--- title: Braze Reviews meta_title: 'Braze Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 1689 reviews by the users' company size, role or industry to find out how Braze works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 1689 scale: '5' date_modified: '2026-08-14' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Braze Reviews **Vendor:** Braze **Category:** [Push Notification Software](https://www.g2.com/categories/push-notification) **Average Rating:** 4.5/5.0 **Total Reviews:** 1,689 ## About Braze Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging.™ Braze helps brands deliver great customer experiences that drive value both for consumers and for their businesses. Built on a foundation of composable intelligence, BrazeAI™ allows marketers to combine and activate AI agents, models, and features at every touchpoint throughout the Braze Customer Engagement Platform for smarter, faster, and more meaningful customer engagement. From cross-channel messaging and journey orchestration to Al-powered decisioning and optimization, Braze enables companies to turn action into interaction through autonomous, 1:1 personalized experiences. Braze has repeatedly been recognized as a Leader in marketing technology by industry analysts, and was voted a G2 “Best of Marketing and Digital Advertising Software Product” in 2025. Braze was also named a 2025 Best Companies To Work For by U.S. News & World Report, a 2025 America’s Greatest Companies by Newsweek, and a 2025 Fortune Best Workplace in Technology™ by Great Place To Work®. The company is headquartered in New York with 15 offices across the Americas, EMEA, and APAC. Learn more at braze.com. ## Braze Pros & Cons **What users like:** - Users appreciate Braze for its **user-friendly and intuitive design** , making it easy to learn and scalable to needs. (385 reviews) - Users find Braze's **intuitive interface** facilitates easy learning and effective implementation of personalized messaging campaigns. (189 reviews) - Users appreciate the **effortless automation** capabilities of Braze, enabling seamless multichannel messaging campaigns and personalization. (151 reviews) - Users praise Braze for its **responsive customer support** , making the implementation and usage experience seamless and enjoyable. (151 reviews) - Users appreciate the **user-friendly multitasking capabilities** of Braze, enabling stable, effective communication across diverse channels. (151 reviews) - Users appreciate Braze's **flexibility and user-friendly interface** , making it easy to tailor for various needs. (140 reviews) - Personalization (130 reviews) - Users value the **easy-to-use customer engagement tools** of Braze, significantly enhancing their marketing strategies and communications. (129 reviews) - Integrations (123 reviews) - User Interface (122 reviews) **What users dislike:** - Users find the **learning curve steep** , requiring time and support to fully grasp Braze's platform and features. (159 reviews) - Users feel the lack of **missing features** hampers their experience, particularly in customization and reporting capabilities. (149 reviews) - Users find Braze can feel **overly complex for simple surveys** and its pricing lacks transparency, complicating usage. (102 reviews) - Users feel the **limited features** of Braze hinder effective analytics and feedback collection, impacting usability for simple tasks. (93 reviews) - Users face a **steep learning curve** with Braze, making initial onboarding and feature mastery challenging. (86 reviews) - Difficult Learning (76 reviews) - Not Intuitive (68 reviews) - Complexity (63 reviews) - Reporting Issues (62 reviews) - Data Management (60 reviews) ## Braze Reviews ### 1. An easy yet indepth CRM **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** July 19, 2023 **What do you like best about Braze?** Push Performance dashboard is super helpful in tracking all things push notifications! **What do you dislike about Braze?** The onboarding process can be long but worth it! **What problems is Braze solving and how is that benefiting you?** We were unable to successfully develop and test in app messages using our current CRM tool which was developed internally. This was the main reason we decided to test out Braze for a year **Official Response from Emily Calderon:** > Hello there, thank you for taking the time to review Braze. Our teams are here to help support you - please contact your Account Manager or support@braze.com so we can address your concerns and enhance your experience. ### 2. Seamless User Experience and Easy Setup with Braze **Rating:** 4.0/5.0 stars **Reviewed by:** Mabel P. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 23, 2026 **What do you like best about Braze?** I like that Braze is easy to understand and use, making it accessible for our clients. I also appreciate that Braze seems to constantly innovate, providing a seamless experience for its users. The easy setup is another aspect that stands out positively. I believe Braze makes campaign planning easy, covering everything from strategy to content and audience building. **What do you dislike about Braze?** There is nothing I don't like at this time. **What problems is Braze solving and how is that benefiting you?** Braze can help us reach more clients, enriching customer records with our geo-demographic and spend data, and making campaign planning easy from strategy to content to audience building. ### 3. AI-Driven Marketing Insights with Room for Onboarding Improvement **Rating:** 3.5/5.0 stars **Reviewed by:** andrea s. | Enterprise (> 1000 emp.) **Reviewed Date:** April 23, 2026 **What do you like best about Braze?** I am loving the new AI capabilities they have rolled out recently and the smart dynamic function for testing in canvases and campaigns. I also appreciate getting more insights where I can get the details fast. **What do you dislike about Braze?** The user experience is not as easy for new users to onboard into the system, especially for those with a less technical background. It could pick up insights from competitors that have easier user interfaces. It's not super easy to start. **What problems is Braze solving and how is that benefiting you?** I use Braze for smart timing, automated data, and customer-driven campaigns, gaining insights fast. **Official Response from Andrea Nieto:** > Thanks for sharing your experience, it’s great to hear the AI capabilities and dynamic testing features are helping you move faster and gain insights more efficiently. We also hear your feedback on the onboarding experience. Getting new users up to speed quickly is critical, and we know there’s more we can do to make that process more intuitive, especially for less technical teams. Your input has been shared internally. Appreciate you taking the time to provide thoughtful feedback. ### 4. Meets Expectations for Email and Push Campaigns **Rating:** 4.0/5.0 stars **Reviewed by:** Albert H. | engineering manager, Mid-Market (51-1000 emp.) **Reviewed Date:** April 29, 2026 **What do you like best about Braze?** It meets my expectations for a product that runs campaigns through email and push notifications. **What do you dislike about Braze?** Custom integrations—such as sending personalised content via their API—are expensive and don’t handle high volumes well when you need to operate at scale. **What problems is Braze solving and how is that benefiting you?** It helps me target the right audience and send them personalized messages. ### 5. Excellent service **Rating:** 4.0/5.0 stars **Reviewed by:** Felipe Z. | Agente de seguros, Mid-Market (51-1000 emp.) **Reviewed Date:** June 05, 2023 **What do you like best about Braze?** Changes were made to some filters to include multiple variables and now they do not execute correctly. Specifically, one of the filters corresponded to city and allowed selecting multiple cities simultaneously, now we can only send one at a time. **What do you dislike about Braze?** on some occasions I have experienced that problem **What problems is Braze solving and how is that benefiting you?** Specific communication to target users, to encourage the use of the app. ### 6. Streamlined Cross-Channel Marketing with Intuitive Canvas **Rating:** 4.0/5.0 stars **Reviewed by:** Simar S. **Reviewed Date:** February 07, 2026 **What do you like best about Braze?** I really like the Canvas feature in Braze because its visual nature makes it easier to reason and iterate on complex user journeys. It's intuitive for creating different types of logics, timings, and branching once you get used to it, which reduces the need for engineers for day-to-day changes because marketers themselves can use it. Also, I remember the initial setup being very smooth. **What do you dislike about Braze?