---
title: Braze Reviews
meta_title: 'Braze Reviews 2026: Details, Pricing, & Features | G2'
meta_description: Filter 1689 reviews by the users' company size, role or industry
  to find out how Braze works for a business like yours.
aggregate_rating:
  rating_value: 4.5
  review_count: 1689
  scale: '5'
date_modified: '2026-08-14'
parent_category:
  name: Marketing
  url: https://www.g2.com/categories/marketing
---


# Braze Reviews
**Vendor:** Braze  
**Category:** [Push Notification Software](https://www.g2.com/categories/push-notification)  
**Average Rating:** 4.5/5.0  
**Total Reviews:** 1,689
## About Braze
Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging.™ Braze helps brands deliver great customer experiences that drive value both for consumers and for their businesses. Built on a foundation of composable intelligence, BrazeAI™ allows marketers to combine and activate AI agents, models, and features at every touchpoint throughout the Braze Customer Engagement Platform for smarter, faster, and more meaningful customer engagement. From cross-channel messaging and journey orchestration to Al-powered decisioning and optimization, Braze enables companies to turn action into interaction through autonomous, 1:1 personalized experiences. Braze has repeatedly been recognized as a Leader in marketing technology by industry analysts, and was voted a G2 “Best of Marketing and Digital Advertising Software Product” in 2025. Braze was also named a 2025 Best Companies To Work For by U.S. News & World Report, a 2025 America’s Greatest Companies by Newsweek, and a 2025 Fortune Best Workplace in Technology™ by Great Place To Work®. The company is headquartered in New York with 15 offices across the Americas, EMEA, and APAC. Learn more at braze.com.



## Braze Pros & Cons
**What users like:**

- Users appreciate Braze for its **user-friendly and intuitive design** , making it easy to learn and scalable to needs. (385 reviews)
- Users find Braze's **intuitive interface** facilitates easy learning and effective implementation of personalized messaging campaigns. (189 reviews)
- Users appreciate the **effortless automation** capabilities of Braze, enabling seamless multichannel messaging campaigns and personalization. (151 reviews)
- Users praise Braze for its **responsive customer support** , making the implementation and usage experience seamless and enjoyable. (151 reviews)
- Users appreciate the **user-friendly multitasking capabilities** of Braze, enabling stable, effective communication across diverse channels. (151 reviews)
- Users appreciate Braze's **flexibility and user-friendly interface** , making it easy to tailor for various needs. (140 reviews)
- Personalization (130 reviews)
- Users value the **easy-to-use customer engagement tools** of Braze, significantly enhancing their marketing strategies and communications. (129 reviews)
- Integrations (123 reviews)
- User Interface (122 reviews)

**What users dislike:**

- Users find the **learning curve steep** , requiring time and support to fully grasp Braze's platform and features. (159 reviews)
- Users feel the lack of **missing features** hampers their experience, particularly in customization and reporting capabilities. (149 reviews)
- Users find Braze can feel **overly complex for simple surveys** and its pricing lacks transparency, complicating usage. (102 reviews)
- Users feel the **limited features** of Braze hinder effective analytics and feedback collection, impacting usability for simple tasks. (93 reviews)
- Users face a **steep learning curve** with Braze, making initial onboarding and feature mastery challenging. (86 reviews)
- Difficult Learning (76 reviews)
- Not Intuitive (68 reviews)
- Complexity (63 reviews)
- Reporting Issues (62 reviews)
- Data Management (60 reviews)

## Braze Reviews
  ### 1. Engage your users with an higher level AI-native orchestration tool

**Rating:** 4.5/5.0 stars

**Reviewed by:** Federico M. | Senior Product Manager, Mid-Market (51-1000 emp.)

**Reviewed Date:** January 14, 2022

**What do you like best about Braze?**

Braze continues to outpace the market by shifting from simple automation to true AI-native orchestration. In 2026, the standout feature is definitely the BrazeAI™ Decisioning Studio. Unlike old-school A/B testing, it uses reinforcement learning to autonomously decide the best channel, timing, and offer for each user in real-time.

I’m also incredibly impressed with the BrazeAI™ Liquid Assistant. It has turned complex Liquid coding into a conversational task, allowing our team to build hyper-personalized logic (like dynamic product catalogs) in minutes rather than hours. The addition of AI Agents for content QA and localization has also streamlined our global operations, ensuring brand consistency across 10+ languages without manual bottlenecks.

**What do you dislike about Braze?**

As we lean more into Agentic workflows and AI-driven orchestration, the credit-based consumption or 'AI-utility' pricing can become unpredictable. It would be helpful to have better forecasting tools within the dashboard to see exactly how autonomous decisioning will impact our budget before a campaign goes live.

**What problems is Braze solving and how is that benefiting you?**

Thanks to Braze, we were able to centralize all communications to our users in a single tool, which allows us to manage the various communication channels in a complete and widespread manner and to make decisions on how to improve them. Its user-friendly aspect has also allowed us to reduce the activities where the support of the development team is needed, making our marketing / CRM team more autonomous.

  ### 2. Seamlessly Powerful UI with Stellar Reliability

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.)

**Reviewed Date:** July 24, 2023

**What do you like best about Braze?**

I really like Braze for its easy and time-efficient customer segment creation and campaign management, making it simple to test campaigns. The UI is very user-friendly, built upon a powerful system, which makes it easy for marketers to craft complex campaigns and customer journeys effortlessly. It's a solid system with little to no issues or bugs, which makes it really trustworthy. The simple UI enables quick training for new starters, helping them to get operational swiftly, which is a great time-saver for the team. Additionally, the system's reliability means we can trust the tool and utilize new releases without worry. Setting up Braze was very easy, with a clear onboarding process managed well by the Braze team, offering lots of support.

**What do you dislike about Braze?**

I think Braze could give more individual control over channels to allow us to pause/start specific channels within a canvas. As if we have a multi-channel canvas, we currently have to stop the whole thing rather than just one channel.

**What problems is Braze solving and how is that benefiting you?**

Braze makes it efficient to create customer segments and campaigns, saving time. Its simple UI speeds up training and maximizes productivity. The system's reliability ensures we trust updates and focus on priorities without worrying about issues.

**Official Response from Emily  Calderon:**

> Hi there, thank you for taking the time to review Braze! We understand your frustration and are committed to improving your experience. Your feedback is being logged with our teams, but please reach out to your CSM or support@braze.com if you need further assistance.

  ### 3. Braze update

**Rating:** 5.0/5.0 stars

**Reviewed by:** Ade O. | Enterprise (> 1000 emp.)

**Reviewed Date:** October 11, 2023

**What do you like best about Braze?**

Braze AI, the new personalization features has helped us to get closer the ultimate goal of 1-2-1 marketing between our brand and customers

**What do you dislike about Braze?**

The integration of Whatsapp and RCS, Braze only allows you to regeister one sender per account, however as a global company we require multiple senders for each market we operate in. This limitation has blocked us from using both messaging methods via Braze.
We still have integration challenges with the flexibility of some tools e.g. message archiving 

**What problems is Braze solving and how is that benefiting you?**

Braze empowers us to engage our customers with timely and relevant messages. Its extensive integrations enhance our messaging speed, allowing us to instantly respond when an action is taken and deliver the appropriate message to the customer in real-time.

  ### 4. Good tool to build communications at scale

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.)

**Reviewed Date:** July 22, 2023

**What do you like best about Braze?**

Over the last couple of years, Braze made a effort to include AI to its solution. Some of the features are still to be tested, but AI Decisioning comes in quite handy. On top of that, they finally released the long-awaited message prioritisation, which is something Braze users had been waiting for years.

**What do you dislike about Braze?**

While I'm overall very happy with Braze, I noticed that Customer Support response times started getting bigger over the last year. Braze recently implemented AI for customer support and I'm wondering if the amount of 'humans' in their support team might have been impacted as a result.

**What problems is Braze solving and how is that benefiting you?**

Braze is very helpful when it comes to creating personalised communications at scale. We are able to send the same email across 11 different languages and several markets by creating one single template. This saves a lot of time when building automations across all our markets and it makes us way more flexible when it comes to A/B testing and tracking the uplift our marketing communications generate.

  ### 5. Multiple channels in one place with lots of capabilities to move data around

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Package/Freight Delivery | Enterprise (> 1000 emp.)

**Reviewed Date:** October 25, 2022

**What do you like best about Braze?**

Braze is flexible with its endpoints and how you can get the data in and out. Also, I can say that the dashboard is quite simple and always have new features

**What do you dislike about Braze?**

Braze is a large product built for different types of businesses, but it doesn’t feel like it’s really targeting big companies with large MarTech teams. The API options are very narrow, and there aren’t enough programmatic capabilities for a MarTech team that needs more flexibility and control.

**What problems is Braze solving and how is that benefiting you?**

Braze is gathering a lot of teams together in one place. They can send communications to customers, vendors, and internal users. The good thing about Braze is that you can adapt to multiple use cases.

  ### 6. Best in class CRM suite

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.)

