reviewed Date:** November 14, 2025

**What do you like best about Braze?**

I appreciate Braze for its easy interface and quick sending times, which really help streamline our communications. The platform is intuitive, and I find its powerful capabilities impressive. I also value the fact that Braze offers lots of training modules, which help us get the most out of its features. Being able to use it for emails, push notifications, and content cards is quite beneficial, and it supports our need to be omnichannel.

**What do you dislike about Braze?**

Decisioning Studio - it seems amazing and very powerful but also an expensive add on

**What problems is Braze solving and how is that benefiting you?**

Braze provides an easy interface for sending emails, push notifications, and content cards with quick sending times. It allows us to be omnichannel, offering a seamless experience across multiple channels.

**Official Response from Andrea Nieto:**

> Thanks for the thoughtful feedback. It’s great to hear Braze is helping you streamline communications and deliver a strong omnichannel experience, and that the training resources are supporting your team.

We also appreciate your perspective on Decisioning Studio. Pricing and packaging are important considerations, and your input has been shared with the team. 

Thanks again for taking the time to share your experience.


  ### 9. Brilliant platform with great features

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.)

**Reviewed Date:** August 11, 2023

**What do you like best about Braze?**

Landing pages are versatile, and with the help of AI, vibe coding is easier than ever to create professional pages. The catalogs feature is also a powerful way to automate content, it has enabled automating content when site changes become live. 

**What do you dislike about Braze?**

The integration of AI, and personalisation using drag and drop features could be a great way to create impactful campaigns. The segmentation criteria could be improved to enable enhanced filtering. 

**What problems is Braze solving and how is that benefiting you?**

Braze supports campaign delivery whether that be collating the data passed for easy segmentation of audiences, using canvases to create an automated program so campaigns can be created and automatically sent out to consumers 24/7.  The integration with Liquid logic has made personalisation easy and the software that detects 'same account' is also very handy for a clean data.

  ### 10. Real-Time Data and Powerful Segmentation for Personalized Cross-Channel Engagement

**Rating:** 4.0/5.0 stars

**Reviewed by:** Angelos C. | Co-Founder, Non-Profit Organization Management, Mid-Market (51-1000 emp.)

**Reviewed Date:** February 13, 2026

**What do you like best about Braze?**

What I value most about Braze is its real-time data capabilities and powerful segmentation, enabling highly personalized, cross-channel engagement at scale. It provides strong automation and API flexibility, making it effective for driving measurable lifecycle impact.

**What do you dislike about Braze?**

Braze can present a steep learning curve for new users, particularly when configuring complex segmentation and automation flows. Additionally, advanced customization and reporting often require deeper technical involvement, which can increase operational overhead for non-technical teams.

**What problems is Braze solving and how is that benefiting you?**

Braze addresses fragmented customer communication by centralizing data, segmentation, and cross-channel engagement within a single platform. It enables real-time, behavior-driven messaging, reducing manual campaign management and improving targeting accuracy. This drives stronger customer engagement, higher conversion rates, and more measurable lifecycle performance.

  ### 11. Best in class CRM suite

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.)

**Reviewed Date:** September 29, 2025

**What do you like best about Braze?**

Braze has the most intuitive interface of any CRM suite I've used in my career. The growing feature set is impressive, the support is excellent, and managing in Braze has substantially elevated our Lifecycle experiences.

**What do you dislike about Braze?**

Braze Segmentation needs quite a bit of work. Having to use CDP tools like Segment or High touch is almost a necessity because some basic segmentation tools that should exist in Braze simply do not. I hope audience creation and segmentation improves over the next year.

**What problems is Braze solving and how is that benefiting you?**

Braze allows us to manage all three of our consumer applications under one roof with sophisticated journey-building and personalization. Most of our instances are now built in automations and triggering canvases.

  ### 12. Probably the best customer engagement tool out there

**Rating:** 4.5/5.0 stars

**Reviewed by:** Kristijan A.

**Reviewed Date:** February 06, 2026

**What do you like best about Braze?**

I use Braze for a lot of things as a lifecycle marketing manager, and it's been really helpful. It activates newly registered users for our app, helps engage them, and ensures they discover all the features of the Lifesum app. It plays a big role in retention by making sure users come back and use the app for a long time. I find it probably most important for targeting free users with the right offers at the right time & channel to try and convert them into premium paying members.   Plus, segmentation is a major help in making sure we find the right users for specific campaigns. We base this on their lifecycle stage, geography, demographics, or even specifics like BMI or gender. We also do a lot of segmentation for users from our B2B partners, kind of like account-based marketing.   I think that the implementation setup was pretty straightforward; I wasn't part of the company back then. but from what I've heard, it took them about two months for the full setup. I'd say Braze is probably the best customer engagement software I've personally worked with.

**What do you dislike about Braze?**

The email editing tools are still not first class as Braze was originally mobile-first so it's lagging a bit behind competitors who started out as email-first - however they've been working a lot on improving this area of the product.   Also reporting wise, you still need to rely on external tools like Amplitude or Mixpanel to get the full picture, however, same as email, lots of improvements have happened there lately.

**What problems is Braze solving and how is that benefiting you?**

I use Braze for segmentation, setting up campaigns, and building canvases. It helps activate and engage users, improves retention, and targets free users to convert them into premium members. Segmentation ensures finding the right users for specific campaigns based on their lifecycle stage, geography, or demographics.

  ### 13. Revolutionizing Client Strategy with Seamless AI Integration and Support

**Rating:** 5.0/5.0 stars

**Reviewed by:** Shana H. | Mid-Market (51-1000 emp.)

**Reviewed Date:** December 08, 2025

**What do you like best about Braze?**

I like the speed of development of Braze's road map and how quickly they can respond to the industry and be at the forefront. A key example is the work Braze is doing to bring AI into the platform, which completely changes how we use it. These developments are really valuable because they help us get more junior people skilled up quicker with the operator working with them. The efficiency means we're freed up to spend more time helping clients put together suitable strategies and use cases, and the actual execution of those is much quicker.

**What do you dislike about Braze?**

Nothing.

**What problems is Braze solving and how is that benefiting you?**

Braze allows me to create sophisticated personalized journeys, pushing boundaries with gamification and multichannel abilities.

  ### 14. Effortless Campaign Management with Powerful Features and Stellar Support

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.)

**Reviewed Date:** December 06, 2025

**What do you like best about Braze?**

1. Ease of Use
Braze’s interface is intuitive, making campaign setup and execution smooth even for new users.

2. Ease of Implementation
The platform is straightforward to implement, with clear documentation and minimal onboarding complexity.

3. Customer Support
Braze’s support team is responsive, knowledgeable, and quick to assist with both technical and strategic queries.

4. Frequency of Use
The tool is reliable for daily use, supporting continuous campaign development, QA, and optimization.

5. Number of Features
Braze provides a rich feature set—from segmentation to Canvas flows and personalization—enabling advanced use cases.

6. Ease of Integration
Integration with other systems and data sources is seamless, allowing smooth cross-channel campaign execution.

**What do you dislike about Braze?**

1. Some advanced features have a learning curve, requiring time and practice to fully utilize.

2. The platform can feel overwhelming at first due to the wide range of functionalities.

**What problems is Braze solving and how is that benefiting you?**

Braze streamlines cross-channel campaign creation, personalization, and user targeting. It helps reduce manual effort, improves campaign accuracy, and enables faster execution with better audience engagement.

  ### 15. I would recommend Braze to someone who is looking for Customer Engagement Platform.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Māris P. | Data Engineer, Enterprise (> 1000 emp.)

**Reviewed Date:** November 15, 2023

**What do you like best about Braze?**

It’s easy to use, flexible, and offers a broad range of functionality.

**What do you dislike about Braze?**

I don’t have any active gripes, aside from a few minor things that feel more like personal pet peeves than real issues.

**What problems is Braze solving and how is that benefiting you?**

Braze solves the problem or marketing channel automation, be it SMS, Push Notifications, or Emails. Just keep the data updated and the rest will work well.
It is as strong as your data is and with how easy it is to load new data into Braze, the possibilities are plentiful.

