What problems is BrandMentions solving and how is that benefiting you?
It Inferred the ROI of a PR blast or a social campaign (formerly known as BrandMentions) manually. Now, we can see that the spikes in brand mentions and positive sentiment are from our campaigns. After we announced our product, we saw it get mentioned in over 1,200 places and we were able to show that to leadership.
Our reputation management is the primary use of it. Not too long ago, we discovered a fairly insignificant complaint from one of the customers on a review site that was starting to gain some traction. As we got to know of it on time, our customer service team managed to contain the issue before it escalated. Therefore, it turned into a positive case study instead.
Every marketing leader that needs to quantify value and protect brand equity needs this tool. Review collected by and hosted on G2.com.