Brandwatch has been steadily improving and adding new functionalities over time. It has made notable progress especially in terms of coverage and data collection from new sources, which has meaningfully expanded the range of conversations and platforms we're able to monitor. Overall, the platform has grown in scope and capability, making it a more comprehensive tool for social listening and analytics. Review collected by and hosted on G2.com.

While Brandwatch has continued to grow as a product, the Vizia side of things presents the biggest challenges. I feel this part of the platform has fallen somewhat behind and hasn't been updated at the same pace as other Brandwatch products, leaving it in need of more attention and development to keep up with the rest of the suite. Review collected by and hosted on G2.com.

What I like most about Brownwashed Customer Intelligence is that it is a tool that allows you to integrate and connect accounts to expand a conversation and obtain a greater amount of data. Thanks to this, with the programming of queries, I can obtain information on this specific topic and, at the same time, generate reports, create brands, etc., etc. Review collected by and hosted on G2.com.

The duplication of mentions per query when using this platform is a problem: if I use two different queries, it duplicates the mentions for me. I also miss a button to go back. Not having an option to return to steps I had already taken, or if I made a mistake in any step, the application does not allow me to go back to how it was before. That would be very helpful. Review collected by and hosted on G2.com.

There is an AI Assistant that you can ask questions to. The implementation of AI into Brandwatch has been slow and doesn't feel forced or flashy. It's nice to know that AI is an option in Brandwatch, not a requirement. There are also new AI tools for responding to comments with options like, improve writing, make shorter, make longer, and fix grammar and spelling. While I don't rely on these often, this tool can be a life saver when I'm unsure how to respond to a comment or post. Review collected by and hosted on G2.com.

I would love the commenting feature to integrate the templates while you're typing, rather than having to click the drop down and type in/select which template you'd like to use. Review collected by and hosted on G2.com.

Brandwatch Consumer Intelligence is highly valuable for market research, especially in social listening. It helps us efficiently monitor trending topics, track audience sentiment, and understand real-time conversations around brands and industries. The ability to uncover emerging trends and consumer perceptions supports more informed strategy and content decisions for our clients. Review collected by and hosted on G2.com.

The dashboard interface could use improvement, since some widgets feel fairly basic and not as visually intuitive as they could be. As a result, it can be harder to interpret insights quickly at a glance. Additionally, the emotion/sentiment classification isn’t always accurate and can occasionally be misleading, so I often need to manually validate the results, which adds extra time to my analysis process. Review collected by and hosted on G2.com.

One of my favorite features is the creation of dashboards, which allows us to have a board with the main indicators in real time. Additionally, we can consult it at any time to support decision-making. Review collected by and hosted on G2.com.

Something that could be a significant improvement would be to have more comprehensive metric options. One of our KPIs is views, but Brandwatch only shows impressions, which limits tracking and analysis according to our needs. Review collected by and hosted on G2.com.

I like Brandwatch Consumer Intelligence because it's very powerful, providing the full spectrum of mentions compared to other tools that are sampled. It's valuable as it gives us certainty about the volume of conversation around a specific topic, so we're not guessing the size of it. I also found the initial setup easy. Review collected by and hosted on G2.com.

They could improve the Vizia boards to be more interactive. They lack customizable options and cannot be clicked to select content. Review collected by and hosted on G2.com.

We use it every day to better understand consumer sentiment about our brand and how people are responding to it. Has integrated into my daily workflow. The customer support is great. Review collected by and hosted on G2.com.

It can be pretty difficult to learn, and the UI isn’t always very helpful or intuitive. We’ve had to take courses just to understand the basic functions and really get up to speed. Review collected by and hosted on G2.com.

What I appreciate most about Brandwatch Consumer Intelligence is how it transforms vast amounts of unstructured data into clear, actionable insights. The platform’s comprehensive social listening, along with its robust segmentation and sentiment analysis features, makes it significantly easier to gain a genuine understanding of consumer behavior and market trends.

I also highly value the platform’s flexibility, whether I’m building tailored queries or designing dashboards that effectively communicate insights to various stakeholders. Additionally, the support and training team is exceptional—they are responsive and knowledgeable. Review collected by and hosted on G2.com.

One drawback of Brandwatch Consumer Intelligence is that, because the platform is so powerful and comprehensive, there can be a learning curve at first—particularly when it comes to creating advanced queries or fully customizing dashboards. In addition, certain types of analysis require manual adjustments, like optimizing queries or building categories, to reach the highest level of accuracy. This process can be time-consuming for those who are new to the platform. However, once you become comfortable with the system, this flexibility actually turns into one of its greatest strengths rather than a limitation. Review collected by and hosted on G2.com.

I really love using the AI-powered overview and summaries. It has saved me so much time in analyzing large quantities of data and helping enable my fellow team members to use the platform on their own. Review collected by and hosted on G2.com.

I would love the ability to see volume for all queries broken down by name to see which are generating the most conversation in a specific period of time and search for keywords that may be appearing in various searches. Review collected by and hosted on G2.com.

The ability to create segments/categories from data, on the basis of which you can prioritize, which category requires your most attention in the event of a brand crisis. Review collected by and hosted on G2.com.

The IRIS AI is not good enough. It should be updated or upgraded. Review collected by and hosted on G2.com.