  ### 16. Empowers Team Collaboration and Enhanced Campaign Strategy

**Rating:** 4.0/5.0 stars

**Reviewed by:** Sola K.

**Reviewed Date:** February 01, 2026

**What do you like best about Braze?**

I love how well we can collaborate remotely but also in person. About every other year or so, we do a Braze Hackathon with members from the NBC organization and Braze to tackle important ideas for the next year. It's always fun to brainstorm ideas and work with a team who can turn visions into reality, which is really exciting. I also really like the email builder tool and the new AI decision tools. The AI tools are great because they help us make decisions by using real-time data, allowing us to quickly translate numbers into tangible next steps. This is particularly helpful for our audiences team.

**What do you dislike about Braze?**

I think it would be really nice to have a basic, super basic level 101-esque course on how Braze works — before we even get into how the team uses it. I wonder how much of the new team members' understanding is true understanding and how much is trial by error or a 'monkey see, monkey do' situation. I haven’t found tutorials on our side to be especially helpful

**What problems is Braze solving and how is that benefiting you?**

Braze saves us from building emails in-house, letting us customize campaigns easily and provides valuable content analysis and audience data that aid in understanding the consumer lifecycle, boosting subscription retention.

  ### 17. I've used various CRM platforms, but Braze is the best one

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Food & Beverages | Enterprise (> 1000 emp.)

**Reviewed Date:** December 13, 2023

**What do you like best about Braze?**

 I like that it's very immediate to understand, and that you feel supported by its team if you were to ask for further clarifications. I like its implementations, and its numerous features, and integrations that help everyone do their job in the best way possible. Lately I’ve really liked how Braze is leaning into AI—it feels less like manual journey building and more like smart decisioning that adapts in real time. I use braze on a daily basis, and it's always very fast, even when heavy projects are on the website.

**What do you dislike about Braze?**

It could be more clear in the html structure. Reporting/analytics still feel a bit limited unless you export data elsewhere.

**What problems is Braze solving and how is that benefiting you?**

It's definitely reducing stress and hustle!

  ### 18. Powerful CRM with Robust Segmentation, Though Steep Learning Curve

**Rating:** 5.0/5.0 stars

**Reviewed by:** Kailan .

**Reviewed Date:** January 21, 2026

**What do you like best about Braze?**

I use Braze to work at speed without losing control, confident that the logic and segmentation behind each campaign remain reliable. Once campaigns are set up and launched, they work exactly as expected. I'm very likely to recommend Braze for CRM due to its beneficial integrated features.

**What do you dislike about Braze?**

The UI can feel complicated for new users, creating quite a steep learning curve before feeling fully confident in using the platform effectively. The initial setup was difficult from an integration point of view and required a lot of assistance from internal tech teams. It also took a lot of time to understand how things fit together, particularly segmentation logic, customer data, and campaign setup. Clearer onboarding UI would help a lot, using tooltips to explain common actions or settings, and cleaner naming of modules and features would make it easier to use and understand when to use them. Visual cues of how things connect, such as when setting up canvases. I think more AI could be implemented when needing help, especially for things like canvas setups.

**What problems is Braze solving and how is that benefiting you?**

Braze centralizes segmentation, localization, and customer data, simplifying high-volume campaigns across markets. It ensures reliable campaign launches, maintaining control and trust in segmentation. Initial setup was tough but crucial for understanding data integration and campaign setup.

  ### 19. A robust and scalable customer engagement platform with excellent personalization capabilities

**Rating:** 4.5/5.0 stars

**Reviewed by:** Herculis D. | Growth Analyst SSr, Mid-Market (51-1000 emp.)

**Reviewed Date:** May 30, 2025

**What do you like best about Braze?**

Braze offers an incredibly flexible and user-friendly platform for managing multi-channel customer engagement. Its Canvas Flow tool allows us to easily orchestrate complex customer journeys across channels like email, push notifications, SMS, and in-app messaging, all with an intuitive drag-and-drop interface.

Another highlight is the robust personalization capabilities through Liquid templating and Connected Content, enabling dynamic content experiences based on user data.

Additionally, the integration with analytics tools and native reporting makes it seamless to measure engagement and optimize campaigns. Braze's real-time segmentation and event-based triggers significantly improve the relevance and timing of our communications.

The support team and documentation are also very helpful, providing detailed guidance for implementation and troubleshooting.

**What do you dislike about Braze?**

While Braze is very powerful, there is a steep learning curve for teams that are new to marketing automation platforms. The extensive use of Liquid for personalization, while flexible, can require technical expertise to implement advanced use cases properly.

Additionally, managing action credits and understanding billing related to different message types (especially with new channels like WhatsApp and webhooks) could be more transparent within the interface.

Finally, while Braze offers several out-of-the-box integrations, some custom integrations require significant technical effort, especially when dealing with complex data synchronization from internal systems.

**What problems is Braze solving and how is that benefiting you?**

Braze solves the challenge of scaling personalized communication across multiple channels, ensuring that our messaging is both timely and relevant. By consolidating messaging orchestration into a single platform, it eliminates silos between teams and systems, allowing for more cohesive customer experiences.

With Braze's event-based triggers and real-time segmentation, we can respond instantly to user behaviors, which has significantly improved user activation rates and long-term retention.

Moreover, the platform’s analytics and reporting capabilities provide deep insights into campaign performance, enabling data-driven decisions that directly impact our customer engagement and revenue growth.

  ### 20. Feature-Rich for Marketing but Needs UI Improvements

**Rating:** 3.5/5.0 stars

**Reviewed by:** Arth V.

**Reviewed Date:** February 06, 2026

**What do you like best about Braze?**

I like that Braze is pretty easy to use and offers a lot of features for controlling and fine-tuning audiences. The ability to dissect segments into sub-segments using segment extensions is quite helpful.

**What do you dislike about Braze?**

The UI can be a little too clunky and it's not optimized for small screen laptops, so it ends up making it difficult to use across a variety of devices. It could also be more clear about what I have access to and don't, as it usually leaves a vague message which leaves me unsure if the data exists or if I just don't have access.

**What problems is Braze solving and how is that benefiting you?**

I use Braze for email marketing. It helps us utilize our PII data for marketing safety. It's pretty easy to use and has features for controlling and fine-tuning audiences, allowing us to dissect segments into subsegments using segment extensions.

**Official Response from Nick Wood:**

> Thank you for the feedback, Arth. We’re excited to hear about the platform’s overall ease of use and how helpful our segmentation capabilities have been.

I’ll share your other UI feedback with the team.

  ### 21. Valuable for Campaign Analysis with Room for Dashboard Improvement

**Rating:** 4.0/5.0 stars

**Reviewed by:** Steven D.

**Reviewed Date:** January 12, 2026

**What do you like best about Braze?**

I really like Braze because it allows me to quickly and easily see performance data at both a macro level, like canvases and campaigns, and a more detailed point of view for individual messages. I like the audience lookup feature when troubleshooting issues specific to certain users, as it helps me find users and assess the communications they've been sent. I also find certain features in the dashboard builder helpful for tracking performance through custom dashboards, although I feel they could be better. The search functionality is a standout as well, being both easy to use and effective, which helps me quickly find canvases and campaigns even when I don't know their exact names or location. I'm a big fan of Braze overall, and it has greatly supported our product marketing efforts.

**What do you dislike about Braze?**

Although the report builder is great for the dashboard feature, it could be much improved. The graphs and charting have never worked effectively for me. And the ability to customize seems very surface level. I'd love to personalize further and go deeper. I also wish there was a feature that we could easily create a test user (with specific profile attributes) to test comms in the live environment. Similarly, a dashboard visually showing all of the comms that a user has received would be helpful.

**What problems is Braze solving and how is that benefiting you?**

Braze lets me see performance data easily for campaigns and individual messages. It helps find users, troubleshoot issues, and track performance with custom dashboards. The search functionality makes finding canvases and campaigns quick when I don't know their exact names.

