--- title: Braze Reviews meta_title: 'Braze Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 1689 reviews by the users' company size, role or industry to find out how Braze works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 1689 scale: '5' date_modified: '2026-08-14' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Braze Reviews **Vendor:** Braze **Category:** [Push Notification Software](https://www.g2.com/categories/push-notification) **Average Rating:** 4.5/5.0 **Total Reviews:** 1,689 ## About Braze Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging.™ Braze helps brands deliver great customer experiences that drive value both for consumers and for their businesses. Built on a foundation of composable intelligence, BrazeAI™ allows marketers to combine and activate AI agents, models, and features at every touchpoint throughout the Braze Customer Engagement Platform for smarter, faster, and more meaningful customer engagement. From cross-channel messaging and journey orchestration to Al-powered decisioning and optimization, Braze enables companies to turn action into interaction through autonomous, 1:1 personalized experiences. Braze has repeatedly been recognized as a Leader in marketing technology by industry analysts, and was voted a G2 “Best of Marketing and Digital Advertising Software Product” in 2025. Braze was also named a 2025 Best Companies To Work For by U.S. News & World Report, a 2025 America’s Greatest Companies by Newsweek, and a 2025 Fortune Best Workplace in Technology™ by Great Place To Work®. The company is headquartered in New York with 15 offices across the Americas, EMEA, and APAC. Learn more at braze.com. ## Braze Pros & Cons **What users like:** - Users appreciate Braze for its **user-friendly and intuitive design** , making it easy to learn and scalable to needs. (385 reviews) - Users find Braze's **intuitive interface** facilitates easy learning and effective implementation of personalized messaging campaigns. (189 reviews) - Users appreciate the **effortless automation** capabilities of Braze, enabling seamless multichannel messaging campaigns and personalization. (151 reviews) - Users praise Braze for its **responsive customer support** , making the implementation and usage experience seamless and enjoyable. (151 reviews) - Users appreciate the **user-friendly multitasking capabilities** of Braze, enabling stable, effective communication across diverse channels. (151 reviews) - Users appreciate Braze's **flexibility and user-friendly interface** , making it easy to tailor for various needs. (140 reviews) - Personalization (130 reviews) - Users value the **easy-to-use customer engagement tools** of Braze, significantly enhancing their marketing strategies and communications. (129 reviews) - Integrations (123 reviews) - User Interface (122 reviews) **What users dislike:** - Users find the **learning curve steep** , requiring time and support to fully grasp Braze's platform and features. (159 reviews) - Users feel the lack of **missing features** hampers their experience, particularly in customization and reporting capabilities. (149 reviews) - Users find Braze can feel **overly complex for simple surveys** and its pricing lacks transparency, complicating usage. (102 reviews) - Users feel the **limited features** of Braze hinder effective analytics and feedback collection, impacting usability for simple tasks. (93 reviews) - Users face a **steep learning curve** with Braze, making initial onboarding and feature mastery challenging. (86 reviews) - Difficult Learning (76 reviews) - Not Intuitive (68 reviews) - Complexity (63 reviews) - Reporting Issues (62 reviews) - Data Management (60 reviews) ## Braze Reviews ### 1. A powerful tool if the limitations don't hold you back from creating successful marketing programs **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Enterprise (> 1000 emp.) **Reviewed Date:** October 12, 2022 **What do you like best about Braze?** Online training is comprehensive and interesting to keep learner engaged. Haven't run into any bugs. Customer Sucess is helpful **What do you dislike about Braze?** If you're integrating Braze into your tech stack, can run into limitations or bumps depending on how complex the integration becomes **What problems is Braze solving and how is that benefiting you?** All in one platform for email, push, sms messaging and automations ### 2. Advanced capabilities across channels **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Enterprise (> 1000 emp.) **Reviewed Date:** September 15, 2022 **What do you like best about Braze?** Great for multi channel canvas flows and experimentation. Intelligent timing and channel features make sending messages at the right time and right channel easier **What do you dislike about Braze?** Not being able to segment results easily post campaign launch. Heat map for emails not working for us as we use APIs to pull the content into our emails. **What problems is Braze solving and how is that benefiting you?** Increasing retention, app installs and conversions across all of our campaigns. ### 3. Very good CRM **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** September 16, 2022 **What do you like best about Braze?** Canvas, email personalization and integrating Braze with a lot of nice external tools is what makes it one of the best CRM solutions so far in the market **What do you dislike about Braze?** Braze sometimes limits some parameters and doesn't let it be configurable. Example: number of pushes sent per minute not less than 50 **What problems is Braze solving and how is that benefiting you?** Braze is responsible for all transactional and non-transactional communications with our customers ### 4. Great functionality, not the easiest interface **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Package/Freight Delivery | Mid-Market (51-1000 emp.) **Reviewed Date:** October 25, 2022 **What do you like best about Braze?** Reliability of functions, details you can use, testing works amazing **What do you dislike about Braze?** Reporting -> interface could be more user-friendly, simplicity -> even small campaigns require a lot of steps **What problems is Braze solving and how is that benefiting you?** Basically responsible for all our CRM efforts -> helps us engaging and improving our CVR ### 5. Powerful & easy to use **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Entertainment | Small-Business (50 or fewer emp.) **Reviewed Date:** September 19, 2022 **What do you like best about Braze?** The amount of features is incredible. Whatever you want to be able to do Braze can do it. **What do you dislike about Braze?** The email tools are a little limited. They're perfect for simple marketing emails but limited if you're trying to do more. **What problems is Braze solving and how is that benefiting you?** Braze helps us simplify the process of engaging with our users across multiple channels in an automated but personalized way ### 6. helpful CRM platform for tracking user funnel progression **Rating:** 4.0/5.0 stars **Reviewed by:** Naza S. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** November 16, 2022 **What do you like best about Braze?** Customization options to track user journey. **What do you dislike about Braze?** do not know if we're maximizing all Braze functionality. **What problems is Braze solving and how is that benefiting you?