--- title: Braze Reviews meta_title: 'Braze Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 1689 reviews by the users' company size, role or industry to find out how Braze works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 1689 scale: '5' date_modified: '2026-08-14' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Braze Reviews **Vendor:** Braze **Category:** [Push Notification Software](https://www.g2.com/categories/push-notification) **Average Rating:** 4.5/5.0 **Total Reviews:** 1,689 ## About Braze Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging.™ Braze helps brands deliver great customer experiences that drive value both for consumers and for their businesses. Built on a foundation of composable intelligence, BrazeAI™ allows marketers to combine and activate AI agents, models, and features at every touchpoint throughout the Braze Customer Engagement Platform for smarter, faster, and more meaningful customer engagement. From cross-channel messaging and journey orchestration to Al-powered decisioning and optimization, Braze enables companies to turn action into interaction through autonomous, 1:1 personalized experiences. Braze has repeatedly been recognized as a Leader in marketing technology by industry analysts, and was voted a G2 “Best of Marketing and Digital Advertising Software Product” in 2025. Braze was also named a 2025 Best Companies To Work For by U.S. News & World Report, a 2025 America’s Greatest Companies by Newsweek, and a 2025 Fortune Best Workplace in Technology™ by Great Place To Work®. The company is headquartered in New York with 15 offices across the Americas, EMEA, and APAC. Learn more at braze.com. ## Braze Pros & Cons **What users like:** - Users appreciate Braze for its **user-friendly and intuitive design** , making it easy to learn and scalable to needs. (385 reviews) - Users find Braze's **intuitive interface** facilitates easy learning and effective implementation of personalized messaging campaigns. (189 reviews) - Users appreciate the **effortless automation** capabilities of Braze, enabling seamless multichannel messaging campaigns and personalization. (151 reviews) - Users praise Braze for its **responsive customer support** , making the implementation and usage experience seamless and enjoyable. (151 reviews) - Users appreciate the **user-friendly multitasking capabilities** of Braze, enabling stable, effective communication across diverse channels. (151 reviews) - Users appreciate Braze's **flexibility and user-friendly interface** , making it easy to tailor for various needs. (140 reviews) - Personalization (130 reviews) - Users value the **easy-to-use customer engagement tools** of Braze, significantly enhancing their marketing strategies and communications. (129 reviews) - Integrations (123 reviews) - User Interface (122 reviews) **What users dislike:** - Users find the **learning curve steep** , requiring time and support to fully grasp Braze's platform and features. (159 reviews) - Users feel the lack of **missing features** hampers their experience, particularly in customization and reporting capabilities. (149 reviews) - Users find Braze can feel **overly complex for simple surveys** and its pricing lacks transparency, complicating usage. (102 reviews) - Users feel the **limited features** of Braze hinder effective analytics and feedback collection, impacting usability for simple tasks. (93 reviews) - Users face a **steep learning curve** with Braze, making initial onboarding and feature mastery challenging. (86 reviews) - Difficult Learning (76 reviews) - Not Intuitive (68 reviews) - Complexity (63 reviews) - Reporting Issues (62 reviews) - Data Management (60 reviews) ## Braze Reviews ### 1. Effortless Audience Activation with Braze **Rating:** 5.0/5.0 stars **Reviewed by:** craig f. | Enterprise (> 1000 emp.) **Reviewed Date:** April 23, 2026 **What do you like best about Braze?** I appreciate being able to activate audiences easily with Braze. It's really helpful to collaborate with colleagues in email and SMS. The setup was very easy, which made getting started with Braze quite smooth. I also find the ability to create segments and power campaigns a smarter way very beneficial. **What do you dislike about Braze?** no being integration and other platforms **What problems is Braze solving and how is that benefiting you?** I use Braze to create segments for campaigns, integrate customer data into platforms like Google Ads, and collaborate on email and SMS. It makes audience activation easy. ### 2. Sophisticated User Segmentation and Personalisation **Rating:** 5.0/5.0 stars **Reviewed by:** Kizzy L. | Head of Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** April 23, 2026 **What do you like best about Braze?** How sophisticated it is to segment and personalise for users **What do you dislike about Braze?** It doesn’t make data ingestion and organising easy if you have unusual customer set ups **What problems is Braze solving and how is that benefiting you?** Targeting specific segments at specific times Engaging at point of someone being ready to commit to purchase. Upselling ### 3. Effortless Setup and Campaign Management **Rating:** 5.0/5.0 stars **Reviewed by:** Chisoni N. | Enterprise (> 1000 emp.) **Reviewed Date:** April 23, 2026 **What do you like best about Braze?** I like how quick it is to set up a campaign in Braze without having to go through layers of creation to sending. It allows me the freedom to create and send without involving 10 people, and the initial setup was very easy. **What do you dislike about Braze?** We currently cannot send at account level and are unable to send letters through Braze. **What problems is Braze solving and how is that benefiting you?** I use Braze for sending operational comms quickly. It allows creating and sending campaigns without involving many people, making the process easier and faster. ### 4. Powerful Tool with Strong Segmentation, But Setup Can Be Tricky **Rating:** 4.5/5.0 stars **Reviewed by:** Guy P. | Lifecycle manager, Mid-Market (51-1000 emp.) **Reviewed Date:** July 15, 2025 **What do you like best about Braze?** I like Braze because it's very easy to use. It feels friendly, and everything works as intended. I really appreciate the Canvas builder, as it helps me create better user journeys seamlessly. **What do you dislike about Braze?** The inner communications like content cards and banners could be improved, specifically in terms of setup and design. It would be better if they required less code and offered more options. The initial setup of Braze wasn't easy; it took more than a month to get the basics done, and there were issues with setting up in-app communications. **What problems is Braze solving and how is that benefiting you?** Braze helps me solve trust issues by ensuring email flows work properly, with communications connected, personalized, and segmented all in one place. ### 5. Powerful Multi-Channel Campaigns, Needs Better Reporting **Rating:** 5.0/5.0 stars **Reviewed by:** Christy S. **Reviewed Date:** December 05, 2025 **What do you like best about Braze?** I use Braze for all of our product and marketing communication needs and appreciate it as our CRM because it gives us insights into all of our users as a whole. I love the deep segmentation and personalization capabilities it offers, and it's great that it makes it easy to run campaigns across multiple channels. I love the ability to run multi-channel campaigns all at once and how easily I can export audiences for Facebook. Braze allows us to create multi-channel campaigns that are highly targeted, and I find their canvas workflow very robust, giving me tons of flexibility. The liquid syntax lets us be very personalized. Once we got established with it, Braze has required minimal maintenance, which is great. **What do you dislike about Braze?** I wish their analytics and reporting were better. It's not easy to quickly see performance on campaigns and campaign performance expires after some time. It is not easy to quickly access campaign reporting. I also wish it were easy to see high-level dashboard views of our user engagement performance across campaigns and channels. They have this as a custom feature, but it's not available out of the box and requires some effort to set up and maintain. The setup was involved and required more engineering support than I anticipated. **What problems is Braze solving and how is that benefiting you?