--- title: Uptempo Reviews meta\_title: 'Uptempo Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 147 reviews by the users' company size, role or industry to find out how Uptempo works for a business like yours. aggregate\_rating: rating\_value: 4.1 review\_count: 147 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing ---

# Uptempo Reviews & Product Details

Claimed

###### Profile Status

This profile is currently managed by Uptempo but has limited features.  
  
Are you part of the Uptempo team? [Upgrade your plan](https://sell.g2.com) to enhance your branding and engage with visitors to your profile!

Uptempo is the enterprise marketing system of record that helps marketing leaders prove and improve ROI by connecting budgets, plans, and performance in one platform. Built for complex organizations, Uptempo gives marketers a single source of truth to manage investments with financial discipline, plan with confidence, and adapt faster as priorities change. Deep ERP/EPM connections—actuals, GL mapping, and reconciliation—keep budgets under control, so marketing can see investments trending ahead or behind plan. Performance dashboards help CMOs build credibility by tying marketing spend to measurable business outcomes. With a unified marketing calendar plus real-time dashboards and scenario modeling, leaders can pressure-test decisions and reallocate confidently as signals change. All of this runs with enterprise-grade governance: configurable hierarchies, role-based access, SSO, and audit trails. By replacing disconnected spreadsheets and point solutions with one governed workspace, Uptempo improves visibility, alignment, and decision-making across the marketing organization. Uptempo is the CMO's enterprise command center for closed-loop operations, helping to transform marketing from a cost center to a credible growth driver for the business.

* * *

Seller
[Uptempo](https://www.g2.com/sellers/uptempo)
Discussions
[Uptempo Community](https://www.g2.com/products/uptempo/discuss)
Languages Supported

English

Solution Type

All-in-One

Overview by
Jeynel Sumar

Show More

## Value at a Glance

Averages based on real user reviews.

### Time to Implement

4 months

### Return on Investment

16 months

[
View More Pricing Information
](https://www.g2.com/products/uptempo/pricing)

## Top-Rated Alternatives

[

 ![Planful](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Planful")

Planful

4.3/5(508)

](https://www.g2.com/products/planful/reviews)

[

 ![Aprimo](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Aprimo")

Aprimo

4.3/5(303)

](https://www.g2.com/products/aprimo/reviews)

[

 ![Wrike](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Wrike")

Wrike

4.2/5(4,539)

](https://www.g2.com/products/wrike/reviews)

[
View All Alternatives
](https://www.g2.com/products/uptempo/competitors/alternatives)

## User Insights

Average based on 147 real user reviews.

Implementation Time

4 months

Perceived Cost

$$$$$

[Log in to unlock pricing and user insights](/login)

JK

Jason K.

Innovation Project Manager

Enterprise (\> 1000 emp.)

9/25/2018

"A Streamlined Solution for Budget Tracking"

4/5

What do you like best about Uptempo?

I really enjoy how intuitive Allocadia is and how it enables seamless budgetary visibility for those in our organization/ team who need it. Review collected by and hosted on G2.com.

What do you dislike about Uptempo?

I don't like how I am required to log back in after a few moments of inactivity. If this is a local setting it is something I would like to change. Review collected by and hosted on G2.com.

What problems is Uptempo solving and how is that benefiting you?

We are solving the issue of tracking prescribed budgets across business units with instant visibility into the earmarked dollars and spend to date. As simple as that may sound, it was not something we could easily access using previous solutions. Review collected by and hosted on G2.com.

Show More

Validated ReviewerIncentivizedSource: G2 invite on behalf of seller

 ![Archana T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Archana T.")
AT

Archana T.

Budget Planning Specialist- APAC

Computer Software

Enterprise (\> 1000 emp.)

10/3/2018

Business partner of the seller or seller's competitor, not included in G2 scores.

"Structered tool"

4.5/5

What do you like best about Uptempo?

The freedom Allocadia gives in structuring the budget hierarchy & retrieving reports accordingly is very easy & helpful for all levels. Review collected by and hosted on G2.com.

What do you dislike about Uptempo?

Bulk user access is missing for individual folders, which consumes more time. Review collected by and hosted on G2.com.

What problems is Uptempo solving and how is that benefiting you?

Structuring the budget hierarchy & creating various reports to help the Marketing team take multiple decisions and future planning. Review collected by and hosted on G2.com.

Show More

Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller

 ![Kelly S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kelly S.")
KS

Kelly S.

Marketing Director

Enterprise (\> 1000 emp.)

9/26/2018

"Expense Tool"

3.5/5

What do you like best about Uptempo?

This tool allows you to capture expenses and will auto-populate information for you. This is great for campaign tracking and ROI Review collected by and hosted on G2.com.