** Understanding where our customers are in our onboarding process, being able to retarget cold leads. ### 7. Best CRM Platform + Customer Support **Rating:** 4.0/5.0 stars **Reviewed by:** Nadiah H. | Regiona CRM Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** July 05, 2022 **What do you like best about Braze?** - Intuitive platform that can be easily picked up by the most beginner to advanced users - Good amount of customization that allows for sophisticated, multi-channel marketing campaigns - Strong segmentation capabilities - Reliable and responsive customer support and account managers **What do you dislike about Braze?** - Needs more flexibility in implementing global message capping rules - More intuitive tagging feature to manage campaigns - Sometimes not flagging errors in campaign setup, segment, liquid code, etc., which would help in debugging **What problems is Braze solving and how is that benefiting you?** Sending personalized messages efficiently and at scale, across multiple channels and at the right customer touchpoints. ### 8. POWERFUL TOOL IF YOU KNOW HOW TO LEVERAGE IT **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Internet | Enterprise (> 1000 emp.) **Reviewed Date:** October 25, 2022 **What do you like best about Braze?** A/B TESTING CAPABILITIES ARE THE MOST USEFUL FOR WHAT I DO. **What do you dislike about Braze?** SPEED OF DATA SYNCING CAN SLOW DOWN MY PROCESS WHEN PUTTING TOGETHER REPORTS OR PUSH NOTIFICAITONS **What problems is Braze solving and how is that benefiting you?** BRAZE HELPS ME TO OPTIMIZE MY CONTENT ### 9. Good **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Furniture | Small-Business (50 or fewer emp.) **Reviewed Date:** January 12, 2023 **What do you like best about Braze?** - Real-time trigger and segmentation - Canvas **What do you dislike about Braze?** - Revenue tracking based on last click attribution - Limited format (e.g. IAM) **What problems is Braze solving and how is that benefiting you?** - Acqurie new customer - Retain existing customer ### 10. Great, reliable and advanced platform **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Online Media | Small-Business (50 or fewer emp.) **Reviewed Date:** December 04, 2022 **What do you like best about Braze?** The flexibility with the canvases and ease of designing and implementing the journeys. **What do you dislike about Braze?** Some features are not as user friendly for the marketing team (e.g updating user subscriptions and attributes, ingesting new data) **What problems is Braze solving and how is that benefiting you?** Powering our cross channel communication whilst retaining a single view of customer. ### 11. Braze has helped my company scale and engage with our customers in an incredible way **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consumer Electronics | Mid-Market (51-1000 emp.) **Reviewed Date:** September 15, 2022 **What do you like best about Braze?** Braze has helped my company scale and engage with our customers that had huge positive results for retention, engagement, and revenue. the way we can set up custom in-app messages allows us to really hone in on where users are engaging and allows us to re-engage later. **What do you dislike about Braze?** The support was not as quick or thorough as we would have liked it to be. **What problems is Braze solving and how is that benefiting you?** Braze helps us build out and automate personalized customer journeys that aids them through onboading, retention, and more. ### 12. Powerful, customizable cross-channel communication platform **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** September 21, 2022 **What do you like best about Braze?** Braze has done its best job to make building automated flows easy and approachable. **What do you dislike about Braze?** The setup process is lengthy and complicated. No native integration with Salesforce. **What problems is Braze solving and how is that benefiting you?** Braze makes it easy to manage all your communication channels in one place. ### 13. Very user friendly engagement platform **Rating:** 4.0/5.0 stars **Reviewed by:** Jeanette H. | Head of CRM, Mid-Market (51-1000 emp.) **Reviewed Date:** August 03, 2022 **What do you like best about Braze?** Its easy to extract data from braze Reporting tools are really outstanding and the support is really amazing **What do you dislike about Braze?** Some reporting stats of how unique opens are calculated or total clicks containing unsubscribes is a bit misleading imo **What problems is Braze solving and how is that benefiting you?** storing new user attributes against their profiles Measuring uplift of crm activities on the business creating complex user journeys to ensure treatment success ### 14. Good for apps and larger teams **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** October 25, 2022 **What do you like best about Braze?** Braze can do pretty in-depth complicated things that are really impressive. But you need a lot of dedicated tech support to make it happen. **What do you dislike about Braze?** Difficult set up, hard to do complicated things without a dedicated engineer. Required more engineering support than we thought it would. **What problems is Braze solving and how is that benefiting you?** Automated user journeys across life cycles, and great segmentation. ### 15. Most capable CRM platform **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Enterprise (> 1000 emp.) **Reviewed Date:** July 22, 2022 **What do you like best about Braze?** The API capabilities are key to enabling any use cases and ideas that we've received from the business **What do you dislike about Braze?** We have to build custom exports of subscription preferences and user profiles to our data warehouse. **What problems is Braze solving and how is that benefiting you?** Automating the personalized consumer journeys our marketing and business teams have brought to us which saves our teams from handling these campaigns manually. ### 16. PM **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** November 22, 2022 **What do you like best about Braze?** Ability to empower non-engineer teams to spin up communication. Experimentation on messaging and different communication types. . **What do you dislike about Braze?** Blockers are not fully defined during implementation. **What problems is Braze solving and how is that benefiting you?** Braze is solving for our messaging gap. ### 17. Braze is an complete platform that is easy to use for everyone **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** May 27, 2022 **What do you like best about Braze?** Braze has a very user-friendly and elaborate interface. This gives marketers a lot of options to create messages easily, without needing a lot of help from development. **What do you dislike about Braze?** The reporting options are somewhat limited so you need to build your own dashboarding to have a good overview of the performance. **What problems is Braze solving and how is that benefiting you?** With Braze we can reach our customers across multiple channels easily with service updates and marketing notifications. Because everything is in the same platform you can manage contact pressure properly. ### 18. Great tool. Great service. **Rating:** 4.0/5.0 stars **Reviewed by:** M. Juliansyah P. | Operations @ Kyong, Enterprise (> 1000 emp.) **Reviewed Date:** June 22, 2022 **What do you like best about Braze?