** Reporting can probably be a bit more improved. It sometimes feels fragmented, and it's kind of hard to get a clean view of performance across channels or across multiple canvases without having to actually export the data and do some work with it. **What problems is Braze solving and how is that benefiting you?** I use Braze to manage cross-channel planning for messaging outreaches from a single platform, making our campaigns more cohesive. ### 7. Streamlined Campaigns with Braze's Easy Drag-and-Drop Feature **Rating:** 4.0/5.0 stars **Reviewed by:** Steve R. | Enterprise (> 1000 emp.) **Reviewed Date:** April 23, 2026 **What do you like best about Braze?** I use Braze for creating canvases and campaigns. I like the speed of delivery it offers, which helps streamline the process since earlier, I had to go through different teams to deliver. I also appreciate the ease of building canvases with Braze due to its drag-and-drop feature. **What do you dislike about Braze?** The Liquid feature in Braze gets confusing for me. **What problems is Braze solving and how is that benefiting you?** I use Braze for creating canvases and campaigns, which speeds up delivery by eliminating the need to go through different teams. The ease of building canvases with drag and drop enhances my workflow. ### 8. No-Code Needed, but Needs Better Reporting **Rating:** 4.0/5.0 stars **Reviewed by:** Josh G. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 23, 2026 **What do you like best about Braze?** I like that Braze doesn't require any coding skills, which helps us get up to speed with campaign delivery and onboard new team members quickly. It also facilitates knowledge sharing across the business, allowing other stakeholders to understand Braze features. **What do you dislike about Braze?** Bulk campaign reporting, generating stats such as 'unique recipients' over a given time frame doesn't de-dupe very well. **What problems is Braze solving and how is that benefiting you?** I use Braze for personalization at scale and multi-channel marketing. It helps us quickly deliver campaigns without needing code skills, onboard team members easily, and allows stakeholders to grasp its features. ### 9. Great for Sharing Events, Though the Platform Can Feel Overwhelming **Rating:** 3.5/5.0 stars **Reviewed by:** Natasha S. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 23, 2026 **What do you like best about Braze?** Sharing events and information with our users. **What do you dislike about Braze?** There’s a lot going on on my platform, and it can feel a bit overwhelming at times (though I’m not sure that’s necessarily a bad thing?). **What problems is Braze solving and how is that benefiting you?** It’s great for regularly sharing information and events with our users, helping them stay connected to our platform. **Official Response from Andrea Nieto:** > Thanks for sharing your experience. It’s great to hear Braze is helping you keep users informed and engaged through regular communication. We also understand your point about the platform feeling overwhelming at times. As capabilities expand, making the experience more intuitive remains a priority, and your feedback has been shared with the team. Appreciate you taking the time to share your perspective. ### 10. Strong UI, but need for improvement in analyses **Rating:** 4.0/5.0 stars **Reviewed by:** Robert V. **Reviewed Date:** December 19, 2025 **What do you like best about Braze?** I find the user interface of Braze very easy to use. New employees and junior managers can quickly get up to speed, which leads to relatively efficient usage. The setup of segmentation, canvas, and campaigns is very good. Additionally, the testing time is impressively fast – test SMS, test emails, and test in-app messages can be sent quickly. These are the advantages I find the strongest. **What do you dislike about Braze?** In Braze's Canvas feature, it is not possible to depict truly complex and long-running user flows. Users cannot be sent back to the beginning or to another step they have already been to at the end of a flow, which increases the number of campaigns that need to be set up. There are differences in how segmentation can be used in the segmentation feature and in campaign segmentation, which is a major problem. Segment extensions are not synchronized in real-time, but only once a day, which means they are not up-to-date 99 percent of the day. The analysis in Braze is very weak, especially regarding A/B testing and flow analyses, as only four can be set and nothing can be adjusted after the campaign starts. Email marketing practices, such as countdowns and access to GIF platforms, are missing in Braze. The landing page feature is very weak and has not been optimized for a long time. During the implementation of Braze, there was little support from the onboarding team in defining data and campaigns. **What problems is Braze solving and how is that benefiting you?** Braze is a CRM tool that allows us to manage communication with end users who use our app. ### 11. User-Friendly but Long Setup Process **Rating:** 4.0/5.0 stars **Reviewed by:** Bethany C. | Enterprise (> 1000 emp.) **Reviewed Date:** April 23, 2026 **What do you like best about Braze?** I like how user-friendly Braze is, with everything being clear and colored for ease of use. It helps us mass email customers about important issues, so we don’t have to worry about going through the audience one by one. **What do you dislike about Braze?** I find it’s quite slow to filter through the different templates we’ve made to find the right one. It was quite a long setup, took us a year for onboarding. **What problems is Braze solving and how is that benefiting you?** Braze helps me mass email customers about important issues without manually going through the audience one by one. ### 12. Efficient customer engagement platform **Rating:** 4.0/5.0 stars **Reviewed by:** Jonathan C. | Product Marketing Lifecycle Manager, Telecommunications, Mid-Market (51-1000 emp.) **Reviewed Date:** July 07, 2024 **What do you like best about Braze?** As a relatively new user of Braze, I can say it was fairly simple to learn and to get started with, thanks in great part to their excellent and comprehensive learning center. They also offer decent customer support — my experience has been very positive as inquiries were responded to (and resolved) in a timely manner. I use Braze daily as part of my role and generally find it quite intuitive and convenient, allowing for ample customization options to make the product fit one's unique business needs and use cases. **What do you dislike about Braze?** As someone who hadn't previously used any other similar products, I've found some rather strange UI/UX choices across the product, and I feel that there is plenty of room for improvement in terms of ease of use and scalability. **What problems is Braze solving and how is that benefiting you?** Braze allows us to perform in-app marketing to targeted audiences. It benefits my organization in that the marketing tools Braze offers allow us to keep our users engaged with the product. ### 13. Braze has a lot to offer the evolving world of CRM, AI and Martech. **Rating:** 3.5/5.0 stars **Reviewed by:** Claudia P. | Small-Business (50 or fewer emp.) **Reviewed Date:** September 30, 2025 **What do you like best about Braze?** I appreciate the involvement and care of the team members at Braze we have in place today. They are top notch and always with me as we navigate this ever evolving space. Special shout out to Bobby L. Dylan C, Lydia, and Paul N! I also appreciate all the work that has been put into AI, though I would like to see more of it in canvas build. **What do you dislike about Braze?** I feel like I had to fight for the team I get to work with at Braze today. Some special team offers don't have clear objectives and measures. Canvas methods of measurement has been impossible to understand for anyone outside of the CRM team and even for us it creates a challenge to do effective testing. Implementation updates don't have a map and it makes it hard on our team and Braze team to come together...though the Modernization team today (shout out to Steven and Jonathan) have started to change my mind on this potential. **What problems is Braze solving and how is that benefiting you?** We are in a rebuild year. Right now we just broadcast our messages and the channels are needing changes BUT with the conversations of late I am hoping it will wow in the space of personalization to our customer. ### 14. Efficient AI-Driven CRM with Some Segmentation Hurdles **Rating:** 3.5/5.0 stars **Reviewed by:** Anna S. | Senior CRM Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** April 27, 2026 **What do you like best about Braze?** I appreciate Braze's intelligent functionality, which enables us to send and optimize campaigns more intelligently. I like that there's new technology developing all the time, and I find Braze's leaning into using AI makes it more efficient for me and my team. **What do you dislike about Braze?