  ### 22. Seamless Cross-Channel Engagement with Real-Time Personalization

**Rating:** 5.0/5.0 stars

**Reviewed by:** Sree P.

**Reviewed Date:** January 09, 2026

**What do you like best about Braze?**

I use Braze primarily for cross-channel customer engagement, and I really appreciate the real-time personalization it offers, which lets us reach out instantly when a customer takes specific actions like viewing a product category or abandoning a cart. The seamless cross-channel orchestration ensures customers get a consistent experience regardless of which device or channel they use. I also find the powerful AI tools very helpful in optimizing our efforts. Braze's strong integrations and good documentation with easy-to-use tools are a big plus. The initial setup was easy and smooth, making the whole process a breeze.

**What do you dislike about Braze?**

New marketers need extensive onboarding, which can be challenging getting started. It's difficult to estimate the cost for scaling programs since Braze doesn’t have public pricing, and as the user count grows, the price varies making it hard to determine costs upfront. Organizing campaigns becomes time-consuming as users grow, especially managing a large number of canvases across multiple regions. Teams without engineering support often need additional help.

**What problems is Braze solving and how is that benefiting you?**

I use Braze for real-time customer data interaction, cross-channel journeys, and personalized content delivery. It automates optimizations and manages complex data efficiently. The real-time personalization and cross-channel orchestration enhance engagement by ensuring relevance and conversion.

  ### 23. Empowers Personalized Customer Journeys with Ease

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Transportation/Trucking/Railroad | Mid-Market (51-1000 emp.)

**Reviewed Date:** December 30, 2025

**What do you like best about Braze?**

Braze is a powerful and flexible CRM platform that enables our team to execute highly personalized, real-time customer journeys at scale. Its strength lies in the combination of robust segmentation, event-based triggering, and multi-channel orchestration (push, in-app messages, email, content cards) within a single platform. The Canvas and Campaign tools make it easy to test, iterate, and operationalize lifecycle strategies quickly, while Liquid personalization allows us to tailor messaging dynamically without heavy engineering dependency. On top of that, Braze’s documentation, customer support, and willingness to co-build through betas make it a strong long-term partner rather than just a vendor.

**What do you dislike about Braze?**

None so far. Braze usage has been incredible

**What problems is Braze solving and how is that benefiting you?**

Braze solves the challenge of delivering timely, relevant, and personalized communications across multiple channels at scale. Before Braze, coordinating lifecycle flows, behavioral triggers, and ad-hoc campaigns often required heavy manual effort or separate tools, making it difficult to respond to user behavior in real time.

  ### 24. Effective Multi-Channel User Engagement with Room for UI Improvement

**Rating:** 4.5/5.0 stars

**Reviewed by:** Luka C. | Administrator, Small-Business (50 or fewer emp.)

**Reviewed Date:** November 15, 2024

**What do you like best about Braze?**

I like the omnichannel features of Braze, which allow me to target my customers on multiple channels like push, email, SMS, and in-app. I also appreciate the segmentation capabilities.

**What do you dislike about Braze?**

I think the UI is old or not as well made. I don't enjoy using it that much. I think it could be improved. Also, the technical aspects of it for a nontechnical person like me are not the best. So that could be improved as well.

**What problems is Braze solving and how is that benefiting you?**

Braze solved our user communication problems, providing omnichannel features to target customers on multiple platforms like push, email, SMS, and in-app, all in one app.

  ### 25. User-Friendly Multi-Channel Platform

**Rating:** 5.0/5.0 stars

**Reviewed by:** Sareine G.

**Reviewed Date:** December 17, 2025

**What do you like best about Braze?**

I like that Braze is user-friendly, with constant updates and new features that inspire new campaign ideas. It allows me to add custom attributes and custom events, integrating these with my app. The regular updates keep it always growing, which is something I appreciate. I also find the integrations very useful because I can use APIs with other services to get the information I need for personalization or targeting the right audience. It's great that I can track specific events and integrate with CDPs like MParticle or Segment to gather valuable data for my campaigns.

**What do you dislike about Braze?**

A challenge I have is that I cannot see the unique values I have in my custom attributes or custom events. Not having a place to see the database and being able to query it with SQL feels sometimes like a black box. I need to check in many places if the value I'm using is the correct one. It would be easier if we could access the database from Braze itself.  Also, for Braze initial setup is crucial to have an engineer or technical person who understands your data and the campaigns you want to build.

**What problems is Braze solving and how is that benefiting you?**

Braze provides tools to personalize, customize, and use different channels in one platform, ensuring a consistent and impactful customer journey.

  ### 26. Stay ahead of the curve with all things CRM

**Rating:** 5.0/5.0 stars

**Reviewed by:** Kenadee H. | CRM Operations Manager, Mid-Market (51-1000 emp.)

**Reviewed Date:** July 29, 2022

**What do you like best about Braze?**

- Braze has built a platform that integrates all channels for a full CRM experience - SMS, email, app push, etc.

- The components (content blocks, templates, canvas) are flexible enough that we can solve for any idea.

- With a simple UI, this tool is easy to pick up. Dig in and you'll master it in no time. 

- Support response times are incredibly quick.

- The platform is always improving and even has a portal where users can make suggestions. A tool built to fit my exact needs? Who could ask for more?

**What do you dislike about Braze?**

- Finding answers for unique use cases, especially around things like anonymous users, can take extra time. There's not a lot of documentation around these kinds of campaigns. 

- (updating my review in fall 2025) The connection between workspaces has improved, but it's still not consistent across the board, resulting in some duplicative work.

**What problems is Braze solving and how is that benefiting you?**

With excellent automation features, Braze handles our high-level sends to all customers. This helps our team zero in on a granular level and think strategy instead of dealing with daily campaign builds.

  ### 27. Empowers Marketing with Independence, But Steep Learning Curve

**Rating:** 5.0/5.0 stars

**Reviewed by:** Liyan C.

**Reviewed Date:** November 30, 2025

**What do you like best about Braze?**

I truly appreciate how Braze enables my marketing team to communicate effectively with our app users through various channels such as in-app, push, and email messages without the need to consult our engineering team. This independence significantly enhances our ability to move quickly and execute our marketing strategies efficiently. I love the ease of creating segments and the advanced features for campaign automation and scheduling, which empower us to better understand our users and manage customer relationships more efficiently. These capabilities not only streamline our workflow but also save us valuable time, ensuring we deliver targeted and timely campaigns. Additionally, the initial setup experience was impressive with onboarding support from Covalent Marketing, which facilitated a seamless transition to the platform. Overall, Braze's array of tools and features makes it an invaluable asset for enhancing our marketing operations.

**What do you dislike about Braze?**

I find Braze to have a huge learning curve, which has been quite challenging to overcome. Specifically, I had difficulty understanding how to make segments, how custom events work, how data is pulled into Braze, and how to build dashboards. It would have been beneficial to have been directed to the Braze Learning website earlier in the process, as I only recently discovered it and believe that encouragement to explore these lessons earlier would have made the transition smoother.

**What problems is Braze solving and how is that benefiting you?**

I use Braze to send in-app, push, and email messages without engineering support, enabling our marketing team to move independently with campaign automation, segmentation, and scheduling, which saves time and enhances user understanding.

  ### 28. Versatile Marketing Automation with Few Improvements Needed

**Rating:** 4.5/5.0 stars

**Reviewed by:** Elisa R.

**Reviewed Date:** November 28, 2025

**What do you like best about Braze?**

I really appreciate how Braze's canvases allow me to create smooth and versatile communication journeys, which is particularly beneficial for crafting welcome campaigns or other campaigns that require sending multiple communications. The ability to make different communication channels interact, such as sending a push notification followed by an email based on the user's interaction with the initial message, significantly enhances my campaign strategies. The versatility of canvases also stands out, as they offer me the freedom to test different variables and automatically send the best-performing versions to the rest of the audience. This capability boosts my efficiency, as it eliminates the need to manually adjust the canvas, ensuring optimal performance without constant manual intervention. Additionally, setting up my Braze account was very easy, which speaks to its user-friendly nature.

**What do you dislike about Braze?**

There are some basic functionalities that are missing. I would like to be able to copy pieces of audience or filters from one canvas to another. It would also be beneficial to be able to select different objects within a canvas to copy or delete them simultaneously. Additionally, the ability to create objects that can be transferred from one canvas to another would be a great improvement.