** Fast audience builder & count. Holistic orchestration tool (canvas). **What do you dislike about Braze?** Segmentation options are a bit lacking, sometimes making us very difficult to create a segment with criteria that we want. **Recommendations to others considering Braze:** If you'd like to use one of the best-in-class mobile marketing platform, go for it. **What problems is Braze solving and how is that benefiting you?** Creating automated campaigns that involves dynamic values via event properties, attributes, connected content, and liquid tempating. ### 19. Braze is a highly functioning CRM software with minimal issues **Rating:** 4.0/5.0 stars **Reviewed by:** Erin T. | Senior CRM Coordinator, Mid-Market (51-1000 emp.) **Reviewed Date:** September 13, 2022 **What do you like best about Braze?** High visibility with collaborative tools **What do you dislike about Braze?** Crashes sometimes and errors are not able to figured out **What problems is Braze solving and how is that benefiting you?** Engagement and scalability ### 20. intuitive and easy to use **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** October 26, 2022 **What do you like best about Braze?** Freedom to create truly omni channel marketing **What do you dislike about Braze?** The support for smaller businesses has always felt like an after thought **What problems is Braze solving and how is that benefiting you?** Always improving the features ### 21. Our go to platform for Email, Push and Content Cards **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Enterprise (> 1000 emp.) **Reviewed Date:** July 28, 2022 **What do you like best about Braze?** Braze is very user friendly and easy to learn especially for someone from a non-technical background **What do you dislike about Braze?** The reporting part of the platform still needs a lot of improvement **What problems is Braze solving and how is that benefiting you?** We use Braze for our B2C communications i.e. for emails, push and in-app marketing. It helps reach our users most effectively. I love the automation capabilities Braze offers. ### 22. High powered platform, at a high price. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Online Media | Small-Business (50 or fewer emp.) **Reviewed Date:** July 05, 2022 **What do you like best about Braze?** Great training, and documentation + User Interface **What do you dislike about Braze?** Data event discrepancies, and expense for predictive tools **What problems is Braze solving and how is that benefiting you?** Cross channel promotion. It's helping us communicate to our users across channel ### 23. amazing CLM tools to reach the customers that matters **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Broadcast Media | Enterprise (> 1000 emp.) **Reviewed Date:** April 26, 2022 **What do you like best about Braze?** easy to set up push notifications & EDM campaigns with just a few clicks **What do you dislike about Braze?** difficult to extract bounced emails details. Recurring API campaigns data is not presented on a "per message sent" basis. **What problems is Braze solving and how is that benefiting you?** We wanted to have a better CLM tool, one with integrated solutions for Push Notifications & EDM, and Braze addressed our requirements. ### 24. The most complete customer engagement platform **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Internet | Small-Business (50 or fewer emp.) **Reviewed Date:** June 16, 2022 **What do you like best about Braze?** Canvas is a really powerful product to orhcestrate your campaigns **What do you dislike about Braze?** The interface looks sometimes to be renewed **What problems is Braze solving and how is that benefiting you?** Being able to manage the campaigns sent via the different channels ### 25. Intuitive interface with appropriate amount of flexibility **Rating:** 4.0/5.0 stars **Reviewed by:** stephanie c. | Customer Lifecycle Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** January 24, 2022 **What do you like best about Braze?** Visualize charts and able to select conversion metrics which have not been seen in other major providers. This helps tremendously to tailor metrics according to different campaigns. **What do you dislike about Braze?** Need multiple clicks to see performance of campaigns, e.g. reach, conversion% **What problems is Braze solving and how is that benefiting you?** Email marketing management and lifecycle campaign management. Use of flexible webhooks is powerful ### 26. Great tool **Rating:** 4.0/5.0 stars **Reviewed by:** Özgür A. | CRM manager, Mid-Market (51-1000 emp.) **Reviewed Date:** January 19, 2022 **What do you like best about Braze?** Great tool to work with. It is very user-friendly and always makes CRM fun. **What do you dislike about Braze?** The fact that I cannot enlarge my segments due to insufficient duration for keeping customer behaviors as data, would be great to be fixed in the future. **What problems is Braze solving and how is that benefiting you?** It helps me to reach my customer effectively via various channels. ### 27. I found Braze easy to learn and advance but a bit challenging to master. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** July 29, 2021 **What do you like best about Braze?** Braze LAB, without a doubt. This is something I have enjoyed and it helped me learn the product and improve my Marketing Ops skills. And the best part, it's not only for beginners and super helpful just to go back and refresh your knowledge. **What do you dislike about Braze?** I really think that the Canvas building process can be simpler or better visualized. I don't have a direct recommendation on how to do this, but sometimes when building a complex user journey, it can get confusing for both the builders and those looking at the finished product. **What problems is Braze solving and how is that benefiting you?** Basically, we are reaching out to every registered customer through Braze and it has helped us by allowing us to use braze on 3 different channels: Email, Push, and InApp. It's super useful to be able to use one tool for all relevant channels and to be able to create multi-channel content. ### 28. Good but can be better **Rating:** 4.0/5.0 stars **Reviewed by:** Rishabh S. | Engineering Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** April 11, 2022 **What do you like best about Braze?** Good documentation for marketers and product managers **What do you dislike about Braze?** Would like to see improved documentation for engineers **What problems is Braze solving and how is that benefiting you?** Lifecycle marketing ### 29. Head of Lifecycle Marketing **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Internet | Small-Business (50 or fewer emp.) **Reviewed Date:** January 13, 2022 **What do you like best about Braze?** The interface is user friendly, and there are a lot of resources available for people to use. **What do you dislike about Braze?** Features are slower to roll out especially when it is launched for others. **What problems is Braze solving and how is that benefiting you?** Providing users the right engagement and communication at the right time to keep them engaged with the product. ### 30. VERY COMPLEX **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consumer Services | Mid-Market (51-1000 emp.) **Reviewed Date:** November 30, 2021 **What do you like best about Braze?