** Braze is our CRM, providing insights into users with deep segmentation and personalization. It allows us to run multi-channel campaigns, including in-app messages, push notifications, and emails. The robust canvas workflow and liquid syntax add flexibility and personalization. ### 6. A powerful, scalable platform for personalized customer engagement **Rating:** 4.5/5.0 stars **Reviewed by:** Raphaël P. | Operations Team Lead & Team Manager, Enterprise (> 1000 emp.) **Reviewed Date:** December 05, 2025 **What do you like best about Braze?** Its real-time segmentation, advanced personalization, and flexible journey orchestration make it easy to deliver relevant messages across push, email, SMS, WhatsApp, and in-app channels. The interface is modern and user-friendly, and the ability to test, iterate, and optimize campaigns quickly is a major advantage. Braze also integrates well with external data sources, enabling a consistent and unified customer experience. **What do you dislike about Braze?** Some areas can feel overly complex for new users, especially when setting up advanced personalization or custom event structures. Implementation requires careful planning to avoid data inconsistencies. Certain analytics views lack depth compared to specialized BI tools, which sometimes forces additional exports. Pricing can also become significant as data and messaging volumes scale. Overall, though powerful, Braze requires solid internal expertise to unlock its full potential. **What problems is Braze solving and how is that benefiting you?** Braze helps centralize and orchestrate all customer communications across channels, replacing fragmented tools and eliminating manual processes. It enables us to build sophisticated, automated journeys that adapt in real time to user behavior, leading to higher engagement and better retention. With unified data and personalization capabilities, we can deliver more relevant messages, reduce churn, and drive incremental revenue through targeted lifecycle campaigns. Braze also significantly improves operational efficiency by allowing marketing teams to deploy campaigns without constant engineering support. ### 7. Excellent tool **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Enterprise (> 1000 emp.) **Reviewed Date:** October 18, 2022 **What do you like best about Braze?** Easiness of use, user-friendly front-end. It's easy for the team to create both automated and "manual" CRM campaigns, without the need of a specific technical knowlegde. Overall it's a very good tool **What do you dislike about Braze?** I would expect a better reporting for measuring the results of ALL campaigns at the same time. **What problems is Braze solving and how is that benefiting you?** With Braze we are able to automatize our CRM journeys and get in touch with our customers without the need of creating a campaign every day. We can be relevant and fast without investing too much time in manual changes ### 8. Braze Makes Building Journeys Easy with Powerful Segmentation **Rating:** 5.0/5.0 stars **Reviewed by:** Rafael P. | Analista de Growth II, Small-Business (50 or fewer emp.) **Reviewed Date:** March 25, 2026 **What do you like best about Braze?** What I appreciate most about Braze is how easy it is to build journeys, with a clean and intuitive layout and a wide range of segmentation options to optimize online campaigns. **What do you dislike about Braze?** I don’t have specific improvement points to share; however, it might be valuable if we could develop a landing page with a tagged link that collects customer information in a single click. **What problems is Braze solving and how is that benefiting you?** All of my offer journeys are managed through Braze. The platform allows me to integrate multiple communication channels, segment audiences effectively, design personalized templates, and streamline the entire customer acquisition process. ### 9. User-Friendly Canvas with Room for Improvement **Rating:** 4.5/5.0 stars **Reviewed by:** Jeevithan K. **Reviewed Date:** December 01, 2025 **What do you like best about Braze?** I appreciate Braze's canvas usability, which significantly enhances my experience when interacting with the software. The ability to move steps easily within the canvas is particularly beneficial, allowing for a more flexible and efficient workflow. This feature helps me seamlessly organize tasks and manage customer communications without unnecessary complications. Additionally, the overall user interface design of Braze contributes to a smooth and intuitive process, making it easier to accomplish my goals in customer relationship management. **What do you dislike about Braze?** The lack of an autosave feature in Braze. If I accidentally hit the back button or navigate away from the page, I lose all my unsaved work. This oversight disrupts my workflow as it forces me to re-do tasks, leading to wasted time and effort. **What problems is Braze solving and how is that benefiting you?** I use Braze to efficiently send emails to customers. The Canvas usability and easy movement of steps enhance my workflow. However, the lack of autosave is a drawback as I can lose work if I accidentally hit back. ### 10. Intuitive Controls and Easy Ad Platform Connections **Rating:** 4.5/5.0 stars **Reviewed by:** Grace C. | Media Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** February 12, 2026 **What do you like best about Braze?** The controls and instructions are intuitive and easy to connect to ad marketing platforms. As a marketer, i am not the most tech advanced so drag drop + simple explainers help **What do you dislike about Braze?** Because of how self serve it is + customisable, i would like to have some help on setting basic journeys. Its a huge sandbox for a beginner who doesnt know where to begin. **What problems is Braze solving and how is that benefiting you?** For my team, its about integrating CRM audiences with my marketing campaigns ### 11. Strong and reliable tool **Rating:** 5.0/5.0 stars **Reviewed by:** Gian P. | Analyst, Enterprise (> 1000 emp.) **Reviewed Date:** December 15, 2022 **What do you like best about Braze?** Braze has become seamless to use, improved significantly since then. I don't use it too regularly these days but colleagues that use it frequently have reported smooth operations within the tool. **What do you dislike about Braze?** I think Braze should make the most of AI usability. **What problems is Braze solving and how is that benefiting you?** Rider communication to tell of global outages and improve rider sentiment ### 12. Empowers Marketing with Independence, But Steep Learning Curve **Rating:** 5.0/5.0 stars **Reviewed by:** Liyan C. **Reviewed Date:** November 30, 2025 **What do you like best about Braze?** I truly appreciate how Braze enables my marketing team to communicate effectively with our app users through various channels such as in-app, push, and email messages without the need to consult our engineering team. This independence significantly enhances our ability to move quickly and execute our marketing strategies efficiently. I love the ease of creating segments and the advanced features for campaign automation and scheduling, which empower us to better understand our users and manage customer relationships more efficiently. These capabilities not only streamline our workflow but also save us valuable time, ensuring we deliver targeted and timely campaigns. Additionally, the initial setup experience was impressive with onboarding support from Covalent Marketing, which facilitated a seamless transition to the platform. Overall, Braze's array of tools and features makes it an invaluable asset for enhancing our marketing operations. **What do you dislike about Braze?** I find Braze to have a huge learning curve, which has been quite challenging to overcome. Specifically, I had difficulty understanding how to make segments, how custom events work, how data is pulled into Braze, and how to build dashboards. It would have been beneficial to have been directed to the Braze Learning website earlier in the process, as I only recently discovered it and believe that encouragement to explore these lessons earlier would have made the transition smoother. **What problems is Braze solving and how is that benefiting you?