**Reviewed Date:** September 29, 2025

**What do you like best about Braze?**

Braze has the most intuitive interface of any CRM suite I've used in my career. The growing feature set is impressive, the support is excellent, and managing in Braze has substantially elevated our Lifecycle experiences.

**What do you dislike about Braze?**

Braze Segmentation needs quite a bit of work. Having to use CDP tools like Segment or High touch is almost a necessity because some basic segmentation tools that should exist in Braze simply do not. I hope audience creation and segmentation improves over the next year.

**What problems is Braze solving and how is that benefiting you?**

Braze allows us to manage all three of our consumer applications under one roof with sophisticated journey-building and personalization. Most of our instances are now built in automations and triggering canvases.

  ### 7. Probably the best customer engagement tool out there

**Rating:** 4.5/5.0 stars

**Reviewed by:** Kristijan A.

**Reviewed Date:** February 06, 2026

**What do you like best about Braze?**

I use Braze for a lot of things as a lifecycle marketing manager, and it's been really helpful. It activates newly registered users for our app, helps engage them, and ensures they discover all the features of the Lifesum app. It plays a big role in retention by making sure users come back and use the app for a long time. I find it probably most important for targeting free users with the right offers at the right time & channel to try and convert them into premium paying members.   Plus, segmentation is a major help in making sure we find the right users for specific campaigns. We base this on their lifecycle stage, geography, demographics, or even specifics like BMI or gender. We also do a lot of segmentation for users from our B2B partners, kind of like account-based marketing.   I think that the implementation setup was pretty straightforward; I wasn't part of the company back then. but from what I've heard, it took them about two months for the full setup. I'd say Braze is probably the best customer engagement software I've personally worked with.

**What do you dislike about Braze?**

The email editing tools are still not first class as Braze was originally mobile-first so it's lagging a bit behind competitors who started out as email-first - however they've been working a lot on improving this area of the product.   Also reporting wise, you still need to rely on external tools like Amplitude or Mixpanel to get the full picture, however, same as email, lots of improvements have happened there lately.

**What problems is Braze solving and how is that benefiting you?**

I use Braze for segmentation, setting up campaigns, and building canvases. It helps activate and engage users, improves retention, and targets free users to convert them into premium members. Segmentation ensures finding the right users for specific campaigns based on their lifecycle stage, geography, or demographics.

  ### 8. One of the best all around marketing automation platform

**Rating:** 5.0/5.0 stars

**Reviewed by:** Moran C. | CRM & Email Marketing Automation Consultant, Mid-Market (51-1000 emp.)

**Reviewed Date:** February 24, 2023

**What do you like best about Braze?**

One of the best in the category after working on other platforms such as Hubspot, Pardot, IBM Marketing Cloud, and Mailchimp. Oracle Responsys

Straightforward and intuitive UI

Excellent ability to create segments and filters, combine them and use them for sending lists, filters or triggers

Many advanced scheduling and AB testing options

Easy to use journey editor

Works with liquid programming language to create complex logic

Ability to create Braze-to-Braze API calls that update segments, create custom events and allow a lot of flexibility based on the existing custom fields without a need for a business analyst or a front-end coder

**What do you dislike about Braze?**

The IDE experience lacks more specific errors notification and  logging

The canvas experience can improve its overall conversion dashboard since canvas doesn't have a delay function as campaigns; you let users enter and start the flow only after a time delay. But they are counted for the conversion, although they didn't go through the flow

Braze-to-Braze API should become more simplified and productized. Currently, "update contact" on the canvas is only allowing to update of custom fields and not default fields or allow simple calculations


Everything else is damn good

**What problems is Braze solving and how is that benefiting you?**

Ability to work efficiently with custom events as triggers, calculate them and act upon their data payload in a very useful way.
It is the fastest and easiest I have seen.

  ### 9. Effortless Email Customization with Intuitive Drag-and-Drop

**Rating:** 4.0/5.0 stars

**Reviewed by:** Hannah S. | Email Marketing Specialist, Mid-Market (51-1000 emp.)

**Reviewed Date:** December 11, 2025

**What do you like best about Braze?**

I like how easy Braze is to use! The drag and drop feature is super easy to use and lets me customize my emails how I want. I am on braze on every day and build and launch emails often! Was super easy to learn how to use and it is much better than an old email platform I used to use.

**What do you dislike about Braze?**

I would love it if there was a way to easily convert HTML templates to drag and drop. In trying to switch my emails from html to drag and drop, and cannot get exact specifications to be the same and it is quite frustrating.

**What problems is Braze solving and how is that benefiting you?**

Being able to build canvas' and select when a user receives a email. For us, we use it to build and launch emails to users. It is super helpful to test emails!

  ### 10. Valuable for Campaign Analysis with Room for Dashboard Improvement

**Rating:** 4.0/5.0 stars

**Reviewed by:** Steven D.

**Reviewed Date:** January 12, 2026

**What do you like best about Braze?**

I really like Braze because it allows me to quickly and easily see performance data at both a macro level, like canvases and campaigns, and a more detailed point of view for individual messages. I like the audience lookup feature when troubleshooting issues specific to certain users, as it helps me find users and assess the communications they've been sent. I also find certain features in the dashboard builder helpful for tracking performance through custom dashboards, although I feel they could be better. The search functionality is a standout as well, being both easy to use and effective, which helps me quickly find canvases and campaigns even when I don't know their exact names or location. I'm a big fan of Braze overall, and it has greatly supported our product marketing efforts.

**What do you dislike about Braze?**

Although the report builder is great for the dashboard feature, it could be much improved. The graphs and charting have never worked effectively for me. And the ability to customize seems very surface level. I'd love to personalize further and go deeper. I also wish there was a feature that we could easily create a test user (with specific profile attributes) to test comms in the live environment. Similarly, a dashboard visually showing all of the comms that a user has received would be helpful.

**What problems is Braze solving and how is that benefiting you?**

Braze lets me see performance data easily for campaigns and individual messages. It helps find users, troubleshoot issues, and track performance with custom dashboards. The search functionality makes finding canvases and campaigns quick when I don't know their exact names.

  ### 11. Efficient, Intuitive, and Smooth Onboarding Experience

**Rating:** 5.0/5.0 stars

**Reviewed by:** Milton V.

**Reviewed Date:** February 13, 2026

**What do you like best about Braze?**

I love how efficient Braze is for my team and I. It really helps us build canvases and campaigns a lot quicker by using templates and an easy to use UI. I find Braze very easy and smooth for initial setup for clients. I appreciate that everything, like data, SDK integrations, and reporting, is stored on one platform. I also use Canvas a lot, as it helps map out customer journeys.

**What do you dislike about Braze?**

I need more assistance with AI agent models. It's not easy to understand and there aren't enough learning paths.

**What problems is Braze solving and how is that benefiting you?**

I use Braze for reporting, analytics, and building test concepts. It centralizes data, SDK integrations, and reporting. It's efficient for my team, helping us build campaigns quickly with templates and an easy-to-use UI.

  ### 12. Efficient Campaign Management with Some Improvement Scope

**Rating:** 5.0/5.0 stars

**Reviewed by:** Annie H. | Engagement Marketing Specialist

**Reviewed Date:** October 21, 2025

**What do you like best about Braze?**

I use Braze to send email campaigns to our members and audience, keeping them updated with all the email communications and what's happening in the business, which is very helpful. I appreciate not having to set up email templates from scratch because it's a tedious process. The email testing and AB testing features are very user-friendly and help me understand the best ways to reach my audience. What I like most about Braze is the drag-and-drop editor. As someone without a heavy technical background, creating emails becomes easy and user-friendly. The drag-and-drop editor saves time and helps me work better with the brand and content team. I can easily show our stakeholders changes like adjusting the color on an email header without any hard coding. It's great that I can change prebuilt templates anytime and anywhere, which supports brand consistency and allows for better collaboration with the marketing team. I also appreciate the support from Braze's account managers, who make the setup process easy by being available to help through calls and emails, capturing every pain point and resolving them during onboarding.

**What do you dislike about Braze?**

I feel like with Braze, one thing I don't like about it is that you can't really delete email templates. You archive them, and then sometimes they appear in the list anyway. And that also goes for the data as well. Sometimes there's an issue with the data list upload, and it would be nice if we can delete segments or things that we don't need to use anymore. It just clogs the whole process because even if you archive it, you do see it. I also feel like it needs a chat space, like, even through a Zoom call, so you can jump on a call with the agent, share screens, or something. Or even just live chat to get support rather than through email all the time. I find the chat experience could be improved.

**What problems is Braze solving and how is that benefiting you?**

I use Braze to send email campaigns and keep our audience updated. It simplifies email template setup, making it less tedious, and offers user-friendly testing features that help me understand the best ways to reach my audience.

  ### 13. User-Friendly Multi-Channel Platform

**Rating:** 5.0/5.0 stars

**Reviewed by:** Sareine G.

**Reviewed Date:** December 17, 2025

**What do you like best about Braze?**

I like that Braze is user-friendly, with constant updates and new features that inspire new campaign ideas. It allows me to add custom attributes and custom events, integrating these with my app. The regular updates keep it always growing, which is something I appreciate. I also find the integrations very useful because I can use APIs with other services to get the information I need for personalization or targeting the right audience. It's great that I can track specific events and integrate with CDPs like MParticle or Segment to gather valuable data for my campaigns.