** The experience my company had managing braze and setting it up is not good. It required 2 heads of CRM from big firms. The first one fail to do basics and the second one barely set up the basin flows to use it properly **What do you dislike about Braze?** It is difficult to set up the communications flows compared to other tools that are a bit more simple. So it requires a very complicated set up and a specialized team for the implementation **What problems is Braze solving and how is that benefiting you?** Customer campaigns Marketing Send notifications Email the NPS Workflows, etc ### 31. Braze - Smooth Send Experience **Rating:** 4.0/5.0 stars **Reviewed by:** Kimberly W. | CRM Tech Lead, Mid-Market (51-1000 emp.) **Reviewed Date:** July 07, 2021 **What do you like best about Braze?** Setting up multi-channel journies is pretty seamless **What do you dislike about Braze?** the content management is not very strong and requires users to look for external solutions; the monitoring of sends is pretty non-existent without external or manual effort **Recommendations to others considering Braze:** Braze has very decent partners that integrate well, and the rest APIs available to connect with Braze are very good **What problems is Braze solving and how is that benefiting you?** we have different channels we use to send communications, and Braze allows us to setup and manage those sends quickly ### 32. Braze has shown us a world of possibilities to provide users with highly personalized experiences.💡 **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** August 25, 2021 **What do you like best about Braze?** Braze is pretty intuitive and easy to pick up. Braze makes testing pretty simple, and visually helps me to create and understand elaborate user experiences. **What do you dislike about Braze?** I don't love Braze's reporting functionalities. I don't find them to be as neat or as broken out as I would hope for them to be. Right now my team and I are heavily reliant on Braze's "tagging" feature to build elaborate reports. **What problems is Braze solving and how is that benefiting you?** We're helping to convert and retain users above all. We're providing personalized, intuitive experiences that deliver the right comms at the right time. Intelligent timing has been a game-changer for us. ### 33. Powerful engagement platform **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.) **Reviewed Date:** January 27, 2021 **What do you like best about Braze?** Braze is a powerful all-in-one platform for email, push notifications, in-app messaging, SMS, web push, web messaging, and content cards. Braze has been a great partner, listening to feedback and taking product recommendations back to the appropriate teams. We've had great success using Braze. It has introduced many features that have helped our team's ability to scale new products and engage our user base. Braze has great personalization tools such as Liquid Logic, Connected Content, and webhooks that allow us to create unique, one-to-one journeys for our users that drive clear impact. **What do you dislike about Braze?** Braze is quite expensive, as you have to pay for data point consumption. Once you've reached a level of sophistication with your attributes, events, and general scale, you are paying a lot to maintain and consume data required for developing engagement programs through Braze. Braze could improve upon its reporting capabilities as well as Canvas. The engagement report tool is clunky and difficult to use. Canvas is a great journey tool in theory, but there are many nuances with it that make it difficult to use. The team also recently implemented SMS as a new channel. As one of the first Braze customers to do so, the road to implementation was quite rocky. Braze could improve upon their onboarding processes for new products and features. **Recommendations to others considering Braze:** Make sure to investigate deeply what features you would leverage, and forecast clearly any associated costs to attributes, events, and other data points you would need to be successful with Braze as each data point consumed is a cost. **What problems is Braze solving and how is that benefiting you?** Braze allows the team to create relationships with our users and keep them engaged. We have the ability to trigger a variety of communication types after key actions or behaviors without our product to nurture every stage of the lifecycle and funnel. Braze has powerful personalization features that improve overall campaign performance. Braze is also a key element to our ability to launch and scale new products or features. ### 34. Simple to use, but don't expect a seamless experience **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** July 02, 2021 **What do you like best about Braze?** You don't need specific knowledge to run a campaign **What do you dislike about Braze?** Integration between tools limit reliability, data point limitations **Recommendations to others considering Braze:** If you look for an easy to use all-in-one CRM solution, Braze is a very good solution **What problems is Braze solving and how is that benefiting you?** By Improving customer knowledge about our product, we increased free trial to subscribe rate ### 35. 100rcent efficiency in your marketing campaigns with braze **Rating:** 3.5/5.0 stars **Reviewed by:** Parker D. | Mid-Market (51-1000 emp.) **Reviewed Date:** August 12, 2020 **What do you like best about Braze?** in our organization we have been using Braze for some time for our email marketing we have been using braze to create and send emails very easily in multiple campaigns with information about promotions and newsletters of our organization and thus be able to create and manage messages for everyone our customers and subscribers with personalized content Braze has provided us with a modern platform for email and mobile marketing, it has also benefited us from its integrations with segment and amplitude since our audience is properly segmented and thus all traces are correctly evaluated for U.S **What do you dislike about Braze?** The only con that I found in braze during its use is that the learning curve of braze can be a bit uphill especially if you have not had an approach with a similar platform before and To be able to use braze efficiently and that you have optimal results you have to spend a lot of time **What problems is Braze solving and how is that benefiting you?** Thanks to braze we have been able to have an efficient channel to communicate with our subscribers efficiently we have also been able to increase our number of subscribers with braze we have found a solution for that and the effectiveness of our campaigns is. Has increased by 1000 percent ### 36. Braze proves to be a powerful tool after using for a year **Rating:** 4.0/5.0 stars **Reviewed by:** Laurie L. | Total Customer Experience, Digital Business Group, Information Technology and Services, Enterprise (> 1000 emp.) **Reviewed Date:** September 11, 2019 **What do you like best about Braze?** Using Braze as our "go-to" tool for nurturing based on behavioral data has been a valuable addition to our marketing "tool-kit". While it takes more work upfront to instrument out offerings and analyze the data needed to support out use cases, the benefits far outweigh the investment. Well timed, in context (in -app messages), and clear messaging using Braze produces the results we are looking for. **What do you dislike about Braze?