I like the analytical capabilities of Brandwatch. Its nice to make reports and see how content is performing on each channel.

Additionally, I like using the Engage module to keep up on mentions and things we might miss when our brand is mentioned. Review collected by and hosted on G2.com.

Sometimes the Brandwatch platform can feel clunky to use. Some functionality and other user-friendly options should be addressed.

For example, in the Engage module, when our brand is mentioned on Instagram, I have to go to Instagram to engage with the content. I'd like it if we could engage from Brandwatch instead of changing to another tab.

Additionally, sometimes I feel like it doesn't pick up all the mentions in Engage. There have been things that I have missed because it hasn't showed up even though all our channels are connected. Review collected by and hosted on G2.com.

I love that I can see everything in an enterprise level and at scale. The publishing tool is easy to use and that's important to me since I use it every day. Most importantly, the customer support is unmatched. Whenever I have an issue, they immediately get back to me and resolve my issue within the work day. Review collected by and hosted on G2.com.

I don't really like the limited spots in Brandwatch's ads account. It makes things hard to navigate. Same with the benchmarking tool only allowing a small amount of slots. I wish I can toggle in and toggle out of slots in order to preload them for different reports.

I would love a drag and drop in the calendar too!! Review collected by and hosted on G2.com.

I appreciate Brandwatch Social Media Management's setup process, which was very straightforward, and there were no issues at all. The integration of spam filters and AI tools for creating quick responses saves us a lot of time. Having all social media platforms in one place for easy management is extremely beneficial as it eliminates the need to check each one individually. The ability to add notes and create cases is also quite useful. Review collected by and hosted on G2.com.

I feel that the responsiveness and speed of the software can be problematic in certain scenarios. For example, when performing actions like bulk deleting or setting a comment as spam and marking it as read, there is an issue where the comment is inexplicably marked as read. This lack of responsiveness can hinder efficiency and workflow. Review collected by and hosted on G2.com.

I like how Brandwatch gives suggestions on the best days and times to post. I have noticed a difference in performance when I follow the suggested times versus when I do not. Review collected by and hosted on G2.com.

I do not like the calendar and week view format. I hate how I can't actually see the posts on a months view, but only see the logos for which platforms are scheduled. That is the one thing I miss from the old social media management platform we used to have (HeyOrca). I really liked how I could still see the posts at a month's view (like the copy and imagery), not just the platform logo. The site is also laggy, and I don't like how I can't tell if my work has been saved or not. I've had many times where the copy gets erased randomly, not by my own fault, and I don't notice until I've exited out of the post view and go back in. There should be a way to recover it or an undo button or something. Review collected by and hosted on G2.com.

very robust replying and response features. Easy to use and good calendar view. Review collected by and hosted on G2.com.

Price, very expensive for smaller enterprises. no lower option for a 'lite' version without all the features. Review collected by and hosted on G2.com.

I appreciate that the platform allows you to create labels for your content and also track analytics for them. The ability to cross-post to various platforms has made publishing much simpler for us, especially since we manage several different channels. I've found the tool user-friendly, and when training other teams, the process has been straightforward. Review collected by and hosted on G2.com.

Overall, I find Brandwatch to be a highly useful tool. However, I think it could be improved by offering more detailed monitoring of optimal times. Additionally, when I export a dashboard from the 'measure' section, I notice that the PDF version sometimes lacks certain information. It would also be helpful to have more options to customize the exported PDFs. Review collected by and hosted on G2.com.

What I appreciate most about Brandwatch Social Media Management is the convenience of having everything in one place. I really enjoy being able to publish, engage with, and track my social media posts and campaigns all from a single platform. I use it daily, and it consistently supports me in completing my work and daily responsibilities. The platform is user-friendly and keeps up with the latest updates and features from social media networks. I also really like its AI capabilities. Review collected by and hosted on G2.com.

What I find disappointing about the Brandwatch Social Media Management platform is the restricted functionality available when publishing social posts through it. In my experience, it doesn't feel as user-friendly as I would prefer, especially compared to using the native social platforms directly. Review collected by and hosted on G2.com.

All the Modules complement each other and add value to the work. Review collected by and hosted on G2.com.

When any of the problem modules and try to solve with AI Review collected by and hosted on G2.com.

I really appreciate that all of our sites can be viewed on a single platform. It is great for a quick overview. Review collected by and hosted on G2.com.

Pulling analytics is very clunky and not comprehensive. If accounts have two-factor authentication, it is difficult for every user on Brandwatch to do their job creating content. The customer support system leaves a lot to be desired especially when it is a Brandwatch glitch. And, with tools to moderate not cohesive across platforms, Brandwatch and account website have to both be accessed to completely moderate. Review collected by and hosted on G2.com.

I have been using Brandwatch Social Media Management for a couple of years, and I find it to be a really good platform. I love how it keeps everything organized, especially when managing different accounts. It's incredibly beneficial for solving organization problems and makes managing my social media accounts easier, ensuring everything posts as scheduled. One of the features I appreciate most is the ability to send approval links very easily, which streamlines my workflow. The videos and tutorials offered made the setup process straightforward, contributing to why I enjoy using the platform, as it was easy to get the hang of and navigate. Review collected by and hosted on G2.com.

I would just change the fact that sometimes it glitches and gets unattached from accounts. Review collected by and hosted on G2.com.