**What do you dislike about Braze?**

A challenge I have is that I cannot see the unique values I have in my custom attributes or custom events. Not having a place to see the database and being able to query it with SQL feels sometimes like a black box. I need to check in many places if the value I'm using is the correct one. It would be easier if we could access the database from Braze itself.  Also, for Braze initial setup is crucial to have an engineer or technical person who understands your data and the campaigns you want to build.

**What problems is Braze solving and how is that benefiting you?**

Braze provides tools to personalize, customize, and use different channels in one platform, ensuring a consistent and impactful customer journey.

  ### 14. Great Mobile Features, But Data Limitations Hold It Back

**Rating:** 3.0/5.0 stars

**Reviewed by:** Nicola B. | Global CRM, Martech & Studio Director, Mid-Market (51-1000 emp.)

**Reviewed Date:** October 27, 2025

**What do you like best about Braze?**

Mobile first so push, in-app and whatsapp are all there as standard and easy to use.

**What do you dislike about Braze?**

The data model and functions are still very limited. There are restrictive limits on the amount of data in catalogues, nested filters, tags used for tracking analytics etc. You also can't restrict volume in journey paths, see the number of people per job run, get comms job alerts, toggle between audience views in message previews, save in-app templates, see a calendar view and query the profile table in currents. In summary - if you don't have strong data support this is not the tool for you as the data must be in a very specific format on ingested. Think of it as simply a sending tool; it can't be used as a CRM system.

**What problems is Braze solving and how is that benefiting you?**

Omni-channel messaging with a user friendly UI

  ### 15. Easy transition and great experience with Braze!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Katherine Y. | Lifecycle Marketing Specialist, Mid-Market (51-1000 emp.)

**Reviewed Date:** December 05, 2022

**What do you like best about Braze?**

My favorite thing about Braze is its empowerment of all team members to run a campaign from start to end. It is easy and intuitive to build audiences, pull code blocks and templates, and even preview test devices in the platform to ensure no breaks are occurring.

**What do you dislike about Braze?**

Coming from SFMC, I wouldn't say I like Braze's lack of an auto-save feature. A few times, I have forgotten to save a work in progress, only to find that the tab or browser has accidentally been exited and all work has been lost.

It would be great to have a toggle feature where the user could choose whether they want auto-save functionality.

**What problems is Braze solving and how is that benefiting you?**

Personally, Braze is helping to solve my lack of expertise in building queries by creating an easy-to-use audience builder. I can independently make audience segments based on personalized customer attributes and preferences while ensuring all necessary exclusions are in place.

  ### 16. Braze has a lot to offer the evolving world of CRM, AI and Martech.

**Rating:** 3.5/5.0 stars

**Reviewed by:** Claudia P. | Small-Business (50 or fewer emp.)

**Reviewed Date:** September 30, 2025

**What do you like best about Braze?**

I appreciate the involvement and care of the team members at Braze we have in place today. They are top notch and always with me as we navigate this ever evolving space. Special shout out to Bobby L. Dylan C, Lydia, and Paul N! I also appreciate all the work that has been put into AI, though I would like to see more of it in canvas build.

**What do you dislike about Braze?**

I feel like I had to fight for the team I get to work with at Braze today. Some special team offers don't have clear objectives and measures. Canvas methods of measurement has been impossible to understand for anyone outside of the CRM team and even for us it creates a challenge to do effective testing. Implementation updates don't have a map and it makes it hard on our team and Braze team to come together...though the Modernization team today (shout out to Steven and Jonathan) have started to change my mind on this potential.

**What problems is Braze solving and how is that benefiting you?**

We are in a rebuild year. Right now we just broadcast our messages and the channels are needing changes BUT with the conversations of late I am hoping it will wow in the space of personalization to our customer.

  ### 17. Stay ahead of the curve with all things CRM

**Rating:** 5.0/5.0 stars

**Reviewed by:** Kenadee H. | CRM Operations Manager, Mid-Market (51-1000 emp.)

**Reviewed Date:** July 29, 2022

**What do you like best about Braze?**

- Braze has built a platform that integrates all channels for a full CRM experience - SMS, email, app push, etc.

- The components (content blocks, templates, canvas) are flexible enough that we can solve for any idea.

- With a simple UI, this tool is easy to pick up. Dig in and you'll master it in no time. 

- Support response times are incredibly quick.

- The platform is always improving and even has a portal where users can make suggestions. A tool built to fit my exact needs? Who could ask for more?

**What do you dislike about Braze?**

- Finding answers for unique use cases, especially around things like anonymous users, can take extra time. There's not a lot of documentation around these kinds of campaigns. 

- (updating my review in fall 2025) The connection between workspaces has improved, but it's still not consistent across the board, resulting in some duplicative work.

**What problems is Braze solving and how is that benefiting you?**

With excellent automation features, Braze handles our high-level sends to all customers. This helps our team zero in on a granular level and think strategy instead of dealing with daily campaign builds.

  ### 18. Powerful Tool with Strong Segmentation, But Setup Can Be Tricky

**Rating:** 4.5/5.0 stars

**Reviewed by:** Guy P. | Lifecycle manager, Mid-Market (51-1000 emp.)

**Reviewed Date:** July 15, 2025

**What do you like best about Braze?**

I like Braze because it's very easy to use. It feels friendly, and everything works as intended. I really appreciate the Canvas builder, as it helps me create better user journeys seamlessly.

**What do you dislike about Braze?**

The inner communications like content cards and banners could be improved, specifically in terms of setup and design. It would be better if they required less code and offered more options. The initial setup of Braze wasn't easy; it took more than a month to get the basics done, and there were issues with setting up in-app communications.

**What problems is Braze solving and how is that benefiting you?**

Braze helps me solve trust issues by ensuring email flows work properly, with communications connected, personalized, and segmented all in one place.

  ### 19. Powerful Multi-Channel Campaigns, Needs Better Reporting

**Rating:** 5.0/5.0 stars

**Reviewed by:** Christy S.

**Reviewed Date:** December 05, 2025

**What do you like best about Braze?**

I use Braze for all of our product and marketing communication needs and appreciate it as our CRM because it gives us insights into all of our users as a whole. I love the deep segmentation and personalization capabilities it offers, and it's great that it makes it easy to run campaigns across multiple channels. I love the ability to run multi-channel campaigns all at once and how easily I can export audiences for Facebook. Braze allows us to create multi-channel campaigns that are highly targeted, and I find their canvas workflow very robust, giving me tons of flexibility. The liquid syntax lets us be very personalized. Once we got established with it, Braze has required minimal maintenance, which is great.

**What do you dislike about Braze?**

I wish their analytics and reporting were better. It's not easy to quickly see performance on campaigns and campaign performance expires after some time. It is not easy to quickly access campaign reporting. I also wish it were easy to see high-level dashboard views of our user engagement performance across campaigns and channels. They have this as a custom feature, but it's not available out of the box and requires some effort to set up and maintain. The setup was involved and required more engineering support than I anticipated.

**What problems is Braze solving and how is that benefiting you?**

Braze is our CRM, providing insights into users with deep segmentation and personalization. It allows us to run multi-channel campaigns, including in-app messages, push notifications, and emails. The robust canvas workflow and liquid syntax add flexibility and personalization.

  ### 20. User-Friendly Canvas with Room for Improvement

**Rating:** 4.5/5.0 stars

**Reviewed by:** Jeevithan K.

**Reviewed Date:** December 01, 2025

**What do you like best about Braze?**

I appreciate Braze's canvas usability, which significantly enhances my experience when interacting with the software. The ability to move steps easily within the canvas is particularly beneficial, allowing for a more flexible and efficient workflow. This feature helps me seamlessly organize tasks and manage customer communications without unnecessary complications. Additionally, the overall user interface design of Braze contributes to a smooth and intuitive process, making it easier to accomplish my goals in customer relationship management.

**What do you dislike about Braze?**

The lack of an autosave feature in Braze. If I accidentally hit the back button or navigate away from the page, I lose all my unsaved work. This oversight disrupts my workflow as it forces me to re-do tasks, leading to wasted time and effort.

**What problems is Braze solving and how is that benefiting you?**

I use Braze to efficiently send emails to customers. The Canvas usability and easy movement of steps enhance my workflow. However, the lack of autosave is a drawback as I can lose work if I accidentally hit back.

  ### 21. Versatile CRM with a Steep Price Tag

**Rating:** 4.0/5.0 stars

**Reviewed by:** Lindsey S.

**Reviewed Date:** January 26, 2026

**What do you like best about Braze?**

I like that I can mostly use Braze on my own without having to work with my tech team constantly. It removes the bottleneck for working with our tech team who are usually resource constrained anyways.

**What do you dislike about Braze?**

There are some limitations in targeting, for example, that make it a little bit more difficult, and it's a pretty pricey service for us. So we're always working to really make sure that we're only sending the most necessary messaging.