**What problems is Braze solving and how is that benefiting you?**

I use Braze to create smooth journeys for campaigns with automated, interactive communication, enhancing my workflow without manual intervention.

  ### 29. Intuitive UI, one stop solution for all your CRM communications. Needs Improved Reporting.

**Rating:** 4.0/5.0 stars

**Reviewed by:** Muhammad Abdullah S. | CRM Campaign Manager, Enterprise (> 1000 emp.)

**Reviewed Date:** September 11, 2025

**What do you like best about Braze?**

I find Braze incredibly user-friendly, with its simple and intuitive UI, especially compared to other tools I've used like Salesforce. The guided tour is a great help for onboarding. Braze serves as a one-stop solution for multi-channel communications including email, push notifications, SMS, and more, which simplifies managing campaigns for engagement and retention. The AI-driven messaging is very effective for segmentation and driving conversions. The canvas builder and campaign builder are among the most useful features, along with its ability to integrate with analytics platforms like Snowflake and Google Analytics. Its comprehensive nature makes it ideal for all communication needs.

**What do you dislike about Braze?**

I think the reporting is not that good. I would love to have more options, such as more pivot tables, more automations in terms of scheduling reports, and trends and graphs for my campaigns, which I can schedule and send to stakeholders.

**What problems is Braze solving and how is that benefiting you?**

I use Braze as a one-stop solution for multi-channel communication, helping segment databases and enhance campaign engagement with AI-driven messaging, driving conversions and revenue.

  ### 30. Visual Canvas Enhances User Comms, Localization Needs Work

**Rating:** 4.0/5.0 stars

**Reviewed by:** Janet P.

**Reviewed Date:** November 24, 2025

**What do you like best about Braze?**

I appreciate the visual aspect of Braze's canvas, which makes it easy to see what the user journey looks like. This feature enhances my ability to manage and strategize communication across the entire user lifecycle effectively. Additionally, I like how straightforward it is to segment users and build lists, which allows me to seamlessly personalize and target communications. This capability is further enhanced by the integration with Amplitude, providing a robust framework for data-driven decisions and analytics. Overall, these features of Braze streamline my processes and improve my productivity in executing CRM tasks like email, text, and in-app notifications.

**What do you dislike about Braze?**

I find the localization process in Braze to be very messy. The integration with Smartling hasn't been consistent, which causes disruptions. Additionally, when we attempt to make edits, especially on a live canvas, we often encounter errors. This forces us to try various redundant actions, such as clicking around blindly, just to successfully execute a launch.

**What problems is Braze solving and how is that benefiting you?**

Braze strategically sends communications across the user lifecycle with personalization and segmentation. I like its visual canvas and ease of user segmentation and integration with Amplitude.

  ### 31. Powerful CRM with Comprehensive Channel Integration

**Rating:** 4.5/5.0 stars

**Reviewed by:** Rob S.

**Reviewed Date:** November 21, 2025

**What do you like best about Braze?**

I am really impressed with Braze because it's a comprehensive solution to address CRM issues, especially through its extensive analytics and marketing functionalities. What I love most is the versatility and range of communication channels it offers, including WhatsApp, SMS, and email, which enables a more robust and diversified outreach strategy than just relying on email alone. Additionally, the integration of push notifications and in-app messaging, which some other CRMs treat as separate, are conveniently housed within Braze. This consolidation makes the creation of marketing flows significantly more efficient, especially important during high-traffic periods like Black Friday. The ability to leverage a multi-touchpoint model through Braze is powerful and contributes greatly to its effectiveness. Furthermore, Braze's robust compatibility with other tools, such as AMP Amplitude, enhances its effectiveness for analytics purposes. Overall, Braze seems to have everything I need for both analytics and marketing, making it a brilliant choice for managing customer relationships.

**What do you dislike about Braze?**

I think Braze could improve its educational resources. Currently, many courses require signing up and paying for access, which can be a barrier to learning the platform effectively. There could be more free resources specifically on how to use the tool. Additionally, the case studies provided are a bit too broad for practical application. I'd appreciate having example funnels that are already built, which I could then tweak according to my needs. This would be a significant improvement in making the tool more accessible and understandable.

**What problems is Braze solving and how is that benefiting you?**

I use Braze to fill gaps in our marketing funnel, providing messaging solutions for better engagement. It integrates various channels into one, simplifying marketing flows and supporting effective multi-touchpoint models, improving CRM and analytics.

  ### 32. Powerful platform for scalable, personalized customer engagement

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Transportation/Trucking/Railroad | Enterprise (> 1000 emp.)

**Reviewed Date:** January 23, 2026

**What do you like best about Braze?**

The platform gives you a lot of flexibility to build highly personalized, data-driven campaigns while still being intuitive enough to move quickly. The segmentation and targeting capabilities are especially strong, which makes it easy to reach the right users at the right time based on real behavior, not just static attributes.

I also really appreciate how well Braze supports experimentation. Setting up A/B tests, iterating on messaging, and measuring performance feels straightforward, which helps teams learn and optimize fast. The real-time data and analytics make it easy to understand what’s working and adjust campaigns accordingly.

Another big plus is how well Braze integrates with other tools and data sources. It fits nicely into a broader marketing and data stack, which makes collaboration between marketing, product, and engineering much smoother. On top of that, the documentation and support resources are strong, making it easier to troubleshoot and implement more advanced use cases over time.

Overall, Braze strikes a great balance between depth and usability, which makes it a valuable tool for teams that want to scale personalized customer engagement.

**What do you dislike about Braze?**

While Braze is very powerful, that depth can also come with a learning curve. Some advanced features are not immediately intuitive, especially for new users, and it can take time to fully understand how different components work together. This sometimes slows down onboarding or requires additional support from more technical teammates.

Reporting and analytics, while useful, can also feel limited for more customized or cross-channel analysis. In some cases, exporting data or relying on external tools is necessary to get deeper insights, which adds extra steps to the workflow.

**What problems is Braze solving and how is that benefiting you?**

Braze solves the challenge of delivering timely, personalized communication at scale across multiple channels. Instead of managing fragmented tools for email, push, and in-app, Braze brings everything into one platform, which makes it much easier to create cohesive customer journeys and consistent messaging.

It also addresses the problem of acting on real user behavior in real time. Braze allows teams to segment users dynamically and trigger messages based on actions, attributes, and lifecycle stage. This directly benefits me by making campaigns more relevant, improving engagement, and reducing wasted impressions on users who are unlikely to convert.

Another key problem Braze solves is experimentation and optimization. The platform makes it easier to test messaging, timing, and audiences, then quickly apply learnings. This helps me move faster, make more informed decisions, and continuously improve performance rather than relying on assumptions.

  ### 33. Still in the onboarding stages of Braze...but dissapointed so far

**Rating:** 1.0/5.0 stars

**Reviewed by:** MaryAnn K. | Lifecycle Marketing Manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** August 22, 2025

**What do you like best about Braze?**

I really love how robust Braze is. We're able to bring in Segment data from our mobile app and build out a more robust in-app marketing experience.  Our team also appreciates inboxvision to see how our emails will be received in different inbox providers.

**What do you dislike about Braze?**

I really dislike the onboarding and customer support experience. I'm not quite sure how the Bronze package is supposed to go but we've had an onboarding consultant who doesn't know much about the platform in terms of our specific niche use cases and support tickets that take 2-3 days to be responded to when our I.P. warming is failing.

The integration documentation and revenue attribution documentation is outdated and our onboarding partner tells us that Braze is getting rid of it's products section but cannot tell us how to bring revenue attribution into our platform. When asked if Braze will even have revenue attribution, I was told they weren't sure. Which is the main reason we chose Braze over a competitor. 

Implementing Braze has actually been such a bad experience and left us to have to dig to find things ourselves because we have an onboarding consultant that doesn't know a lot about the platform.

Integrating Shopify events isn't straigth forward or user friendly at all even though it appears to be.

**What problems is Braze solving and how is that benefiting you?**

An in-app marketing experience 
Mobile data being ingested from Segment

**Official Response from Emily  Calderon:**

> Thank you for sharing your candid feedback. We are sorry to hear about your frustrating partner-led onboarding experience, as this is not the standard we hold ourselves to. Please know that our Principal Delivery Manager is monitoring your progress closely after your escalation to the email deliverability team. Should you feel that progress has stalled, please reach out to your Account Manager directly to ensure this is prioritized.