** I use Braze to send in-app, push, and email messages without engineering support, enabling our marketing team to move independently with campaign automation, segmentation, and scheduling, which saves time and enhances user understanding. ### 13. Effortless Customer Communication Made Simple **Rating:** 4.5/5.0 stars **Reviewed by:** Ben S. | Marketing lead, Mid-Market (51-1000 emp.) **Reviewed Date:** December 09, 2025 **What do you like best about Braze?** Braze is very simple to use and makes my life very easy to communicate with customers. I often send comms to our customers through email & product and braze makes it very easy to do so. I can easily segment with its integration tools as well as customising conversion metrics **What do you dislike about Braze?** Setting up custom conversions is not as intuitive as I would like **What problems is Braze solving and how is that benefiting you?** Being able to send automate personalised messages to our customers. The canvas feature is incredible for mapping out customer comms journeys as we know multiple touch points to a customer has a greater impact on conversion. it makes it really easy to set these up ### 14. Versatile Marketing Automation with Few Improvements Needed **Rating:** 4.5/5.0 stars **Reviewed by:** Elisa R. **Reviewed Date:** November 28, 2025 **What do you like best about Braze?** I really appreciate how Braze's canvases allow me to create smooth and versatile communication journeys, which is particularly beneficial for crafting welcome campaigns or other campaigns that require sending multiple communications. The ability to make different communication channels interact, such as sending a push notification followed by an email based on the user's interaction with the initial message, significantly enhances my campaign strategies. The versatility of canvases also stands out, as they offer me the freedom to test different variables and automatically send the best-performing versions to the rest of the audience. This capability boosts my efficiency, as it eliminates the need to manually adjust the canvas, ensuring optimal performance without constant manual intervention. Additionally, setting up my Braze account was very easy, which speaks to its user-friendly nature. **What do you dislike about Braze?** There are some basic functionalities that are missing. I would like to be able to copy pieces of audience or filters from one canvas to another. It would also be beneficial to be able to select different objects within a canvas to copy or delete them simultaneously. Additionally, the ability to create objects that can be transferred from one canvas to another would be a great improvement. **What problems is Braze solving and how is that benefiting you?** I use Braze to create smooth journeys for campaigns with automated, interactive communication, enhancing my workflow without manual intervention. ### 15. Braze Makes Real-Time Customer Engagement Easy **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** April 23, 2026 **What do you like best about Braze?** I love the ease of use of Braze and the ability to easily interact with customers via real time events **What do you dislike about Braze?** I wish Braze had more user friendly data ingestion UI tools for their cloud data ingestion feature for data warehouses. I wish all the data to bring into braze could be viewed and selected from the Braze UI versus defining the data in tables within the datawarehouse first. **What problems is Braze solving and how is that benefiting you?** Communicating with the customer at the right time is important. ### 16. Powerful and intuitive CRM tool **Rating:** 5.0/5.0 stars **Reviewed by:** Michael F. | P, Mid-Market (51-1000 emp.) **Reviewed Date:** November 24, 2022 **What do you like best about Braze?** AI decisioning allows me to remove a lot of the heavy lifting when it comes to personalization **What do you dislike about Braze?** It would be great to share regular AI updates on performance so we don't have to manually report on recent performance. **What problems is Braze solving and how is that benefiting you?** Remarketing to our existing customers in a more personalized way ### 17. Innovative Platform with Top-Notch Support **Rating:** 4.5/5.0 stars **Reviewed by:** Max L. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 23, 2026 **What do you like best about Braze?** I like Braze for its innovation, modern interface, and great support. It makes it easier and faster for teams to try new things and innovate. It's a tool people actually like to use. **What do you dislike about Braze?** Nothing **What problems is Braze solving and how is that benefiting you?** I use Braze for personalization and testing in email campaigns. It has a modern interface, excellent support, and innovation, making it easier and faster for teams to try new things. We switched to Braze for a more modern stack allowing for faster iteration. ### 18. User-Friendly Experience That Delivers **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Broadcast Media | Enterprise (> 1000 emp.) **Reviewed Date:** April 23, 2026 **What do you like best about Braze?** User friendly and easy to pick up and learn. Documentation is great too **What do you dislike about Braze?** Costly and how the use it or lose it credits work **What problems is Braze solving and how is that benefiting you?** Resource issue. As the tool is so fast it help up speed up the turnaround. ### 19. A Powerful Platform for Scalable Customer Engagement **Rating:** 4.5/5.0 stars **Reviewed by:** Damian . | Manager, Enterprise (> 1000 emp.) **Reviewed Date:** January 23, 2026 **What do you like best about Braze?** The platform makes it easy to build personalised, multi‑channel campaigns without relying heavily on engineering support. Its UI is clean and user‑friendly **What do you dislike about Braze?** While the platform is robust, its flexibility can introduce a learning curve for new users. Some advanced features require careful setup and ongoing governance. Reporting, although improving, can feel limited for more complex analytics or attribution needs. **What problems is Braze solving and how is that benefiting you?** Braze helps centralise and activate customer data, enabling highly personalised communication at scale. This reduces operational friction, accelerates campaign launches, and improves targeting accuracy. ### 20. Streamlined CRM with Powerful Automation **Rating:** 4.5/5.0 stars **Reviewed by:** Munira S. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 23, 2026 **What do you like best about Braze?** I love the connected content and its capabilities, utilizing API keys to automate communications. It streamlines email tasks and has cut down my work by 5 hours a week, which was scaled globally at my prior role. I also find the UI to be pretty streamlined. The initial setup of Braze was easy. **What do you dislike about Braze?** Naming conventions could be automatically generated. **What problems is Braze solving and how is that benefiting you?** Braze streamlines CRM journeys and platforms, automating email communications and saving me 5 hours a week globally. ### 21. Simple to Use with Helpful Online Training **Rating:** 4.5/5.0 stars **Reviewed by:** Joan M. | Enterprise (> 1000 emp.) **Reviewed Date:** April 23, 2026 **What do you like best about Braze?** It’s simple to use and understand. The online courses also help in order to make sure you have full training on what you need on a daily basis **What do you dislike about Braze?** Times out a lot and have to close all tabs to be able to toggle back in. **What problems is Braze solving and how is that benefiting you?** ATM I use to to create marketing emails but now that I have more knowledge on Al I will be exploring my options when it comes to to lapsing campaigns ### 22. Powerful CRM with Comprehensive Channel Integration **Rating:** 4.5/5.0 stars **Reviewed by:** Rob S. **Reviewed Date:** November 21, 2025 **What do you like best about Braze?