**What problems is Braze solving and how is that benefiting you?**

I use Braze as a reliable CRM to send all forms of communication like email and SMS. It solves the problem of tech team dependency, letting marketing manage tasks independently. Braze is an all-in-one product with rich capabilities, reducing the effort of handling multiple tools.

  ### 22. Versatile Marketing Automation with Few Improvements Needed

**Rating:** 4.5/5.0 stars

**Reviewed by:** Elisa R.

**Reviewed Date:** November 28, 2025

**What do you like best about Braze?**

I really appreciate how Braze's canvases allow me to create smooth and versatile communication journeys, which is particularly beneficial for crafting welcome campaigns or other campaigns that require sending multiple communications. The ability to make different communication channels interact, such as sending a push notification followed by an email based on the user's interaction with the initial message, significantly enhances my campaign strategies. The versatility of canvases also stands out, as they offer me the freedom to test different variables and automatically send the best-performing versions to the rest of the audience. This capability boosts my efficiency, as it eliminates the need to manually adjust the canvas, ensuring optimal performance without constant manual intervention. Additionally, setting up my Braze account was very easy, which speaks to its user-friendly nature.

**What do you dislike about Braze?**

There are some basic functionalities that are missing. I would like to be able to copy pieces of audience or filters from one canvas to another. It would also be beneficial to be able to select different objects within a canvas to copy or delete them simultaneously. Additionally, the ability to create objects that can be transferred from one canvas to another would be a great improvement.

**What problems is Braze solving and how is that benefiting you?**

I use Braze to create smooth journeys for campaigns with automated, interactive communication, enhancing my workflow without manual intervention.

  ### 23. Visual Canvas Enhances User Comms, Localization Needs Work

**Rating:** 4.0/5.0 stars

**Reviewed by:** Janet P.

**Reviewed Date:** November 24, 2025

**What do you like best about Braze?**

I appreciate the visual aspect of Braze's canvas, which makes it easy to see what the user journey looks like. This feature enhances my ability to manage and strategize communication across the entire user lifecycle effectively. Additionally, I like how straightforward it is to segment users and build lists, which allows me to seamlessly personalize and target communications. This capability is further enhanced by the integration with Amplitude, providing a robust framework for data-driven decisions and analytics. Overall, these features of Braze streamline my processes and improve my productivity in executing CRM tasks like email, text, and in-app notifications.

**What do you dislike about Braze?**

I find the localization process in Braze to be very messy. The integration with Smartling hasn't been consistent, which causes disruptions. Additionally, when we attempt to make edits, especially on a live canvas, we often encounter errors. This forces us to try various redundant actions, such as clicking around blindly, just to successfully execute a launch.

**What problems is Braze solving and how is that benefiting you?**

Braze strategically sends communications across the user lifecycle with personalization and segmentation. I like its visual canvas and ease of user segmentation and integration with Amplitude.

  ### 24. Powerful CRM with Comprehensive Channel Integration

**Rating:** 4.5/5.0 stars

**Reviewed by:** Rob S.

**Reviewed Date:** November 21, 2025

**What do you like best about Braze?**

I am really impressed with Braze because it's a comprehensive solution to address CRM issues, especially through its extensive analytics and marketing functionalities. What I love most is the versatility and range of communication channels it offers, including WhatsApp, SMS, and email, which enables a more robust and diversified outreach strategy than just relying on email alone. Additionally, the integration of push notifications and in-app messaging, which some other CRMs treat as separate, are conveniently housed within Braze. This consolidation makes the creation of marketing flows significantly more efficient, especially important during high-traffic periods like Black Friday. The ability to leverage a multi-touchpoint model through Braze is powerful and contributes greatly to its effectiveness. Furthermore, Braze's robust compatibility with other tools, such as AMP Amplitude, enhances its effectiveness for analytics purposes. Overall, Braze seems to have everything I need for both analytics and marketing, making it a brilliant choice for managing customer relationships.

**What do you dislike about Braze?**

I think Braze could improve its educational resources. Currently, many courses require signing up and paying for access, which can be a barrier to learning the platform effectively. There could be more free resources specifically on how to use the tool. Additionally, the case studies provided are a bit too broad for practical application. I'd appreciate having example funnels that are already built, which I could then tweak according to my needs. This would be a significant improvement in making the tool more accessible and understandable.

**What problems is Braze solving and how is that benefiting you?**

I use Braze to fill gaps in our marketing funnel, providing messaging solutions for better engagement. It integrates various channels into one, simplifying marketing flows and supporting effective multi-touchpoint models, improving CRM and analytics.

  ### 25. Personalizable, robust yet needs better analytics

**Rating:** 4.0/5.0 stars

**Reviewed by:** Pauline M.

**Reviewed Date:** December 28, 2025

**What do you like best about Braze?**

I use Braze for all our company's lifecycle marketing for leads and clients. I like how personalizable and robust it is. I can trust Braze, and I know I will be able to build the complex flows and personalization I need to achieve my goals. I implemented Braze from an in-house tool a few years back, and it was a breeze.

**What do you dislike about Braze?**

I think the analytics of Braze could really be improved, you realistically cannot analyze anything in Braze. Allow for more KPIs, more personalization in KPIs and analytics, better dashboard creation.

**What problems is Braze solving and how is that benefiting you?**

I use Braze for lifecycle marketing, it's robust and highly personalizable. I can trust the campaigns, flows, and triggers I set up and build the complex flows and personalization I need to achieve my goals.

  ### 26. Orchestrated Campaigns and Powerful Personalization

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Entertainment | Small-Business (50 or fewer emp.)

**Reviewed Date:** November 02, 2025

**What do you like best about Braze?**

What I like best about Braze is how quickly we can go from idea to live - Canvas Flow and reusable templates let us ship and iterate journeys fast. It also builds in rigor with strong A/B/n testing, holdouts, and smart targeting/exits. Personalization scales cleanly through Liquid, Catalogs, and Connected Content across push, in-app, email, and WhatsApp. Overall, the Canvas Flow + experimentation combo is the standout.

Customer Support is very solid.

**What do you dislike about Braze?**

Braze still needs an experienced driver to get the best out of it. Reporting feels a bit fragmented (journey vs. step-level views), QA/preview across locales and devices is clunky at times. I’m hoping for more AI and autonomous features - smarter auto-optimizing paths, creative and frequency recommendations, guardrail-based send suppression, better anomaly detection, and one-click QA to reduce manual lift and make the platform more self-driving.

**What problems is Braze solving and how is that benefiting you?**

We mostly use Braze to power our users' communication across channels with a main goal of improving engagement and boosting retention. 

Braze gives us one “brain” for orchestration across push, in-app, email so we stop duplicating logic and launch faster with fewer conflicts. Its A/B tests, holdouts, and path experiments let us iterate rapidly and scale winners. With segmentation and measurement in a closed loop, we are improving attribution and speeding insights for Product and CRM.

  ### 27. Excellent Training, Support, and a Feature-Rich Platform

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.)

**Reviewed Date:** February 02, 2026

**What do you like best about Braze?**

Excellent knowledge base and training opportunities make getting started and upskilling easy.

Customer success team offer great support to deliver on business outcomes.

Wide selection of features suitable for a huge range of business applications.

Consistent development and improvement of platform is evident, including growing suite of AI tools.

**What do you dislike about Braze?**

The analytics and reporting features feel somewhat limited compared with the flexibility of the campaign-building and audience tools, have had to create a few workarounds to fit use cases.

**What problems is Braze solving and how is that benefiting you?**

Creating and managing targeted, strategic communications throughout the customer journey across a wide range of channels to deliver on core business objectives.

  ### 28. Expensive Add-Ons and Limited Testing Make Braze Frustrating

**Rating:** 2.5/5.0 stars

**Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.)

**Reviewed Date:** January 07, 2026

**What do you like best about Braze?**

The UI is clean and simple. It has robust send capabilities. I like working with Liquid for in-campaign logic and their work with API driven data is pretty good (caching, chaining calls, etc.).

**What do you dislike about Braze?**

It's expensive. The base of it might not be, but they chunk up features as 'add ons' so when you get to the same state you'd be in with a competitor you're likely paying way more. It's also not friendly for testers. You can't view event logs for users - only for 'test' accounts - which sucks because what if you want to test 'sign up' events where an account doesn't exist yet? That's not possible in Braze! It seems so basic but you can't do it. The data is there, they show you counts of events and timestamp of the last done event, just not a log. And filtering segments down to properties within an event and a time period - also not doable without a segment extension. And guess what, you only get 25 with the base account, you have to pay extra for another 10. It's greedy.

**What problems is Braze solving and how is that benefiting you?**

We needed a platform to send personalised messages to users via email, SMS, app push. It does the job.

**Official Response from Emily  Calderon:**

> Thank you for taking the time to review Braze. We appreciate your feedback around pricing and event logs, and have shared the notes directly with the appropriate teams. If you have any outstanding issues you’d like to resolve, we recommend reaching out to your Account Manager so we can support you more closely.

