It's easy to connect all you social media and manage the content planning. It saves times. Review collected by and hosted on G2.com.

Ther'e no app for smatphone as far as I know, which would be be great since I'm not always at the office Review collected by and hosted on G2.com.

I love how Brandwatch Social Media Management keeps all feedback organized, which is really helpful. It saves me a bunch of time since it can schedule posts for me on Instagram, Facebook, and TikTok. What I like most is how easy it is to see all of my clients' content in one place and how easy it is to keep their feedback and approvals organized. The calendar view lets me see all of the posts going out on a certain day, which helps me and the clients stay organized. It's nice to be able to check that all of my clients' posts went out on a certain day. Plus, the fact that I can do engagement in Brandwatch is a game changer. Managing all of my clients and their posts and engagement in one place is really convenient. The initial setup of Brandwatch was pretty easy since it's intuitive, and it took me about a week to fully understand the software and feel 100% comfortable using it. Review collected by and hosted on G2.com.

The only thing that bothers me sometimes is the channels will disconnect and then I have to reconnect my clients Instagrams or Facebooks to Brandwatch which can be time consuming. I think that if Brandwatch could just make sure that the accounts stay connected would be great, unless of course the client changes their password or something then you need to reconnect -- I understand that. But randomly disconnecting is a bit frustrating Review collected by and hosted on G2.com.

I like that comment checks are easy and centralized with Brandwatch Social Media Management, making it unnecessary to log into different accounts. I also find the Listen feature cool as it adds value as an offering to clients. Review collected by and hosted on G2.com.

I think the whole platform is behind. The scheduling tool is awful and we will not stay on if it's not improved. There are slow upload speeds, limited sizes, and it's not up to date with platform requirements. It has a limited capacity to post, can't cross-schedule, posts fail to go live for no reason, and when they are rescheduled they work so it's just errors everywhere. LinkedIn doesn't have a native button for carousels. You should look at Metricool as an example of a good scheduler. Also, it's so expensive, and the initial setup was not easy or clear. Review collected by and hosted on G2.com.

I love the tags & categories management and the easiness to create customizable reports with Brandwatch Social Media Management. It helps me diversify our creative assets and makes it easy to schedule and organize our publications. The initial setup was very easy and enjoyable. Our decision to switch to Brandwatch Social Media Management was driven by the aim to have a one-in-all platform, especially since we already had Consumer Research with Brandwatch. The customer service and the overall positive experience with the platform were also incentives. Review collected by and hosted on G2.com.

The main limitation at the moment is the fact that the published does not support the X Premium feature that allows us to publish posts longer than 250 characters. Another limitation is the fact we are not able to publish across several platforms in one single action. Review collected by and hosted on G2.com.

I really like the seamless ability to cut time by posting to multiple accounts at once. It's one of the most time-efficient aspects that saves a lot of time in the long run, letting me spend more time on making quality content. I also really like the interface; it's very clearly laid out with different sections that allow me to easily check scheduled and published content without confusion. The initial setup was very easy and seamless—no errors at all—and it happened within minutes. Altogether, these features help me offload my cognitive capacity, knowing that posting is done for me in an autonomous manner, so I can focus on creating engaging content. Review collected by and hosted on G2.com.

I think the login process is a very tightly timed login process, and once I log in and then pass that timer, I often have to restart or I run into an error. Review collected by and hosted on G2.com.

I like the view of the calendar, and it makes comment checks a lot easier. Scheduling is something I value as it saves a lot of time manually posting. Review collected by and hosted on G2.com.

I don't love a lot to be honest, I think Brandwatch Social Media Management causes more issues than it solves problems. Scheduling is extremely tedious because you have to manually select a channel and platform for every single post instead of cross posting on platforms. There are also a lot of issues with video and image formats and dimensions that we haven't had with other scheduling tools. You also have to scroll all the way through the measure dashboard of your report before you export it, otherwise data hasn't loaded in the exported PDF. Brandwatch was expected to be faster with scheduling and more reliable for reporting, but it's actually way longer and way more expensive. The initial setup was too complicated, and the initial calls felt kind of pointless. Review collected by and hosted on G2.com.

The UI for many of the suites is pretty easy to learn and understand. This has helped the broadening rollout from my team feeling comfortable and empowered to leverage. Review collected by and hosted on G2.com.

I've still had issues getting all the suites to live in one place. I have a couple links that I must use in order to access instead of everything just being in one place. Getting more specific to platform tools, mentions are often something I look at for social listening. When clicking on specific points on the trended chart, BW ranks the topics but it doesn't state what the criteria for those rankings are. I initially thought it was pure reach from that post but I've seen several instances of that not being the case. Would love to get more clarity around how the tool is creating that hierarchy. Review collected by and hosted on G2.com.

I use Brandwatch Social Media Management to monitor content across multiple social media platforms from a single dashboard. I find the analytics and reporting tools provide useful insights to track performance and improve social media strategies. The automated reporting tool is also very useful as it saves time when preparing performance summaries. Brandwatch consolidates data from multiple channels into clear dashboards, making it easier to monitor engagement, reach, and audience interactions without manual interventions. I appreciate that Brandwatch was preferred for its clean UI and better query and channel outputs. The initial setup was very easy. Review collected by and hosted on G2.com.

Sentiment tagging could be improved. Most of the time, the negative sentiment is marked as neutral sentiment. Review collected by and hosted on G2.com.

What I like most about Brandwatch is the Engage section. It has drastically cut down my social media monitoring time, and I know I won’t miss anything the way I used to when I had to switch between platforms. Review collected by and hosted on G2.com.

Although Brandwatch offers 24/7 support and ways to get in touch, I don’t like that there isn’t someone proactively reaching out to check whether I’m using the platform correctly or getting the most out of it. I’d also love access to more videos or guided resources so I can learn more and improve how I use the program. Review collected by and hosted on G2.com.

The ability to allow approval when scheduling out a handful of posts to a variety of social media platforms has been super helpful for upper management to have eyes on content. Review collected by and hosted on G2.com.

The main thing I dislike about Brandwatch is the inability to schedule out multiple posts at a time in the same window, it only allows post cloning. Also, the analytics are very different across the board with the APIs not pulling in correctly or having different labels for each metric. Review collected by and hosted on G2.com.