Brandwatch Reviews & Product Details

Brandwatch has a well designed interface, it is very fast and almost totally customizable. Very useful tool that allows you to have an active presence on social networks. It has the ability to categorize negative mentions and keep them all in one place. I like the sentiment monitor's ability to organize and train conversations. The data is easy to download for use with third-party tools. Review collected by and hosted on G2.com.

The platform takes some time to learn and understand. the post list could be cleaned up a bit and it would be helpful if it was sorted by platform. Also, the Brandwatch price is too high. Review collected by and hosted on G2.com.

It is a great research tool for planning and near real-time analysis is crucial to see trends, helps to identify influencers to expand the reach of a campaign. Brandwatch is probably the best solution out there for your social listening needs, it has a beautiful and intuitive user interface. This platform pays for itself exponentially as users learn to customize their tools to meet specific needs, it also allows me to analyze and study conversations about the brand, find new ideas, ideas, needs, innovations or opportunities. Review collected by and hosted on G2.com.

Simple details, they should improve searchability not to mention those repeating comments, it also has a more intense skill curve than most other analytics platforms, I also do not like our current data limit, it can have a learning curve pronounced since it is a suitable analysis tool. Review collected by and hosted on G2.com.

I like the ease with which this tool helps me in the collection and analysis of information, I can't stop thinking about the incredible interface of this incredible tool. It also allows me to analyze and study conversations about the brand, to find new ideas, ideas, needs, innovations or opportunities that are born from consumer thinking, and the results it provides give a better understanding of auditory behavior. All of this creates incredible social listening for my clients. Not to mention the filter and rule system which, in my perspective, is incredibly easy and comprehensive compared to other tools. It also helps identify influencers to amplify the scope of a campaign. Review collected by and hosted on G2.com.

One of the things I do not like is that some mentions are the same, to be such a complete program they should improve the search capacity not to mention those comments that are repeated, it should also be mentioned that the data loading time is very Slow, yes, I could offer you the key to listening to customers, but the greater the range of opinions, the better the ability to listen to customers. It could also be said that it is a bit confusing when used since there are so many things inside it, that for some beginners they would not understand how to use it at the moment, not to mention the loss of time when some board cannot be saved automatically, this makes more slow the process. Review collected by and hosted on G2.com.

Brandwatch has a beautiful and intuitive user interface, looking for consumer insights or brand and competitor tracking is a complete experience. You never run into limitations on data on Brandwatch, meaning you can search the biggest topics and the artificial intelligence will assist you in drawing meaningful conclusions. Review collected by and hosted on G2.com.

I wish we could get more Facebook data - but that's an issue of Facebook and not of Brandwatch. Review collected by and hosted on G2.com.

I like how its simple implementing this software with many user accounts and an excellent IPA integration. Brandwatch has the most effective customer engagement capability and very nice product foe simple tracking social media brands and also social media mentions on different platforms.

Multiple creation and the ability to easily customize the tool dashboard is amazing, and effective tool on gaining important insights and their support team is very active. Review collected by and hosted on G2.com.

No big issues regarding the Brandwatch usability and also the platform performance and functionality. Review collected by and hosted on G2.com.

Of all the tools I’ve used and tested (and I've used a lot), Brandwatch has by far the most flexibility, the most pertinent results, and allows me the most control of my data. It allows for extremely specific search queries within the results of a broader query so we can perform ‘in the tool’ analysis extremely efficiently and well. The new visualizations and training are very helpful -- and most of all, we are enjoying the Explore function in the query section where you can see and filter the results of any query on the fly -- and very specifically. No waiting around to learn if your query is a good and useful one. Review collected by and hosted on G2.com.

Automated reporting, downloaded reports could be more ready-to-go. We do quite a lot of reconfiguring and adding to our client reports. Review collected by and hosted on G2.com.

Brandwatch is probably the best solution out there to you social listening needs. Being able to constantly expand my data coverage in both FB and IG, the automation rules and many other features, makes this a very complete tool. Brandwatch gets updated almost everyday and new features get added from time to time, meaning it is a live platform which never stops learning about their costumer needs. Review collected by and hosted on G2.com.

There is a learning curve for you to be able to get everything as sharp as possible. The channels' performance analytics is a component that might not be as reliable as their listening capacities, but have been improved and updated constantly. Personally, we've been having some issues with queries suspending the data collection all of a sudden, leading us to duplicating these and repeatedly having to change the data sources on the dashboards. Review collected by and hosted on G2.com.

Brandwatch as a platform is highly useful on its own. After having a few dashboards built out by the customer support team you will immediately start to benefit from Brandwatch's versatility and many filtering settings. Where Brandwatch really starts to shine is when users begin to really get to understand the platform and start building out their own custom dashboards, rules, and tools. This platform pays off exponentially as users learn how to customize it's tools to suite specific needs. Compared to other listening platforms we've used in the past, Brandwatch has a much higher payoff for mastery which makes any time invested in the platform feel more valuable than just the data and insights gained. Review collected by and hosted on G2.com.

Brandwatch certainly has a more intense skill curve than most other analytics/listening platforms. The richness of data is greater than other platforms, but it does take a real time investment to get those deeper results. Review collected by and hosted on G2.com.

What I like the most is how accurate it is in terms of data since search and analysis tools tend to load quickly and with raw data that can be used at the moment.

We have carried out investigations with data from several years ago or hours ago and the information appears with the same quality, it has also helped us to make projections based on those data.