** I am really impressed with Braze because it's a comprehensive solution to address CRM issues, especially through its extensive analytics and marketing functionalities. What I love most is the versatility and range of communication channels it offers, including WhatsApp, SMS, and email, which enables a more robust and diversified outreach strategy than just relying on email alone. Additionally, the integration of push notifications and in-app messaging, which some other CRMs treat as separate, are conveniently housed within Braze. This consolidation makes the creation of marketing flows significantly more efficient, especially important during high-traffic periods like Black Friday. The ability to leverage a multi-touchpoint model through Braze is powerful and contributes greatly to its effectiveness. Furthermore, Braze's robust compatibility with other tools, such as AMP Amplitude, enhances its effectiveness for analytics purposes. Overall, Braze seems to have everything I need for both analytics and marketing, making it a brilliant choice for managing customer relationships. **What do you dislike about Braze?** I think Braze could improve its educational resources. Currently, many courses require signing up and paying for access, which can be a barrier to learning the platform effectively. There could be more free resources specifically on how to use the tool. Additionally, the case studies provided are a bit too broad for practical application. I'd appreciate having example funnels that are already built, which I could then tweak according to my needs. This would be a significant improvement in making the tool more accessible and understandable. **What problems is Braze solving and how is that benefiting you?** I use Braze to fill gaps in our marketing funnel, providing messaging solutions for better engagement. It integrates various channels into one, simplifying marketing flows and supporting effective multi-touchpoint models, improving CRM and analytics. ### 23. Evolving and Intuitive Platform for Campaign Management **Rating:** 4.5/5.0 stars **Reviewed by:** Aleksandra S. | Enterprise (> 1000 emp.) **Reviewed Date:** April 23, 2026 **What do you like best about Braze?** I use Braze for lifecycle and day-to-day campaigns. I like that it's simple and easy to use, and it keeps evolving. They keep launching new features that are easy and quick to make changes with. **What do you dislike about Braze?** It would be great to have more code generating bits for incentives so everything can be managed in one platform. **What problems is Braze solving and how is that benefiting you?** I use Braze for lifecycle and day-to-day campaigns, benefiting from easy testing and building with pre-built blocks and templates. ### 24. Data analyst **Rating:** 5.0/5.0 stars **Reviewed by:** Uzair O. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 23, 2026 **What do you like best about Braze?** I use Braze for helping send marketing communications to the right customer. I like the interface, UI, and capabilities, as they make targeting customers clear, and the canvas is easy to use. The initial setup was easy, with clear instructions. **What do you dislike about Braze?** The speed is sometimes slow, especially when loading canvas. **What problems is Braze solving and how is that benefiting you?** I use Braze to help send marketing comms to the right customer by allowing us to put our model segments in Braze for targeting. ### 25. Robust Marketing & CRM with Smooth Automation **Rating:** 4.5/5.0 stars **Reviewed by:** Kostas C. | Senior Data Analyst, Enterprise (> 1000 emp.) **Reviewed Date:** April 23, 2026 **What do you like best about Braze?** I really appreciate Braze for its automation and smooth integrations, which make my life easier. I also switched to Braze for its better functionality compared to other products, and I find the segmentation and personalization features to really stand out. **What do you dislike about Braze?** Getting custom attribute data out of Braze. **What problems is Braze solving and how is that benefiting you?** I use Braze for segmentation and personalization, which enhances my marketing and CRM efforts. Its automation and smooth integrations make my life easier. ### 26. Streamlines Operations with Effortless Usability **Rating:** 5.0/5.0 stars **Reviewed by:** Bridget V. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 23, 2026 **What do you like best about Braze?** I find Braze really easy to use, which is great because it used to take a team of five people and several days to launch a campaign. The AI tool within Braze is something I value the most. The initial setup was also very easy. **What do you dislike about Braze?** print solution not available **What problems is Braze solving and how is that benefiting you?** Braze solves self-serve issues and reduces the need for a team of 5 and days of work to launch a campaign. ### 27. Intuitive Interface, Scalable Personalization **Rating:** 4.5/5.0 stars **Reviewed by:** Wiene V. | CRM & Campaign expert, Mid-Market (51-1000 emp.) **Reviewed Date:** April 23, 2026 **What do you like best about Braze?** I like Braze for its intuitive interface which makes it easy to handle marketing communications. There are a lot of nice features that allow me to personalize in an easy way, using tools like catalog and context. The scalability of Braze also stands out, addressing multiple needs effectively. **What do you dislike about Braze?** The reporting needs clearer overviews with more filtering options, dashboards, and visibility. **What problems is Braze solving and how is that benefiting you?** Braze helps with personalization and scalability in my marketing communication. ### 28. Powerful platform for scalable, personalized customer engagement **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Transportation/Trucking/Railroad | Enterprise (> 1000 emp.) **Reviewed Date:** January 23, 2026 **What do you like best about Braze?** The platform gives you a lot of flexibility to build highly personalized, data-driven campaigns while still being intuitive enough to move quickly. The segmentation and targeting capabilities are especially strong, which makes it easy to reach the right users at the right time based on real behavior, not just static attributes. I also really appreciate how well Braze supports experimentation. Setting up A/B tests, iterating on messaging, and measuring performance feels straightforward, which helps teams learn and optimize fast. The real-time data and analytics make it easy to understand what’s working and adjust campaigns accordingly. Another big plus is how well Braze integrates with other tools and data sources. It fits nicely into a broader marketing and data stack, which makes collaboration between marketing, product, and engineering much smoother. On top of that, the documentation and support resources are strong, making it easier to troubleshoot and implement more advanced use cases over time. Overall, Braze strikes a great balance between depth and usability, which makes it a valuable tool for teams that want to scale personalized customer engagement. **What do you dislike about Braze?** While Braze is very powerful, that depth can also come with a learning curve. Some advanced features are not immediately intuitive, especially for new users, and it can take time to fully understand how different components work together. This sometimes slows down onboarding or requires additional support from more technical teammates. Reporting and analytics, while useful, can also feel limited for more customized or cross-channel analysis. In some cases, exporting data or relying on external tools is necessary to get deeper insights, which adds extra steps to the workflow. **What problems is Braze solving and how is that benefiting you?** Braze solves the challenge of delivering timely, personalized communication at scale across multiple channels. Instead of managing fragmented tools for email, push, and in-app, Braze brings everything into one platform, which makes it much easier to create cohesive customer journeys and consistent messaging. It also addresses the problem of acting on real user behavior in real time. Braze allows teams to segment users dynamically and trigger messages based on actions, attributes, and lifecycle stage. This directly benefits me by making campaigns more relevant, improving engagement, and reducing wasted impressions on users who are unlikely to convert. Another key problem Braze solves is experimentation and optimization. The platform makes it easier to test messaging, timing, and audiences, then quickly apply learnings. This helps me move faster, make more informed decisions, and continuously improve performance rather than relying on assumptions. ### 29. Intuitive, Smooth Navigation with Helpful Documentation and Accessible AI **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Luxury Goods & Jewelry | Enterprise (> 1000 emp.) **Reviewed Date:** April 28, 2026 **What do you like best about Braze?