For more information on our value-based pricing philosophy, please check out this recent blog post: https://www.braze.com/resources/articles/braze-pricing

  ### 29. User-Friendly CRM with Room for Enhancement

**Rating:** 4.0/5.0 stars

**Reviewed by:** Brett S. | Senior Manager, CRM

**Reviewed Date:** January 23, 2026

**What do you like best about Braze?**

I use Braze for its ease of use and user-friendliness, which makes setting up automations and running A/B tests in real time easy. I also appreciate the reporting capabilities and the creative solutions it offers. The initial setup was very smooth, thanks to the assistance from onboarding contacts.

**What do you dislike about Braze?**

I think there are some usability things like being able to import static audiences into the campaign builder. I also think it would be great if we could import videos into IAM templates out of the box.

**What problems is Braze solving and how is that benefiting you?**

Braze helps with ease of use, reporting, and providing creative solutions for our multichannel marketing strategy.

  ### 30. Intuitive UI However some Features Lacking

**Rating:** 3.0/5.0 stars

**Reviewed by:** Deirdre W. | Mid-Market (51-1000 emp.)

**Reviewed Date:** September 30, 2025

**What do you like best about Braze?**

The UI is very intuitive in terms of locating and implementing features. I do not often feel lost or unsure where to go on the platform.

**What do you dislike about Braze?**

The email builder leaves something to be desired when it comes to creating more complicated and advanced builds. I would like to see more ability to customize features such as the dark mode color selection across inboxes, the ability to nest content blocks, and the ability to switch between the drag and drop view of an email build and an editable view of the HTML (which pulls in the underlying HTML of any liquid referenced content blocks that are included). We moved to Braze as a platform in part due to the convince and speed of build that comes with the drag and drop builder, however many of the things we conceptualize and would like to implement require the usage of html, however we have run into currently unsolveable issues with things such as alignment when using HTML blocks within drag and drop builds.

**What problems is Braze solving and how is that benefiting you?**

Braze helped to increase our production speed for our email production team through the drag and drop editor and a more streamlined user interface. It is incredibly easy to use overall, however my team does experience frustration points when the tool is unable to do what we are looking to do with it.

  ### 31. User-Friendly UI with Room for Enhancement

**Rating:** 4.0/5.0 stars

**Reviewed by:** Sandra S.

**Reviewed Date:** November 23, 2025

**What do you like best about Braze?**

I like Braze's user interface because I find it particularly easy to navigate. The way campaigns and canvases are organized allows me to efficiently dissect how they are set up and assess their performance. I find the visual structure, especially the visual representation of the Canvas flow, to be very clear and helpful. This clarity aids in monitoring and managing communication campaigns effectively.

**What do you dislike about Braze?**

I think some really useful elements in Braze could be made more obvious, such as previews, heatmaps, and analytics. Additionally, I feel there could be more customization options for display.

**What problems is Braze solving and how is that benefiting you?**

I use Braze for user communications, including emails, in-app messages, and SMS. It helps me monitor campaigns effectively. I appreciate the intuitive UI which simplifies campaign tracking and analysis.

  ### 32. REST API That Lets Me Pull and Post Data Anywhere—A True Lifesaver

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Medical Devices | Mid-Market (51-1000 emp.)

**Reviewed Date:** February 23, 2026

**What do you like best about Braze?**

RestApi lets me pull, get, and post anything from anywhere. It’s really helped a lot whenever I need to pull data from outside sources or send data to another platform. Honestly, it’s been a lifesaver for me.

**What do you dislike about Braze?**

I think they should also include a lead scoring system, as that would be a big help.

**What problems is Braze solving and how is that benefiting you?**

I have been using Braze for the last 3 years, and it has been a wonderful tool for our work across the globe. I’ve used other similar platforms as well, but none of them have the kind of robust infrastructure that Braze offers. It’s easy to get started with, and it scales smoothly as your needs grow.

  ### 33. Effortless Canvas Creation with Powerful New Features

**Rating:** 4.5/5.0 stars

**Reviewed by:** Danielle L. | Sendwave Junior CRM Manager, Mid-Market (51-1000 emp.)

**Reviewed Date:** December 09, 2025

**What do you like best about Braze?**

The ease and use of the tools for building canvases for mass emails. In particularly new features such as the push notifications matching as opposed to different tabs to fill out, the reporting dashboard & different IAM options

**What do you dislike about Braze?**

Lack of drag and select tool and the glitches that occur sometimes leading to loss of work, not being able to save & 30 day limit of canvas duration

**What problems is Braze solving and how is that benefiting you?**

The ability to contact customers uniquely

  ### 34. Seamless Multichannel Marketing with Strong Support

**Rating:** 4.0/5.0 stars

**Reviewed by:** Selene P. | Senior CRM Manager

**Reviewed Date:** February 06, 2026

**What do you like best about Braze?**

I really like my experience with Braze; it's great. The constant improvement of the platform and the use of AI stand out to me. The CSM team is also very responsive and attentive to our needs, which makes the experience smooth.

**What do you dislike about Braze?**

I don't like that the certificates are not free for Braze customers. They should not be paid, at least for the team that works hands-on with the platform.

**What problems is Braze solving and how is that benefiting you?**

I use Braze for syncing data, building campaigns, and multichannel orchestration.

  ### 35. Modern platform for mobile apps and strong professional services

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Consumer Services | Enterprise (> 1000 emp.)

**Reviewed Date:** January 12, 2024

**What do you like best about Braze?**

"Recent improvements in CDI and data integrations have made it easier to bridge Braze with external CDPs like Snowflake and Hightouch. The flexibility of the API ecosystem continues to stand out, especially with support for alias handling and advanced identity resolution. Enhanced journey orchestration and preference center capabilities also help streamline cross-brand communication."

**What do you dislike about Braze?**

Identity management and subscription syncs still require workarounds in some cases (e.g., alias-only profiles via API, global opt-in logic). Product release cycles can take months to address essential use cases such as Supression Lists or advanced subscription handling. More out-of-the-box flexibility in dashboards and native preference center solutions would reduce the need for custom engineering.

**What problems is Braze solving and how is that benefiting you?**

As a user, Braze has been instrumental in scaling our lifecycle automation and implementing High-Value Areas (HVAs) strategies. It has enabled us to create sophisticated customer segmentation, leading to more targeted and efficient marketing campaigns. The platform's GenAI feature has been particularly useful in personalizing customer experiences. Additionally, Braze's dynamic content via APIs has allowed us to create more flexible and responsive campaigns. Overall, Braze has significantly enhanced our CRM capabilities.

  ### 36. Best in the industry

**Rating:** 4.5/5.0 stars

**Reviewed by:** Peter W. | COO, Mid-Market (51-1000 emp.)

**Reviewed Date:** June 22, 2025

**What do you like best about Braze?**

I've compared Braze with several simmilar CXDPs and their segmentation really stands out. Besides that, the platform is developed for success.
When we started the integration, we received a full package of onboarding steps. Next to that, there is a whole learning schedule and evcerything that makes it very easy to get to know the system, before doing the integrations. Even those are quickly done, if an integration is needed. I mean they have a lot of native integrations already. It's made so easy that you barely need any customer support, but even they are very organized and easy to approach.

**What do you dislike about Braze?**

When looking for a CXDP, you want to have it fit like a glove. Braze does that, but they have so many options, that it seems like you're not using the full platform and missing out. Let's say, I haven't found any real issue yet.

**What problems is Braze solving and how is that benefiting you?**

We have been trying to find a good way to do cross-selling of our 10 brands. Our users have a lot of behaviour datapoints, so using their personalization engins is a gamechanger for us.

  ### 37. Braze helps you to create a full lifecycle experience

**Rating:** 4.5/5.0 stars

**Reviewed by:** Julien T. | CRM Mobile Manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** December 22, 2025

**What do you like best about Braze?**

Braze is really complete in terms of features. It helps you to have an overview of your audiences, create special segments and create an effective cross-channel communications.

**What do you dislike about Braze?**

Some of the reports are not very complete. If I want to generate a report by language or by country for my canvases, I have to do it manually.

**What problems is Braze solving and how is that benefiting you?**

Triggered communication

  ### 38. Effortless User Engagement with Limitless Personalization

**Rating:** 5.0/5.0 stars

**Reviewed by:** Hérculis D. | Growth Analyst Sr III, Mid-Market (51-1000 emp.)

**Reviewed Date:** March 21, 2025

**What do you like best about Braze?**

I love how easy Braze is to use, making it simple for me to manage tasks effectively. The Canvas components are particularly valuable; they simplify my daily routine and allow for high levels of personalization with my clients, which significantly increases my conversion rates. The initial setup process was super easy, which made the transition to using Braze seamless and efficient.

**What do you dislike about Braze?**

I dislike the limits for SQL Query Credits in Braze because they are too low.

**What problems is Braze solving and how is that benefiting you?**

I use Braze to solve onboarding blocks, engage users mid-journey, and reduce churn. Its ease of use and Canvas components enhance personalization, streamline my routine, and boost conversion rates.