** Two things that are tricky are 1) nested segmentation limits running quick segment counts, 2) recurring canvases don't show in the calendar. **What problems is Braze solving and how is that benefiting you?** Braze's intelligent functionality helps us send and optimize campaigns more effectively, and leaning into AI makes us more efficient. **Official Response from Andrea Nieto:** > Thanks for the thoughtful feedback. It’s great to hear the AI-driven capabilities are helping your team work more efficiently and optimize campaigns. We also appreciate you highlighting the challenges with segmentation and calendar visibility. That level of detail is especially helpful, and we’ve shared your input with the team. Thanks again for sharing your experience, it helps us keep improving. ### 15. Streamlined Messaging But Complex Setup **Rating:** 3.5/5.0 stars **Reviewed by:** Paola M. | Assistente de Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** March 05, 2026 **What do you like best about Braze?** I use Braze to send mass messaging campaigns through various channels like WhatsApp, email, push notifications, SMS, RCS, in-app messages, and banners. I also generate reports and automate messaging journeys throughout the customer lifecycle with it. I like how easy it is to create templates using drag-and-drop. Braze introduced much more practical styling, automation, and reporting tools than our previous internal CRM. **What do you dislike about Braze?** It could be improved by adding the option to duplicate segments created within Audience Path. The initial setup of Braze was difficult because it involved the Data and Development teams, which added integration complexity. **What problems is Braze solving and how is that benefiting you?** Braze solved the issue of performing manual sends with its automation tool. **Official Response from Andrea Nieto:** > Thank you for the detailed feedback. It’s great to hear Braze is helping you deliver and automate campaigns across channels while improving efficiency and reporting. We also appreciate you calling out opportunities around segment duplication and the complexity of initial setup. That kind of input is valuable as we continue to enhance both the platform and the onboarding experience. We appreciate you taking the time to share your experience, it helps us continue to improve. ### 16. Versatile CRM with a Steep Price Tag **Rating:** 4.0/5.0 stars **Reviewed by:** Lindsey S. **Reviewed Date:** January 26, 2026 **What do you like best about Braze?** I like that I can mostly use Braze on my own without having to work with my tech team constantly. It removes the bottleneck for working with our tech team who are usually resource constrained anyways. **What do you dislike about Braze?** There are some limitations in targeting, for example, that make it a little bit more difficult, and it's a pretty pricey service for us. So we're always working to really make sure that we're only sending the most necessary messaging. **What problems is Braze solving and how is that benefiting you?** I use Braze as a reliable CRM to send all forms of communication like email and SMS. It solves the problem of tech team dependency, letting marketing manage tasks independently. Braze is an all-in-one product with rich capabilities, reducing the effort of handling multiple tools. ### 17. Intuitive UI, one stop solution for all your CRM communications. Needs Improved Reporting. **Rating:** 4.0/5.0 stars **Reviewed by:** Muhammad Abdullah S. | CRM Campaign Manager, Enterprise (> 1000 emp.) **Reviewed Date:** September 11, 2025 **What do you like best about Braze?** I find Braze incredibly user-friendly, with its simple and intuitive UI, especially compared to other tools I've used like Salesforce. The guided tour is a great help for onboarding. Braze serves as a one-stop solution for multi-channel communications including email, push notifications, SMS, and more, which simplifies managing campaigns for engagement and retention. The AI-driven messaging is very effective for segmentation and driving conversions. The canvas builder and campaign builder are among the most useful features, along with its ability to integrate with analytics platforms like Snowflake and Google Analytics. Its comprehensive nature makes it ideal for all communication needs. **What do you dislike about Braze?** I think the reporting is not that good. I would love to have more options, such as more pivot tables, more automations in terms of scheduling reports, and trends and graphs for my campaigns, which I can schedule and send to stakeholders. **What problems is Braze solving and how is that benefiting you?** I use Braze as a one-stop solution for multi-channel communication, helping segment databases and enhance campaign engagement with AI-driven messaging, driving conversions and revenue. ### 18. Excellent Support and Resources Make Braze Easy to Master **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** January 02, 2026 **What do you like best about Braze?** I find Braze’s UI very intuitive. Users can get up to speed quickly, which makes it very efficient. Setting up segmentation, Canvases, and campaigns are all straightforward, and the testing process is noticeably quick (sending test SMS, emails, etc). **What do you dislike about Braze?** Braze can take a bit of time to get used to and does feel a little overwhelming at first. You’ll likely end up digging through a lot of docs and learning materials, but that’s pretty normal. The upside is that there’s a lot of help available (Chat + Articles), and once you’re comfortable with it, it's easy enough to navigate. **What problems is Braze solving and how is that benefiting you?** Braze helps us run personalized, cross channel messaging on a big scale. The ability to organise everything across multiple workspaces is a big bonus for us keeping teams and brands separated and tidy. ### 19. Efficient Campaign Management with Room for Improvement **Rating:** 4.0/5.0 stars **Reviewed by:** Rui C. **Reviewed Date:** November 26, 2025 **What do you like best about Braze?** I think the usability of Braze is quite good, making it easy for me to find the actual tabs I need, access all the information, and set up new campaigns efficiently. Additionally, I've received feedback that the API documentation is in-depth, which significantly eases the creation of our apps with Braze integration. The integration process with our current application is straightforward and user-friendly. Moreover, Braze serves as a central hub for managing all my notification needs, enhancing the way I oversee various aspects of my campaigns. The initial setup was also notably easy; for instance, we had a notification center up and running in just a sprint and a half, which is impressively fast, and setting up a campaign took less than an hour. This rapid setup time was beneficial as it allowed us to get started quickly without much hassle. **What do you dislike about Braze?** I am currently facing issues with managing the numerous campaigns within Braze. There are hundreds of unused campaigns that clutter my current catalog, making it difficult to locate the specific campaign I am working on. This problem arises because we often have to create specific campaigns for each use case, sometimes only needed for a few days or for testing purposes. Unfortunately, there is no straightforward method to keep these campaigns organized, particularly in distinguishing live campaigns from those that are not in use. **What problems is Braze solving and how is that benefiting you?** I use Braze to manage campaigns and notify users easily, integrating seamlessly with our application and providing a central hub for notifications. It simplifies setup and provides excellent API documentation, enhancing app development with its integration. ### 20. Effortless Multichannel Campaign Automation **Rating:** 4.0/5.0 stars **Reviewed by:** George B. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 23, 2026 **What do you like best about Braze?** I like the ease of channel activation in Braze. It's so easy to activate multichannel experiences and do a multichannel journey map. **What do you dislike about Braze?** The user experience when you have a long attribute name is frustrating because it cuts off. There should be a hover over option so I can see it. **What problems is Braze solving and how is that benefiting you?** I use Braze for campaign selections and automations, simplifying campaign deployment and execution. It makes it easy to activate multichannel experiences and create a multichannel journey map. ### 21. Visual Canvas Enhances User Comms, Localization Needs Work **Rating:** 4.0/5.0 stars **Reviewed by:** Janet P. **Reviewed Date:** November 24, 2025 **What do you like best about Braze?