  ### 34. Effortless Multi-Channel Management Across Regions

**Rating:** 4.5/5.0 stars

**Reviewed by:** Munish D. | SEO Manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** November 21, 2025

**What do you like best about Braze?**

I like that I can manager multiple-channels with Braze. We use it in India and US and the platform stays stable even with different communication styles, data sets, etc.

**What do you dislike about Braze?**

It takes time to learn about the platform. The UI feels a bit heavy in some sections. the documentation is good, but sometimes too technical. not a dealbreaker but a little slow in the beginning.

**What problems is Braze solving and how is that benefiting you?**

Braze is solving the problem of scattered user communication. Earlier we were using different tools for SMS, EMail and Whatsapp. We are running campaign in both India and US from one place which keeps the communication aligned and faster.

  ### 35. Very user friendly and helpful

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Consulting | Small-Business (50 or fewer emp.)

**Reviewed Date:** December 12, 2025

**What do you like best about Braze?**

I like the inbox preview feature which avoids the need to 3rd part apps to verify email view in different email clients, the facilities with liquid and the tool that creates the syntax for you are very helpful as well as the fact that when you code you have the suggestions appearing under for different elements in html and liquid and the interface organization which is very user friendly

**What do you dislike about Braze?**

Maybe put an explanation that if you want to create HTML blocks you need to create them as drag and drop elements instead of html ones if you want to reuse them in the future

**What problems is Braze solving and how is that benefiting you?**

Right now we are implementing braze for the email marketing feature and later on it will be used for the push notifications as well

  ### 36. Excellent Training, Support, and a Feature-Rich Platform

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.)

**Reviewed Date:** February 02, 2026

**What do you like best about Braze?**

Excellent knowledge base and training opportunities make getting started and upskilling easy.

Customer success team offer great support to deliver on business outcomes.

Wide selection of features suitable for a huge range of business applications.

Consistent development and improvement of platform is evident, including growing suite of AI tools.

**What do you dislike about Braze?**

The analytics and reporting features feel somewhat limited compared with the flexibility of the campaign-building and audience tools, have had to create a few workarounds to fit use cases.

**What problems is Braze solving and how is that benefiting you?**

Creating and managing targeted, strategic communications throughout the customer journey across a wide range of channels to deliver on core business objectives.

  ### 37. Powerful, flexible, and easy to use

**Rating:** 4.5/5.0 stars

**Reviewed by:** Erika T. | Senior Product Manager, Mid-Market (51-1000 emp.)

**Reviewed Date:** October 24, 2025

**What do you like best about Braze?**

We’ve been really happy with Braze! We’ve been using it for the last 2 years, and I use it most days. Implementation was pretty straightforward—we partnered with ClearGoals to get started. Braze’s UI is clean and intuitive, and after switching to it, I saved so much time setting up automations and one-time messages. We were able to seriously level up our communication program.

The segment builder is excellent, and I love that we can sync data from multiple systems via BigQuery. It’s easy for our dev team to set up custom events and APIs for real-time messaging, and the template builder gives us great flexibility with Liquid and HTML blocks for personalization. Support is always responsive and helpful, and overall, it’s great value for the money—we just renewed our contract!

**What do you dislike about Braze?**

I only wish they had a native Salesforce integration.

**What problems is Braze solving and how is that benefiting you?**

The biggest win is the ability to sync data from multiple systems – something that was incredibly difficult to execute in our previous customer engagement platform

  ### 38. Expensive Add-Ons and Limited Testing Make Braze Frustrating

**Rating:** 2.5/5.0 stars

**Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.)

**Reviewed Date:** January 07, 2026

**What do you like best about Braze?**

The UI is clean and simple. It has robust send capabilities. I like working with Liquid for in-campaign logic and their work with API driven data is pretty good (caching, chaining calls, etc.).

**What do you dislike about Braze?**

It's expensive. The base of it might not be, but they chunk up features as 'add ons' so when you get to the same state you'd be in with a competitor you're likely paying way more. It's also not friendly for testers. You can't view event logs for users - only for 'test' accounts - which sucks because what if you want to test 'sign up' events where an account doesn't exist yet? That's not possible in Braze! It seems so basic but you can't do it. The data is there, they show you counts of events and timestamp of the last done event, just not a log. And filtering segments down to properties within an event and a time period - also not doable without a segment extension. And guess what, you only get 25 with the base account, you have to pay extra for another 10. It's greedy.

**What problems is Braze solving and how is that benefiting you?**

We needed a platform to send personalised messages to users via email, SMS, app push. It does the job.

**Official Response from Emily  Calderon:**

> Thank you for taking the time to review Braze. We appreciate your feedback around pricing and event logs, and have shared the notes directly with the appropriate teams. If you have any outstanding issues you’d like to resolve, we recommend reaching out to your Account Manager so we can support you more closely.

For more information on our value-based pricing philosophy, please check out this recent blog post: https://www.braze.com/resources/articles/braze-pricing

  ### 39. Intuitive Platform, Seamless Campaign Execution

**Rating:** 5.0/5.0 stars

**Reviewed by:** Darla S. | Group Fitness Instructor

**Reviewed Date:** January 16, 2026

**What do you like best about Braze?**

I love how the Braze platform is designed; it's such an easy-to-use interface for campaign execution. It makes it easy to target recipients with the right message at the right time. I like how intuitive it is to use, and it's very easy to know where to go even though I am new at using the tool. The initial setup was very easy.

**What do you dislike about Braze?**

It seems like there is almost TOO many options. It would be good if there were more best practices and documentation.

**What problems is Braze solving and how is that benefiting you?**

Braze makes it easy to target recipients with the right message at the right time, offering an intuitive interface that simplifies campaign execution.

  ### 40. Unmatched Versatility Makes Braze a Playground for Innovation

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Gambling & Casinos | Mid-Market (51-1000 emp.)

**Reviewed Date:** December 26, 2025

**What do you like best about Braze?**

How versatile it is. I've described it as a "playground" because it really seems limitless with the amount of levers you can pull to make things work the way you want. I've encouraged my team to tinker with all the different features and build a sandbox environment for themselves to get the most out of it. The versatility of Braze is truly unmatched.

**What do you dislike about Braze?**

Load times. It eats up a ton of memory and creates a burdensome browser experience after only a few sessions. Constantly closing and reopening to refresh the processing speed.

**What problems is Braze solving and how is that benefiting you?**

Braze is allowing us to integrate our complex offer system and automate promo & message delivery. The benefit is time saved on manual execution.

  ### 41. Streamlined User Engagement with Robust Automation

**Rating:** 4.5/5.0 stars

**Reviewed by:** Anuvind K. | Senior Lifecycle Marketing Manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** October 17, 2025

**What do you like best about Braze?**

I appreciate Braze for being my go-to marketing automation suite for nine years across various roles. I manage different forms of communication like emails, in-app messages, and content cards effortlessly. I find the segmentation feature incredibly valuable for targeted campaigns and for using branching logic in decision-making processes. The setup with Braze was less hectic and fairly straightforward compared to other marketing automation suites. I value how Braze helps us reach the right users at the right time, contributing to campaigns across acquisition, retention, and monetization. I love the webhook feature that allows triggering endpoints or gathering data within campaigns. I’m excited about the AI decision-making feature, which promises to enhance user engagement with timely and relevant communications. I also appreciate Braze’s scalability and look forward to seeing how they continue to innovate and meet market needs.

**What do you dislike about Braze?**

I feel Braze could improve by ensuring that all the right stakeholders are informed whenever they release new technology. It's important for us to have the ability to test, learn, and iterate with new technologies. Additionally, I'd appreciate a more structured product feedback system where we can provide actionable feedback and receive responses regarding how it might be incorporated into the product strategy.

**What problems is Braze solving and how is that benefiting you?**

I use Braze to optimize user communication, ensuring timely and effective engagement across multiple channels like email and apps. It streamlines segmentation and decision-making, enhancing my marketing campaigns' reach and targeting accuracy.