** Some of the features and limitations are due to, probably, a lack of experience working with large enterprises. Our company has hundres of offerings, each wanting to nurture their users, and so the data involved is large, making search difficult unless having a very specific character string for things like events. Our data can require more than one event property to best describe the behavior, and current limitation is for 1 property. That being said, Braze is very open to discussing our needs and talking to their developers about the opportunity and impact of our needs on the product. **What problems is Braze solving and how is that benefiting you?** We are using Braze for: nurturing the user along the journey of using our offering to proficiency and driving them to convert to higher revenue plans; ensureing those who provision trial versions of our offerings get value during the trial period to drive upgrade to paid versions; to drive those who show interest in our trial offerings to sign up for a trial. We are seeing (1) increased business results and also (2) improvement in our offering/marketing team skills at designing more effective nurture. Braze requires them to know what their use case is, and the data needed to support it before crafting, so they are getting more data driven and focused in their nurture planning. ### 37. Push, Email, In-app, Personalization, Geolocation all in one platform **Rating:** 4.0/5.0 stars **Reviewed by:** Mackenzie W. | CRM Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** February 21, 2020 **What do you like best about Braze?** The canvas feature allow for a very seamless set up for user journeys and the interface is user friendly. I love that we can intertwine push, in-app and email all within a canvas. This allows us to message our users in the channels they find most valuable. The support team at Braze has been incredible helpful and useful. The success managers are not only a great source for strategy, but they also have valuable technical skills to help push projects along. This has made getting higher level projects completed much easier when we haven't needed to constantly consult with technical engineers for answers. Braze is constantly evolving and always wiling to add us to beta testing so we can utilize and understand new tools before available to everyone. **What do you dislike about Braze?** I wish there was a more comprehensive dashboard that could assess metrics in a little more depth. I would also love to see an analysis on potential passive churn. **What problems is Braze solving and how is that benefiting you?** With canvas, it's much easier for us to visualize journey's and assess which messaging could be overlapping within a user flow. Being able to send a subsequent push after a user takes certain actions within a different channel, like email, has been valuable and enhanced the user experience. ### 38. Great product with a great team **Rating:** 4.0/5.0 stars **Reviewed by:** Kym V. | Senior Manager, CRM, Mid-Market (51-1000 emp.) **Reviewed Date:** October 22, 2019 **What do you like best about Braze?** -User friendly: If you are experienced with ESPs, Braze is simple and straightforward to learn after an initial exploration into the tool. -Tooling, Products, and Features: Braze is a robust tool that enables my team to build complex lifecycle marketing programs without needing support from product/engineering. We can easily target users with email, push notifications, in-app messages, webhooks, SMS, and more all in one place. If there is ever a product that is missing/could be improved, the Braze team will listen to our needs and incorporate suggestions into their product roadmap. -Customer Service: The Customer Success team is so responsive and helpful - some of the best I've ever worked with. They will provide suggestions, feedback, workarounds (if needed), and recommendations to improve your efficiency and strategy. I'd highly recommend a CSM as well. **What do you dislike about Braze?** I like to think of it more as areas of opportunity for improvement. -UI improvements such as foldering/organizational structure instead of just a tagging system. -Load times for canvases that are very complex (though I've been told this improvement is coming soon) -Better reporting and analytics built within Braze. We do a lot of exporting of data to outside tools for analysis. **What problems is Braze solving and how is that benefiting you?** We are using Braze to communication with all of our audiences through multiple app groups using email, IAMs, push, SMS, and webhooks. Braze has enabled our CRM team to build and test robust, personalized, real-time user journeys without ongoing support from product/engineering. ### 39. Braze Review **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Gambling & Casinos | Mid-Market (51-1000 emp.) **Reviewed Date:** March 25, 2020 **What do you like best about Braze?** Really enjoy using all of the segmentation features. In the sports betting industry it's very important to send out campaigns to granular segments and Braze allows us to do just that. **What do you dislike about Braze?** Not the biggest fan of reporting tools braze currently has. Would love for Braze to launch an onsite Analytics dashboard vs one off reporting. **What problems is Braze solving and how is that benefiting you?** I use braze mostly for retention marketing. Braze has helped us reach out clients senselessly and efficiently. ### 40. Most user-friendly ESP **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** October 03, 2019 **What do you like best about Braze?** Braze has a very user-friendly interface, and makes templating, segmenting and campaign setup much easier to navigate than any other ESP I've used (and I've used almost all of them). The conversion tracking is also superior to any other marketing automation platform - it's configured for an e-commerce use case. The Braze onboarding process is very thorough and the team has been available to answer any/all questions we've had in the early implementation/integration phase. The resources available for onboarding, implementation and best practice references are great & easy to access. **What do you dislike about Braze?** We are currently using Braze as an email platform, but the product is primarily built for a mobile push/in-app messaging use case - that being said, there is some functionality on the email product that could be enhanced. There are also some nuances in the data structure that are important to catch when implementing, but if you understand those nuances you can customize the product to fit your needs. **What problems is Braze solving and how is that benefiting you?** We are using Braze to trigger lifecycle and ad hoc campaigns to our 2-sided marketplace audience. So far the product has worked well for us and we're starting to see conversion + revenue growth. ### 41. Powerful and User Friendly **Rating:** 4.0/5.0 stars **Reviewed by:** Konrad M. | Growth Platform Offering Manager, Enterprise (> 1000 emp.) **Reviewed Date:** October 10, 2019 **What do you like best about Braze?** Seamless integration with the rest of our Growth tool stack. Easy to use UI. Excellent support. Braze has a strong mission and is putting out features to back that up. **What do you dislike about Braze?