** Very intuitive and easy to use. Navigation throughout the platform is smooth, and there’s plenty of helpful documentation. The AI assistance is also easy to access whenever I need it. **What do you dislike about Braze?** Any issues sometimes take longer to get resolved or have to do our own research as to what was causing the problem rather than braze being forthcoming with addressing problems **What problems is Braze solving and how is that benefiting you?** Highly personalised messages at scale ### 30. Intuitive Platform That Simplifies Multi-Channel Campaigns **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Primary/Secondary Education | Mid-Market (51-1000 emp.) **Reviewed Date:** November 07, 2025 **What do you like best about Braze?** What I like best about Braze is how intuitive it is. The platform makes it easy to create personalized, automated campaigns without needing heavy technical support. I really appreciate how it brings together multiple channels, like push notifications, emails, and in-app messages in one place, helping teams deliver consistent and timely communication to users. **What do you dislike about Braze?** When I first started using Braze, I felt it was a bit too overwhelming with the amount of features it was offering me. Sometimes the navigation and campaign setup process feel less intuitive than expected. It’s easy to get lost between Canvas, Segments, and Campaigns when managing multiple projects. A cleaner, more streamlined interface or faster ways to duplicate and update campaigns would make a big difference. **What problems is Braze solving and how is that benefiting you?** Braze helps us reach users quickly and in a more personalized way. We use it to send short campaigns and forms to collect feedback or share updates, and it’s made the process a lot smoother. It’s great to see how easy it is to target the right audience and track how people interact with our messages in real time. ### 31. Intuitive Interface, Effortless Setup, and Exceptional Efficiency **Rating:** 5.0/5.0 stars **Reviewed by:** Nicki L. **Reviewed Date:** November 04, 2025 **What do you like best about Braze?** I appreciate Braze for its highly intuitive user interface, which makes it incredibly easy to operate. The drag-and-drop functionality in email template design is particularly enjoyable and enhances my efficiency in creating campaigns. Moreover, the capability to send email templates through an API from our design tools is invaluable. I also find the platform invaluable in managing multiple brands as it allows us to replicate setups across different workspaces effortlessly, significantly boosting our efficiency. The inclusion of the SDK on our brand's website is a major advantage as it enables us to track user interactions and behavior over extended periods, providing deeper insights into our customers' journey. The learning resources, such as the practitioner and marketer courses, played a crucial role in helping us adapt to and fully utilize Braze's offerings, making the transition smooth despite the initial learning curve. **What do you dislike about Braze?** Option to delegate domains to Braze instead of having to use a CDN or reverse proxy solution **What problems is Braze solving and how is that benefiting you?** Braze allows us to efficiently copy setups across workspaces for multiple brands, optimizing our campaign, email, and canvas setup processes. It enhances user tracking on our website, offering insights into customer behavior and helping us tailor marketing efforts. ### 32. Cutting-Edge Tech Built Right Into the Product **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Media Production | Enterprise (> 1000 emp.) **Reviewed Date:** April 23, 2026 **What do you like best about Braze?** It incorporates the latest technology and developments into its product. **What do you dislike about Braze?** I don’t have anything I dislike about Braze. **What problems is Braze solving and how is that benefiting you?** I’m benefiting from using cutting-edge technology at its best. ### 33. Effortless Multi-Channel Management Across Regions **Rating:** 4.5/5.0 stars **Reviewed by:** Munish D. | SEO Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** November 21, 2025 **What do you like best about Braze?** I like that I can manager multiple-channels with Braze. We use it in India and US and the platform stays stable even with different communication styles, data sets, etc. **What do you dislike about Braze?** It takes time to learn about the platform. The UI feels a bit heavy in some sections. the documentation is good, but sometimes too technical. not a dealbreaker but a little slow in the beginning. **What problems is Braze solving and how is that benefiting you?** Braze is solving the problem of scattered user communication. Earlier we were using different tools for SMS, EMail and Whatsapp. We are running campaign in both India and US from one place which keeps the communication aligned and faster. ### 34. Boosts Loyalty with Quick Campaign Launch **Rating:** 4.5/5.0 stars **Reviewed by:** Gareth H. | Enterprise (> 1000 emp.) **Reviewed Date:** April 23, 2026 **What do you like best about Braze?** I use Braze for loyalty, and it helps improve engagement frequency. I like the speed at which I can test and launch campaigns. The Canvas UI is easy to understand. **What do you dislike about Braze?** I think the code editor could be improved. I'd like it to behave more like Visual Studio Code. **What problems is Braze solving and how is that benefiting you?** I use Braze to improve engagement frequency and I like the speed of testing and launching campaigns. ### 35. Simple, User-Friendly, and Informative **Rating:** 5.0/5.0 stars **Reviewed by:** Donna P. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 23, 2026 **What do you like best about Braze?** I like that Braze is simple and user-friendly, which helps me best inform customers. The initial setup was easy, which made the transition smooth for my team, and we find it valuable in designing comms for customers. **What do you dislike about Braze?** I dislike that comms assign to user level and not account level. **What problems is Braze solving and how is that benefiting you?** I use Braze for easier design communications, making it simple and user-friendly to inform customers effectively. ### 36. Intuitive Platform with Cutting-Edge Innovation and Constant New Features **Rating:** 5.0/5.0 stars **Reviewed by:** Lauren W. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 23, 2026 **What do you like best about Braze?** The platform is very intuitive and there's always new features coming out. Braze are very ahead of the curve when it comes to innovation **What do you dislike about Braze?** Because there's a lot of different features it can be quite overwhelming to know where to begin **What problems is Braze solving and how is that benefiting you?** Braze enables us to send highly targeted communications, helping ensure we deliver the right message to the right customer at the right time. ### 37. Very user friendly and helpful **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consulting | Small-Business (50 or fewer emp.) **Reviewed Date:** December 12, 2025 **What do you like best about Braze?** I like the inbox preview feature which avoids the need to 3rd part apps to verify email view in different email clients, the facilities with liquid and the tool that creates the syntax for you are very helpful as well as the fact that when you code you have the suggestions appearing under for different elements in html and liquid and the interface organization which is very user friendly **What do you dislike about Braze?** Maybe put an explanation that if you want to create HTML blocks you need to create them as drag and drop elements instead of html ones if you want to reuse them in the future **What problems is Braze solving and how is that benefiting you?** Right now we are implementing braze for the email marketing feature and later on it will be used for the push notifications as well ### 38. Great tool for reaching the right segments **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Mid-Market (51-1000 emp.) **Reviewed Date:** May 30, 2023 **What do you like best about Braze?