What do you dislike about Uptempo?

Our set-up can be confusing with the expense categories. Review collected by and hosted on G2.com.

What problems is Uptempo solving and how is that benefiting you?

We are able to track, manage, and reimburse employees quickly. The benefits are overall better tracking and management of expenses. Review collected by and hosted on G2.com.

Show More

Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller

 ![Michael F. W.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Michael F. W.")
MW

Michael F. W.

Director, Software Product Marketing and Industry Solutions

Information Technology and Services

Enterprise (\> 1000 emp.)

10/10/2018

"Great tool for Marketing Budget - The more integrated the more useful"

4.5/5

What do you like best about Uptempo?

Ability to track and share - mapping actuals is very cool Review collected by and hosted on G2.com.

What do you dislike about Uptempo?

It's a little clunky to navigate - would like to see some more embedded calculations - I find myself pulling up my calculator at times Review collected by and hosted on G2.com.

What problems is Uptempo solving and how is that benefiting you?

Tracking of expenses, visibility across budgets Review collected by and hosted on G2.com.

Show More

Current UserValidated ReviewerSource: Seller invite

 ![Verified User in Graphic Design](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Graphic Design")
UG

Verified User in Graphic Design

Small-Business (50 or fewer emp.)

10/31/2018

"Hive Review"

4/5

What do you like best about Uptempo?

How easy it is to measure marketing performance. It is extremely customizable making it easy to stay on budget and manage marketing financials, ROI, and other analytics. Review collected by and hosted on G2.com.

What do you dislike about Uptempo?

Due to it being so customizable, it is easy to get lost and frustrated while using. It takes many clicks to get where you want to go and do simple tasks. Review collected by and hosted on G2.com.

What problems is Uptempo solving and how is that benefiting you?

It can be difficult to tell if marketing campaigns are successful and worth the cost. Often times we dump money into campaigns and don't know if we're seeing the result. Hive9 helps us track everything and run analytics to see where our marketing dollar is going the furthest. Review collected by and hosted on G2.com.

Show More

Validated ReviewerIncentivizedSource: G2 invite

 ![Payal C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Payal C.")
PC

Payal C.

Director, Worldwide Communications

Computer Software

Mid-Market (51-1000 emp.)

9/25/2018

"It's been really helpful in tracking and managing my budget."

5/5

What do you like best about Uptempo?

How user-friendly it is and how easily you users can view all budget details (as set by admin). Review collected by and hosted on G2.com.

What do you dislike about Uptempo?

Once you delete something, it's gone forever. Would be nice if the application gave users the opportunity to look back, if necessary. Review collected by and hosted on G2.com.

What problems is Uptempo solving and how is that benefiting you?

Budget management Review collected by and hosted on G2.com.

Show More

Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller

JH

Julie H.

Enterprise (\> 1000 emp.)

9/28/2018

"Insightful Planning"

5/5

What do you like best about Uptempo?

Allocadia is easy to customize and understand from almost any perspective. Review collected by and hosted on G2.com.

What do you dislike about Uptempo?

Some of the reports are clunky, but plenty of opportunity to customize. Review collected by and hosted on G2.com.

What problems is Uptempo solving and how is that benefiting you?

Opportunity to see closed-loop spend, from planning to actuals and analysis. Review collected by and hosted on G2.com.

Show More

Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller

 ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software")
AC

Verified User in Computer Software

Enterprise (\> 1000 emp.)

9/25/2018

"Allocadia review"

3.5/5

What do you like best about Uptempo?

visually it is appealing. I like being able to see the analytics, and is great to put into presentations. Review collected by and hosted on G2.com.

What do you dislike about Uptempo?

Not very intuitive, and you can easily end up in the wrong budget or quarter if you're not paying attention. I also don't like that if you end up not spending something you budgeted for in a specific month, instead of the amount disappearing it just stays in the cell. So it looks like you actually spent it, but you didn't. Review collected by and hosted on G2.com.

What problems is Uptempo solving and how is that benefiting you?

Tracking and identifying what you are spending in every quarter is extremely important, so it seeing what quarters you have overspent in vs underspent in is useful. Review collected by and hosted on G2.com.

Show More

Validated ReviewerIncentivizedSource: G2 invite on behalf of seller

 ![Verified User in Information Technology and Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Information Technology and Services")
UI

Verified User in Information Technology and Services

Enterprise (\> 1000 emp.)

9/28/2018

"Allocadia is simple to use and understand"

4/5

What do you like best about Uptempo?

A user can be up and running fairly quickly. The site is intuitive and helps streamlined management of multiple marketing budgets. Review collected by and hosted on G2.com.

