Verified User in Non-Profit Organization Management

Mid-Market (51-1000 emp.)

10/16/2025

"Great Cross-Channel Features, but Clunky Sign-In and Support Issues"

3/5

What do you like best about Brandwatch Social Media Management?

Being able to copy posts from across channels and view engagement in one place. Review collected by and hosted on G2.com.

What do you dislike about Brandwatch Social Media Management?

The sign in process can be a bit clunky sometimes and when we've had problems in the past we've not had the best customer support experience in trying to resolve it. Review collected by and hosted on G2.com.

What problems is Brandwatch Social Media Management solving and how is that benefiting you?

It enables multiple members of our team to post on different channels and see what has been scheduled rather than having to keep this information in a separate document. It also easily allows us to copy content over to different channels which saves time Review collected by and hosted on G2.com.

Shania M.

Social Media Coach

Small-Business (50 or fewer emp.)

6/11/2025

"Works well for multiple clients, but has it's hiccups."

3.5/5

What do you like best about Brandwatch Social Media Management?

Team collaboration and support to review and make live edits to social posts with colleagues. Review collected by and hosted on G2.com.

What do you dislike about Brandwatch Social Media Management?

Issues with being kicked out of the platform in the middle of using the software, and randomly having posts disappear altogether on the platform. Review collected by and hosted on G2.com.

What problems is Brandwatch Social Media Management solving and how is that benefiting you?

Writing, approving and reviewing multiple client social posts all inside one platform. Review collected by and hosted on G2.com.

Verified User in Airlines/Aviation

Enterprise (> 1000 emp.)

6/10/2025

"Improved my daily tasks as a Social Media Manager, won time and efficiency"

4/5

What do you like best about Brandwatch Social Media Management?

Really easy to learn and use daily, helps the Social Media Management 360°, from scheduling to reporting. In terms or reporting adding labels to my posts really helped analysing our content performances and finetuned our strategy. A customer support chat is available 24/7 and quickly answers your questions. The Engage tool really improved the number of messages and comments the team can handle. AI is well integrated to each Brandwatch tool. Review collected by and hosted on G2.com.

What do you dislike about Brandwatch Social Media Management?

If you don't have direct competitors and need to benchmark a lot of brand to have a big picture of your market, the Benchmark tool can get expensive.

Having an issue with data of my sponsored post in Measure: organic sponsored post on Instagram appears as a seperate ads while Facebook organic sponsored post follow a different logic. Misleading to share figures with our partners. Review collected by and hosted on G2.com.

What problems is Brandwatch Social Media Management solving and how is that benefiting you?

I can manage all social media through one unique platform. Improved communication between teams, in Engage for exemple as you can easily assign message for team members. Measures tool brought new very interesting datas to the team, thanks to labelling content for exemple we can better understand our content performances and finetune our strategy. In Listen, setting alerts and reports let us rely on the platform, we can spend less time monitoring hot topics on Social Media. Review collected by and hosted on G2.com.

Jari B.

Advanced project consultant

Small-Business (50 or fewer emp.)

7/10/2025

"An essential platform in my social media toolkit"

4/5

What do you like best about Brandwatch Social Media Management?

What I like best about Brandwatch is its all-in-one approach to planning, publishing, and analyzing content. The platform offers a clean and intuitive interface, making it easy to schedule posts across multiple channels and monitor performance in real time. Review collected by and hosted on G2.com.

What do you dislike about Brandwatch Social Media Management?

While Brandwatch offers a wide range of powerful features, the platform can feel overwhelming at first, especially for new users. There’s a bit of a learning curve when navigating between listening, publishing, and reporting features, which can slow down onboarding. Review collected by and hosted on G2.com.

What problems is Brandwatch Social Media Management solving and how is that benefiting you?

Brandwatch helps solve the challenge of managing multiple social media channels in a structured and efficient way. Review collected by and hosted on G2.com.

Josh R.

Founder

Small-Business (50 or fewer emp.)

10/23/2025

"We've vetted mutiple platforms and enjoy BW the best."

4/5

What do you like best about Brandwatch Social Media Management?

Able to share links and have clients review content. Review collected by and hosted on G2.com.

What do you dislike about Brandwatch Social Media Management?