** Utilizing the segmentation functionality provided by Braze, we have been able to accurately target the specific customers that are of interest to us. This precision has been further enhanced through dynamic segmentations executed via their API. **What do you dislike about Braze?** For newcomers to marketing automation, mastering the basics of Braze might pose a significant challenge at first due to its steep learning curve. Additionally, the pricing model might be somewhat daunting and could dissuade small businesses or budget-constrained startups from fully adopting the platform. **What problems is Braze solving and how is that benefiting you?** It's allowing us to target exactly the customers that we want to reach and personalizing the email communication using the data that we're sending through their API. ### 39. Easy-to-Use Interface That Empowers Non-Tech Teams **Rating:** 4.5/5.0 stars **Reviewed by:** Jonas M. | CRM Executive, Enterprise (> 1000 emp.) **Reviewed Date:** April 23, 2026 **What do you like best about Braze?** I like the easy-to-use interface, and I appreciate that it allows commercial and editorial staff who aren’t very tech-savvy to use the software confidently. **What do you dislike about Braze?** It can be a bit slow at times, and it would feel more efficient if it ran faster. **What problems is Braze solving and how is that benefiting you?** Braze makes it really easy to personalize emails and deliver content at the right time, in the right moment. ### 40. Massive Time Saver, But Reporting Needs Improvement for Small Audiences **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Higher Education | Mid-Market (51-1000 emp.) **Reviewed Date:** October 24, 2025 **What do you like best about Braze?** I like how it has simplified a process that was previously extremely tedious for our team. We would spend a whole day on our scholarship outreach workflow, and it can now be done in a matter of minutes. It is easy to use and especially great for a process that needs to be repeated month after month. Creating a template with customization options was simple and allows us to personalize the experience for our scholarship winners/users **What do you dislike about Braze?** I wish reporting/analytics were more accurate for smaller audiences. We often send to 20-35 people and the analytics will say that we sent to zero people in some areas. **What problems is Braze solving and how is that benefiting you?** We are able to bulk send scholarship announcements to our winners. This was previously something we had to do on an individual email basis. Our old method took a lot of time and energy, and we often found that we were going to spam folders. We can now run this process in a matter of minutes. ### 41. Excellent Training, Support, and a Feature-Rich Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** February 02, 2026 **What do you like best about Braze?** Excellent knowledge base and training opportunities make getting started and upskilling easy. Customer success team offer great support to deliver on business outcomes. Wide selection of features suitable for a huge range of business applications. Consistent development and improvement of platform is evident, including growing suite of AI tools. **What do you dislike about Braze?** The analytics and reporting features feel somewhat limited compared with the flexibility of the campaign-building and audience tools, have had to create a few workarounds to fit use cases. **What problems is Braze solving and how is that benefiting you?** Creating and managing targeted, strategic communications throughout the customer journey across a wide range of channels to deliver on core business objectives. ### 42. Powerful, flexible, and easy to use **Rating:** 4.5/5.0 stars **Reviewed by:** Erika T. | Senior Product Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** October 24, 2025 **What do you like best about Braze?** We’ve been really happy with Braze! We’ve been using it for the last 2 years, and I use it most days. Implementation was pretty straightforward—we partnered with ClearGoals to get started. Braze’s UI is clean and intuitive, and after switching to it, I saved so much time setting up automations and one-time messages. We were able to seriously level up our communication program. The segment builder is excellent, and I love that we can sync data from multiple systems via BigQuery. It’s easy for our dev team to set up custom events and APIs for real-time messaging, and the template builder gives us great flexibility with Liquid and HTML blocks for personalization. Support is always responsive and helpful, and overall, it’s great value for the money—we just renewed our contract! **What do you dislike about Braze?** I only wish they had a native Salesforce integration. **What problems is Braze solving and how is that benefiting you?** The biggest win is the ability to sync data from multiple systems – something that was incredibly difficult to execute in our previous customer engagement platform ### 43. Braze: Innovative marketing platform **Rating:** 4.5/5.0 stars **Reviewed by:** Renzo B. | Supervisor, Mid-Market (51-1000 emp.) **Reviewed Date:** January 30, 2026 **What do you like best about Braze?** I like about it is that It facilitates communication via email, SMS, push notifications, and in-app messages to improve retention and drive growth. **What do you dislike about Braze?** complex set up, and need for technical resources despite its powerful mobile marketing **What problems is Braze solving and how is that benefiting you?** Their outdated interface, once updated and modernized it would benefit us for it to be user friendly, so we can make sure we hit the target marketing audiences ### 44. Fast-Paced Innovation with AI in a User-Friendly Platform **Rating:** 5.0/5.0 stars **Reviewed by:** devina s. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 23, 2026 **What do you like best about Braze?** fast paced with new features, especially AI, smart channel and timing mixes, very easy to use platform, user friendly **What do you dislike about Braze?** hard to get to the bottom of tech issues without involvement from our tech teams (understandably not always avoidable but often stuck in feedback loops for tickets) **What problems is Braze solving and how is that benefiting you?** personalisation at scale for a large number of customers, ease of use and duplication ### 45. Intuitive Platform, Seamless Campaign Execution **Rating:** 5.0/5.0 stars **Reviewed by:** Darla S. | Group Fitness Instructor **Reviewed Date:** January 16, 2026 **What do you like best about Braze?** I love how the Braze platform is designed; it's such an easy-to-use interface for campaign execution. It makes it easy to target recipients with the right message at the right time. I like how intuitive it is to use, and it's very easy to know where to go even though I am new at using the tool. The initial setup was very easy. **What do you dislike about Braze?** It seems like there is almost TOO many options. It would be good if there were more best practices and documentation. **What problems is Braze solving and how is that benefiting you?** Braze makes it easy to target recipients with the right message at the right time, offering an intuitive interface that simplifies campaign execution. ### 46. User-Friendly Tool with Innovative AI Features **Rating:** 5.0/5.0 stars **Reviewed by:** Lisandra R. | CRM & Digital Marketing Manager **Reviewed Date:** January 20, 2026 **What do you like best about Braze?** I like that Braze is a user-friendly tool with all the necessary features for large businesses. The constant updates and AI resources are extremely valuable, providing quick learning and efficiency gains. Additionally, the available integrations are a positive point. **What do you dislike about Braze?** Creation of dashboards could be improved. I would like to have the ability to build executive and detailed views that can be shared or exported in various formats. **What problems is Braze solving and how is that benefiting you?** Braze helps in campaign operation, customer segmentation, testing, content creation, insights, and results measurement. It is user-friendly, with features for large businesses, integrations, quick learning, and AI resource effectiveness. ### 47. Easy to learn to use. Ability to create complex canvases. