I love how Brandwatch Social Media Management makes content publishing seamless across multiple platforms, which significantly simplifies my work. The scheduling feature is particularly fantastic, providing ease in managing when and where content goes live. I also find the reporting capabilities outstanding; it provides detailed insights, which are incredibly helpful in strategizing and demonstrating the impact of social media efforts. The Brandwatch Academy is a valuable resource, offering thorough training that makes navigating the platform more manageable. Overall, the engagement tool is impressively extensive, allowing me to manage various social media channels from one centralized location, which is both efficient and impressive. These features contribute to a delightful user experience, and I'm thrilled with how Brandwatch is integrated into my workflow. Review collected by and hosted on G2.com.

{"I have experienced occasional connectivity issues with Brandwatch Social Media Management. While this doesn't happen frequently, it has occurred a couple of times in the last three months. This affects the overall reliability when the platform itself is temporarily down.","I believe the 'listening' and 'listening intelligence' features of the tool could be improved. Enhancing these features could potentially make social media managers and others in the field more proactive in their approach."} Review collected by and hosted on G2.com.

It's so easy to use! I can copy my posts while scheduling so for each platform I dont have to retype or set all my dates and times its already in there and makes it so easy to post to all 3 platforms at once! Review collected by and hosted on G2.com.

I wish it could reformat my images if i upload the wrong size. Sometimes I get the sizing wrong and it wont accept the image so i have to resize it and come back. Review collected by and hosted on G2.com.

I find great value in the social listening piece of Brandwatch Social Media Management, which is incredibly helpful for monitoring conversations about our brands. This function allows us to keep a pulse on specific words or general sentiments about our brands and products on social media, whether they concern new products, long-term products, or even ingredients. The effectiveness of this feature helps our team manage consumer comments, questions, and inquiries efficiently. Additionally, I appreciate the straightforward setup of linking our brands into the feeds, as it was simple to accomplish without any real issues. The social listening tool is particularly nice, although I wish more out-of-the-box features were available without additional costs. Overall, these features collectively enhance our team's operations by providing valuable insights and facilitating our social media management efforts. Review collected by and hosted on G2.com.

{"I wish there was better integration with social media platforms like Facebook and Instagram. There are times where I have to leave Brandwatch to handle comments or DMs due to this circumstance.","I think maybe a little bit more stability is needed. Although the issues have been minor, they still occur, and there seems to be a current delay sometimes with the replies I make.","I wish there were more out-of-the-box features without having to pay extra.","I would love the ability to integrate Brandwatch with our CRM."} Review collected by and hosted on G2.com.

Seeing multiple clients or social media users in one weekly view is helpful in content planning. The weekly and monthly views. Review collected by and hosted on G2.com.

There can be a lot of glitches to work through - sometimes channel groups don't work, edits to copy don't save. I also think adding more to the approval process like copy editing instead of just commenting would be helpful. The login in always clunky and glitchy. Almost every time I log in with 2FA I get an error message that tells me I'm already logged in and to go to the platform. This might be more of a LinkedIn issue but it would be SO helpful if we could do more LinkedIn reporting for people. Review collected by and hosted on G2.com.

The Engage module is excellent and makes community management much easier, as it allows me to view all engagement from every platform on a single page.

The Measure module is also very useful for reporting, as it helps illustrate the performance of posts and platforms, and lets me track our progress toward KPI goals.

Being able to track non owned accounts just by using their social links is a great additon for cases where we doing a market research Review collected by and hosted on G2.com.

The Listen Module feels somewhat limited, and when it comes to sentiment results, we find that about 60 to 70 percent of the time, we have to adjust the sentiments ourselves because the AI doesn't quite grasp South African social language.

We are unable to perform a full share of voice analysis between brands.

In the Engage Module, there are some comments and messages that don't appear, so we have to visit the native platforms directly to interact with them.

When we do a SOV analysis and we want the search to pull only South African search results its limited in terms of, if filter by location we lose Facebook data and if we add location to search it doesnt always pull the local data only

And Customer service can't help much on that and thier turnaround time at times takes too long especially in cases where we doing a report and the app mulfunctions

Sometimes the app requires us to fix our time zones which is not ideal incases of me try to do a quick search or do my reports Review collected by and hosted on G2.com.

The unlimited channel connections is useful compared to the model employed by some of their competitors. There are a good range of social media platforms that can be connected too. Some of the features where you can share reports and dashboards with non-users is also useful. Review collected by and hosted on G2.com.