** I appreciate the visual aspect of Braze's canvas, which makes it easy to see what the user journey looks like. This feature enhances my ability to manage and strategize communication across the entire user lifecycle effectively. Additionally, I like how straightforward it is to segment users and build lists, which allows me to seamlessly personalize and target communications. This capability is further enhanced by the integration with Amplitude, providing a robust framework for data-driven decisions and analytics. Overall, these features of Braze streamline my processes and improve my productivity in executing CRM tasks like email, text, and in-app notifications. **What do you dislike about Braze?** I find the localization process in Braze to be very messy. The integration with Smartling hasn't been consistent, which causes disruptions. Additionally, when we attempt to make edits, especially on a live canvas, we often encounter errors. This forces us to try various redundant actions, such as clicking around blindly, just to successfully execute a launch. **What problems is Braze solving and how is that benefiting you?** Braze strategically sends communications across the user lifecycle with personalization and segmentation. I like its visual canvas and ease of user segmentation and integration with Amplitude. ### 22. Great UI and Extremely Fast Campaign Deployment **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Broadcast Media | Enterprise (> 1000 emp.) **Reviewed Date:** May 06, 2026 **What do you like best about Braze?** Great UI, agile and extremely fast deployment of campaigns **What do you dislike about Braze?** Cannot duplicate groups within the audience split component. No option to have segment volume cap sizes within canvas builds. When adding attaching email templates, you cannot see the actual email template label when configuring the email settings **What problems is Braze solving and how is that benefiting you?** Helping us to be more agile and reactive to certain moments of the year when needing to send out commercially impactful campaigns ### 23. Worked at Blinkist as CRM campaign Manager **Rating:** 4.0/5.0 stars **Reviewed by:** Laís D. | Contributer & Apprenticeship, Mid-Market (51-1000 emp.) **Reviewed Date:** November 17, 2025 **What do you like best about Braze?** What I like most about Braze is how flexible and powerful it is once everything is set up. The platform gives you a very clear overview of campaigns, segments, and user journeys, and it’s easy to collaborate across teams. The Canvas builder is especially helpful, it allows you to experiment, iterate, and A/B test without breaking anything. I also appreciate how well Braze integrates with data teams, making it simple to scale personalisation and run more complex lifecycle automations. Overall, it’s a tool that really supports creative CRM ideas while staying very data-driven. **What do you dislike about Braze?** The platform can feel overwhelming at first, especially for teams that are new to CRM or don’t have strong technical support in place. Some features require more steps than expected, and onboarding new colleagues takes time. Documentation is good, but certain workflows could be more intuitive, especially when it comes to organising assets and keeping track of what’s active, paused, or outdated. I would also love to see improvements in how AI features are surfaced directly inside the tool, so you don’t need to rely on external prompt management as much. **What problems is Braze solving and how is that benefiting you?** Braze helps us centralize and automate the entire customer lifecycle in one place. Instead of managing multiple tools for segmentation, messaging flows, and analytics, we can coordinate everything inside a single platform. This makes experimentation much easier and helps us react quickly when we need to adjust campaigns or test new ideas. ### 24. Effortless In-App Surveys with High Engagement and Reliable Delivery **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** November 14, 2025 **What do you like best about Braze?** Braze has been an effective tool for delivering in-app surveys through our consumer app. Even though I'm not using the full breadth of its features, the platform excels in the areas that matter most for simple, high-engagement survey distribution. What I like most: -Easy to build and deploy: Creating surveys through in-app messages is straightforward and fast. The drag-and-drop editor makes it simple to spin up new messages without looping in engineering. -Great targeting controls: We can target specific audiences or behaviors, which helps us reach the right users at the right time and improves survey response rates. -High engagement: Because the surveys appear natively in-app, we see significantly better completion compared to email or push surveys. -Reliable delivery: Messages fire consistently based on the rules and triggers we’ve set — no issues with delay or missed impressions. -Flexible design options: We can customize the look and feel enough to keep surveys on-brand and unobtrusive. **What do you dislike about Braze?** - Reporting could be more intuitive for simple survey use cases; the analytics are powerful but sometimes feel geared toward more complex campaigns. - A bit heavy for single-purpose usage: Braze is a robust platform, so if you’re only using it for surveys, it can feel like more tool than you need. **What problems is Braze solving and how is that benefiting you?** Braze solves the challenge of collecting user feedback quickly and efficiently by allowing me to create and deliver in-app surveys without relying on engineering. I can target the right users, launch surveys fast, and track engagement all in one place. This saves time, improves response rates, and makes it easier to gather meaningful insights directly from our consumers. ### 25. Effortless CRM & Customer Communication Solution **Rating:** 4.0/5.0 stars **Reviewed by:** Sara M. **Reviewed Date:** February 13, 2026 **What do you like best about Braze?** I like Braze for its ease of use and how it supports multi-channel engagement. Its scalability is a huge plus, and it really helps our team optimize quickly. We can use it in a self-service way without needing engineering support, which keeps our communications cohesive. Automating processes with Braze is another thing I enjoy. **What do you dislike about Braze?** I would like more AI decisioning and automation so that Braze can run as many functions as possible **What problems is Braze solving and how is that benefiting you?** Braze helps streamline CRM, customer communication, and automating in-product events. Its ease of use and multi-channel engagement allow our team to optimize quickly, perform self-service without engineering, and keep communications cohesive. ### 26. Personalizable, robust yet needs better analytics **Rating:** 4.0/5.0 stars **Reviewed by:** Pauline M. **Reviewed Date:** December 28, 2025 **What do you like best about Braze?** I use Braze for all our company's lifecycle marketing for leads and clients. I like how personalizable and robust it is. I can trust Braze, and I know I will be able to build the complex flows and personalization I need to achieve my goals. I implemented Braze from an in-house tool a few years back, and it was a breeze. **What do you dislike about Braze?** I think the analytics of Braze could really be improved, you realistically cannot analyze anything in Braze. Allow for more KPIs, more personalization in KPIs and analytics, better dashboard creation. **What problems is Braze solving and how is that benefiting you?** I use Braze for lifecycle marketing, it's robust and highly personalizable. I can trust the campaigns, flows, and triggers I set up and build the complex flows and personalization I need to achieve my goals. ### 27. Advanced Segmentation and Ease of Use **Rating:** 4.0/5.0 stars **Reviewed by:** Pachi E. **Reviewed Date:** January 30, 2026 **What do you like best about Braze?** I like how simple it is to use Braze. The segmentation is more comprehensive than the competition, which allows me to use new strategies to capture more sales. I also highly value the implementation of AI, as it predicts the potential needs of the customer. Additionally, it is easy to carry out strategies and other customer contacts, as well as to do remarketing. The initial setup of Braze was very simple. **What do you dislike about Braze?** In principle, everything is fine. **What problems is Braze solving and how is that benefiting you?** I use Braze to acquire new customers and retain existing ones. The segmentation is more comprehensive than the competition. Implement AI to predict customer needs, facilitating strategy and remarketing. It is easy to use and compatible with Salesforce. ### 28. Flexible and Efficient for Cross-Channel Messaging **Rating:** 4.0/5.0 stars **Reviewed by:** Kitty Y. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 27, 2026 **What do you like best about Braze?