  ### 42. Great all in one tool for marketing

**Rating:** 3.5/5.0 stars

**Reviewed by:** Kari F. | Customer Support Manager, Mid-Market (51-1000 emp.)

**Reviewed Date:** July 05, 2024

**What do you like best about Braze?**

I like all of the options to customize your campaign. 

**What do you dislike about Braze?**

Because of the number of options, it take a little bit to understand where to go and what to do for the desired results

**What problems is Braze solving and how is that benefiting you?**

All-in-one tool to notify users across multiple platforms without have to create custom materials for each.

**Official Response from Andrea Nieto:**

> Thanks for your feedback. It’s great to hear you’re finding value in the flexibility and ability to customize campaigns across channels.

We also understand that having so many options can take time to navigate. Making it easier to get to the right outcome faster is something we’re continuing to focus on, and your input has been shared with the team.

Appreciate you taking the time to share your experience.


  ### 43. Intuitive UI However some Features Lacking

**Rating:** 3.0/5.0 stars

**Reviewed by:** Deirdre W. | Mid-Market (51-1000 emp.)

**Reviewed Date:** September 30, 2025

**What do you like best about Braze?**

The UI is very intuitive in terms of locating and implementing features. I do not often feel lost or unsure where to go on the platform.

**What do you dislike about Braze?**

The email builder leaves something to be desired when it comes to creating more complicated and advanced builds. I would like to see more ability to customize features such as the dark mode color selection across inboxes, the ability to nest content blocks, and the ability to switch between the drag and drop view of an email build and an editable view of the HTML (which pulls in the underlying HTML of any liquid referenced content blocks that are included). We moved to Braze as a platform in part due to the convince and speed of build that comes with the drag and drop builder, however many of the things we conceptualize and would like to implement require the usage of html, however we have run into currently unsolveable issues with things such as alignment when using HTML blocks within drag and drop builds.

**What problems is Braze solving and how is that benefiting you?**

Braze helped to increase our production speed for our email production team through the drag and drop editor and a more streamlined user interface. It is incredibly easy to use overall, however my team does experience frustration points when the tool is unable to do what we are looking to do with it.

  ### 44. Let's talk Braze

**Rating:** 4.5/5.0 stars

**Reviewed by:** Jeremy J. | Enterprise (> 1000 emp.)

**Reviewed Date:** September 30, 2025

**What do you like best about Braze?**

Truthfully, it solves problems for our organization that we have let be a thorn in our side for too long. I think the ability to start to really hone in on the areas that make our outreach effective has been a huge win for us orginizationally. Looking forward to really dig into additional features we could be leveraging. Also, the Segment integration is a big one for us.

**What do you dislike about Braze?**

Some of the documentation can bury the lede a bit. I believe there was one instance early on where we were setting up a canvas and didn't realize that we had a 24 hour waiting period once users entered the segment. When we went back and looked at the documentation it almost looked to be hidden in the docs as a small side note, but it caused a bit of a headache.

**What problems is Braze solving and how is that benefiting you?**

Being able to reach customers based on true insights that our business cares about.

  ### 45. Marketing Messaging Platform for All Size Companies

**Rating:** 5.0/5.0 stars

**Reviewed by:** Jessica B. | Enterprise (> 1000 emp.)

**Reviewed Date:** September 29, 2025

**What do you like best about Braze?**

It's incredibly flexible, so many personalization options, technically very nimble. It can be used simply for standard email, sms, push notifications for smaller companies looking to get more insights into their guest but can easily scale for incredibly large and complex use cases. As a growing company we're able to move all our marketing messaging to Braze and add additional app functionality to ensure our guest are getting the right messages at the right time. This also helps us gather more data on their engagement, what messaging resonates, and how our campaigns are contributing to our overall business KPIs. Implementation was easy compared to other intergrated systems but our team used a Braze suggested consulting team that helped immensely!

**What do you dislike about Braze?**

Because of they have so many function that allow for personalization and customizing messages, it can be a bit overwhelming. It takes dedicated time to sit down and experiment with all the possibilities. It's not a steep learning curve but it's a long path.

**What problems is Braze solving and how is that benefiting you?**

We lacked a deep level or personalization when using our loyalty platform as our messaging platform. We now have better visibility into engagement across all channels and campaign performance.

  ### 46. Customizable CRM with Room for UX Improvement

**Rating:** 4.5/5.0 stars

**Reviewed by:** Ken T.

**Reviewed Date:** February 18, 2026

**What do you like best about Braze?**

I like the customizable features of Braze and the all-in-one solutions for CRM, from emails to IAMs and push. It helps us create seamless CRM experiences to bring users back to the platform.

**What do you dislike about Braze?**

I think UX could be improved. Some of the settings aren't clear enough on the tool.

**What problems is Braze solving and how is that benefiting you?**

I use Braze to communicate with users. It helps us create seamless CRM experiences, bringing users back to the platform with customizable all-in-one solutions from emails to IAMs and push notifications.

  ### 47. Braze - digital marketing tool

**Rating:** 4.5/5.0 stars

**Reviewed by:** Ekaterina G. | Digital marketer, Enterprise (> 1000 emp.)

**Reviewed Date:** September 29, 2025

**What do you like best about Braze?**

From my experience, the platform achieves a strong balance between flexibility and ease of use. It enables you to create advanced campaigns without being overwhelmed by technical details. I also value how it supports experimentation and ongoing iteration, making it possible to refine your messaging in response to actual user behavior. This is the type of tool that truly allows teams to concentrate on meaningful engagement instead of simply distributing messages.

**What do you dislike about Braze?**

I’ve also observed that certain parts of the interface, such as the email editor, can sometimes feel less intuitive, which may slow down my workflow on occasion. Additionally, since this is a premium platform, the cost might be a concern for organizations working with more limited budgets. However, despite these drawbacks, I find that its flexibility and ability to create highly targeted, personalized campaigns generally outweigh these issues.

**What problems is Braze solving and how is that benefiting you?**

Before I started using it, reaching the right audience with the right message often meant relying on several different tools and handling many manual processes. With Braze, I am able to coordinate campaigns across various channels—email, push notifications, in-app messages, and SMS—while taking advantage of real-time user data to make our communications more relevant. This approach not only boosts engagement and retention but also enables my team to experiment and iterate quickly, making our marketing efforts both more efficient and more effective.

  ### 48. Great platform

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Insurance | Mid-Market (51-1000 emp.)

**Reviewed Date:** December 01, 2023

**What do you like best about Braze?**

We've enjoyed. the integration with Jacquard for subject line testing, it has unlocked some increased performance for us

**What do you dislike about Braze?**

We've had some internal issues which have cropped up when using BRaze with our VPN on, but we have managed to work through those

**What problems is Braze solving and how is that benefiting you?**

It's enabling us to personalise our messaging at a much higher level

  ### 49. User-Friendly with Powerful Personalization

**Rating:** 5.0/5.0 stars

**Reviewed by:** Natalia M.

**Reviewed Date:** November 28, 2025

**What do you like best about Braze?**

I like Braze for its user-friendly platform which allows me to independently build my own push campaigns and custom reports without needing to rely on others. This capability drives efficiency, making my workflow more seamless. Additionally, I appreciate Braze's features such as segmentation optimization, cross-channel messaging, and personalization, all of which enhance my marketing efforts significantly.

**What do you dislike about Braze?**

The initial setup of Braze was challenging because our data was scattered, and transitioning from another vendor we had been in for over 10 years added complexity to the process.

**What problems is Braze solving and how is that benefiting you?**

I use Braze for segmentation optimization, cross-channel messaging, and personalization. It has a user-friendly UI, allowing me to build push campaigns and custom reports independently, driving efficiency.

  ### 50. Braze helps you to create a full lifecycle experience

**Rating:** 4.5/5.0 stars

**Reviewed by:** Julien T. | CRM Mobile Manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** December 22, 2025

**What do you like best about Braze?**

Braze is really complete in terms of features. It helps you to have an overview of your audiences, create special segments and create an effective cross-channel communications.

**What do you dislike about Braze?**

Some of the reports are not very complete. If I want to generate a report by language or by country for my canvases, I have to do it manually.