** The search function can be finicky at times, but overall does not impede work. Braze is, however, lacking some of our advanced audience segmentation needs. **What problems is Braze solving and how is that benefiting you?** We are using Segment instrumented data flowing into Braze to nurture users through in-app and email campaigns. We've been able to drive digital user engagement, paid conversion, adoption, and retention through these campaigns. We also have Braze events flowing into Amplitude to analyze campaign success. ### 42. User friendly **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in E-Learning | Small-Business (50 or fewer emp.) **Reviewed Date:** January 28, 2020 **What do you like best about Braze?** Braze is extremely easy to use. The way the tool is set up is great for creating campaigns and the data received is easy to comprehend. The tool has helped our marketing efforts and ties into our workflow with great ease. **What do you dislike about Braze?** I am still adjusting to the app, however, there are a few details I wish were implemented such as intelligent timing is not a canvas feature. This would be helpful to have as an option. **What problems is Braze solving and how is that benefiting you?** We want to create user engagement through our mobile app, and Braze has helped us test out different ways to further optimize our campaign efforts. ### 43. Braze - In App and eMail Messaging **Rating:** 4.0/5.0 stars **Reviewed by:** Pepe V. | Growth Platform Offering Manager, Enterprise (> 1000 emp.) **Reviewed Date:** October 14, 2019 **What do you like best about Braze?** Has a powerful and native integration with the segment. Seamlessly identify events and milestones to interact with clients through email or in-app messages. **What do you dislike about Braze?** Not that I dislike but I see as an opportunity. More flexibility to scale to big organizations (e.g. product codes and families). **What problems is Braze solving and how is that benefiting you?** Data without use has no purpose. Braze is helping us create bridges with our users and is allowing us to connect and engage in a powerful way through in-app and e-mail messages that allow us to improve our user experience. - Having in-app and email messages coming after defined and specific milestones allow us to humanize our applications, supports trust and adoption. - Better campaign management processes and user impact. ### 44. Powerful customer engagement platform **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** January 28, 2020 **What do you like best about Braze?** Braze enables you to get incredibly complex with your customer engagement, leveraging tons of data and real-time events to shape how you engage your customer base. **What do you dislike about Braze?** The implementation is complicated and has big implications on your MAUs and Data points, both of which impact your cost. **Recommendations to others considering Braze:** Make sure you invest the time and resource to implement properly. Push Braze hard throughout the onboarding process to make sure everything is flowing smoothly and properly. Expect to need eng resources after implementation to fix anything new you discover is problematic and add additional data to braze. **What problems is Braze solving and how is that benefiting you?** Onboarding, activation, and ongoing customer engagement. ### 45. Data Friendly **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Mid-Market (51-1000 emp.) **Reviewed Date:** September 19, 2019 **What do you like best about Braze?** Braze has been one of the most pleasant ESPs to use. Extracting and importing data is very smooth and the team is very reactive when building new metrics into reporting. **What do you dislike about Braze?** Deferral rates are a metric that you have to pay extra for but our customer support rep was nice enough to tell us initially. **Recommendations to others considering Braze:** Consider how you want to communicate with your users and how you plan to setup these touch points. It will help with your on-boarding process. **What problems is Braze solving and how is that benefiting you?** Retention and engagement with new users. We have realized it is easy to send triggered canvases and extract insights about segments. ### 46. Been using Braze for about a year to launch in-app and email campaigns **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** October 16, 2019 **What do you like best about Braze?** I like that you have control over when and where within the product you want to deliver your campaigns to depending on how granular your product instrumentations are. **What do you dislike about Braze?** If you don't have a solid understanding of your own product's instrumentations and how Braze data works with Segment and your own instrumentations, it will be confusing to navigate the tool initially and how to maximize the effectiveness of Braze's functions. **What problems is Braze solving and how is that benefiting you?** I am using Braze to target specific groups of users based on their activity levels and usage of the product. I also use in-app campaigns to nudge the users to progress within the product and use email campaigns to remind users who received the in-app campaigns but still have not take any action towards it. ### 47. Braze for email and marketing analytics **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Gambling & Casinos | Mid-Market (51-1000 emp.) **Reviewed Date:** July 12, 2019 **What do you like best about Braze?** Braze has email, inapp pop-ups, push notifications, and streamlined "paths" called canvases which make the platform very comprehensive and good for medium to enterprise businesses. **What do you dislike about Braze?** There are little quirks that can get annoying, like it won't let you move from step to step while editing a campaign (you have to click through one by one to get through to the final one). **Recommendations to others considering Braze:** Don't be overwhelmed when you first start using the platform. Their customer success department is also very helpful and will be there to guide you and troubleshoot through problems. **What problems is Braze solving and how is that benefiting you?** It helps set up all our mobile and desktop marketing needs. It takes a lot of getting used to but after about a month of extensive use, you realize how much of a powerful tool it is. ### 48. A great tool for ecrm **Rating:** 3.5/5.0 stars **Reviewed by:** Autumn L. | Digital Marketer , Enterprise (> 1000 emp.) **Reviewed Date:** October 22, 2019 **What do you like best about Braze?** I love that this service could directly connect with our data warehouse in order to create custom segments that are unique to us. **What do you dislike about Braze?** I havent found anything I dislike, aside from the work and time commitment in getting Btaze fully rolled out **What problems is Braze solving and how is that benefiting you?** We have been able to create an ecrm lifecycles campaign that touches customers throughout different parts of their relationship with us ### 49. Braze Review **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** February 24, 2020 **What do you like best about Braze?** Braze is incredibly easy and efficient to navigate. **What do you dislike about Braze?** I have not experienced anything I dislike about braze at this moment. **What problems is Braze solving and how is that benefiting you?