It would be better if the hub app worked with TikTok Review collected by and hosted on G2.com.

What problems is Brandwatch Social Media Management solving and how is that benefiting you?

All of the above, content management to reach audiences, reporting on how to improve, and analyzing the market with reporting tools. Review collected by and hosted on G2.com.

Verified User in Higher Education

Enterprise (> 1000 emp.)

10/22/2024

"Overall a good product"

2/5

What do you like best about Brandwatch Social Media Management?

The scheduling and publishing functionality is great and for monitoring a range of accounts in one place, it's great. Review collected by and hosted on G2.com.

What do you dislike about Brandwatch Social Media Management?

The Listen function is far too complicated to set up. It could be a lot more user friendly. The lack of integration with the basic functions of Instagram is very frustrating, especially when other management platforms have these functions. Review collected by and hosted on G2.com.

What problems is Brandwatch Social Media Management solving and how is that benefiting you?

Being able to use one platform for all our publishing and monitoring needs is great. It makes customer service fast and efficient. Review collected by and hosted on G2.com.

Morgan G.

Senior Associate Director of Strategic Communications

Mid-Market (51-1000 emp.)

10/16/2025

"Great Benchmarking and Listening, but Confusing Dashboards and Mobile Setup"

2.5/5

What do you like best about Brandwatch Social Media Management?

The benchmark comparison and listening features Review collected by and hosted on G2.com.

What do you dislike about Brandwatch Social Media Management?

Strange data dashboards and odd mobile set-up. There should be 1 app that allows you to access the core features in one place. Review collected by and hosted on G2.com.

What problems is Brandwatch Social Media Management solving and how is that benefiting you?

It gives us benchmark analytics and is a great listening tool Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

1/7/2026

"Easy Sharing with Clients, But Bulk Posting Needs Improvement"

3/5

What do you like best about Brandwatch Social Media Management?

One feature I really appreciated about Brandwatch when I used it before was its ability to share information easily with external users or clients. Review collected by and hosted on G2.com.

What do you dislike about Brandwatch Social Media Management?

Adding in multiple posts was always a challenge as they could be uploaded together. Another issue was with social listening, and its feasibility proved to be difficult. Review collected by and hosted on G2.com.

What problems is Brandwatch Social Media Management solving and how is that benefiting you?

They have heard our complaints on social listening, and were actively testing out new features to make it free to all users. Review collected by and hosted on G2.com.

Kehrisha P.

Complaints Officer

Small-Business (50 or fewer emp.)

2/27/2025

"Super speed service"

5/5

What do you like best about Brandwatch Social Media Management?

Joining was a breeze and the quick intergration was amazing.

The fact that all our social media platforms are linked to one app is incredible.

The real-time updates on messages are insanely fast and the staff are seriously so helpful when you have a query.

It is also amazing that when we troubleshoot issues, it is resolved within 24 hours.

Probably the best social media management we have had.

We use the platform every single day and it is super convenient. The app also makes it easier to use while on the go, and we can respond from anywhere. Review collected by and hosted on G2.com.

What do you dislike about Brandwatch Social Media Management?

There is no spell check, however, when raised I was advised it would be sent to developement and when you suggest ideas they take it into consideration, which I have never experienced.

Bonus is that there is no additional cost to suggesting any features. Review collected by and hosted on G2.com.

What problems is Brandwatch Social Media Management solving and how is that benefiting you?

We have everything in one space, which makes it so efficient to use.

We can also respond at any time, anywhere, which is a bonus.

We previously had to move from different browsers to check all our platforms, now we just need to stay in brandwatch. Review collected by and hosted on G2.com.

Verified User in Higher Education

Enterprise (> 1000 emp.)

3/10/2026

"Great Social Inbox, but Reporting Costs Add Up"

3.5/5

What do you like best about Brandwatch Social Media Management?

Great inbox for sorting out the whole mess of social. Review collected by and hosted on G2.com.

What do you dislike about Brandwatch Social Media Management?

Make you pay for every feature, including reporting, which adds up and isn't similar toll competitors. Review collected by and hosted on G2.com.

What problems is Brandwatch Social Media Management solving and how is that benefiting you?

Great inbox for sorting out the whole mess of social. Review collected by and hosted on G2.com.