Another benefit is that the widgets have the possibility to be customized to periods, gender, sentiment or some other metric that complements the analysis. Review collected by and hosted on G2.com.

Having a limited number of mentions per price, this means that our company has a contract and our queries in some cases are for samples so as not to exceed the contract limit, but in emergencies this can be a trap since contingency cases such as COVID 19, the mentions are so many, that the sampling is much higher than what was contracted and puts us in predicaments for real-time analysis. Review collected by and hosted on G2.com.

I like the simplicity with which the data is displayed and the ease and help in creating queries Review collected by and hosted on G2.com.

I don't like that a dashboard cannot be saved automatically Review collected by and hosted on G2.com.

Brandwatch is an excellent platform that facilitates the possibility of presenting data in personalized panels, obtaining complex searches and, above all, creating very precise social listening for the service of my clients, offering them the best online help resources with extensive content management. Review collected by and hosted on G2.com.

It is necessary to include a counting board where the social platforms can be visualized. In addition to presenting new data that establish an integration with these applications such as (Instagram, Pinterest and snapchat) would be great. Review collected by and hosted on G2.com.

The ability to slice and dice all datasets in order to generate insights quickly. The rules and filters system is better than any other social listening tool I've used. Review collected by and hosted on G2.com.

Sometimes the load time on data can be frustrating. Review collected by and hosted on G2.com.

the tool is very intuitive to do social listening. Also, the the actions that you can do in block is just awesome. Review collected by and hosted on G2.com.

The only think that I probably don't like is that there are some mentions that are the same. Review collected by and hosted on G2.com.

Creating multiple projects, easier to follow up, best for working in teams - especially when working from multiple geographies. Review collected by and hosted on G2.com.

Difficult to experiment, do on-the-fly analysis, which I think Meltwater Social does best! Review collected by and hosted on G2.com.

With Brandwatch, we were able to track all digital channels- Insta, FB, reviews, Youtube and so many more in a single window. Defining customised rules within the tool is a great feature which gives an edge to this tool over others in the market. Review collected by and hosted on G2.com.

Tool is complex to operate for beginners and needs good understanding to fully operate it as there is so much to do within it. Review collected by and hosted on G2.com.

Easy to use interface. Dazzling and snappy help. Quick, boolean administrators. Top of the line adaptable dashboards. The apparatus is versatile, quick and exceptionally careful. Review collected by and hosted on G2.com.

The lavishness of information is more prominent than different stages, yet it takes a constant venture to get those more profound outcomes. Review collected by and hosted on G2.com.

The Boolean query creator... very powerful and easy to get your head around. I also like the way you can build instant reports and you can see actual comments from users Review collected by and hosted on G2.com.

The graph design feature is quick weak. If people could easily create good-looking graphs on the platform, it would save on ‘report building’ time Review collected by and hosted on G2.com.

User-Friendly interface

Lovely and quick support

Fast, boolean operators

High-end customizable dashboards Review collected by and hosted on G2.com.

Nothing, just some features already in the market, and Brandwatch release that features a bit late, but I saw that in 6 years, they want it to be perfect. So they may be late to add features which are already in the market, but when they release it, it is perfect. Review collected by and hosted on G2.com.

I like the dashboard feature of Crimson Hexagon. My organization does weekly analytics reporting so it's great to be able to save frequently searched items for quick reference.

I also love how in depth, but easy to understand the analytics are. For example, the software doesn't just tell you things like people that may have seen your tweet. It also presents, who is most likely to be the reason your tweet got traction and how many followers they have. As a complete beginner to using social media analytics, Crimson Hexagon has been really easy to use. Review collected by and hosted on G2.com.

For how much money it costs to use Crimson Hexagon, I was really surprised at the lack of onboarding and poor customer service. I don't think I've ever had a question actually answered by contacting customer support. Because it is such an extensive product that does so much, so well, I would have hoped to have a great onboarding process to be able to fully take advantage of all of Crimson's features. Review collected by and hosted on G2.com.

Quality data sources and easily customizable dashboards Review collected by and hosted on G2.com.

Lag time on queries with a very high volume of mentions Review collected by and hosted on G2.com.

Simple interface, easy of usage, drag and drop feature Review collected by and hosted on G2.com.

No Bulk data download, less tracking of facebook Review collected by and hosted on G2.com.

I love the sentiment analysis! It is so amazing to be able to get a percentage of consumer feeling about a particular product or topic. Review collected by and hosted on G2.com.

Not easy to get super granular with data Review collected by and hosted on G2.com.

I use Brandwatch everyday to monitor conversations about my products and services. We need this data in order to connect the dots with our marketing efforts and create insights for our strategy teams. It's also a great research tool for planning and the near real-time analysis is crucial for seeing trends and picking up on crisis.

The real time alerts are so powerful. We use these for nearly every query we set up.

We also use the automated reporting which makes distributing the data a lot easier. Review collected by and hosted on G2.com.

I'd have to nitpick here, I don't like that I can't email all of my users easily from the platform.

It would be helpful to also have a bit more support around API integration. The written paperwork is great, but sometimes our data analysts need a bit of handholding. Review collected by and hosted on G2.com.

I'm a huge fan of Brandwatch's capabilities of going deep into the research, filtering noise from the queries but also keeping in mind the usability and processes that the regular analyst goes through to uncover insights. The tool is adaptable, fast and very thorough. Review collected by and hosted on G2.com.

As most of the tools, sometimes Brandwatch goes through instabilities to update queries or even load the dashboards. They fix it very fast though. Review collected by and hosted on G2.com.