We’ve been using Brandwatch for almost 10 years, and it continues to perform exceptionally well. The platform is very intuitive and easy to use, even for new team members. Over time, it has remained an industry leader, consistently evolving while keeping the core user experience simple and reliable. Its dashboards, query capabilities, and reporting features make it a strong tool for daily monitoring and strategic insights Review collected by and hosted on G2.com.

The main challenges are related to coverage, some smaller pages or niche sources are not always captured automatically. The good part is that support is responsive, and they can usually add them upon request. Another area for improvement is filtering: it would be great to have more advanced ways to reduce noise in query results. Lastly, I believe the platform could benefit from deeper AI integration to automate more analysis and insight generation. Review collected by and hosted on G2.com.

Boolean queries are available, covering overall channels, languages, and countries. However, geo-location is not accurate due to platform restrictions on releasing user's location. Since it is our global tool for social listening among brands and that feeds our internal app with content, I use it on a weekly, almost daily basis. Review collected by and hosted on G2.com.

Unable to open multiple windows in the same access, resulting in a lot of back and forward navigation when performing repetitive tasks. Missing to collect open UGC TikTok data, but I believe that it could also be a platform problem, since I don't know if TT is releasing all their content through API. Additionally, sentiment analysis is poor, as it contains too much neutral content, which seems to be based on English translations rather than being custom-built for NLP according to the respective language. A better way to filter content based on location, for example, brand content from the USA is always collected on CAN queries. The same for Latin America, a lot of repetitive content that belongs to another country. Filter location on query and also on boolean queries, not working so good so far. Categories segmentation and alerts layout could also be better, either easy to build or bring more information to be in the alert content. Ideally, the alerts should bring an AI resume (also to be available via API) to better group and summarize alert results Review collected by and hosted on G2.com.

It has a lot of great features that we use including social media management, consumer intelligences, scheduling, listening and more. It's really easy to use and it was easy to switch to from our previous software. Review collected by and hosted on G2.com.

Not a whole lot! Making sure we use it to its full potential due to all its features would be the only think I can think of. Review collected by and hosted on G2.com.

The diferent interfaces and Charrys that we can do Review collected by and hosted on G2.com.

The limited sample when the query have a lot data.

the limit to have more that one year

The dificult to connetc the social accounts (fb, Instagram, x, tiktok) Review collected by and hosted on G2.com.

Advanced AI insights: Strong sentiment analysis, trend detection, and crisis monitoring

Custom dashboards: Highly flexible reporting for executive insights and decision-making Review collected by and hosted on G2.com.

High cost: Enterprise pricing with limited transparency for tiers and high entry point

Data imperfections: Some gaps in sentiment accuracy and coverage Review collected by and hosted on G2.com.

The Brandwatch Consumer Intelligence platform is very comprehensive, offering a wide range of features that meet various needs, not leading me to look for other providers. The tool stands out for its intuitiveness, making configuration and use uncomplicated. It is highly useful for monitoring social networks, brands, and competitors, as well as helping in crisis management and providing better results and insights to clients. I value the tool's ability to consume and build complex queries using Boolean logic, which enhances the collection of valuable information in the world of social networks. The tool has remarkable power and is ideal for various contexts, being both powerful and versatile. Review collected by and hosted on G2.com.

I have no comment Review collected by and hosted on G2.com.

What I appreciate most about Brandwatch Consumer Intelligence is how easily it helps me surface and analyze online conversations. The platform does a great job pulling relevant content together and presenting it in a way that makes exploration feel intuitive rather than overwhelming. Even when I’m working through more complex queries or deeper analysis, the interface stays straightforward and the support team is incredibly responsive. Knowing I can get quick help whenever I hit a snag has made the entire experience smoother and more reliable. Review collected by and hosted on G2.com.

The main pain point I’ve run into is around coverage gaps. Every now and then, certain mentions or pieces of content don’t show up in the dashboards, even when accounts are properly connected. It doesn’t happen constantly, but it’s noticeable enough to occasionally interrupt workflows. The sampling limitations can be frustrating for the same reason — when I'm trying to assess conversation volume or trend movement, I really want the full picture. These moments don’t break the experience, but they do stand out when accuracy matters. Review collected by and hosted on G2.com.

It has lost its charm & not that user intuititive & validated method. Features looks outdated Review collected by and hosted on G2.com.

They should incorporate more reports & tools to intuititively understand the data. Review collected by and hosted on G2.com.

I find Brandwatch Consumer Intelligence simple to use and appreciate its segmentation capabilities. It's easy to apply segmentations in dashboards and see them in widgets to compare different topics, which is really helpful for crisis monitoring. It's also easy to share dashboards with internal teams and clients, providing them with the insights they need. Review collected by and hosted on G2.com.

I feel like the user interface could use an upgrade, issues with loading sometimes and live dashboard links. Review collected by and hosted on G2.com.

I use Brandwatch Consumer Intelligence for social listening and find the social listening dashboards incredibly useful for tracking specific brand conversations. The tagging and categorization features are great for boiling down conversations and ensuring we can strip out irrelevant discussion or focus on specific parts. I also appreciate that the initial setup was easy. Review collected by and hosted on G2.com.

NA Review collected by and hosted on G2.com.