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Transportation/Trucking/Railroad | Mid-Market (51-1000 emp.) **Reviewed Date:** November 30, 2022 **What do you like best about Braze?** Being able to edit canvases whenever it's neccesary, creating multiple variants for testing really easily. Multiple options of configuration for flows and improving every day. **What do you dislike about Braze?** I still find some segmentations limits. Such as not being able to exclude entries in the same day from any canvas or campaign. Also find it difficult to mix several segments. And a huge improvement would be to make it easy to select multiple values in some filters (for instance, when filtering entries in several Canvases or steps within a Canvas, I need to insert a new filter for every one of them). **What problems is Braze solving and how is that benefiting you?** It makes work easy and quick. Allows us to have several marketing automation canvases triggerer when we need without deep technical knowledge. We can make our customer journey fully automated. ### 48. Speedy, Simple UI That Leveled Up Our CRM Game **Rating:** 5.0/5.0 stars **Reviewed by:** Emily H. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 23, 2026 **What do you like best about Braze?** The UI makes it speedy and simple to use and train new users The features have meant we have levelled up Our CRM game **What do you dislike about Braze?** Canvas is hard to navigate when there’s complexity. A simpler view would be great An easier way to export campaign info and data usage would be good too **What problems is Braze solving and how is that benefiting you?** Solving our ability to personalise at scale ### 49. Super Easy, Data at Your Fingertips for Busy Marketers **Rating:** 5.0/5.0 stars **Reviewed by:** Andy I. | Head of CRM, Mid-Market (51-1000 emp.) **Reviewed Date:** April 23, 2026 **What do you like best about Braze?** It's super easy to understand for anyone at any level. It empowers marketers to do great things with limited time and resource. It puts data at your fingertips **What do you dislike about Braze?** It's a little on the expensive side but overall it's fab. **What problems is Braze solving and how is that benefiting you?** It's helping us build and improve customer journeys. It lets us experiment at scale and quickly iterate and improve ### 50. Intuitive Platform with Excellent Efficiency **Rating:** 4.5/5.0 stars **Reviewed by:** Erin J. | Sports CRM Manager (NOW) **Reviewed Date:** April 27, 2026 **What do you like best about Braze?** I like Braze for its clean UI and ease of use, which makes sending communications easy and quick. **What do you dislike about Braze?** There needs to be countdowns and movable ink-like features available for us to use in emails etc. **What problems is Braze solving and how is that benefiting you?** I use Braze for deploying communications to customers. The clean UI and ease of use make sending communications easy and quick. ## Braze Discussions - [Have you found a landing page solution that is buildable with Braze or a third party?](https://www.g2.com/discussions/have-you-found-a-landing-page-solution-that-is-buildable-with-braze-or-a-third-party) - 1 upvote - [View Braze pricing details and edition comparison](https://www.g2.com/products/braze/reviews?filters%5Bnps_score%5D=5&page=3§ion=pricing&secure%5Bexpires_at%5D=2026-08-14+10%3A04%3A09+-0500&secure%5Bsession_id%5D=73a8eef8-80d5-4982-8c50-05d973bf2471&secure%5Btoken%5D=e1aa043625a91a909a5714691f6dafac4269c89eee6637d539641ee43e7dcbb8&format=llm_user) ## Braze Integrations - [Adobe Campaign](https://www.g2.com/products/adobe-campaign/reviews) - [Amazon Redshift](https://www.g2.com/products/amazon-redshift/reviews) - [Amazon S3 Glacier](https://www.g2.com/products/amazon-s3-glacier/reviews) - [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) - [AppsFlyer](https://www.g2.com/products/appsflyer/reviews) - [ClickHouse](https://www.g2.com/products/clickhouse/reviews) - [Databricks](https://www.g2.com/products/databricks/reviews) - [Domo](https://www.g2.com/products/domo/reviews) - [Drupal](https://www.g2.com/products/drupal/reviews) - [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) - [Google Ads](https://www.g2.com/products/google-ads/reviews) - [Google BigQuery Data Transfer Service](https://www.g2.com/products/google-bigquery-data-transfer-service/reviews) - [Google Cloud BigQuery](https://www.g2.com/products/google-cloud-bigquery/reviews) - [Google Cloud Storage](https://www.g2.com/products/google-cloud-storage/reviews) - [Lob](https://www.g2.com/products/lob/reviews) - [Lokalise](https://www.g2.com/products/lokalise/reviews) - [Looker](https://www.g2.com/products/looker/reviews) - [Mention Me](https://www.g2.com/products/mention-me/reviews) - [Meta Audience Network](https://www.g2.com/products/meta-audience-network/reviews) - [Mixpanel](https://www.g2.com/products/mixpanel/reviews) - [Movable Ink](https://www.g2.com/products/movable-ink/reviews) - [mParticle by Rokt](https://www.g2.com/products/mparticle-by-rokt/reviews) - [Nucleus](https://www.g2.com/products/nucleus-security-inc-nucleus/reviews) - [PAR Punchh](https://www.g2.com/products/par-punchh/reviews) - [Redpoint Customer Data Platform](https://www.g2.com/products/redpoint-customer-data-platform/reviews) - [Saleor Commerce](https://www.g2.com/products/saleor-commerce/reviews) - [Shopify](https://www.g2.com/products/shopify/reviews) - [Simon AI](https://www.g2.com/products/simon-ai/reviews) - [Snowflake](https://www.g2.com/products/snowflake/reviews) - [Tableau](https://www.g2.com/products/tableau/reviews) - [Tally](https://www.g2.com/products/tally-forms-tally/reviews) - [Talon.One](https://www.g2.com/products/talon-one/reviews) - [TikTok Ads](https://www.g2.com/products/tiktok-ads/reviews) - [Treasure Data Customer Data Platform](https://www.g2.com/products/treasure-data-customer-data-platform/reviews) - [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) ## Braze Features **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Additional Functionality** - Tagging - Natural Language Processing - Data Extraction - Multi-Language - Predictive Analytics - Drag & Drop - Speech Recognition - Reporting/Analytics - Data Storage Management - Virtual Personal Assistant (VPA) - AI Copilot - Customer Segmentation - Collaboration Tools - Data Import/Export - Generative AI - For eCommerce - Role-Based Permissions - Customizable Branding - Search/Filter - Monitoring - Document Management - API - Data Visualization - Trend Analysis - Machine Learning - Access Controls/Permissions - Alerts/Escalation - Performance Metrics - Real-Time Data - Third-Party Integrations - Mobile App - Multiple Data Sources - For Sales Teams/Organizations - Sentiment Analysis - Activity Dashboard - Chatbot - Workflow Automation **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization - Conversion Rate Optimization - Multivariate Testing - Customizable Forms **Campaigns** - Customize - Scheduling - Retarget - Segmentation - Triggered Notifications - Customer Segmentation **Segmentation** - A/B Testing - Customer Profiles **Templates** - Text and Themes - Proofing - Mobile Responsive **Text Messaging** - Bulk SMS - Two-Way Text Messaging - Text Scheduler - Automatic Replies - Automatic URL Shortening - MMS Marketing - Personalization - Transactional SMS - Link Shortening - SMS Messaging - Scheduled Messaging - Chat/Messaging - 2-Way Messaging **Platform Basics** - Dynamic Segmentation - Journey Optimization **WhatsApp Messaging - WhatsApp Marketing** - Transactional Messages - Bulk WhatsApp Messaging - Conversational Messaging - Personalization - Promotional Messages - Automated Replies **Agentic AI - Personalization** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making - Third-Party Integrations **Messaging - RCS Business Messaging** - Personalization - Rich Media - Interactive Messages - Branded Templates - Automation - Conversational RCS - Transactional RCS - Promotional RCS **Performance Optimization & Learning - AI Marketing Agents** - Send-Time Optimization - Autonomous A/B Testing **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Email Tracking - CRM Lead Integration - Third-Party Integrations - Real-Time Data - Social Marketing - Email Marketing - Multi-Channel Marketing - Conversion Tracking - ROI Tracking - Activity Tracking - Engagement Tracking - Campaign Segmentation - Search Marketing - SMS Marketing - Website Visitor