It doesn't often work very well at all, but when it does, it can be a useful tool for compiling reports for clients. For example, it lets us know the amount of followers we gained during a specific time period, which is helpful when working out the impact of a social giveaway. Review collected by and hosted on G2.com.

I dislike the fact that it never works correctly - results are inaccurate month on month, and there is always one issue or another. It wastes our team time having to constantly contact support every single month. It's also not very easy to use, as I find that it constantly requires us to refresh channels. We use it frequently, monthly. Review collected by and hosted on G2.com.

I have been using Brandwatch for years to post on my companies social media accounts. I love the calendar view to figure out the last busy days to post so that my posts don't get lost with other posts. I use it at least once a week to post. The platform is very easy to navigate and use, the best button is the copy and schedule so that i don't have to paste the same thing over and over! I have had to contact customer support before and they were fast and kind. Review collected by and hosted on G2.com.

The only downsides of using Brandwatch to post on social media is when I go to post on LinkedIn I cannot tag people, just companies and sometimes even finding companies is hard. It's annoying that you have to use dashes where there is a space. Review collected by and hosted on G2.com.

It is a powerful system that has a lot of capabilities for a holistic social media management tool. Scheduling, reporting, listening, monitoring, etc. Review collected by and hosted on G2.com.

Slow to introduce new platforms, like Threads and Bluesky. Review collected by and hosted on G2.com.

I like that we can send content for approval through an external link. This allows for seamless flow between our team and the client. The clients also seem to have an easy time approving content which has saved a lot of time and back and forth. Review collected by and hosted on G2.com.

Most features on Brandwatch are not very intuitive or user-friendly. It seems doing anything takes multiple clicks, if that makes sense. Having to choose an individual channel every single time I am making a post when I am already viewing that specific channel's content on the calendar wastes a lot of time and has lead to more errors. Review collected by and hosted on G2.com.

The way I can create a query with unlimited keywords and the same goes to how I can filter using keywords. Dashboard and visualization are also useful. Data segmentation is also useful and allows me to perform my daily tasks efficiently. Review collected by and hosted on G2.com.

Data coverage on TikTok. As TikTok has become more impactful, it'd be nice if the platform allows TikTok other channels tracking. Another thing that irritates me is it signed me out a bit too often. Review collected by and hosted on G2.com.

I appreciate the ability of Brandwatch Social Media Management to effectively handle a large number of social media accounts, which is particularly beneficial in an agency environment where managing multiple client accounts is essential. The platform's capability to centralize account management in one place streamlines workflows, saving time and effort. I also value the scheduling feature, which allows content to be organized and approved ahead of time, enhancing planning efficiency and ensuring timely execution. Additionally, the ease with which content can be shared with clients for review significantly improves communication and collaboration, which is a major asset in maintaining client satisfaction and involvement. Review collected by and hosted on G2.com.

I find Brandwatch Social Media Management can be buggy, which affects its reliability. The crop feature is not great, and the software struggles to load videos efficiently, especially given its size limitations. The rescheduling process can be cumbersome, as it requires entering each individual post instead of allowing bulk rescheduling. Additionally, the inability to schedule 'X' threads or Instagram stories limits its functionality for comprehensive social media planning. Review collected by and hosted on G2.com.

I like how I can measure the performance of posts efficiently with Brandwatch Social Media Management. It allows me to organize and view the metrics based on different label groups, which is really helpful. It's great to have everything in one place; we can manage all of our social media accounts, queue up posts, and track their performance easily. I also appreciate how this tool helps us to strategize as a team by seeing what works well and what doesn't. Review collected by and hosted on G2.com.

Tracking sentiment in the social listening tools can be better Review collected by and hosted on G2.com.

It offers one centralised spot to manage the many assets in our business suite. I am able to see comments and DMs to all our pages from one centralised location, and am able to monitor engagement seemlessly Review collected by and hosted on G2.com.

The apps are not very user friendly and need far more development to refine them. It is also difficult to schedule stories with links, polls, stickers etc via brandwatch and often this has to be done natively Review collected by and hosted on G2.com.

Brandwatch is very strong for social listening and analytics. It provides deep insights into audience sentiment, trends, and brand mentions across platforms, all in one place. The dashboards are flexible and useful for reporting. Review collected by and hosted on G2.com.

The platform can feel complex at first, and the learning curve is a bit steep. Pricing is also on the higher side, which may not be ideal for smaller teams or simple use cases. Review collected by and hosted on G2.com.

I love how the comment checks in Brandwatch Social Media Management are all consolidated, and I find the reporting to be pretty accurate. The reports are good, which was a key reason for switching to this tool for better reporting capabilities. Review collected by and hosted on G2.com.

Scheduling is very unreliable, and the initial setup wasn't easy at all. Review collected by and hosted on G2.com.