The rollout of the new two-factor authentication system has impacted the user experience. While security is important, it has come at the detriment of the user experience, and it also comes across as an opportunity for Brandwatch to make more money out of customers.

The customer support experience has started to drop in quality lately. Despite attempts to raise this, even senior leaders don't follow up as they promise. There is a little too much reliance on AI bots, and not enough human interaction.

Also, there are some frustrating product glitches that need fixing to improve the experience but the company doesn't seem to be making them as much as a priority as they once did. It seems priorities have shifted since the merger and subsequent acquisition. Review collected by and hosted on G2.com.

I like the look and branding of Brandwatch. It's very clean and when sharing reports to clients it looks nice and professional. The AI help has been helpful for little questions here and there. The measuring is nice and customizable and the graphs are wonderful for our clients. As a team we really like the labeling on pieces of content to know exactly how a campaign or certain pieces of content go. That was a big reason that we choose brandwatch. Review collected by and hosted on G2.com.

Brandwatch has been very tricky for us, because for our team we have ran into mulitple technical issues that involve getting help from the success team. Our posts weren't loading, we had weird things in our measuring that has made using brandwatch very frustrating. We would like measure to be even more customizable with choosing colors for the graphs and even the scale of what the graphs are. We also are extremely frustrated at measuring reach and views. Our clients need a total reach for the end of the month, but brandwatch is only having avg. reach this is a big problem for us, because we need accurate numbers and we have to pull from meta for the total reach when we would rather have it all in the same place. Another thing is in engage, when there is a spammer, it's great that you can block them there, but it would be nice if when you hit block that it hides all the messages from that profile as well as marks them as read so it clears all the messages at once, saving time. We have a lot of international languages too, so it would be very handy, to have a "translate all" button or something so I can know which messages are hate and easily hide them instead of going one by one. That's how meta does it, and it really saves time. In publish, we do have a lot of posts going out so I understand in the month calendar just having a number with platforms, but it would be very nice to have a overview of each client's calendar and what we are posting like trello where there is a title to the day so we can see the whole month clearly for each account. Overall, we were extremely excited to get brandwatch, and now we are a little disappointed. Review collected by and hosted on G2.com.

I like that everything lives in one platform. We have several brands we handle and not jumping around give me more time to complete other tasks. I also like that we can communicate as a team on post. So I can tag my coworkers to make sure everything looks good before posting! Review collected by and hosted on G2.com.

I wish I could create reels and schedule with trending music. As of now you cant do that, at least not easily. I also don't think Brandwatch always has the most updated numbers when it comes to follower count, views, people speaking about your brand, etc. when i look on the native apps it's always more.

But on that note, I know Brandwatch is always improving and I am sure it will just keep getting better Review collected by and hosted on G2.com.

What I find most useful about Brandwatch is its ability to post and cross-post to multiple channels simultaneously. This feature streamlines the process of scheduling social media posts across various platforms and even different brands, making it both quick and efficient. I also appreciate the helpful tools available, such as suggestions for the best times to post on Facebook based on when your audience is most active. Another feature I really value is the Notification option, which lets you alert team members after a post is published (we use this to encourage our team to reshare and like the post within 60 to 90 minutes). On the occasions when I've contacted customer support, they've always been very helpful. Review collected by and hosted on G2.com.

The main issue I have with Brandwatch is that it isn't very straightforward or intuitive to review posts that have already been published. I want to be able to quickly check my posts for engagement metrics and other key performance indicators, but neither the Engage nor the Measure tabs provide the kind of simple reporting experience I’m looking for. Review collected by and hosted on G2.com.

Overall, Brandwatch is and was easy to implement to our team dynamic. I appreciate how Brandwatch offers a full scope process. I can post and monitor my organic and paid efforts through Publish, interact and nurture my posts with community management through Engage, and wrap up my work with reporting through Measure, all in one platform. I will say the integration transition was seamless, and there were hardly any growing pains when we made the transition because the onboarding was thorough. Customer support is overall very responsive when we do need them. They are always willing to hop on a call if needed. Review collected by and hosted on G2.com.

The design feels a bit outdated compared to other platforms I've used. Our team uses this platform daily, and it sometimes lags and doesn't feel super intuitive, which can cause some frustration. Several aspects, including the reporting widgets in Measure and the aspect ratio sizing in Publish, require manual adjustments as well as a few other features. I also wish there was a way to view posts from a month perspective with an image of the actual posts rather than the current icon display. Review collected by and hosted on G2.com.