** Braze has made it easier to meet the consumer where they are. ### 50. Braze - Product Manager Review **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Hospitality | Enterprise (> 1000 emp.) **Reviewed Date:** October 29, 2019 **What do you like best about Braze?** Braze functionality for custom properties in customer profiles is great. Braze event trigger is also good. **What do you dislike about Braze?** A/B testing must begin from the start. It is not possible to conduct A/B testing at a specific step. **Recommendations to others considering Braze:** Great tool. Need strong in-house development and marketing resources to continue optimizing every day. **What problems is Braze solving and how is that benefiting you?** Personalization. We realized there was still a lot of cross-functional resources needed to make it work. ## Braze Discussions - [Have you found a landing page solution that is buildable with Braze or a third party?](https://www.g2.com/discussions/have-you-found-a-landing-page-solution-that-is-buildable-with-braze-or-a-third-party) - 1 upvote - [View Braze pricing details and edition comparison](https://www.g2.com/products/braze/reviews?filters%5Bnps_score%5D=4&page=10§ion=pricing&secure%5Bexpires_at%5D=2026-08-14+12%3A36%3A34+-0500&secure%5Bsession_id%5D=ee19cdf7-3c64-4775-b064-a2e2f0bbdb5d&secure%5Btoken%5D=5f56f469beb24a259a5aaf3a3f69e41ef16e9560df90ff3df1326432d9d4a218&format=llm_user) ## Braze Integrations - [Adobe Campaign](https://www.g2.com/products/adobe-campaign/reviews) - [Amazon Redshift](https://www.g2.com/products/amazon-redshift/reviews) - [Amazon S3 Glacier](https://www.g2.com/products/amazon-s3-glacier/reviews) - [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) - [AppsFlyer](https://www.g2.com/products/appsflyer/reviews) - [ClickHouse](https://www.g2.com/products/clickhouse/reviews) - [Databricks](https://www.g2.com/products/databricks/reviews) - [Domo](https://www.g2.com/products/domo/reviews) - [Drupal](https://www.g2.com/products/drupal/reviews) - [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) - [Google Ads](https://www.g2.com/products/google-ads/reviews) - [Google BigQuery Data Transfer Service](https://www.g2.com/products/google-bigquery-data-transfer-service/reviews) - [Google Cloud BigQuery](https://www.g2.com/products/google-cloud-bigquery/reviews) - [Google Cloud Storage](https://www.g2.com/products/google-cloud-storage/reviews) - [Lob](https://www.g2.com/products/lob/reviews) - [Lokalise](https://www.g2.com/products/lokalise/reviews) - [Looker](https://www.g2.com/products/looker/reviews) - [Mention Me](https://www.g2.com/products/mention-me/reviews) - [Meta Audience Network](https://www.g2.com/products/meta-audience-network/reviews) - [Mixpanel](https://www.g2.com/products/mixpanel/reviews) - [Movable Ink](https://www.g2.com/products/movable-ink/reviews) - [mParticle by Rokt](https://www.g2.com/products/mparticle-by-rokt/reviews) - [Nucleus](https://www.g2.com/products/nucleus-security-inc-nucleus/reviews) - [PAR Punchh](https://www.g2.com/products/par-punchh/reviews) - [Redpoint Customer Data Platform](https://www.g2.com/products/redpoint-customer-data-platform/reviews) - [Saleor Commerce](https://www.g2.com/products/saleor-commerce/reviews) - [Shopify](https://www.g2.com/products/shopify/reviews) - [Simon AI](https://www.g2.com/products/simon-ai/reviews) - [Snowflake](https://www.g2.com/products/snowflake/reviews) - [Tableau](https://www.g2.com/products/tableau/reviews) - [Tally](https://www.g2.com/products/tally-forms-tally/reviews) - [Talon.One](https://www.g2.com/products/talon-one/reviews) - [TikTok Ads](https://www.g2.com/products/tiktok-ads/reviews) - [Treasure Data Customer Data Platform](https://www.g2.com/products/treasure-data-customer-data-platform/reviews) - [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) ## Braze Features **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Additional Functionality** - Tagging - Natural Language Processing - Data Extraction - Multi-Language - Predictive Analytics - Drag & Drop - Speech Recognition - Reporting/Analytics - Data Storage Management - Virtual Personal Assistant (VPA) - AI Copilot - Customer Segmentation - Collaboration Tools - Data Import/Export - Generative AI - For eCommerce - Role-Based Permissions - Customizable Branding - Search/Filter - Monitoring - Document Management - API - Data Visualization - Trend Analysis - Machine Learning - Access Controls/Permissions - Alerts/Escalation - Performance Metrics - Real-Time Data - Third-Party Integrations - Mobile App - Multiple Data Sources - For Sales Teams/Organizations - Sentiment Analysis - Activity Dashboard - Chatbot - Workflow Automation **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization - Conversion Rate Optimization - Multivariate Testing - Customizable Forms **Campaigns** - Customize - Scheduling - Retarget - Segmentation - Triggered Notifications - Customer Segmentation **Segmentation** - A/B Testing - Customer Profiles **Templates** - Text and Themes - Proofing - Mobile Responsive **Text Messaging** - Bulk SMS - Two-Way Text Messaging - Text Scheduler - Automatic Replies - Automatic URL Shortening - MMS Marketing - Personalization - Transactional SMS - Link Shortening - SMS Messaging - Scheduled Messaging - Chat/Messaging - 2-Way Messaging **Platform Basics** - Dynamic Segmentation - Journey Optimization **WhatsApp Messaging - WhatsApp Marketing** - Transactional Messages - Bulk WhatsApp Messaging - Conversational Messaging - Personalization - Promotional Messages - Automated Replies **Agentic AI - Personalization** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making - Third-Party Integrations **Messaging - RCS Business Messaging** - Personalization - Rich Media - Interactive Messages - Branded Templates - Automation - Conversational RCS - Transactional RCS - Promotional RCS **Performance Optimization & Learning - AI Marketing Agents** - Send-Time Optimization - Autonomous A/B Testing **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Email Tracking - CRM Lead Integration - Third-Party Integrations - Real-Time Data - Social Marketing - Email Marketing - Multi-Channel Marketing - Conversion Tracking - ROI Tracking - Activity Tracking - Engagement Tracking - Campaign Segmentation - Search Marketing - SMS Marketing - Website Visitor Tracking **Analysis** - Application Attribution - Campaign Analysis - Uninstall Tracking - Activity Dashboard - Multi-Channel Attribution - ROI Tracking - Engagement Tracking - Behavior Tracking - Activity Tracking - Conversion Tracking **Analytics** - Campaign Performance - Audience Insights - Drip Campaigns **Targeting** - Behavioral Targeting - Contextual Targeting **Edit** - Pre-Made - Build - HTML **Platform Data** - Journey Reporting - Trends Reporting - Dashboards - Advanced Data Filtering **WhatsApp Business Platform - WhatsApp Marketing** - Segmentation - API Integration - Analytics **Security / Verification - RCS Business Messaging** - Verified Sender - Encryption - Authentication **Autonomous Campaign Orchestration - AI Marketing Agents ** - End-to-End Campaign Execution - Goal-Based Campaign Planning - Cross-Channel Orchestration - Conversational Campaign Setup - Real-Time Campaign Adaptation **AI Personalization - Personalization** - Predictive Recommendations - Audience Segmentation - Adaptive