** I find Braze very flexible and valuable, especially in terms of cross-channel messaging. The platform has a useful AI feature that helps shorten lengthy marketing processes. Additionally, the initial setup was fairly easy. **What do you dislike about Braze?** I find the limited ability to transform data inside the platform a bit problematic. **What problems is Braze solving and how is that benefiting you?** I anticipate Braze could help shorten lengthy marketing processes. It's very flexible, particularly valuable for cross-channel messaging. ### 29. Orchestrated Campaigns and Powerful Personalization **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Entertainment | Small-Business (50 or fewer emp.) **Reviewed Date:** November 02, 2025 **What do you like best about Braze?** What I like best about Braze is how quickly we can go from idea to live - Canvas Flow and reusable templates let us ship and iterate journeys fast. It also builds in rigor with strong A/B/n testing, holdouts, and smart targeting/exits. Personalization scales cleanly through Liquid, Catalogs, and Connected Content across push, in-app, email, and WhatsApp. Overall, the Canvas Flow + experimentation combo is the standout. Customer Support is very solid. **What do you dislike about Braze?** Braze still needs an experienced driver to get the best out of it. Reporting feels a bit fragmented (journey vs. step-level views), QA/preview across locales and devices is clunky at times. I’m hoping for more AI and autonomous features - smarter auto-optimizing paths, creative and frequency recommendations, guardrail-based send suppression, better anomaly detection, and one-click QA to reduce manual lift and make the platform more self-driving. **What problems is Braze solving and how is that benefiting you?** We mostly use Braze to power our users' communication across channels with a main goal of improving engagement and boosting retention. Braze gives us one “brain” for orchestration across push, in-app, email so we stop duplicating logic and launch faster with fewer conflicts. Its A/B tests, holdouts, and path experiments let us iterate rapidly and scale winners. With segmentation and measurement in a closed loop, we are improving attribution and speeding insights for Product and CRM. ### 30. Highly Flexible and Customisable Messaging That Scales with Us **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Mid-Market (51-1000 emp.) **Reviewed Date:** April 27, 2026 **What do you like best about Braze?** Braze’s biggest strength is its flexibility. It’s highly customisable, and messaging to your specific business needs without being constricted is valuable to us as we grow. **What do you dislike about Braze?** The onboarding and implementation experience didn’t match expectations. The technical resource and understanding required to get fully set up, along with the need for better external partner support than was offered by VML, felt downplayed. **What problems is Braze solving and how is that benefiting you?** Being able to fully customise our marketing communications to more specific scenarios. The ability to add a wide variety of channels to those user journeys. AI capabilities and Figma integration really adds value and helps speed up workflows. ### 31. Promising AI Vision and UX, but Needs Clearer Real-World Use Cases from other companies **Rating:** 4.0/5.0 stars **Reviewed by:** Ankit T. | Senior Product Manager, Enterprise (> 1000 emp.) **Reviewed Date:** April 24, 2026 **What do you like best about Braze?** It seemed to all the new age capabilities, they key note was great. Focus on AI both LLMs and Agentic. Over UX of platform looks promising **What do you dislike about Braze?** Nothing in particular stood out. Aside from the keynotes, I didn’t see any clear, specific applications of AI for company use cases. **What problems is Braze solving and how is that benefiting you?** Specifically decisioning and automation Integration with databricks to solve for duplication of data ### 32. Intuitive UI, Fast Campaign Deployment **Rating:** 4.0/5.0 stars **Reviewed by:** Nick B. | Enterprise (> 1000 emp.) **Reviewed Date:** April 24, 2026 **What do you like best about Braze?** I like the simplicity of Braze's UI and how intuitive it is to use. It really speeds up the process of creating canvases and getting campaigns live. **What do you dislike about Braze?** Workaround for downstream measurement can be challenging when building complex multi-stage journeys. **What problems is Braze solving and how is that benefiting you?** Braze helps me by speeding up the process of creating canvases and getting campaigns live, thanks to its simple and intuitive UI. ### 33. Braze: User-Friendly Segmentation That Sparks Creativity **Rating:** 4.0/5.0 stars **Reviewed by:** Cherise S. | Customer Relationship Management Executive, Enterprise (> 1000 emp.) **Reviewed Date:** April 23, 2026 **What do you like best about Braze?** I like that Braze is very user-friendly and makes it easy to get creative with segmentation. **What do you dislike about Braze?** There isn’t anything that stands out that I don’t like about it currently **What problems is Braze solving and how is that benefiting you?** It’s solving a lot of targeting issues. I work in the revenue CRM team and if we want our audience to convert the segmentation needs to be as relative as possible. ### 34. Unmatched Versatility Makes Braze a Playground for Innovation **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Gambling & Casinos | Mid-Market (51-1000 emp.) **Reviewed Date:** December 26, 2025 **What do you like best about Braze?** How versatile it is. I've described it as a "playground" because it really seems limitless with the amount of levers you can pull to make things work the way you want. I've encouraged my team to tinker with all the different features and build a sandbox environment for themselves to get the most out of it. The versatility of Braze is truly unmatched. **What do you dislike about Braze?** Load times. It eats up a ton of memory and creates a burdensome browser experience after only a few sessions. Constantly closing and reopening to refresh the processing speed. **What problems is Braze solving and how is that benefiting you?** Braze is allowing us to integrate our complex offer system and automate promo & message delivery. The benefit is time saved on manual execution. ### 35. Intuitive and Effective, But Needs Better Reporting **Rating:** 4.0/5.0 stars **Reviewed by:** Nahida U. | Content & Campaigns Lead, Enterprise (> 1000 emp.) **Reviewed Date:** April 23, 2026 **What do you like best about Braze?** I like Braze because of how intuitive it is. It's easy to use and offers a lot of learning pathways, making it clear and providing many opportunities to learn. This makes handling customer segmentation and email tasks more manageable. **What do you dislike about Braze?** Reporting **What problems is Braze solving and how is that benefiting you?** Braze solves customer segmentation issues for me, and I love how intuitive and easy it is to use. ### 36. User-Friendly CRM with Room for Enhancement **Rating:** 4.0/5.0 stars **Reviewed by:** Brett S. | Senior Manager, CRM **Reviewed Date:** January 23, 2026 **What do you like best about Braze?** I use Braze for its ease of use and user-friendliness, which makes setting up automations and running A/B tests in real time easy. I also appreciate the reporting capabilities and the creative solutions it offers. The initial setup was very smooth, thanks to the assistance from onboarding contacts. **What do you dislike about Braze?** I think there are some usability things like being able to import static audiences into the campaign builder. I also think it would be great if we could import videos into IAM templates out of the box. **What problems is Braze solving and how is that benefiting you?** Braze helps with ease of use, reporting, and providing creative solutions for our multichannel marketing strategy. ### 37. Great all in one tool for marketing **Rating:** 3.5/5.0 stars **Reviewed by:** Kari F. | Customer Support Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** July 05, 2024 **What do you like best about Braze?** I like all of the options to customize your campaign. **What do you dislike about Braze?** Because of the number of options, it take a little bit to understand where to go and what to do for the desired results **What problems is Braze solving and how is that benefiting you?** All-in-one tool to notify users across multiple platforms without have to create custom materials for each. **Official Response from Andrea Nieto:** > Thanks for your feedback. It’s great to hear you’re finding value in the flexibility and ability to customize campaigns across channels. We also understand that having so many options can take time to navigate. Making it easier to get to the right outcome faster is something we’re continuing to focus on, and your input has been shared with the team. Appreciate you taking the time to share your experience. ### 38. Effortless to Use and Integrates Smoothly **Rating:** 4.0/5.0 stars **Reviewed by:** Andrei D. | Head of CRM, Enterprise (> 1000 emp.) **Reviewed Date:** March 07, 2026 **What do you like best about Braze?