  ### 39. Holistic tool for owned channels

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.)

**Reviewed Date:** January 04, 2024

**What do you like best about Braze?**

Expanded in-platform reporting has been helpful. Copy across workspace is a big save for teams. 

**What do you dislike about Braze?**

Shopify integrations do not run as smooth as other platforms. 

**What problems is Braze solving and how is that benefiting you?**

Braze has empowered my teams to efficiently implement and scale personalized messaging acrossed owned channels.

  ### 40. A powerful lifecycle engine—if you’ve got the data to drive it

**Rating:** 5.0/5.0 stars

**Reviewed by:** Andrew L. | Marketing Manager, Information Technology and Services, Mid-Market (51-1000 emp.)

**Reviewed Date:** May 29, 2025

**What do you like best about Braze?**

Braze runs daily across our GTM motion at Drova. It’s plugged into our stack—Segment, Zoho, Relevance AI, PostHog—and powers key journeys like onboarding, email nurture, and free-to-paid conversion.

We’re triggering campaigns off CRM fields, custom events, and form submissions. Messaging is behaviour-driven and personalised at the account/contact level. Canvas Flow gives us the flexibility to adapt logic based on what users do (or don’t do) across web, email, and product.

Ease of use is solid once you’re up the curve. Building and testing canvases is smooth. We run Braze every day—it’s our primary channel for lifecycle comms. Even non-technical team members can confidently build and ship campaigns, as long as we’ve done the data groundwork.

And customer support? Best in class. Shoutout to Kathi—responsive, detailed, and genuinely helpful. That kind of support makes a huge difference when you’re moving fast.

**What do you dislike about Braze?**

There’s still friction with custom event handling and data dependencies. If your event taxonomy or attributes are inconsistent, you’ll run into headaches—especially with API-based logic and identity management.

The platform expects a mature data setup. We’ve had to implement internal standards to keep campaigns organised and avoid errors—naming conventions, QA steps, branching rules. Liquid works well but has a steep learning curve for most non-technical marketers.

Pricing can scale quickly with MAUs and features. But if you’re serious about using Braze as your core lifecycle engine—not just a messaging tool—it pays off.

**What problems is Braze solving and how is that benefiting you?**

Braze solves our biggest challenge: delivering personalised, timely, and context-aware communication across the customer lifecycle—without relying on manual ops or dev time.

We’re running a product-led growth motion, which means scale and speed matter. Braze lets us automate onboarding, free-to-paid conversion, re-engagement, and nurture flows using real-time signals from CRM, product usage, and website behaviour. That helps us drive adoption, reduce drop-off, and accelerate conversions.

Before Braze, journeys were either too generic or too manual. Now we can trigger outreach based on specific user actions, segment by CRM status or lifecycle stage, and tailor content dynamically—all from a central platform.

The biggest benefit: our GTM team can operate independently with data-driven automation, while our sales and product teams get cleaner handoffs and better-engaged leads. It’s tightened the loop between marketing, product, and growth.

  ### 41. Empowers Automation with Room for Improvement

**Rating:** 4.0/5.0 stars

**Reviewed by:** Dimitrios Dimosthenis M.

**Reviewed Date:** December 29, 2025

**What do you like best about Braze?**

I like Braze for its ease of use, technical capabilities, and webhook integrations. These features help me enable more complex audience paths and create ways to integrate external tools, making my work more efficient.

**What do you dislike about Braze?**

The landing pages are still very limited, the multi-select feature is missing, and some API endpoints being limited to 14 days of data.

**What problems is Braze solving and how is that benefiting you?**

I use Braze for orchestrating lifecycle automations and marketing campaigns. It enables complex audience paths and integrates external tools smoothly, enhancing our CRM efforts.

  ### 42. I am very satisfied with Braze.

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Food & Beverages | Mid-Market (51-1000 emp.)

**Reviewed Date:** September 13, 2022

**What do you like best about Braze?**

Braze has a great UI that makes it easy to track metrics and report on campaigns. Campaign configuration is also very seamless. Drip series are quite easy to set up via Canvas. I also really like all of the learning materials that Braze offers.

**What do you dislike about Braze?**

There are a few minor things that could be improved upon. For example, when you need to add certain identical custom attributes or events in bulk, I wish there was an option to duplicate the selected attribute/event instead of having to find it manually each time.

**What problems is Braze solving and how is that benefiting you?**

Braze allows us to build a comprehensive lifecycle for our users and makes it easy to personalize our campaigns, test various iterations of our campaigns, automate them, and keep track of how everything is performing.

  ### 43. Great tool for marketing comms

**Rating:** 4.0/5.0 stars

**Reviewed by:** Emma N. | CRM Specialist, Mid-Market (51-1000 emp.)

**Reviewed Date:** May 12, 2025

**What do you like best about Braze?**

Braze is quite easy to navigate and use to send out marketing comms. It has many features that allow you to optimise your messaging, scheduling and segmenting. It's also good to see the Product teams constantly releasing new updates and fixes.

The Support team are wonderful. They're quick to respond, and very helpful.
Braze is my favourite CRM & messaging platform I've used.

**What do you dislike about Braze?**

There's room for improvement in the UX of some of its features. For example heatmaps of your emails to see clicks, are only available for desktop view, not mobile view. In the Canvas and Campaigns homepages, there are too many columns taking up space, and when you unselect some columns from view, there is no way to save this as your default - you need to unselect these every time.

Braze has a lot of potential to improve its reporting features as these are lacking and clunky.

**What problems is Braze solving and how is that benefiting you?**

Braze helps our segmentation a lot. We can effectively target the right audiences.

  ### 44. Beat in Class CRM

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.)

**Reviewed Date:** September 29, 2025

**What do you like best about Braze?**

The interface is so easy to navigate. The documentation is straightforward and provides context to anything you want to build. The CSMs assigned to your account are so helpful. Everythiing about Braze is a great experience.

**What do you dislike about Braze?**

Perhaps the intricaces of API triggered sends - no information on the Braze side aside from the campaign I'd to identify which API goes where. I'd like a full list of the data points we have from an API logged on the Braze side for easier build.

**What problems is Braze solving and how is that benefiting you?**

Our entire customer journey is in Braze. Braze provides a platform for us to market to out users in targeted, data based ways.

  ### 45. Powerful Campaign Creation with Intuitive Canvas Feature

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Insurance | Enterprise (> 1000 emp.)

**Reviewed Date:** November 21, 2025

**What do you like best about Braze?**

I enjoy creating campaigns with the canvas feature, as it allows me to add multiple steps and various touchpoints throughout the customer journey.

**What do you dislike about Braze?**

There’s honestly very little to complain about, aside from a handful of features that are still being developed. If you require a particular function, you have the option to request it directly through Braze.

**What problems is Braze solving and how is that benefiting you?**

Customers holding more than one product. For this we are using nested attributes. However its difficult to segment or personalise this with.

  ### 46. Braze is an easy to use, engagement platform that drives real-world growth for your business

**Rating:** 4.0/5.0 stars

**Reviewed by:** Nicholas B. | Growth Marketing Specialist, Enterprise (> 1000 emp.)

**Reviewed Date:** September 30, 2025

**What do you like best about Braze?**

Braze's user interface makes it extremely easy to create and deploy campaigns to audiences of all sizes and across any vertical.

**What do you dislike about Braze?**

Braze lacks some of the more technical features that its competitors offer, but many of these are only relevant for businesses with complex, large-scale programs.

**What problems is Braze solving and how is that benefiting you?**

Braze allows my business to engage, activate, upsell, and retain our customers using a variety of lifecycle marketing channels including Email, Push Notifications, In-app Messages, and more. This allows us to onboard customers to our platform, cross-sell them new services and features, and increase customer LTV. Braze enables our business to market at-scale using real-time personalization and AI.

  ### 47. It helps to build personalised, event-based campaigns  and it's flexible, reliable, and fast.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Divyanshu p. | Associate- Marketing Automation, Mid-Market (51-1000 emp.)

**Reviewed Date:** June 02, 2025

**What do you like best about Braze?**

The Canvas journey builder, combined with Liquid templating and dynamic segmentation, lets me create highly targeted, event-driven campaigns across multiple channels with ease. It’s powerful, yet intuitive—great for both marketers and developers.

**What do you dislike about Braze?**

What I dislike about Braze is the lack of detailed, easily accessible documentation for some advanced features like Liquid logic, webhook integration, and Canvas troubleshooting.

**What problems is Braze solving and how is that benefiting you?**

Braze solves the problem of disconnected, generic customer communication by enabling real-time, personalized engagement across multiple channels from a single platform.
It helps me build event-based, targeted journeys using tools like Canvas, Liquid, and segmentation—resulting in higher user engagement, better retention, and reduced manual effort in campaign management.
The ability to automate complex workflows with data-driven logic has made our communication faster, smarter, and more effective.

  ### 48. Braze is bringing innovation into healthcare

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Health, Wellness and Fitness | Mid-Market (51-1000 emp.)