Content **Additional Functionality** - AI Copilot - Engagement Tracking - Content Management - Visual Analytics - Real-Time Analytics - Behavior Tracking - Website Personalization - Recommendations - Real-Time Reporting - Content Analytics - Behavioral Targeting - Account Based Marketing - Website Analytics - Customer Segmentation - Customer Profiles - Template Management - Multi-Channel Marketing - Customizable Branding - Alerts/Notifications - API - Abandoned Cart Saver - Drag & Drop - Contextual Targeting - Experience Management - Campaign Management - Generative AI - WYSIWYG Editor - Reporting/Analytics - Activity Dashboard - Multi-Campaign - Campaign Segmentation - A/B Testing - Customizable Forms - Email Marketing **Campaign Management** - Campaign Management - Workflow Management - Template Management **Campaigns** - Proximity Marketing - Alerts/Notifications - Bulk SMS - Two-Way Text Messaging - Email Campaigns - Audience Segmentation - Campaign Segmentation - Drip Campaigns - Multi-Campaign - Email Marketing - Multi-Channel Marketing - Location-Based Marketing - SMS Marketing - Real-Time Notifications - Mobile Alerts **Triggered Content** - Geofencing - Triggered Emails - Triggered Messages **Logistics** - Analytics - Issues - Integrations **Optimization** - A/B Testing - Personalization - Rich Notifications - Integrations - App Notifications - SMS Notifications - Web Notifications **Platform Additional Functionality** - Journey Mapping - Integrations **Agentic AI - AI Agents** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Analytics / Deliverability - RCS Business Messaging** - Read Receipts - Analytics - SMS Fallback **AI Content Generation - AI Marketing Agents ** - Dynamic Content Optimization - AI Copy Generation - Personalized Content Creation - Generative AI - Lead Generation - Ad Optimization **Social** - Social Sharing - Social Media Advertising - Drip Campaigns - Multi-Campaign **Engagement** - Coupons and Promotions - Social Promotion **Personalized Content** - Recommendation Engine - Personalized Discounts - Website Personalization **SMS Platform** - Reporting - Marketing Automation - Short Codes - API Integration - QR Codes **Generative AI** - AI Text Generation **Agentic AI - Customer Journey Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Agentic AI - Push Notification** - Autonomous Task Execution - Adaptive Learning - Proactive Assistance - AI/Machine Learning **AI - RCS Business Messaging** - AI **Audience Intelligence & Segmentation - AI Marketing Agents ** - Predictive Modeling - Behavioral Triggering - Predictive Audience Segmentation - Marketing Automation - AI Writing Assistant **Additional Functionality** - Multi-Channel Marketing - API - Drag & Drop - Communication Management - Event Triggered Actions - Multi-Language - Reporting/Analytics - Template Management - Geotargeting - Customer Journey Mapping - Subscriber Management - Generative AI - Visual Workflow Management - Authentication - Conversion Tracking - Behavior Tracking - Engagement Tracking - Contact Management - AI Copilot - Campaign Management - Notification Editor - Workflow Automation **Reporting & Analytics** - Basic Reporting - Revenue Analytics - Behavior Analytics - Real-Time Analytics - Campaign Analytics - Website Analytics - Visual Analytics - Sales Analytics **Platform** - Optimization - Integrations - Mobile Marketing - Internationalization - Social Media Integration - Third-Party Integrations **Agentic AI - Personalization Engines** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - SMS Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Natural Language Interaction - Proactive Assistance - Decision Making - Third-Party Integrations - Campaign Planning - Multi-Language **Agentic AI - Email Template Builder** - Autonomous Task Execution - Cross-system Integration **Integrations & Data Connectivity - AI Marketing Agents ** - Event & Data Ingestion - CRM & CDP Integration - Third-Party Integrations **Additional Functionality** - Grammar Check - Campaign Analytics - For Marketing and Advertising - AI Copilot - Content Ideas - Trend Analysis - SMS Marketing - Performance Metrics - Email Marketing - Chat/Messaging - Reporting/Analytics - Competitor Monitoring - Alerts/Notifications - Content Marketing - API - Predictive Analytics - Personalization - Template Management - Behavior Analytics - AI/Machine Learning - Text Editing - Collaboration Tools - Dashboard - Campaign Management - SEO Management - Natural Language Processing - Product Recommendations - Tone Selection - Chatbot - Keyword Research Tools - Marketing Management - Brand Guidelines - Omnichannel Outreach **Platform** - Customization - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Lead Generation - Content Management - Lead Management - List Management - Mobile Access **Agentic AI - Mobile Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Campaign Planning **AI Automation - SMS Marketing** - AI SMS **Additional Functionality** - Visual Analytics - Autoresponders - Landing Pages/Web Forms - Campaign Analytics - Reporting & Statistics - Campaign Scheduling - Contact Management - Text-to-Win - CRM - AI Copilot - Data Import/Export - Contextual Targeting - Real-Time Data - Mobile Access - API - Coupons - Customizable Templates - Drag & Drop - A/B Testing - Generative AI - Real-Time Analytics - Campaign Management - Event Triggered Actions - Real-Time Reporting - Contact Database - Customizable Branding - Reminders **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Campaign Planning **AI Content Generation - SMS Marketing** - AI SMS **Additional Functionality** - Campaign Scheduling - Reputation Management - Polls/Voting - Compliance Management - Customer Segmentation - Landing Pages/Web Forms - AI Copilot - API - Text-to-Win - Mobile Coupons - Natural Language Processing - Customizable Templates - Drip Campaigns - Contact Management - Activity Tracking - Communication Management - Reporting/Analytics - Keyword Tracking - Multi-Campaign - Mass Texting - Interaction Tracking - Alerts/Notifications - Consent Management - Engagement Tracking - Open Rate Tracking - Generative AI - Automated Responses - Reporting & Statistics - Templates - Survey Builder - Contact Database - Real-Time Notifications - Customizable Fields - Reminders - Mobile Alerts - Automated Scheduling - Campaign Management - MMS - Event Triggered Actions - Mobile Keywords - Audience Targeting - Activity Dashboard - Template Management - Autoresponders - Survey/Poll Management **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications - Social Media Integration **Additional Functionality** - Social Promotion - Customizable Branding - Monitoring - CRM - Reporting & Statistics - Live Chat - Customer Journey Mapping - Generative AI - Mass Texting - Drag & Drop - Email Templates - Automated Scheduling - Campaign Scheduling - AI Copilot - Social Media Monitoring - Activity Dashboard - Lead Capture - Customizable Templates - Marketing Automation - Event Triggered Actions - Marketing Calendar - Customizable CTAs - Multi-Channel Communication - Data Import/Export - Lead Qualification ## Top Braze Alternatives - [Iterable](https://www.g2.com/products/iterable/reviews) - 4.4/5.0 (814 reviews) - [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) - 4.0/5.0 (4,385 reviews) - [Insider One](https://www.g2.com/products/insider-one/reviews) - 4.8/5.0 (1,398 reviews)