** Ease of use, reliability strong data management foundations, AI tools **What do you dislike about Braze?** Reporting is a bit clunky and needs a lot of integrations, you're better of using your internal tools (e.g. Looker, Tableau etc.) **What problems is Braze solving and how is that benefiting you?** Customer comms at scale + orchestration ### 39. Great Personalization and Integrations **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** October 24, 2025 **What do you like best about Braze?** I like the advanced personalization options with Braze, and the ability to integrate with so many other platforms. It makes working with clients in Braze so much easier because the platform can support most client needs and requests through its personalization and integrations. **What do you dislike about Braze?** It'd be helpful to have a chat support option for even quicker responses. The email support is great. However, sometimes the email will go through 1-2 people before we really dig into the solution, and we have to wait to receive a response. With other platforms, chat support gives us immediate support and can help us move past a blocker more immediately. **What problems is Braze solving and how is that benefiting you?** Braze provides great personalization options for B2B and D2C businesses, especially product-based businesses. This benefits our client to personalize emails based on when they signed up, what they purchased, and other detailed profile attributes. ### 40. Powerful customer engagement platform with strong automation features **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Entertainment | Small-Business (50 or fewer emp.) **Reviewed Date:** June 20, 2025 **What do you like best about Braze?** The customer journey builder (Canvas) is probably my favourite part – it makes mapping out campaigns and automations actually enjoyable, which I can’t say for most other platforms. It’s easy to visualise where users are going and make tweaks on the fly. I also like how flexible the segmentation is – being able to target users based on behaviour or custom events has been a game changer for our email and push performance. **What do you dislike about Braze?** There’s definitely a learning curve with some of the more advanced features, especially if you want to get into custom logic or personalisation using Liquid. **What problems is Braze solving and how is that benefiting you?** Braze has really helped us cut down on the time we spend manually building and managing campaigns. We used to jump between multiple tools just to get basic personalisation and automation happening, but now it’s all in one place. ### 41. Great SDK and Marketing Tools, but Exports and Pricing Need Clarity **Rating:** 3.5/5.0 stars **Reviewed by:** Sam J. | Enterprise (> 1000 emp.) **Reviewed Date:** April 23, 2026 **What do you like best about Braze?** The range of tools i.e the SDK for web as well and sms and email marketing. **What do you dislike about Braze?** The current export uses Avro and partitions by export date and not event date. The data points pricing is confusing. **What problems is Braze solving and how is that benefiting you?** Proving segmented customer marketing and the ability to do fast AB testing **Official Response from Andrea Nieto:** > Thanks for the feedback. It’s great to hear you’re getting value from the SDK and cross-channel marketing tools, especially for segmentation and rapid A/B testing. We also appreciate you calling out your experience with exports and pricing clarity. That level of detail is helpful, and we’ve shared your input with the team. Thanks again for taking the time to share your perspective. ### 42. User-Friendly UI with Room for Enhancement **Rating:** 4.0/5.0 stars **Reviewed by:** Sandra S. **Reviewed Date:** November 23, 2025 **What do you like best about Braze?** I like Braze's user interface because I find it particularly easy to navigate. The way campaigns and canvases are organized allows me to efficiently dissect how they are set up and assess their performance. I find the visual structure, especially the visual representation of the Canvas flow, to be very clear and helpful. This clarity aids in monitoring and managing communication campaigns effectively. **What do you dislike about Braze?** I think some really useful elements in Braze could be made more obvious, such as previews, heatmaps, and analytics. Additionally, I feel there could be more customization options for display. **What problems is Braze solving and how is that benefiting you?** I use Braze for user communications, including emails, in-app messages, and SMS. It helps me monitor campaigns effectively. I appreciate the intuitive UI which simplifies campaign tracking and analysis. ### 43. It does what it's supposed to do! **Rating:** 4.0/5.0 stars **Reviewed by:** andrew p. | Mid-Market (51-1000 emp.) **Reviewed Date:** September 30, 2025 **What do you like best about Braze?** I trust braze to do what we tell it to do. Never in my experience with it has it behaved in any way other than what I expected. I find canvases to be flexible and have been able to replace entire other expensive products with clever use of canvases. **What do you dislike about Braze?** Braze lacks flexibility with connecting to external sources. Would love for it to kick off jobs on our backend independent of canvases or users. Wish it could consume a "feed" in csv format. **What problems is Braze solving and how is that benefiting you?** The biggest problem braze solves for me is automation of our promotion engine. That benefits me by deleting a tonnnnn of manual work day in and day out. ### 44. Very Intuitive UX for Building Journeys Across Roles **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Enterprise (> 1000 emp.) **Reviewed Date:** April 23, 2026 **What do you like best about Braze?** Very intuitive to use. Enjoy the user experience and can be used by everyone in all roles to create journeys. **What do you dislike about Braze?** That you have to manually switch between steps, when QA-ing you want to be able to switch quickly but is still a very slow manual process. **What problems is Braze solving and how is that benefiting you?** Braze houses all our crm comms. We use IAM, push, content cards and email. We have just automated our refurb journey so that when a gym is marked for refurb by the operations team, this sets up comms. ### 45. Super Software **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Mid-Market (51-1000 emp.) **Reviewed Date:** June 18, 2025 **What do you like best about Braze?** It's an easy to navigate software once you get the hang of things. **What do you dislike about Braze?** It takes a few steps to log into account and it just shows the email subjects and not the full message. **What problems is Braze solving and how is that benefiting you?** Provides coupon codes for customer accounts, shares when customers are receiving emails, etc. **Official Response from Andrea Nieto:** > Thanks for sharing your feedback. We’re glad to hear Braze becomes easy to navigate once you’re up and running. We also appreciate you calling out the login experience and message visibility. Feedback like this helps us identify where we can simplify workflows and improve usability, and we’ve shared your input with our team. Thanks again for your perspective. ### 46. Seamless Multichannel Marketing with Strong Support **Rating:** 4.0/5.0 stars **Reviewed by:** Selene P. | Senior CRM Manager **Reviewed Date:** February 06, 2026 **What do you like best about Braze?** I really like my experience with Braze; it's great. The constant improvement of the platform and the use of AI stand out to me. The CSM team is also very responsive and attentive to our needs, which makes the experience smooth. **What do you dislike about Braze?** I don't like that the certificates are not free for Braze customers. They should not be paid, at least for the team that works hands-on with the platform. **What problems is Braze solving and how is that benefiting you?** I use Braze for syncing data, building campaigns, and multichannel orchestration. ### 47. Useful tool for many use cases, but pricing is an issue **Rating:** 4.0/5.0 stars **Reviewed by:** Matt P. | Technology Director, Enterprise (> 1000 emp.) **Reviewed Date:** December 28, 2025 **What do you like best about Braze?** Quality documentation, easy to understand and use. **What do you dislike about Braze?** Complex pricing model that requires you to track internal metrics and either avoid or severely limit non-authenticated usage (and can easily cause bill shock when implemented incorrectly) **What problems is Braze solving and how is that benefiting you?