**What problems is Braze solving and how is that benefiting you?**

Triggered communication


## Braze Discussions
  - [Have you found a landing page solution that is buildable with Braze or a third party?](https://www.g2.com/discussions/have-you-found-a-landing-page-solution-that-is-buildable-with-braze-or-a-third-party) - 1 upvote

- [View Braze pricing details and edition comparison](https://www.g2.com/products/braze/reviews?filters%5Bsentiment_snippet%5D=1675676&qs=pros-and-cons&section=pricing&secure%5Bexpires_at%5D=2026-08-14+20%3A46%3A48+-0500&secure%5Bsession_id%5D=7154df39-bd46-4a4a-b011-d3c84ef6eb26&secure%5Btoken%5D=f1aba015318154097d36416eca5aabf2e0d63a8ddd59dd42d21f067a72316872&format=llm_user)
## Braze Integrations
  - [Adobe Campaign](https://www.g2.com/products/adobe-campaign/reviews)
  - [Amazon Redshift](https://www.g2.com/products/amazon-redshift/reviews)
  - [Amazon S3 Glacier](https://www.g2.com/products/amazon-s3-glacier/reviews)
  - [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews)
  - [AppsFlyer](https://www.g2.com/products/appsflyer/reviews)
  - [ClickHouse](https://www.g2.com/products/clickhouse/reviews)
  - [Databricks](https://www.g2.com/products/databricks/reviews)
  - [Domo](https://www.g2.com/products/domo/reviews)
  - [Drupal](https://www.g2.com/products/drupal/reviews)
  - [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews)
  - [Google Ads](https://www.g2.com/products/google-ads/reviews)
  - [Google BigQuery Data Transfer Service](https://www.g2.com/products/google-bigquery-data-transfer-service/reviews)
  - [Google Cloud BigQuery](https://www.g2.com/products/google-cloud-bigquery/reviews)
  - [Google Cloud Storage](https://www.g2.com/products/google-cloud-storage/reviews)
  - [Lob](https://www.g2.com/products/lob/reviews)
  - [Lokalise](https://www.g2.com/products/lokalise/reviews)
  - [Looker](https://www.g2.com/products/looker/reviews)
  - [Mention Me](https://www.g2.com/products/mention-me/reviews)
  - [Meta Audience Network](https://www.g2.com/products/meta-audience-network/reviews)
  - [Mixpanel](https://www.g2.com/products/mixpanel/reviews)
  - [Movable Ink](https://www.g2.com/products/movable-ink/reviews)
  - [mParticle by Rokt](https://www.g2.com/products/mparticle-by-rokt/reviews)
  - [Nucleus](https://www.g2.com/products/nucleus-security-inc-nucleus/reviews)
  - [PAR Punchh](https://www.g2.com/products/par-punchh/reviews)
  - [Redpoint Customer Data Platform](https://www.g2.com/products/redpoint-customer-data-platform/reviews)
  - [Saleor Commerce](https://www.g2.com/products/saleor-commerce/reviews)
  - [Shopify](https://www.g2.com/products/shopify/reviews)
  - [Simon AI](https://www.g2.com/products/simon-ai/reviews)
  - [Snowflake](https://www.g2.com/products/snowflake/reviews)
  - [Tableau](https://www.g2.com/products/tableau/reviews)
  - [Tally](https://www.g2.com/products/tally-forms-tally/reviews)
  - [Talon.One](https://www.g2.com/products/talon-one/reviews)
  - [TikTok Ads](https://www.g2.com/products/tiktok-ads/reviews)
  - [Treasure Data Customer Data Platform](https://www.g2.com/products/treasure-data-customer-data-platform/reviews)
  - [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews)

## Braze Features
**Email Marketing**
- Building and Personalizing Emails
- Sending Outbound Emails
- Manage Email Deliverability
- Automated Email Responses

**Additional Functionality**
- Tagging
- Natural Language Processing
- Data Extraction
- Multi-Language
- Predictive Analytics
- Drag & Drop
- Speech Recognition
- Reporting/Analytics
- Data Storage Management
- Virtual Personal Assistant (VPA)
- AI Copilot
- Customer Segmentation
- Collaboration Tools
- Data Import/Export
- Generative AI
- For eCommerce
- Role-Based Permissions
- Customizable Branding
- Search/Filter
- Monitoring
- Document Management
- API
- Data Visualization
- Trend Analysis
- Machine Learning
- Access Controls/Permissions
- Alerts/Escalation
- Performance Metrics
- Real-Time Data
- Third-Party Integrations
- Mobile App
- Multiple Data Sources
- For Sales Teams/Organizations
- Sentiment Analysis
- Activity Dashboard
- Chatbot
- Workflow Automation

**Online Marketing**
- Landing Pages and Forms
- Dynamic Content
- A/B Testing
- Mobile Optimized
- Search Tracking and Optimization
- Conversion Rate Optimization
- Multivariate Testing
- Customizable Forms

**Campaigns**
- Customize
- Scheduling
- Retarget
- Segmentation
- Triggered Notifications
- Customer Segmentation

**Segmentation**
- A/B Testing
- Customer Profiles

**Templates**
- Text and Themes
- Proofing
- Mobile Responsive

**Text Messaging**
- Bulk SMS
- Two-Way Text Messaging
- Text Scheduler
- Automatic Replies
- Automatic URL Shortening
- MMS Marketing
- Personalization
- Transactional SMS
- Link Shortening
- SMS Messaging
- Scheduled Messaging
- Chat/Messaging
- 2-Way Messaging

**Platform Basics**
- Dynamic Segmentation
- Journey Optimization

**WhatsApp Messaging - WhatsApp Marketing**
- Transactional Messages
- Bulk WhatsApp Messaging
- Conversational Messaging
- Personalization
- Promotional Messages
- Automated Replies

**Agentic AI - Personalization**
- Autonomous Task Execution
- Cross-system Integration
- Adaptive Learning
- Natural Language Interaction
- Proactive Assistance
- Decision Making
- Third-Party Integrations

**Messaging - RCS Business Messaging**
- Personalization
- Rich Media
- Interactive Messages
- Branded Templates
- Automation
- Conversational RCS
- Transactional RCS
- Promotional RCS

**Performance Optimization & Learning - AI Marketing Agents**
- Send-Time Optimization
- Autonomous A/B Testing

**Lead Management**
- Marketing Lead Database
- Data Quality Management
- Segmentation
- Lead Scoring and Grading
- Lead Nurturing
- Email Tracking
- CRM Lead Integration
- Third-Party Integrations
- Real-Time Data
- Social Marketing
- Email Marketing
- Multi-Channel Marketing
- Conversion Tracking
- ROI Tracking
- Activity Tracking
- Engagement Tracking
- Campaign Segmentation
- Search Marketing
- SMS Marketing
- Website Visitor Tracking

**Analysis**
- Application Attribution
- Campaign Analysis
- Uninstall Tracking
- Activity Dashboard
- Multi-Channel Attribution
- ROI Tracking
- Engagement Tracking
- Behavior Tracking
- Activity Tracking
- Conversion Tracking

**Analytics**
- Campaign Performance
- Audience Insights
- Drip Campaigns

**Targeting**
- Behavioral Targeting
- Contextual Targeting

**Edit**
- Pre-Made
- Build
- HTML

**Platform Data**
- Journey Reporting
- Trends Reporting
- Dashboards
- Advanced Data Filtering

**WhatsApp Business Platform - WhatsApp Marketing**
- Segmentation
- API Integration
- Analytics

**Security / Verification - RCS Business Messaging**
- Verified Sender
- Encryption
- Authentication

**Autonomous Campaign Orchestration - AI Marketing Agents **
- End-to-End Campaign Execution
- Goal-Based Campaign Planning
- Cross-Channel Orchestration
- Conversational Campaign Setup
- Real-Time Campaign Adaptation