**Reviewed Date:** September 30, 2025

**What do you like best about Braze?**

Braze is a head of the game in releasing new features, addressing customers' feedback and adopting AI capabilities. The real-time, in-app features are a differentiator in our company's ability to reach our members.

**What do you dislike about Braze?**

Not much to dislike. I'd like to have more admin like abilities, like being able to delete nested attributes and also be able to see sub-properties for events in the user profile but those are tiny things.

**What problems is Braze solving and how is that benefiting you?**

I love how easy it is to integrate with our platform via API calls, webhooks and connected content, because we operate in a regulated space and cannot expose PHI/PII to Braze.

  ### 49. A big upgrade compared to what we were using before

**Rating:** 4.0/5.0 stars

**Reviewed by:** Gurj S. | Chief Operating Officer, Mid-Market (51-1000 emp.)

**Reviewed Date:** August 13, 2025

**What do you like best about Braze?**

The intuitive interface and ease-of-use meant that it did not take long at all to get up and running, and start seeing (better) results.  

Transitioning to a new platform inevitably means some friction. I'm happy to say with Braze it was easier than the average migration and the feature set, and the insights at our fingertips, meant we we outperforming its predecessor within days.

**What do you dislike about Braze?**

As a big advocate for personalisation, there are some aspects of canvas entry that are a little basic (single trigger), and don't correlate with the level of sophistication available elsewhere.

**What problems is Braze solving and how is that benefiting you?**

The management of user journeys, with the speed and visualisation of the tests and results, and the high level of control over segments and audiences are great.

  ### 50. Strong Omni Channel Platform

**Rating:** 4.0/5.0 stars

**Reviewed by:** Stacy S. | Mid-Market (51-1000 emp.)

**Reviewed Date:** September 30, 2025

**What do you like best about Braze?**

It is a fast, Omni Channel Platform with good functionality. It knows who it is and provides rigorous support to its core functions. The interface feels light and responsive. Unlike SalesForce, which can be slow to load and often feels cumbersome, Braze offers a much more streamlined and efficient experience.

**What do you dislike about Braze?**

The landing page feature seems to lack support for attributes and does not allow the use of liquid coding. But, in fairness to Braze, the feature was just released.

**What problems is Braze solving and how is that benefiting you?**

Braze is allowing me and my team to get close to one-to-one communications with our customers and clients.


## Braze Discussions
  - [Have you found a landing page solution that is buildable with Braze or a third party?](https://www.g2.com/discussions/have-you-found-a-landing-page-solution-that-is-buildable-with-braze-or-a-third-party) - 1 upvote

- [View Braze pricing details and edition comparison](https://www.g2.com/products/braze/reviews?filters%5Bcomment_answer_values%5D=&filters%5Bsentiment_snippet%5D=1676176&order=g2_default&utf8=%E2%9C%93&section=pricing&secure%5Bexpires_at%5D=2026-08-14+11%3A56%3A04+-0500&secure%5Bsession_id%5D=2e4efd76-0ac5-4ddc-923a-b4500b88acab&secure%5Btoken%5D=effc677c58699d107a28f58762b465f65097a66608b6b710ef282435fbd827ce&format=llm_user)
## Braze Integrations
  - [Adobe Campaign](https://www.g2.com/products/adobe-campaign/reviews)
  - [Amazon Redshift](https://www.g2.com/products/amazon-redshift/reviews)
  - [Amazon S3 Glacier](https://www.g2.com/products/amazon-s3-glacier/reviews)
  - [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews)
  - [AppsFlyer](https://www.g2.com/products/appsflyer/reviews)
  - [ClickHouse](https://www.g2.com/products/clickhouse/reviews)
  - [Databricks](https://www.g2.com/products/databricks/reviews)
  - [Domo](https://www.g2.com/products/domo/reviews)
  - [Drupal](https://www.g2.com/products/drupal/reviews)
  - [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews)
  - [Google Ads](https://www.g2.com/products/google-ads/reviews)
  - [Google BigQuery Data Transfer Service](https://www.g2.com/products/google-bigquery-data-transfer-service/reviews)
  - [Google Cloud BigQuery](https://www.g2.com/products/google-cloud-bigquery/reviews)
  - [Google Cloud Storage](https://www.g2.com/products/google-cloud-storage/reviews)
  - [Lob](https://www.g2.com/products/lob/reviews)
  - [Lokalise](https://www.g2.com/products/lokalise/reviews)
  - [Looker](https://www.g2.com/products/looker/reviews)
  - [Mention Me](https://www.g2.com/products/mention-me/reviews)
  - [Meta Audience Network](https://www.g2.com/products/meta-audience-network/reviews)
  - [Mixpanel](https://www.g2.com/products/mixpanel/reviews)
  - [Movable Ink](https://www.g2.com/products/movable-ink/reviews)
  - [mParticle by Rokt](https://www.g2.com/products/mparticle-by-rokt/reviews)
  - [Nucleus](https://www.g2.com/products/nucleus-security-inc-nucleus/reviews)
  - [PAR Punchh](https://www.g2.com/products/par-punchh/reviews)
  - [Redpoint Customer Data Platform](https://www.g2.com/products/redpoint-customer-data-platform/reviews)
  - [Saleor Commerce](https://www.g2.com/products/saleor-commerce/reviews)
  - [Shopify](https://www.g2.com/products/shopify/reviews)
  - [Simon AI](https://www.g2.com/products/simon-ai/reviews)
  - [Snowflake](https://www.g2.com/products/snowflake/reviews)
  - [Tableau](https://www.g2.com/products/tableau/reviews)
  - [Tally](https://www.g2.com/products/tally-forms-tally/reviews)
  - [Talon.One](https://www.g2.com/products/talon-one/reviews)
  - [TikTok Ads](https://www.g2.com/products/tiktok-ads/reviews)
  - [Treasure Data Customer Data Platform](https://www.g2.com/products/treasure-data-customer-data-platform/reviews)
  - [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews)

## Braze Features
**Email Marketing**
- Building and Personalizing Emails
- Sending Outbound Emails
- Manage Email Deliverability
- Automated Email Responses

**Additional Functionality**
- Tagging
- Natural Language Processing
- Data Extraction
- Multi-Language
- Predictive Analytics
- Drag & Drop
- Speech Recognition
- Reporting/Analytics
- Data Storage Management
- Virtual Personal Assistant (VPA)
- AI Copilot
- Customer Segmentation
- Collaboration Tools
- Data Import/Export
- Generative AI
- For eCommerce
- Role-Based Permissions
- Customizable Branding
- Search/Filter
- Monitoring
- Document Management
- API
- Data Visualization
- Trend Analysis
- Machine Learning
- Access Controls/Permissions
- Alerts/Escalation
- Performance Metrics
- Real-Time Data
- Third-Party Integrations
- Mobile App
- Multiple Data Sources
- For Sales Teams/Organizations
- Sentiment Analysis
- Activity Dashboard
- Chatbot
- Workflow Automation

**Online Marketing**
- Landing Pages and Forms
- Dynamic Content
- A/B Testing
- Mobile Optimized
- Search Tracking and Optimization
- Conversion Rate Optimization
- Multivariate Testing
- Customizable Forms

**Campaigns**
- Customize
- Scheduling
- Retarget
- Segmentation
- Triggered Notifications
- Customer Segmentation

**Segmentation**
- A/B Testing
- Customer Profiles

**Templates**
- Text and Themes
- Proofing
- Mobile Responsive

**Text Messaging**
- Bulk SMS
- Two-Way Text Messaging
- Text Scheduler
- Automatic Replies
- Automatic URL Shortening
- MMS Marketing
- Personalization
- Transactional SMS
- Link Shortening
- SMS Messaging
- Scheduled Messaging
- Chat/Messaging
- 2-Way Messaging

**Platform Basics**
- Dynamic Segmentation
- Journey Optimization

**WhatsApp Messaging - WhatsApp Marketing**
- Transactional Messages
- Bulk WhatsApp Messaging
- Conversational Messaging
- Personalization
- Promotional Messages
- Automated Replies

**Agentic AI - Personalization**
- Autonomous Task Execution
- Cross-system Integration
- Adaptive Learning
- Natural Language Interaction
- Proactive Assistance
- Decision Making
- Third-Party Integrations

**Messaging - RCS Business Messaging**
- Personalization
- Rich Media
- Interactive Messages
- Branded Templates
- Automation
- Conversational RCS
- Transactional RCS
- Promotional RCS

**Performance Optimization & Learning - AI Marketing Agents**
- Send-Time Optimization
- Autonomous A/B Testing

**Lead Management**
- Marketing Lead Database
- Data Quality Management
- Segmentation
- Lead Scoring and Grading
- Lead Nurturing
- Email Tracking
- CRM Lead Integration
- Third-Party Integrations
- Real-Time Data
- Social Marketing
- Email Marketing
- Multi-Channel Marketing
- Conversion Tracking
- ROI Tracking
- Activity Tracking
- Engagement Tracking
- Campaign Segmentation
- Search Marketing
- SMS Marketing
- Website Visitor Tracking