** We utilize Braze in several ways across different accounts, such as for marketing automation, sending messages through WhatsApp and SMS, and for personalizing both marketing and non-marketing communications. ### 48. Modern platform for mobile apps and strong professional services **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consumer Services | Enterprise (> 1000 emp.) **Reviewed Date:** January 12, 2024 **What do you like best about Braze?** "Recent improvements in CDI and data integrations have made it easier to bridge Braze with external CDPs like Snowflake and Hightouch. The flexibility of the API ecosystem continues to stand out, especially with support for alias handling and advanced identity resolution. Enhanced journey orchestration and preference center capabilities also help streamline cross-brand communication." **What do you dislike about Braze?** Identity management and subscription syncs still require workarounds in some cases (e.g., alias-only profiles via API, global opt-in logic). Product release cycles can take months to address essential use cases such as Supression Lists or advanced subscription handling. More out-of-the-box flexibility in dashboards and native preference center solutions would reduce the need for custom engineering. **What problems is Braze solving and how is that benefiting you?** As a user, Braze has been instrumental in scaling our lifecycle automation and implementing High-Value Areas (HVAs) strategies. It has enabled us to create sophisticated customer segmentation, leading to more targeted and efficient marketing campaigns. The platform's GenAI feature has been particularly useful in personalizing customer experiences. Additionally, Braze's dynamic content via APIs has allowed us to create more flexible and responsive campaigns. Overall, Braze has significantly enhanced our CRM capabilities. ### 49. Intuitive Targeting with Room for Integration Improvement **Rating:** 3.5/5.0 stars **Reviewed by:** Gurvir M. | Enterprise (> 1000 emp.) **Reviewed Date:** April 23, 2026 **What do you like best about Braze?** I find Braze very intuitive, which makes sending targeted offers with higher conversion rates easier. **What do you dislike about Braze?** Integrating data science models **What problems is Braze solving and how is that benefiting you?** I use Braze for segmenting and sending targeted offers, which results in higher conversion. It's very intuitive, making the process smooth. **Official Response from Andrea Nieto:** > Thanks for your feedback. It’s great to hear Braze is helping you easily segment audiences and drive stronger conversion through targeted offers. We also appreciate you calling out the challenges around integrating data science models. That’s an important area, and your input has been shared with our team. Thanks again for sharing your perspective, it helps us keep evolving the platform. ### 50. User-Friendly Platform with Promising AI That Needs More Trust **Rating:** 3.5/5.0 stars **Reviewed by:** Lauren C. | Enterprise (> 1000 emp.) **Reviewed Date:** April 23, 2026 **What do you like best about Braze?** It’s very user-friendly for customers new to the platform **What do you dislike about Braze?** The AI tools are great but it’s hard to ‘trust’ they are accurate. **What problems is Braze solving and how is that benefiting you?** It helps drive new users to our platform, which in turn drives ad revenue to the business. **Official Response from Andrea Nieto:** > Thanks for sharing your feedback. It’s great to hear Braze is easy to use, especially for those getting started on the platform. We also understand your point around trust in AI outputs. That’s an important area, and we’re continuing to focus on improving transparency and reliability so teams can use these capabilities with greater confidence. Your input has been shared with the team. Appreciate you taking the time to share your experience, it helps us continue to improve. ## Braze Discussions - [Have you found a landing page solution that is buildable with Braze or a third party?](https://www.g2.com/discussions/have-you-found-a-landing-page-solution-that-is-buildable-with-braze-or-a-third-party) - 1 upvote - [View Braze pricing details and edition comparison](https://www.g2.com/products/braze/reviews?filters%5Bnps_score%5D=4&page=2§ion=pricing&secure%5Bexpires_at%5D=2026-08-14+08%3A21%3A42+-0500&secure%5Bsession_id%5D=ce464971-f7bb-43c6-961b-34d2704f5028&secure%5Btoken%5D=bccfacd4fd4da026bfde8398386501c03b84b6f05ccc2c0e21ede042531fbab5&format=llm_user) ## Braze Integrations - [Adobe Campaign](https://www.g2.com/products/adobe-campaign/reviews) - [Amazon Redshift](https://www.g2.com/products/amazon-redshift/reviews) - [Amazon S3 Glacier](https://www.g2.com/products/amazon-s3-glacier/reviews) - [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) - [AppsFlyer](https://www.g2.com/products/appsflyer/reviews) - [ClickHouse](https://www.g2.com/products/clickhouse/reviews) - [Databricks](https://www.g2.com/products/databricks/reviews) - [Domo](https://www.g2.com/products/domo/reviews) - [Drupal](https://www.g2.com/products/drupal/reviews) - [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) - [Google Ads](https://www.g2.com/products/google-ads/reviews) - [Google BigQuery Data Transfer Service](https://www.g2.com/products/google-bigquery-data-transfer-service/reviews) - [Google Cloud BigQuery](https://www.g2.com/products/google-cloud-bigquery/reviews) - [Google Cloud Storage](https://www.g2.com/products/google-cloud-storage/reviews) - [Lob](https://www.g2.com/products/lob/reviews) - [Lokalise](https://www.g2.com/products/lokalise/reviews) - [Looker](https://www.g2.com/products/looker/reviews) - [Mention Me](https://www.g2.com/products/mention-me/reviews) - [Meta Audience Network](https://www.g2.com/products/meta-audience-network/reviews) - [Mixpanel](https://www.g2.com/products/mixpanel/reviews) - [Movable Ink](https://www.g2.com/products/movable-ink/reviews) - [mParticle by Rokt](https://www.g2.com/products/mparticle-by-rokt/reviews) - [Nucleus](https://www.g2.com/products/nucleus-security-inc-nucleus/reviews) - [PAR Punchh](https://www.g2.com/products/par-punchh/reviews) - [Redpoint Customer Data Platform](https://www.g2.com/products/redpoint-customer-data-platform/reviews) - [Saleor Commerce](https://www.g2.com/products/saleor-commerce/reviews) - [Shopify](https://www.g2.com/products/shopify/reviews) - [Simon AI](https://www.g2.com/products/simon-ai/reviews) - [Snowflake](https://www.g2.com/products/snowflake/reviews) - [Tableau](https://www.g2.com/products/tableau/reviews) - [Tally](https://www.g2.com/products/tally-forms-tally/reviews) - [Talon.One](https://www.g2.com/products/talon-one/reviews) - [TikTok Ads](https://www.g2.com/products/tiktok-ads/reviews) - [Treasure Data Customer Data Platform](https://www.g2.com/products/treasure-data-customer-data-platform/reviews) - [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) ## Braze Features **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Additional Functionality** - Tagging - Natural Language Processing - Data Extraction - Multi-Language - Predictive Analytics - Drag & Drop - Speech Recognition - Reporting/Analytics - Data Storage Management - Virtual Personal Assistant (VPA) - AI Copilot - Customer Segmentation - Collaboration Tools - Data Import/Export - Generative AI - For eCommerce - Role-Based Permissions - Customizable Branding - Search/Filter - Monitoring - Document Management - API - Data Visualization - Trend Analysis - Machine Learning - Access Controls/Permissions - Alerts/Escalation - Performance Metrics - Real-Time Data - Third-Party Integrations - Mobile App - Multiple Data Sources - For Sales Teams/Organizations - Sentiment Analysis - Activity Dashboard - Chatbot - Workflow Automation **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization - Conversion Rate Optimization - Multivariate Testing - Customizable Forms **Campaigns** - Customize - Scheduling - Retarget - Segmentation - Triggered Notifications - Customer Segmentation **Segmentation** - A/B Testing - Customer Profiles **Templates** - Text and Themes - Proofing - Mobile Responsive **Text Messaging** - Bulk SMS - Two-Way Text Messaging - Text Scheduler - Automatic Replies - Automatic URL Shortening - MMS Marketing - Personalization - Transactional SMS - Link Shortening - SMS Messaging - Scheduled Messaging - Chat/Messaging - 2-Way Messaging **Platform Basics** - Dynamic Segmentation - Journey Optimization **WhatsApp Messaging - WhatsApp Marketing** - Transactional Messages - Bulk WhatsApp Messaging - Conversational Messaging - Personalization - Promotional Messages - Automated Replies **Agentic AI - Personalization** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making - Third-Party Integrations **Messaging - RCS Business Messaging** - Personalization - Rich Media - Interactive Messages - Branded Templates - Automation - Conversational RCS - Transactional RCS - Promotional RCS **Performance Optimization & Learning - AI Marketing Agents** - Send-Time Optimization - Autonomous A/B Testing **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Email Tracking - CRM Lead Integration - Third-Party Integrations - Real-Time Data - Social Marketing - Email Marketing - Multi-Channel Marketing - Conversion Tracking - ROI Tracking - Activity Tracking - Engagement Tracking - Campaign Segmentation - Search Marketing - SMS Marketing - Website Visitor Tracking **Analysis** - Application Attribution - Campaign Analysis - Uninstall Tracking - Activity Dashboard - Multi-Channel Attribution - ROI Tracking - Engagement Tracking - Behavior Tracking - Activity Tracking - Conversion Tracking **Analytics** - Campaign Performance - Audience Insights - Drip Campaigns **Targeting** - Behavioral Targeting - Contextual Targeting **Edit** - Pre-Made - Build - HTML **Platform Data** - Journey Reporting - Trends Reporting - Dashboards - Advanced Data Filtering **WhatsApp Business Platform - WhatsApp Marketing** - Segmentation - API Integration - Analytics **Security / Verification - RCS Business Messaging** - Verified Sender - Encryption - Authentication **Autonomous Campaign Orchestration - AI Marketing Agents ** - End-to-End Campaign Execution - Goal-Based Campaign Planning - Cross-Channel Orchestration - Conversational Campaign Setup - Real-Time Campaign Adaptation **AI Personalization - Personalization** - Predictive Recommendations - Audience Segmentation - Adaptive Content **Additional Functionality** - AI Copilot - Engagement Tracking - Content Management - Visual Analytics - Real-Time Analytics - Behavior Tracking - Website Personalization - Recommendations - Real-Time Reporting - Content Analytics - Behavioral Targeting - Account Based Marketing - Website Analytics - Customer Segmentation - Customer Profiles - Template Management - Multi-Channel Marketing - Customizable Branding - Alerts/Notifications - API - Abandoned Cart Saver - Drag & Drop - Contextual Targeting - Experience Management - Campaign Management - Generative AI - WYSIWYG Editor - Reporting/Analytics - Activity Dashboard - Multi-Campaign - Campaign Segmentation - A/B Testing - Customizable Forms - Email Marketing **Campaign Management** - Campaign Management - Workflow Management - Template Management **Campaigns** - Proximity Marketing - Alerts/Notifications - Bulk SMS - Two-Way Text Messaging - Email Campaigns - Audience Segmentation - Campaign Segmentation - Drip Campaigns - Multi-Campaign - Email Marketing - Multi-Channel Marketing - Location-Based Marketing - SMS Marketing - Real-Time Notifications - Mobile Alerts **Triggered Content** - Geofencing - Triggered Emails - Triggered Messages **Logistics** - Analytics - Issues - Integrations **Optimization** - A/B Testing - Personalization - Rich Notifications - Integrations - App Notifications - SMS Notifications - Web Notifications **Platform Additional Functionality** - Journey Mapping - Integrations **Agentic AI - AI Agents** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Analytics / Deliverability - RCS Business Messaging** - Read Receipts - Analytics - SMS Fallback **AI Content Generation - AI Marketing Agents ** - Dynamic Content Optimization - AI Copy Generation - Personalized Content Creation - Generative AI - Lead Generation - Ad Optimization **Social** - Social Sharing - Social Media Advertising - Drip Campaigns - Multi-Campaign **Engagement** - Coupons and Promotions - Social Promotion **Personalized Content** - Recommendation Engine - Personalized Discounts - Website Personalization **SMS Platform** - Reporting - Marketing Automation - Short Codes - API Integration - QR Codes **Generative AI** - AI Text Generation **Agentic AI - Customer Journey Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Agentic AI - Push Notification** - Autonomous Task Execution - Adaptive Learning - Proactive Assistance - AI/Machine Learning **AI - RCS Business Messaging** - AI **Audience Intelligence & Segmentation - AI Marketing Agents ** - Predictive Modeling - Behavioral Triggering - Predictive Audience Segmentation - Marketing Automation - AI Writing Assistant **Additional Functionality** - Multi-Channel Marketing - API - Drag & Drop - Communication Management - Event Triggered Actions - Multi-Language - Reporting/Analytics - Template Management - Geotargeting - Customer Journey Mapping - Subscriber Management - Generative AI - Visual Workflow Management - Authentication - Conversion Tracking - Behavior Tracking - Engagement Tracking - Contact Management - AI Copilot - Campaign Management - Notification Editor - Workflow Automation **Reporting & Analytics** - Basic Reporting - Revenue Analytics - Behavior Analytics - Real-Time Analytics - Campaign Analytics - Website Analytics - Visual Analytics - Sales Analytics **Platform** - Optimization - Integrations - Mobile Marketing - Internationalization - Social Media Integration - Third-Party Integrations **Agentic AI - Personalization Engines** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - SMS Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Natural Language Interaction - Proactive Assistance - Decision Making - Third-Party Integrations - Campaign Planning - Multi-Language **Agentic AI - Email Template Builder** - Autonomous Task Execution - Cross-system Integration **Integrations & Data Connectivity - AI Marketing Agents ** - Event & Data Ingestion - CRM & CDP Integration - Third-Party Integrations **Additional Functionality** - Grammar Check - Campaign Analytics - For Marketing and Advertising - AI Copilot - Content Ideas - Trend Analysis - SMS Marketing - Performance Metrics - Email Marketing - Chat/Messaging - Reporting/Analytics - Competitor Monitoring - Alerts/Notifications - Content Marketing - API - Predictive Analytics - Personalization - Template Management - Behavior Analytics - AI/Machine Learning - Text Editing - Collaboration Tools - Dashboard - Campaign Management - SEO Management - Natural Language Processing - Product Recommendations - Tone Selection - Chatbot - Keyword Research Tools - Marketing Management - Brand Guidelines - Omnichannel Outreach **Platform** - Customization - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Lead Generation - Content Management - Lead Management - List Management - Mobile Access **Agentic AI - Mobile Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Campaign Planning **AI Automation - SMS Marketing** - AI SMS **Additional Functionality** - Visual Analytics - Autoresponders - Landing Pages/Web Forms - Campaign Analytics - Reporting & Statistics - Campaign Scheduling - Contact Management - Text-to-Win - CRM - AI Copilot - Data Import/Export - Contextual Targeting - Real-Time Data - Mobile Access - API - Coupons - Customizable Templates - Drag & Drop - A/B Testing - Generative AI - Real-Time Analytics - Campaign Management - Event Triggered Actions - Real-Time Reporting - Contact Database - Customizable Branding - Reminders **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Campaign Planning **AI Content Generation - SMS Marketing** - AI SMS **Additional Functionality** - Campaign Scheduling - Reputation Management - Polls/Voting - Compliance Management - Customer Segmentation - Landing Pages/Web Forms - AI Copilot - API - Text-to-Win - Mobile Coupons - Natural Language Processing - Customizable Templates - Drip Campaigns - Contact Management - Activity Tracking - Communication Management - Reporting/Analytics - Keyword Tracking - Multi-Campaign - Mass Texting - Interaction Tracking - Alerts/Notifications - Consent Management - Engagement Tracking - Open Rate Tracking - Generative AI - Automated Responses - Reporting & Statistics - Templates - Survey Builder - Contact Database - Real-Time Notifications - Customizable Fields - Reminders - Mobile Alerts - Automated Scheduling - Campaign Management - MMS - Event Triggered Actions - Mobile Keywords - Audience Targeting - Activity Dashboard - Template Management - Autoresponders - Survey/Poll Management **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications - Social Media Integration **Additional Functionality** - Social Promotion - Customizable Branding - Monitoring - CRM - Reporting & Statistics - Live Chat - Customer Journey Mapping - Generative AI - Mass Texting - Drag & Drop - Email Templates - Automated Scheduling - Campaign Scheduling - AI Copilot - Social Media Monitoring - Activity Dashboard - Lead Capture - Customizable Templates - Marketing Automation - Event Triggered Actions - Marketing Calendar - Customizable CTAs - Multi-Channel Communication - Data Import/Export - Lead Qualification ## Top Braze Alternatives - [Iterable](https://www.g2.com/products/iterable/reviews) - 4.4/5.0 (814 reviews) - [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) - 4.0/5.0 (4,385 reviews) - [Insider One](https://www.g2.com/products/insider-one/reviews) - 4.8/5.0 (1,398 reviews)