**AI Personalization - Personalization**
- Predictive Recommendations
- Audience Segmentation
- Adaptive Content

**Additional Functionality**
- AI Copilot
- Engagement Tracking
- Content Management
- Visual Analytics
- Real-Time Analytics
- Behavior Tracking
- Website Personalization
- Recommendations
- Real-Time Reporting
- Content Analytics
- Behavioral Targeting
- Account Based Marketing
- Website Analytics
- Customer Segmentation
- Customer Profiles
- Template Management
- Multi-Channel Marketing
- Customizable Branding
- Alerts/Notifications
- API
- Abandoned Cart Saver
- Drag & Drop
- Contextual Targeting
- Experience Management
- Campaign Management
- Generative AI
- WYSIWYG Editor
- Reporting/Analytics
- Activity Dashboard
- Multi-Campaign
- Campaign Segmentation
- A/B Testing
- Customizable Forms
- Email Marketing

**Campaign Management**
- Campaign Management
- Workflow Management
- Template Management

**Campaigns**
- Proximity Marketing
- Alerts/Notifications
- Bulk SMS
- Two-Way Text Messaging
- Email Campaigns
- Audience Segmentation
- Campaign Segmentation
- Drip Campaigns
- Multi-Campaign
- Email Marketing
- Multi-Channel Marketing
- Location-Based Marketing
- SMS Marketing
- Real-Time Notifications
- Mobile Alerts

**Triggered Content**
- Geofencing
- Triggered Emails
- Triggered Messages

**Logistics**
- Analytics
- Issues
- Integrations

**Optimization**
- A/B Testing
- Personalization
- Rich Notifications
- Integrations
- App Notifications
- SMS Notifications
- Web Notifications

**Platform Additional Functionality**
- Journey Mapping
- Integrations

**Agentic AI - AI Agents**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Natural Language Interaction
- Proactive Assistance
- Decision Making

**Analytics / Deliverability - RCS Business Messaging**
- Read Receipts
- Analytics
- SMS Fallback

**AI Content Generation - AI Marketing Agents **
- Dynamic Content Optimization
- AI Copy Generation
- Personalized Content Creation
- Generative AI
- Lead Generation
- Ad Optimization

**Social**
- Social Sharing
- Social Media Advertising
- Drip Campaigns
- Multi-Campaign

**Engagement**
- Coupons and Promotions
- Social Promotion

**Personalized Content**
- Recommendation Engine
- Personalized Discounts
- Website Personalization

**SMS Platform**
- Reporting
- Marketing Automation
- Short Codes
- API Integration
- QR Codes

**Generative AI**
- AI Text Generation

**Agentic AI - Customer Journey Analytics**
- Autonomous Task Execution
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance

**Agentic AI - Push Notification**
- Autonomous Task Execution
- Adaptive Learning
- Proactive Assistance
- AI/Machine Learning

**AI - RCS Business Messaging**
- AI

**Audience Intelligence & Segmentation - AI Marketing Agents **
- Predictive Modeling
- Behavioral Triggering
- Predictive Audience Segmentation
- Marketing Automation
- AI Writing Assistant

**Additional Functionality**
- Multi-Channel Marketing
- API
- Drag & Drop
- Communication Management
- Event Triggered Actions
- Multi-Language
- Reporting/Analytics
- Template Management
- Geotargeting
- Customer Journey Mapping
- Subscriber Management
- Generative AI
- Visual Workflow Management
- Authentication
- Conversion Tracking
- Behavior Tracking
- Engagement Tracking
- Contact Management
- AI Copilot
- Campaign Management
- Notification Editor
- Workflow Automation

**Reporting & Analytics**
- Basic Reporting
- Revenue Analytics
- Behavior Analytics
- Real-Time Analytics
- Campaign Analytics
- Website Analytics
- Visual Analytics
- Sales Analytics

**Platform**
- Optimization
- Integrations - Mobile Marketing
- Internationalization
- Social Media Integration
- Third-Party Integrations

**Agentic AI - Personalization Engines**
- Autonomous Task Execution
- Cross-system Integration
- Adaptive Learning
- Natural Language Interaction
- Proactive Assistance
- Decision Making

**Agentic AI - SMS Marketing**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Natural Language Interaction
- Proactive Assistance
- Decision Making
- Third-Party Integrations
- Campaign Planning
- Multi-Language

**Agentic AI - Email Template Builder**
- Autonomous Task Execution
- Cross-system Integration

**Integrations & Data Connectivity - AI Marketing Agents **
- Event & Data Ingestion
- CRM & CDP Integration
- Third-Party Integrations

**Additional Functionality**
- Grammar Check
- Campaign Analytics
- For Marketing and Advertising
- AI Copilot
- Content Ideas
- Trend Analysis
- SMS Marketing
- Performance Metrics
- Email Marketing
- Chat/Messaging
- Reporting/Analytics
- Competitor Monitoring
- Alerts/Notifications
- Content Marketing
- API
- Predictive Analytics
- Personalization
- Template Management
- Behavior Analytics
- AI/Machine Learning
- Text Editing
- Collaboration Tools
- Dashboard
- Campaign Management
- SEO Management
- Natural Language Processing
- Product Recommendations
- Tone Selection
- Chatbot
- Keyword Research Tools
- Marketing Management
- Brand Guidelines
- Omnichannel Outreach

**Platform**
- Customization 
- User, Role, and Access Management
- Internationalization
- Sandbox / Test Environments
- Performance and Reliability
- Lead Generation
- Content Management
- Lead Management
- List Management
- Mobile Access

**Agentic AI - Mobile Marketing**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making
- Campaign Planning

**AI Automation - SMS Marketing**
- AI SMS

**Additional Functionality**
- Visual Analytics
- Autoresponders
- Landing Pages/Web Forms
- Campaign Analytics
- Reporting & Statistics
- Campaign Scheduling
- Contact Management
- Text-to-Win
- CRM
- AI Copilot
- Data Import/Export
- Contextual Targeting
- Real-Time Data
- Mobile Access
- API
- Coupons
- Customizable Templates
- Drag & Drop
- A/B Testing
- Generative AI
- Real-Time Analytics
- Campaign Management
- Event Triggered Actions
- Real-Time Reporting
- Contact Database
- Customizable Branding
- Reminders

**Agentic AI - Marketing Automation**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making
- Campaign Planning

**AI Content Generation - SMS Marketing**
- AI SMS

**Additional Functionality**
- Campaign Scheduling
- Reputation Management
- Polls/Voting
- Compliance Management
- Customer Segmentation
- Landing Pages/Web Forms
- AI Copilot
- API
- Text-to-Win
- Mobile Coupons
- Natural Language Processing
- Customizable Templates
- Drip Campaigns
- Contact Management
- Activity Tracking
- Communication Management
- Reporting/Analytics
- Keyword Tracking
- Multi-Campaign
- Mass Texting
- Interaction Tracking
- Alerts/Notifications
- Consent Management
- Engagement Tracking
- Open Rate Tracking
- Generative AI
- Automated Responses
- Reporting & Statistics
- Templates
- Survey Builder
- Contact Database
- Real-Time Notifications
- Customizable Fields
- Reminders
- Mobile Alerts
- Automated Scheduling
- Campaign Management
- MMS
- Event Triggered Actions
- Mobile Keywords
- Audience Targeting
- Activity Dashboard
- Template Management
- Autoresponders
- Survey/Poll Management

**Integration**
- Data Import & Export Tools
- Integration APIs
- Breadth of Partner Applications
- Social Media Integration

**Additional Functionality**
- Social Promotion
- Customizable Branding
- Monitoring
- CRM
- Reporting & Statistics
- Live Chat
- Customer Journey Mapping
- Generative AI
- Mass Texting
- Drag & Drop
- Email Templates
- Automated Scheduling
- Campaign Scheduling
- AI Copilot
- Social Media Monitoring
- Activity Dashboard
- Lead Capture
- Customizable Templates
- Marketing Automation
- Event Triggered Actions
- Marketing Calendar
- Customizable CTAs
- Multi-Channel Communication
- Data Import/Export
- Lead Qualification

## Top Braze Alternatives
  - [Iterable](https://www.g2.com/products/iterable/reviews) - 4.4/5.0 (814 reviews)
  - [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) - 4.0/5.0 (4,385 reviews)
  - [Insider One](https://www.g2.com/products/insider-one/reviews) - 4.8/5.0 (1,398 reviews)