What do you dislike about Uptempo?

Refreshing data and generating reports takes longer than I'd like. Review collected by and hosted on G2.com.

Recommendations to others considering Uptempo:

Allocadia is great for companies that have had the painful experience of trying to keep up with spreadsheets for budgeting system. This goes beyond the basics to help user have a easy access to a more detailed analysis of their data. Review collected by and hosted on G2.com.

What problems is Uptempo solving and how is that benefiting you?

Helps us plan and allocating quarterly budgets as well as provide reports. Overall we have a better result on forecast/actuals - not just for our ownership area but for budgets across the org. Review collected by and hosted on G2.com.

Show More

Validated ReviewerIncentivizedSource: G2 invite on behalf of seller

 ![Verified User in Consumer Goods](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Consumer Goods")
AC

Verified User in Consumer Goods

Enterprise (\> 1000 emp.)

9/27/2018

"Allocadia Review"

3/5

What do you like best about Uptempo?

I like that the values are aggregated as totals and also the various views. Review collected by and hosted on G2.com.

What do you dislike about Uptempo?

No space to store notes that are always visible (have to keep a separate spreadsheet with notes). No way to download all values with their status (committed, forecast, soft commit, etc.) Review collected by and hosted on G2.com.

What problems is Uptempo solving and how is that benefiting you?

We have many parties owning various lines in the budget. Nice to have one place for all of them to view. Review collected by and hosted on G2.com.

Show More

Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller

## Questions about Uptempo? Ask real users or explore answers from the community

Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights.

[
Ask about Uptempo
](https://www.g2.com/products/uptempo/discussions/new)

GU

Guest User

What is BrandMaker Digital Asset Management used for?

0 Upvotes

0

[
Join the conversation
](https://www.g2.com/discussions/what-is-brandmaker-digital-asset-management-used-for)

[
View all Discussions
](https://www.g2.com/products/uptempo/discuss)

## Pricing Insights

Averages based on real user reviews.

### Time to Implement

4 months

### Return on Investment

16 months

### Perceived Cost

$$$$$

[
View More Pricing Information
](https://www.g2.com/products/uptempo/pricing)

Uptempo Comparisons

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_e331bcb7d1361eb98bf21e5bb19c9255/elateral-brandgility.png "Product Avatar Image")

Brandgility

4/5(1)

[
Compare Now
](https://www.g2.com/compare/elateral-brandgility-vs-uptempo)

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_fb749eb293a9713ab545389d7c088a5c/distributed-marketing-solution.jpg "Product Avatar Image")

Distributed Marketing Solution

4/5(1)

[
Compare Now
](https://www.g2.com/compare/distributed-marketing-solution-vs-uptempo)

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_9cf61016817facba8ee5275b1250c42b/spotler-brand-id.png "Product Avatar Image")

Spotler Brand ID

4/5(1)

[
Compare Now
](https://www.g2.com/compare/spotler-brand-id-vs-uptempo)

##### Categories on G2

[Marketing Calendar](https://www.g2.com/categories/marketing-calendar)[Marketing Resource Management](https://www.g2.com/categories/marketing-resource-management)

##### Explore More

[Is a dedicated mobile crash reporting platform worth it for a small app team, or does the free tier of Firebase Crashlytics cover most of what a startup actually needs?](https://www.g2.com/discussions/is-a-dedicated-mobile-crash-reporting-platform-worth-it-for-a-small-app-team-or-does-the-free-tier-of-firebase-crashlytics-cover-most-of-what-a-startup-actually-needs)[Which aviation MRO solutions provide real-time compliance tracking for FAA-regulated maintenance tasks?](https://www.g2.com/discussions/which-aviation-mro-solutions-provide-real-time-compliance-tracking-for-faa-regulated-maintenance-tasks)[Which IT compliance services have excellent support based on reviews praising responsive customer service and rapid issue resolution?](https://www.g2.com/discussions/which-it-compliance-services-have-excellent-support-based-on-reviews-praising-responsive-customer-service-and-rapid-issue-resolution)

[Are there affiliate marketing platforms that consistently reduce the manual back and forth involved in managing a growing partner network?](https://www.g2.com/discussions/are-there-affiliate-marketing-platforms-that-consistently-reduce-the-manual-back-and-forth-involved-in-managing-a-growing-partner-network)[Best AI-powered agents for handling common customer queries](https://www.g2.com/discussions/what-are-the-best-ai-powered-agents-for-handling-common-customer-queries)[Pros and Cons Details](https://www.g2.com/products/uptempo/reviews?qs=pros-and-cons)

[Show MoreShow Less](javascript:void(0);)