**Analysis**
- Application Attribution
- Campaign Analysis
- Uninstall Tracking
- Activity Dashboard
- Multi-Channel Attribution
- ROI Tracking
- Engagement Tracking
- Behavior Tracking
- Activity Tracking
- Conversion Tracking

**Analytics**
- Campaign Performance
- Audience Insights
- Drip Campaigns

**Targeting**
- Behavioral Targeting
- Contextual Targeting

**Edit**
- Pre-Made
- Build
- HTML

**Platform Data**
- Journey Reporting
- Trends Reporting
- Dashboards
- Advanced Data Filtering

**WhatsApp Business Platform - WhatsApp Marketing**
- Segmentation
- API Integration
- Analytics

**Security / Verification - RCS Business Messaging**
- Verified Sender
- Encryption
- Authentication

**Autonomous Campaign Orchestration - AI Marketing Agents **
- End-to-End Campaign Execution
- Goal-Based Campaign Planning
- Cross-Channel Orchestration
- Conversational Campaign Setup
- Real-Time Campaign Adaptation

**AI Personalization - Personalization**
- Predictive Recommendations
- Audience Segmentation
- Adaptive Content

**Additional Functionality**
- AI Copilot
- Engagement Tracking
- Content Management
- Visual Analytics
- Real-Time Analytics
- Behavior Tracking
- Website Personalization
- Recommendations
- Real-Time Reporting
- Content Analytics
- Behavioral Targeting
- Account Based Marketing
- Website Analytics
- Customer Segmentation
- Customer Profiles
- Template Management
- Multi-Channel Marketing
- Customizable Branding
- Alerts/Notifications
- API
- Abandoned Cart Saver
- Drag & Drop
- Contextual Targeting
- Experience Management
- Campaign Management
- Generative AI
- WYSIWYG Editor
- Reporting/Analytics
- Activity Dashboard
- Multi-Campaign
- Campaign Segmentation
- A/B Testing
- Customizable Forms
- Email Marketing

**Campaign Management**
- Campaign Management
- Workflow Management
- Template Management

**Campaigns**
- Proximity Marketing
- Alerts/Notifications
- Bulk SMS
- Two-Way Text Messaging
- Email Campaigns
- Audience Segmentation
- Campaign Segmentation
- Drip Campaigns
- Multi-Campaign
- Email Marketing
- Multi-Channel Marketing
- Location-Based Marketing
- SMS Marketing
- Real-Time Notifications
- Mobile Alerts

**Triggered Content**
- Geofencing
- Triggered Emails
- Triggered Messages

**Logistics**
- Analytics
- Issues
- Integrations

**Optimization**
- A/B Testing
- Personalization
- Rich Notifications
- Integrations
- App Notifications
- SMS Notifications
- Web Notifications

**Platform Additional Functionality**
- Journey Mapping
- Integrations

**Agentic AI - AI Agents**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Natural Language Interaction
- Proactive Assistance
- Decision Making

**Analytics / Deliverability - RCS Business Messaging**
- Read Receipts
- Analytics
- SMS Fallback

**AI Content Generation - AI Marketing Agents **
- Dynamic Content Optimization
- AI Copy Generation
- Personalized Content Creation
- Generative AI
- Lead Generation
- Ad Optimization

**Social**
- Social Sharing
- Social Media Advertising
- Drip Campaigns
- Multi-Campaign

**Engagement**
- Coupons and Promotions
- Social Promotion

**Personalized Content**
- Recommendation Engine
- Personalized Discounts
- Website Personalization

**SMS Platform**
- Reporting
- Marketing Automation
- Short Codes
- API Integration
- QR Codes

**Generative AI**
- AI Text Generation

**Agentic AI - Customer Journey Analytics**
- Autonomous Task Execution
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance

**Agentic AI - Push Notification**
- Autonomous Task Execution
- Adaptive Learning
- Proactive Assistance
- AI/Machine Learning

**AI - RCS Business Messaging**
- AI

**Audience Intelligence & Segmentation - AI Marketing Agents **
- Predictive Modeling
- Behavioral Triggering
- Predictive Audience Segmentation
- Marketing Automation
- AI Writing Assistant

**Additional Functionality**
- Multi-Channel Marketing
- API
- Drag & Drop
- Communication Management
- Event Triggered Actions
- Multi-Language
- Reporting/Analytics
- Template Management
- Geotargeting
- Customer Journey Mapping
- Subscriber Management
- Generative AI
- Visual Workflow Management
- Authentication
- Conversion Tracking
- Behavior Tracking
- Engagement Tracking
- Contact Management
- AI Copilot
- Campaign Management
- Notification Editor
- Workflow Automation

**Reporting & Analytics**
- Basic Reporting
- Revenue Analytics
- Behavior Analytics
- Real-Time Analytics
- Campaign Analytics
- Website Analytics
- Visual Analytics
- Sales Analytics

**Platform**
- Optimization
- Integrations - Mobile Marketing
- Internationalization
- Social Media Integration
- Third-Party Integrations

**Agentic AI - Personalization Engines**
- Autonomous Task Execution
- Cross-system Integration
- Adaptive Learning
- Natural Language Interaction
- Proactive Assistance
- Decision Making

**Agentic AI - SMS Marketing**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Natural Language Interaction
- Proactive Assistance
- Decision Making
- Third-Party Integrations
- Campaign Planning
- Multi-Language

**Agentic AI - Email Template Builder**
- Autonomous Task Execution
- Cross-system Integration

**Integrations & Data Connectivity - AI Marketing Agents **
- Event & Data Ingestion
- CRM & CDP Integration
- Third-Party Integrations

**Additional Functionality**
- Grammar Check
- Campaign Analytics
- For Marketing and Advertising
- AI Copilot
- Content Ideas
- Trend Analysis
- SMS Marketing
- Performance Metrics
- Email Marketing
- Chat/Messaging
- Reporting/Analytics
- Competitor Monitoring
- Alerts/Notifications
- Content Marketing
- API
- Predictive Analytics
- Personalization
- Template Management
- Behavior Analytics
- AI/Machine Learning
- Text Editing
- Collaboration Tools
- Dashboard
- Campaign Management
- SEO Management
- Natural Language Processing
- Product Recommendations
- Tone Selection
- Chatbot
- Keyword Research Tools
- Marketing Management
- Brand Guidelines
- Omnichannel Outreach

**Platform**
- Customization 
- User, Role, and Access Management
- Internationalization
- Sandbox / Test Environments
- Performance and Reliability
- Lead Generation
- Content Management
- Lead Management
- List Management
- Mobile Access

**Agentic AI - Mobile Marketing**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making
- Campaign Planning

**AI Automation - SMS Marketing**
- AI SMS

**Additional Functionality**
- Visual Analytics
- Autoresponders
- Landing Pages/Web Forms
- Campaign Analytics
- Reporting & Statistics
- Campaign Scheduling
- Contact Management
- Text-to-Win
- CRM
- AI Copilot
- Data Import/Export
- Contextual Targeting
- Real-Time Data
- Mobile Access
- API
- Coupons
- Customizable Templates
- Drag & Drop
- A/B Testing
- Generative AI
- Real-Time Analytics
- Campaign Management
- Event Triggered Actions
- Real-Time Reporting
- Contact Database
- Customizable Branding
- Reminders

**Agentic AI - Marketing Automation**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making
- Campaign Planning

**AI Content Generation - SMS Marketing**
- AI SMS

**Additional Functionality**
- Campaign Scheduling
- Reputation Management
- Polls/Voting
- Compliance Management
- Customer Segmentation
- Landing Pages/Web Forms
- AI Copilot
- API
- Text-to-Win
- Mobile Coupons
- Natural Language Processing
- Customizable Templates
- Drip Campaigns
- Contact Management
- Activity Tracking
- Communication Management
- Reporting/Analytics
- Keyword Tracking
- Multi-Campaign
- Mass Texting
- Interaction Tracking
- Alerts/Notifications
- Consent Management
- Engagement Tracking
- Open Rate Tracking
- Generative AI
- Automated Responses
- Reporting & Statistics
- Templates
- Survey Builder
- Contact Database
- Real-Time Notifications
- Customizable Fields
- Reminders
- Mobile Alerts
- Automated Scheduling
- Campaign Management
- MMS
- Event Triggered Actions
- Mobile Keywords
- Audience Targeting
- Activity Dashboard
- Template Management
- Autoresponders
- Survey/Poll Management

**Integration**
- Data Import & Export Tools
- Integration APIs
- Breadth of Partner Applications
- Social Media Integration

**Additional Functionality**
- Social Promotion
- Customizable Branding
- Monitoring
- CRM
- Reporting & Statistics
- Live Chat
- Customer Journey Mapping
- Generative AI
- Mass Texting
- Drag & Drop
- Email Templates
- Automated Scheduling
- Campaign Scheduling
- AI Copilot
- Social Media Monitoring
- Activity Dashboard
- Lead Capture
- Customizable Templates
- Marketing Automation
- Event Triggered Actions
- Marketing Calendar
- Customizable CTAs
- Multi-Channel Communication
- Data Import/Export
- Lead Qualification

## Top Braze Alternatives
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