Tracking **Analysis** - Application Attribution - Campaign Analysis - Uninstall Tracking - Activity Dashboard - Multi-Channel Attribution - ROI Tracking - Engagement Tracking - Behavior Tracking - Activity Tracking - Conversion Tracking **Analytics** - Campaign Performance - Audience Insights - Drip Campaigns **Targeting** - Behavioral Targeting - Contextual Targeting **Edit** - Pre-Made - Build - HTML **Platform Data** - Journey Reporting - Trends Reporting - Dashboards - Advanced Data Filtering **WhatsApp Business Platform - WhatsApp Marketing** - Segmentation - API Integration - Analytics **Security / Verification - RCS Business Messaging** - Verified Sender - Encryption - Authentication **Autonomous Campaign Orchestration - AI Marketing Agents ** - End-to-End Campaign Execution - Goal-Based Campaign Planning - Cross-Channel Orchestration - Conversational Campaign Setup - Real-Time Campaign Adaptation **AI Personalization - Personalization** - Predictive Recommendations - Audience Segmentation - Adaptive Content **Additional Functionality** - AI Copilot - Engagement Tracking - Content Management - Visual Analytics - Real-Time Analytics - Behavior Tracking - Website Personalization - Recommendations - Real-Time Reporting - Content Analytics - Behavioral Targeting - Account Based Marketing - Website Analytics - Customer Segmentation - Customer Profiles - Template Management - Multi-Channel Marketing - Customizable Branding - Alerts/Notifications - API - Abandoned Cart Saver - Drag & Drop - Contextual Targeting - Experience Management - Campaign Management - Generative AI - WYSIWYG Editor - Reporting/Analytics - Activity Dashboard - Multi-Campaign - Campaign Segmentation - A/B Testing - Customizable Forms - Email Marketing **Campaign Management** - Campaign Management - Workflow Management - Template Management **Campaigns** - Proximity Marketing - Alerts/Notifications - Bulk SMS - Two-Way Text Messaging - Email Campaigns - Audience Segmentation - Campaign Segmentation - Drip Campaigns - Multi-Campaign - Email Marketing - Multi-Channel Marketing - Location-Based Marketing - SMS Marketing - Real-Time Notifications - Mobile Alerts **Triggered Content** - Geofencing - Triggered Emails - Triggered Messages **Logistics** - Analytics - Issues - Integrations **Optimization** - A/B Testing - Personalization - Rich Notifications - Integrations - App Notifications - SMS Notifications - Web Notifications **Platform Additional Functionality** - Journey Mapping - Integrations **Agentic AI - AI Agents** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Analytics / Deliverability - RCS Business Messaging** - Read Receipts - Analytics - SMS Fallback **AI Content Generation - AI Marketing Agents ** - Dynamic Content Optimization - AI Copy Generation - Personalized Content Creation - Generative AI - Lead Generation - Ad Optimization **Social** - Social Sharing - Social Media Advertising - Drip Campaigns - Multi-Campaign **Engagement** - Coupons and Promotions - Social Promotion **Personalized Content** - Recommendation Engine - Personalized Discounts - Website Personalization **SMS Platform** - Reporting - Marketing Automation - Short Codes - API Integration - QR Codes **Generative AI** - AI Text Generation **Agentic AI - Customer Journey Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Agentic AI - Push Notification** - Autonomous Task Execution - Adaptive Learning - Proactive Assistance - AI/Machine Learning **AI - RCS Business Messaging** - AI **Audience Intelligence & Segmentation - AI Marketing Agents ** - Predictive Modeling - Behavioral Triggering - Predictive Audience Segmentation - Marketing Automation - AI Writing Assistant **Additional Functionality** - Multi-Channel Marketing - API - Drag & Drop - Communication Management - Event Triggered Actions - Multi-Language - Reporting/Analytics - Template Management - Geotargeting - Customer Journey Mapping - Subscriber Management - Generative AI - Visual Workflow Management - Authentication - Conversion Tracking - Behavior Tracking - Engagement Tracking - Contact Management - AI Copilot - Campaign Management - Notification Editor - Workflow Automation **Reporting & Analytics** - Basic Reporting - Revenue Analytics - Behavior Analytics - Real-Time Analytics - Campaign Analytics - Website Analytics - Visual Analytics - Sales Analytics **Platform** - Optimization - Integrations - Mobile Marketing - Internationalization - Social Media Integration - Third-Party Integrations **Agentic AI - Personalization Engines** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - SMS Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Natural Language Interaction - Proactive Assistance - Decision Making - Third-Party Integrations - Campaign Planning - Multi-Language **Agentic AI - Email Template Builder** - Autonomous Task Execution - Cross-system Integration **Integrations & Data Connectivity - AI Marketing Agents ** - Event & Data Ingestion - CRM & CDP Integration - Third-Party Integrations **Additional Functionality** - Grammar Check - Campaign Analytics - For Marketing and Advertising - AI Copilot - Content Ideas - Trend Analysis - SMS Marketing - Performance Metrics - Email Marketing - Chat/Messaging - Reporting/Analytics - Competitor Monitoring - Alerts/Notifications - Content Marketing - API - Predictive Analytics - Personalization - Template Management - Behavior Analytics - AI/Machine Learning - Text Editing - Collaboration Tools - Dashboard - Campaign Management - SEO Management - Natural Language Processing - Product Recommendations - Tone Selection - Chatbot - Keyword Research Tools - Marketing Management - Brand Guidelines - Omnichannel Outreach **Platform** - Customization - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Lead Generation - Content Management - Lead Management - List Management - Mobile Access **Agentic AI - Mobile Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Campaign Planning **AI Automation - SMS Marketing** - AI SMS **Additional Functionality** - Visual Analytics - Autoresponders - Landing Pages/Web Forms - Campaign Analytics - Reporting & Statistics - Campaign Scheduling - Contact Management - Text-to-Win - CRM - AI Copilot - Data Import/Export - Contextual Targeting - Real-Time Data - Mobile Access - API - Coupons - Customizable Templates - Drag & Drop - A/B Testing - Generative AI - Real-Time Analytics - Campaign Management - Event Triggered Actions - Real-Time Reporting - Contact Database - Customizable Branding - Reminders **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Campaign Planning **AI Content Generation - SMS Marketing** - AI SMS **Additional Functionality** - Campaign Scheduling - Reputation Management - Polls/Voting - Compliance Management - Customer Segmentation - Landing Pages/Web Forms - AI Copilot - API - Text-to-Win - Mobile Coupons - Natural Language Processing - Customizable Templates - Drip Campaigns - Contact Management - Activity Tracking - Communication Management - Reporting/Analytics - Keyword Tracking - Multi-Campaign - Mass Texting - Interaction Tracking - Alerts/Notifications - Consent Management - Engagement Tracking - Open Rate Tracking - Generative AI - Automated Responses - Reporting & Statistics - Templates - Survey Builder - Contact Database - Real-Time Notifications - Customizable Fields - Reminders - Mobile Alerts - Automated Scheduling - Campaign Management - MMS - Event Triggered Actions - Mobile Keywords - Audience Targeting - Activity Dashboard - Template Management - Autoresponders - Survey/Poll Management **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications - Social Media Integration **Additional Functionality** - Social Promotion - Customizable Branding - Monitoring - CRM - Reporting & Statistics - Live Chat - Customer Journey Mapping - Generative AI - Mass Texting - Drag & Drop - Email Templates - Automated Scheduling - Campaign Scheduling - AI Copilot - Social Media Monitoring - Activity Dashboard - Lead Capture - Customizable Templates - Marketing Automation - Event Triggered Actions - Marketing Calendar - Customizable CTAs - Multi-Channel Communication - Data Import/Export - Lead Qualification ## Top Braze Alternatives - [Iterable](https://www.g2.com/products/iterable/reviews) - 4.4/5.0 (814 reviews) - [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) - 4.0/5.0 (4,385 reviews) - [Insider One](https://www.g2.com/products/insider-one/reviews) - 4.8/5.0 (1,398 reviews)